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Man: "Thanks for taking the time to look at the Taste Made mobile app.
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First and foremost, the app allows you to discover videos of the most loved food destinations from around the world.
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This is the feature tab.
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Here we are curating the best videos from around the community.
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The app allows you to watch videos from Taste Makers around the world or your friends,
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and you can even find videos of places nearby.
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And, of course, this is a community, so everyone has their own profiles.
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The thing we are most excited about is that these videos are shot and uploaded all from within the app.
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Let me show you how it works.
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When you enter the studio mode, you'll notice it actually locks in landscape mode for you.
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The view gives you a lot more room to work with.
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The app uses geo-location to find the restaurant you're in.
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You also have the option of tapping the title, which will bring up a list of locations in your area.
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So, we have entered Huckleberry Cafe & Bakery, as we have picked up some delicious breakfast items to show you.
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Now, the first thing we want to do is shoot our 10-sec. introduction.
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So, I simply go to that tile and click tap to open up the camera.
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I've got our producer here, Courtney, who is going to show us these amazing baked goods."
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Courtney: "I'm here in our Brooklyn kitchen and I have a stockpile of baked goods from my favorite
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breakfast place in Santa Monica, Huckleberry.
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I can't wait to dig in."
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Man: "Now that we are done shooting our introduction, we are going to move on to take our ambiance shots.
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So, simply tap to open up the camera.
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And you will notice there is a progress bar at the bottom that is divided into 5 segments.
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You can take up to five 3-sec. shots.
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So, let's take a few shots.
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What you want to do is make sure you are giving people of feel of the place you are at,
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almost like they are there.
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So, I took one shot there.
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And another shot.
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In order to do this, you simply tap and hold on the record button.
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Once you are done taking your ambiance shots, you can actually tap to review them.
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In this view you can review, edit, or change the order of them.
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What I'm going to do, is move this particular shot, over to the front of the video.
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So I'm going to do that.
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Then just click done.
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So, now we are on to the meal section.
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Here you have 15 sec. to really talk about the dish.
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Take it away, Courtney!"
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Courtney: "Here we have some of Huckleberry's most talked about items:
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We have the special doughnut of the day with coconut frosting,
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a blueberry crustada, some of their little cupcakes, and my favorite, the chocolate croissant."
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Man: "So now we are going to take a few more shots of the food.
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We tap, and it opens up the camera.
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We take a few photos.
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So, the last thing we want to do is shoot a 10-sec. wrap-up.
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Here you want to emphasize a few of the tips and reasons why you love the place."
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Courtney: "Those baked goods were so delicious.
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I do have a tip for you -
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Make sure you get to Huckleberry before 10 a.m.,
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because this is a limited supply and they will run out."
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Man: "In just a few minutes we shot all of our clips.
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Now we are going to play with some of the unique features in the app.
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Tapping on the opening credits allows you to choose between various themes.
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Music in background
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Jazz music in background
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Latin music in background
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Drum beats in background
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We found one that we like and now we are going to click done.
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Next, we are going to spice up our video by picking from a library of filters.
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I'm going to select the sugar filter because it adds a nice contrast and venuette.
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Then, click done.
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It's going to apply the filter in real time and show you the before & after.
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Any good editor has to preview their work before they send it out.
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Hitting preview will assemble the entire episode together.
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This is really where the magic happens."
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Drum beats in background
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Courtney: "I'm here in our Brooklyn kitchen and I have a stockpile of baked goods from my
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favorite breakfast place in Santa Monica, Huckleberry.
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I can't wait to dig in."
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Drum beats in background
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Man: "Everything looks awesome, so lastly we are going to pick a thumbnail and a caption.
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So, I love this shot of the doughnut, so we're going to select that one.
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So, everything looks great.
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The last thing we are going to do is simply hit send
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and share it with the world.
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You can see the video preview while the app is preparing to send the episode.
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As you just saw, we make it possible for anyone to make amazing videos all on their I-phone.
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Thanks for watching."