3 ways to (usefully) lose control of your brand
- Title:
- 3 ways to (usefully) lose control of your brand
- Speaker:
- Tim Leberecht
- Description:
-
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The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.
- Video Language:
- English
- Team:
closed TED
- Project:
- TEDTalks
- Duration:
- 06:30
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https://s3.amazonaws.com/ted.conferences/talk/transcript/2012G/None/TimLeberecht_2012G-transcript.mp4
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