3 lessons on success from an Arab businesswoman
-
0:01 - 0:03"Mom, who are these people?"
-
0:03 - 0:06It was an innocent question
from my young daughter Alia -
0:06 - 0:08around the time when she was three.
-
0:08 - 0:10We were walking along with my husband
-
0:10 - 0:13in one of Abu Dhabi's big fancy malls.
-
0:13 - 0:17Alia was peering at a huge poster
standing tall in the middle of the mall. -
0:18 - 0:21It featured the three rulers
of the United Arab Emirates. -
0:22 - 0:23As she tucked in my side,
-
0:23 - 0:26I bent down and explained
that these were the rulers of the UAE -
0:26 - 0:29who had worked hard
to develop their nation -
0:29 - 0:30and preserve its unity.
-
0:31 - 0:35She asked, "Mom, why is it
that here where we live, -
0:35 - 0:38and back in Lebanon,
where grandma and grandpa live, -
0:38 - 0:41we never see the pictures
of powerful women on the walls? -
0:41 - 0:43Is it because women are not important?"
-
0:44 - 0:48This is probably the hardest question
I've had to answer in my years as a parent -
0:48 - 0:51and in my 16-plus years
of professional life, for that matter. -
0:52 - 0:55I had grown up in my hometown in Lebanon,
-
0:55 - 0:59the younger of two daughters
to a very hard-working pilot -
0:59 - 1:02and director of operations
for the Lebanese Airlines -
1:02 - 1:05and a super-supportive
stay-at-home mom and grandma. -
1:06 - 1:10My father had encouraged
my sister and I to pursue our education -
1:10 - 1:13even though our culture
emphasized at the time -
1:13 - 1:17that it was sons and not daughters
who should be professionally motivated. -
1:19 - 1:21I was one of very few girls
of my generation -
1:21 - 1:23who left home at 18 to study abroad.
-
1:24 - 1:26My father didn't have a son,
-
1:26 - 1:29and so I, in a sense, became his.
-
1:31 - 1:35Fast-forward a couple of decades,
and I hope I didn't do too badly -
1:35 - 1:37in making my father proud
of his would-be son. -
1:39 - 1:42As I got my Bachelor's and PhD
in electrical engineering, -
1:42 - 1:45did R and D in the UK,
then consulting in the Middle East, -
1:45 - 1:48I have always been
in male-dominated environments. -
1:49 - 1:53Truth be told, I have never found
a role model I could truly identify with. -
1:54 - 1:57My mother's generation
wasn't into professional leadership. -
1:58 - 2:00There were some
encouraging men along the way, -
2:00 - 2:03but none knew the demands
and pressures I was facing, -
2:04 - 2:09pressures that got particularly acute
when I had my own two beautiful children. -
2:10 - 2:14And although Western women love to give us
poor, oppressed Arab women advice, -
2:15 - 2:18they live different lives
with different constraints. -
2:19 - 2:23So Arab women of my generation
have had to become our own role models. -
2:23 - 2:25We have had to juggle more than Arab men,
-
2:26 - 2:29and we have had to face
more cultural rigidity than Western women. -
2:30 - 2:34As a result, I would like to think
that we poor, oppressed women -
2:34 - 2:37actually have some useful,
certainly hard-earned lessons to share, -
2:38 - 2:40lessons that might turn out useful
-
2:40 - 2:43for anyone wishing to thrive
in the modern world. -
2:43 - 2:45Here are three of mine.
-
2:45 - 2:47["Convert their sh*t into your fuel."]
-
2:47 - 2:48(Laughter)
-
2:48 - 2:50(Applause)
-
2:54 - 2:59There is this word that everybody
is touting as the key to success: -
2:59 - 3:00resilience.
-
3:01 - 3:04Well, what exactly is resilience,
and how do you develop it? -
3:05 - 3:10I believe resilience is simply
the ability to transform shit into fuel. -
3:12 - 3:14In my previous job,
well before my current firm, -
3:14 - 3:17I was working with a man
we will call John. -
3:17 - 3:20I had teamed up with John
and was working hard, -
3:20 - 3:22hoping he would notice how great I was
-
3:22 - 3:25and that he would come to support
my case to make partner at the firm. -
3:26 - 3:29I was, in addition to delivering
on my consulting projects, -
3:29 - 3:32writing passionately on the topic
of women economic empowerment. -
3:34 - 3:38One day, I got to present my research
to a roomful of MBA students. -
3:39 - 3:40John was part of the audience
-
3:40 - 3:43listening for the first time
to the details of my study. -
3:44 - 3:46As I proceeded with my presentation,
-
3:46 - 3:49I could see John in the corner of my eye.
