0:00:02.440,0:00:03.656
Thank y'all!

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This is going to be a motivational speech.

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Because --

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imagine my motivation standing[br]between this strong, healthy crowd ...

0:00:15.600,0:00:16.976
and lunch.

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(Laughter)

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So ...

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I'm @Falkvinge on Twitter.

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Feel free to quote me if I say something[br]memorable, stupid, funny, whatever.

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I love seeing my name on Twitter.

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So ...

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Hi! I'm Rick.

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I'm a politician.

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I'm sorry.

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How many in here have heard[br]of the Swedish Pirate Party before?

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Let's see a show of hands.

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OK, that's practically everybody.

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Probably due to the fact[br]that we are Sweden's neighbor.

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I frequently ask how many have heard[br]of any other political party

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and there's always[br]just scattered hands in the audience

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compared to this first question[br]which is one-half to two-thirds.

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This is actually the first time ever[br]that does not match.

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It was practically everybody.

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So, for those who haven't heard of us:

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well, the Pirate Party, we love the net.

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We love copying and sharing,[br]and we love civil liberties.

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For that, some people call us pirates.

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Probably in an attempt to make us[br]bow our heads and feel shame.

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That didn't work very well.

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We decided to stand tall about it instead.

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And so in 2006,[br]I founded a new political party.

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I led it for its first five years.

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And the European elections,[br]the last European elections,

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we became the largest party

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and the most coveted[br]youth demographic, sub-30.

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And what's interesting is we did that

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on less than one percent[br]of the competition's budget.

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We had a campaign budget[br]total of 50,000 euros.

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They had six million between them --[br]and we beat them.

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That gave us a cost efficiency advantage[br]of over two orders of magnitude.

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And I'm gonna share[br]the secret recipe of how we did that.

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We developed swarm methodologies.

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And they can be applied[br]to any business or social cause.

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Well, almost any --

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there's a small asterisk by the end,

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and I'll get to that in just a minute.

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But applying these --

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and we've done this dozens of times,[br]we know that this works.

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We've put two people[br]in the European Parliament,

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we have 45 people[br]in various German state parliaments,

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we're in the Icelandic parliament,[br]the Czech senate,

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many, many, many more, local councils --

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and, as said, we've spread[br]to 70 countries.

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And that's not bad[br]for a political movement

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that hasn't even been around for a decade.

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So today we're going[br]to talk a bit about --

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how people are motivated[br]to be part of change,

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to be part of something[br]bigger than themselves.

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And how you can channel this[br]into an organization

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that harnesses this great power of wanting[br]to make the world a better place.

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And in the end,[br]come out a little on the better.

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When I speak to businesspeople,[br]I frequently make them very upset

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when I contradict them

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and say that no, your employees[br]are not your most valuable asset.

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Your most valuable asset[br]is the thousands of people

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who want to work for you for free.

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And you don't let them.

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They get very upset about that.

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A swarm is a congregation[br]of tens of thousands of volunteers

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that have chosen of their own will[br]to converge on a common goal.

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There's this "Futurama" quote:

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"When push comes to shove,[br]you gotta do what you love --

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even if it's not a good idea."

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(Laughter)

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I mean, seriously,[br]what kind of idiot thinks

0:04:21.720,0:04:24.880
they can change the world[br]by starting a political party?

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(Laughter)

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This kind of idiot, apparently.

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But it works!

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What you need to do[br]is to put a stake in the ground.

0:04:35.320,0:04:37.456
You need to announce your goal.

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Just say, "I want to accomplish this."

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I'm going to do this.

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And it doesn't need to be very costly.

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My announcement was[br]just two lines in a chat channel.

0:04:53.680,0:04:57.416
"Hey, look, the Pirate Party[br]has its website up now after New Year's."

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And the address.

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That was all the advertising I ever did.

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The next time I had several hundred[br]activists wanting to work with us.

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When you provide such a focus point,

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a swarm intelligence emerges.

