How Christmas lights helped guerrillas put down their guns

Title:: How Christmas lights helped guerrillas put down their guns
Speaker:: Jose Miguel Sokoloff
Description:: "In my lifetime, I have never lived one day of peace in my country," says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.

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Video Language:: English
Team:: closed TED
Project:: TEDTalks
Duration:: 14:22

	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	TED2 changed primary url from https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4 to https://s3.amazonaws.com/ted.conferences/talk/transcript/2014G/None/JoseMiguelSokoloff_2014G-transcript.mp4
	Nadine Hennig edited German subtitles for How Christmas lights helped guerrillas put down their guns