Happy maps
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0:01 - 0:05I have a confession to make.
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0:05 - 0:12As a scientist and engineer,
I've focused on efficiency for many years. -
0:13 - 0:17But efficiency can be a cult,
-
0:17 - 0:20and today I'd like to tell you
about a journey -
0:20 - 0:27that moved me out of the cult
and back to a far richer reality. -
0:28 - 0:34A few years ago, after finishing my Ph.D.
in London, I moved to Boston. -
0:34 - 0:37I lived in Boston and worked in Cambridge.
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0:37 - 0:41I bought a racing bicycle that summer,
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0:41 - 0:43and I bicycled every day to work.
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0:43 - 0:46To find my way, I used my phone.
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0:46 - 0:50It sent me over Mass. Ave.,
Massachusetts Avenue, -
0:50 - 0:54the shortest route from
Boston to Cambridge. -
0:54 - 0:56But after a month
-
0:56 - 1:00that I was cycling every day
on the car-packed Mass. Ave., -
1:00 - 1:04I took a different route one day.
-
1:04 - 1:09I'm not entirely sure why I took
a different route that day, a detour. -
1:09 - 1:13I just remember a feeling of surprise;
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1:13 - 1:17surprise at finding a street with no cars,
-
1:17 - 1:21as opposed to the nearby
Mass. Ave. full of cars; -
1:21 - 1:26surprise at finding a street
draped by leaves and surrounded by trees. -
1:26 - 1:32But after the feeling
of surprise, I felt shame. -
1:32 - 1:35How could I have been so blind?
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1:35 - 1:37For an entire month,
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1:37 - 1:40I was so trapped in my mobile app
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1:40 - 1:43that a journey to work
became one thing only: -
1:43 - 1:46the shortest path.
-
1:46 - 1:49In this single journey,
there was no thought -
1:49 - 1:52of enjoying the road,
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1:52 - 1:53no pleasure in connecting with nature,
-
1:53 - 1:57no possibility of looking
people in the eyes. -
1:57 - 1:59And why?
-
1:59 - 2:03Because I was saving a minute
out of my commute. -
2:04 - 2:08Now let me ask you: Am I alone here?
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2:08 - 2:14How many of you have never used
a mapping app for finding directions? -
2:14 - 2:16Most of you, if not all, have.
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2:16 - 2:21And don't get me wrong -- mapping apps
are the greatest game-changer -
2:21 - 2:24for encouraging people
to explore the city. -
2:24 - 2:28You take your phone out
and you know immediately where to go. -
2:28 - 2:31However, the app also assumes
-
2:31 - 2:36there are only a handful
of directions to the destination. -
2:36 - 2:40It has the power to make
those handful of directions -
2:40 - 2:45the definitive direction
to that destination. -
2:45 - 2:48After that experience, I changed.
-
2:48 - 2:51I changed my research
from traditional data-mining -
2:51 - 2:55to understanding how people
experience the city. -
2:55 - 2:58I used computer science tools
-
2:58 - 3:03to replicate social science
experiments at scale, at web scale. -
3:03 - 3:08I became captivated
by the beauty and genius -
3:08 - 3:11of traditional social science experiments
-
3:11 - 3:16done by Jane Jacobs,
Stanley Milgram, Kevin Lynch. -
3:16 - 3:20The result of that research
has been the creation of new maps, -
3:20 - 3:25maps where you don't only find
the shortest path, the blue one, -
3:25 - 3:28but also the most enjoyable path,
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3:28 - 3:30the red one.
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3:30 - 3:34How was that possible?
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3:34 - 3:36Einstein once said,
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3:36 - 3:39"Logic will get you from A to B.
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3:39 - 3:42Imagination will take you everywhere."
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3:42 - 3:44So with a bit of imagination,
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3:44 - 3:46we needed to understand
-
3:46 - 3:50which parts of the city
people find beautiful. -
3:50 - 3:53At the University of Cambridge,
with colleagues, -
3:53 - 3:56we thought about this simple experiment.
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3:56 - 3:59If I were to show you
these two urban scenes, -
3:59 - 4:02and I were to ask you
which one is more beautiful, -
4:02 - 4:04which one would you say?
