The storyteller in all of us | Zach King | TEDxPortland
-
0:14 - 0:16It was six years ago
that I was just leaving Portland. -
0:16 - 0:18I had been born and raised here,
-
0:18 - 0:21and I was taking off
to LA to go live there. -
0:21 - 0:25It was scary to be a young kid -
just graduated from high school - -
0:25 - 0:27planning on taking over the film world,
-
0:27 - 0:29and I was just planning on going out
-
0:29 - 0:32to be a film student
in Los Angeles at that time. -
0:32 - 0:34If you were to come up and ask me,
-
0:34 - 0:37"What are you going to do
when you graduate film school?" -
0:37 - 0:40I'd have, of course, said,
"Well, I'm going to be in Hollywood, -
0:40 - 0:44making feature films for the big screen,
and my name up in lights, -
0:44 - 0:47and working alongside
my favorite director, Spielberg, here. -
0:47 - 0:48(Laughter)
-
0:48 - 0:50Of course, that was going to happen.
-
0:50 - 0:54But actually, fast-forward to today,
-
0:54 - 1:00and I'm actually making short videos
out of my garage for this - -
1:00 - 1:02the small screen and the internet.
-
1:02 - 1:05And this is one of the tools
that has changed my life, -
1:05 - 1:07among a couple of others.
-
1:07 - 1:10What actually happened was I didn't
get into film school like I expected. -
1:10 - 1:13I ended up having a year at university
while I was waiting to reapply, -
1:13 - 1:15and I was kind of bummed out like,
-
1:15 - 1:18"OK, man, I thought my calling
was to be a filmmaker -
1:18 - 1:20and direct with Spielberg."
-
1:20 - 1:23So I fell in love with something
during that time, -
1:23 - 1:25and it wasn't a girl.
-
1:25 - 1:28I fell in love with the internet
and digital technology -
1:28 - 1:29because at the time,
-
1:29 - 1:33I realized both of these were really
converging in a really cool way. -
1:33 - 1:35The internet has poise itself,
-
1:35 - 1:37especially, websites like YouTube
were just coming out, Vimeo. -
1:37 - 1:41You could post your work online
and start building a following. -
1:41 - 1:44And then on the other side,
you had digital technology taking off. -
1:44 - 1:48Cameras were getting cheaper,
they were getting better quality, -
1:48 - 1:51and again, they were only
costing a couple of thousand dollars. -
1:52 - 1:53So I took a camera,
-
1:53 - 1:56and I started filming my own videos
while I wasn't in film school. -
1:56 - 1:58I didn't have film homework,
-
1:58 - 2:01so I did that and I posted online,
and began building this following. -
2:02 - 2:03And it started changing my life.
-
2:03 - 2:05Because then I'd go to film school,
-
2:05 - 2:08and I eventually been talking
to classmates, my teachers, like, -
2:08 - 2:12"How do you get into the film industry?
How do you get into Hollywood?" -
2:12 - 2:14because I still want to direct.
-
2:14 - 2:17And they would tell me this,
"OK. Well, here's how it works: -
2:17 - 2:19you go into Hollywood,
work for ten years up the ladder -
2:19 - 2:21doing nothing you really like to do.
-
2:21 - 2:25You're being assistant to somebody,
and doing this dirty job here, -
2:25 - 2:28and then you finally get to a place
where you can pitch your movie. -
2:28 - 2:32Because what all directors want is
this chance to be in front of executives -
2:32 - 2:33and pitch their story.
-
2:33 - 2:35So if you get that chance,
-
2:35 - 2:37and let's say the Hollywood
system buys it, -
2:37 - 2:41the studio pays for you to go off
for a couple years and make that movie, -
2:41 - 2:43then you come back,
and you have a theatrical release, -
2:43 - 2:45and two things could either happen.
-
2:45 - 2:48One, it does awful and you skip town
and never direct something again, -
2:48 - 2:50or it does well,
-
2:50 - 2:54and that's the moment
you get to start building your following. -
2:54 - 2:57But I'm stepping back as a student
still in film school going, -
2:57 - 3:00"Well, that doesn't make sense to me
because that system's got to be broken." -
3:00 - 3:02I'm already building my following online,
-
3:02 - 3:05and I had friends
that were doing this online, -
3:05 - 3:08building successful YouTube channels
and other networks online. -
3:08 - 3:12So that didn't make sense,
to wait 12 - 15 years -
3:12 - 3:13before I could really start my career,
-
3:13 - 3:15and even in between -
-
3:15 - 3:18It didn't sound like
I'd be doing something that I loved. -
3:18 - 3:22So it was this tool
that started to change my life. -
3:22 - 3:25It was other tools like the cameras
that started to change my life. -
3:25 - 3:27How many of you have one of these?
