Online social change: easy to organize, hard to win

So recently, we heard a lot about
how social media empowers protest,

and that's true,

but after more than a decade

of studying and participating
in multiple social movements,

I've come to realize

that the way technology
empowers social movements

can also paradoxically help weaken them.

This is not inevitable,
but overcoming it requires diving deep

into what makes success possible

over the long term.

And the lessons apply in multiple domains.

Now, take Turkey's Gezi Park protests,

July 2013,

which I went back to study in the field.

Twitter was key to its organizing.

It was everywhere in the park,

well, along with a lot of tear gas.

It wasn't all high tech.

But the people in Turkey had already
gotten used to the power of Twitter

because of an unfortunate incident

about a year before

when military jets had bombed and killed

34 Kurdish smugglers
near the border region,

and Turkish media completely
censored this news.

Editors sat in their newsrooms

and waited for the government
to tell them what to do.

One frustrated journalist
could not take this anymore.

He purchased his own plane ticket,
and went to the village

where this had occurred,

and he was confronted by this scene:

a line of coffins coming down a hill,

relatives wailing.

He later he told me
how overwhelmed he felt,

and didn't know what to do,

so he took out his phone,

like any one of us might,

and snapped that picture
and Tweeted it out.

And voila, that picture went viral

and broke the censorship
and forced mass media to cover it.

So when, a year later,
Turkey's Gezi protests happened,

it started as a protest
about a park being raised,

but became an anti-authoritarian protest.

It wasn't surprising
that media also censored it,

but it got a little ridiculous at times.

When things were so intense,

when CNN International
was broadcasting live from Istanbul,

CNN Turkey instead was broadcasting

a documentary on penguins.

Now, I love penguin documentaries,

but that wasn't the news of the day.

An angry viewer
put his two screens together

and snapped that picture,

and that one too went viral,

and since then, people call Turkish media

the penguin media.

But this time, people knew what to do.

They just took out their phones
and looked for actual news.

Better, they knew to go to the park

and take pictures and participate

and share it more on social media.

Digital connectivity, that was used
for everything from food to donations.

Everything was organized partially
with the help of these new technologies.

And using Internet to mobilize
and publicize protests

actually goes back a long way.

Remember the Zapatistas,
the peasant uprising

in the southern Chiapas region of Mexico

led by the masked, pipe-smoking,

charismatic Subcomandante Marcos?

That was probably the first movement

that got global attention
thanks to the Internet.

Or consider Seattle '99,

when a multinational grassroots effort

brought global attention

to what was then an obscure organization,

the World Trade Organization,

by also utilizing these digital technologies
to help them organize.

And more recently, movement after movement

has shaken country after country:

the Arab uprisings from Bahrain
to Tunisia to Egypt and more;

indignados in Spain, Italy, Greece:

the Gezi Park protests;

Taiwan; Euro Maidan in Ukraine; Hong Kong.

And think of more recent initiatives,
like the "Bring Back Our Girls" hashtags.

Nowadays, a network of tweets

can unleash a global awareness campaign.

A Facebook page can become the hub
of a massive mobilization.

Amazing.

But think of the moments I just mentioned.

The achievements they were able to have,

their outcomes,

are not really proportional
to the size and energy they inspired.

The hopes they rightfully raised
are not really matched

by what they were able to have
as a result in the end.

And this raises a question:

as digital technology makes things
easier for movements,

why haven't successful outcomes
become more likely as well?

In embracing digital platforms
for activism and politics,

are we overlooking some of the benefits

of doing things the hard way?

Now, I believe so.

I believe that the rule of thumb is

easier to mobilize does not always mean
easier to achieve gains.

Now, to be clear,

technology does empower in multiple ways.

It's very powerful.

In Turkey, I watched
four young college students

organize a countrywide citizen journalist
network called "140 Journals"

that became the central hub
for uncensored news in the country.

In Egypt, I saw another four young people

use digital connectivity to organize
the supplies and logistics

for 10 field hospitals,
very large operations,

during massive clashes near Tahrir Square

in 2011,

and I asked the founder of this effort,

called "Tahrir Supplies,"
how long it took him

to go from when he had the idea
to when he got started.

"Five minutes," he said. Five minutes.

And he had no training
or background in logistics.

Or think of the Occupy movement
which rocked the world in 2011.

It started with a single email

from a magazine, Adbusters,
to 90,000 subscribers in its list.

About two months after that first email,

there were in the United States

600 ongoing occupations and protests.

Less than one month,
less than one month

after the first physical
occupation in Zuccotti Park,

a global protest was held
in about 82 countries, 950 cities.

It was one of the largest global protests

ever organized.

Now, compare that to what
the Civil Rights Movement had to do

in 1955 Alabama to protest

the racially segregated bus system

which they wanted to boycott.

They'd been preparing for many years

and decided it was time
to swing into action

after Rosa Parks was arrested.

But how do you get the word out

-- You know, tomorrow
we're going to start to boycott --

when you don't have Facebook,

texting, Twitter, none of that?

So they had to mimeograph

52,000 leaflets

by sneaking into a university
duplicating room

and working all night, secretly.

They then used the 68
African-American organizations

that criss-crossed the city
to distribute those leaflets by hand.

And the logistical tasks were daunting,
because these were poor people.

They had to get to work, boycott or no,

so a massive carpool was organized,

again by meeting.

No texting, no Twitter, no Facebook.

They had to meet almost all the time

to keep this carpool going.

