I am a pirate
-
0:02 - 0:04Thank y'all!
-
0:04 - 0:06This is going to be a motivational speech.
-
0:06 - 0:07Because --
-
0:08 - 0:15imagine my motivation standing
between this strong, healthy crowd ... -
0:16 - 0:17and lunch.
-
0:17 - 0:19(Laughter)
-
0:19 - 0:20So ...
-
0:22 - 0:24I'm @Falkvinge on Twitter.
-
0:24 - 0:28Feel free to quote me if I say something
memorable, stupid, funny, whatever. -
0:28 - 0:30I love seeing my name on Twitter.
-
0:30 - 0:31So ...
-
0:31 - 0:33Hi! I'm Rick.
-
0:34 - 0:35I'm a politician.
-
0:35 - 0:37I'm sorry.
-
0:39 - 0:43How many in here have heard
of the Swedish Pirate Party before? -
0:43 - 0:44Let's see a show of hands.
-
0:45 - 0:47OK, that's practically everybody.
-
0:47 - 0:49Probably due to the fact
that we are Sweden's neighbor. -
0:50 - 0:53I frequently ask how many have heard
of any other political party -
0:53 - 0:56and there's always
just scattered hands in the audience -
0:56 - 0:59compared to this first question
which is one-half to two-thirds. -
0:59 - 1:02This is actually the first time ever
that does not match. -
1:02 - 1:03It was practically everybody.
-
1:04 - 1:08So, for those who haven't heard of us:
-
1:08 - 1:10well, the Pirate Party, we love the net.
-
1:11 - 1:15We love copying and sharing,
and we love civil liberties. -
1:16 - 1:19For that, some people call us pirates.
-
1:20 - 1:23Probably in an attempt to make us
bow our heads and feel shame. -
1:23 - 1:24That didn't work very well.
-
1:24 - 1:27We decided to stand tall about it instead.
-
1:27 - 1:30And so in 2006,
I founded a new political party. -
1:30 - 1:33I led it for its first five years.
-
1:33 - 1:36And the European elections,
the last European elections, -
1:36 - 1:38we became the largest party
-
1:38 - 1:42and the most coveted
youth demographic, sub-30. -
1:43 - 1:45And what's interesting is we did that
-
1:45 - 1:49on less than one percent
of the competition's budget. -
1:50 - 1:55We had a campaign budget
total of 50,000 euros. -
1:55 - 1:59They had six million between them --
and we beat them. -
2:00 - 2:07That gave us a cost efficiency advantage
of over two orders of magnitude. -
2:08 - 2:13And I'm gonna share
the secret recipe of how we did that. -
2:15 - 2:18We developed swarm methodologies.
-
2:20 - 2:24And they can be applied
to any business or social cause. -
2:26 - 2:27Well, almost any --
-
2:27 - 2:29there's a small asterisk by the end,
-
2:29 - 2:31and I'll get to that in just a minute.
-
2:31 - 2:33But applying these --
-
2:33 - 2:37and we've done this dozens of times,
we know that this works. -
2:37 - 2:39We've put two people
in the European Parliament, -
2:39 - 2:42we have 45 people
in various German state parliaments, -
2:42 - 2:46we're in the Icelandic parliament,
the Czech senate, -
2:46 - 2:48many, many, many more, local councils --
-
2:48 - 2:51and, as said, we've spread
to 70 countries. -
2:51 - 2:53And that's not bad
for a political movement -
2:53 - 2:55that hasn't even been around for a decade.
-
2:57 - 3:00So today we're going
to talk a bit about -- -
3:01 - 3:05how people are motivated
to be part of change, -
3:06 - 3:09to be part of something
bigger than themselves. -
3:10 - 3:14And how you can channel this
into an organization -
3:14 - 3:21that harnesses this great power of wanting
to make the world a better place. -
3:22 - 3:26And in the end,
come out a little on the better. -
3:28 - 3:33When I speak to businesspeople,
I frequently make them very upset -
3:33 - 3:34when I contradict them
-
3:34 - 3:41and say that no, your employees
are not your most valuable asset. -
3:41 - 3:45Your most valuable asset
is the thousands of people -
3:45 - 3:48who want to work for you for free.
