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What new power looks like

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    So this is Ana Hazareh.
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    Ana Hazareh may well be the
    most cutting-edge
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    digital activist in the world today.
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    And you wouldn't know it by looking at him.
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    Hazareh is a 77-year-old Indian anti-corruption
    and social justice activist.
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    And in 2011, he was running a big campaign
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    to address everyday corruption in India,
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    a topic that Indian elites love to ignore.
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    So as part of this campaign,
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    he was using all of the traditional tactics
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    that a good Ghandian organizer would use.
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    So he was on a hunger strike,
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    and Hazareh realized through his hunger
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    that actually maybe this time,
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    in the 21st-century,
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    a hunger strike wouldn't be enough.
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    So he started playing around
    with mobile-activism.
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    So the first thing he did, he said to people,
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    "okay, why don't you send me
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    a text message if you support
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    my campaign against corruption?"
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    So he does this, he
    gives people a short code,
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    and about 80,000 people do it.
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    Okay, that's pretty respectable.
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    But then he decides,
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    "let me tweak my tactics a little bit."
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    He says, "why don't you leave
    me a missed call?"
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    Now, for those of you who have
    lived in the global south,
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    you'll know that missed calls
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    are a really critical part
    of global mobile culture.
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    I see people nodding.
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    People leave missed calls all the time:
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    If you're running late for a meeting
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    and you want to let them know
    that you're on the way,
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    you leave them a missed call.
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    If you're dating someone and
    you just want to say "I miss you"
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    you leave them a missed call.
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    So a note for a dating tip here,
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    in some cultures,
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    if you want to please your lover,
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    you call them and hang up.
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    So why do people leave missed calls?
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    Well, the reason of course is that
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    they're trying to avoid charges
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    associated with making calls
    and sending texts.
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    So when Hazareh asked people
    to leave him a missed call,
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    Let's have a little guess how
    many people actually do this?
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    35 million.
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    So this is one of the largest coordinated
    actions in human history.
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    It's remarkable.
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    And this reflects the extraordinary strength
    of the emerging Indian middle class,
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    And the power that their
    mobile phones bring.
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    But he used that,
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    Hazareh needed up with this massive
    v-file of mobile phone numbers,
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    and he used that to deploy
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    real people-power on the ground
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    to get hundreds of thousands of
    people on the streets in Dehli
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    to make a national point on
    everyday corruption in India.
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    It's a really striking story.
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    So this is me when I was 12-years-old,
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    I hope you see the resemblance,
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    and I was also an activist,
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    I've been an activist all my life.
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    I had this really funny childhood
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    where I [tropsed?] around the world
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    meeting world leaders and
    Noble Prize winners
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    talking about third-world debt,
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    as it was then called,
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    and demilitarization,
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    I was a very, very serious child.
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    And back then,
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    in the early 90s,
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    I had very cutting-edge
    tech-tool of my own:
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    the fax.
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    And the fax was the
    tool of my activism.
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    And at that time, it was the best way
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    to get a message to a lot of people
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    all at once.
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    I'll give you one example of a fax
    campaign that I ran.
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    It was the eve of the Gulf War
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    and I organized a global campaign
    to flood the hotel,
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    the Intercontinental in Geneva,
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    where James Vacar and [name]
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    were meeting on the eve of the war,
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    and I thought that if I could
    flood them with faxes,
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    we'll stop the war.
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    Well, unsurprisingly,
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    that campaign was wholly unsuccessful.
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    There are lots of reasons for that,
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    but there's no doubt that
    one sputtering fax machine
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    in Geneva was a little bit
    of a bandwidth constraint.
Title:
What new power looks like
Speaker:
Jeremy Heimans
Description:

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Video Language:
English
Team:
closed TED
Project:
TEDTalks
Duration:
15:08
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Madeleine Aronson edited English subtitles for What new power looks like
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