[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:02.44,0:00:03.66,Default,,0000,0000,0000,,Thank y'all!
Dialogue: 0,0:00:03.68,0:00:05.90,Default,,0000,0000,0000,,This is going to be a motivational speech.
Dialogue: 0,0:00:05.92,0:00:07.12,Default,,0000,0000,0000,,Because --
Dialogue: 0,0:00:07.68,0:00:14.68,Default,,0000,0000,0000,,imagine my motivation standing\Nbetween this strong, healthy crowd ...
Dialogue: 0,0:00:15.60,0:00:16.98,Default,,0000,0000,0000,,and lunch.
Dialogue: 0,0:00:17.00,0:00:18.54,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:18.56,0:00:19.76,Default,,0000,0000,0000,,So ...
Dialogue: 0,0:00:21.64,0:00:23.78,Default,,0000,0000,0000,,I'm @Falkvinge on Twitter.
Dialogue: 0,0:00:23.80,0:00:28.26,Default,,0000,0000,0000,,Feel free to quote me if I say something\Nmemorable, stupid, funny, whatever.
Dialogue: 0,0:00:28.28,0:00:30.02,Default,,0000,0000,0000,,I love seeing my name on Twitter.
Dialogue: 0,0:00:30.04,0:00:31.26,Default,,0000,0000,0000,,So ...
Dialogue: 0,0:00:31.28,0:00:32.72,Default,,0000,0000,0000,,Hi! I'm Rick.
Dialogue: 0,0:00:33.52,0:00:34.72,Default,,0000,0000,0000,,I'm a politician.
Dialogue: 0,0:00:35.44,0:00:36.64,Default,,0000,0000,0000,,I'm sorry.
Dialogue: 0,0:00:39.48,0:00:42.62,Default,,0000,0000,0000,,How many in here have heard\Nof the Swedish Pirate Party before?
Dialogue: 0,0:00:42.64,0:00:43.92,Default,,0000,0000,0000,,Let's see a show of hands.
Dialogue: 0,0:00:45.24,0:00:46.86,Default,,0000,0000,0000,,OK, that's practically everybody.
Dialogue: 0,0:00:46.88,0:00:49.50,Default,,0000,0000,0000,,Probably due to the fact\Nthat we are Sweden's neighbor.
Dialogue: 0,0:00:49.52,0:00:53.10,Default,,0000,0000,0000,,I frequently ask how many have heard\Nof any other political party
Dialogue: 0,0:00:53.12,0:00:55.74,Default,,0000,0000,0000,,and there's always\Njust scattered hands in the audience
Dialogue: 0,0:00:55.76,0:00:59.22,Default,,0000,0000,0000,,compared to this first question\Nwhich is one-half to two-thirds.
Dialogue: 0,0:00:59.24,0:01:01.94,Default,,0000,0000,0000,,This is actually the first time ever\Nthat does not match.
Dialogue: 0,0:01:01.96,0:01:03.36,Default,,0000,0000,0000,,It was practically everybody.
Dialogue: 0,0:01:04.28,0:01:07.90,Default,,0000,0000,0000,,So, for those who haven't heard of us:
Dialogue: 0,0:01:07.92,0:01:10.28,Default,,0000,0000,0000,,well, the Pirate Party, we love the net.
Dialogue: 0,0:01:11.32,0:01:15.36,Default,,0000,0000,0000,,We love copying and sharing,\Nand we love civil liberties.
Dialogue: 0,0:01:16.48,0:01:18.96,Default,,0000,0000,0000,,For that, some people call us pirates.
Dialogue: 0,0:01:19.92,0:01:22.90,Default,,0000,0000,0000,,Probably in an attempt to make us\Nbow our heads and feel shame.
Dialogue: 0,0:01:22.92,0:01:24.26,Default,,0000,0000,0000,,That didn't work very well.
Dialogue: 0,0:01:24.28,0:01:26.54,Default,,0000,0000,0000,,We decided to stand tall about it instead.
Dialogue: 0,0:01:26.56,0:01:30.26,Default,,0000,0000,0000,,And so in 2006,\NI founded a new political party.
Dialogue: 0,0:01:30.28,0:01:32.54,Default,,0000,0000,0000,,I led it for its first five years.
Dialogue: 0,0:01:32.56,0:01:35.94,Default,,0000,0000,0000,,And the European elections,\Nthe last European elections,
Dialogue: 0,0:01:35.96,0:01:38.38,Default,,0000,0000,0000,,we became the largest party
Dialogue: 0,0:01:38.40,0:01:41.84,Default,,0000,0000,0000,,and the most coveted\Nyouth demographic, sub-30.
Dialogue: 0,0:01:42.80,0:01:44.94,Default,,0000,0000,0000,,And what's interesting is we did that
Dialogue: 0,0:01:44.96,0:01:49.40,Default,,0000,0000,0000,,on less than one percent\Nof the competition's budget.
Dialogue: 0,0:01:50.44,0:01:54.52,Default,,0000,0000,0000,,We had a campaign budget\Ntotal of 50,000 euros.
Dialogue: 0,0:01:55.08,0:01:58.80,Default,,0000,0000,0000,,They had six million between them --\Nand we beat them.
Dialogue: 0,0:02:00.44,0:02:07.28,Default,,0000,0000,0000,,That gave us a cost efficiency advantage\Nof over two orders of magnitude.
