The career advice you probably didn’t get

You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. This talk, while aimed at an audience of women, has universal takeaways — for men and women, new grads and midcareer workers.

Women represent

50 percent of middle management

and professional positions,

but the percentages of women
at the top of organizations

represent not even a third of that number.

So some people hear that statistic and they ask,

why do we have so few women leaders?

But I look at that statistic

and, if you, like me, believe

that leadership manifests at every level,

you would see that there's a tremendous,

awesome resource of leaders

who are leading in middle management,

which raises a different question:

Why are there so many women

mired in the middle

and what has to happen

to take them to the top?

So some of you might be some of those women

who are in middle management

and seeking to move up in your organization.

Well, Tonya is a great example
of one of these women.

I met her two years ago.

She was a vice president in a Fortune 50 company,

and she said to me with a sense of deep frustration,

"I've worked really hard to improve my confidence

and my assertiveness and develop a great brand,

I get terrific performance evals from my boss,

my 360s in the organization let me know

that my teams love working for me,

I've taken every management course that I can here,

I am working with a terrific mentor,

and yet I've been passed over

twice for advancement opportunities,

even when my manager knows

that I'm committed to moving up

and even interested in an international assignment.

I don't understand why

I'm being passed over."

So what Tonya doesn't realize

is that there's a missing 33 percent

of the career success equation for women,

and it's understanding what this missing 33 percent is

that's required to close the gender gap at the top.

In order to move up in organizations,

you have to be known for your leadership skills,

and this would apply to any of you,

women or men.

It means that you have to be recognized

for using the greatness in you

to achieve and sustain extraordinary outcomes

by engaging the greatness in others.

Put in other language,

it means you have to use your skills

and talents and abilities

to help the organization achieve

its strategic financial goals

and do that by working effectively with others

inside of the organization and outside.

And although all three of these elements

of leadership are important,

when it comes to moving up in organizations,

they aren't equally important.

So pay attention to the green box

as I move forward.

In seeking and identifying

employees with high potential,

the potential to go to the top of organizations,

the skills and competencies

that relate to that green box

are rated twice as heavily

as those in the other two elements of leadership.

These skills and competencies

can be summarized as business,

strategic, and financial acumen.

In other words, this skill set has to do

with understanding where the organization is going,

what its strategy is,

what financial targets it has in place,

and understanding your role

in moving the organization forward.

This is that missing 33 percent

of the career success equation for women,

not because it's missing in our capabilities

or abilities,

but because it's missing in the advice

that we're given.

Here's what I mean by that.

Five years ago, I was asked to moderate

a panel of executives,

and the topic for the evening was

"What do you look for in
high-potential employees?"

So think about the three elements of leadership

as I summarize for you what they told me.

They said, "We look for people

who are smart and hard working and committed

and trustworthy and resilient."

So which element of leadership does that relate to?

Personal greatness.

They said, "We look for employees

who are great with our customers,

who empower their teams,

who negotiate effectively,

who are able to manage conflict well,

and are overall great communicators."

Which element of leadership does that equate to?

Engaging the greatness in others.

And then they pretty much stopped.

So I asked,

"Well, what about people

who understand your business,

where it's going,

and their role in taking it there?

And what about people who are able

to scan the external environment,

identify risks and opportunities,

make strategy or make strategic recommendations?

And what about people who are able

to look at the financials of your business,

understand the story that the financials tell,

and either take appropriate action

or make appropriate recommendations?"

And to a man, they said,

"That's a given."

So I turned to the audience

of 150 women and I asked,

"How many of you have ever been told

that the door-opener for career advancement

is your business, strategic and financial acumen,

and that all the other important stuff

is what differentiates you in the talent pool?"

Three women raised their hand,

and I've asked this question of women

all around the globe in the five years since,

and the percentage is never much different.

So this is obvious, right?

But how can it be?

Well, there are primarily three reasons

that there's this missing 33 percent

in the career success advice given to women?

When organizations direct women

toward resources

that focus on the conventional advice

that we've been hearing for over 40 years,

there's a notable absence of advice that relates

to business, strategic and financial acumen.

Much of the advice is emphasizing

personal actions that we need to take,

like become more assertive, become more confident,

develop your personal brand,

things that Tonya's been working on,

and advice about working with other people,

things like learn to self-promote,

get a mentor, enhance your network,

and virtually nothing said

about the importance of business, strategic

and financial acumen.

