-
Not Synced
Thank y'all!
-
Not Synced
This is going to be a motivational speech.
-
Not Synced
Because imagine my motivation standing
between this strong, healthy crowd --
-
Not Synced
and lunch.
-
Not Synced
(Laughter)
-
Not Synced
I'm @Falkvinge on twitter.
-
Not Synced
Feel free to quote me if I say something
memorable, stupid, funny, whatever.
-
Not Synced
I love seeing my name on twitter.
-
Not Synced
So hi! I'm Rick.
I'm a politician.
-
Not Synced
I'm sorry.
-
Not Synced
How many in here have heard
of the Swedish Pirate Party before?
-
Not Synced
Let's see a show of hands.
-
Not Synced
Okay, that's practically everybody.
-
Not Synced
Probably due to the fact that
we are Sweden's neighbor.
-
Not Synced
I frequently ask how many have heard
of any other political party
-
Not Synced
and there's always just
scattered hands in the audience
-
Not Synced
compared to this first question
which is one-half to two-thirds.
-
Not Synced
This is actually the first time ever
that does not match.
-
Not Synced
It was practically everybody.
-
Not Synced
So, for those who haven't heard of us.
-
Not Synced
Well, the Pirate Party, we love the net.
-
Not Synced
We love copying and sharing and
we love civil liberties.
-
Not Synced
For that, some people call us pirates.
-
Not Synced
Probably in an attempt to make us
bow our heads and feel shame.
-
Not Synced
That didn't work very well.
-
Not Synced
We decided to stay
and tell about it instead.
-
Not Synced
And so in 2006,
I founded a new political party.
-
Not Synced
I led it for its first five years
and the European elections.
-
Not Synced
The last European elections, we became
the largest party
-
Not Synced
and the most coveted
youth demographic, sub 30.
-
Not Synced
And what's interesting is we did that
-
Not Synced
on less than one percent
of the competition's budget.
-
Not Synced
We had a campaign budget
total of 50,000 Euros.
-
Not Synced
They had six million between them
-- and we beat them.
-
Not Synced
That gave us a cost-efficiency advantage
of over two orders of magnitude.
-
Not Synced
And I'm gonna share the secret recipe
of how we did that.
-
Not Synced
We developed swarm methodologies.
-
Not Synced
And they can be applied
to any business or social cause.
-
Not Synced
Well, almost any --
-
Not Synced
there's a small asterisk by the end
and I'll get to that, in just a minute.
-
Not Synced
But applying these --
and we've done this dozens of times --
-
Not Synced
we know that this works.
-
Not Synced
We've put two people
in the European Parliament,
-
Not Synced
we've put 45 people in various
German state parliaments,
-
Not Synced
we're in the Icelandic Parliament,
-
Not Synced
the Czech senate,
many, many, many more,
-
Not Synced
local councils and as said,
we've spread to 70 countries.
-
Not Synced
And that's not bad
-
Not Synced
for a political movement that hasn't
even been around for a decade.
-
Not Synced
So today we're going to talk a bit
-
Not Synced
about how people are motivated
to be part of change,
-
Not Synced
to be part of something bigger
than themselves.
-
Not Synced
And how you can channel this
into an organization that harnesses
-
Not Synced
this great power of wanting to make
the world a better place.
-
Not Synced
And in the end, come out
a little on the better.
-
Not Synced
When I speak to business people,
I frequently make them very upset.
-
Not Synced
When I contradict them
and say that no,
-
Not Synced
your employees are not
your most valuable asset.
-
Not Synced
Your most valuable asset
is the thousands of people
-
Not Synced
who want to work for you for free,
and you don't let them.
-
Not Synced
They get very upset about that.
-
Not Synced
A swarm is a congregation of
tens of thousands of volunteers
-
Not Synced
that have chosen of their own will
to converge on a common goal.
-
Not Synced
There's this Futurama quote:
-
Not Synced
When push comes to shove,
you gotta do what you love --
-
Not Synced
even if it's a bad idea.