-
3:48 - 3:49And you don't let them.
-
3:51 - 3:53They get very upset about that.
-
3:55 - 4:02A swarm is a congregation
of tens of thousands of volunteers -
4:02 - 4:06that have chosen of their own will
to converge on a common goal. -
4:07 - 4:09There's this "Futurama" quote:
-
4:11 - 4:15"When push comes to shove,
you gotta do what you love -- -
4:16 - 4:18even if it's not a good idea."
-
4:18 - 4:19(Laughter)
-
4:19 - 4:22I mean, seriously,
what kind of idiot thinks -
4:22 - 4:25they can change the world
by starting a political party? -
4:27 - 4:28(Laughter)
-
4:28 - 4:30This kind of idiot, apparently.
-
4:30 - 4:31But it works!
-
4:33 - 4:35What you need to do
is to put a stake in the ground. -
4:35 - 4:37You need to announce your goal.
-
4:37 - 4:40Just say, "I want to accomplish this."
-
4:41 - 4:43I'm going to do this.
-
4:45 - 4:47And it doesn't need to be very costly.
-
4:48 - 4:52My announcement was
just two lines in a chat channel. -
4:54 - 4:57"Hey, look, the Pirate Party
has its website up now after New Year's." -
4:57 - 4:59And the address.
-
4:59 - 5:01That was all the advertising I ever did.
-
5:01 - 5:04The next time I had several hundred
activists wanting to work with us. -
5:06 - 5:08When you provide such a focus point,
-
5:08 - 5:11a swarm intelligence emerges.
-
5:11 - 5:13When people can rally to a flag.
-
5:14 - 5:20And that's what gives you this two orders
of magnitude of cost efficiency. -
5:20 - 5:22It's a huge advantage --
-
5:22 - 5:25you're running circles
around all the legacy organizations. -
5:27 - 5:31And there are four goals
that need to be fulfilled in your goal -
5:31 - 5:33in order for this to work.
-
5:34 - 5:39These four criteria
are that your goal must be: -
5:39 - 5:44tangible, credible, inclusive and epic.
-
5:45 - 5:48Let's take a look at them:
It needs to be tangible. -
5:48 - 5:49A lot of people say,
-
5:49 - 5:52"Well, you know, we should make
the world a better place," -
5:52 - 5:56or, "Yeah, we should all feel good now."
-
5:57 - 5:59Not going to work.
-
5:59 - 6:01You need a binary.
-
6:02 - 6:04Are we there yet, or are we not there yet?
-
6:04 - 6:06It needs to be credible.
-
6:06 - 6:09Somebody seeing the project plan
that you're posting needs to see -
6:09 - 6:11that, yes, this project plan will take us
-
6:11 - 6:13from where we are to where we want to be.
-
6:13 - 6:16You need to break it down into subgoals
-
6:16 - 6:18that each by themselves
are seen as doable, -
6:18 - 6:21and when you add the subgoals together,
-
6:21 - 6:23we've gone to where we want.
-
6:23 - 6:25It needs to be --
-
6:25 - 6:28and this is where it gets exciting
in terms of working swarmwise -- -
6:28 - 6:30it needs to be inclusive.
-
6:30 - 6:34Anybody who sees this project plan
needs to immediately say, -
6:34 - 6:37"I want to do this --
and there's my spot!" -
6:38 - 6:42And they will be able
to jump right into the project -
6:42 - 6:47and start working on it
without asking anybody's permission. -
6:47 - 6:49And that is exactly what'll happen.
-
6:51 - 6:54And, last but not least,
it needs to be epic. -
6:55 - 7:00It needs to energize people.
It needs to electrify people. -
7:00 - 7:01Shoot for the moon!
-
7:03 - 7:05On second thought,
don't shoot for the moon, -
7:05 - 7:08we've already been there --
shoot for Mars! -
7:08 - 7:09(Laughter)
-
7:12 - 7:13In contrast,
-
7:13 - 7:18you will never be able
to get a volunteer swarm forming -
7:18 - 7:23around making the most
correct tax audit ever. -
7:25 - 7:28Doesn't electrify people. Go to Mars.