Dialogue: 0,0:02:08.32,0:02:12.60,Default,,0000,0000,0000,,And I'm gonna share\Nthe secret recipe of how we did that.
Dialogue: 0,0:02:15.44,0:02:18.24,Default,,0000,0000,0000,,We developed swarm methodologies.
Dialogue: 0,0:02:19.52,0:02:24.40,Default,,0000,0000,0000,,And they can be applied\Nto any business or social cause.
Dialogue: 0,0:02:25.64,0:02:27.10,Default,,0000,0000,0000,,Well, almost any --
Dialogue: 0,0:02:27.12,0:02:28.86,Default,,0000,0000,0000,,there's a small asterisk by the end,
Dialogue: 0,0:02:28.88,0:02:31.02,Default,,0000,0000,0000,,and I'll get to that in just a minute.
Dialogue: 0,0:02:31.04,0:02:32.74,Default,,0000,0000,0000,,But applying these --
Dialogue: 0,0:02:32.76,0:02:36.70,Default,,0000,0000,0000,,and we've done this dozens of times,\Nwe know that this works.
Dialogue: 0,0:02:36.72,0:02:39.42,Default,,0000,0000,0000,,We've put two people\Nin the European Parliament,
Dialogue: 0,0:02:39.44,0:02:42.34,Default,,0000,0000,0000,,we have 45 people\Nin various German state parliaments,
Dialogue: 0,0:02:42.36,0:02:45.90,Default,,0000,0000,0000,,we're in the Icelandic parliament,\Nthe Czech senate,
Dialogue: 0,0:02:45.92,0:02:47.90,Default,,0000,0000,0000,,many, many, many more, local councils --
Dialogue: 0,0:02:47.92,0:02:50.58,Default,,0000,0000,0000,,and, as said, we've spread\Nto 70 countries.
Dialogue: 0,0:02:50.60,0:02:52.66,Default,,0000,0000,0000,,And that's not bad\Nfor a political movement
Dialogue: 0,0:02:52.68,0:02:54.72,Default,,0000,0000,0000,,that hasn't even been around for a decade.
Dialogue: 0,0:02:57.32,0:02:59.64,Default,,0000,0000,0000,,So today we're going\Nto talk a bit about --
Dialogue: 0,0:03:01.36,0:03:05.40,Default,,0000,0000,0000,,how people are motivated\Nto be part of change,
Dialogue: 0,0:03:06.32,0:03:08.60,Default,,0000,0000,0000,,to be part of something\Nbigger than themselves.
Dialogue: 0,0:03:09.76,0:03:13.86,Default,,0000,0000,0000,,And how you can channel this\Ninto an organization
Dialogue: 0,0:03:13.88,0:03:20.64,Default,,0000,0000,0000,,that harnesses this great power of wanting\Nto make the world a better place.
Dialogue: 0,0:03:21.92,0:03:25.88,Default,,0000,0000,0000,,And in the end,\Ncome out a little on the better.
Dialogue: 0,0:03:28.12,0:03:32.58,Default,,0000,0000,0000,,When I speak to businesspeople,\NI frequently make them very upset
Dialogue: 0,0:03:32.60,0:03:34.46,Default,,0000,0000,0000,,when I contradict them
Dialogue: 0,0:03:34.48,0:03:40.64,Default,,0000,0000,0000,,and say that no, your employees\Nare not your most valuable asset.
Dialogue: 0,0:03:41.48,0:03:45.10,Default,,0000,0000,0000,,Your most valuable asset\Nis the thousands of people
Dialogue: 0,0:03:45.12,0:03:47.74,Default,,0000,0000,0000,,who want to work for you for free.
Dialogue: 0,0:03:47.76,0:03:49.16,Default,,0000,0000,0000,,And you don't let them.
Dialogue: 0,0:03:51.00,0:03:52.52,Default,,0000,0000,0000,,They get very upset about that.
Dialogue: 0,0:03:55.48,0:04:01.82,Default,,0000,0000,0000,,A swarm is a congregation\Nof tens of thousands of volunteers
Dialogue: 0,0:04:01.84,0:04:05.84,Default,,0000,0000,0000,,that have chosen of their own will\Nto converge on a common goal.
Dialogue: 0,0:04:06.56,0:04:08.96,Default,,0000,0000,0000,,There's this "Futurama" quote:
Dialogue: 0,0:04:11.12,0:04:14.88,Default,,0000,0000,0000,,"When push comes to shove,\Nyou gotta do what you love --
Dialogue: 0,0:04:16.04,0:04:17.62,Default,,0000,0000,0000,,even if it's not a good idea."
Dialogue: 0,0:04:17.64,0:04:19.46,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:19.48,0:04:21.70,Default,,0000,0000,0000,,I mean, seriously,\Nwhat kind of idiot thinks
Dialogue: 0,0:04:21.72,0:04:24.88,Default,,0000,0000,0000,,they can change the world\Nby starting a political party?
Dialogue: 0,0:04:26.87,0:04:28.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:28.04,0:04:29.82,Default,,0000,0000,0000,,This kind of idiot, apparently.
Dialogue: 0,0:04:29.84,0:04:31.04,Default,,0000,0000,0000,,But it works!
