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I have worked at companies that provide [br]innovative technology for the...

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horticulture sector.

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About 14 years in seed breeding, a couple[br]of years in automation and...

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in biological pest control.

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The use of biobased materials and the[br]inclusion of food production processes...

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is crucial within the circular economy.

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The horticulture can fulfill that role[br]within the sustainable urban delta.

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So the role of the horticulture is not[br]the cherry on the cake, but is essential

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in closing the chain, that is called the[br]circular city.

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We have a series of challenges.

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The first that keeps me awake at night, [br]is attracting talent.

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How do we get young and bright people, who[br]would like to learn, willing to search...

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for work within the horticulture sector?

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The second challenge in the sector is[br]collaboration.

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The sector has innovated and has grown by[br]competing with each other in this small...

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country called The Netherlands.

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But it is now time to scale up what we[br]have here, into the world.

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This involves cooperation, also [br]under one brand.

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The third challenge is to attract enough[br]capital and search for collaboration...

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to accelerate innovations to the market[br]and to hook on to force fields like...

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Amazon, Alibaba and the digitalisation.

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For the Hub, I see a kind of market place[br]where companies, governments, research...

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students and talents can find each other, [br]and work together, hands-on, on projects.

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Researching, developing, creating startups

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Bringing together all the knowledge there[br]is and doing fun stuff with that.

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That is the Hub for me.