The San Francisco Giants Win at Twitter

See how Major League Baseball team, the San Francisco Giants (@SFGiants), used Twitter throughout their World Series winning season.

Video by: @briggles, @mail, @mischa & @buckhouse
Special thanks to: @SFGiants, @srabe, @torinsimpson, @GarrettMcManus, @KNBR & @MLB
Music: "Legacy"
Written by Paul Reeves (PRS)
Courtesy of APM Music

"Summer Town"
Written by Richard Mead (PRS)
Courtesy of APM Music
http://www.apmmusic.com/

Twitter and sports, and Twitter and baseball
in general is a match made in heaven, it really is.

It's a way for fans to connect with their team,
with their favorite players, with other fans,

to follow the team throughout the season and get
that information sent directly to their phone or computer.

And I think that, most important, it gives them
the chance to have a voice. I just think Twitter

has brought our fans closer to us and closer
to each other, and we truly are appreciative

of our relationship with our fans, especially using Twitter.

[Giants' fans, this party is just getting started!]

My name is Bryan Srabian and I oversee
the social media for the San Francisco Giants,

which includes the Twitter @sfgiants.

We look at Twitter as a way to connect with all of
our fans, whether they're at the game, at home

watching it on TV or just out and about.
I think we started the Twitter account simply

as a way to announce the line-ups, key stats
and the score of the game.

When I started I thought we should take it a step further
and really enhance everything that we do in being

the voice of the organization, including the marketing side, the fan relationship. So, we're taking it a step further

and our growth has just been phenomenal this year, and I think our fans really have appreciated our use of Twitter.

I like the news updates, know the line-up first,
I like to hear all the breaking news, things like that.

Sport is really the main reason why I'm at Twitter.
I follow a lot of writers, a lot of broadcasters.

You can keep up to date with what's happening,
either in a game or what's coming up for a game.

I like to follow random fans to see what they say
about the Giants, it's cool to get a different perspective

that people have about the team.

We've tweeted pictures of the field before the gates opened, we've tweeted some of the fans we think are great.

We also ask the fans to send us pictures, because

I think throughout the game it's always neat to see
where people are sitting, what they're wearing,

sometimes we'll do trivia contests or
giveaways of merchandise and tickets.

We've even had our team photographer send in-game
photos throughout the game. These are all behind

the scenes exclusive things that our fans just love.

The emotion on the field often
replicates online, and I have the privilege

of watching the Twitter stream during a live game,
almost feel everyone there on Twitter is together.

It's a community, it's been a fun ride
but we're learning everyday too,

and I think it has been a dream season
on and off the field for the Giants.