Dialogue: 0,0:04:32.84,0:04:35.30,Default,,0000,0000,0000,,What you need to do\Nis to put a stake in the ground.
Dialogue: 0,0:04:35.32,0:04:37.46,Default,,0000,0000,0000,,You need to announce your goal.
Dialogue: 0,0:04:37.48,0:04:40.44,Default,,0000,0000,0000,,Just say, "I want to accomplish this."
Dialogue: 0,0:04:41.28,0:04:42.88,Default,,0000,0000,0000,,I'm going to do this.
Dialogue: 0,0:04:44.60,0:04:47.24,Default,,0000,0000,0000,,And it doesn't need to be very costly.
Dialogue: 0,0:04:48.04,0:04:51.88,Default,,0000,0000,0000,,My announcement was\Njust two lines in a chat channel.
Dialogue: 0,0:04:53.68,0:04:57.42,Default,,0000,0000,0000,,"Hey, look, the Pirate Party\Nhas its website up now after New Year's."
Dialogue: 0,0:04:57.44,0:04:58.66,Default,,0000,0000,0000,,And the address.
Dialogue: 0,0:04:58.68,0:05:00.62,Default,,0000,0000,0000,,That was all the advertising I ever did.
Dialogue: 0,0:05:00.64,0:05:04.44,Default,,0000,0000,0000,,The next time I had several hundred\Nactivists wanting to work with us.
Dialogue: 0,0:05:05.88,0:05:08.34,Default,,0000,0000,0000,,When you provide such a focus point,
Dialogue: 0,0:05:08.36,0:05:11.30,Default,,0000,0000,0000,,a swarm intelligence emerges.
Dialogue: 0,0:05:11.32,0:05:13.36,Default,,0000,0000,0000,,When people can rally to a flag.
Dialogue: 0,0:05:14.20,0:05:19.68,Default,,0000,0000,0000,,And that's what gives you this two orders\Nof magnitude of cost efficiency.
Dialogue: 0,0:05:20.44,0:05:22.14,Default,,0000,0000,0000,,It's a huge advantage --
Dialogue: 0,0:05:22.16,0:05:25.08,Default,,0000,0000,0000,,you're running circles\Naround all the legacy organizations.
Dialogue: 0,0:05:27.16,0:05:31.46,Default,,0000,0000,0000,,And there are four goals\Nthat need to be fulfilled in your goal
Dialogue: 0,0:05:31.48,0:05:32.92,Default,,0000,0000,0000,,in order for this to work.
Dialogue: 0,0:05:34.44,0:05:38.78,Default,,0000,0000,0000,,These four criteria\Nare that your goal must be:
Dialogue: 0,0:05:38.80,0:05:43.80,Default,,0000,0000,0000,,tangible, credible, inclusive and epic.
Dialogue: 0,0:05:45.20,0:05:47.60,Default,,0000,0000,0000,,Let's take a look at them:\NIt needs to be tangible.
Dialogue: 0,0:05:48.20,0:05:49.42,Default,,0000,0000,0000,,A lot of people say,
Dialogue: 0,0:05:49.44,0:05:52.18,Default,,0000,0000,0000,,"Well, you know, we should make\Nthe world a better place,"
Dialogue: 0,0:05:52.20,0:05:55.56,Default,,0000,0000,0000,,or, "Yeah, we should all feel good now."
Dialogue: 0,0:05:57.36,0:05:58.56,Default,,0000,0000,0000,,Not going to work.
Dialogue: 0,0:05:59.44,0:06:01.00,Default,,0000,0000,0000,,You need a binary.
Dialogue: 0,0:06:01.68,0:06:04.34,Default,,0000,0000,0000,,Are we there yet, or are we not there yet?
Dialogue: 0,0:06:04.36,0:06:05.62,Default,,0000,0000,0000,,It needs to be credible.
Dialogue: 0,0:06:05.64,0:06:08.90,Default,,0000,0000,0000,,Somebody seeing the project plan\Nthat you're posting needs to see
Dialogue: 0,0:06:08.92,0:06:11.02,Default,,0000,0000,0000,,that, yes, this project plan will take us
Dialogue: 0,0:06:11.04,0:06:13.22,Default,,0000,0000,0000,,from where we are to where we want to be.
Dialogue: 0,0:06:13.24,0:06:15.54,Default,,0000,0000,0000,,You need to break it down into subgoals
Dialogue: 0,0:06:15.56,0:06:18.46,Default,,0000,0000,0000,,that each by themselves\Nare seen as doable,
Dialogue: 0,0:06:18.48,0:06:20.90,Default,,0000,0000,0000,,and when you add the subgoals together,
Dialogue: 0,0:06:20.92,0:06:23.42,Default,,0000,0000,0000,,we've gone to where we want.
Dialogue: 0,0:06:23.44,0:06:24.66,Default,,0000,0000,0000,,It needs to be --
Dialogue: 0,0:06:24.68,0:06:28.10,Default,,0000,0000,0000,,and this is where it gets exciting\Nin terms of working swarmwise --
Dialogue: 0,0:06:28.12,0:06:29.98,Default,,0000,0000,0000,,it needs to be inclusive.
Dialogue: 0,0:06:30.00,0:06:33.66,Default,,0000,0000,0000,,Anybody who sees this project plan\Nneeds to immediately say,
Dialogue: 0,0:06:33.68,0:06:37.00,Default,,0000,0000,0000,,"I want to do this --\Nand there's my spot!"
