WEBVTT 00:00:02.440 --> 00:00:03.656 Thank y'all! NOTE Paragraph 00:00:03.680 --> 00:00:05.896 This is going to be a motivational speech. 00:00:05.920 --> 00:00:07.120 Because -- 00:00:07.680 --> 00:00:14.680 imagine my motivation standing between this strong, healthy crowd ... 00:00:15.600 --> 00:00:16.976 and lunch. NOTE Paragraph 00:00:17.000 --> 00:00:18.536 (Laughter) NOTE Paragraph 00:00:18.560 --> 00:00:19.760 So ... 00:00:21.640 --> 00:00:23.776 I'm @Falkvinge on Twitter. 00:00:23.800 --> 00:00:28.256 Feel free to quote me if I say something memorable, stupid, funny, whatever. 00:00:28.280 --> 00:00:30.016 I love seeing my name on Twitter. NOTE Paragraph 00:00:30.040 --> 00:00:31.256 So ... 00:00:31.280 --> 00:00:32.720 Hi! I'm Rick. 00:00:33.520 --> 00:00:34.720 I'm a politician. 00:00:35.440 --> 00:00:36.640 I'm sorry. 00:00:39.480 --> 00:00:42.616 How many in here have heard of the Swedish Pirate Party before? 00:00:42.640 --> 00:00:43.920 Let's see a show of hands. 00:00:45.240 --> 00:00:46.856 OK, that's practically everybody. 00:00:46.880 --> 00:00:49.496 Probably due to the fact that we are Sweden's neighbor. NOTE Paragraph 00:00:49.520 --> 00:00:53.096 I frequently ask how many have heard of any other political party 00:00:53.120 --> 00:00:55.736 and there's always just scattered hands in the audience 00:00:55.760 --> 00:00:59.216 compared to this first question which is one-half to two-thirds. 00:00:59.240 --> 00:01:01.936 This is actually the first time ever that does not match. 00:01:01.960 --> 00:01:03.360 It was practically everybody. NOTE Paragraph 00:01:04.280 --> 00:01:07.896 So, for those who haven't heard of us: 00:01:07.920 --> 00:01:10.280 well, the Pirate Party, we love the net. 00:01:11.320 --> 00:01:15.360 We love copying and sharing, and we love civil liberties. 00:01:16.480 --> 00:01:18.960 For that, some people call us pirates. 00:01:19.920 --> 00:01:22.896 Probably in an attempt to make us bow our heads and feel shame. 00:01:22.920 --> 00:01:24.256 That didn't work very well. 00:01:24.280 --> 00:01:26.536 We decided to stand tall about it instead. NOTE Paragraph 00:01:26.560 --> 00:01:30.256 And so in 2006, I founded a new political party. 00:01:30.280 --> 00:01:32.536 I led it for its first five years. 00:01:32.560 --> 00:01:35.936 And the European elections, the last European elections, 00:01:35.960 --> 00:01:38.376 we became the largest party 00:01:38.400 --> 00:01:41.840 and the most coveted youth demographic, sub-30. 00:01:42.800 --> 00:01:44.936 And what's interesting is we did that 00:01:44.960 --> 00:01:49.400 on less than one percent of the competition's budget. 00:01:50.440 --> 00:01:54.520 We had a campaign budget total of 50,000 euros. 00:01:55.080 --> 00:01:58.800 They had six million between them -- and we beat them. 00:02:00.440 --> 00:02:07.280 That gave us a cost efficiency advantage of over two orders of magnitude. 00:02:08.320 --> 00:02:12.600 And I'm gonna share the secret recipe of how we did that. NOTE Paragraph 00:02:15.440 --> 00:02:18.240 We developed swarm methodologies. 00:02:19.520 --> 00:02:24.400 And they can be applied to any business or social cause. 00:02:25.640 --> 00:02:27.096 Well, almost any -- 00:02:27.120 --> 00:02:28.856 there's a small asterisk by the end, 00:02:28.880 --> 00:02:31.016 and I'll get to that in just a minute. 00:02:31.040 --> 00:02:32.736 But applying these -- 00:02:32.760 --> 00:02:36.696 and we've done this dozens of times, we know that this works. NOTE Paragraph 00:02:36.720 --> 00:02:39.416 We've put two people in the European Parliament, 00:02:39.440 --> 00:02:42.336 we have 45 people in various German state parliaments, 00:02:42.360 --> 00:02:45.896 we're in the Icelandic parliament, the Czech senate, 00:02:45.920 --> 00:02:47.896 many, many, many more, local councils -- 00:02:47.920 --> 00:02:50.576 and, as said, we've spread to 70 countries. 