-
7:30 - 7:33A lot of people
kind of balk at the obstacles. -
7:33 - 7:35We're going to climb a huge mountain.
-
7:35 - 7:37So how do you motivate people to do that?
-
7:37 - 7:40Well, it turns out
that obstacles are not the problem. -
7:41 - 7:44Not knowing the obstacles is the problem.
-
7:44 - 7:46If you know how high the mountain is,
-
7:46 - 7:48you know exactly
what it takes to scale it. -
7:48 - 7:52We know exactly how far away Mars is
and what it takes to get there. -
7:53 - 7:55If you can plan it like a project,
-
7:56 - 7:58you can plan what resources you need
-
7:58 - 8:01and you can execute it,
exactly like a project. -
8:01 - 8:02Let's see: we're going to Mars,
-
8:02 - 8:05we need two dozen
volunteer rocket scientists, -
8:05 - 8:08one dozen volunteer metallurgists,
-
8:08 - 8:13some crazy dude who will mix
rocket fuel in his backyard -
8:13 - 8:14and so on.
-
8:15 - 8:19When you can list the resources,
you know what you need to get there. -
8:19 - 8:22When you know what you need
to get there, you can go there. -
8:24 - 8:30And the next thing is to encourage
this development of a swarm intelligence, -
8:31 - 8:33which is where
the cost efficiency comes in. -
8:34 - 8:40There's a TED Talk on motivation
that debunks that we work for money, -
8:42 - 8:48and it presents science on how
we're really motivated by three things, -
8:48 - 8:49in terms of larger creative tasks,
-
8:49 - 8:52when we work for something
bigger than ourselves. -
8:52 - 8:56We work for autonomy, mastery and purpose.
-
8:58 - 9:00We've covered purpose already.
-
9:00 - 9:05As in, working for something bigger,
tangible, credible, inclusive and epic. -
9:06 - 9:10So, where that motivation talk ends,
-
9:10 - 9:14what it doesn't answer is,
-
9:14 - 9:19how do you build an organization
that harnesses this motivational power. -
9:20 - 9:22And this is where
working swarmwise comes in, -
9:22 - 9:25this is where swarm intelligence comes in.
-
9:25 - 9:28Turns out that there are three factors
that you optimize for -- -
9:28 - 9:34and each of these are in complete opposite
to what you learn at a business school. -
9:35 - 9:36But it works.
-
9:36 - 9:38We know it works.
-
9:38 - 9:42We have people in many, many
parliaments to prove it. -
9:43 - 9:48Those three factors are:
speed, trust and scalability. -
9:49 - 9:54We optimize for speed
by cutting bottlenecks out of the loop, -
9:54 - 9:56cutting them out of the decision loop.
-
9:56 - 9:58That means cutting yourself
out of the decision loop, -
9:59 - 10:01which can be hard.
-
10:01 - 10:06But you've got to communicate your vision
so passionately, so strongly, -
10:06 - 10:09that everybody knows what the goal is
-
10:09 - 10:12and can find something, some step
-
10:12 - 10:16that takes the movement
just a little closer to that goal. -
10:17 - 10:20And when tens of thousands of people
do that on a weekly basis, -
10:21 - 10:23you become an unstoppable force.
-
10:25 - 10:28We had a three-person rule
in our organization, -
10:28 - 10:31saying that if three self-identified
volunteers in the movement -
10:31 - 10:34were in agreement that something
was good for the movement, -
10:34 - 10:36they had the green light
from the highest office -
10:36 - 10:39to go ahead and act
in the name of the organization, -
10:39 - 10:40including spending resources.
-
10:41 - 10:43When you talk about
this kind of empowerment -
10:43 - 10:45to traditional businesspeople,
-
10:45 - 10:47they think you belong in a zoo.
-
10:48 - 10:50But you know what?
-
10:50 - 10:53I led this organization for five years,
-
10:53 - 10:58there were 50,000 registered members
-
10:58 - 11:00and many, many more anonymous activists.
-
11:01 - 11:03It was not abused once.
-
11:04 - 11:06Everybody had the key
to the treasure chest. -
11:06 - 11:10It was not abused one single time.
