Lifesaver - how to save lives with interactive film | Martin Percy | TEDxTUHHSalon
-
0:07 - 0:08Hello.
-
0:10 - 0:12(Laughter)
-
0:13 - 0:16So - if I had a really
had a heart attack... -
0:16 - 0:21how many of you are confident
that you would know what to do -
0:21 - 0:23to save my life?
-
0:23 - 0:25Put your hands up if you are.
-
0:26 - 0:31Okay, so some, some - but many of you
are not confident at all. -
0:31 - 0:34And to be honest,
you're right to be worried. -
0:34 - 0:39Because today, about 1000 people
will die in Europe alone -
0:39 - 0:42from cardiac arrest and choking.
-
0:42 - 0:44And about the same number
in the United States. -
0:44 - 0:47And many more, all around the world.
-
0:47 - 0:50Now many of those victims could be saved
-
0:50 - 0:54if the people around them
knew simple emergency skills. -
0:55 - 0:58Now wouldn't it be great
-
0:58 - 1:02if we had a better way to teach
those emergency skills? -
1:02 - 1:05Maybe we could use the internet to do it.
-
1:05 - 1:08Maybe we could do something like this...
-
1:09 - 1:12(Video) Narrator: Lifesaver
is an experiment in a whole new way -
1:12 - 1:14to teach emergency skills.
-
1:17 - 1:20It's a movie you play like a game.
-
1:20 - 1:25It throws you into three situations
where someone will be dead in 10 minutes -
1:25 - 1:28unless you do the right thing.
-
1:29 - 1:30You learn by doing.
-
1:30 - 1:33Do it wrong - and see the consequences.
-
1:43 - 1:45Man: Call for an ambulance!
Woman: Okay! -
1:45 - 1:49Narrator: Do it right - and sense
the thrill of saving a life. -
1:49 - 1:51Woman 1: Isn't that the ambulance?
-
1:51 - 1:54Shouldn't we just wait
for the ambulance people to arrive? -
2:00 - 2:04Woman 2: No, no, he can't wait.
Machine voice: Shock delivered. -
2:04 - 2:07Woman 1: Jake, come on wake up!
Wake up! -
2:07 - 2:09Man: Did it work? Did it work?
-
2:09 - 2:12Woman 2: Guys please!
Machine voice: Start CPR. -
2:12 - 2:15Woman 1: Do something!
Woman 2: I'm going to start CPR again. -
2:15 - 2:17Woman 1: What do we do?
-
2:17 - 2:20Martin Percy: "Do something!"
"What we do?" -
2:20 - 2:22Words like that are being said
-
2:22 - 2:25hundreds of times,
all around the world, today. -
2:26 - 2:28So, what might be wrong
with the current way -
2:28 - 2:31of teaching people how to do CPR?
-
2:31 - 2:33I found out way back in 2004.
-
2:34 - 2:37Now this is not a picture of me - ok?
-
2:37 - 2:40But it was this kind of course.
-
2:40 - 2:42Little plastic dummy.
-
2:42 - 2:44One teacher for about ten people.
-
2:44 - 2:46Tea and biscuits.
-
2:46 - 2:48All very nice and relaxed.
-
2:48 - 2:50Now after the course,
I got talking to the teacher -
2:50 - 2:51who was an ambulance guy.
-
2:51 - 2:55And he said that this form of teaching
has got some fundamental problems. -
2:55 - 2:59It's small scale.
One teacher - ten people. -
2:59 - 3:03So it's always going to be
very difficult to get to a situation -
3:03 - 3:06where hundreds of thousands
or millions of people know this stuff. -
3:06 - 3:08It's expensive - because it's small scale.
-
3:08 - 3:10And it's inconvenient.
-
3:10 - 3:14Very often people who want to do
one of these courses can't find a course. -
3:14 - 3:16It's forgettable.
-
3:16 - 3:19People generally find that they forget
-
3:19 - 3:21what they've learned
on one of these courses -
3:21 - 3:22after about 6 months.
-
3:22 - 3:24They don't forget completely.
-
3:24 - 3:26But they forget to the extent
-
3:26 - 3:30that if a crisis really happens,
they don't actually step forward and help. -
3:30 - 3:32Because they don't have the confidence.