-
3:49 - 3:52He had turned a dark shade of pink
-
3:52 - 3:54and had slid under his chair
in apparent shame. -
3:56 - 3:58I finished my presentation
to an applauding audience -
3:58 - 4:00and we rushed out and jumped into the car.
-
4:01 - 4:03There he exploded.
-
4:04 - 4:06"What you did up there was unacceptable!
-
4:06 - 4:08You are a consultant, not an activist!"
-
4:10 - 4:12I said, "John, I don't understand.
-
4:12 - 4:16I presented a couple of
gender parity indices, -
4:16 - 4:18and some conclusions about the Arab world.
-
4:18 - 4:21Yes, we do happen to be today
at the bottom of the index, -
4:21 - 4:24but what is it that I said or presented
that was not factual?" -
4:25 - 4:29To which he replied,
"The whole premise of your study is wrong. -
4:29 - 4:33What you are doing is dangerous and will
break the social fabric of our society." -
4:34 - 4:36He paused, then added,
-
4:36 - 4:40"When women have children,
their place is in the home." -
4:41 - 4:44Time stood still for a long while,
-
4:44 - 4:47and all I could think and repeat
in the chaos of my brain was: -
4:47 - 4:50"You can forget about
that partnership, Leila. -
4:50 - 4:51It's just never going to happen."
-
4:53 - 4:57It took me a couple of days to fully
absorb this incident and its implications, -
4:57 - 4:59but once I did,
I reached three conclusions. -
5:00 - 5:03One, that these were his issues,
-
5:03 - 5:04his complexes.
-
5:04 - 5:06There may be many like him in our society,
-
5:06 - 5:09but I would never let
their issues become mine. -
5:09 - 5:12Two, that I needed
another sponsor, and fast. -
5:12 - 5:14(Laughter)
-
5:14 - 5:16I got one, by the way,
and boy, was he great. -
5:16 - 5:20And three, that I would get to show John
what women with children can do. -
5:20 - 5:24I apply this lesson equally well
to my personal life. -
5:24 - 5:25As I have progressed in my career,
-
5:26 - 5:28I have received many words
of encouragement, -
5:28 - 5:32but I have also often been met
by women, men and couples -
5:32 - 5:35who have clearly had an issue
with my husband and I -
5:35 - 5:38having chosen the path
of a dual-career couple. -
5:39 - 5:41So you get this well-meaning couple
-
5:41 - 5:43who tells you straight out
at a family gathering -
5:43 - 5:44or at a friends gathering,
-
5:44 - 5:47that, come on, you must know
you're not a great mom, -
5:47 - 5:49given how much you're investing
in your career, right? -
5:51 - 5:53I would lie if I said
these words didn't hurt. -
5:53 - 5:56My children are the most
precious thing to me, -
5:56 - 6:00and the thought that I could be
failing them in any way is intolerable. -
6:00 - 6:02But just like I did with John,
-
6:02 - 6:06I quickly reminded myself
that these were their issues, -
6:06 - 6:07their complexes.
-
6:08 - 6:09So instead of replying,
-
6:09 - 6:11I gave back one of my largest smiles
-
6:11 - 6:13as I saw, in flashing light,
-
6:13 - 6:15the following sign in my mind's eye.
-
6:15 - 6:17[Be happy, it drives people crazy.]
-
6:17 - 6:20(Applause)
-
6:23 - 6:26You see, as a young woman
in these situations, you have two options. -
6:26 - 6:29You can either decide
to internalize these negative messages -
6:29 - 6:31that are being thrown at you,
-
6:31 - 6:33to let them make you feel like a failure,
-
6:33 - 6:35like success is way too hard
to ever achieve, -
6:35 - 6:39or you can choose to see that others'
negativity is their own issue, -
6:39 - 6:42and instead transform it
into your own personal fuel. -
6:43 - 6:46I have learned
to always go for option two, -
6:46 - 6:49and I have found that it has taken me
from strength to strength. -
6:50 - 6:51And it's true what they say:
-
6:51 - 6:53success is the best revenge.
-
6:55 - 6:56Some women in the Middle East
-
6:56 - 7:00are lucky enough to be married
to someone supportive of their career. -
7:00 - 7:02Correction: I should say "smart enough,"
-
7:02 - 7:05because who you marry is your own choice,
-
7:05 - 7:08and you'd better marry someone supportive
if you plan to have a long career. -
7:09 - 7:14Still today, the Arab man
is not an equal contributor in the home. -
7:14 - 7:16It's simply not expected by our society,
-
7:16 - 7:18and even frowned upon as not very manly.
-
7:19 - 7:22As for the Arab woman,
our society still assumes -
7:22 - 7:26that her primary source of happiness
should be the happiness and prosperity -
7:26 - 7:28of her children and husband.
-
7:28 - 7:30She mostly exists for her family.
