TEDxCMU -- Charlie Hoehn -- The New Way to Work
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0:22 - 0:25My entire life I've done what everyone
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0:25 - 0:28told me I should do.
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0:28 - 0:31From kindergarten to my senior year of college
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0:31 - 0:34I had a high GPA, I volunteered,
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0:34 - 0:36I played sports, I was in groups,
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0:36 - 0:38extracurricular activities, student council.
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0:38 - 0:40I did all that stuff.
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0:40 - 0:42I was checking off the boxes in order
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0:42 - 0:45to become a successful American.
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0:45 - 0:49And so by the time I graduated in 2008,
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0:49 - 0:53even though we were in the heart of a recession,
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0:53 - 0:56I fully anticipated that I would be able to land
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0:56 - 1:00a 40,000 dollar gig without very much effort.
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1:00 - 1:05And after 12 weeks of applying for jobs
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1:06 - 1:09to dozens of companies -- maybe even a hundred,
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1:09 - 1:12I had been turned down by every single one of them.
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1:12 - 1:14With the exception of two:
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1:14 - 1:17one was a staging company whose only
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1:17 - 1:20job requirements were “have a pulse”
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1:20 - 1:22and “be a chain-smoker”.
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1:22 - 1:26And the other company was a pyramid scheme.
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1:26 - 1:28So, thank you careerbuilder.com!
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1:28 - 1:30(Laughter)
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1:30 - 1:32And my friends were all going through the same thing.
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1:32 - 1:33It wasn't just me.
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1:33 - 1:36And I remember coming across a buddy of mine,
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1:36 - 1:39and they were so excited because
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1:39 - 1:40everyone had been saying,
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1:40 - 1:43“You gotta take what you can get in this market.”
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1:43 - 1:46And they had just landed a sales rep position
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1:46 - 1:48at Verizon wireless.
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1:48 - 1:49And they thought within a year maybe they could
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1:49 - 1:51make middle manager.
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1:51 - 1:53(Chuckles)
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1:53 - 1:54I was like,
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1:54 - 1:56“What? Did we really just spend the last 4 years --
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1:56 - 2:01no, the last 17 years -- pursuing this stuff
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2:01 - 2:04that other people told us to do,
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2:04 - 2:05following the rules?
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2:05 - 2:07And this is where it's gonna take us?
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2:07 - 2:09Verizon wireless, selling crappy cellphones?"
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2:09 - 2:11I hate Verizon!
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2:11 - 2:12(Laughter)
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2:12 - 2:13I didn't want that at all.
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2:13 - 2:16And that's what brought me here,
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2:16 - 2:18the bathroom floor, (Laughter)
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2:18 - 2:21where I laid on the ground for an hour one night,
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2:21 - 2:23just like pulling my hair out in frustration,
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2:23 - 2:24being like,
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2:24 - 2:28“That advice that I took for my whole life,
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2:28 - 2:30it was a lie! It was a scam.
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2:30 - 2:33It's leading me somewhere that I do not want to go.
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2:33 - 2:35It's taking me to a place that
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2:35 - 2:38is going to be unremarkable.
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2:38 - 2:41And so, I decided I'm going to forget
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2:41 - 2:43what everyone else is saying,
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2:43 - 2:45I'm going to make up my own rules.
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2:45 - 2:50And I asked myself,
“What is the worst that could happen?” -
2:50 - 2:53In my early 20s, I had nothing to lose.
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2:53 - 2:55Am I going to keep getting turned down by companies
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2:55 - 2:57I don't want to work for?
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2:57 - 3:00Am I going to keep not getting paid?
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3:00 - 3:01I have nothing to lose.
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3:01 - 3:03So, I'm just going to work on stuff that
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3:03 - 3:06is interesting to me, that I want to pursue.
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3:06 - 3:12And within 8 months of doing this new strategy,
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3:12 - 3:15I had turned a complete 180°:
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3:15 - 3:18I had done all the stuff that I really cared about,
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3:18 - 3:20and was really passionate about.
