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Yeah, my name is Justin Lawrence,
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I'm with LBE Global and
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we work to bridge the gap
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between a great product and having
users show up and pay for your product.
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[Toye] Welcome to
Innovater Tribe: Outside the Bubble.
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[Ahmad] A show about bridging the gap
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between the inspiration of the idea to
the creation of a product.
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[music]
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[Toye] Ahmad, what's going on, brother?
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[Ahmad] What's good, Toye!
How you feeling?
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[Toye] Aw man, I'm feeling really good.
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I'm actually pretty excited,
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I'm getting ready to head down to ATL
for my little sister's graduation.
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She's graduating with her master's
on Friday.
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[Ahmad] That's what's up man.
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Shout out to the little sis.
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It's always exciting to see, y'know
someone's family reaching their goals,
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new heights, scholarship,
all that good stuff,
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and plus I love ATL, you know.
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I enjoy Georgia peaches.
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[Toye] Georgia...peach...
OK-OK, I like Georgia peaches, too man!
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[Toye laughs]
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Thanks, I'm about to try some when
I get down there.
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[Ahmad] It's a great fruit!
It's the state fruit too, by the way.
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[Toye] OK, this isn't a fruit podcast,
though.
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[Ahmad] No, no, not it's not, so we should
change the subject.
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[Toye] Yeah, but I definitely do like
peaches, though.
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Anyways, what's going on with you, man?
Did you secure that property yet?
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[Ahmad] I thought you about to say,
did I secure it back, but I did.
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The property's still on the contract.
I have a contract that's coming out.
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Yeah, we're trying to close May 25.
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Man, I've been feeling like I've been
maturing exponentially.
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Just within the time span
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of getting this property
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But I'm excited; it's good stress to have.
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[Toye] Secure the real estate.
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[Ahmad] Secure the real estate, indeed.
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Let's sound the alarm.
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I like that, I like that. [laughs]
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[Toye] Secure the real estate.
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[Ahmad] But this isn't a
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real estate podcast, either!
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We're here to talk about one of my
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dear friends, and an awesome technologist.
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His name is Justin Lawrence.
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[Toye] Justin Lawrence of LBE global
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shared his story about working on
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product and companies, as well as
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helping us build our actual website,
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InnovatorTribe.com.
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I'm very excited to not only have him
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on the show, but to announce
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that InnovatorTribe.com is now live.
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[Ahmad] Yes, yes, shout out to Justin
and his team for doing some
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awesome work on getting
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InnovatorTribe.com up and running,
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and just the whole LBE global team.
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They're so awesome, man.
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Yeah, I'm happy he's able to
come on the show,
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and just share with our audience ways
to interact.
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'Cause he's a technical founder.
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And so, he shares some really good gems
for not-technical founders to attract
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people like himself to join your team,
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and be able to build some great products.
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And, uh, just a lot of gems in store.
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(Toye) Yeah, I mean, he literally walks
through steps you can take to secure
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that technical founder if you don't know
how to code,
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or you don't have enough money to
actually pay developers.
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So definitely look out for
that little tidbit.
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One of the things that stood out
to me as well was
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he actually talks about
once you actually have a product,
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you wanna make sure that you actually
have people that are gonna buy it.
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[Ahmad] Yeah.
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[Toye] Right, so, you're having a plan,
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once you actually launch your product.
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Do you know where your target audience
is? If you don't, you need to find them.
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He highlights that it really hits hard
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on the point of making sure you have
a launch plan,
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once you actually have your product
done.
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[Ahmad] Yeah, he keeps it straight,
no [inaudible], I like to say.
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He digs into his personal experiences
with hitting those type of hurdles
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when building LBE global and
previous products outset
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that he developed throughout
his career.
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So, a lot of gems within
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his personal story.
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We also dive into the differences between
a B to B, or "Business to Business"
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approach versus a B to C, also known as
"Business to Consumer" approach.
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The nuances and different strategies
that you have to consider
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as a technologist when positioning
your products in those different type
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of demographics.
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So many gems.
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So it's a lot. You need your pen
and paper.
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You may need to put this episode
on 0.5 to slow it down, and
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cosume, absorb all the info.
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You'll definitely get a lot out of it.
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[Toye] Yeah, so make sure you grab
your pen and pad and please, please, please
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don't forget to hit subscribe.
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And make sure you get the updates
when we actually push out new updates,
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and new podcast shows for you guys.
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Like I said, we just launched
InnovatorTribe.com.
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Make sure you go to the site,
check it out,
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give us feedback.
We created the site to really have
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a centralized place where you can
find our episodes, and find the
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show notes, and find all the
information around
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Innovator Tribe and outside the bubble.
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Yes, so subscribe and checkout the website
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Let's dive into the show.
Let's do it.
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[INTRO MUSIC PLAYING]
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I'm excited to actually start
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getting into this conversation
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because I'm already feeling that theres a
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treasure of gems in store for this show.
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Don't set the bar too high now
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I want to set the stage for our listeners
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who are listening today on the show
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We have with us today Justin Lawrence
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From Lawrence Burns Enterprises
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which is an awesome agency
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or awesome company thats really out there
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to build excellent world class products
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and he's actually the one thats-
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If you're listening to this episode today
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It's also the day where
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our website is published
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out there now
[] It's officially launched!
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Yes sir! Let me just tell you about
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like why Justin is so awesome
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Once I seen this guy first hand
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working with him on projects
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