Jerry the Bear: a story of user-centered product design | Aaron Horowitz | TEDxUnisinos

Title:
Jerry the Bear: a story of user-centered product design | Aaron Horowitz | TEDxUnisinos
Description:

Aaron Holowitz considers himself champion of rock, paper and scissors, and a bacon lover. As a child, Aaron was diagnosed with human growth hormone deficiency. For five years of his childhood, he had to take injections to reverse this situation. Aaron highlights that that routine is not at all pleasant when you are a child. Being passionate about inventions, he wanted to find a way to help change the reality of kids with chronic disease. While he was studying Engineering in college, he and three of his friends created "Jerry the Bear."

Aaron is a creator. From scultures to business, he is fascinated by the process of transforming an idea from concept into reality. He is passionate about creating physical, computational interfaces that change the way we interact with technology. He is currently the co-founder and CEO of "Sproutel," the company that created Jerry the Bear, which is a robotic learning tool for kids who have been diagnosed with diabetes type-1.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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Video Language:
English
Team:
closed TED
Project:
TEDxTalks
Duration:
13:08
http://www.youtube.com/watch?v=ldhppc7GmZg
Format: Youtube
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Added   by Maggie S (Amara staff)
Format: Youtube
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