-
3:32 - 3:36But then the final problem
was in a sense the most challenging. -
3:36 - 3:38It's unrealistic.
-
3:38 - 3:40What the ambulance guy said
-
3:40 - 3:45is that if you are trying to save a friend
of yours or a family member -
3:45 - 3:47who's having a heart attack or choking
-
3:47 - 3:52it will quite possibly be
the most terrifying moment of your life. -
3:52 - 3:55There will be screaming.
There will be shouting. -
3:55 - 3:57There will be blood.
There will be panic. -
3:57 - 3:59It will not be at all nice or polite.
-
3:59 - 4:03And this form of training
just doesn't prepare you for that. -
4:03 - 4:08All of this leads to something called
the bystander effect. -
4:08 - 4:11And that comes in two horrible flavors.
-
4:11 - 4:13There's the untrained bystander.
-
4:13 - 4:16So those are people
who've never done a CPR course. -
4:16 - 4:18They have no idea
how to save someone who's choking. -
4:18 - 4:22If there's a crisis,
they just have no idea what to do. -
4:22 - 4:24And so of course they can't help.
-
4:24 - 4:26Now that's bad enough.
-
4:26 - 4:29But what's worse
is the trained bystanders. -
4:29 - 4:32So those people who have done
a course - and this happens all the time - -
4:32 - 4:34they have done a course.
-
4:34 - 4:38But when they see a real crisis,
they're just completely frozen. -
4:39 - 4:41Because it's so different
-
4:41 - 4:44from what they've seen before
that they just can't help. -
4:44 - 4:46And so they don't do anything.
-
4:46 - 4:49And so people die as a result.
-
4:49 - 4:53So - this is clearly something
which could use a better idea. -
4:54 - 4:59So I thought - why don't we take video
and put it together with interactivity. -
4:59 - 5:01We can make it realistic.
-
5:01 - 5:03So the videos will be very gritty,
-
5:03 - 5:06lots of screaming, lots of shouting,
lots of panic. -
5:07 - 5:08It'll be interactive.
-
5:08 - 5:12So you can't just sit back and watch
the video and let it flow over you. -
5:12 - 5:16You'll have to do things
all the way through to make things happen. -
5:16 - 5:20It will be a complement
to existing training. -
5:21 - 5:23No-one on the Lifesaver project
-
5:23 - 5:27thinks that you should not do
a traditional training course. -
5:28 - 5:31If you can get on a traditional course
- terrific! Do it! -
5:31 - 5:33But if you've done a course
-
5:33 - 5:36and you've kind of forgotten
and you want a refresher -
5:36 - 5:38or if you can't get on one
of the traditional courses -
5:38 - 5:42or if you just want more realism -
then there will be this for you. -
5:42 - 5:45It'll be convenient
- because it'll be online the whole time. -
5:45 - 5:48And we'll make it free.
-
5:48 - 5:51But of course that means
we need to get funding. -
5:51 - 5:54So, this is 2004.
-
5:54 - 5:58I thought, you know - an interactive film
to save people's lives. -
5:58 - 6:01Who is not going to want to fund that
- right?! -
6:01 - 6:04(Laughter)
Okay so - cut to 2011. -
6:04 - 6:09After seven years, I'd managed to raise
half the money. -
6:10 - 6:12By that stage
-
6:12 - 6:16I was working with a company called UNIT9
and we had managed to get 50% -
6:16 - 6:19of the funding we needed
from a UK government agency called -
6:19 - 6:21the Technology Strategy Board.
-
6:21 - 6:24So we needed to find the other 50%.
-
6:24 - 6:27But we had twelve months
so we weren't worried. -
6:27 - 6:30We went to the biggest
first aid charity in the UK -
6:30 - 6:32and had some great meetings with them.
-
6:32 - 6:34And they came back with their feedback
which was -
6:34 - 6:36- no.
-
6:37 - 6:39But we still had eight months
by that stage. -
6:39 - 6:41So we still weren't worried.
-
6:41 - 6:44We went to a big UK medical charity.
-
6:44 - 6:45Had some great meetings again.
-
6:45 - 6:48And they came back with their feedback,
which was - no. -
6:49 - 6:51So by this stage we started to panic.
