3 ways to fix a broken news industry
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0:01 - 0:04Five years ago, I had my dream job.
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0:05 - 0:07I was a foreign correspondent
in the Middle East -
0:07 - 0:09reporting for ABC News.
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0:09 - 0:11But there was a crack in the wall,
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0:11 - 0:14a problem with our industry,
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0:14 - 0:16that I felt we needed to fix.
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0:17 - 0:21You see, I got to the Middle East
right around the end of 2007, -
0:21 - 0:23which was just around the midpoint
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0:23 - 0:25of the Iraq War.
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0:25 - 0:28But by the time I got there,
it was already nearly impossible -
0:28 - 0:31to find stories about Iraq on air.
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0:32 - 0:34Coverage had dropped across the board,
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0:34 - 0:35across networks.
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0:35 - 0:37And of the stories that did make it,
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0:37 - 0:41more than 80 percent
of them were about us. -
0:41 - 0:43We were missing the stories about Iraq,
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0:43 - 0:45the people who live there,
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0:45 - 0:48and what was happening to them
under the weight of the war. -
0:49 - 0:53Afghanistan had already
fallen off the agenda. -
0:53 - 0:56There were less than one percent
of all news stories in 2008 -
0:56 - 0:59that went to the war in Afghanistan.
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0:59 - 1:02It was the longest war in US history,
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1:02 - 1:04but information was so scarce
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1:04 - 1:06that schoolteachers we spoke to
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1:06 - 1:09told us they had trouble
explaining to their students -
1:09 - 1:11what we were doing there,
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1:11 - 1:13when those students had parents
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1:13 - 1:16who were fighting
and sometimes dying overseas. -
1:17 - 1:19We had drawn a blank,
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1:19 - 1:22and it wasn't just Iraq and Afghanistan.
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1:22 - 1:24From conflict zones to climate change
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1:24 - 1:29to all sorts of issues
around crises in public health, -
1:29 - 1:32we were missing what I call
the species-level issues, -
1:32 - 1:36because as a species,
they could actually sink us. -
1:36 - 1:40And by failing to understand
the complex issues of our time, -
1:40 - 1:44we were facing certain
practical implications. -
1:44 - 1:46How were we going to solve problems
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1:46 - 1:48that we didn't fundamentally understand,
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1:48 - 1:50that we couldn't track in real time,
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1:50 - 1:52and where the people working on the issues
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1:52 - 1:54were invisible to us
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1:54 - 1:56and sometimes invisible to each other?
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1:58 - 2:00When you look back on Iraq,
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2:00 - 2:03those years when we
were missing the story, -
2:03 - 2:06were the years when the society
was falling apart, -
2:06 - 2:10when we were setting the conditions
for what would become the rise of ISIS, -
2:10 - 2:12the ISIS takeover of Mosul
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2:12 - 2:14and terrorist violence that would spread
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2:14 - 2:17beyond Iraq's borders
to the rest of the world. -
2:18 - 2:21Just around that time
where I was making that observation, -
2:21 - 2:23I looked across the border of Iraq
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2:23 - 2:26and noticed there was another
story we were missing: -
2:26 - 2:28the war in Syria.
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2:28 - 2:32If you were a Middle-East specialist,
you knew that Syria was that important -
2:32 - 2:34from the start.
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2:34 - 2:35But it ended up being, really,
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2:35 - 2:38one of the forgotten stories
of the Arab Spring. -
2:39 - 2:41I saw the implications up front.
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2:42 - 2:46Syria is intimately tied
to regional security, -
2:46 - 2:48to global stability.
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2:48 - 2:49I felt like we couldn't let that become
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2:50 - 2:52another one of the stories we left behind.
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2:53 - 2:58So I left my big TV job to start
a website, called "Syria Deeply." -
2:58 - 3:01It was designed to be a news
and information source -
3:01 - 3:04that made it easier to understand
a complex issue, -
3:04 - 3:07and for the past four years,
it's been a resource -
3:07 - 3:11for policymakers and professionals
working on the conflict in Syria. -
3:12 - 3:13We built a business model
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3:13 - 3:17based on consistent,
high-quality information, -
3:17 - 3:20and convening the top minds on the issue.
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3:20 - 3:23And we found it was a model that scaled.
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3:23 - 3:27We got passionate requests
to do other things "Deeply." -
3:27 - 3:30So we started to work our way
down the list. -
3:31 - 3:34I'm just one of many entrepreneurs,
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3:34 - 3:37and we are just one of many start-ups
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3:37 - 3:40trying to fix what's wrong with news.
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3:40 - 3:42All of us in the trenches know
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3:42 - 3:44that something is wrong
with the news industry. -
3:44 - 3:45It's broken.
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3:47 - 3:50Trust in the media
has hit an all-time low. -
3:50 - 3:53And the statistic you're seeing up there
is from September -- -
3:53 - 3:55it's arguably gotten worse.
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3:56 - 3:58But we can fix this.
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3:58 - 3:59We can fix the news.
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4:00 - 4:02I know that that's true.
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4:02 - 4:07You can call me an idealist;
I call myself an industrious optimist. -
4:07 - 4:10And I know there are
a lot of us out there. -
4:10 - 4:12We have ideas for how
to make things better, -
4:12 - 4:16and I want to share three of them
that we've picked up in our own work. -
4:17 - 4:19Idea number one:
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4:19 - 4:22we need news that's built
on deep-domain knowledge. -
4:22 - 4:26Given the waves and waves of layoffs
at newsrooms across the country, -
4:26 - 4:28we've lost the art of specialization.
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4:28 - 4:31Beat reporting is an endangered thing.