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3:20 - 3:22I had worked with all these best-selling authors,
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3:22 - 3:25I got to help market a Hollywood movie,
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3:25 - 3:27I had worked with successful entrepreneurs.
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3:27 - 3:29And the coolest part was I didn't have
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3:29 - 3:31to send out my résumé anymore.
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3:31 - 3:33Like, really good companies were coming to me
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3:33 - 3:36and offering me jobs, and I was turning them away.
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3:36 - 3:39And I was doing stuff that I really loved.
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3:39 - 3:42And it's not because I'm special,
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3:42 - 3:44it's not because I'm smarter --
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3:44 - 3:45believe me, Carnegie-Mellon, I'm not smarter.
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3:45 - 3:49And I am not unique.
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3:49 - 3:51I wasn't handed any of this stuff.
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3:51 - 3:54Anybody could have done what I did.
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3:54 - 3:57The only thing that separates me from everybody else
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3:57 - 4:01is that I adapted and took a different strategy.
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4:01 - 4:02And that's what I want to teach you guys,
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4:02 - 4:04I want to teach you how to become
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4:04 - 4:07recession-proof graduates.
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4:07 - 4:09What does it mean to be “recession-proof”?
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4:09 - 4:11First thing it means, is that the economy
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4:11 - 4:16does not dictate what kind of work you can have.
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4:16 - 4:17It doesn't matter whether we're in a boom,
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4:17 - 4:20a bust, depression, recession, whatever.
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4:20 - 4:23You can still work on stuff that you really care about
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4:23 - 4:25and stuff that makes you happy.
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4:25 - 4:27You're not going to do soul-sucking work
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4:27 - 4:29in your mid-20's. Please do not work at Verizon!
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4:29 - 4:31(Laughter)
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4:31 - 4:32You're going to work on projects that
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4:32 - 4:35you actually care about with people
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4:35 - 4:36who are smarter than you.
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4:36 - 4:39So you're going to continue to grow and learn.
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4:39 - 4:43And most of all, you're going to control the lifestyle
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4:43 - 4:46that you ultimately want.
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4:46 - 4:48Because what I see over and over
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4:48 - 4:49is people who get out of college
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4:49 - 4:52and the first halfway decent offer that they get
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4:52 - 4:54with a good paycheck, they take.
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4:54 - 4:55And they think to themselves,
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4:55 - 4:57“You know, I'll do this for 6 months, maybe a year,
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4:57 - 4:59and then I'm going to leave and go pursue
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4:59 - 5:01something I actually care about.”
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5:01 - 5:03And then, after a while they get a girlfriend,
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5:03 - 5:04and then they get an appartment,
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5:04 - 5:07and a car, and their girlfriend turns into a fiancée,
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5:07 - 5:10then turns into a wife and they have kids,
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5:10 - 5:11and then they get a house,
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5:11 - 5:13and then 10 years later they're in a spot they
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5:13 - 5:15didn't want to be in, but they're in an industry
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5:15 - 5:18that they didn't want to be in as well.
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5:18 - 5:21And we want to avoid that.
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5:22 - 5:24Don't expect anyone to understand
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5:24 - 5:26this stuff that I'm going to talk to you about today.
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5:26 - 5:27(Laughter)
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5:27 - 5:29It took my parents like a year and a half
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5:29 - 5:30before they were like,
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5:30 - 5:33“Okay, maybe he's on to something.”
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5:33 - 5:35Because the advice that I kept hearing --
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5:35 - 5:38they keep giving you the advice that they were given
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5:38 - 5:42because it's going to justify all of their past decisions.
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5:42 - 5:44The stuff that my friends were telling me were,
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5:44 - 5:46“Dude, you gotta keep shotgun-blasting
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5:46 - 5:48your résumé out to these websites.
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5:48 - 5:49We've got careerbuilder, monster.com,
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5:49 - 5:51that's where it's at!”
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5:51 - 5:51(Laughter)
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5:51 - 5:52No, it's not!
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5:52 - 5:54These sites are terrible!
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5:54 - 5:56These sites are like city bars.
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5:56 - 5:57They're where mediocrity thrives.
