This talk was given at a local TEDx event, produced independently of the TED Conferences. Do you have a great business idea? How do you go from having an idea to having a business? Jen Storey breaks the process down from how to asses the viability of your idea, to what are the first steps to take.

Jen is a writer, editor and her gun is for hire. Digital is her thing. She’s been in digital for more years than most readers of this biography have had birthdays. Really. Her Masters Thesis was on how this World Wide Web thingy was going to change corporate communications forever. That was in 1996.

Since then, she has worked across all areas of digital, innovation and startups. She has created startups within enterprises like ACP, McKinsey & Co and Suncorp. She was a founding team member of AOL in Australia. And, she sat on the VC side of the fence before entering the world of banking.

Seven years ago, after a moment of clarity, she left the corporate world and launched into creating her own niche in innovation execution and digital marketing.

Now, the CMO and Practice Lead at boutique consultancy edgelabs, she advises businesses, from enterprises to startups, on innovation execution and digital disruption.

She has been named in the top 50 influencers in the Australian start-up scene.

Jen is the current editor of Anthill, an online business publication without the boring bits created for entrepreneurs, business builders and innovators. She is also the Australia and New Zealand writer analyst for the global online classified researcher, AIM Group.

Plus, she’s an Advisory Board Member for Ice Cream Day, a non-profit organisation created by an 11 year old with a dream.

She’s an avid scuba diver and, thanks to her seven year old daughter, knows quite a lot about penguins.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)