Dialogue: 0,0:06:38.36,0:06:41.86,Default,,0000,0000,0000,,And they will be able\Nto jump right into the project
Dialogue: 0,0:06:41.88,0:06:47.26,Default,,0000,0000,0000,,and start working on it\Nwithout asking anybody's permission.
Dialogue: 0,0:06:47.28,0:06:49.36,Default,,0000,0000,0000,,And that is exactly what'll happen.
Dialogue: 0,0:06:50.76,0:06:54.20,Default,,0000,0000,0000,,And, last but not least,\Nit needs to be epic.
Dialogue: 0,0:06:55.44,0:06:59.74,Default,,0000,0000,0000,,It needs to energize people.\NIt needs to electrify people.
Dialogue: 0,0:06:59.76,0:07:01.16,Default,,0000,0000,0000,,Shoot for the moon!
Dialogue: 0,0:07:02.84,0:07:04.94,Default,,0000,0000,0000,,On second thought,\Ndon't shoot for the moon,
Dialogue: 0,0:07:04.96,0:07:07.54,Default,,0000,0000,0000,,we've already been there --\Nshoot for Mars!
Dialogue: 0,0:07:07.56,0:07:09.24,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:11.56,0:07:13.10,Default,,0000,0000,0000,,In contrast,
Dialogue: 0,0:07:13.12,0:07:18.14,Default,,0000,0000,0000,,you will never be able\Nto get a volunteer swarm forming
Dialogue: 0,0:07:18.16,0:07:22.84,Default,,0000,0000,0000,,around making the most\Ncorrect tax audit ever.
Dialogue: 0,0:07:25.20,0:07:28.00,Default,,0000,0000,0000,,Doesn't electrify people. Go to Mars.
Dialogue: 0,0:07:30.04,0:07:32.58,Default,,0000,0000,0000,,A lot of people\Nkind of balk at the obstacles.
Dialogue: 0,0:07:32.60,0:07:35.06,Default,,0000,0000,0000,,We're going to climb a huge mountain.
Dialogue: 0,0:07:35.08,0:07:37.30,Default,,0000,0000,0000,,So how do you motivate people to do that?
Dialogue: 0,0:07:37.32,0:07:40.28,Default,,0000,0000,0000,,Well, it turns out\Nthat obstacles are not the problem.
Dialogue: 0,0:07:41.08,0:07:43.94,Default,,0000,0000,0000,,Not knowing the obstacles is the problem.
Dialogue: 0,0:07:43.96,0:07:45.78,Default,,0000,0000,0000,,If you know how high the mountain is,
Dialogue: 0,0:07:45.80,0:07:48.34,Default,,0000,0000,0000,,you know exactly\Nwhat it takes to scale it.
Dialogue: 0,0:07:48.36,0:07:52.00,Default,,0000,0000,0000,,We know exactly how far away Mars is\Nand what it takes to get there.
Dialogue: 0,0:07:52.60,0:07:54.64,Default,,0000,0000,0000,,If you can plan it like a project,
Dialogue: 0,0:07:55.60,0:07:57.74,Default,,0000,0000,0000,,you can plan what resources you need
Dialogue: 0,0:07:57.76,0:08:00.62,Default,,0000,0000,0000,,and you can execute it,\Nexactly like a project.
Dialogue: 0,0:08:00.64,0:08:02.18,Default,,0000,0000,0000,,Let's see: we're going to Mars,
Dialogue: 0,0:08:02.20,0:08:05.34,Default,,0000,0000,0000,,we need two dozen\Nvolunteer rocket scientists,
Dialogue: 0,0:08:05.36,0:08:08.30,Default,,0000,0000,0000,,one dozen volunteer metallurgists,
Dialogue: 0,0:08:08.32,0:08:12.86,Default,,0000,0000,0000,,some crazy dude who will mix\Nrocket fuel in his backyard
Dialogue: 0,0:08:12.88,0:08:14.08,Default,,0000,0000,0000,,and so on.
Dialogue: 0,0:08:14.92,0:08:18.86,Default,,0000,0000,0000,,When you can list the resources,\Nyou know what you need to get there.
Dialogue: 0,0:08:18.88,0:08:21.80,Default,,0000,0000,0000,,When you know what you need\Nto get there, you can go there.
Dialogue: 0,0:08:24.40,0:08:29.84,Default,,0000,0000,0000,,And the next thing is to encourage\Nthis development of a swarm intelligence,
Dialogue: 0,0:08:30.68,0:08:32.96,Default,,0000,0000,0000,,which is where\Nthe cost efficiency comes in.
Dialogue: 0,0:08:34.12,0:08:40.44,Default,,0000,0000,0000,,There's a TED Talk on motivation\Nthat debunks that we work for money,
Dialogue: 0,0:08:41.80,0:08:47.62,Default,,0000,0000,0000,,and it presents science on how\Nwe're really motivated by three things,
Dialogue: 0,0:08:47.64,0:08:49.30,Default,,0000,0000,0000,,in terms of larger creative tasks,
Dialogue: 0,0:08:49.32,0:08:52.30,Default,,0000,0000,0000,,when we work for something\Nbigger than ourselves.
Dialogue: 0,0:08:52.32,0:08:56.32,Default,,0000,0000,0000,,We work for autonomy, mastery and purpose.
