How Christmas lights helped guerrillas put down their guns
- Title:
- How Christmas lights helped guerrillas put down their guns
- Speaker:
- Jose Miguel Sokoloff
- Description:
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"In my lifetime, I have never lived one day of peace in my country," says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 14:22