Return to Video

What does this symbol actually mean? - Adrian Treharne

  • 0:07 - 0:12
    Some of the world's most recognizable
    symbols exist to sell products,
  • 0:12 - 0:14
    others to steer traffic
  • 0:14 - 0:17
    or advance political causes.
  • 0:17 - 0:21
    But there's one whose main purpose
    is to help people.
  • 0:21 - 0:27
    You may know it as the wheelchair symbol,
    or a sign for people with disabilities,
  • 0:27 - 0:30
    but its formal title as maintained
    by the ISO
  • 0:30 - 0:34
    is the International Symbol of Access.
  • 0:34 - 0:35
    But despite its familiarity,
  • 0:35 - 0:39
    many people are unclear as to what
    the symbol actually means,
  • 0:39 - 0:44
    which has a lot to do with the symbol
    itself and the way it came about.
  • 0:44 - 0:49
    In 1968, the International Commission
    on Technology and Accessibility
  • 0:49 - 0:51
    held a design contest.
  • 0:51 - 0:52
    They were looking for a symbol
  • 0:52 - 0:56
    that would be readily identifiable
    from a reasonable distance,
  • 0:56 - 0:57
    self-descriptive,
  • 0:57 - 0:58
    simple,
  • 0:58 - 0:59
    practical,
  • 0:59 - 1:02
    and couldn't be confused
    with existing signage.
  • 1:02 - 1:04
    The winning design,
    which didn't have a head,
  • 1:04 - 1:09
    was created by a Danish designer
    named Susanne Koefed.
  • 1:09 - 1:12
    The addition of a head a year later
    gave it a more human form,
  • 1:12 - 1:14
    and within ten years,
  • 1:14 - 1:18
    it was endorsed by both the United Nations
    and the ISO.
  • 1:18 - 1:22
    With minimal cost and minimal fuss,
    a global icon was born.
  • 1:22 - 1:25
    There have been a few tweaks
    over the decades.
  • 1:25 - 1:29
    The Graphic Artists Guild added more
    rounded, human-like features,
  • 1:29 - 1:35
    and in 2012, the Accessible Icon Project
    produced a more dynamic version.
  • 1:35 - 1:38
    But what does it really represent?
  • 1:38 - 1:39
    What's its purpose?
  • 1:39 - 1:44
    Put simply, it's a sign to identify where
    there are accessible facilities.
  • 1:44 - 1:47
    The strength of such an internationally
    recognized image
  • 1:47 - 1:49
    is that wherever you travel,
  • 1:49 - 1:53
    you don't need to speak the language
    or have in-depth cultural knowledge.
  • 1:53 - 1:57
    If you require an accessible toilet,
    the sign shows the way.
  • 1:57 - 2:00
    But the confusion comes
    from the term accessibility
  • 2:00 - 2:02
    and what that actually means.
  • 2:02 - 2:05
    Many people assume that because
    the symbol depicts a wheelchair,
  • 2:05 - 2:10
    that accessible facilities are meant
    only for people who use wheelchairs,
  • 2:10 - 2:14
    or those, at the very least,
    who have a visible physical condition.
  • 2:14 - 2:17
    But accessibility is a broad concept
  • 2:17 - 2:19
    that applies to many,
    many different conditions.
  • 2:19 - 2:21
    That includes people with autism,
  • 2:21 - 2:23
    visual impairments,
  • 2:23 - 2:24
    and autoimmune diseases,
  • 2:24 - 2:27
    like lupus, which can cause
    pain and fatigue,
  • 2:27 - 2:29
    along with many other conditions.
  • 2:29 - 2:32
    In fact, the World Health
    Organization estimates
  • 2:32 - 2:35
    that there are approximately
    1 billion people
  • 2:35 - 2:38
    who experience some form of disability,
  • 2:38 - 2:41
    which means that this group is very
    likely to include yourself,
  • 2:41 - 2:42
    or a family member,
  • 2:42 - 2:43
    a classmate,
  • 2:43 - 2:44
    a friend,
  • 2:44 - 2:46
    or a work colleague.
  • 2:46 - 2:50
    And people who use wheelchairs only
    make up about 65 million,
  • 2:50 - 2:53
    or 15% of the total.
  • 2:53 - 2:56
    The vast majority
    have non-visible disabilities.
  • 2:56 - 3:00
    Accessible parking spaces, facilities,
    and entrances
  • 3:00 - 3:04
    are designed with
    that entire group in mind.
  • 3:04 - 3:08
    So it's easy to see why in recent years
    people have begun to raise questions
  • 3:08 - 3:12
    about whether the symbol is really
    appropriate for what it's meant to do.
  • 3:12 - 3:14
    And it's not just about accuracy.
  • 3:14 - 3:17
    It's common for people
    to become indignant,
  • 3:17 - 3:18
    sometimes abusive,
  • 3:18 - 3:23
    when they see people without visible
    disabilities using accessible facilities.
  • 3:23 - 3:26
    The symbol is unfortunately creating
    widespread issues
  • 3:26 - 3:30
    for the very people and families
    it's meant to help.
  • 3:30 - 3:33
    The recent redesigns have attempted
    with some success
  • 3:33 - 3:36
    to acknowledge concerns
    over the current symbol.
  • 3:36 - 3:40
    But some think that a complete redesign
    is in order.
  • 3:40 - 3:42
    It's a difficult task, though.
  • 3:42 - 3:47
    How do you replace a symbol
    that's familiar the world over?
  • 3:47 - 3:49
    And what do you replace it with?
Title:
What does this symbol actually mean? - Adrian Treharne
Description:

View full lesson: http://ed.ted.com/lessons/what-does-this-symbol-actually-mean-adrian-treharne

Some of the world’s most recognizable symbols exist to sell products. Others, to steer traffic or advance political causes. But there’s one whose main purpose is to help people. You may know it as the wheelchair symbol, but its formal title is the International Symbol of Access. But what does the symbol actually mean? And what is its purpose? Adrian Treharne explains.

Lesson by Adrian Treharne, animation by Kozmonot Animation Studio.

more » « less
Video Language:
English
Team:
closed TED
Project:
TED-Ed
Duration:
04:11

English subtitles

Revisions Compare revisions