Dialogue: 0,0:08:58.12,0:09:00.14,Default,,0000,0000,0000,,We've covered purpose already.
Dialogue: 0,0:09:00.16,0:09:05.24,Default,,0000,0000,0000,,As in, working for something bigger,\Ntangible, credible, inclusive and epic.
Dialogue: 0,0:09:06.24,0:09:10.46,Default,,0000,0000,0000,,So, where that motivation talk ends,
Dialogue: 0,0:09:10.48,0:09:13.90,Default,,0000,0000,0000,,what it doesn't answer is,
Dialogue: 0,0:09:13.92,0:09:18.80,Default,,0000,0000,0000,,how do you build an organization\Nthat harnesses this motivational power.
Dialogue: 0,0:09:19.84,0:09:22.18,Default,,0000,0000,0000,,And this is where\Nworking swarmwise comes in,
Dialogue: 0,0:09:22.20,0:09:24.66,Default,,0000,0000,0000,,this is where swarm intelligence comes in.
Dialogue: 0,0:09:24.68,0:09:27.64,Default,,0000,0000,0000,,Turns out that there are three factors\Nthat you optimize for --
Dialogue: 0,0:09:28.24,0:09:33.68,Default,,0000,0000,0000,,and each of these are in complete opposite\Nto what you learn at a business school.
Dialogue: 0,0:09:34.60,0:09:35.80,Default,,0000,0000,0000,,But it works.
Dialogue: 0,0:09:36.20,0:09:37.82,Default,,0000,0000,0000,,We know it works.
Dialogue: 0,0:09:37.84,0:09:41.72,Default,,0000,0000,0000,,We have people in many, many\Nparliaments to prove it.
Dialogue: 0,0:09:42.64,0:09:47.68,Default,,0000,0000,0000,,Those three factors are:\Nspeed, trust and scalability.
Dialogue: 0,0:09:49.16,0:09:53.66,Default,,0000,0000,0000,,We optimize for speed\Nby cutting bottlenecks out of the loop,
Dialogue: 0,0:09:53.68,0:09:55.54,Default,,0000,0000,0000,,cutting them out of the decision loop.
Dialogue: 0,0:09:55.56,0:09:58.04,Default,,0000,0000,0000,,That means cutting yourself\Nout of the decision loop,
Dialogue: 0,0:09:59.16,0:10:00.66,Default,,0000,0000,0000,,which can be hard.
Dialogue: 0,0:10:00.68,0:10:05.98,Default,,0000,0000,0000,,But you've got to communicate your vision\Nso passionately, so strongly,
Dialogue: 0,0:10:06.00,0:10:09.38,Default,,0000,0000,0000,,that everybody knows what the goal is
Dialogue: 0,0:10:09.40,0:10:12.18,Default,,0000,0000,0000,,and can find something, some step
Dialogue: 0,0:10:12.20,0:10:15.84,Default,,0000,0000,0000,,that takes the movement\Njust a little closer to that goal.
Dialogue: 0,0:10:16.56,0:10:20.16,Default,,0000,0000,0000,,And when tens of thousands of people\Ndo that on a weekly basis,
Dialogue: 0,0:10:21.44,0:10:23.20,Default,,0000,0000,0000,,you become an unstoppable force.
Dialogue: 0,0:10:24.56,0:10:27.78,Default,,0000,0000,0000,,We had a three-person rule\Nin our organization,
Dialogue: 0,0:10:27.80,0:10:31.18,Default,,0000,0000,0000,,saying that if three self-identified\Nvolunteers in the movement
Dialogue: 0,0:10:31.20,0:10:34.02,Default,,0000,0000,0000,,were in agreement that something\Nwas good for the movement,
Dialogue: 0,0:10:34.04,0:10:36.30,Default,,0000,0000,0000,,they had the green light\Nfrom the highest office
Dialogue: 0,0:10:36.32,0:10:38.78,Default,,0000,0000,0000,,to go ahead and act\Nin the name of the organization,
Dialogue: 0,0:10:38.80,0:10:40.20,Default,,0000,0000,0000,,including spending resources.
Dialogue: 0,0:10:41.36,0:10:43.46,Default,,0000,0000,0000,,When you talk about\Nthis kind of empowerment
Dialogue: 0,0:10:43.48,0:10:45.34,Default,,0000,0000,0000,,to traditional businesspeople,
Dialogue: 0,0:10:45.36,0:10:46.88,Default,,0000,0000,0000,,they think you belong in a zoo.
Dialogue: 0,0:10:48.44,0:10:50.18,Default,,0000,0000,0000,,But you know what?
Dialogue: 0,0:10:50.20,0:10:53.38,Default,,0000,0000,0000,,I led this organization for five years,
Dialogue: 0,0:10:53.40,0:10:57.62,Default,,0000,0000,0000,,there were 50,000 registered members
Dialogue: 0,0:10:57.64,0:10:59.92,Default,,0000,0000,0000,,and many, many more anonymous activists.
Dialogue: 0,0:11:00.64,0:11:02.72,Default,,0000,0000,0000,,It was not abused once.
Dialogue: 0,0:11:04.24,0:11:06.46,Default,,0000,0000,0000,,Everybody had the key\Nto the treasure chest.