-
Not Synced
I mean, seriously,
what kind of idiot thinks
-
Not Synced
they can change the world
by starting a political party?
-
Not Synced
This kind of idiot, apparently.
-
Not Synced
But it works!
-
Not Synced
What you need to do is
to put a stake in the ground.
-
Not Synced
You need to announce your goal.
Just say I want to accomplish this,
-
Not Synced
I'm going to do this.
-
Not Synced
And it doesn't need to be very costly.
-
Not Synced
My announcement was just
two lines in a chat channel.
-
Not Synced
Hey look, the Pirate Party has
its website up now after New Years
-
Not Synced
and the address.
-
Not Synced
That was all the advertising I ever did.
-
Not Synced
The next time I had several hundred
activists wanting to work with us.
-
Not Synced
When you provide
such a focus point,
-
Not Synced
a swarm intelligence emerges.
-
Not Synced
When people can rally to a flag.
-
Not Synced
And that's what gives you this
-
Not Synced
two orders of magnitude
of cost-efficiency.
-
Not Synced
It's a huge advantage --
-
Not Synced
you're running circles around
all the legacy organizations.
-
Not Synced
And there are four goals that
need to be fulfilled in your goal
-
Not Synced
in order for this to work.
-
Not Synced
These four criteria are that
your goal must be:
-
Not Synced
tangible, credible, inclusive and epic.
-
Not Synced
Let's take a look at them.
It needs to be tangible.
-
Not Synced
A lot of people say, well, you know,
-
Not Synced
you should make the world
a better place or, yeah,
-
Not Synced
we should all feel good now.
-
Not Synced
Not going to work.
-
Not Synced
You need a binary.
-
Not Synced
Are we there yet or
are we not there yet?
-
Not Synced
It needs to be credible.
-
Not Synced
Somebody seeing the project plan
that you're posting needs to see that,
-
Not Synced
yes, this project plan will take us
-
Not Synced
from where we are to
where we want to be.
-
Not Synced
You need to break it down into
sub-goals that each by themselves
-
Not Synced
are seen as do-able and when you
add the sub-goals together,
-
Not Synced
we've gone to where we want.
-
Not Synced
It needs to be --
and this is where it gets exciting
-
Not Synced
in terms of working swarm wise --
It needs to be inclusive.
-
Not Synced
Anybody who sees this project plan
needs to immediately say,
-
Not Synced
"I want to do this -- and there's my spot."
-
Not Synced
And they will be able to jump
right into the project and
-
Not Synced
start working on it
without asking anybody's permission,
-
Not Synced
and that is exactly what'll happen.
-
Not Synced
And, last but not least,
it needs to be epic.
-
Not Synced
It needs to energize people.
It needs to electrify people --
-
Not Synced
shoot for the moon!
-
Not Synced
On second thought,
don't shoot for the moon,
-
Not Synced
we've already been there --
shoot for Mars!
-
Not Synced
In contrast, you will never be able
to get a volunteer swarm forming
-
Not Synced
around making the most correct
tax audit ever.
-
Not Synced
Doesn't electrify people.
Go to Mars.
-
Not Synced
A lot of people kind of balk
at the obstacles.
-
Not Synced
We're going to climb a huge mountain.
-
Not Synced
So how do you motivate
people to do that?
-
Not Synced
Well, it turns out,
that obstacles are not the problem.
-
Not Synced
Not knowing the obstacles
is the problem.
-
Not Synced
If you know how high the mountain is,
-
Not Synced
you know exactly
what it takes to scale it.
-
Not Synced
We know exactly how far away Mars is
and what it takes to get there.
-
Not Synced
If you can plan it like a project,
you can plan what resources
-
Not Synced
you need and you can execute it,
exactly like a project.
