My name is Dave Goodman.
I am half the team that made Scormi.
Which is an analytics plugin for
WordPress. If you want to follow our
adventures with this you can
do so with Twitter.
Scormi comes from - well, I wanted
a score. A snapshot of how the
website is doing. That is where
the name score me comes from.
You can download this as a slide
share deck
Download it at that address. I
will put that at the end so
you don't have to write it down
right now. This is part of it.
That is the plugin right there.
There is Scormi. What it does is
creates a snazzy data report
after pulling information from
google analytics and Moz accounts by
api. Here is the Moz information down
there. It is completely automatic.
The only thing you have to do once you
install it and set up
which is a three step process.
Click the scormi name underneath the
gear icon. It generates
the report. The other thing it does
is that, if you don't get into
WordPress every day
you can have the thing email
a report to you so you
get it on your phone or gmail
or whatever so you can
enjoy analytics with your coffee
like I do. So, as to the report
itself, up at the top
it's got kind of a summary of
what is going on. Right now we
have it set up to just
present your week. That can be
changed depending on the feedback
of the users. Maybe people want it on
a monthly basis. I don't know, we will have
to see how the work goes. Maybe we
can put a trend line behind that.
It gives you your top 3 countries.
Down below you can see where
visitors are coming from.
This is all pulled right from google analytics.
It matches what is in your google analytics.
Over there, desktop mobile and tablet.
Mobile is of course really important
these days. The reason it looks
the way it does is because I needed
a tool like this. As they say, when you
are making something scratch your own
itch. That is exactly what this is.
Down below I have the top ten
pages for this website.
We've got Moz down here. We've got
the Moz rank, domain authority and the
equity links down below.
[audience] So, what is Moz?
[speaker] Moz is. Remember page rank
from google? Moz kind of
crawls the web. They assess the importance
of your website and your link profile.
It started as an SEO company but it has
gotten into the analytical side of things.
They evaluate your website. It is important
for you to know what this is so you can judge
where you stand against other
websites that are in your space.
Now that google canned their page rank
and moved it into the sunset advertisers
seem to want to know what your Moz
details are in other for them to even
work with you. I didn't care about that I
just wanted to know how I was doing
and how many equity links I have. Links are
important. [audience] ...links that are on Moz.