-
6:51 - 6:54And we went to everyone we could think of.
-
6:54 - 6:58We went to tiny charities like
the Resuscitation Council UK. -
6:58 - 7:00And they came back
with their feedback which was -
7:00 - 7:02- Yes.
-
7:02 - 7:06So Dr Jasmeet Soar, Dr Andy Lockey
and Sarah Mitchell -
7:08 - 7:11were the three decision makers
at the Resuscitation Council UK -
7:11 - 7:14who finally decided to give us
the rest of the money we needed -
7:14 - 7:17two days before the deadline.
-
7:17 - 7:20If they hadn't said yes
Lifesaver would never have happened. -
7:20 - 7:22It was that close.
-
7:22 - 7:24Okay so Lifesaver was completed.
-
7:24 - 7:26It's three films.
-
7:26 - 7:29In two of the films, you save someone
who's had a heart attack. -
7:29 - 7:33In one of the films,
you save someone who's choking. -
7:33 - 7:35And we throw you right in at the deep end.
-
7:35 - 7:39So let's look at the first choice
that you come across in the first film. -
7:39 - 7:42(Video) Woman 1: I don't think
he's mucking around. Jake, come on. -
7:42 - 7:46Jake come on, open your eyes.
Come on. -
7:46 - 7:49Man: Should we call someone?
Woman: I don't - I don't know. -
7:49 - 7:51Can you hear me? Open your eyes!
-
7:51 - 7:54Why does he keep doing that
with his mouth? -
7:54 - 7:56Narrator: Let's say this is you.
-
7:56 - 7:59You're not a first aid expert.
What do you do now? -
8:01 - 8:03MP: So here we have the bystander choice.
-
8:03 - 8:07So you have to positively get involved.
Now this choice. -
8:07 - 8:09We're in a pedestrian environment.
-
8:09 - 8:10There's no cars.
-
8:10 - 8:13Do we do the health and safety thing?
-
8:13 - 8:15Check for any risks?
Or do you just go and save the guy? -
8:15 - 8:18So - check for danger? Hands up.
-
8:18 - 8:21Run to him now? Hands up.
-
8:21 - 8:23Thank you madam.
Let's try run to him now. -
8:23 - 8:26Oh, and we get hit by a bicycle.
(Laughter) -
8:26 - 8:28So that happens very often
-
8:28 - 8:31if you're ever in that situation,
madam. It's fine. -
8:31 - 8:33She's enthusiastic,
that's the important thing. -
8:33 - 8:36If you're ever in that situation.
-
8:36 - 8:39Very often, people get injured
because they're so anxious to help. -
8:39 - 8:41Lifesaver is available in three versions.
-
8:41 - 8:43There's one for computer.
-
8:43 - 8:46And two for tablet and smartphone.
-
8:46 - 8:47For tablet and smartphone
-
8:47 - 8:50you move your device up and down
two times a second. -
8:50 - 8:53If you're on iPhone
this is what you're seeing. -
8:53 - 8:55So you're getting very accurate feedback
-
8:55 - 8:59on are you really doing it
at the right speed. -
8:59 - 9:02So it's a nice tactile way
of learning CPR. -
9:03 - 9:07So, guidelines for doing
good talks tend to say -
9:07 - 9:10no more than about two words per slide.
-
9:10 - 9:12Lifesaver's been out for more than a year.
-
9:12 - 9:14How's it done?
-
9:14 - 9:17So this is the worst slide
you're going to see all evening. -
9:17 - 9:19These are the prizes that it's picked up.
-
9:19 - 9:21It won a Webby.
It was nominated for a BAFTA. -
9:21 - 9:23It won 4 golds in the UK
e-learning awards. -
9:23 - 9:26And no other project had ever won
more than two golds. -
9:26 - 9:28Which was, you know, nice.
-
9:28 - 9:31Lots of Twitter support.
-
9:31 - 9:34A woman in the UK spontaneously
set up a competition for her friends -
9:34 - 9:36with a 20 pound prize.
-
9:36 - 9:40It was a quiz about Lifesaver
to get her friends to do Lifesaver. -
9:40 - 9:42So I thought great!
