Return to Video

Meet the new meat: Mark Post at TEDxHaarlem

  • 0:14 - 0:17
    So, power of small.
  • 0:17 - 0:19
    This could have also been
    deconstruction.
  • 0:19 - 0:21
    We have seen
    the universe deconstructed,
  • 0:21 - 0:23
    we have seen
    management deconstructed,
  • 0:23 - 0:27
    we have seen construction
    being deconstructed,
  • 0:27 - 0:29
    and ego being deconstructed,
  • 0:29 - 0:32
    and I'm going to deconstruct
    a cow for you.
  • 0:32 - 0:34
    Which might seem a little bit odd,
  • 0:34 - 0:36
    and why would you do such a thing,
  • 0:36 - 0:37
    and I will explain.
  • 0:37 - 0:41
    First of all,
    are there any vegetarians in here?
  • 0:42 - 0:45
    It's hard to see, about 4 or 5,
    which is pretty much
  • 0:45 - 0:50
    the average for the Netherlands,
    and for every industrial population.
  • 0:50 - 0:52
    You can doze off for a while...
  • 0:52 - 0:54
    I'm talking to
    the meat eaters right now.
  • 0:54 - 0:56
    After five minutes,
    you can wake up
  • 0:56 - 0:58
    because then it becomes
    really interesting,
  • 0:58 - 1:00
    but I'm first going to tell you
  • 1:00 - 1:03
    what the problems are
    with meat production.
  • 1:05 - 1:08
    So it all has to do
    with that these animals,
  • 1:08 - 1:10
    these pigs and cows
    were never really designed
  • 1:11 - 1:14
    and never had an evolution
    to serve as dinner for us,
  • 1:14 - 1:17
    so they are not necessarily efficient,
  • 1:17 - 1:19
    and in fact,
    they are very, very inefficient:
  • 1:19 - 1:24
    for every 15 grams
    of meat that we eat,
  • 1:24 - 1:28
    we have to feed those animals
    100 grams of vegetable proteins.
  • 1:28 - 1:32
    And so they have
    a bioconversion rate of 15 %.
  • 1:32 - 1:36
    Already as we speak,
    livestock is using 70%
  • 1:36 - 1:40
    of all our arable lands in the world.
  • 1:41 - 1:42
    And what's even worse,
  • 1:42 - 1:45
    the World Health Organization
    is predicting,
  • 1:45 - 1:51
    that in 2050, meat consumption
    will be double what it is right now
  • 1:51 - 1:57
    because of growing middle class
    in India, China, Brazil, Africa.
  • 1:58 - 2:01
    So you can do the math,
    that's not going to work,
  • 2:01 - 2:03
    and we need to come up
    with a solution.
  • 2:03 - 2:05
    That's not the only problem,
    so food security is serious,
  • 2:05 - 2:07
    but that's not the only problem.
  • 2:08 - 2:09
    By now, we also know
  • 2:09 - 2:12
    that these animals,
    being ruminants,
  • 2:12 - 2:19
    actually excrete a whole lot
    of methane and CO².
  • 2:19 - 2:21
    Now the ruminologists
    among you might say,
  • 2:21 - 2:24
    well, actually,
    they don't fart methane,
  • 2:24 - 2:26
    they belch methane, but, you know
  • 2:26 - 2:29
    either way it comes out,
    and it gets into our atmosphere
  • 2:29 - 2:32
    and it's a greenhouse gas,
    it's a very noxious greenhouse gas.
  • 2:32 - 2:34
    So, that's another issue:
  • 2:34 - 2:39
    20% of all the greenhouse gas
    emission comes from livestock.
  • 2:39 - 2:44
    So, a vegetarian with a Hummer
    is actually better for the environment
  • 2:44 - 2:48
    than a meat-eater with a bicycle. Right?
  • 2:48 - 2:49
    (Laughter)
  • 2:50 - 2:52
    And then there's of course
    animal welfare issues.
  • 2:52 - 2:55
    I won't dwell on it but we all know it
    and we sort of hide it
  • 2:55 - 2:58
    and we don't want to talk about it, so,
  • 2:58 - 3:00
    can we have a solution
    for that problem?
