Yeah, my name is Justin Lawrence,
I'm with LBE Global and
we work to bridge the gap
between a great product and having users show up and pay for your product.
[Toye] Welcome to Innovater Tribe: Outside the Bubble.
[Ahmad] A show about bridging the gap
between the inspiration of the idea to the creation of a product.
[music]
[Toye] Ahmad, what's going on, brother?
[Ahmad] What's good, Toye! How you feeling?
[Toye] Aw man, I'm feeling really good.
I'm actually pretty excited,
I'm getting ready to head down to ATL for my little sister's graduation.
She's graduating with her master's on Friday.
[Ahmad] That's what's up man.
Shout out to the little sis.
It's always exciting to see, y'know someone's family reaching their goals,
new heights, scholarship, all that good stuff,
and plus I love ATL, you know.
I enjoy Georgia peaches.
[Toye] Georgia...peach... OK-OK, I like Georgia peaches, too man!
[Toye laughs]
Thanks, I'm about to try some when I get down there.
[Ahmad] It's a great fruit! It's the state fruit too, by the way.
[Toye] OK, this isn't a fruit podcast, though.
[Ahmad] No, no, not it's not, so we should change the subject.
[Toye] Yeah, but I definitely do like peaches, though.
Anyways, what's going on with you, man? Did you secure that property yet?
[Ahmad] I thought you about to say, did I secure it back, but I did.
The property's still on the contract. I have a contract that's coming out.
Yeah, we're trying to close May 25.
Man, I've been feeling like I've been maturing exponentially.
Just within the time span
of getting this property
But I'm excited; it's good stress to have.
[Toye] Secure the real estate.
[Ahmad] Secure the real estate, indeed.
Let's sound the alarm.
I like that, I like that. [laughs]
[Toye] Secure the real estate.
[Ahmad] But this isn't a
real estate podcast, either!
We're here to talk about one of my
dear friends, and an awesome technologist.
His name is Justin Lawrence.
[Toye] Justin Lawrence of LBE global
shared his story about working on
product and companies, as well as
helping us build our actual website,
InnovatorTribe.com.
I'm very excited to not only have him
on the show, but to announce
that InnovatorTribe.com is now live.
[Ahmad] Yes, yes, shout out to Justin and his team for doing some
awesome work on getting
InnovatorTribe.com up and running,
and just the whole LBE global team.
They're so awesome, man.
Yeah, I'm happy he's able to come on the show,
and just share with our audience ways to interact.
'Cause he's a technical founder.
And so, he shares some really good gems for not-technical founders to attract
people like himself to join your team,
and be able to build some great products.
And, uh, just a lot of gems in store.
(Toye) Yeah, I mean, he literally walks through steps you can take to secure
that technical founder if you don't know how to code,
or you don't have enough money to actually pay developers.
So definitely look out for that little tidbit.
One of the things that stood out to me as well was
he actually talks about once you actually have a product,
you wanna make sure that you actually have people that are gonna buy it.
[Ahmad] Yeah.
[Toye] Right, so, you're having a plan,
once you actually launch your product.
Do you know where your target audience is? If you don't, you need to find them.
He highlights that it really hits hard
on the point of making sure you have a launch plan,
once you actually have your product done.
[Ahmad] Yeah, he keeps it straight, no [inaudible], I like to say.
He digs into his personal experiences with hitting those type of hurdles
when building LBE global and previous products outset
that he developed throughout his career.
So, a lot of gems within
his personal story.
We also dive into the differences between a B to B, or "Business to Business"
approach versus a B to C, also known as "Business to Consumer" approach.
The nuances and different strategies that you have to consider
as a technologist when positioning your products in those different type
of demographics.
So many gems.
So it's a lot. You need your pen and paper.
You may need to put this episode on 0.5 to slow it down, and
cosume, absorb all the info.
You'll definitely get a lot out of it.
[Toye] Yeah, so make sure you grab your pen and pad and please, please, please
don't forget to hit subscribe.
And make sure you get the updates when we actually push out new updates,
and new podcast shows for you guys.
Like I said, we just launched InnovatorTribe.com.
Make sure you go to the site, check it out,
give us feedback. We created the site to really have
a centralized place where you can find our episodes, and find the
show notes, and find all the information around
Innovator Tribe and outside the bubble.
Yes, so subscribe and checkout the website
Let's dive into the show. Let's do it.
[INTRO MUSIC PLAYING]
I'm excited to actually start
getting into this conversation
because I'm already feeling that theres a
treasure of gems in store for this show.
Don't set the bar too high now
I want to set the stage for our listeners
who are listening today on the show
We have with us today Justin Lawrence
From Lawrence Burns Enterprises
which is an awesome agency
or awesome company thats really out there
to build excellent world class products
and he's actually the one thats-
If you're listening to this episode today
It's also the day where
our website is published
out there now [] It's officially launched!
Yes sir! Let me just tell you about
like why Justin is so awesome
Once I seen this guy first hand
working with him on projects