-
9:42 - 9:45Because I knew all the answers
to the quiz. -
9:45 - 9:47So I thought I could score
twenty pounds really easily. -
9:47 - 9:51But she said it would be cheating,
so she wouldn't let me. -
9:51 - 9:53We've had very kind remarks.
-
9:53 - 9:55"Most powerful game experience of my life.
-
9:55 - 9:57Lifesaver. Immersed? Viscerally."
-
9:57 - 9:59One question that often
bugs internet people is -
9:59 - 10:02"Can a website make you cry?"
-
10:02 - 10:05Lifesaver answers this quite convincingly.
-
10:05 - 10:08For example: "This is the most
amazing interactive site. -
10:08 - 10:11Really emotional and effective.
It made me cry at the end." -
10:11 - 10:14And there are many other
tweets and emails like that. -
10:14 - 10:16We had a great bonus,
-
10:16 - 10:19which is the star of film three,
Daisy Ridley, -
10:20 - 10:22was recently cast in Star Wars.
-
10:22 - 10:27Reputedly as the daughter
of Han Solo and Princess Leia. -
10:27 - 10:31Now with Daisy I almost didn't cast her
- because she was so beautiful. -
10:32 - 10:35You know - we wanted, like,
normal-looking people. (Laughter) -
10:35 - 10:39But she was so good at acting
I thought, oh - don't have any choice. -
10:39 - 10:42So she was absolutely fantastic
and of course she's brought in -
10:42 - 10:44lots of new viewers.
-
10:44 - 10:46That footage I should say
has never been seen before. -
10:46 - 10:49It's not actually in the final film,
-
10:49 - 10:51so that's the only time
it's ever been viewed. -
10:51 - 10:54Okay, so that's all fine -
but it's all a bit anecdotal, right? -
10:54 - 10:55Give me some proof.
-
10:55 - 11:01A doctor did heart rate tests
on someone watching two typical CPR films. -
11:02 - 11:05Now, CPR films, like CPR training
-
11:05 - 11:08tend to be very nice and polite
and a little bit dull. -
11:08 - 11:09And you can see here
-
11:09 - 11:13that the heart rate never gets above
87 beats per minute, -
11:13 - 11:15watching these CPR films.
-
11:15 - 11:18Lifesaver, by contrast, the heart rate
gets up to 105 beats per minute. -
11:18 - 11:22And that's the desktop version,
where you're just pressing buttons. -
11:22 - 11:25So one question I often get asked
by film people is, -
11:25 - 11:28"Yeah, yeah, yeah
- but does the interactivity -
11:28 - 11:30actually make a difference?
-
11:30 - 11:32Couldn't you just show regular video
-
11:32 - 11:35with people screaming and shouting
and wouldn't that be good enough?" -
11:35 - 11:38Well, again the data shows that
the interactivity does make a difference. -
11:38 - 11:43Without interaction the heart rate
never gets above 83 beats per minute. -
11:43 - 11:46Because what's happening
is that the interaction -
11:46 - 11:50is making you feel this is your problem.
-
11:50 - 11:53You're the one who has to save
this person. -
11:53 - 11:56And so it becomes much more
emotionally involving. -
11:56 - 11:58Much more gripping.
-
11:58 - 12:01South Bristol Community Hospital
in England -
12:01 - 12:04did tests with a random selection
of members of the public. -
12:04 - 12:07They found that confidence in doing CPR
-
12:07 - 12:10rose from 37% before Lifesaver
to 74% after. -
12:10 - 12:13And 100% of the people they tested
-
12:13 - 12:17said they were much more likely
to help out in a real emergency. -
12:18 - 12:20Okay, now Lifesaver is an idea.
-
12:20 - 12:24And it's an idea that can be applied
to all sorts of crises. -
12:25 - 12:27We naturally want to do
Lifesaver for Germany -
12:27 - 12:29for the United States, for China.
-
12:29 - 12:31We also want to do
-
12:31 - 12:3512 most common emergencies:
everything from drowning to car crash. -
12:35 - 12:38We want to do one about
women's personal safety. -
12:38 - 12:40We want to do one
about what to do in an earthquake. -
12:40 - 12:41And so on.
-
12:41 - 12:45So lots of great potential
for this approach, for this idea. -
12:45 - 12:49How many of these projects
are currently funded? -
12:49 - 12:51How many are currently underway?