  • 3:00 - 3:03
    And in fact in 1932,
    Winston Churchill of all people
  • 3:05 - 3:08
    mentioned in his book
    "Thoughts and adventures" that
  • 3:08 - 3:11
    why would we actually
    grow an entire chicken
  • 3:11 - 3:13
    if we only eat the breast and the wing?
  • 3:13 - 3:15
    And he was befriended,
  • 3:15 - 3:17
    --he was of course a statesman,
    so what did he know about biology?--
  • 3:17 - 3:19
    but he had a friend, Alexis Carrel,
  • 3:19 - 3:21
    who was a Nobel prize
    winning physiologist
  • 3:21 - 3:26
    and he at the first time, at that time,
    could keep organs alive
  • 3:26 - 3:27
    outside of the body.
  • 3:28 - 3:31
    He couldn't make organs,
    he couldn't create them,
  • 3:31 - 3:33
    but he could keep them
    alive outside of the body,
  • 3:33 - 3:35
    and from then they went on dreaming,
  • 3:35 - 3:38
    what if we can also
    create these organs?
  • 3:38 - 3:41
    At that time it just
    wasn't possible but nowadays,
  • 3:41 - 3:45
    thanks to the advances
    in the medical field,
  • 3:45 - 3:49
    we have stem cell technology,
    we have tissue engineering,
  • 3:49 - 3:50
    and we are getting there.
  • 3:50 - 3:53
    So, let's see how that works.
  • 3:53 - 3:55
    Let's deconstruct this cow.
  • 3:55 - 3:57
    You take a biopsy from a cow,
  • 3:58 - 4:01
    that will give you
    a small piece of muscle,
  • 4:01 - 4:04
    and muscle of course
    is the main ingredient of meat.
  • 4:04 - 4:06
    Not the only one,
    I'll come back to that later,
  • 4:06 - 4:08
    but we have this piece of muscle,
  • 4:08 - 4:10
    and if you look at
    that piece of muscle
  • 4:10 - 4:11
    under the microscope,
    you'll see muscle
  • 4:11 - 4:15
    and you'll also see fat tissue,
    which gives some of the taste.
  • 4:15 - 4:22
    And if you then look
    even closer at this material,
  • 4:22 - 4:24
    you will see the skeletal muscle,
  • 4:24 - 4:27
    the muscle cells, and
    there are tiny cells in there
  • 4:27 - 4:28
    that are stem cells.
  • 4:28 - 4:31
    Muscle stem cells,
    that only can make muscle.
  • 4:31 - 4:34
    They're sitting there,
    waiting to repair the muscle
  • 4:34 - 4:35
    once it's injured.
  • 4:35 - 4:39
    Think about Robben at
    the European Soccer Championship
  • 4:39 - 4:41
    three or four years ago.
  • 4:42 - 4:46
    So they are sitting there,
    waiting to repair
  • 4:46 - 4:49
    and they have a couple
    of very nice characteristics.
  • 4:49 - 4:51
    Being stem cells, they can divide,
  • 4:51 - 4:54
    they can multiply
    to tremendous numbers.
  • 4:54 - 4:56
    Actually, from one stem cell,
  • 4:56 - 5:00
    we can make
    10,000 kilos of meat, theoretically.
  • 5:00 - 5:05
    So, that is one of
    the crazy features of these cells,
  • 5:05 - 5:07
    they can divide,
    they can multiply,
  • 5:07 - 5:10
    they can make
    an entire mass of muscle.
  • 5:11 - 5:14
    But these particular skeletal muscle cells
  • 5:14 - 5:18
    are even more, sort of special,
    because they merge.
  • 5:18 - 5:20
    They have to merge because
  • 5:20 - 5:24
    a muscle fibre is actually
    a large fibre with lots of nuclei.
  • 5:24 - 5:26
    It's a merger of a number of cells,
  • 5:26 - 5:28
    and they do that
    pretty much by themselves.
  • 5:28 - 5:31
    The only thing that we do
    is we starve them,
  • 5:31 - 5:32
    and once we starve them,
  • 5:32 - 5:37
    they stop proliferating and
    they start to merge into large fibers.
  • 5:37 - 5:39
    And then there is another cool thing,
  • 5:40 - 5:44
    that if you put them in a petri dish
  • 5:44 - 5:46
    and you provide anchor points.