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5:57 - 5:59Because there's only going to be
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5:59 - 6:002 hot offers in the bar,
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6:00 - 6:01(Laughter)
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6:01 - 6:03and the rest are going to be widely mediocre.
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6:03 - 6:05(Applause)
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6:05 - 6:09You don't want to have anything to do with them.
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6:09 - 6:10And for some reason, douchebags
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6:10 - 6:13wearing their party shirts snatch up all the hotties.
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6:13 - 6:14I don't know why they thrive in this environment,
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6:14 - 6:15they do.
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6:15 - 6:18I don't have those answers.
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6:18 - 6:22But, I can offer you an alternative.
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6:23 - 6:27In terms of rapidly advancing your career
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6:27 - 6:31and working on stuff that you actually care about.
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6:31 - 6:33There is one way: it's my way
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6:33 - 6:35(Laughter)
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6:35 - 6:37that stands above the rest.
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6:37 - 6:39And that is free work.
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6:39 - 6:40And some of you might be sitting there thinking,
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6:40 - 6:42“Oh, I know what free work is,
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6:42 - 6:44it's an internship. That's not new, guy.
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6:44 - 6:46You're not even that good of a public speaker.”
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6:46 - 6:50Well, chill out, let me get through my speech -- jeez.
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6:50 - 6:53An internship is actually very different from free work.
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6:53 - 6:57In internship, you're applying for like it's a regular job.
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6:57 - 6:59You're sending in your résumé,
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6:59 - 7:00you're doing an interview,
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7:00 - 7:02and you're competing with other applicants.
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7:02 - 7:04And then, if you get that internship,
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7:04 - 7:07you're going to be given menial work from 9 to 5.
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7:07 - 7:08Because they don't trust you,
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7:08 - 7:10so they're not going to give you much responsibility.
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7:10 - 7:12Now, this is generally speaking, so --
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7:12 - 7:13settle down.
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7:13 - 7:16But you're going to be likely filling out
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7:16 - 7:18spreadsheets and retrieving coffee
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7:18 - 7:21and all this stuff that you don't want to do.
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7:21 - 7:24And at the end, there are no guarantees:
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7:24 - 7:26you might do this for 3 to 6 months,
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7:26 - 7:27and the door is going to close,
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7:27 - 7:28they'll tell you to hit the bricks.
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7:28 - 7:30Happened to me.
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7:30 - 7:32With free work, it's different.
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7:32 - 7:35You can work with anyone in the world,
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7:35 - 7:38and you can reach out to them virtually.
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7:38 - 7:40So you can work at any time,
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7:40 - 7:41you can work on your own hours
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7:41 - 7:43and there are no dead ends.
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7:43 - 7:44If you do this correctly,
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7:44 - 7:47if you work for a bunch of people,
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7:47 - 7:49then something will pan out
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7:49 - 7:51and more opportunities will open up for you
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7:51 - 7:53than you ever thought possible.
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7:53 - 7:56And, most importantly, you're only going
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7:56 - 7:57to work on stuff that you care about
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7:57 - 7:59and you're going to be able to figure out
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7:59 - 8:01what you're truly passionate about.
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8:01 - 8:03Because you can objectively say,
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8:03 - 8:05“I would do this even if I weren't being paid.”
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8:05 - 8:07Because you're not being paid.
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8:07 - 8:09(Laughter)
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8:09 - 8:11And this is the key distinguishing point
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8:11 - 8:14between internships and free work.
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8:14 - 8:16You're continually building a foundation
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8:16 - 8:19for your career.
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8:21 - 8:26So, the 6 steps to become a recession-proof graduate.
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8:26 - 8:28This is how it's done.
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8:28 - 8:31Step 0 – this should not be a step.
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8:31 - 8:33Stop acting entitled.
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8:33 - 8:35For some reason, as soon as we throw our graduation
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8:35 - 8:38caps into the air, we expect this 40, 50,
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8:38 - 8:4260 thousand dollar job to land into our laps.
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8:42 - 8:43But the fact is that
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8:43 - 8:45college degrees are not given to
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8:45 - 8:48unique snowflake children.