Dialogue: 0,0:11:06.48,0:11:09.58,Default,,0000,0000,0000,,It was not abused one single time.
Dialogue: 0,0:11:09.60,0:11:12.50,Default,,0000,0000,0000,,Turns out when you give people\Nthe keys to the castle,
Dialogue: 0,0:11:12.52,0:11:16.00,Default,,0000,0000,0000,,and look them in the eye\Nand say, "I trust you,"
Dialogue: 0,0:11:17.48,0:11:19.08,Default,,0000,0000,0000,,they step up to the plate.
Dialogue: 0,0:11:20.28,0:11:22.32,Default,,0000,0000,0000,,And that's a beautiful thing\Nto see happen.
Dialogue: 0,0:11:24.40,0:11:26.74,Default,,0000,0000,0000,,Obviously, not everything\Nwent according to plan,
Dialogue: 0,0:11:26.76,0:11:28.18,Default,,0000,0000,0000,,but that's a different thing.
Dialogue: 0,0:11:28.20,0:11:30.62,Default,,0000,0000,0000,,We made mistakes.\NWe should expect mistakes.
Dialogue: 0,0:11:30.64,0:11:34.30,Default,,0000,0000,0000,,If you're pioneering something,\Nthat means you must, by definition,
Dialogue: 0,0:11:34.32,0:11:36.18,Default,,0000,0000,0000,,venture into the unknown.
Dialogue: 0,0:11:36.20,0:11:39.30,Default,,0000,0000,0000,,When you're trying the unknown,\Nsome things won't go as planned.
Dialogue: 0,0:11:39.32,0:11:42.22,Default,,0000,0000,0000,,That's part of the definition\Nof venturing into the unknown.
Dialogue: 0,0:11:42.24,0:11:46.34,Default,,0000,0000,0000,,To find the great,\Nyou must allow mistakes to happen.
Dialogue: 0,0:11:46.36,0:11:50.22,Default,,0000,0000,0000,,So you must communicate\Nthat we expect some things to go wrong
Dialogue: 0,0:11:50.24,0:11:53.08,Default,,0000,0000,0000,,to create a risk-positive environment.
Dialogue: 0,0:11:55.04,0:11:59.28,Default,,0000,0000,0000,,Therefore we optimize for iteration speed.
Dialogue: 0,0:11:59.76,0:12:04.22,Default,,0000,0000,0000,,Meaning that we try, we fail,\Nwe try again, we fail faster,
Dialogue: 0,0:12:04.24,0:12:07.62,Default,,0000,0000,0000,,we fail better, we try again,\Nwe fail better again.
Dialogue: 0,0:12:07.64,0:12:11.98,Default,,0000,0000,0000,,Maybe after we've tried 15 times,\Nwe've mastered some specific subject,
Dialogue: 0,0:12:12.00,0:12:15.64,Default,,0000,0000,0000,,so you want to minimize the time\Nit takes to try those 15 times.
Dialogue: 0,0:12:16.32,0:12:19.00,Default,,0000,0000,0000,,We optimize on trust.\NWe encourage diversity.
Dialogue: 0,0:12:19.44,0:12:21.70,Default,,0000,0000,0000,,You need to communicate\Nyour vision so strongly
Dialogue: 0,0:12:21.72,0:12:26.62,Default,,0000,0000,0000,,so that everybody can translate it\Ninto their own context
Dialogue: 0,0:12:26.64,0:12:30.54,Default,,0000,0000,0000,,because language is an incredibly strong
Dialogue: 0,0:12:30.56,0:12:34.36,Default,,0000,0000,0000,,inclusionary and exclusionary\Nsocial marker.
Dialogue: 0,0:12:36.80,0:12:40.06,Default,,0000,0000,0000,,This one-brand-fits-all message --
Dialogue: 0,0:12:40.08,0:12:41.30,Default,,0000,0000,0000,,forget it!
Dialogue: 0,0:12:41.32,0:12:44.42,Default,,0000,0000,0000,,That's what they teach you\Nat business school -- it doesn't work.
Dialogue: 0,0:12:44.44,0:12:48.62,Default,,0000,0000,0000,,Or at least, it doesn't give you\Nthe cost-efficiency advantage
Dialogue: 0,0:12:48.64,0:12:49.88,Default,,0000,0000,0000,,of working swarmwise.
Dialogue: 0,0:12:52.92,0:12:55.82,Default,,0000,0000,0000,,This leads to a lot of different\Napproaches tried in parallel
Dialogue: 0,0:12:55.84,0:12:57.46,Default,,0000,0000,0000,,in different social groups
Dialogue: 0,0:12:57.48,0:13:01.48,Default,,0000,0000,0000,,who try out different methods\Nof working toward the goal.
Dialogue: 0,0:13:02.08,0:13:03.94,Default,,0000,0000,0000,,Some of them will work
Dialogue: 0,0:13:03.96,0:13:08.02,Default,,0000,0000,0000,,but in order to find the great ones,\Nyou need this diversity.
Dialogue: 0,0:13:08.04,0:13:11.50,Default,,0000,0000,0000,,And you need to communicate\Nthat we need that diversity.