-
11:10 - 11:12Turns out when you give people
the keys to the castle, -
11:13 - 11:16and look them in the eye
and say, "I trust you," -
11:17 - 11:19they step up to the plate.
-
11:20 - 11:22And that's a beautiful thing
to see happen. -
11:24 - 11:27Obviously, not everything
went according to plan, -
11:27 - 11:28but that's a different thing.
-
11:28 - 11:31We made mistakes.
We should expect mistakes. -
11:31 - 11:34If you're pioneering something,
that means you must, by definition, -
11:34 - 11:36venture into the unknown.
-
11:36 - 11:39When you're trying the unknown,
some things won't go as planned. -
11:39 - 11:42That's part of the definition
of venturing into the unknown. -
11:42 - 11:46To find the great,
you must allow mistakes to happen. -
11:46 - 11:50So you must communicate
that we expect some things to go wrong -
11:50 - 11:53to create a risk-positive environment.
-
11:55 - 11:59Therefore we optimize for iteration speed.
-
12:00 - 12:04Meaning that we try, we fail,
we try again, we fail faster, -
12:04 - 12:08we fail better, we try again,
we fail better again. -
12:08 - 12:12Maybe after we've tried 15 times,
we've mastered some specific subject, -
12:12 - 12:16so you want to minimize the time
it takes to try those 15 times. -
12:16 - 12:19We optimize on trust.
We encourage diversity. -
12:19 - 12:22You need to communicate
your vision so strongly -
12:22 - 12:27so that everybody can translate it
into their own context -
12:27 - 12:31because language is an incredibly strong
-
12:31 - 12:34inclusionary and exclusionary
social marker. -
12:37 - 12:40This one-brand-fits-all message --
-
12:40 - 12:41forget it!
-
12:41 - 12:44That's what they teach you
at business school -- it doesn't work. -
12:44 - 12:49Or at least, it doesn't give you
the cost-efficiency advantage -
12:49 - 12:50of working swarmwise.
-
12:53 - 12:56This leads to a lot of different
approaches tried in parallel -
12:56 - 12:57in different social groups
-
12:57 - 13:01who try out different methods
of working toward the goal. -
13:02 - 13:04Some of them will work
-
13:04 - 13:08but in order to find the great ones,
you need this diversity. -
13:08 - 13:11And you need to communicate
that we need that diversity. -
13:12 - 13:14If somebody on this side
does not understand -
13:14 - 13:16what those guys are doing,
-
13:16 - 13:20that's OK because we all trust each other
to work for the better of the movement. -
13:20 - 13:24And it's OK that I don't understand
their social context. -
13:24 - 13:27I'm not expected to --
I understand my social context. -
13:27 - 13:28I contribute with something I know.
-
13:30 - 13:31Make people aware of this diversity.
-
13:31 - 13:34Finally, scalability.
Get feet on the ground. -
13:35 - 13:38Again, in business school,
they teach you to use a lean organization. -
13:38 - 13:40Forget that.
-
13:40 - 13:43Just scale up the organization
from the get-go. -
13:43 - 13:45Start with 10,000 empty boxes
and an org chart -
13:45 - 13:49covering down to every minor city.
-
13:49 - 13:52When you have lots and lots
of small responsibilities -
13:52 - 13:55in such a scaffolding
that supports the swarm, -
13:55 - 13:57supports the activists,
-
13:57 - 14:01you'll find that these boxes
in the org charts -
14:01 - 14:04are getting filled in quite rapidly,
-
14:04 - 14:07and they start to get filled in
beyond your horizon -
14:07 - 14:08with people you've never heard of.
-
14:09 - 14:16And so, this swarm keeps growing
to tens of thousands of people, -
14:16 - 14:21each taking on something small
with very, very decentralized mandate -
14:21 - 14:23to act on the organization.
-
14:23 - 14:26And this is when
a swarm intelligence emerges. -
14:27 - 14:32This is when you have this beehive logic
where everybody knows what's to be done. -
14:32 - 14:35Everybody is taking
their own small steps towards it. -
14:36 - 14:41So the swarm starts to act
as a coherent organism. -
14:41 - 14:43And it's amazing to watch.