-
7:31 - 7:34Things are changing,
but it will take time. -
7:34 - 7:36For now, it means
that the professional Arab woman -
7:36 - 7:40has to somehow maintain the perfect home,
-
7:40 - 7:43make sure that her children's every need
is being taken care of -
7:43 - 7:45and manage her demanding career.
-
7:46 - 7:49To achieve this, I have found the hard way
-
7:49 - 7:54that you need to apply your hard-earned
professional skills to your personal life. -
7:54 - 7:55You need to work your life.
-
7:56 - 7:58Here is how I do this in my personal life.
-
8:01 - 8:03One thing to know about the Middle East
-
8:03 - 8:06is that nearly every family
has access to affordable domestic help. -
8:07 - 8:10The challenge therefore becomes
how to recruit effectively. -
8:11 - 8:14Just like I would in my business life,
I have based the selection -
8:14 - 8:18of who would support me
with my children while I'm at work -
8:18 - 8:19on a strong referral.
-
8:19 - 8:22Cristina had worked
for four years with my sister -
8:22 - 8:25and the quality of her work
was well-established. -
8:26 - 8:28She is now an integral
member of our family, -
8:28 - 8:31having been with us
since Alia was six months old. -
8:31 - 8:35She makes sure that the house
is running smoothly while I'm at work, -
8:35 - 8:37and I make sure to empower her
-
8:37 - 8:40in the most optimal conditions
for her and my children, -
8:40 - 8:43just like I would my best talent at work.
-
8:44 - 8:47This lesson applies
whatever your childcare situation, -
8:47 - 8:50whether an au pair, nursery,
-
8:50 - 8:52part-time nanny
that you share with someone else. -
8:52 - 8:55Choose very carefully, and empower.
-
8:56 - 8:57If you look at my calendar,
-
8:57 - 8:59you will see every working day
-
8:59 - 9:03one and a half hours
from 7pm to 8:30pm UAE time -
9:03 - 9:05blocked and called "family time."
-
9:06 - 9:07This is sacred time.
-
9:07 - 9:10I have done this
ever since Alia was a baby. -
9:11 - 9:13I do everything in my power
to protect this time -
9:13 - 9:17so that I can be home by then
to spend quality time with my children, -
9:17 - 9:18asking them about their day,
-
9:19 - 9:22checking up on homework,
reading them a bedtime story -
9:22 - 9:25and giving them
lots of kisses and cuddles. -
9:25 - 9:27If I'm traveling,
in whatever the time zone, -
9:27 - 9:31I use Skype to connect with my children
even if I am miles away. -
9:32 - 9:34Our son Burhan is five years old,
-
9:34 - 9:37and he's learning to read
and do basic maths. -
9:38 - 9:39Here's another confession:
-
9:40 - 9:42I have found that our daughter
is actually more successful -
9:42 - 9:44at teaching him these skills than I am.
-
9:44 - 9:46(Laughter)
-
9:47 - 9:51It started as a game, but Alia loves
playing teacher to her little brother, -
9:51 - 9:56and I have found that these sessions
actually improve Burhan's literacy, -
9:56 - 9:58increase Alia's sense of responsibility,
-
9:58 - 10:00and strengthen the bonding between them,
-
10:00 - 10:02a win-win all around.
-
10:04 - 10:06The successful Arab women I know
-
10:06 - 10:09have each found their unique approach
to working their life -
10:09 - 10:10as they continue to shoulder
-
10:10 - 10:13the lion's share
of responsibility in the home. -
10:13 - 10:16But this is not just
about surviving in your dual role -
10:16 - 10:17as a career woman and mother.
-
10:17 - 10:20This is also about being in the present.
-
10:21 - 10:23When I am with my children,
-
10:23 - 10:25I try to leave work out of our lives.
-
10:25 - 10:29Instead of worrying about how many minutes
I can spend with them every day, -
10:29 - 10:33I focus on turning these minutes
into memorable moments, -
10:33 - 10:35moments where I'm seeing my kids,
-
10:35 - 10:37hearing them, connecting with them.
-
10:37 - 10:39["Join forces, don't compete."]
-
10:39 - 10:42Arab women of my generation
have not been very visible -
10:42 - 10:44in the public eye as they grew up.
-
10:44 - 10:46This explains, I think, to some extent,
-
10:46 - 10:49why you find so few women
in politics in the Arab world. -
10:49 - 10:51The upside of this, however,
-
10:51 - 10:53is that we have spent a lot of time
-
10:53 - 10:55developing a social skill
behind the scenes, -
10:57 - 10:59in coffee shops, in living rooms,
-
10:59 - 11:00on the phone,
-
11:00 - 11:03a social skill that is
very important to success: -
11:03 - 11:05networking.
-
11:05 - 11:06I would say the average Arab woman
-
11:06 - 11:09has a large network
of friends and acquaintances. -
11:09 - 11:11The majority of those are also women.