  • 5:46 - 5:48
    -- and we use velcro for that,
  • 5:48 - 5:57
    klittenbands, I bought this morning
    at the Hema here in Haarlem.
  • 5:57 - 6:01
    And so we use actually
    the loop part of the velcro,
  • 6:01 - 6:04
    it works a little bit better
    than the hook part,
  • 6:04 - 6:07
    don't ask me why
    but it's just empirical.
  • 6:07 - 6:10
    And we actually use
    the same from the Heima.
  • 6:10 - 6:13
    And if you put that
    in your petri dish
  • 6:13 - 6:16
    and you provide
    anchor points for those cells,
  • 6:16 - 6:18
    they start to grab on it.
  • 6:18 - 6:21
    They are actually
    exercise junkies, if you like,
  • 6:21 - 6:23
    so we don't have to do anything
    they exercise themselves,
  • 6:23 - 6:25
    they grab onto these anchor points
  • 6:25 - 6:29
    and provide tension
    and they form a muscle,
  • 6:29 - 6:31
    I will show a picture
    a little bit later.
  • 6:31 - 6:34
    They form a muscle, provide tension,
    start to contract even,
  • 6:34 - 6:38
    and with that they will
    exercise themselves
  • 6:38 - 6:41
    and they will grow tissue,
    muscle fibers, small muscle fibers.
  • 6:41 - 6:46
    If you just take a large number
    of those muscle fibers,
  • 6:46 - 6:53
    20,000 to be exact, you can assemble
    a patty, a hamburger,
  • 6:53 - 6:56
    and that's exactly what we have done.
  • 6:56 - 6:58
    Of course you can also add fat to it.
  • 6:58 - 7:03
    Now this hamburger contains
    60 billion cells, so that's a lot.
  • 7:03 - 7:05
    You need to culture a lot of cells
  • 7:05 - 7:09
    and you need to somehow find
    a way to do that efficiently
  • 7:09 - 7:13
    because, remember, we have to be
    more efficient than a cow or a pig.
  • 7:14 - 7:18
    Currently we are using
    an inefficient system for it,
  • 7:18 - 7:21
    and eventually we are going
    to use a bioreactor,
  • 7:21 - 7:24
    a silver tank like this of 25,000 litre
  • 7:24 - 7:27
    that is a sizeable pool,
    an olympic pool I guess,
  • 7:27 - 7:30
    but with that you can feed
    40,000 people per year,
  • 7:30 - 7:33
    so that is already reasonable.
  • 7:33 - 7:35
    Of course, I already said,
  • 7:35 - 7:39
    it has to be efficient
    and it has to also be meat,
  • 7:39 - 7:41
    not some kind of substitute.
  • 7:41 - 7:44
    We have more than enough substitutes,
    from vegetable proteins.
  • 7:44 - 7:47
    It needs really to be meat.
  • 7:47 - 7:50
    And nothing less and nothing more.
  • 7:50 - 7:55
    So mimicry is very very important,
    now what do you want in meat?
  • 7:55 - 8:00
    You want of course taste,
    you want it to be red or pink or whatever
  • 8:00 - 8:02
    but not yellow or white,
  • 8:03 - 8:08
    and you want to have that
    particular mouthfeel of the meat.
  • 8:09 - 8:13
    So how do we do that?
    Well, currently this is where we are.
  • 8:13 - 8:18
    This hamburger on your left
    was assembled a couple of weeks ago
  • 8:18 - 8:21
    from 8,000 of those muscle strips
  • 8:21 - 8:25
    individually prepared
    in these culture dishes,
  • 8:25 - 8:26
    taken out, harvested,
  • 8:26 - 8:28
    making a patty out of it.
  • 8:28 - 8:31
    And you see it's pretty close,
    wouldn't you say?
  • 8:31 - 8:33
    Reasonably close.
  • 8:34 - 8:36
    On the other side
    you see the cooked one,
  • 8:36 - 8:42
    actually, one is a regular one
    from a cow, and the other is ours.
  • 8:42 - 8:46
    And most of the people we fooled
  • 8:46 - 8:51
    by letting them guess which one is
    which, they found it hard to tell.
