What’s wrong with your pa$$w0rd?

Lorrie Faith Cranor studied thousands of real passwords to figure out the surprising, very common mistakes that users — and secured sites — make to compromise security. And how, you may ask, did she study thousands of real passwords without compromising the security of any users? That's a story in itself. It's secret data worth knowing, especially if your password is 123456 ...

I am a computer science and engineering
professor here at Carnegie Mellon,

and my research focuses on
usable privacy and security,

and so my friends like to give me examples

of their frustrations with computing systems,

especially frustrations related to

unusable privacy and security.

So passwords are something that I hear a lot about.

A lot of people are frustrated with passwords,

and it's bad enough

when you have to have one really good password

that you can remember

but nobody else is going to be able to guess.

But what do you do when you have accounts

on a hundred different systems

and you're supposed to have a unique password

for each of these systems?

It's tough.

At Carnegie Mellon, they used to make it

actually pretty easy for us

to remember our passwords.

The password requirement up through 2009

was just that you had to have a password

with at least one character.

Pretty easy. But then they changed things,

and at the end of 2009, they announced

that we were going to have a new policy,

and this new policy required

passwords that were at least eight characters long,

with an uppercase letter, lowercase letter,

a digit, a symbol,

you couldn't use the same
character more than three times,

and it wasn't allowed to be in a dictionary.

Now, when they implemented this new policy,

a lot of people, my colleagues and friends,

came up to me and they said, "Wow,

now that's really unusable.

Why are they doing this to us,

and why didn't you stop them?"

And I said, "Well, you know what?

They didn't ask me."

But I got curious, and I decided to go talk

to the people in charge of our computer systems

and find out what led them to introduce

this new policy,

and they said that the university

had joined a consortium of universities,

and one of the requirements of membership

was that we had to have stronger passwords

that complied with some new requirements,

and these requirements were that our passwords

had to have a lot of entropy.

Now entropy is a complicated term,

but basically it measures the strength of passwords.

But the thing is, there isn't actually

a standard measure of entropy.

Now, the National Institute
of Standards and Technology

has a set of guidelines

which have some rules of thumb

for measuring entropy,

but they don't have anything too specific,

and the reason they only have rules of thumb

is it turns out they don't actually have any good data

on passwords.

In fact, their report states,

"Unfortunately, we do not have much data

on the passwords users
choose under particular rules.

NIST would like to obtain more data

on the passwords users actually choose,

but system administrators
are understandably reluctant

to reveal password data to others."

So this is a problem, but our research group

looked at it as an opportunity.

We said, "Well, there's a need
for good password data.

Maybe we can collect some good password data

and actually advance the state of the art here.

So the first thing we did is,

we got a bag of candy bars

and we walked around campus

and talked to students, faculty and staff,

and asked them for information

about their passwords.

Now we didn't say, "Give us your password."

No, we just asked them about their password.

How long is it? Does it have a digit?

Does it have a symbol?

And were you annoyed at having to create

a new one last week?

So we got results from 470 students,

faculty and staff,

and indeed we confirmed that the new policy

was very annoying,

but we also found that people said

they felt more secure with these new passwords.

We found that most people knew

they were not supposed to
write their password down,

and only 13 percent of them did,

but disturbingly, 80 percent of people

said they were reusing their password.

Now, this is actually more dangerous

than writing your password down,

because it makes you much
more susceptible to attackers.

So if you have to, write your passwords down,

but don't reuse them.

We also found some interesting things

about the symbols people use in passwords.

So CMU allows 32 possible symbols,

but as you can see, there's only a small number

that most people are using,

so we're not actually getting very much strength

from the symbols in our passwords.

So this was a really interesting study,

and now we had data from 470 people,

but in the scheme of things,

that's really not very much password data,

and so we looked around to see

where could we find additional password data?

So it turns out there are a lot of people

going around stealing passwords,

and they often go and post these passwords

on the Internet.

So we were able to get access

to some of these stolen password sets.

This is still not really ideal for research, though,

because it's not entirely clear

where all of these passwords came from,

or exactly what policies were in effect

when people created these passwords.

So we wanted to find some better source of data.

So we decided that one thing we could do

is we could do a study and have people

actually create passwords for our study.

So we used a service called
Amazon Mechanical Turk,

and this is a service where you can post

a small job online that takes a minute,

a few minutes, an hour,

and pay people, a penny, ten cents, a few dollars,

to do a task for you,

and then you pay them through Amazon.com.

So we paid people about 50 cents

to create a password following our rules

and answering a survey,

and then we paid them again to come back

two days later and log in

using their password and answering another survey.