-
3:28 - 3:30Oh, that's a shocker. OK.
-
3:30 - 3:31(Laughter)
-
3:31 - 3:32So what I want you to do,
-
3:32 - 3:34go ahead and get them
out of your pockets, OK? -
3:34 - 3:37I'm giving you permission
because half of you are already on them. -
3:37 - 3:38(Laughter)
-
3:38 - 3:41I see you tweeting over there,
and taking a picture over here. -
3:41 - 3:43But actually, it's crazy.
-
3:43 - 3:46Most of you will check this twice
during the course of my 15-minute talk. -
3:46 - 3:49Most of us check our phones
ten times an hour -
3:50 - 3:52and that equals 150 times a day.
-
3:52 - 3:55And for me, probably
all of you in this room, -
3:55 - 3:57we check it like 300 times a day.
-
3:57 - 3:59Actually, here's what I want you to do,
-
4:00 - 4:03by answering this question,
by raising your phone in the air. -
4:03 - 4:06Did you check your phone after being awake
for 15 minutes this morning? -
4:07 - 4:10Eighty percent of you. OK.
-
4:10 - 4:13Here's what I won't make you answer.
-
4:13 - 4:16When you go to lunch after this,
and you go to the bathroom, -
4:16 - 4:19seventy five percent of you
will take your phone with you. -
4:19 - 4:20(Laughter)
-
4:20 - 4:23So, yeah, you're raising your hand,
your phone there. -
4:23 - 4:28But what I'm saying is, we live in an age
where technology is one of our tools. -
4:28 - 4:32The internet is one of my tools,
and we only need just this. -
4:33 - 4:36You know, I was flying
up to Portland from LA yesterday, -
4:36 - 4:39I was thinking on the plane right here,
-
4:39 - 4:43"If you were a writer,
back in the day, in the 14th century, -
4:43 - 4:46before the printing press
was invented by Gutenberg, -
4:46 - 4:49were you just writing your book,
finish it, put it on the shelf, -
4:49 - 4:50just sit back, and wonder,
-
4:50 - 4:53'I hope someone makes a machine
that can publish this someday?'" -
4:53 - 4:54(Laughter)
-
4:54 - 4:56Because I don't know
how they're expecting people -
4:56 - 4:59to reach the world,
to get their books out there, -
4:59 - 5:02but we don't have that problem anymore,
we have the technology. -
5:02 - 5:05Literally, if you're a writer in here,
you can go on your phone, -
5:05 - 5:08and you can publish a blog and post it,
and people can read it everywhere. -
5:09 - 5:11It's, like, not one of our problems.
-
5:11 - 5:15So I'm saying you only need a few tools
to connect the world over here. -
5:15 - 5:18I brought my two tools.
I use the computer and my camera. -
5:18 - 5:22So over here, I've got in my backpack,
I call this my traveling office -
5:22 - 5:26because when I leave LA -
I work in LA with the garage - -
5:26 - 5:29this is my computer, I do my editing here.
-
5:29 - 5:32I do all the importing
and the magic of posting online, -
5:32 - 5:33and then you've got my camera,
-
5:33 - 5:35and this is only
a couple of thousand dollars. -
5:35 - 5:38I'm not going to nerd out
about what's so cool about this; -
5:38 - 5:41you've got an interchangeable lens
and all this DSLR technology, -
5:41 - 5:45but what's amazing is this's only
a couple of thousand dollars, -
5:45 - 5:48whereas the buy-in ticket
to make a Hollywood movie -
5:48 - 5:49just a couple years ago,
-
5:49 - 5:54you had to have a hundred thousand dollars
just to buy a camera or rent camera, -
5:54 - 5:56and then you had to process on film.
-
5:56 - 5:59You guys, if you're not into film,
maybe you don't care, -
5:59 - 6:02but this is incredible technology,
-
6:02 - 6:05and this is my tool
on how I'm reaching the world. -
6:07 - 6:09So I made a video a while ago
-
6:09 - 6:10(Laughter)
-
6:10 - 6:11called Jedi Kittens.
