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Yeah, my name is Justin Lawrence,

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I'm with LBE Global and

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we work to bridge the gap

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between a great product and having
users show up and pay for your product.

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[Toye] Welcome to 
Innovater Tribe: Outside the Bubble.

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[Ahmad] A show about bridging the gap

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between the inspiration of the idea to
the creation of a product.

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[music]

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[Toye] Ahmad, what's going on, brother?

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[Ahmad] What's good, Toye!
How you feeling?

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[Toye] Aw man, I'm feeling really good.

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I'm actually pretty excited,

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I'm getting ready to head down to ATL
for my little sister's graduation.

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She's graduating with her master's
on Friday.

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[Ahmad] That's what's up man.

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Shout out to the little sis.

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It's always exciting to see, y'know
someone's family reaching their goals,

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new heights, scholarship,
all that good stuff,

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and plus I love ATL, you know.

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I enjoy Georgia peaches.

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[Toye] Georgia...peach... 
OK-OK, I like Georgia peaches, too man!

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[Toye laughs]

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Thanks, I'm about to try some when
I get down there.

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[Ahmad] It's a great fruit!
It's the state fruit too, by the way.

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[Toye] OK, this isn't a fruit podcast,
though.

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[Ahmad] No, no, not it's not, so we should
change the subject.

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[Toye] Yeah, but I definitely do like
peaches, though.

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Anyways, what's going on with you, man?
Did you secure that property yet?

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[Ahmad] I thought you about to say,
did I secure it back, but I did.

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The property's still on the contract.
I have a contract that's coming out.

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Yeah, we're trying to close May 25.

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Man, I've been feeling like I've been
maturing exponentially.

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Just within the time span

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of getting this property

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But I'm excited; it's good stress to have.

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[Toye] Secure the real estate.

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[Ahmad] Secure the real estate, indeed.

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Let's sound the alarm.

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I like that, I like that. [laughs]

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[Toye] Secure the real estate.

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[Ahmad] But this isn't a

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real estate podcast, either!

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We're here to talk about one of my

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dear friends, and an awesome technologist.

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His name is Justin Lawrence.

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[Toye] Justin Lawrence of LBE global

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shared his story about working on

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product and companies, as well as

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helping us build our actual website,

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InnovatorTribe.com.

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I'm very excited to not only have him

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on the show, but to announce

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that InnovatorTribe.com is now live.

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[Ahmad] Yes, yes, shout out to Justin
and his team for doing some

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awesome work on getting

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InnovatorTribe.com up and running,

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and just the whole LBE global team.

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They're so awesome, man.

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Yeah, I'm happy he's able to
come on the show,

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and just share with our audience ways
to interact.

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'Cause he's a technical founder.

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And so, he shares some really good gems
for not-technical founders to attract

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people like himself to join your team,

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and be able to build some great products.

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And, uh, just a lot of gems in store.

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(Toye) Yeah, I mean, he literally walks 
through steps you can take to secure

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that technical founder if you don't know
how to code,

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or you don't have enough money to
actually pay developers.

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So definitely look out for
that little tidbit.

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One of the things that stood out
to me as well was

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he actually talks about 
once you actually have a product,

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you wanna make sure that you actually
have people that are gonna buy it.

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[Ahmad] Yeah.

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[Toye] Right, so, you're having a plan,

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once you actually launch your product.

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Do you know where your target audience
is? If you don't, you need to find them.

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He highlights that it really hits hard

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on the point of making sure you have
a launch plan,

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once you actually have your product
done.

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[Ahmad] Yeah, he keeps it straight, 
no [inaudible], I like to say.

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He digs into his personal experiences
with hitting those type of hurdles

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when building LBE global and
previous products outset

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that he developed throughout
his career.

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So, a lot of gems within 


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his personal story.

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We also dive into the differences between
a B to B, or "Business to Business"

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approach versus a B to C, also known as 
"Business to Consumer" approach.

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The nuances and different strategies
that you have to consider

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as a technologist when positioning
your products in those different type

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of demographics.

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So many gems.

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So it's a lot. You need your pen
and paper.

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You may need to put this episode
on 0.5 to slow it down, and

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cosume, absorb all the info.

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You'll definitely get a lot out of it.

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[Toye] Yeah, so make sure you grab
your pen and pad and please, please, please

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don't forget to hit subscribe.

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And make sure you get the updates
when we actually push out new updates,

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and new podcast shows for you guys.

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Like I said, we just launched
InnovatorTribe.com.

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Make sure you go to the site, 
check it out,

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give us feedback. 
We created the site to really have

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a centralized place where you can
find our episodes, and find the

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show notes, and find all the
information around

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Innovator Tribe and outside the bubble.

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Yes, so subscribe and checkout the website

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Let's dive into the show.
Let's do it.

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[INTRO MUSIC PLAYING]

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I'm excited to actually start

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getting into this conversation

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because I'm already feeling that theres a

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treasure of gems in store for this show.

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Don't set the bar too high now

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I want to set the stage for our listeners

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who are listening today on the show

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We have with us today Justin Lawrence

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From Lawrence Burns Enterprises

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which is an awesome agency

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or awesome company thats really out there

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to build excellent world class products

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and he's actually the one thats-

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If you're listening to this episode today

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It's also the day where

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our website is published

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out there now
[] It's officially launched!

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Yes sir! Let me just tell you about

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like why Justin is so awesome

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Once I seen this guy first hand

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working with him on projects