-
4:06 - 4:09Don't be shy.
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4:09 - 4:12Who says A? Who says B?
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4:12 - 4:14Brilliant.
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4:14 - 4:16Based on that idea,
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4:16 - 4:18we built a crowdsourcing platform,
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4:18 - 4:19a web game.
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4:19 - 4:22Players are shown pairs of urban scenes,
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4:22 - 4:28and they're asked to choose which one
is more beautiful, quiet and happy. -
4:28 - 4:30Based on thousands of user votes,
-
4:30 - 4:33then we are able to see
where consensus emerges. -
4:33 - 4:37We are able to see which
are the urban scenes -
4:37 - 4:39that make people happy.
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4:39 - 4:42After that work, I joined Yahoo Labs,
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4:42 - 4:45and I teamed up with Luca and Rossano,
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4:45 - 4:48and together, we aggregated
those winning locations in London -
4:48 - 4:52to build a new map of the city,
-
4:52 - 4:56a cartography weighted for human emotions.
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4:56 - 5:00On this cartography, you're not only
able to see and connect -
5:00 - 5:05from point A to point B
the shortest segments, -
5:05 - 5:08but you're also able
to see the happy segment, -
5:08 - 5:12the beautiful path, the quiet path.
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5:12 - 5:16In tests, participants found the happy,
the beautiful, the quiet path -
5:16 - 5:20far more enjoyable than the shortest one,
-
5:20 - 5:26and that just by adding
a few minutes to travel time. -
5:26 - 5:30Participants also love to attach
memories to places. -
5:30 - 5:35Shared memories --
that's where the old BBC building was; -
5:35 - 5:40and personal memories --
that's where I gave my first kiss. -
5:40 - 5:44They also recalled how some paths
smelled and sounded. -
5:44 - 5:47So what if we had a mapping tool
-
5:47 - 5:50that would return
the most enjoyable routes -
5:50 - 5:52based not only on aesthetics
-
5:52 - 5:56but also based on smell, sound,
and memories? -
5:56 - 6:00That's where our research
is going right now. -
6:00 - 6:02More generally, my research,
-
6:02 - 6:07what it tries to do is avoid
the danger of the single path, -
6:07 - 6:12to avoid robbing people of fully
experiencing the city in which they live. -
6:12 - 6:16Walk the path through the park,
not through the car park, -
6:16 - 6:18and you have an entirely different path.
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6:18 - 6:21Walk the path full of people you love
-
6:21 - 6:22and not full of cars,
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6:22 - 6:24and you have an entirely different path.
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6:24 - 6:26It's that simple.
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6:27 - 6:30I would like to end with this thought:
-
6:30 - 6:32do you remember "The Truman Show?"
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6:32 - 6:35It's a media satire in which a real person
-
6:35 - 6:38doesn't know he's living
in a fabricated world. -
6:38 - 6:44Perhaps we live in a world
fabricated for efficiency. -
6:44 - 6:47Look at some of your daily habits,
-
6:47 - 6:53and as Truman did in the movie,
escape the fabricated world. -
6:53 - 6:55Why?
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6:55 - 7:01Well, if you think that adventure
is dangerous, try routine. It's deadly. -
7:01 - 7:03Thank you.
-
7:03 - 7:07(Applause)
- Title:
- Happy maps
- Speaker:
- Daniele Quercia
- Description:
-
Mapping apps help us find the fastest route to where we’re going. But what if we’d rather wander? Researcher Daniele Quercia demos “happy maps” that take into account not only the route you want to take, but how you want to feel along the way.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDTalks
- Duration:
- 07:20
Morton Bast edited English subtitles for Happy maps | ||
Morton Bast edited English subtitles for Happy maps | ||
Morton Bast edited English subtitles for Happy maps | ||
Morton Bast edited English subtitles for Happy maps | ||
Morton Bast approved English subtitles for Happy maps | ||
Madeleine Aronson edited English subtitles for Happy maps | ||
Madeleine Aronson edited English subtitles for Happy maps | ||
Madeleine Aronson accepted English subtitles for Happy maps |