-
Not Synced
Let's see: we're going to Mars,
-
Not Synced
we need two dozen
volunteer rocket scientists,
-
Not Synced
one dozen volunteer metallurgists,
-
Not Synced
some crazy dude who will make
rocket fuel in his backyard and so on.
-
Not Synced
When you can list the resources,
you know what you need to get there.
-
Not Synced
When you know what you need
to get there, you can go there.
-
Not Synced
And the next thing is to encourage
this development of a swarm intelligence,
-
Not Synced
which is where
the cost efficiency comes in.
-
Not Synced
There's a TED Talk on motivation
that debunks that we work for money,
-
Not Synced
and it presents science on how
we're really motivated by three things,
-
Not Synced
in terms of larger creative tasks,
-
Not Synced
when we work for something
bigger than ourselves.
-
Not Synced
We work for autonomy,
mastery and purpose.
-
Not Synced
We've covered purpose already,
-
Not Synced
as in, working for something bigger,
tangible, inclusive, credible and epic.
-
Not Synced
So, where that motivation talk ends,
and what it doesn't answer is,
-
Not Synced
how do you build an organization
that harnesses this motivational power.
-
Not Synced
And this is where
working swarm wise comes in,
-
Not Synced
this is where
swarm intelligence comes in.
-
Not Synced
Turns out that there are three factors
that you optimize for --
-
Not Synced
and each of these are in complete opposite
to what you learn at a business school,
-
Not Synced
but it works.
-
Not Synced
We know it works.
-
Not Synced
We have people in many, many
parliaments to prove it.
-
Not Synced
Those three factors are:
speed, trust and scalability.
-
Not Synced
We optimize for speed by
cutting bottlenecks out of the loop,
-
Not Synced
cutting them out of the decision loop.
-
Not Synced
That means cutting yourself
out of the decision loop,
-
Not Synced
which can be hard,
-
Not Synced
but you've got to communicate
your vision so passionately,
-
Not Synced
so strongly, that everybody knows
what the goal is and can find something,
-
Not Synced
some step that takes the movement
just a little bit closer to that goal.
-
Not Synced
And when tens of thousands of people
do that on a weekly basis,
-
Not Synced
you become an unstoppable force.
-
Not Synced
We had a three-person rule
in our organization.
-
Not Synced
If three self-identified volunteers
in the movement we're in agreement
-
Not Synced
that something was good for the movement,
-
Not Synced
they had the green light
from the highest office to go ahead
-
Not Synced
and act in the name of the organization,
including spending resources.
-
Not Synced
When you talk about
this kind of empowerment
-
Not Synced
to traditional business people,
they think you belong in a zoo,
-
Not Synced
but you know what,
I led this organization for five years,
-
Not Synced
there were 50,000 registered members
and many, many more anonymous activists.
-
Not Synced
It was not abused once.
-
Not Synced
Everybody had the key to the treasure chest.
-
Not Synced
It was not abused one single time.
-
Not Synced
Turns out when you give people
the keys to the castle,
-
Not Synced
and look them in the eye
and say, "I trust you,"
-
Not Synced
they step up to the plate.
-
Not Synced
And that's a beautiful thing
to see happen.
-
Not Synced
Obviously, not everything went
according to plan,
-
Not Synced
but that's a different thing.
-
Not Synced
We made mistakes.
We should expect mistakes.
-
Not Synced
If you're pioneering something, that means you must, by definition venture into the unknown. When you're trying the unknown, somethings won't go as planned -- that's part of the definition of venturing into the unknown. To find the great, you must allow mistakes to happen, so must communicate that we expect somethings to go wrong to create a risk-positive environment. Therefore we optimize for iteration speed. Meaning that, we try, we fail, we try again, we fail faster, we fail better, we try again, we fail better again. Maybe after we've tried 15 times, we've mastered some specific subject, so you want to minimize the time it takes to try those 15 times. We optimize on trust. We encourage diversity. You need to communicate your vision so strongly so that anyone can translate it into their own context because language is an incredibly strong inclusionary and exclusionary