This doesn't mean that this advice is unimportant.

What it means is that this is advice

that's absolutely essential for breaking through

from career start to middle management,

but it's not the advice

that gets women to break through

from the middle, where we're 50 percent,

to senior and executive positions.

And this is why conventional advice to women

in 40 years hasn't closed the gender gap at the top

and won't close it.

Now, the second reason

relates to Tonya's comments

about having had excellent performance evals,

great feedback from her teams,

and having taken every management training program

she can lay her hands on.

So you would think that she's getting

messages from her organization

through the talent development systems

and performance management systems

that let her know how important it is

to develop business, strategic and financial acumen,

but here again, that green square is quite small.

On average,

talent and performance management systems

in the organizations that I've worked with

focus three to one

on the other two elements of leadership

compared to the importance of business,

strategic and financial acumen,

which is why typical talent and performance systems

haven't closed and won't close

the gender gap at the top.

Now, Tonya also talked about working with a mentor,

and this is really important to talk about,

because if organizations,

talent and performance systems

aren't giving people in general

information about the importance of

business, strategic and financial acumen,

how are men getting to the top?

Well, there are primarily two ways.

One is because of the positions

they're guided into,

and the other is because of informal mentoring

and sponsorship.

So what's women's experience

as it relates to mentoring?

Well, this comment from an executive

that I worked with recently

illustrates that experience.

He was very proud of the fact that last year,

he had two protégés: a man and a woman.

And he said, "I helped the woman build confidence,

I helped the man learn the business,

and I didn't realize that I was treating them

any differently."

And he was sincere about that.

So what this illustrates is that

as managers, whether we're women or men,

we have mindsets about women and men,

about careers in leadership,

and these unexamined mindsets

won't close the gender gap at the top.

So how do we take this idea

of the missing 33 percent

and turn it into action?

Well, for women, the answer is obvious:

we have to begin to focus more

on developing and demonstrating

the skills we have

that show that we're people who understand

our businesses, where they're headed,

and our role in taking it there.

That's what enables that breakthrough

from middle management

to leadership at the top.

But you don't have to be a middle manager to do this.

One young scientist that works in a biotech firm

used her insight about the missing 33 percent

to weave financial impact data

into a project update she did

and got tremendous positive feedback

from the managers in the room.

So we don't want to put 100 percent

of the responsibility on women's shoulders,

nor would it be wise to do so, and here's why:

In order for companies to achieve

their strategic financial goals,

executives understand that they have to have

everyone pulling in the same direction.

In other words, the term we use in business is,

we have to have strategic alignment.

And executives know this very well,

and yet only 37 percent,

according to a recent Conference Board report,

believe that they have that

strategic alignment in place.

So for 63 percent of organizations,

achieving their strategic financial goals

is questionable.

And if you think about what I've just shared,

that you have situations where at least 50 percent

of your middle managers

haven't received clear messaging

that they have to become focused on the business,

where it's headed, and their role in taking it there,

it's not surprising that that percentage

of executives who are confident about alignment

is so low,

which is why there are other people

who have a role to play in this.

It's important for directors on boards

to expect from their executives

proportional pools of women when they sit down

once a year for their succession discussions.

Why? Because if they aren't seeing that,

it could be a red flag

that their organization isn't as aligned

as it could potentially be.

It's important for CEOs

to also expect these proportional pools,

and if they hear comments like,

"Well, she doesn't have
enough business experience,"

ask the question,

"What are we going to do about that?"

It's important for H.R. executives

to make sure that the missing 33 percent

is appropriately emphasized,

and it's important for women and men

who are in management positions

to examine the mindsets we hold

about women and men, about careers and success,

to make sure we are creating a level playing field

for everybody.

So let me close with the latest chapter

in Tonya's story.

Tonya emailed me two months ago,

and she said that she had been
interviewed for a new position,

and during the interview, they probed

about her business acumen

and her strategic insights into the industry,

and she said that she was so happy to report

that now she has a new position

reporting directly to the
chief information officer

at her company.

So for some of you, the missing 33 percent

is an idea for you to put into action,

and I hope that for all of you,

you will see it as an idea worth spreading

in order to help organizations be more effective,

to help women create careers that soar,

and to help close the gender gap at the top.

Thank you.

(Applause)