  • 8:52 - 9:00
    We did cheat a little bit here,
    because we painted this hamburger
  • 9:00 - 9:02
    with beet juice from red beets
    which are actually purple
  • 9:02 - 9:05
    so we added
    a little bit of saffron to it
  • 9:05 - 9:08
    to make it a little bit
    more yellow and red.
  • 9:08 - 9:11
    So the fibers are not quite red yet,
    they are yellow to be honest,
  • 9:11 - 9:13
    because there is
    no blood in the system
  • 9:13 - 9:17
    and what's more, there is
    no myoglobin in the system
  • 9:17 - 9:18
    or not enough myoglobin.
  • 9:18 - 9:21
    Myoglobin is a protein
    in those skeletal muscle cells
  • 9:21 - 9:23
    that is very similar
    to hemoglobin in our blood.
  • 9:23 - 9:27
    It turns red if
    it's exposed to oxygen,
  • 9:27 - 9:29
    and muscle cells typically
    have a whole lot of it.
  • 9:29 - 9:33
    Now, there are a fair amount of clues
  • 9:33 - 9:39
    how you would induce
    that myoglobin in these tissues,
  • 9:39 - 9:41
    and a talented postdoc in the lab
  • 9:41 - 9:46
    started to work on actually
    starving the cells of oxygen.
  • 9:46 - 9:49
    So low oxygen, we have systems
    for that, very easy to do,
  • 9:49 - 9:53
    and then you see that myoglobin
    actually goes five fold up.
  • 9:53 - 9:55
    There was also a report that caffeine,
    which is kind of interesting,
  • 9:55 - 9:59
    caffeine would also
    induce that myoglobin,
  • 9:59 - 10:01
    so the only thing is
    you couldn't eat hamburgers at night
  • 10:01 - 10:03
    but, you know, that's a minor detail.
  • 10:03 - 10:06
    Fortunately for us,
    the caffeine really didn't work,
  • 10:06 - 10:10
    so we can revert to the lower oxygen,
  • 10:10 - 10:14
    and we can in that way
    stimulate the myoglobin
  • 10:14 - 10:17
    and turn our fibers into pink fibers.
  • 10:17 - 10:18
    We haven't done that yet
  • 10:18 - 10:20
    because we have only one
    of those incubators
  • 10:20 - 10:22
    with a low oxygen capacity
  • 10:22 - 10:24
    so all the others are
    just regular oxygen
  • 10:24 - 10:26
    but that's just a matter
    of how you organize it,
  • 10:26 - 10:28
    it can be done.
  • 10:30 - 10:31
    Of course we need to feed those cells.
  • 10:31 - 10:34
    -- now we get to efficiency --
  • 10:34 - 10:35
    We still need to feed them.
  • 10:35 - 10:37
    We need to feed them sugars,
    we need to feed them aminoacids,
  • 10:37 - 10:39
    we need to feed them lipids.
  • 10:39 - 10:43
    Which by the way also gives us
    opportunities to change,
  • 10:43 - 10:46
    use the biochemistry of the cell,
  • 10:46 - 10:49
    of that very smart cell,
    which we really don't do anything with
  • 10:49 - 10:53
    other than feeding it,
    and providing those anchor points.
  • 10:53 - 10:56
    We use the biochemistry of these cells
  • 10:56 - 10:59
    to produce more
    polyunsaturated fatty acids.
  • 10:59 - 11:02
    We know they can do it,
    because if grazing animals
  • 11:02 - 11:09
    have a higher polyunsaturated
    fatty acid fat
  • 11:09 - 11:12
    than animals being fed
    from a feed lock,
  • 11:12 - 11:14
    so we know they have
    the capacity to do it,
  • 11:14 - 11:16
    they just usually don't.
  • 11:16 - 11:18
    So we can use
    that biochemistry in the lab
  • 11:18 - 11:22
    because we have all those variables
    very tightly under control
  • 11:22 - 11:25
    to make it more efficient,
    to provide those proteins,
  • 11:25 - 11:27
    and aminoacids in the right way,
  • 11:27 - 11:34
    and to give fatty acids
    to make it into a healthier fat
  • 11:34 - 11:35
    and a healthier burger.
