Dr. Chandra Krintz discusses how we might use advances in technology that have transformed us into a society of consumers, to transform us into a society of food producers. In particular, she suggests using the same techniques that Amazon, Google, and Facebook use to target advertising, marketing, and sales of products to us (i.e. data aggregation, analysis, and prediction), to make farmers and ranchers more productive in order to feed the planet as our population grows.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx