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Introduction to Scormi, a web analytics tool for WordPress

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    My name is Dave Goodman.
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    I am half the team that made Scormi.
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    Which is an analytics plugin for
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    WordPress. If you want to follow our
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    adventures with this you can
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    do so with Twitter.
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    Scormi comes from - well, I wanted
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    a score. A snapshot of how the
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    website is doing. That is where
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    the name score me comes from.
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    You can download this as a slide
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    share deck
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    Download it at that address. I
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    will put that at the end so
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    you don't have to write it down
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    right now. This is part of it.
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    That is the plugin right there.
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    There is Scormi. What it does is
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    creates a snazzy data report
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    after pulling information from
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    google analytics and Moz accounts by
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    api. Here is the Moz information down
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    there. It is completely automatic.
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    The only thing you have to do once you
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    install it and set up
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    which is a three step process.
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    Click the scormi name underneath the
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    gear icon. It generates
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    the report. The other thing it does
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    is that, if you don't get into
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    WordPress every day
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    you can have the thing email
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    a report to you so you
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    get it on your phone or gmail
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    or whatever so you can
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    enjoy analytics with your coffee
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    like I do. So, as to the report
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    itself, up at the top
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    it's got kind of a summary of
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    what is going on. Right now we
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    have it set up to just
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    present your week. That can be
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    changed depending on the feedback
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    of the users. Maybe people want it on
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    a monthly basis. I don't know, we will have
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    to see how the work goes. Maybe we
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    can put a trend line behind that.
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    It gives you your top 3 countries.
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    Down below you can see where
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    visitors are coming from.
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    This is all pulled right from google analytics.
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    It matches what is in your google analytics.
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    Over there, desktop mobile and tablet.
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    Mobile is of course really important
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    these days. The reason it looks
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    the way it does is because I needed
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    a tool like this. As they say, when you
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    are making something scratch your own
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    itch. That is exactly what this is.
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    Down below I have the top ten
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    pages for this website.
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    We've got Moz down here. We've got
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    the Moz rank, domain authority and the
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    equity links down below.
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    [audience] So, what is Moz?
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    [speaker] Moz is. Remember page rank
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    from google? Moz kind of
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    crawls the web. They assess the importance
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    of your website and your link profile.
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    It started as an SEO company but it has
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    gotten into the analytical side of things.
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    They evaluate your website. It is important
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    for you to know what this is so you can judge
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    where you stand against other
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    websites that are in your space.
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    Now that google canned their page rank
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    and moved it into the sunset advertisers
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    seem to want to know what your Moz
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    details are in other for them to even
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    work with you. I didn't care about that I
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    just wanted to know how I was doing
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    and how many equity links I have. Links are
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    important. [audience] ...links that are on Moz.
Title:
Introduction to Scormi, a web analytics tool for WordPress
Description:

WordPress NYC Meetup at New Work City NYC on May 19 2015
http://www.meetup.com/WordPressNYC/events/222345560/

Scormi automatically gathers and reports your key website metrics in a user-friendly, shareable format. No dashboards, no complicated analytics programs to learn.
http://scormi.net/

SLIDES
http://bit.ly/wpnycscormi

PRESENTER:
Dave Goodwin is co-founder of Scormi, a Web analytics startup launching as a WordPress plugin. His background includes 10 years experience as an Internet marketer and 5 years experience as a network/systems engineer and technical project manager. As Scormi's product lead, Dave is responsible for its WordPress growth and evolution.
https://twitter.com/dgoodwn
More videos: http://wpnyc.org/video/
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Video Language:
English
Duration:
24:11

English subtitles

Incomplete

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