Dialogue: 0,0:13:11.52,0:13:14.18,Default,,0000,0000,0000,,If somebody on this side\Ndoes not understand
Dialogue: 0,0:13:14.20,0:13:15.64,Default,,0000,0000,0000,,what those guys are doing,
Dialogue: 0,0:13:16.24,0:13:20.46,Default,,0000,0000,0000,,that's OK because we all trust each other\Nto work for the better of the movement.
Dialogue: 0,0:13:20.48,0:13:23.94,Default,,0000,0000,0000,,And it's OK that I don't understand\Ntheir social context.
Dialogue: 0,0:13:23.96,0:13:26.54,Default,,0000,0000,0000,,I'm not expected to --\NI understand my social context.
Dialogue: 0,0:13:26.56,0:13:28.24,Default,,0000,0000,0000,,I contribute with something I know.
Dialogue: 0,0:13:29.72,0:13:31.46,Default,,0000,0000,0000,,Make people aware of this diversity.
Dialogue: 0,0:13:31.48,0:13:34.16,Default,,0000,0000,0000,,Finally, scalability.\NGet feet on the ground.
Dialogue: 0,0:13:34.88,0:13:38.34,Default,,0000,0000,0000,,Again, in business school,\Nthey teach you to use a lean organization.
Dialogue: 0,0:13:38.36,0:13:39.56,Default,,0000,0000,0000,,Forget that.
Dialogue: 0,0:13:40.32,0:13:42.54,Default,,0000,0000,0000,,Just scale up the organization\Nfrom the get-go.
Dialogue: 0,0:13:42.56,0:13:45.46,Default,,0000,0000,0000,,Start with 10,000 empty boxes\Nand an org chart
Dialogue: 0,0:13:45.48,0:13:48.66,Default,,0000,0000,0000,,covering down to every minor city.
Dialogue: 0,0:13:48.68,0:13:51.86,Default,,0000,0000,0000,,When you have lots and lots\Nof small responsibilities
Dialogue: 0,0:13:51.88,0:13:55.42,Default,,0000,0000,0000,,in such a scaffolding\Nthat supports the swarm,
Dialogue: 0,0:13:55.44,0:13:56.98,Default,,0000,0000,0000,,supports the activists,
Dialogue: 0,0:13:57.00,0:14:01.02,Default,,0000,0000,0000,,you'll find that these boxes\Nin the org charts
Dialogue: 0,0:14:01.04,0:14:04.26,Default,,0000,0000,0000,,are getting filled in quite rapidly,
Dialogue: 0,0:14:04.28,0:14:06.82,Default,,0000,0000,0000,,and they start to get filled in\Nbeyond your horizon
Dialogue: 0,0:14:06.84,0:14:08.48,Default,,0000,0000,0000,,with people you've never heard of.
Dialogue: 0,0:14:09.48,0:14:15.98,Default,,0000,0000,0000,,And so, this swarm keeps growing\Nto tens of thousands of people,
Dialogue: 0,0:14:16.00,0:14:21.38,Default,,0000,0000,0000,,each taking on something small\Nwith very, very decentralized mandate
Dialogue: 0,0:14:21.40,0:14:22.92,Default,,0000,0000,0000,,to act on the organization.
Dialogue: 0,0:14:23.48,0:14:26.16,Default,,0000,0000,0000,,And this is when\Na swarm intelligence emerges.
Dialogue: 0,0:14:26.76,0:14:32.18,Default,,0000,0000,0000,,This is when you have this beehive logic\Nwhere everybody knows what's to be done.
Dialogue: 0,0:14:32.20,0:14:35.04,Default,,0000,0000,0000,,Everybody is taking\Ntheir own small steps towards it.
Dialogue: 0,0:14:35.80,0:14:41.34,Default,,0000,0000,0000,,So the swarm starts to act\Nas a coherent organism.
Dialogue: 0,0:14:41.36,0:14:43.32,Default,,0000,0000,0000,,And it's amazing to watch.
Dialogue: 0,0:14:44.00,0:14:48.18,Default,,0000,0000,0000,,This is when you're awarded\Nby the cost-efficiency advantage
Dialogue: 0,0:14:48.20,0:14:50.40,Default,,0000,0000,0000,,over your competitors
Dialogue: 0,0:14:51.40,0:14:54.04,Default,,0000,0000,0000,,by two orders of magnitude.
Dialogue: 0,0:14:55.00,0:14:56.60,Default,,0000,0000,0000,,Two orders of magnitude.
Dialogue: 0,0:14:57.36,0:14:59.04,Default,,0000,0000,0000,,This is not just a silver bullet.
Dialogue: 0,0:15:00.68,0:15:03.88,Default,,0000,0000,0000,,So we've been talking a lot\Nabout the big picture today.
Dialogue: 0,0:15:04.72,0:15:07.14,Default,,0000,0000,0000,,You can use these swarm methods\Nfor a lot of stuff.
Dialogue: 0,0:15:07.16,0:15:09.02,Default,,0000,0000,0000,,Do you want to change the world?
Dialogue: 0,0:15:09.04,0:15:11.54,Default,,0000,0000,0000,,Do you want to bring clean water\Nto a billion people?
Dialogue: 0,0:15:11.56,0:15:13.26,Default,,0000,0000,0000,,Teach three billion people to read?
Dialogue: 0,0:15:13.28,0:15:14.86,Default,,0000,0000,0000,,Maybe you're into social change;
Dialogue: 0,0:15:14.88,0:15:17.50,Default,,0000,0000,0000,,you want to introduce\Nunconditional basic income.