Today, it would be so much easier.

We could create a database,

available rides and what rides you need,

have the database coordinate,
and use texting.

We wouldn't have to need all that much.

But again, consider this:

the Civil Rights Movement
in the United States

navigated a minefield
of political dangers,

faced repression, and overcame,

won major policy concessions,

navigated and innovated through risks.

In contrast, three years
after Occupy sparked

that global conversation about inequality,

the policies that fuel it
are still in place.

Europe was also rocked
by anti-austerity protests,

but the continent
didn't shift its direction.

In embracing these technologies,

are we overlooking some of the benefits

of slow and sustained?

To understand this,

I went back to Turkey
about a year after the Gezi protests

and I interviewed a range of people,

from activists to politicians,

from both the ruling party
and the opposition party and movements.

I found that the Gezi protesters
were despairing.

They were frustrated,

and they had achieved much less
than what they had hoped for.

This echoed what I'd been hearing
around the world

from many of the protesters
that I'm in touch with,

and I've come to realize
that part of the problem

is that today's protests

have become a bit
like climbing Mt. Everest

with the help of 60 sherpas,

and the Internet is our sherpa.

What we're doing is taking the fast routes

and not replacing the benefits
of the slower work,

because you see,

the kind of work that went
into organizing all those daunting,

tedious logistical tasks

did not just take care of those tasks,

they also created the kind of organization

that could think together collectively

and make hard decisions together,

create consensus and innovate,
and maybe even more crucially,

keep going together through differences.

So when you see
this March on Washington in 1963,

when you look at that picture,

where this is the march
where Martin Luther King

gave his famous "I have a dream" speech,

1963,

you don't just see a march

and you don't just hear a powerful speech,

you also see the painstaking,
long-term work that can put on that march,

and if you're on power,

you realize you have to take
the capacity signaled by that march,

not just the march,

but the capacity signaled
by that march, seriously.

In contrast, when you look
at the Occupy's global marches

that were organized in two weeks,

you see a lot of discontent,

but you don't necessarily
see teeth that can bite

over the long term.

And crucially, the Civil Rights Movement

innovated tactically

from boycotts to lunch counter sit-ins

to pickets to marches to freedom rides.

Today's movements scale up very quickly
without the organizational base

that can see them through the challenges.

They feel a little like start-ups
that got very big

without knowing what to do next,

and they rarely manage to shift tactically

because they don't have
the depth of capacity

to weather such transitions.

Now, I want to be clear:

the magic is not in the mimeograph.

It's in that capacity to work together,

think together collectively,

which can only be built
over time with a lot of work.

To understand all this,

I interviewed a top official
from the ruling party in Turkey,

and I ask him, "How do you do it?"

They too use digital technology
extensively, so that's not it.

So what's the secret?

Well, he told me.

He said the keys is

he never took sugar with his tea.

I said, what does that
got to do with anything?

Well, he said, his party starts
getting ready for the next election

the day after the last one,

and he spends all day every day
meeting with voters in their homes,

in their wedding parties,
circumcision ceremonies,

and then he meets with his colleagues

to compare notes.

With that many meetings every day,

with tea offered at every one of them
which he could not refuse,

because that would be rude,

he could not take even one cube of sugar

per cup of tea,

because that would be many kilos of sugar,

and he couldn't calculate
exactly how many kilos,

and that point I realized
why he was speaking so fast.

He had met in the afternoon,
and he was already way over-caffeinated.

But his party won two major elections

within a year of the Gezi protests
with comfortable margins.

Now, to be sure, governments have
different resources to bring to the table.

It's not the same game.

But the differences are instructive,

and like all such stories, this is not
a story just of technology.

It's what technology allows us to do

converging with what we want to do.

Today's social movements
want to operate informally.

They do not want institutional leadership.

They want to stay out of politics,

because they fear
corruption and cooptation.

They have a point:

modern representative democracies

are being strangled in many countries
by powerful interests.

But operating this way
makes it hard for them

to sustain over the long term

and exert leverage over the system,

which leads to frustrated
protesters dropping out,

and even more corrupt politics.

And politics and democracy
without an effective challenge hobbles,

because the causes that have inspired
the modern recent movements

are crucial. Right?

Climate change is barreling towards us.

Inequality is stifling human growth
and potential and economies.

Authoritarianism is choking
many countries.

We need movements to be more effective.

Now some people have argued
that the problem is

today's movements are not formed of people

who take as many risks as before,

and that is not true.

From Gezi to Tahrir to elsewhere,

I've seen people put their lives
and livelihoods on the line.

It's also not true,
as Malcolm Gladwell claimed,

that today's protesters
form weaker virtual ties.

No, they come to these protests
just like before with their friends,

existing networks,

and sometimes they do
make friends for life.

I still see the friends that I made

in those Zapatista-convened
global protests more than a decade ago,

and the bonds between strangers
are not worthless.

When I got tear-gassed in Gezi,

people I didn't know helped me
and one another instead of running away.

In Tahrir, I saw people, protesters,

working really hard to keep
each other safe and protected.

And digital awareness-raising is great,

because changing minds
is the bedrock of changing politics.

But movements today

have to move beyond
participation at great scale very fast

and figure out how
to think together collectively,

develop strong policy proposals,

create consensus,

figure out the political steps
and relate them to leverage,

because all these good intentions
and bravery and sacrifice by itself

are not going to be enough.

And there are many efforts.

In New Zealand, a group of young people
are developing a platform called Lumio