Why Google Glass?
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0:01 - 0:03Okay, it's great to be back at TED.
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0:03 - 0:06Why don't I just start by firing away with the video?
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0:06 - 0:10(Music)
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0:10 - 0:16(Video) Man: Okay, Glass, record a video.
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0:16 - 0:19Woman: This is it. We're on in two minutes.
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0:19 - 0:23Man 2: Okay Glass, hang out with The Flying Club.
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0:23 - 0:28Man 3: Google "photos of tiger heads." Hmm.
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0:28 - 0:30Man 4: You ready? You ready? (Barking)
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0:30 - 0:37Woman 2: Right there. Okay, Glass, take a picture.
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0:37 - 0:40(Child shouting)
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0:47 - 0:50Man 5: Go!
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0:52 - 0:55Man 6: Holy [beep]! That is awesome.
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0:55 - 0:57Child: Whoa! Look at that snake!
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0:57 - 1:02Woman 3: Okay, Glass, record a video!
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1:07 - 1:11Man 7: After this bridge, first exit.
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1:34 - 1:37Man 8: Okay, A12, right there!
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1:37 - 1:40(Applause)
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1:40 - 1:46(Children singing)
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1:47 - 1:50Man 9: Google, say "delicious" in Thai.
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1:50 - 1:53Google Glass: อร่อยMan 9: Mmm, อร่อย.
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1:53 - 1:57Woman 4: Google "jellyfish."
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1:57 - 2:02(Music)
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2:09 - 2:12Man 10: It's beautiful.
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2:12 - 2:19(Applause)
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2:19 - 2:25Sergey Brin: Oh, sorry, I just got this message from a Nigerian prince.
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2:25 - 2:30He needs help getting 10 million dollars.
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2:30 - 2:31I like to pay attention to these
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2:31 - 2:34because that's how we originally funded the company,
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2:34 - 2:38and it's gone pretty well.
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2:38 - 2:40Though in all seriousness,
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2:40 - 2:43this position that you just saw me in,
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2:43 - 2:45looking down at my phone,
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2:45 - 2:50that's one of the reasons behind this project, Project Glass.
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2:50 - 2:52Because we ultimately questioned
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2:52 - 2:55whether this is the ultimate future
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2:55 - 2:58of how you want to connect to other people in your life,
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2:58 - 3:00how you want to connect to information.
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3:00 - 3:04Should it be by just walking around looking down?
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3:04 - 3:07But that was the vision behind Glass,
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3:07 - 3:13and that's why we've created this form factor.
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3:15 - 3:22Okay. And I don't want to go through all the things it does and whatnot,
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3:22 - 3:23but I want to tell you a little bit more
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3:23 - 3:27about the motivation behind what led to it.
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3:27 - 3:31In addition to potentially socially isolating yourself
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3:31 - 3:34when you're out and about looking at your phone,
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3:34 - 3:39it's kind of, is this what you're meant to do with your body?
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3:39 - 3:40You're standing around there
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3:40 - 3:42and you're just rubbing
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3:42 - 3:44this featureless piece of glass.
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3:44 - 3:46You're just kind of moving around.
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3:46 - 3:50So when we developed Glass, we thought really about,
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3:50 - 3:53can we make something that frees your hands?
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3:53 - 3:54You saw all of the things people are doing
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3:54 - 3:56in the video back there.
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3:56 - 3:57They were all wearing Glass,
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3:57 - 4:00and that's how we got that footage.
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4:00 - 4:03And also you want something that frees your eyes.
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4:03 - 4:06That's why we put the display up high,
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4:06 - 4:07out of your line of sight,
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4:07 - 4:10so it wouldn't be where you're looking
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4:10 - 4:11and it wouldn't be where you're making
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4:11 - 4:13eye contact with people.
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4:13 - 4:16And also we wanted to free up the ears,
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4:16 - 4:20so the sound actually goes through,
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4:20 - 4:24conducts straight to the bones in your cranium,
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4:24 - 4:27which is a little bit freaky at first, but you get used to it.
