How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck
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0:06 - 0:13In a Moment of Vision...
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0:13 - 0:15It's the 1930s, San Francisco.
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0:15 - 0:18Joseph B. Friedman
and his young daughter Judith -
0:18 - 0:21are sitting at the counter
in a soda parlor. -
0:21 - 0:23Judith has just ordered a milkshake.
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0:23 - 0:26Vanilla or strawberry, we may never know.
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0:26 - 0:31When the milkshake arrives,
Joseph watches as little Judith struggles. -
0:31 - 0:32Seated on the parlor stool,
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0:32 - 0:35she is unable to reach the mouth
of the striped paper straw -
0:35 - 0:37protruding from her shake.
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0:37 - 0:42Joseph, in a moment of vision,
modifies Judith's straw. -
0:42 - 0:44He inserts a screw into one end,
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0:44 - 0:46and using a piece of dental floss,
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0:46 - 0:50crushes the paper between the threads
of the screw -
0:50 - 0:54creating a series
of tiny equidistant corrugations. -
0:54 - 0:55After removing the screw,
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0:55 - 0:58the straw is able to bend over the side
of the glass -
0:58 - 1:01and Judith is able to savor her milkshake.
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1:01 - 1:03Joseph initially markets
the new flexible straw -
1:03 - 1:07to hospitals to help patients
drink while reclining, -
1:07 - 1:11but eventually, with the marketing
and business savvy from his sister Betty, -
1:11 - 1:15the bendy straw becomes a beloved utensil
of every child -
1:15 - 1:17and a regular household item.
- Title:
- How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck
- Description:
-
View full lesson: http://ed.ted.com/lessons/how-the-bendy-straw-was-invented-moments-of-vision-12-jessica-oreck
Today, Americans use an estimated 500 million drinking straws every day. But where did the idea for this beloved utensil come from? In the twelfth installment of our ‘Moments of Vision’ series, Jessica Oreck shares the origins of the bendy straw.
Lesson and animation by Jessica Oreck.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TED-Ed
- Duration:
- 01:40
Jessica Ruby approved English subtitles for How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck | ||
Jessica Ruby accepted English subtitles for How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck | ||
Jessica Ruby edited English subtitles for How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck | ||
Jennifer Cody edited English subtitles for How the bendy straw was invented | Moments of Vision 12 - Jessica Oreck |