-
14:44 - 14:48This is when you're awarded
by the cost-efficiency advantage -
14:48 - 14:50over your competitors
-
14:51 - 14:54by two orders of magnitude.
-
14:55 - 14:57Two orders of magnitude.
-
14:57 - 14:59This is not just a silver bullet.
-
15:01 - 15:04So we've been talking a lot
about the big picture today. -
15:05 - 15:07You can use these swarm methods
for a lot of stuff. -
15:07 - 15:09Do you want to change the world?
-
15:09 - 15:12Do you want to bring clean water
to a billion people? -
15:12 - 15:13Teach three billion people to read?
-
15:13 - 15:15Maybe you're into social change;
-
15:15 - 15:17you want to introduce
unconditional basic income. -
15:18 - 15:20Or maybe you want
to take humanity to Mars. -
15:20 - 15:23You can do this using these methods.
-
15:23 - 15:25You can do this.
-
15:25 - 15:26It's about leadership.
-
15:26 - 15:31It's about deciding what you want to do
and telling it to the world. -
15:32 - 15:38Because no matter whether you think
you can or cannot change the world, -
15:39 - 15:42no matter whether you think
you can or cannot change the world, -
15:43 - 15:44you are probably right.
-
15:48 - 15:52So one question I want everybody here
to ask themselves today -
15:52 - 15:58is the observation that change doesn't
just happen, somebody makes it happen -- -
16:00 - 16:01do you want to be that person?
-
16:03 - 16:04Do you want to be that person?
-
16:06 - 16:10And then one last thing:
-
16:12 - 16:16There's one component more
that's required to work swarmwise -
16:16 - 16:17that I haven't mentioned yet.
-
16:18 - 16:20And that is fun.
-
16:22 - 16:25This goes beyond just enjoying your job,
-
16:25 - 16:28this goes beyond having
a pinball machine in the office. -
16:30 - 16:36Because this is actually required
to succeed in a swarmwise scenario. -
16:36 - 16:37This is required to succeed
-
16:37 - 16:42to get that cost-efficiency advantage
of two orders of magnitude. -
16:43 - 16:45For the reason that you need
to attract volunteers. -
16:47 - 16:50And people, in this aspect,
are rather predictable. -
16:52 - 16:55People will go to other people
who are having fun. -
16:57 - 17:04In contrast, they will walk an extra mile
to avoid people who are not having fun. -
17:06 - 17:12So, having fun is more than just
having a pinball machine in the office. -
17:12 - 17:17It's an absolute
and unavoidable requirement -
17:17 - 17:22for organizational and operational success
when you're working swarmwise. -
17:23 - 17:25So, in summary --
-
17:27 - 17:30a recipe for a swarm organization
-
17:30 - 17:35using these motivational methods
to a huge competitive advantage. -
17:38 - 17:43Your goal: it needs to be tangible,
credible, inclusive and epic. -
17:46 - 17:52Your organization needs to be optimized
for speed, trust and scalability. -
17:53 - 17:54You need to enjoy yourselves.
-
17:55 - 17:57And that will reward you
-
17:57 - 18:01with two orders of magnitude
of cost-efficiency advantage. -
18:01 - 18:03Thank you.
-
18:03 - 18:04(Applause)
- Title:
- I am a pirate
- Speaker:
- Rick Falkvinge
- Description:
-
The Pirate Party fights for transparency, anonymity and sensible copyright laws. At TEDxOslo, Rick Falkvinge explains how he became the leader of Europe's tech-driven political party, which so far has won 17 seats across national parliaments in Europe.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 18:17
Brian Greene edited English subtitles for I am a pirate | ||
Brian Greene edited English subtitles for I am a pirate | ||
Brian Greene edited English subtitles for I am a pirate | ||
Joanna Pietrulewicz accepted English subtitles for I am a pirate | ||
Joanna Pietrulewicz edited English subtitles for I am a pirate | ||
Joanna Pietrulewicz edited English subtitles for I am a pirate | ||
Crawford Hunt edited English subtitles for I am a pirate | ||
Crawford Hunt edited English subtitles for I am a pirate |