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When people can rally to a flag.

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And that's what gives you this two orders[br]of magnitude of cost efficiency.

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It's a huge advantage --

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you're running circles[br]around all the legacy organizations.

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And there are four goals[br]that need to be fulfilled in your goal

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in order for this to work.

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These four criteria[br]are that your goal must be:

0:05:38.800,0:05:43.800
tangible, credible, inclusive and epic.

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Let's take a look at them:[br]It needs to be tangible.

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A lot of people say,

0:05:49.440,0:05:52.176
"Well, you know, we should make[br]the world a better place,"

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or, "Yeah, we should all feel good now."

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Not going to work.

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You need a binary.

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Are we there yet, or are we not there yet?

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It needs to be credible.

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Somebody seeing the project plan[br]that you're posting needs to see

0:06:08.920,0:06:11.016
that, yes, this project plan will take us

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from where we are to where we want to be.

0:06:13.240,0:06:15.536
You need to break it down into subgoals

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that each by themselves[br]are seen as doable,

0:06:18.480,0:06:20.896
and when you add the subgoals together,

0:06:20.920,0:06:23.416
we've gone to where we want.

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It needs to be --

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and this is where it gets exciting[br]in terms of working swarmwise --

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it needs to be inclusive.

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Anybody who sees this project plan[br]needs to immediately say,

0:06:33.680,0:06:37.000
"I want to do this --[br]and there's my spot!"

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And they will be able[br]to jump right into the project

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and start working on it[br]without asking anybody's permission.

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And that is exactly what'll happen.

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And, last but not least,[br]it needs to be epic.

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It needs to energize people.[br]It needs to electrify people.

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Shoot for the moon!

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On second thought,[br]don't shoot for the moon,

0:07:04.960,0:07:07.536
we've already been there --[br]shoot for Mars!

0:07:07.560,0:07:09.240
(Laughter)

0:07:11.560,0:07:13.096
In contrast,

0:07:13.120,0:07:18.136
you will never be able[br]to get a volunteer swarm forming

0:07:18.160,0:07:22.840
around making the most[br]correct tax audit ever.

0:07:25.200,0:07:28.000
Doesn't electrify people. Go to Mars.

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A lot of people[br]kind of balk at the obstacles.

0:07:32.600,0:07:35.056
We're going to climb a huge mountain.

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So how do you motivate people to do that?

0:07:37.320,0:07:40.280
Well, it turns out[br]that obstacles are not the problem.

0:07:41.080,0:07:43.936
Not knowing the obstacles is the problem.

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If you know how high the mountain is,

0:07:45.800,0:07:48.336
you know exactly[br]what it takes to scale it.

0:07:48.360,0:07:52.000
We know exactly how far away Mars is[br]and what it takes to get there.

0:07:52.600,0:07:54.640
If you can plan it like a project,

0:07:55.600,0:07:57.736
you can plan what resources you need

0:07:57.760,0:08:00.616
and you can execute it,[br]exactly like a project.

0:08:00.640,0:08:02.176
Let's see: we're going to Mars,

0:08:02.200,0:08:05.336
we need two dozen[br]volunteer rocket scientists,

0:08:05.360,0:08:08.296
one dozen volunteer metallurgists,

0:08:08.320,0:08:12.856
some crazy dude who will mix[br]rocket fuel in his backyard

0:08:12.880,0:08:14.080
and so on.

0:08:14.920,0:08:18.856
When you can list the resources,[br]you know what you need to get there.

0:08:18.880,0:08:21.800
When you know what you need[br]to get there, you can go there.

0:08:24.400,0:08:29.840
And the next thing is to encourage[br]this development of a swarm intelligence,

0:08:30.680,0:08:32.960
which is where[br]the cost efficiency comes in.

0:08:34.120,0:08:40.440
There's a TED Talk on motivation[br]that debunks that we work for money,

0:08:41.799,0:08:47.616
and it presents science on how[br]we're really motivated by three things,

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in terms of larger creative tasks,

0:08:49.320,0:08:52.296
when we work for something[br]bigger than ourselves.

