-
I have worked at companies that provide
innovative technology for the...
-
horticulture sector.
-
About 14 years in seed breeding, a couple
of years in automation and...
-
in biological pest control.
-
The use of biobased materials and the
inclusion of food production processes...
-
is crucial within the circular economy.
-
The horticulture can fulfill that role
within the sustainable urban delta.
-
So the role of the horticulture is not
the cherry on the cake, but is essential
-
in closing the chain, that is called the
circular city.
-
We have a series of challenges.
-
The first that keeps me awake at night,
is attracting talent.
-
How do we get young and bright people, who
would like to learn, willing to search...
-
for work within the horticulture sector?
-
The second challenge in the sector is
collaboration.
-
The sector has innovated and has grown by
competing with each other in this small...
-
country called The Netherlands.
-
But it is now time to scale up what we
have here, into the world.
-
This involves cooperation, also
under one brand.
-
The third challenge is to attract enough
capital and search for collaboration...
-
to accelerate innovations to the market
and to hook on to force fields like...
-
Amazon, Alibaba and the digitalisation.
-
For the Hub, I see a kind of market place
where companies, governments, research...
-
students and talents can find each other,
and work together, hands-on, on projects.
-
Researching, developing, creating startups
-
Bringing together all the knowledge there
is and doing fun stuff with that.
-
That is the Hub for me.
