WEBVTT

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I have worked at companies that provide 
innovative technology for the...

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horticulture sector.

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About 14 years in seed breeding, a couple
of years in automation and...

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in biological pest control.

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The use of biobased materials and the
inclusion of food production processes...

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is crucial within the circular economy.

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The horticulture can fulfill that role
within the sustainable urban delta.

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So the role of the horticulture is not
the cherry on the cake, but is essential

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in closing the chain, that is called the
circular city.

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We have a series of challenges.

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The first that keeps me awake at night, 
is attracting talent.

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How do we get young and bright people, who
would like to learn, willing to search...

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for work within the horticulture sector?

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The second challenge in the sector is
collaboration.

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The sector has innovated and has grown by
competing with each other in this small...

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country called The Netherlands.

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But it is now time to scale up what we
have here, into the world.

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This involves cooperation, also 
under one brand.

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The third challenge is to attract enough
capital and search for collaboration...

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to accelerate innovations to the market
and to hook on to force fields like...

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Amazon, Alibaba and the digitalisation.

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For the Hub, I see a kind of market place
where companies, governments, research...

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students and talents can find each other, 
and work together, hands-on, on projects.

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Researching, developing, creating startups

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Bringing together all the knowledge there
is and doing fun stuff with that.

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That is the Hub for me.