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8:48 - 8:48(Laughter)
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8:48 - 8:50Seriously, they aren't.
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8:50 - 8:51The people who get college degrees
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8:51 - 8:54are people who are good at taking tests
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8:54 - 8:55and people who can afford them,
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8:55 - 8:57generally speaking -- again.
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8:57 - 8:58This is the truth:
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8:58 - 9:00sadly, college degrees are commodities
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9:00 - 9:03at this point -- but not Carnegie Mellon.
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9:03 - 9:05(Laughter)
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9:05 - 9:09So, step 1: choose a few areas
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9:09 - 9:12that you'd like to work in.
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9:12 - 9:13A lot of us get out of college
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9:13 - 9:15and we feel completely pigeon-holed
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9:15 - 9:16by our major.
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9:16 - 9:17And it's like,
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9:17 - 9:18“Aw, man, I just spent 4 years studying
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9:18 - 9:21something that I'm not like that crazy about.
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9:21 - 9:24Ah, I have to get a career in this industry,
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9:24 - 9:26I have all these other interests,
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9:26 - 9:28I like music and art, and all this other stuff.”
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9:28 - 9:30Well, you can still do all that stuff.
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9:30 - 9:33So choose all the things that you're still interested in,
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9:33 - 9:35because you're in your early 20s,
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9:35 - 9:37and again you have nothing to lose.
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9:37 - 9:39So you can try all this stuff for free,
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9:39 - 9:41and figure out what you really care about.
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9:41 - 9:44You don't have to be pigeon-holed.
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9:44 - 9:47Step 2: get some skills.
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9:47 - 9:50It's so sad, because so many college students
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9:50 - 9:53leave their university and they have
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9:53 - 9:55no marketable skills.
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9:55 - 9:57If you've thought about writing
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9:57 - 9:59“proficient in Microsoft Office”
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9:59 - 10:01on your résumé,
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10:01 - 10:03or “I have excellent communication skills”
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10:03 - 10:05you have no skills!
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10:05 - 10:06(Laughter)
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10:06 - 10:08Seriously, you're competing with 35-year-olds
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10:08 - 10:10who are willing to take a cut in pay,
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10:10 - 10:12who have 10 more years of experience than you.
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10:12 - 10:15You're just not going to win.
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10:15 - 10:17So the way I think of getting skills in those
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10:17 - 10:19industries that you've picked,
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10:19 - 10:21you look at the skills that are both
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10:21 - 10:24in high demand and difficult to learn.
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10:24 - 10:26Those are going to be the ones that are a value
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10:26 - 10:29and will land you gigs.
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10:29 - 10:30Seriously, if you want to be making
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10:30 - 10:34100 thousand dollars right out the gate from college,
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10:34 - 10:37go learn how to put out oil fires in the Middle East.
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10:37 - 10:39Is it in high demand? Yeah.
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10:39 - 10:40Is it difficult to learn? Yeah.
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10:40 - 10:42Is it scary as shit? Absolutely.
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10:42 - 10:44(Laughter)
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10:44 - 10:48But more realistic, if you're an iPhone developer,
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10:48 - 10:50or an iPad developer, whatever,
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10:50 - 10:54the demand for that is so huge that even if
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10:54 - 10:56you're not that good at Cocoa [Objective-C],
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10:56 - 10:58which is a kinda difficult language to learn,
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10:58 - 11:01you can command five-figures a project for doing that
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11:01 - 11:03and you'll be able to market yourself
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11:03 - 11:04super easily.
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11:04 - 11:06So have skills that are in high demand
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11:06 - 11:09and are difficult enough to learn.
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11:09 - 11:11Step 3: build your online presence.
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11:11 - 11:13I'm not going to get into the process of this,
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11:13 - 11:14because we got into it earlier
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11:14 - 11:16and ultimately what it boils down to
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11:16 - 11:18is blog, blog, blog, dorky stuff, whatever.
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11:18 - 11:19(Laughter)
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11:19 - 11:24But the reality is that résumés are pretty antiquated.
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11:24 - 11:28The truth is, you're going to be googled.