-
11:12 - 11:16In the West, it seems like ambitious women
often compare themselves to other women -
11:16 - 11:20hoping to be noticed as the most
successful woman in the room. -
11:20 - 11:23This leads to the much-spoken-about
competitive behavior -
11:23 - 11:24between professional women.
-
11:26 - 11:28If there's only room
for one woman at the top, -
11:28 - 11:31then you can't make room for others,
much less lift them up. -
11:32 - 11:33Arab women, generally speaking,
-
11:33 - 11:36have not fallen
for this psychological trap. -
11:36 - 11:38Faced with a patriarchal society,
-
11:38 - 11:41they have found
that by helping each other out, -
11:41 - 11:42all benefit.
-
11:43 - 11:46In my previous job, I was the most
senior woman in the Middle East, -
11:46 - 11:50so one could think that investing
in my network of female colleagues -
11:50 - 11:52couldn't bring many benefits
-
11:52 - 11:54and that I should instead invest my time
-
11:54 - 11:57developing my relationships
with male seniors and peers. -
11:58 - 12:01Yet two of my biggest breaks
came through the support of other women. -
12:02 - 12:05It was the head of marketing
who initially suggested -
12:05 - 12:08I be considered as a young global leader
to the World Economic Forum. -
12:08 - 12:11She was familiar with my media engagements
and my publications, -
12:11 - 12:13and when she was asked
to voice her opinion, -
12:13 - 12:14she highlighted my name.
-
12:15 - 12:18It was a young consultant,
a Saudi lady and friend, -
12:18 - 12:21who helped me sell
my first project in Saudi Arabia, -
12:21 - 12:24a market I was finding hard
to gain traction in as a woman. -
12:25 - 12:26She introduced me to a client,
-
12:26 - 12:30and that introduction led to the first
of very many projects for me in Saudi. -
12:31 - 12:33Today, I have two senior women on my team,
-
12:33 - 12:36and I see making them successful
as key to my own success. -
12:38 - 12:40Women continue to advance in the world,
-
12:40 - 12:43not fast enough, but we're moving.
-
12:43 - 12:47The Arab world, too, is making progress,
despite many recent setbacks. -
12:47 - 12:51Just this year, the UAE appointed
five new female ministers to its cabinet, -
12:51 - 12:54for a total of eight female ministers.
-
12:54 - 12:57That's nearly 28 percent of the cabinet,
-
12:57 - 13:00and more than many
developed countries can claim. -
13:00 - 13:02This is today my daughter
Alia's favorite picture. -
13:03 - 13:06This is the result,
no doubt, of great leadership, -
13:06 - 13:08but it is also the result
of strong Arab women -
13:09 - 13:11not giving up and continuously
pushing the boundaries. -
13:12 - 13:16It is the result of Arab women
deciding every day like me -
13:16 - 13:17to convert shit into fuel,
-
13:17 - 13:20to work their life
to keep work out of their life, -
13:20 - 13:22and to join forces and not compete.
-
13:23 - 13:24As I look to the future,
-
13:24 - 13:27my hopes for my daughter
when she stands on this stage -
13:27 - 13:29some 20, 30 years from now
-
13:29 - 13:32are that she be as proud
to call herself her mother's daughter -
13:32 - 13:33as her father's daughter.
-
13:34 - 13:35My hopes for my son
-
13:36 - 13:39are that by then, the expression
"her mother's son" or "mama's boy" -
13:39 - 13:42would have taken on
a completely different meaning. -
13:42 - 13:43Thank you.
-
13:43 - 13:49(Applause)
- Title:
- 3 lessons on success from an Arab businesswoman
- Speaker:
- Leila Hoteit
- Description:
-
Professional Arab women juggle more responsibilities than their male counterparts, and they face more cultural rigidity than Western women. What can their success teach us about tenacity, competition, priorities and progress? Tracing her career as an engineer, advocate and mother in Abu Dhabi, Leila Hoteit shares three lessons for thriving in the modern world.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 14:02
Brian Greene edited English subtitles for 3 lessons on success from an Arab businesswoman | ||
Brian Greene edited English subtitles for 3 lessons on success from an Arab businesswoman | ||
Brian Greene edited English subtitles for 3 lessons on success from an Arab businesswoman | ||
Brian Greene edited English subtitles for 3 lessons on success from an Arab businesswoman | ||
Brian Greene approved English subtitles for 3 lessons on success from an Arab businesswoman | ||
Brian Greene edited English subtitles for 3 lessons on success from an Arab businesswoman | ||
Joanna Pietrulewicz accepted English subtitles for 3 lessons on success from an Arab businesswoman | ||
Joanna Pietrulewicz edited English subtitles for 3 lessons on success from an Arab businesswoman |