0:08:52.320,0:08:56.320
We work for autonomy, mastery and purpose.

0:08:58.120,0:09:00.136
We've covered purpose already.

0:09:00.160,0:09:05.240
As in, working for something bigger,[br]tangible, credible, inclusive and epic.

0:09:06.240,0:09:10.456
So, where that motivation talk ends,

0:09:10.480,0:09:13.896
what it doesn't answer is,

0:09:13.920,0:09:18.800
how do you build an organization[br]that harnesses this motivational power.

0:09:19.840,0:09:22.176
And this is where[br]working swarmwise comes in,

0:09:22.200,0:09:24.656
this is where swarm intelligence comes in.

0:09:24.680,0:09:27.640
Turns out that there are three factors[br]that you optimize for --

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and each of these are in complete opposite[br]to what you learn at a business school.

0:09:34.600,0:09:35.800
But it works.

0:09:36.200,0:09:37.816
We know it works.

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We have people in many, many[br]parliaments to prove it.

0:09:42.640,0:09:47.680
Those three factors are:[br]speed, trust and scalability.

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We optimize for speed[br]by cutting bottlenecks out of the loop,

0:09:53.680,0:09:55.536
cutting them out of the decision loop.

0:09:55.560,0:09:58.040
That means cutting yourself[br]out of the decision loop,

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which can be hard.

0:10:00.680,0:10:05.976
But you've got to communicate your vision[br]so passionately, so strongly,

0:10:06.000,0:10:09.376
that everybody knows what the goal is

0:10:09.400,0:10:12.176
and can find something, some step

0:10:12.200,0:10:15.840
that takes the movement[br]just a little closer to that goal.

0:10:16.560,0:10:20.160
And when tens of thousands of people[br]do that on a weekly basis,

0:10:21.440,0:10:23.200
you become an unstoppable force.

0:10:24.560,0:10:27.776
We had a three-person rule[br]in our organization,

0:10:27.800,0:10:31.176
saying that if three self-identified[br]volunteers in the movement

0:10:31.200,0:10:34.016
were in agreement that something[br]was good for the movement,

0:10:34.040,0:10:36.296
they had the green light[br]from the highest office

0:10:36.320,0:10:38.776
to go ahead and act[br]in the name of the organization,

0:10:38.800,0:10:40.200
including spending resources.

0:10:41.360,0:10:43.456
When you talk about[br]this kind of empowerment

0:10:43.480,0:10:45.336
to traditional businesspeople,

0:10:45.360,0:10:46.880
they think you belong in a zoo.

0:10:48.440,0:10:50.176
But you know what?

0:10:50.200,0:10:53.376
I led this organization for five years,

0:10:53.400,0:10:57.616
there were 50,000 registered members

0:10:57.640,0:10:59.920
and many, many more anonymous activists.

0:11:00.640,0:11:02.720
It was not abused once.

0:11:04.240,0:11:06.456
Everybody had the key[br]to the treasure chest.

0:11:06.480,0:11:09.576
It was not abused one single time.

0:11:09.600,0:11:12.496
Turns out when you give people[br]the keys to the castle,

0:11:12.520,0:11:16.000
and look them in the eye[br]and say, "I trust you,"

0:11:17.480,0:11:19.080
they step up to the plate.

0:11:20.280,0:11:22.320
And that's a beautiful thing[br]to see happen.

0:11:24.400,0:11:26.736
Obviously, not everything[br]went according to plan,

0:11:26.760,0:11:28.176
but that's a different thing.

0:11:28.200,0:11:30.616
We made mistakes.[br]We should expect mistakes.

0:11:30.640,0:11:34.296
If you're pioneering something,[br]that means you must, by definition,

0:11:34.320,0:11:36.176
venture into the unknown.

