Take a walk through your local grocer’s produce section and stop to appreciate the dizzying array of colors, shapes and smells. Plentiful, reasonably-priced fruits and vegetables are one of the unsung delights of the developed world. We will struggle to meet an increasing demand in a sustainable way unless we tackle the epidemic of food waste. Solving this problem for fresh produce may require our society to embrace a variety of unorthodox solutions.

Haven Baker is the son of a farmer, giving him unique insight into the inefficiencies of modern agriculture. he went on to study at Yale and Harvard, earning and MBA and doctorate before becoming an international fund manager to better learn the economies of the developing world. In his role at Simplot, he leads the team responsible for the world's first biotech crop with consumer traits, which has the potential to cut potato waste in the U.S. by 1.4 billion pounds annually.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx