What does this symbol actually mean? - Adrian Treharne
-
0:07 - 0:12Some of the world's most recognizable
symbols exist to sell products, -
0:12 - 0:14others to steer traffic
-
0:14 - 0:17or advance political causes.
-
0:17 - 0:21But there's one whose main purpose
is to help people. -
0:21 - 0:27You may know it as the wheelchair symbol,
or a sign for people with disabilities, -
0:27 - 0:30but its formal title as maintained
by the ISO -
0:30 - 0:34is the International Symbol of Access.
-
0:34 - 0:35But despite its familiarity,
-
0:35 - 0:39many people are unclear as to what
the symbol actually means, -
0:39 - 0:44which has a lot to do with the symbol
itself and the way it came about. -
0:44 - 0:49In 1968, the International Commission
on Technology and Accessibility -
0:49 - 0:51held a design contest.
-
0:51 - 0:52They were looking for a symbol
-
0:52 - 0:56that would be readily identifiable
from a reasonable distance, -
0:56 - 0:57self-descriptive,
-
0:57 - 0:58simple,
-
0:58 - 0:59practical,
-
0:59 - 1:02and couldn't be confused
with existing signage. -
1:02 - 1:04The winning design,
which didn't have a head, -
1:04 - 1:09was created by a Danish designer
named Susanne Koefed. -
1:09 - 1:12The addition of a head a year later
gave it a more human form, -
1:12 - 1:14and within ten years,
-
1:14 - 1:18it was endorsed by both the United Nations
and the ISO. -
1:18 - 1:22With minimal cost and minimal fuss,
a global icon was born. -
1:22 - 1:25There have been a few tweaks
over the decades. -
1:25 - 1:29The Graphic Artists Guild added more
rounded, human-like features, -
1:29 - 1:35and in 2012, the Accessible Icon Project
produced a more dynamic version. -
1:35 - 1:38But what does it really represent?
-
1:38 - 1:39What's its purpose?
-
1:39 - 1:44Put simply, it's a sign to identify where
there are accessible facilities. -
1:44 - 1:47The strength of such an internationally
recognized image -
1:47 - 1:49is that wherever you travel,
-
1:49 - 1:53you don't need to speak the language
or have in-depth cultural knowledge. -
1:53 - 1:57If you require an accessible toilet,
the sign shows the way. -
1:57 - 2:00But the confusion comes
from the term accessibility -
2:00 - 2:02and what that actually means.
-
2:02 - 2:05Many people assume that because
the symbol depicts a wheelchair, -
2:05 - 2:10that accessible facilities are meant
only for people who use wheelchairs, -
2:10 - 2:14or those, at the very least,
who have a visible physical condition. -
2:14 - 2:17But accessibility is a broad concept
-
2:17 - 2:19that applies to many,
many different conditions. -
2:19 - 2:21That includes people with autism,
-
2:21 - 2:23visual impairments,
-
2:23 - 2:24and autoimmune diseases,
-
2:24 - 2:27like lupus, which can cause
pain and fatigue, -
2:27 - 2:29along with many other conditions.
-
2:29 - 2:32In fact, the World Health
Organization estimates -
2:32 - 2:35that there are approximately
1 billion people -
2:35 - 2:38who experience some form of disability,
-
2:38 - 2:41which means that this group is very
likely to include yourself, -
2:41 - 2:42or a family member,
-
2:42 - 2:43a classmate,
-
2:43 - 2:44a friend,
-
2:44 - 2:46or a work colleague.
-
2:46 - 2:50And people who use wheelchairs only
make up about 65 million, -
2:50 - 2:53or 15% of the total.
-
2:53 - 2:56The vast majority
have non-visible disabilities. -
2:56 - 3:00Accessible parking spaces, facilities,
and entrances -
3:00 - 3:04are designed with
that entire group in mind. -
3:04 - 3:08So it's easy to see why in recent years
people have begun to raise questions -
3:08 - 3:12about whether the symbol is really
appropriate for what it's meant to do. -
3:12 - 3:14And it's not just about accuracy.
-
3:14 - 3:17It's common for people
to become indignant, -
3:17 - 3:18sometimes abusive,
-
3:18 - 3:23when they see people without visible
disabilities using accessible facilities. -
3:23 - 3:26The symbol is unfortunately creating
widespread issues -
3:26 - 3:30for the very people and families
it's meant to help. -
3:30 - 3:33The recent redesigns have attempted
with some success -
3:33 - 3:36to acknowledge concerns
over the current symbol. -
3:36 - 3:40But some think that a complete redesign
is in order. -
3:40 - 3:42It's a difficult task, though.
-
3:42 - 3:47How do you replace a symbol
that's familiar the world over? -
3:47 - 3:49And what do you replace it with?
- Title:
- What does this symbol actually mean? - Adrian Treharne
- Description:
-
View full lesson: http://ed.ted.com/lessons/what-does-this-symbol-actually-mean-adrian-treharne
Some of the world’s most recognizable symbols exist to sell products. Others, to steer traffic or advance political causes. But there’s one whose main purpose is to help people. You may know it as the wheelchair symbol, but its formal title is the International Symbol of Access. But what does the symbol actually mean? And what is its purpose? Adrian Treharne explains.
Lesson by Adrian Treharne, animation by Kozmonot Animation Studio.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TED-Ed
- Duration:
- 04:11
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