0:11:36.200,0:11:39.296
When you're trying the unknown,[br]some things won't go as planned.

0:11:39.320,0:11:42.216
That's part of the definition[br]of venturing into the unknown.

0:11:42.240,0:11:46.336
To find the great,[br]you must allow mistakes to happen.

0:11:46.360,0:11:50.216
So you must communicate[br]that we expect some things to go wrong

0:11:50.240,0:11:53.080
to create a risk-positive environment.

0:11:55.040,0:11:59.280
Therefore we optimize for iteration speed.

0:11:59.760,0:12:04.216
Meaning that we try, we fail,[br]we try again, we fail faster,

0:12:04.240,0:12:07.616
we fail better, we try again,[br]we fail better again.

0:12:07.640,0:12:11.976
Maybe after we've tried 15 times,[br]we've mastered some specific subject,

0:12:12.000,0:12:15.640
so you want to minimize the time[br]it takes to try those 15 times.

0:12:16.320,0:12:19.000
We optimize on trust.[br]We encourage diversity.

0:12:19.440,0:12:21.696
You need to communicate[br]your vision so strongly

0:12:21.720,0:12:26.616
so that everybody can translate it[br]into their own context

0:12:26.640,0:12:30.536
because language is an incredibly strong

0:12:30.560,0:12:34.360
inclusionary and exclusionary[br]social marker.

0:12:36.800,0:12:40.056
This one-brand-fits-all message --

0:12:40.080,0:12:41.296
forget it!

0:12:41.320,0:12:44.416
That's what they teach you[br]at business school -- it doesn't work.

0:12:44.440,0:12:48.616
Or at least, it doesn't give you[br]the cost-efficiency advantage

0:12:48.640,0:12:49.880
of working swarmwise.

0:12:52.920,0:12:55.816
This leads to a lot of different[br]approaches tried in parallel

0:12:55.840,0:12:57.456
in different social groups

0:12:57.480,0:13:01.480
who try out different methods[br]of working toward the goal.

0:13:02.080,0:13:03.936
Some of them will work

0:13:03.960,0:13:08.016
but in order to find the great ones,[br]you need this diversity.

0:13:08.040,0:13:11.496
And you need to communicate[br]that we need that diversity.

0:13:11.520,0:13:14.176
If somebody on this side[br]does not understand

0:13:14.200,0:13:15.640
what those guys are doing,

0:13:16.240,0:13:20.456
that's OK because we all trust each other[br]to work for the better of the movement.

0:13:20.480,0:13:23.936
And it's OK that I don't understand[br]their social context.

0:13:23.960,0:13:26.536
I'm not expected to --[br]I understand my social context.

0:13:26.560,0:13:28.240
I contribute with something I know.

0:13:29.720,0:13:31.456
Make people aware of this diversity.

0:13:31.480,0:13:34.160
Finally, scalability.[br]Get feet on the ground.

0:13:34.880,0:13:38.336
Again, in business school,[br]they teach you to use a lean organization.

0:13:38.360,0:13:39.560
Forget that.

0:13:40.320,0:13:42.536
Just scale up the organization[br]from the get-go.

0:13:42.560,0:13:45.456
Start with 10,000 empty boxes[br]and an org chart

0:13:45.480,0:13:48.656
covering down to every minor city.

0:13:48.680,0:13:51.856
When you have lots and lots[br]of small responsibilities

0:13:51.880,0:13:55.416
in such a scaffolding[br]that supports the swarm,

0:13:55.440,0:13:56.976
supports the activists,

0:13:57.000,0:14:01.016
you'll find that these boxes[br]in the org charts

0:14:01.040,0:14:04.256
are getting filled in quite rapidly,

0:14:04.280,0:14:06.816
and they start to get filled in[br]beyond your horizon

0:14:06.840,0:14:08.480
with people you've never heard of.

