How blue jeans were invented | Moments of Vision 10 - Jessica Oreck
-
0:07 - 0:13In a Moment of Vision...
-
0:13 - 0:17It's the height of the Gold Rush,
1850s California. -
0:17 - 0:22A young tailor named Jacob Davis notices
that his gold-mining customers -
0:22 - 0:26are wearing through pants faster
than they can patch them. -
0:26 - 0:27In a moment of vision,
-
0:27 - 0:32Davis adds reinforcing metal rivets
to his pant design, -
0:32 - 0:34strategically placing them
at points of strain, -
0:34 - 0:38like the corners of pockets
and the base of the fly. -
0:38 - 0:42The enhanced trousers are soon
in high demand. -
0:42 - 0:46In order to take out a patent on
the highly successful riveted pant, -
0:46 - 0:49Davis needs a business partner.
-
0:49 - 0:51He approaches the supplier
of his cloth, -
0:51 - 0:55a dry goods merchant
by the name of Levi Strauss. -
0:55 - 0:59Strauss and Davis begin manufacturing
pants out of denim, -
0:59 - 1:04and continue to modify the design
to accommodate their customers. -
1:04 - 1:07It is rumored that the removal
of the crotch rivet -
1:07 - 1:09was due to a complaint from the miners
-
1:09 - 1:14that squatting too near a campfire
in their typical underwear-free fashion -
1:14 - 1:17could be painful.
-
1:17 - 1:21Jeans continued to be modified
and diversified over the years, -
1:21 - 1:24eventually becoming
an everyday fashion item -
1:24 - 1:27for both work and play by the 1960s.
-
1:27 - 1:34Today, 96% of American consumers own
at least one, if not many, pairs of jeans.
- Title:
- How blue jeans were invented | Moments of Vision 10 - Jessica Oreck
- Description:
-
View full lesson: http://ed.ted.com/lessons/how-blue-jeans-were-invented-moments-of-vision-10-jessica-oreck
Today, 96% of American consumers own at least one pair of jeans. But where did these durable duds come from? And how did they get so popular? Jessica Oreck shares the humble origins of blue jeans.
Lesson and animation by Jessica Oreck.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TED-Ed
- Duration:
- 01:57
Jessica Ruby approved English subtitles for How blue jeans were invented | Moments of Vision 10 - Jessica Oreck | ||
Jessica Ruby accepted English subtitles for How blue jeans were invented | Moments of Vision 10 - Jessica Oreck | ||
Jessica Ruby edited English subtitles for How blue jeans were invented | Moments of Vision 10 - Jessica Oreck | ||
Jennifer Cody edited English subtitles for How blue jeans were invented | Moments of Vision 10 - Jessica Oreck |