00:02:50.600 --> 00:02:52.656 And that's not bad for a political movement 00:02:52.680 --> 00:02:54.720 that hasn't even been around for a decade. NOTE Paragraph 00:02:57.320 --> 00:02:59.640 So today we're going to talk a bit about -- 00:03:01.360 --> 00:03:05.400 how people are motivated to be part of change, 00:03:06.320 --> 00:03:08.600 to be part of something bigger than themselves. 00:03:09.760 --> 00:03:13.856 And how you can channel this into an organization 00:03:13.880 --> 00:03:20.640 that harnesses this great power of wanting to make the world a better place. 00:03:21.920 --> 00:03:25.880 And in the end, come out a little on the better. NOTE Paragraph 00:03:28.120 --> 00:03:32.576 When I speak to businesspeople, I frequently make them very upset 00:03:32.600 --> 00:03:34.456 when I contradict them 00:03:34.480 --> 00:03:40.640 and say that no, your employees are not your most valuable asset. 00:03:41.480 --> 00:03:45.096 Your most valuable asset is the thousands of people 00:03:45.120 --> 00:03:47.736 who want to work for you for free. 00:03:47.760 --> 00:03:49.160 And you don't let them. 00:03:51.000 --> 00:03:52.520 They get very upset about that. NOTE Paragraph 00:03:55.480 --> 00:04:01.816 A swarm is a congregation of tens of thousands of volunteers 00:04:01.840 --> 00:04:05.840 that have chosen of their own will to converge on a common goal. 00:04:06.560 --> 00:04:08.960 There's this "Futurama" quote: 00:04:11.120 --> 00:04:14.880 "When push comes to shove, you gotta do what you love -- 00:04:16.040 --> 00:04:17.616 even if it's not a good idea." NOTE Paragraph 00:04:17.640 --> 00:04:19.456 (Laughter) NOTE Paragraph 00:04:19.480 --> 00:04:21.696 I mean, seriously, what kind of idiot thinks 00:04:21.720 --> 00:04:24.880 they can change the world by starting a political party? NOTE Paragraph 00:04:26.866 --> 00:04:28.016 (Laughter) NOTE Paragraph 00:04:28.040 --> 00:04:29.816 This kind of idiot, apparently. 00:04:29.840 --> 00:04:31.040 But it works! 00:04:32.840 --> 00:04:35.296 What you need to do is to put a stake in the ground. 00:04:35.320 --> 00:04:37.456 You need to announce your goal. 00:04:37.480 --> 00:04:40.440 Just say, "I want to accomplish this." 00:04:41.280 --> 00:04:42.880 I'm going to do this. 00:04:44.600 --> 00:04:47.240 And it doesn't need to be very costly. NOTE Paragraph 00:04:48.040 --> 00:04:51.880 My announcement was just two lines in a chat channel. 00:04:53.680 --> 00:04:57.416 "Hey, look, the Pirate Party has its website up now after New Year's." 00:04:57.440 --> 00:04:58.656 And the address. 00:04:58.680 --> 00:05:00.616 That was all the advertising I ever did. 00:05:00.640 --> 00:05:04.440 The next time I had several hundred activists wanting to work with us. NOTE Paragraph 00:05:05.880 --> 00:05:08.336 When you provide such a focus point, 00:05:08.360 --> 00:05:11.296 a swarm intelligence emerges. 00:05:11.320 --> 00:05:13.360 When people can rally to a flag. 00:05:14.200 --> 00:05:19.680 And that's what gives you this two orders of magnitude of cost efficiency. 00:05:20.440 --> 00:05:22.136 It's a huge advantage -- 00:05:22.160 --> 00:05:25.080 you're running circles around all the legacy organizations. 00:05:27.160 --> 00:05:31.456 And there are four goals that need to be fulfilled in your goal 00:05:31.480 --> 00:05:32.920 in order for this to work. NOTE Paragraph 00:05:34.440 --> 00:05:38.776 These four criteria are that your goal must be: 00:05:38.800 --> 00:05:43.800 tangible, credible, inclusive and epic. NOTE Paragraph 00:05:45.200 --> 00:05:47.600 Let's take a look at them: It needs to be tangible. 00:05:48.200 --> 00:05:49.416 A lot of people say, 00:05:49.440 --> 00:05:52.176 "Well, you know, we should make the world a better place," 00:05:52.200 --> 00:05:55.560 or, "Yeah, we should all feel good now." 00:05:57.360 --> 00:05:58.560 Not going to work. 00:05:59.440 --> 00:06:01.000 You need a binary. 