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11:28 - 11:30That's more important than your résumé.
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11:30 - 11:34And if you googled my name in 2007,
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11:34 - 11:37in the top 5 results were the words
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11:37 - 11:39“drunk” and “abortion”.
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11:39 - 11:40(Laughter)
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11:40 - 11:41I swear to god!
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11:41 - 11:42That is like the worst possible result
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11:42 - 11:44you could ever have!
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11:44 - 11:45I can't make up anything worse than than
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11:45 - 11:47except murder.
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11:47 - 11:49It's terrible!
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11:49 - 11:51And, while I didn't want to have a slide
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11:51 - 11:53that said “Charlie Hoehn = Drunk Abortion”,
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11:53 - 11:55there is a backstory to that, so --
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11:55 - 11:57The first one, the “drunk” one,
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11:57 - 12:00was me submitting a video of my friend
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12:00 - 12:03to collegehumor.com of him drunkenly riding
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12:03 - 12:04a bicycle down a flight of stairs.
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12:04 - 12:05(Laughter)
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12:05 - 12:08Very funny, and I didn't think it would come
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12:08 - 12:10to bite me in the ass years later.
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12:10 - 12:14But collegehumor has great SEO, so it did.
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12:14 - 12:15And the “abortion” one,
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12:15 - 12:19was me making fun of abortion protesters
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12:19 - 12:20on my campus.
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12:20 - 12:23Not because I hate or love abortion,
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12:23 - 12:25I just think protesters are funny.
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12:25 - 12:27(Laughter)
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12:27 - 12:29Step 4: pay the bills and cut costs.
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12:29 - 12:31Because you're going to be doing free work,
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12:31 - 12:33obviously you're not going to be getting paid
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12:33 - 12:35for a little while so you've got to figure out
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12:35 - 12:37a way to pay the bills and cut your costs.
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12:37 - 12:39So, do something on the side --
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12:39 - 12:41doesn't really matter what it is --
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12:41 - 12:43but you've got to make a side income
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12:43 - 12:46to allow you to do stuff that you really care about
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12:46 - 12:48for a while, because eventually,
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12:48 - 12:51that stuff will transition into paid work.
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12:51 - 12:54If you do it well-enough.
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12:55 - 12:59Step 5: contact those targets and prove your worth.
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12:59 - 13:01So you remember, you picked the areas that
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13:01 - 13:04you want to work in, and now you pick your
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13:04 - 13:06contacts or your targets,
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13:06 - 13:09the people who are really high up,
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13:09 - 13:11because you're an unproven college gruaduate
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13:11 - 13:13with no experience and anything notable
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13:13 - 13:15for most of you -- sad to say.
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13:15 - 13:18And offering to do free work,
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13:18 - 13:20they're going to have super-low expectations.
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13:20 - 13:21And because you're doing free work,
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13:21 - 13:23you're removing these barriers
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13:23 - 13:26of, “Do I have to pay this guy?”
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13:26 - 13:28and because you're reaching out virtually
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13:28 - 13:29they don't have to pay attention to you
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13:29 - 13:32so they don't have to spend time monitoring you.
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13:32 - 13:33So you're removing these barriers
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13:33 - 13:35and you can reach people who are further
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13:35 - 13:38out of your reach than you think,
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13:38 - 13:41like if you approached them for paid work,
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13:41 - 13:42for a paid gig right away,
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13:42 - 13:44they would have said no.
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13:44 - 13:47So the way I always reach out to these people
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13:47 - 13:49who are seemingly unreachable --
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13:49 - 13:51but they're very, very approachable --
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13:51 - 13:53is, I send them an email.
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13:53 - 13:55I give them a courteous introduction
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13:55 - 13:56and delicately elude to the research
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13:56 - 13:58I've done on them.
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13:58 - 14:00I say I'm a fan of their work,
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14:00 - 14:03and then I offer three examples of free work
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14:03 - 14:05that are going to have a positive impact
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14:05 - 14:07on their business.