-
6:11 - 6:12(Laughter)
-
6:12 - 6:15And that was just the response
it got when it went online. -
6:15 - 6:16It was crazy.
-
6:16 - 6:18So I was really into Star Wars,
-
6:18 - 6:22and I thought it'd be fun to make
a movie just like Lucas had made, -
6:22 - 6:24and maybe just make a scene a bit.
-
6:24 - 6:26But the problem is
you're a college student. -
6:26 - 6:28You're living off, like, noodles,
-
6:28 - 6:31and you don't have millions of dollars
in your back pocket. -
6:31 - 6:35So I took some cardboard,
hot glue, spray paint -
6:35 - 6:40and cast some adorable kittens,
and this is what I came up with. -
6:42 - 6:45(Video starts)
-
7:18 - 7:20(Laughter)
-
7:20 - 7:23(Applause)
-
7:25 - 7:30So what I'm really to tell you today is
that when you take Star Wars and kittens -
7:30 - 7:31you can make a successful video.
-
7:31 - 7:32Thank you very much.
-
7:32 - 7:33(Applause) (Laughter)
-
7:33 - 7:35No, I'm kidding.
-
7:35 - 7:37Jedi Kittens was a great video for us
-
7:37 - 7:39which really got our channel kick-started.
-
7:39 - 7:41We started growing a really big audience.
-
7:41 - 7:44I think to this day,
it has like over 10 million views. -
7:44 - 7:50But it was crazy because it's really
what the modern filmmaker can do. -
7:50 - 7:51We made this in one night.
-
7:51 - 7:52I was in film school.
-
7:52 - 7:56So we had our classes during the day,
and starting around 9 o'clock at night. -
7:56 - 7:57I said to my best friend,
-
7:57 - 8:00"Hey, you want to make a movie
Jedi Kittens like Star Wars?" -
8:00 - 8:01He said, "Of course."
-
8:01 - 8:02So we go off
-
8:02 - 8:04and we make this movie from 9:00 at night,
-
8:04 - 8:06we film until midnight.
-
8:06 - 8:08And we've got all the footage
on our computer here, -
8:08 - 8:10and we're just sitting
side-by-side editing, -
8:10 - 8:11till 8 in the morning.
-
8:11 - 8:14That's how we did
all our film shoots during school. -
8:14 - 8:15We did it at night,
-
8:15 - 8:18and then posted it
at eight in the morning. -
8:18 - 8:21At the same time
while that was happening - -
8:21 - 8:23this is, by the way, what you have to do
-
8:23 - 8:26to compose a score
with a 40-50 piece orchestra. -
8:26 - 8:29The same time though, in Atlanta, Georgia,
-
8:29 - 8:33my composer, Andrew, was writing the score
to the movie as we were making it. -
8:33 - 8:38So by 8 AM after I'd give him
the rough cut around midnight, -
8:38 - 8:42he's doing an all-nighter down there,
sending me the music, and we posted it. -
8:42 - 8:44Like that the whole process is complete.
-
8:44 - 8:48And I also have a sound guy that I
work with, out of Wheaton, Illinois, -
8:48 - 8:50and I was sending him
the sound effect like: -
8:50 - 8:53design what I thought it should be like,
and what he should do. -
8:53 - 8:56So all of us are collaborating
over the internet. -
8:56 - 8:58We're not even sitting
next to each other. -
8:58 - 9:01Making a movie that ends up
a getting couple of million dollars, -
9:01 - 9:03and we didn't have a million
dollars to make it, -
9:03 - 9:06I think we had just cardboard
and hoglet, whatever that cost, -
9:06 - 9:08that was my cost for making this movie.
-
9:08 - 9:12So it's because of technology
that's changing all of our industries -
9:12 - 9:15that we're having so much power
in just the tools, -
9:15 - 9:18and letting our ideas
go out there and be effective. -
9:18 - 9:21What I love is it's not just filmmaking;
-
9:21 - 9:26it's music; it's art; it's journalism;
it's so many different mediums. -
9:27 - 9:30So I took a road trip last summer,
me and my two best friends, -
9:30 - 9:32we hop in a tiny little Prius -
-
9:32 - 9:36and we found out it was a tiny Prius
because we went around 10,000 miles - -
9:36 - 9:40we'd go to 50 different cities in 40 days,
-
9:40 - 9:43and what we were finding was incredible.