So we did this, and we collected 5,000 passwords,

and we gave people a bunch of different policies

to create passwords with.

So some people had a pretty easy policy,

we call it Basic8,

and here the only rule was that your password

had to have at least eight characters.

Then some people had a much harder policy,

and this was very similar to the CMU policy,

that it had to have eight characters

including uppercase, lowercase, digit, symbol,

and pass a dictionary check.

And one of the other policies we tried,

and there were a whole bunch more,

but one of the ones we tried was called Basic16,

and the only requirement here

was that your password had
to have at least 16 characters.

All right, so now we had 5,000 passwords,

and so we had much more detailed information.

Again we see that there's only a small number

of symbols that people are actually using

in their passwords.

We also wanted to get an idea of how strong

the passwords were that people were creating,

but as you may recall, there isn't a good measure

of password strength.

So what we decided to do was to see

how long it would take to crack these passwords

using the best cracking tools

that the bad guys are using,

or that we could find information about

in the research literature.

So to give you an idea of how bad guys

go about cracking passwords,

they will steal a password file

that will have all of the passwords

in kind of a scrambled form, called a hash,

and so what they'll do is they'll make a guess

as to what a password is,

run it through a hashing function,

and see whether it matches

the passwords they have on
their stolen password list.

So a dumb attacker will try every password in order.

They'll start with AAAAA and move on to AAAAB,

and this is going to take a really long time

before they get any passwords

that people are really likely to actually have.

A smart attacker, on the other hand,

does something much more clever.

They look at the passwords

that are known to be popular

from these stolen password sets,

and they guess those first.

So they're going to start by guessing "password,"

and then they'll guess "I love you," and "monkey,"

and "12345678,"

because these are the passwords

that are most likely for people to have.

In fact, some of you probably have these passwords.

So what we found

by running all of these 5,000 passwords we collected

through these tests to see how strong they were,

we found that the long passwords

were actually pretty strong,

and the complex passwords were pretty strong too.

However, when we looked at the survey data,

we saw that people were really frustrated

by the very complex passwords,

and the long passwords were a lot more usable,

and in some cases, they were actually

even stronger than the complex passwords.

So this suggests that,

instead of telling people that they need

to put all these symbols and numbers

and crazy things into their passwords,

we might be better off just telling people

to have long passwords.

Now here's the problem, though:

Some people had long passwords

that actually weren't very strong.

You can make long passwords

that are still the sort of thing

that an attacker could easily guess.

So we need to do more than
just say long passwords.

There has to be some additional requirements,

and some of our ongoing research is looking at

what additional requirements we should add

to make for stronger passwords

that also are going to be easy for people

to remember and type.

Another approach to getting people to have

stronger passwords is to use a password meter.

Here are some examples.

You may have seen these on the Internet

when you were creating passwords.

We decided to do a study to find out

whether these password meters actually work.

Do they actually help people

have stronger passwords,

and if so, which ones are better?

So we tested password meters that were

different sizes, shapes, colors,

different words next to them,

and we even tested one that was a dancing bunny.

As you type a better password,

the bunny dances faster and faster.

So this was pretty fun.

What we found

was that password meters do work.

(Laughter)

Most of the password meters were actually effective,

and the dancing bunny was very effective too,

but the password meters that were the most effective

were the ones that made you work harder

before they gave you that thumbs up and said

you were doing a good job,

and in fact we found that most

of the password meters on the Internet today

are too soft.

They tell you you're doing a good job too early,

and if they would just wait a little bit

before giving you that positive feedback,

you probably would have better passwords.

Now another approach to better passwords, perhaps,

is to use pass phrases instead of passwords.

So this was an xkcd cartoon
from a couple of years ago,

and the cartoonist suggests

that we should all use pass phrases,

and if you look at the second row of this cartoon,

you can see the cartoonist is suggesting

that the pass phrase "correct horse battery staple"

would be a very strong pass phrase

and something really easy to remember.

He says, in fact, you've already remembered it.

And so we decided to do a research study

to find out whether this was true or not.

In fact, everybody who I talk to,

who I mention I'm doing password research,

they point out this cartoon.

"Oh, have you seen it? That xkcd.

Correct horse battery staple."

So we did the research study to see

what would actually happen.

So in our study, we used Mechanical Turk again,

and we had the computer pick the random words

in the pass phrase.

Now the reason we did this

is that humans are not very good

at picking random words.

If we asked a human to do it,

they would pick things that were not very random.

So we tried a few different conditions.

In one condition, the computer picked

from a dictionary of the very common words

in the English language,

and so you'd get pass phrases like

"try there three come."

And we looked at that, and we said,

"Well, that doesn't really seem very memorable."