  • 11:38 - 11:40
    So this is the system,
  • 11:40 - 11:44
    it looks like a refrigerator
    but it's in fact the opposite
  • 11:44 - 11:47
    it's 37º C like our body,
    we call it an incubator.
  • 11:47 - 11:50
    And the cells grow
    in there for a while.
  • 11:50 - 11:54
    It takes about 7-8 weeks
    to grow a muscle fiber
  • 11:54 - 11:57
    and so also 7-8 weeks
    to grow a hamburger.
  • 11:57 - 12:00
    You could do it at home if you like.
  • 12:01 - 12:03
    Needs quite a bit of space still, but
  • 12:03 - 12:05
    eventually you can do it at home
  • 12:05 - 12:09
    in your kitchen if you have
    the right equipment,
  • 12:09 - 12:11
    it's very very easy to do.
  • 12:11 - 12:13
    And in fact those stem cells,
    which is kind of interesting,
  • 12:13 - 12:16
    that you could envision they survive
  • 12:16 - 12:19
    freezing drying, so you could envision
  • 12:19 - 12:21
    that over the internet,
    we would eventually sell
  • 12:21 - 12:24
    little, sort of, tea bags of stem cells
  • 12:24 - 12:29
    from tuna, from tiger,
    from cows, from pigs,
  • 12:29 - 12:32
    from whatever animal you can imagine!
  • 12:32 - 12:33
    And then you could in your own--
  • 12:33 - 12:35
    in the comfort of your own kitchen,
  • 12:35 - 12:37
    you could grow your own tissue.
  • 12:38 - 12:39
    You would have to know
  • 12:39 - 12:40
    8 weeks in advance
    what you want to eat,
  • 12:40 - 12:42
    because it takes a while.
  • 12:42 - 12:43
    (Laughter)
  • 12:43 - 12:45
    But it's a minor detail.
  • 12:45 - 12:48
    Anyway. So the process right now,
    what I'm trying to tell you,
  • 12:48 - 12:50
    the process right now
    is not really efficient.
  • 12:50 - 12:54
    But we have all the variables
    under control so that
  • 12:54 - 12:56
    we can eventually make it efficient.
  • 12:56 - 12:59
    And if we go from 2D to 3D culture,
  • 12:59 - 13:01
    we actually make
    a huge step in efficiency.
  • 13:01 - 13:03
    So, that's our next step.
  • 13:05 - 13:12
    And we also are dreaming of feeding
    those cells algae, salt-water algae.
  • 13:12 - 13:14
    I'm thinking that
    the first factory is going to be
  • 13:14 - 13:15
    at the mouth of the Mississippi,
  • 13:15 - 13:17
    which is an algae dead zone,
  • 13:17 - 13:19
    a huge, huge algae dead zone,
  • 13:19 - 13:21
    that we can harvest those algae there,
  • 13:21 - 13:24
    mesh them up and
    feed them to our cells,
  • 13:24 - 13:26
    because these cells
    are not very picky.
  • 13:26 - 13:28
    So, you could combine
    those technologies
  • 13:28 - 13:30
    to make it even more efficient and
  • 13:30 - 13:35
    you can also build in recycling
    mechanisms to improve the efficiency.
  • 13:37 - 13:39
    And then of course
    I've already told you that
  • 13:39 - 13:41
    these are exercise junkies.
  • 13:41 - 13:43
    They really perform labor in there,
  • 13:43 - 13:47
    but we want to get
    from a muscle like this
  • 13:47 - 13:51
    to what I call a "Schwarzenegger bull".
  • 13:53 - 13:55
    This is in fact a blanc bleu belge.
  • 13:55 - 13:57
    I don't know whether
    you recognize them,
  • 13:57 - 14:00
    this is a particular strain in Belgium,
  • 14:00 - 14:03
    and these animals
    actually have a mutation,
  • 14:03 - 14:08
    a natural mutation in a protein
    that limits muscle growth.
  • 14:08 - 14:11
    So, we don't want limitation
    of muscle growth in the petri dish,
  • 14:11 - 14:15
    so, we are also using the stem cells
    of these guys to see
  • 14:15 - 14:19
    whether we can improve
    protein concentration.
  • 14:19 - 14:21
    Now, this is the cool part.
  • 14:21 - 14:25
    Imagine those cells where
    we have taken them out of a biopsy.
