[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yeah, my name is Justin Lawrence, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm with LBE Global and Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we work to bridge the gap Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,between a great product and having\Nusers show up and pay for your product. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Welcome to \NInnovater Tribe: Outside the Bubble. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] A show about bridging the gap Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,between the inspiration of the idea to\Nthe creation of a product. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[music] Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Ahmad, what's going on, brother? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] What's good, Toye!\NHow you feeling? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Aw man, I'm feeling really good. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm actually pretty excited, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm getting ready to head down to ATL\Nfor my little sister's graduation. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,She's graduating with her master's\Non Friday. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] That's what's up man. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Shout out to the little sis. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's always exciting to see, y'know\Nsomeone's family reaching their goals, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,new heights, scholarship,\Nall that good stuff, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and plus I love ATL, you know. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I enjoy Georgia peaches. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Georgia...peach... \NOK-OK, I like Georgia peaches, too man! Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye laughs] Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thanks, I'm about to try some when\NI get down there. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] It's a great fruit!\NIt's the state fruit too, by the way. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] OK, this isn't a fruit podcast,\Nthough. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] No, no, not it's not, so we should\Nchange the subject. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Yeah, but I definitely do like\Npeaches, though. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Anyways, what's going on with you, man?\NDid you secure that property yet? Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] I thought you about to say,\Ndid I secure it back, but I did. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The property's still on the contract.\NI have a contract that's coming out. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yeah, we're trying to close May 25. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Man, I've been feeling like I've been\Nmaturing exponentially. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Just within the time span Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of getting this property Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But I'm excited; it's good stress to have. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Secure the real estate. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] Secure the real estate, indeed. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Let's sound the alarm. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I like that, I like that. [laughs] Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Secure the real estate. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] But this isn't a Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,real estate podcast, either! Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We're here to talk about one of my Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,dear friends, and an awesome technologist. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,His name is Justin Lawrence. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Justin Lawrence of LBE global Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,shared his story about working on Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,product and companies, as well as Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,helping us build our actual website, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,InnovatorTribe.com. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm very excited to not only have him Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on the show, but to announce Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that InnovatorTribe.com is now live. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] Yes, yes, shout out to Justin\Nand his team for doing some Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,awesome work on getting Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,InnovatorTribe.com up and running, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and just the whole LBE global team. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,They're so awesome, man. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yeah, I'm happy he's able to\Ncome on the show, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and just share with our audience ways\Nto interact. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,'Cause he's a technical founder. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And so, he shares some really good gems\Nfor not-technical founders to attract Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,people like himself to join your team, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and be able to build some great products. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And, uh, just a lot of gems in store. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Toye) Yeah, I mean, he literally walks \Nthrough steps you can take to secure Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that technical founder if you don't know\Nhow to code, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or you don't have enough money to\Nactually pay developers. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So definitely look out for\Nthat little tidbit. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,One of the things that stood out\Nto me as well was Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,he actually talks about \Nonce you actually have a product, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,you wanna make sure that you actually\Nhave people that are gonna buy it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] Yeah. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Right, so, you're having a plan, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,once you actually launch your product. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Do you know where your target audience\Nis? If you don't, you need to find them. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,He highlights that it really hits hard Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on the point of making sure you have\Na launch plan, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,once you actually have your product\Ndone. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Ahmad] Yeah, he keeps it straight, \Nno [inaudible], I like to say. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,He digs into his personal experiences\Nwith hitting those type of hurdles Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when building LBE global and\Nprevious products outset Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that he developed throughout\Nhis career. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, a lot of gems within \N Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,his personal story. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We also dive into the differences between\Na B to B, or "Business to Business" Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,approach versus a B to C, also known as \N"Business to Consumer" approach. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The nuances and different strategies\Nthat you have to consider Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,as a technologist when positioning\Nyour products in those different type Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of demographics. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So many gems. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So it's a lot. You need your pen\Nand paper. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You may need to put this episode\Non 0.5 to slow it down, and Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,cosume, absorb all the info. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You'll definitely get a lot out of it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[Toye] Yeah, so make sure you grab\Nyour pen and pad and please, please, please Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,don't forget to hit subscribe. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And make sure you get the updates\Nwhen we actually push out new updates, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and new podcast shows for you guys. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Like I said, we just launched\NInnovatorTribe.com. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Make sure you go to the site, \Ncheck it out, Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,give us feedback. \NWe created the site to really have Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a centralized place where you can\Nfind our episodes, and find the Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,show notes, and find all the\Ninformation around Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Innovator Tribe and outside the bubble. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yes, so subscribe and checkout the website Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Let's dive into the show.\NLet's do it. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,[INTRO MUSIC PLAYING] Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I'm excited to actually start Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,getting into this conversation Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because I'm already feeling that theres a Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,treasure of gems in store for this show. Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Don't set the bar too high now Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I want to set the stage for our listeners Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,who are listening today on the show Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We have with us today Justin Lawrence Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,From Lawrence Burns Enterprises Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,which is an awesome agency Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or awesome company thats really out there Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to build excellent world class products Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and he's actually the one thats- Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,If you're listening to this episode today Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's also the day where Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,our website is published Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,out there now\N[] It's officially launched! Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Yes sir! Let me just tell you about Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,like why Justin is so awesome Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Once I seen this guy first hand Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,working with him on projects