So then we tried picking words

that came from specific parts of speech,

so how about noun-verb-adjective-noun.

That comes up with something
that's sort of sentence-like.

So you can get a pass phrase like

"plan builds sure power"

or "end determines red drug."

And these seemed a little bit more memorable,

and maybe people would like those a little bit better.

We wanted to compare them with passwords,

and so we had the computer
pick random passwords,

and these were nice and short, but as you can see,

they don't really look very memorable.

And then we decided to try something called

a pronounceable password.

So here the computer picks random syllables

and puts them together

so you have something sort of pronounceable,

like "tufritvi" and "vadasabi."

That one kind of rolls off your tongue.

So these were random passwords that were

generated by our computer.

So what we found in this study was that, surprisingly,

pass phrases were not actually all that good.

People were not really better at remembering

the pass phrases than these random passwords,

and because the pass phrases are longer,

they took longer to type

and people made more errors while typing them in.

So it's not really a clear win for pass phrases.

Sorry, all of you xkcd fans.

On the other hand, we did find

that pronounceable passwords

worked surprisingly well,

and so we actually are doing some more research

to see if we can make that
approach work even better.

So one of the problems

with some of the studies that we've done

is that because they're all done

using Mechanical Turk,

these are not people's real passwords.

They're the passwords that they created

or the computer created for them for our study.

And we wanted to know whether people

would actually behave the same way

with their real passwords.

So we talked to the information
security office at Carnegie Mellon

and asked them if we could
have everybody's real passwords.

Not surprisingly, they were a little bit reluctant

to share them with us,

but we were actually able to work out

a system with them

where they put all of the real passwords

for 25,000 CMU students, faculty and staff,

into a locked computer in a locked room,

not connected to the Internet,

and they ran code on it that we wrote

to analyze these passwords.

They audited our code.

They ran the code.

And so we never actually saw

anybody's password.

We got some interesting results,

and those of you Tepper students in the back

will be very interested in this.

So we found that the passwords created

by people affiliated with the
school of computer science

were actually 1.8 times stronger

than those affiliated with the business school.

We have lots of other really interesting

demographic information as well.

The other interesting thing that we found

is that when we compared
the Carnegie Mellon passwords

to the Mechanical Turk-generated passwords,

there was actually a lot of similarities,

and so this helped validate our research method

and show that actually, collecting passwords

using these Mechanical Turk studies

is actually a valid way to study passwords.

So that was good news.

Okay, I want to close by talking about

some insights I gained while on sabbatical

last year in the Carnegie Mellon art school.

One of the things that I did

is I made a number of quilts,

and I made this quilt here.

It's called "Security Blanket."

(Laughter)

And this quilt has the 1,000

most frequent passwords stolen

from the RockYou website.

And the size of the passwords is proportional

to how frequently they appeared

in the stolen dataset.

And what I did is I created this word cloud,

and I went through all 1,000 words,

and I categorized them into

loose thematic categories.

And it was, in some cases,

it was kind of difficult to figure out

what category they should be in,

and then I color-coded them.

So here are some examples of the difficulty.

So "justin."

Is that the name of the user,

their boyfriend, their son?

Maybe they're a Justin Bieber fan.

Or "princess."

Is that a nickname?

Are they Disney princess fans?

Or maybe that's the name of their cat.

"Iloveyou" appears many times

in many different languages.

There's a lot of love in these passwords.

If you look carefully, you'll see there's also

some profanity,

but it was really interesting to me to see

that there's a lot more love than hate

in these passwords.

And there are animals,

a lot of animals,

and "monkey" is the most common animal

and the 14th most popular password overall.

And this was really curious to me,

and I wondered, "Why are monkeys so popular?"

And so in our last password study,

any time we detected somebody

creating a password with the word "monkey" in it,

we asked them why they had
a monkey in their password.

And what we found out --

we found 17 people so far, I think,

who have the word "monkey" --

We found out about a third of them said

they have a pet named "monkey"

or a friend whose nickname is "monkey,"

and about a third of them said

that they just like monkeys

and monkeys are really cute.

And that guy is really cute.

So it seems that at the end of the day,

when we make passwords,

we either make something that's really easy

to type, a common pattern,

or things that remind us of the word password

or the account that we've created the password for,

or whatever.

Or we think about things that make us happy,

and we create our password

based on things that make us happy.

And while this makes typing

and remembering your password more fun,

it also makes it a lot easier

to guess your password.

So I know a lot of these TED Talks

are inspirational

and they make you think about nice, happy things,

but when you're creating your password,

try to think about something else.

Thank you.

(Applause)