-
9:43 - 9:45We were finding that kids
-
9:45 - 9:48were coming up to show us their work,
we were meeting with fans. -
9:49 - 9:52And they were showing us their work,
and we were blown away. -
9:52 - 9:56Because these are
10-, 11-, 12-years-olds doing ... -
9:56 - 9:59you just saw they were making
like Jedi Kittens on their own, -
9:59 - 10:00and they're 10 years old.
-
10:01 - 10:03My mind was blown because it was literally
-
10:03 - 10:06the power of these tools
that these kids had access to now, -
10:06 - 10:11which a couple years ago,
I believe these don't exist. -
10:11 - 10:14So these tools are allowing our kids
-
10:14 - 10:18to create far before what we
were ever thinking we could do. -
10:18 - 10:21And I feel like, I don't know if I'm going
to have a job someday -
10:21 - 10:24because these kids
are the new generation of film makers. -
10:24 - 10:26And if you look at all the spaces
that are changing, -
10:26 - 10:29you're going to have a new
generation of writers, songwriters, -
10:29 - 10:33and composers, and artists
and graphic designers - -
10:33 - 10:36all because of the power
of our technology. -
10:37 - 10:40What I love too is I have a friend in LA -
-
10:40 - 10:42How many of you have heard of this video?
-
10:42 - 10:43(Applause)
-
10:43 - 10:47Yes, it's a very popular video,
and it took off about a month ago, -
10:47 - 10:48and it was called First Kiss.
-
10:48 - 10:50And basically the concept
-
10:50 - 10:54was we took 20 different people
who had never met, -
10:54 - 10:56and they kissed for the first time.
-
10:56 - 11:03And what took off was 50 million views
of that video in the first week. -
11:03 - 11:06It's got over almost
80 million now I believe, -
11:06 - 11:09and it was just a 1,300 dollar budget.
-
11:09 - 11:10That is insane.
-
11:10 - 11:12Because you have the advertising world -
-
11:12 - 11:16there's Wieden+Kennedy people here,
and I'm probably going to stir the pot - -
11:16 - 11:18but you've got ad agencies
spending millions of dollars, -
11:18 - 11:21and I know because I work
with these ad agencies now, -
11:21 - 11:22I work with brands directly,
-
11:22 - 11:26I know how much they spend -
spending ridiculous amounts of money, -
11:26 - 11:29creating something
that doesn't even get that much buzz, -
11:29 - 11:31which they just trash, throw away,
and never even publish. -
11:31 - 11:35But here's a girl, Tatia, my friend,
made this video for 1,300 dollars, -
11:36 - 11:38and she posted and gets 80 million views.
-
11:38 - 11:40That is insane.
-
11:40 - 11:44I think that shows the power that's going
to be in individual creators now, -
11:44 - 11:46that you don't have
to be an agency to create, -
11:46 - 11:50you don't have to have millions of dollars
to make your Hollywood movie. -
11:50 - 11:53You have the power in the tools
in the digital technology -
11:53 - 11:55right in your pockets right now.
-
11:56 - 11:59So, if I were to encourage you something,
here's what I would say. -
12:00 - 12:02You guys have so many great tools here,
-
12:03 - 12:04so create well.
-
12:05 - 12:10You have so many tools right here
on your computer, software, designing. -
12:10 - 12:13Someone was talking earlier about
how it's just his finger and his mouse, -
12:13 - 12:17moving and creating these awesome logos.
-
12:18 - 12:20But you know what?
These tools are going to fade away. -
12:21 - 12:22And I was wondering this.
-
12:23 - 12:27If Beethoven and Mozart were in this era,
what would they have composed? -
12:27 - 12:29How would they have composed it?
-
12:29 - 12:33Would they have used
a MIDI technology and little synths? -
12:33 - 12:35What would Beethoven's score
sound like now? -
12:35 - 12:37Or what would a writer be doing now?
-
12:37 - 12:40Or would DaVinci be the next
Steve Jobs of our era -
12:40 - 12:43if he had our technology
at his fingertips? -
12:44 - 12:46I don't know what they would have done,
-
12:46 - 12:50but I do know this: we're all placed
in our different time in history, -
12:50 - 12:54and we all have a really cool power
to create something. -
12:55 - 12:59Actually, I want to create something
right now with you guys - a vine video? -
12:59 - 13:00Audience: Yes. ZK: OK.