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14:07 - 14:10And I tie them back into skills of mine,
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14:10 - 14:13so, “I can edit video, I'm good at online marketing,
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14:13 - 14:15and I'm a good writer”.
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14:15 - 14:16So I'll be like,
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14:16 - 14:18“Oh, you can improve this, this, and this.
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14:18 - 14:20The way you are going to improve it
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14:20 - 14:22is by hiring me, I'll do it for free
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14:22 - 14:25and you don't have to worry about me,
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14:25 - 14:28if you don't like my work, you can scrap it.”
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14:28 - 14:30And then I'll just sign off with, you know,
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14:30 - 14:33“I'll do this stuff for 2 weeks,
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14:33 - 14:37and if you dig my work then let's talk about
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14:37 - 14:38doing something a little more formal,
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14:38 - 14:41and possibly a paid gig in the future.
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14:41 - 14:43Can you talk this week?”
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14:43 - 14:46Pretty easy, it works very well.
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14:46 - 14:50Finally, you transition to paid work.
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14:50 - 14:52And if you've done your job,
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14:52 - 14:55if you do a really good job doing the free work,
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14:55 - 14:58then they're going to have more to lose
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14:58 - 15:01by not paying you than you'll have to lose.
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15:01 - 15:03So they're going to want to keep you around,
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15:03 - 15:06and they'll eventually pay you.
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15:06 - 15:08It's the way it works.
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15:08 - 15:09But now, there's some bad news.
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15:09 - 15:12America is in a tough time,
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15:12 - 15:13and it's going to get tougher.
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15:13 - 15:15I mean, honestly, we have to pay for your sins
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15:15 - 15:17at some point, we can't keep this up.
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15:17 - 15:19I mean, let's get real.
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15:19 - 15:22And the economy is going to get worse,
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15:22 - 15:24and jobs are going to be cut,
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15:24 - 15:25jobs are going to be eliminated,
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15:25 - 15:26jobs are going to be outsourced.
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15:26 - 15:28It is a tough market for us.
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15:28 - 15:30But, there's good news.
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15:30 - 15:32And the good news is,
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15:32 - 15:35as long as there are problems that need to be solved,
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15:35 - 15:38there will always be work.
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15:38 - 15:42And I'm here today to ask you guys to try free work.
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15:42 - 15:44Because I want you to chase after the things
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15:44 - 15:47that interest you and make you happy.
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15:47 - 15:49You need to stop acting like you have
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15:49 - 15:52a set path in life. You don't.
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15:52 - 15:52No one does.
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15:52 - 15:54You shouldn't be trying to check off
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15:54 - 15:56the boxes of life in order to become
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15:56 - 15:58a successful American.
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15:58 - 16:00Those boxes are not real.
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16:00 - 16:02And they were created by other people.
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16:02 - 16:03Not you.
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16:03 - 16:05Now is the best time,
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16:05 - 16:06when you're in your early 20s,
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16:06 - 16:08when you have nothing to lose,
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16:08 - 16:11to pursue a path that you care about.
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16:11 - 16:14And to start building a reputation and a history
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16:14 - 16:16of work that matters to you
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16:16 - 16:18and that you're proud of.
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16:18 - 16:23So, when I ask you to try this “free work” concept,
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16:23 - 16:25I want you to ask yourself the same
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16:25 - 16:27question I asked myself on the bathroom floor
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16:27 - 16:303 years ago:
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16:30 - 16:33“What is the worst that could happen?”
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16:33 - 16:36Thank you.
(Applause)
- Title:
- TEDxCMU -- Charlie Hoehn -- The New Way to Work
- Description:
-
Charlie Hoehn is giving 20-year-olds guidelines on how to become a "recession-proof" graduate and get any job within a year of finishing college by starting with "free work" and building a foundation for the desired career.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 16:45
Ariana Bleau Lugo accepted English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ariana Bleau Lugo edited English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ivana Korom commented on English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ivana Korom approved English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ivana Korom edited English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ivana Korom edited English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ariana Bleau Lugo accepted English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work | ||
Ariana Bleau Lugo edited English subtitles for TEDxCMU -- Charlie Hoehn -- The New Way to Work |