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4:31 - 4:33When it comes to foreign news,
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4:33 - 4:37the way we can fix that
is by working with more local journalists, -
4:37 - 4:39treating them like our partners
and collaborators, -
4:39 - 4:43not just fixers who fetch us
phone numbers and sound bites. -
4:43 - 4:47Our local reporters in Syria
and across Africa and across Asia -
4:47 - 4:51bring us stories that we certainly
would not have found on our own. -
4:51 - 4:55Like this one from the suburbs
of Damascus, about a wheelchair race -
4:55 - 4:58that gave hope
to those wounded in the war. -
4:58 - 5:00Or this one from Sierra Leone,
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5:00 - 5:04about a local chief
who curbed the spread of Ebola -
5:04 - 5:07by self-organizing
a quarantine in his district. -
5:08 - 5:10Or this one from the border of Pakistan,
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5:10 - 5:14about Afghan refugees being forced
to return home before they are ready, -
5:14 - 5:16under the threat of police intimidation.
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5:17 - 5:19Our local journalists are our mentors.
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5:19 - 5:21They teach us something new every day,
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5:21 - 5:25and they bring us stories
that are important for all of us to know. -
5:26 - 5:27Idea number two:
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5:27 - 5:31we need a kind of Hippocratic oath
for the news industry, -
5:31 - 5:35a pledge to first do no harm.
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5:35 - 5:36(Applause)
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5:36 - 5:38Journalists need to be tough.
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5:38 - 5:40We need to speak truth to power,
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5:40 - 5:42but we also need to be responsible.
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5:42 - 5:44We need to live up to our own ideals,
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5:44 - 5:46and we need to recognize
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5:46 - 5:50when what we're doing
could potentially harm society, -
5:50 - 5:53where we lose track of journalism
as a public service. -
5:54 - 5:56I watched us cover the Ebola crisis.
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5:56 - 5:59We launched Ebola Deeply. We did our best.
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5:59 - 6:01But what we saw was a public
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6:01 - 6:04that was flooded with hysterical
and sensational coverage, -
6:04 - 6:07sometimes inaccurate,
sometimes completely wrong. -
6:08 - 6:12Public health experts tell me
that that actually cost us in human lives, -
6:12 - 6:17because by sparking more panic
and by sometimes getting the facts wrong, -
6:17 - 6:19we made it harder for people to resolve
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6:19 - 6:21what was actually happening on the ground.
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6:21 - 6:24All that noise made it harder
to make the right decisions. -
6:25 - 6:27We can do better as an industry,
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6:27 - 6:32but it requires us recognizing
how we got it wrong last time, -
6:32 - 6:34and deciding not to go that way next time.
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6:35 - 6:36It's a choice.
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6:36 - 6:41We have to resist the temptation
to use fear for ratings. -
6:41 - 6:43And that decision has to be made
in the individual newsroom -
6:44 - 6:46and with the individual news executive.
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6:46 - 6:48Because the next deadly virus
that comes around -
6:48 - 6:52could be much worse
and the consequences much higher, -
6:52 - 6:54if we do what we did last time;
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6:54 - 6:58if our reporting isn't responsible
and it isn't right. -
6:59 - 7:01The third idea?
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7:01 - 7:03We need to embrace complexity
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7:03 - 7:06if we want to make sense
of a complex world. -
7:06 - 7:08Embrace complexity --
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7:08 - 7:10(Applause)
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7:10 - 7:15not treat the world simplistically,
because simple isn't accurate. -
7:15 - 7:17We live in a complex world.
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7:17 - 7:19News is adult education.
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7:19 - 7:23It's our job as journalists
to get elbow deep in complexity -
7:23 - 7:27and to find new ways to make it easier
for everyone else to understand. -
7:28 - 7:29If we don't do that,
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7:29 - 7:32if we pretend there are
just simple answers, -
7:32 - 7:35we're leading everyone off a steep cliff.
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7:35 - 7:39Understanding complexity
is the only way to know the real threats -
7:39 - 7:40that are around the corner.
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7:40 - 7:43It's our responsibility
to translate those threats -
7:43 - 7:45and to help you understand what's real,
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7:45 - 7:48so you can be prepared and know
what it takes to be ready -
7:48 - 7:50for what comes next.
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7:51 - 7:53I am an industrious optimist.
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7:53 - 7:55I do believe we can fix what's broken.
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7:56 - 7:57We all want to.
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7:57 - 8:00There are great journalists
out there doing great work -- -
8:00 - 8:01we just need new formats.
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8:02 - 8:06I honestly believe
this is a time of reawakening, -
8:06 - 8:07reimagining what we can do.
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8:08 - 8:10I believe we can fix what's broken.
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8:11 - 8:13I know we can fix the news.
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8:13 - 8:14I know it's worth trying,
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8:14 - 8:17and I truly believe that in the end,
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8:17 - 8:18we're going to get this right.
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8:18 - 8:19Thank you.
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8:19 - 8:24(Applause)
- Title:
- 3 ways to fix a broken news industry
- Speaker:
- Lara Setrakian
- Description:
-
Something is very wrong with the news industry. Trust in the media has hit an all-time low; we're inundated with sensationalist stories, and consistent, high-quality reporting is scarce, says journalist and entrepreneur Lara Setrakian. She shares three ways we can fix the news and make the complex issues of our time easier to understand.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 08:37
Brian Greene edited English subtitles for 3 ways to fix a broken news industry | ||
Brian Greene edited English subtitles for 3 ways to fix a broken news industry | ||
Brian Greene edited English subtitles for 3 ways to fix a broken news industry | ||
Camille Martínez accepted English subtitles for 3 ways to fix a broken news industry | ||
Camille Martínez edited English subtitles for 3 ways to fix a broken news industry | ||
Camille Martínez edited English subtitles for 3 ways to fix a broken news industry | ||
Joseph Geni edited English subtitles for 3 ways to fix a broken news industry |