-
13:00 - 13:03I think it'd be really cool
to get you in a vine video. -
13:03 - 13:05My parents are here,
so I have to explain: a vine video ... -
13:05 - 13:07(Laughter)
-
13:07 - 13:10A Vine video is where you
create something in six seconds, -
13:10 - 13:12and, literally, that's all you have.
-
13:12 - 13:15It posts onto your channel
where people can follow you, -
13:15 - 13:18and if you don't mind,
a million people are going to see you. -
13:18 - 13:20But I'll come down,
we will get the house lights on, -
13:20 - 13:22and I'll create a video with you.
-
13:22 - 13:23Here's how it works.
-
13:23 - 13:26I push with my thumb
a little record button, -
13:26 - 13:29and I'm going to record the first half
down here in the audience with you. -
13:29 - 13:32The idea is I'm going to
teleport on to the stage. -
13:32 - 13:33Is that cool enough for you guys?
-
13:33 - 13:36So what I'm going to do,
I don't need you guys yet. -
13:36 - 13:38You just sit still,
and look pretty like you are. -
13:38 - 13:40I'm going to say, "Hey,
I'm here at TEDxPortland, -
13:40 - 13:42I'm going to teleport to the stage."
-
13:43 - 13:44OK, it looks stupid.
-
13:44 - 13:46But wait until I get up there.
-
13:46 - 13:49(Laughter)
-
13:49 - 13:52You know, half the time I'm filming these,
-
13:52 - 13:55my roommates, the housemates
think I am a freak. -
13:55 - 13:56But OK.
-
13:56 - 13:58So here's where I need you guys, really.
-
13:58 - 14:00When I record the last half,
-
14:00 - 14:02I'm going to teleport
onto the stage in the video, -
14:02 - 14:04I want you guys to erupt.
-
14:04 - 14:06You need to stand up, clap and cheer
-
14:06 - 14:08because a lot of people
are going to see this, OK? -
14:08 - 14:09Are you guys ready?
-
14:09 - 14:10Audience: Yeah.
-
14:10 - 14:12Put your phones down now
-
14:12 - 14:14so you can do this.
-
14:14 - 14:15Here we go.
-
14:15 - 14:18Right when I land, you guys erupt.
-
14:20 - 14:22(Cheers)
-
14:22 - 14:25(Applause)
-
14:27 - 14:28(Laughter)
-
14:28 - 14:30Great. I love the energy.
That was awesome. -
14:30 - 14:33When I sit down, I'll post this.
-
14:33 - 14:35It'll go live to 1.1 million people.
-
14:35 - 14:38So if you don't mind,
just ... you're all in it. -
14:38 - 14:39You look great.
-
14:39 - 14:40Thank you very much.
-
14:40 - 14:41(Applause)
-
14:41 - 14:44(Cheering)
-
14:48 - 14:54I'll show you where you can watch
that video when I post that. -
14:54 - 14:56But what I want to leave you with is this:
-
14:56 - 14:59we have so much technology,
again, in our pockets. -
14:59 - 15:00We have the power
-
15:00 - 15:03for all your different spaces
that are changing. -
15:03 - 15:05If you're a writer, a music composer,
-
15:05 - 15:09and what I want you guys to do
is realize that these are just tools. -
15:09 - 15:10In a couple years,
-
15:10 - 15:13there'll be a new one of these,
or probably in six months. -
15:13 - 15:16And in a couple years,
there'll be a new camera, a new computer. -
15:16 - 15:18Maybe someday
we'll be answering phones like: -
15:18 - 15:19"Hello. What's up?"
-
15:19 - 15:22I don't know what
technology will look like, -
15:22 - 15:25but this is just a tool.
-
15:27 - 15:30It's what's in here that matters:
-
15:31 - 15:36your ideas and your thoughts
are what can inspire people. -
15:36 - 15:41So take the tools, take your ideas,
-
15:41 - 15:43and create something
that will inspire the world. -
15:46 - 15:49(Applause) (Cheering)
- Title:
- The storyteller in all of us | Zach King | TEDxPortland
- Description:
-
Our ideas and thoughts are what really matters. Creating something that should inspire the world through new technologies.
Zach is a filmmaker, born and raised in Portland.He started his film journey at age seven when his parents gave him a camera at a wedding. After being rejected from film school, he started the YouTube channel "FinalCutKing," where he posted video editing tutorials.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 15:56
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Oops, I guess I clicked "complete" wrongly instead of saving.
Can any LC send back to me?