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4:27 - 4:30And ironically, if you want to hear it better,
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4:30 - 4:32you actually just cover your ear,
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4:32 - 4:37which is kind of surprising, but that's how it works.
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4:37 - 4:40My vision when we started Google 15 years ago
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4:40 - 4:42was that eventually you wouldn't
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4:42 - 4:45have to have a search query at all.
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4:45 - 4:49You'd just have information come to you as you needed it.
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4:49 - 4:51And this is now, 15 years later,
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4:51 - 4:53sort of the first form factor
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4:53 - 4:55that I think can deliver that vision
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4:55 - 4:57when you're out and about on the street
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4:57 - 5:01talking to people and so forth.
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5:01 - 5:04This project has lasted now, been just over two years.
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5:04 - 5:07We've learned an amazing amount.
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5:07 - 5:10It's been really important to make it comfortable.
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5:10 - 5:14So our first prototypes we built were huge.
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5:14 - 5:16It was like cell phones strapped to your head.
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5:16 - 5:19It was very heavy, pretty uncomfortable.
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5:19 - 5:22We had to keep it secret from our industrial designer
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5:22 - 5:24until she actually accepted the job,
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5:24 - 5:27and then she almost ran away screaming.
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5:27 - 5:30But we've come a long way.
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5:30 - 5:33And the other really unexpected surprise was the camera.
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5:33 - 5:35Our original prototypes didn't have cameras at all,
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5:35 - 5:39but it's been really magical to be able to capture moments
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5:39 - 5:41spent with my family, my kids.
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5:41 - 5:44I just never would have dug out a camera
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5:44 - 5:46or a phone or something else to take that moment.
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5:46 - 5:51And lastly I've realized, in experimenting with this device,
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5:51 - 5:55that I also kind of have a nervous tic.
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5:55 - 5:59The cell phone is -- yeah, you have to look down on it and all that,
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5:59 - 6:02but it's also kind of a nervous habit.
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6:02 - 6:05Like if I smoked, I'd probably just smoke instead.
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6:05 - 6:07I would just light up a cigarette. It would look cooler.
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6:07 - 6:11You know, I'd be like --
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6:11 - 6:13But in this case, you know, I whip this out
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6:13 - 6:15and I sit there and look as if I have something
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6:15 - 6:18very important to do or attend to.
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6:18 - 6:21But it really opened my eyes to how much of my life
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6:21 - 6:25I spent just secluding away,
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6:25 - 6:28be it email or social posts or whatnot,
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6:28 - 6:30even though it wasn't really --
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6:30 - 6:33there's nothing really that important or that pressing.
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6:33 - 6:36And with this, I know I will get certain messages
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6:36 - 6:37if I really need them,
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6:37 - 6:41but I don't have to be checking them all the time.
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6:41 - 6:44Yeah, I've really enjoyed actually exploring the world more,
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6:44 - 6:49doing more of the crazy things like you saw in the video.
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6:49 - 6:51Thank you all very much.
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6:51 - 6:56(Applause)
- Title:
- Why Google Glass?
- Speaker:
- Sergey Brin
- Description:
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It's not a demo, more of a philosophical argument: Why did Sergey Brin and his team at Google want to build an eye-mounted camera/computer, codenamed Glass? Onstage at TED2013, Brin calls for a new way of seeing our relationship with our mobile computers -- not hunched over a screen but meeting the world heads-up.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 07:15
Thu-Huong Ha edited English subtitles for Why Google Glass? | ||
Thu-Huong Ha approved English subtitles for Why Google Glass? | ||
Thu-Huong Ha edited English subtitles for Why Google Glass? | ||
Thu-Huong Ha edited English subtitles for Why Google Glass? | ||
Morton Bast accepted English subtitles for Why Google Glass? | ||
Morton Bast edited English subtitles for Why Google Glass? | ||
Morton Bast edited English subtitles for Why Google Glass? | ||
Joseph Geni edited English subtitles for Why Google Glass? |