Dialogue: 0,0:15:17.52,0:15:19.64,Default,,0000,0000,0000,,Or maybe you want\Nto take humanity to Mars.
Dialogue: 0,0:15:20.28,0:15:22.80,Default,,0000,0000,0000,,You can do this using these methods.
Dialogue: 0,0:15:23.36,0:15:24.78,Default,,0000,0000,0000,,You can do this.
Dialogue: 0,0:15:24.80,0:15:26.02,Default,,0000,0000,0000,,It's about leadership.
Dialogue: 0,0:15:26.04,0:15:30.64,Default,,0000,0000,0000,,It's about deciding what you want to do\Nand telling it to the world.
Dialogue: 0,0:15:31.56,0:15:37.88,Default,,0000,0000,0000,,Because no matter whether you think\Nyou can or cannot change the world,
Dialogue: 0,0:15:38.68,0:15:41.96,Default,,0000,0000,0000,,no matter whether you think\Nyou can or cannot change the world,
Dialogue: 0,0:15:43.08,0:15:44.48,Default,,0000,0000,0000,,you are probably right.
Dialogue: 0,0:15:48.16,0:15:52.46,Default,,0000,0000,0000,,So one question I want everybody here\Nto ask themselves today
Dialogue: 0,0:15:52.48,0:15:57.92,Default,,0000,0000,0000,,is the observation that change doesn't\Njust happen, somebody makes it happen --
Dialogue: 0,0:15:59.56,0:16:01.00,Default,,0000,0000,0000,,do you want to be that person?
Dialogue: 0,0:16:02.80,0:16:04.23,Default,,0000,0000,0000,,Do you want to be that person?
Dialogue: 0,0:16:06.48,0:16:09.56,Default,,0000,0000,0000,,And then one last thing:
Dialogue: 0,0:16:12.44,0:16:16.02,Default,,0000,0000,0000,,There's one component more\Nthat's required to work swarmwise
Dialogue: 0,0:16:16.04,0:16:17.42,Default,,0000,0000,0000,,that I haven't mentioned yet.
Dialogue: 0,0:16:18.40,0:16:19.80,Default,,0000,0000,0000,,And that is fun.
Dialogue: 0,0:16:21.60,0:16:24.58,Default,,0000,0000,0000,,This goes beyond just enjoying your job,
Dialogue: 0,0:16:24.60,0:16:28.28,Default,,0000,0000,0000,,this goes beyond having\Na pinball machine in the office.
Dialogue: 0,0:16:29.52,0:16:35.66,Default,,0000,0000,0000,,Because this is actually required\Nto succeed in a swarmwise scenario.
Dialogue: 0,0:16:35.68,0:16:37.38,Default,,0000,0000,0000,,This is required to succeed
Dialogue: 0,0:16:37.40,0:16:42.04,Default,,0000,0000,0000,,to get that cost-efficiency advantage\Nof two orders of magnitude.
Dialogue: 0,0:16:42.64,0:16:45.32,Default,,0000,0000,0000,,For the reason that you need\Nto attract volunteers.
Dialogue: 0,0:16:46.72,0:16:49.92,Default,,0000,0000,0000,,And people, in this aspect,\Nare rather predictable.
Dialogue: 0,0:16:51.60,0:16:55.48,Default,,0000,0000,0000,,People will go to other people\Nwho are having fun.
Dialogue: 0,0:16:57.24,0:17:03.96,Default,,0000,0000,0000,,In contrast, they will walk an extra mile\Nto avoid people who are not having fun.
Dialogue: 0,0:17:06.40,0:17:12.30,Default,,0000,0000,0000,,So, having fun is more than just\Nhaving a pinball machine in the office.
Dialogue: 0,0:17:12.32,0:17:17.30,Default,,0000,0000,0000,,It's an absolute\Nand unavoidable requirement
Dialogue: 0,0:17:17.32,0:17:21.88,Default,,0000,0000,0000,,for organizational and operational success\Nwhen you're working swarmwise.
Dialogue: 0,0:17:22.92,0:17:25.12,Default,,0000,0000,0000,,So, in summary --
Dialogue: 0,0:17:27.04,0:17:30.42,Default,,0000,0000,0000,,a recipe for a swarm organization
Dialogue: 0,0:17:30.44,0:17:34.88,Default,,0000,0000,0000,,using these motivational methods\Nto a huge competitive advantage.
Dialogue: 0,0:17:37.56,0:17:43.12,Default,,0000,0000,0000,,Your goal: it needs to be tangible,\Ncredible, inclusive and epic.
Dialogue: 0,0:17:45.88,0:17:51.56,Default,,0000,0000,0000,,Your organization needs to be optimized\Nfor speed, trust and scalability.
Dialogue: 0,0:17:53.00,0:17:54.40,Default,,0000,0000,0000,,You need to enjoy yourselves.
Dialogue: 0,0:17:55.44,0:17:57.06,Default,,0000,0000,0000,,And that will reward you
Dialogue: 0,0:17:57.08,0:18:00.76,Default,,0000,0000,0000,,with two orders of magnitude\Nof cost-efficiency advantage.
Dialogue: 0,0:18:01.36,0:18:02.58,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:18:02.60,0:18:04.32,Default,,0000,0000,0000,,(Applause)