00:06:01.680 --> 00:06:04.336 Are we there yet, or are we not there yet? NOTE Paragraph 00:06:04.360 --> 00:06:05.616 It needs to be credible. 00:06:05.640 --> 00:06:08.896 Somebody seeing the project plan that you're posting needs to see 00:06:08.920 --> 00:06:11.016 that, yes, this project plan will take us 00:06:11.040 --> 00:06:13.216 from where we are to where we want to be. 00:06:13.240 --> 00:06:15.536 You need to break it down into subgoals 00:06:15.560 --> 00:06:18.456 that each by themselves are seen as doable, 00:06:18.480 --> 00:06:20.896 and when you add the subgoals together, 00:06:20.920 --> 00:06:23.416 we've gone to where we want. NOTE Paragraph 00:06:23.440 --> 00:06:24.656 It needs to be -- 00:06:24.680 --> 00:06:28.096 and this is where it gets exciting in terms of working swarmwise -- 00:06:28.120 --> 00:06:29.976 it needs to be inclusive. 00:06:30.000 --> 00:06:33.656 Anybody who sees this project plan needs to immediately say, 00:06:33.680 --> 00:06:37.000 "I want to do this -- and there's my spot!" 00:06:38.360 --> 00:06:41.856 And they will be able to jump right into the project 00:06:41.880 --> 00:06:47.256 and start working on it without asking anybody's permission. 00:06:47.280 --> 00:06:49.360 And that is exactly what'll happen. NOTE Paragraph 00:06:50.760 --> 00:06:54.200 And, last but not least, it needs to be epic. 00:06:55.440 --> 00:06:59.736 It needs to energize people. It needs to electrify people. 00:06:59.760 --> 00:07:01.160 Shoot for the moon! 00:07:02.840 --> 00:07:04.936 On second thought, don't shoot for the moon, 00:07:04.960 --> 00:07:07.536 we've already been there -- shoot for Mars! NOTE Paragraph 00:07:07.560 --> 00:07:09.240 (Laughter) NOTE Paragraph 00:07:11.560 --> 00:07:13.096 In contrast, 00:07:13.120 --> 00:07:18.136 you will never be able to get a volunteer swarm forming 00:07:18.160 --> 00:07:22.840 around making the most correct tax audit ever. 00:07:25.200 --> 00:07:28.000 Doesn't electrify people. Go to Mars. NOTE Paragraph 00:07:30.040 --> 00:07:32.576 A lot of people kind of balk at the obstacles. 00:07:32.600 --> 00:07:35.056 We're going to climb a huge mountain. 00:07:35.080 --> 00:07:37.296 So how do you motivate people to do that? 00:07:37.320 --> 00:07:40.280 Well, it turns out that obstacles are not the problem. 00:07:41.080 --> 00:07:43.936 Not knowing the obstacles is the problem. 00:07:43.960 --> 00:07:45.776 If you know how high the mountain is, 00:07:45.800 --> 00:07:48.336 you know exactly what it takes to scale it. 00:07:48.360 --> 00:07:52.000 We know exactly how far away Mars is and what it takes to get there. 00:07:52.600 --> 00:07:54.640 If you can plan it like a project, 00:07:55.600 --> 00:07:57.736 you can plan what resources you need 00:07:57.760 --> 00:08:00.616 and you can execute it, exactly like a project. NOTE Paragraph 00:08:00.640 --> 00:08:02.176 Let's see: we're going to Mars, 00:08:02.200 --> 00:08:05.336 we need two dozen volunteer rocket scientists, 00:08:05.360 --> 00:08:08.296 one dozen volunteer metallurgists, 00:08:08.320 --> 00:08:12.856 some crazy dude who will mix rocket fuel in his backyard 00:08:12.880 --> 00:08:14.080 and so on. NOTE Paragraph 00:08:14.920 --> 00:08:18.856 When you can list the resources, you know what you need to get there. 00:08:18.880 --> 00:08:21.800 When you know what you need to get there, you can go there. 00:08:24.400 --> 00:08:29.840 And the next thing is to encourage this development of a swarm intelligence, 00:08:30.680 --> 00:08:32.960 which is where the cost efficiency comes in. NOTE Paragraph 00:08:34.120 --> 00:08:40.440 There's a TED Talk on motivation that debunks that we work for money, 00:08:41.799 --> 00:08:47.616 and it presents science on how we're really motivated by three things, 00:08:47.640 --> 00:08:49.296 in terms of larger creative tasks, 00:08:49.320 --> 00:08:52.296 when we work for something bigger than ourselves. NOTE Paragraph 00:08:52.320 --> 00:08:56.320 We work for autonomy, mastery and purpose. 