0:14:09.480,0:14:15.976
And so, this swarm keeps growing[br]to tens of thousands of people,

0:14:16.000,0:14:21.376
each taking on something small[br]with very, very decentralized mandate

0:14:21.400,0:14:22.920
to act on the organization.

0:14:23.480,0:14:26.160
And this is when[br]a swarm intelligence emerges.

0:14:26.760,0:14:32.176
This is when you have this beehive logic[br]where everybody knows what's to be done.

0:14:32.200,0:14:35.040
Everybody is taking[br]their own small steps towards it.

0:14:35.800,0:14:41.336
So the swarm starts to act[br]as a coherent organism.

0:14:41.360,0:14:43.320
And it's amazing to watch.

0:14:44.000,0:14:48.176
This is when you're awarded[br]by the cost-efficiency advantage

0:14:48.200,0:14:50.400
over your competitors

0:14:51.400,0:14:54.040
by two orders of magnitude.

0:14:55.000,0:14:56.600
Two orders of magnitude.

0:14:57.360,0:14:59.040
This is not just a silver bullet.

0:15:00.680,0:15:03.880
So we've been talking a lot[br]about the big picture today.

0:15:04.720,0:15:07.136
You can use these swarm methods[br]for a lot of stuff.

0:15:07.160,0:15:09.016
Do you want to change the world?

0:15:09.040,0:15:11.536
Do you want to bring clean water[br]to a billion people?

0:15:11.560,0:15:13.256
Teach three billion people to read?

0:15:13.280,0:15:14.856
Maybe you're into social change;

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you want to introduce[br]unconditional basic income.

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Or maybe you want[br]to take humanity to Mars.

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You can do this using these methods.

0:15:23.360,0:15:24.776
You can do this.

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It's about leadership.

0:15:26.040,0:15:30.640
It's about deciding what you want to do[br]and telling it to the world.

0:15:31.560,0:15:37.880
Because no matter whether you think[br]you can or cannot change the world,

0:15:38.680,0:15:41.960
no matter whether you think[br]you can or cannot change the world,

0:15:43.080,0:15:44.480
you are probably right.

0:15:48.160,0:15:52.456
So one question I want everybody here[br]to ask themselves today

0:15:52.480,0:15:57.920
is the observation that change doesn't[br]just happen, somebody makes it happen --

0:15:59.560,0:16:01.000
do you want to be that person?

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Do you want to be that person?

0:16:06.480,0:16:09.560
And then one last thing:

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There's one component more[br]that's required to work swarmwise

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that I haven't mentioned yet.

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And that is fun.

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This goes beyond just enjoying your job,

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this goes beyond having[br]a pinball machine in the office.

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Because this is actually required[br]to succeed in a swarmwise scenario.

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This is required to succeed

0:16:37.400,0:16:42.040
to get that cost-efficiency advantage[br]of two orders of magnitude.

0:16:42.640,0:16:45.320
For the reason that you need[br]to attract volunteers.

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And people, in this aspect,[br]are rather predictable.

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People will go to other people[br]who are having fun.

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In contrast, they will walk an extra mile[br]to avoid people who are not having fun.

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So, having fun is more than just[br]having a pinball machine in the office.

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It's an absolute[br]and unavoidable requirement

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for organizational and operational success[br]when you're working swarmwise.

0:17:22.920,0:17:25.119
So, in summary --

0:17:27.040,0:17:30.416
a recipe for a swarm organization

0:17:30.440,0:17:34.880
using these motivational methods[br]to a huge competitive advantage.

0:17:37.560,0:17:43.120
Your goal: it needs to be tangible,[br]credible, inclusive and epic.

0:17:45.880,0:17:51.560
Your organization needs to be optimized[br]for speed, trust and scalability.

0:17:53.000,0:17:54.400
You need to enjoy yourselves.

0:17:55.440,0:17:57.056
And that will reward you

0:17:57.080,0:18:00.760
with two orders of magnitude[br]of cost-efficiency advantage.

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Thank you.

0:18:02.600,0:18:04.320
(Applause)