  • 14:25 - 14:28
    They grow out of that muscle.
  • 14:28 - 14:32
    They have become from 1 to 10 ^14 cells,
    10,000 kilos of meat,
  • 14:32 - 14:35
    and then we put them in a gel
    in between two anchor points.
  • 14:35 - 14:39
    And you see that on your left here,
  • 14:39 - 14:41
    and it's a gel and
    here the anchors are not velcro
  • 14:41 - 14:44
    but are silk wires, it's all the same.
  • 14:44 - 14:47
    24 hours after this,
    if you take the same picture,
  • 14:47 - 14:49
    they have organized that gel,
  • 14:49 - 14:52
    and they have organized it
    into a muscle fiber
  • 14:52 - 14:53
    in between those anchor points.
  • 14:53 - 14:56
    Basically, already a muscle.
  • 14:56 - 14:58
    Then they need another
    three weeks of maturing
  • 14:58 - 15:01
    to build a full muscle.
  • 15:03 - 15:05
    Now, we can also electro-stimulate them,
    we can zap them.
  • 15:05 - 15:09
    then they will contract even more
    and they will produce fibers
  • 15:09 - 15:12
    that are indistinguishable
    from the real thing.
  • 15:13 - 15:15
    But of course,
    that takes a lot of energy.
  • 15:15 - 15:18
    And in fact our muscle in our body
    is not really electrically stimulated,
  • 15:18 - 15:21
    it's chemically stimulated,
    so we might eventually
  • 15:21 - 15:25
    take another mechanism
    and give the chemical stimulus
  • 15:25 - 15:28
    sort of in a repetitive manner
    to train those muscles even more.
  • 15:28 - 15:30
    And now you would say,
    the skeletal muscle
  • 15:30 - 15:34
    is not the only component of meat.
  • 15:34 - 15:37
    We want fat in there,
    we want really marbled steaks,
  • 15:37 - 15:40
    we want, you know, juicy stuff.
  • 15:40 - 15:44
    And maybe you want a T-bone steak even,
    if you are really into it.
  • 15:45 - 15:47
    So, can you make that as well?
  • 15:47 - 15:49
    And of course
    we can make that as well,
  • 15:49 - 15:51
    we can pretty much make everything.
  • 15:51 - 15:54
    Excuse me, I'm going too fast.
  • 15:54 - 15:56
    We can make those--
    we can use those stem cells also
  • 15:56 - 15:58
    to create fat tissue.
  • 15:58 - 16:01
    And in fact, we have already done that.
  • 16:01 - 16:05
    For the current prototype
    hamburger we haven't yet,
  • 16:05 - 16:08
    because it's really cumbersome
    to do them all at the same time,
  • 16:08 - 16:12
    but it can be done and
    we have shown that it can be done.
  • 16:12 - 16:17
    And currently we are using that
    with very varied methods
  • 16:17 - 16:20
    that are compatible with eating.
  • 16:20 - 16:23
    Now currently we are
    making these small fibers,
  • 16:23 - 16:26
    which is good for processed meats
    such as a hamburger,
  • 16:26 - 16:31
    and which is, by the way, about 50 %
    of all the meat consumption;
  • 16:31 - 16:34
    so, you know, even
    if we would stick to that,
  • 16:34 - 16:37
    we would already make
    a big step ahead,
  • 16:37 - 16:41
    but my ambition is actually
    to make a steak or a pork chop.
  • 16:41 - 16:46
    So what would you need to do,
    that's a limitation of tissue engineering
  • 16:46 - 16:50
    because the thicker the tissue gets,
    the inside cells
  • 16:50 - 16:53
    will be deprived
    of nutrients and of oxygen,
  • 16:53 - 16:55
    so they will start to die.
  • 16:55 - 16:57
    So, that's why we have blood vessels,
  • 16:58 - 17:00
    and I also make blood vessels,
  • 17:00 - 17:02
    I would like to make blood vessels,
    it's not particularly
  • 17:02 - 17:05
    necessary in these tissues
    because we don't have any blood,
  • 17:05 - 17:09
    but we still need a channel system,
    in a flow system
  • 17:09 - 17:12
    to get all the nutrients and oxygen
  • 17:12 - 17:14
    to all the nooks and
    crannies of that tissue.