00:08:58.120 --> 00:09:00.136 We've covered purpose already. 00:09:00.160 --> 00:09:05.240 As in, working for something bigger, tangible, credible, inclusive and epic. 00:09:06.240 --> 00:09:10.456 So, where that motivation talk ends, 00:09:10.480 --> 00:09:13.896 what it doesn't answer is, 00:09:13.920 --> 00:09:18.800 how do you build an organization that harnesses this motivational power. 00:09:19.840 --> 00:09:22.176 And this is where working swarmwise comes in, 00:09:22.200 --> 00:09:24.656 this is where swarm intelligence comes in. 00:09:24.680 --> 00:09:27.640 Turns out that there are three factors that you optimize for -- 00:09:28.240 --> 00:09:33.680 and each of these are in complete opposite to what you learn at a business school. 00:09:34.600 --> 00:09:35.800 But it works. 00:09:36.200 --> 00:09:37.816 We know it works. 00:09:37.840 --> 00:09:41.720 We have people in many, many parliaments to prove it. NOTE Paragraph 00:09:42.640 --> 00:09:47.680 Those three factors are: speed, trust and scalability. 00:09:49.160 --> 00:09:53.656 We optimize for speed by cutting bottlenecks out of the loop, 00:09:53.680 --> 00:09:55.536 cutting them out of the decision loop. 00:09:55.560 --> 00:09:58.040 That means cutting yourself out of the decision loop, 00:09:59.160 --> 00:10:00.656 which can be hard. 00:10:00.680 --> 00:10:05.976 But you've got to communicate your vision so passionately, so strongly, 00:10:06.000 --> 00:10:09.376 that everybody knows what the goal is 00:10:09.400 --> 00:10:12.176 and can find something, some step 00:10:12.200 --> 00:10:15.840 that takes the movement just a little closer to that goal. 00:10:16.560 --> 00:10:20.160 And when tens of thousands of people do that on a weekly basis, 00:10:21.440 --> 00:10:23.200 you become an unstoppable force. NOTE Paragraph 00:10:24.560 --> 00:10:27.776 We had a three-person rule in our organization, 00:10:27.800 --> 00:10:31.176 saying that if three self-identified volunteers in the movement 00:10:31.200 --> 00:10:34.016 were in agreement that something was good for the movement, 00:10:34.040 --> 00:10:36.296 they had the green light from the highest office 00:10:36.320 --> 00:10:38.776 to go ahead and act in the name of the organization, 00:10:38.800 --> 00:10:40.200 including spending resources. 00:10:41.360 --> 00:10:43.456 When you talk about this kind of empowerment 00:10:43.480 --> 00:10:45.336 to traditional businesspeople, 00:10:45.360 --> 00:10:46.880 they think you belong in a zoo. 00:10:48.440 --> 00:10:50.176 But you know what? 00:10:50.200 --> 00:10:53.376 I led this organization for five years, 00:10:53.400 --> 00:10:57.616 there were 50,000 registered members 00:10:57.640 --> 00:10:59.920 and many, many more anonymous activists. 00:11:00.640 --> 00:11:02.720 It was not abused once. 00:11:04.240 --> 00:11:06.456 Everybody had the key to the treasure chest. 00:11:06.480 --> 00:11:09.576 It was not abused one single time. NOTE Paragraph 00:11:09.600 --> 00:11:12.496 Turns out when you give people the keys to the castle, 00:11:12.520 --> 00:11:16.000 and look them in the eye and say, "I trust you," 00:11:17.480 --> 00:11:19.080 they step up to the plate. 00:11:20.280 --> 00:11:22.320 And that's a beautiful thing to see happen. NOTE Paragraph 00:11:24.400 --> 00:11:26.736 Obviously, not everything went according to plan, 00:11:26.760 --> 00:11:28.176 but that's a different thing. 00:11:28.200 --> 00:11:30.616 We made mistakes. We should expect mistakes. 00:11:30.640 --> 00:11:34.296 If you're pioneering something, that means you must, by definition, 00:11:34.320 --> 00:11:36.176 venture into the unknown. 00:11:36.200 --> 00:11:39.296 When you're trying the unknown, some things won't go as planned. 00:11:39.320 --> 00:11:42.216 That's part of the definition of venturing into the unknown. 00:11:42.240 --> 00:11:46.336 To find the great, you must allow mistakes to happen. 