WEBVTT

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My name is Dave Goodman.

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I am half the team that made Scormi.

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Which is an analytics plugin for

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WordPress. If you want to follow our

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adventures with this you can

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do so with Twitter.

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Scormi comes from - well, I wanted

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a score. A snapshot of how the

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website is doing. That is where

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the name score me comes from.

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You can download this as a slide

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share deck

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Download it at that address. I

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will put that at the end so

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you don't have to write it down

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right now. This is part of it.

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That is the plugin right there.

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There is Scormi. What it does is

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creates a snazzy data report

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after pulling information from

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google analytics and Moz accounts by

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api. Here is the Moz information down

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there. It is completely automatic.

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The only thing you have to do once you

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install it and set up

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which is a three step process.

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Click the scormi name underneath the

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gear icon. It generates

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the report. The other thing it does

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is that, if you don't get into

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WordPress every day

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you can have the thing email

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a report to you so you

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get it on your phone or gmail

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or whatever so you can

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enjoy analytics with your coffee

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like I do. So, as to the report

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itself, up at the top

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it's got kind of a summary of

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what is going on. Right now we

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have it set up to just

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present your week. That can be

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changed depending on the feedback

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of the users. Maybe people want it on

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a monthly basis. I don't know, we will have

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to see how the work goes. Maybe we

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can put a trend line behind that.

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It gives you your top 3 countries.

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Down below you can see where

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visitors are coming from.

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This is all pulled right from google analytics.

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It matches what is in your google analytics.

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Over there, desktop mobile and tablet.

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Mobile is of course really important

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these days. The reason it looks

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the way it does is because I needed

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a tool like this. As they say, when you

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are making something scratch your own

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itch. That is exactly what this is.

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Down below I have the top ten

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pages for this website.

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We've got Moz down here. We've got

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the Moz rank, domain authority and the

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equity links down below.

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[audience] So, what is Moz?

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[speaker] Moz is. Remember page rank

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from google? Moz kind of

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crawls the web. They assess the importance

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of your website and your link profile.

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It started as an SEO company but it has

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gotten into the analytical side of things.

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They evaluate your website. It is important

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for you to know what this is so you can judge

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where you stand against other

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websites that are in your space.

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Now that google canned their page rank

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and moved it into the sunset advertisers

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seem to want to know what your Moz

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details are in other for them to even

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work with you. I didn't care about that I

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just wanted to know how I was doing

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and how many equity links I have. Links are

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important. [audience] ...links that are on Moz.