  • 17:16 - 17:17
    And that can be done.
  • 17:17 - 17:20
    Friends of mine in California
    have a 3D printer
  • 17:20 - 17:23
    where you 3D print, basically,
    a steak, you print the cells
  • 17:23 - 17:26
    and you print the material,
    and you print those little tubes
  • 17:26 - 17:29
    in a hierarchical manner and
    you have an inflow and an outflow
  • 17:29 - 17:33
    and you can create,
    in principle, thicker tissues.
  • 17:33 - 17:36
    So eventually we can create steaks
    and pork chops if you,
  • 17:36 - 17:38
    again, are into it.
  • 17:39 - 17:42
    OK, so then there is another
    final challenge, minor one.
  • 17:42 - 17:45
    Will people ever eat this?
  • 17:45 - 17:47
    It's coming out of a factory,
    or out of a lab even,
  • 17:47 - 17:52
    it's sort of Frankenstein-ish,
    creepy, you know, whatever...
  • 17:52 - 17:57
    So will people eat this?
    And if you go with a microphone
  • 17:57 - 18:00
    through the streets of Haarlem
    and you, sort of randomly ask people,
  • 18:00 - 18:04
    they'll say, "No way,
    are you out of your mind?"
  • 18:04 - 18:09
    But if you rephrase the question:
    "So, 20 years from now,
  • 18:09 - 18:10
    you walk into a supermarket
  • 18:10 - 18:12
    and you see those two products,
    those two meats.
  • 18:12 - 18:14
    One is made in the lab,
    it has an LM (lean meat) on it,
  • 18:14 - 18:17
    and it's cheap and
    it's at the same price,
  • 18:17 - 18:21
    it's the same taste, and the same color
    and the same mouthfeel,
  • 18:21 - 18:24
    and you have these other products
    that now has an eco tax
  • 18:24 - 18:26
    is four times more expensive
    because it's scarce,
  • 18:26 - 18:28
    and it also has this nasty little label
  • 18:28 - 18:30
    that animals have suffered
    for that product,
  • 18:30 - 18:33
    what are you going to choose?"
  • 18:33 - 18:37
    I bet the choice is going to be,
    you know, favorable
  • 18:37 - 18:40
    in terms of
    this particular product.
  • 18:40 - 18:43
    Currently this hamburger
    costs 250,000 euros.
  • 18:43 - 18:48
    Hmm, and I'd like to stress that,
    and also to make the point
  • 18:48 - 18:51
    that it's not a real product yet,
    it's a proof of concept.
  • 18:51 - 18:54
    Showing to the world,
    guys, we can do this.
  • 18:54 - 18:57
    We can make this product
    in an efficient way.
  • 18:57 - 18:59
    We actually have done
    some calculations which
  • 18:59 - 19:03
    come down to
    a much more reasonable price.
  • 19:03 - 19:06
    But we can do this,
    and my ambition is
  • 19:06 - 19:09
    to gather a lot of people
    and a lot of money
  • 19:09 - 19:13
    to do all the research
    that's required to, sort of
  • 19:13 - 19:18
    take out all the small obstacles
    and get these onto your plates basically.
  • 19:19 - 19:21
    Thank you.
  • 19:21 - 19:26
    (Applause)
Title:
Meet the new meat: Mark Post at TEDxHaarlem
Description:

A hamburger of grown meat! Mark Post, a physiology professor at the university of Utrecht and Harvard, is working on tissue engineering, cultivating beef from skeletal muscle stem cells, creating an alternative for traditional meat production, by cows and other livestock themselves. He plans to present the world's first hamburger from cultured beef in the beginning of 2013.

more » « less
Video Language:
English
Team:
closed TED
Project:
TEDxTalks
Duration:
19:29
  • please apply the folling : 1 subtitle = 2 lines max, 1 line = 42 characters max

  • We transcribe to allow translation to be done in many languages, most being more extensive than English, please keep subtitles short. Tha maximum : 1 sub = 2 lines max, 1 line = 42 characters max, is anyway bound to lose your viewer after 5 minutes

    Plus, check all my correction for things you misheard or misinterpreted.

English subtitles

Revisions Compare revisions