00:11:46.360 --> 00:11:50.216 So you must communicate that we expect some things to go wrong 00:11:50.240 --> 00:11:53.080 to create a risk-positive environment. 00:11:55.040 --> 00:11:59.280 Therefore we optimize for iteration speed. 00:11:59.760 --> 00:12:04.216 Meaning that we try, we fail, we try again, we fail faster, 00:12:04.240 --> 00:12:07.616 we fail better, we try again, we fail better again. 00:12:07.640 --> 00:12:11.976 Maybe after we've tried 15 times, we've mastered some specific subject, 00:12:12.000 --> 00:12:15.640 so you want to minimize the time it takes to try those 15 times. NOTE Paragraph 00:12:16.320 --> 00:12:19.000 We optimize on trust. We encourage diversity. 00:12:19.440 --> 00:12:21.696 You need to communicate your vision so strongly 00:12:21.720 --> 00:12:26.616 so that everybody can translate it into their own context 00:12:26.640 --> 00:12:30.536 because language is an incredibly strong 00:12:30.560 --> 00:12:34.360 inclusionary and exclusionary social marker. 00:12:36.800 --> 00:12:40.056 This one-brand-fits-all message -- 00:12:40.080 --> 00:12:41.296 forget it! 00:12:41.320 --> 00:12:44.416 That's what they teach you at business school -- it doesn't work. 00:12:44.440 --> 00:12:48.616 Or at least, it doesn't give you the cost-efficiency advantage 00:12:48.640 --> 00:12:49.880 of working swarmwise. NOTE Paragraph 00:12:52.920 --> 00:12:55.816 This leads to a lot of different approaches tried in parallel 00:12:55.840 --> 00:12:57.456 in different social groups 00:12:57.480 --> 00:13:01.480 who try out different methods of working toward the goal. 00:13:02.080 --> 00:13:03.936 Some of them will work 00:13:03.960 --> 00:13:08.016 but in order to find the great ones, you need this diversity. 00:13:08.040 --> 00:13:11.496 And you need to communicate that we need that diversity. 00:13:11.520 --> 00:13:14.176 If somebody on this side does not understand 00:13:14.200 --> 00:13:15.640 what those guys are doing, 00:13:16.240 --> 00:13:20.456 that's OK because we all trust each other to work for the better of the movement. 00:13:20.480 --> 00:13:23.936 And it's OK that I don't understand their social context. 00:13:23.960 --> 00:13:26.536 I'm not expected to -- I understand my social context. 00:13:26.560 --> 00:13:28.240 I contribute with something I know. 00:13:29.720 --> 00:13:31.456 Make people aware of this diversity. NOTE Paragraph 00:13:31.480 --> 00:13:34.160 Finally, scalability. Get feet on the ground. 00:13:34.880 --> 00:13:38.336 Again, in business school, they teach you to use a lean organization. 00:13:38.360 --> 00:13:39.560 Forget that. 00:13:40.320 --> 00:13:42.536 Just scale up the organization from the get-go. 00:13:42.560 --> 00:13:45.456 Start with 10,000 empty boxes and an org chart 00:13:45.480 --> 00:13:48.656 covering down to every minor city. 00:13:48.680 --> 00:13:51.856 When you have lots and lots of small responsibilities 00:13:51.880 --> 00:13:55.416 in such a scaffolding that supports the swarm, 00:13:55.440 --> 00:13:56.976 supports the activists, 00:13:57.000 --> 00:14:01.016 you'll find that these boxes in the org charts 00:14:01.040 --> 00:14:04.256 are getting filled in quite rapidly, 00:14:04.280 --> 00:14:06.816 and they start to get filled in beyond your horizon 00:14:06.840 --> 00:14:08.480 with people you've never heard of. 00:14:09.480 --> 00:14:15.976 And so, this swarm keeps growing to tens of thousands of people, 00:14:16.000 --> 00:14:21.376 each taking on something small with very, very decentralized mandate 00:14:21.400 --> 00:14:22.920 to act on the organization. 00:14:23.480 --> 00:14:26.160 And this is when a swarm intelligence emerges. 00:14:26.760 --> 00:14:32.176 This is when you have this beehive logic where everybody knows what's to be done. 00:14:32.200 --> 00:14:35.040 Everybody is taking their own small steps towards it. 00:14:35.800 --> 00:14:41.336 So the swarm starts to act as a coherent organism. 