mBot helps kids learn graphic programming, Arduino and robotics. Software mBlock, Arduino robot mBot, online lessons included. We will launch this project at Kickstarter soon: http://kck.st/1FC6IkK. $49.00 USD on Kickstarter (Retails price will less than $99 USD) and easy to use for everyone.
A) Graphical programming inspired by Scratch 2.0
Since Scratch2.0 is very popular in teachers and students as a graphical programming software, it has almost been proved to be the most easy-to-use graphical programming tool. So based on Scratch 2.0, we develop a new software mBlock to use Scratch-style coding to program Arduino and robots. You are free to download from here: http://mblock.cc/download/.

B) New features in mBlock:

Based on scratch 2.0 developed by MIT Media Lab, nice interface and easy for everyone.
Free & source code: the software is free and support Window & Mac systems. We will also open the source code later.
Supports wireless communication: you can use Bluetooth or 2.4GHz wireless serial to communicate with mBot. And download the program wirelessly is supported.
Supports standard Arduino boards, like Arduino Uno, Lenardo boards, Makeblock mCore(Based on Arduino Uno) and etc. With open communication protocols and source code, it is easy to add new support for new hardware.
Easy to use: No additional helper app. The easiest way to program your Arduino and robots.
Arduino mode: perfect for every beginner to switch from graphical programming to text-based programming. See more improvements we made for easy teaching and learning from BELOW.

C) Open source platform, Continuous learning
Arduino is an open-source electronic prototyping platform used by people in the global world to start a project quickly. It has been proved to be very expandable and suitable for beginners. So we designed mBot's electronics based on Arduino platform , which is easy for kids to use and extend , and bring their every idea to life.
With intuitional color labels and easy-to-use RJ25 connectors, the board could get wired within a few seconds, so students could get more time to focus on creating all kinds of interactive stories and projects.

See more improvements about electronics we made for easy teaching and learning from BELOW.

D) What is special for mBot?
Thanks to the cooperation with Scratch teachers, under their help we provide online manual and two online courses to help teachers or kids get started easier. You can get a preview of contents about two books here: http://mblock.cc/course/.

mBot is available in two colors Blue/Pink. Everyone can choose his or her favorite color.
We designed specially two available wireless communication instead of wired USB cable, so users can enjoy wireless programming to control robots without the limit of USB cable. The Bluetooth Version comes with a Bluetooth module and is suitable for individual usage or team working; The 2.4G Version comes with two 2.4G wireless modules and is suitable for classroom.

E) What can you do with mBot...

Build a wall avoidance robot
Build a line follower robot
Play some musical tones.
Control the robot by remote control provided or standard TV remote
IR communication with other mBots for robotic cooperation like dancing.
Interact with Scratch, using sensors to play games and stories in Scratch 2.0.
Controlled by App to play football or fight!

F) You can do more with mBot...
The chassis is compatible with Lego&Makeblock parts. And you can use on-hand Raspberry Pi or standard Arduino boards to learn more about electronics or bring kid's more ideas to life.
Thanks to Arduino open source platform, there are a lot of sensors to help bring your kid's idea to life. Children can learn not only mBot but also sensors and how to innovate in the real world.

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