00:14:41.360 --> 00:14:43.320 And it's amazing to watch. 00:14:44.000 --> 00:14:48.176 This is when you're awarded by the cost-efficiency advantage 00:14:48.200 --> 00:14:50.400 over your competitors 00:14:51.400 --> 00:14:54.040 by two orders of magnitude. 00:14:55.000 --> 00:14:56.600 Two orders of magnitude. 00:14:57.360 --> 00:14:59.040 This is not just a silver bullet. NOTE Paragraph 00:15:00.680 --> 00:15:03.880 So we've been talking a lot about the big picture today. 00:15:04.720 --> 00:15:07.136 You can use these swarm methods for a lot of stuff. 00:15:07.160 --> 00:15:09.016 Do you want to change the world? 00:15:09.040 --> 00:15:11.536 Do you want to bring clean water to a billion people? 00:15:11.560 --> 00:15:13.256 Teach three billion people to read? 00:15:13.280 --> 00:15:14.856 Maybe you're into social change; 00:15:14.880 --> 00:15:17.496 you want to introduce unconditional basic income. 00:15:17.520 --> 00:15:19.640 Or maybe you want to take humanity to Mars. 00:15:20.280 --> 00:15:22.800 You can do this using these methods. NOTE Paragraph 00:15:23.360 --> 00:15:24.776 You can do this. 00:15:24.800 --> 00:15:26.016 It's about leadership. 00:15:26.040 --> 00:15:30.640 It's about deciding what you want to do and telling it to the world. 00:15:31.560 --> 00:15:37.880 Because no matter whether you think you can or cannot change the world, 00:15:38.680 --> 00:15:41.960 no matter whether you think you can or cannot change the world, 00:15:43.080 --> 00:15:44.480 you are probably right. NOTE Paragraph 00:15:48.160 --> 00:15:52.456 So one question I want everybody here to ask themselves today 00:15:52.480 --> 00:15:57.920 is the observation that change doesn't just happen, somebody makes it happen -- 00:15:59.560 --> 00:16:01.000 do you want to be that person? 00:16:02.800 --> 00:16:04.229 Do you want to be that person? NOTE Paragraph 00:16:06.480 --> 00:16:09.560 And then one last thing: 00:16:12.440 --> 00:16:16.016 There's one component more that's required to work swarmwise 00:16:16.040 --> 00:16:17.421 that I haven't mentioned yet. 00:16:18.400 --> 00:16:19.800 And that is fun. 00:16:21.600 --> 00:16:24.576 This goes beyond just enjoying your job, 00:16:24.600 --> 00:16:28.280 this goes beyond having a pinball machine in the office. 00:16:29.520 --> 00:16:35.656 Because this is actually required to succeed in a swarmwise scenario. 00:16:35.680 --> 00:16:37.376 This is required to succeed 00:16:37.400 --> 00:16:42.040 to get that cost-efficiency advantage of two orders of magnitude. 00:16:42.640 --> 00:16:45.320 For the reason that you need to attract volunteers. 00:16:46.720 --> 00:16:49.920 And people, in this aspect, are rather predictable. 00:16:51.600 --> 00:16:55.480 People will go to other people who are having fun. 00:16:57.240 --> 00:17:03.960 In contrast, they will walk an extra mile to avoid people who are not having fun. 00:17:06.400 --> 00:17:12.296 So, having fun is more than just having a pinball machine in the office. 00:17:12.319 --> 00:17:17.296 It's an absolute and unavoidable requirement 00:17:17.319 --> 00:17:21.880 for organizational and operational success when you're working swarmwise. NOTE Paragraph 00:17:22.920 --> 00:17:25.119 So, in summary -- 00:17:27.040 --> 00:17:30.416 a recipe for a swarm organization 00:17:30.440 --> 00:17:34.880 using these motivational methods to a huge competitive advantage. 00:17:37.560 --> 00:17:43.120 Your goal: it needs to be tangible, credible, inclusive and epic. 00:17:45.880 --> 00:17:51.560 Your organization needs to be optimized for speed, trust and scalability. 00:17:53.000 --> 00:17:54.400 You need to enjoy yourselves. 00:17:55.440 --> 00:17:57.056 And that will reward you 00:17:57.080 --> 00:18:00.760 with two orders of magnitude of cost-efficiency advantage. NOTE Paragraph 00:18:01.360 --> 00:18:02.576 Thank you. NOTE Paragraph 00:18:02.600 --> 00:18:04.320 (Applause)