-
12:51 - 12:56Not one single Lifesaver project
is currently underway. -
12:56 - 12:58We went back to the first aid charities.
-
12:58 - 13:02Back to the medical charities.
Absolutely no interest. -
13:02 - 13:04What's the reason?
Well, it's obvious right? -
13:04 - 13:08I suck.
Clearly I suck at marketing. -
13:08 - 13:11And I'm just hopeless
at getting these things underway. -
13:11 - 13:13Who could do a better job?
-
13:13 - 13:15You could.
-
13:15 - 13:18It's not that difficult to make
a film like Lifesaver. -
13:18 - 13:20It's not that different
from making a regular video. -
13:20 - 13:23There are just six secrets
that we need to look at. -
13:23 - 13:26And then you can make your own.
It's not that hard. -
13:26 - 13:28It's something you do.
-
13:28 - 13:31Lifesaver or a Lifesaver-type film
-
13:31 - 13:36is not a film that tells a story
where someone has a heart attack. -
13:36 - 13:40Lifesaver is where you save
somebody who's had a heart attack. -
13:40 - 13:45It's not a Choose Your Own Adventure
story with lots of different endings. -
13:45 - 13:49It's a film with one ending -
where you save the victim. -
13:49 - 13:52To get there,
you have to fight lots of battles. -
13:52 - 13:56If you lose, then the victim dies,
you go back a bit, you try again. -
13:56 - 13:59But at the end, you will save the victim.
-
13:59 - 14:01You need an interactive film director.
-
14:01 - 14:04Lots of interactive films fail dreadfully.
-
14:04 - 14:08And one common reason
is they just get a regular director -
14:09 - 14:11who just does the videos
and then walks away. -
14:11 - 14:13The videos are thrown over a glass wall
-
14:13 - 14:17to the interactive people,
who work on it separately. -
14:17 - 14:19And so the whole thing
just collapses horribly. -
14:19 - 14:24What you need is one person looking after
the concept, the script, the shoot, -
14:24 - 14:27the coding, the launch.
-
14:27 - 14:29So the whole thing is nicely integrated.
-
14:29 - 14:32You need an interactive production house.
-
14:32 - 14:35Now the interactive production house
on Lifesaver was a company called UNIT9. -
14:35 - 14:38And Piero Frescobaldi,
the creative director -
14:38 - 14:42and Yates Buckley, the technical partner
did an absolutely fantastic job. -
14:42 - 14:44Along with the coders and designers.
-
14:44 - 14:47And they made Lifesaver what it is.
-
14:48 - 14:50Real people gives you real emotion.
-
14:50 - 14:52Sometimes people say,
-
14:52 - 14:55"Yeah - but why not make it
like a video game -
14:55 - 14:57with computer- generated imagery?"
-
14:57 - 15:00You could. But of course then
you wouldn't have anything like -
15:00 - 15:05the same emotional connection that
comes from real people in real places. -
15:06 - 15:10And then finally,
don't make it interactive. -
15:10 - 15:11Unless you must.
-
15:11 - 15:14Linear video is a fabulous medium.
-
15:14 - 15:16You just want to tell a story?
Linear. -
15:16 - 15:20You just want to record a talk? Linear.
It's a beautiful medium. -
15:20 - 15:25But - if it's fundamental to your project
that the viewer must do something, -
15:26 - 15:29then interactivity added to video
is dynamite. -
15:29 - 15:34But handle it carefully
and only use it if you have to. -
15:36 - 15:39(Video) Paramedic: Okay guys thanks a lot,
we'll take it from here. -
15:39 - 15:44We're going to take over
the CPR in 3 - 2 - 1. -
15:48 - 15:52Woman1: Thank you so much.
Woman2: Oh, it's okay. -
15:52 - 15:56I just hope he's okay.
Man: Thank you so much. -
15:56 - 15:59Paramedic: Well done.
You did a brilliant job. Well done. -
15:59 - 16:00Woman 2: Thanks.
-
16:04 - 16:05Narrator: Shock delivered.
-
16:05 - 16:10MP: Lifesaver shows we can use
the Internet and interactive film -
16:10 - 16:13to teach emergency skills better.
And save lives. -
16:14 - 16:15Thank you.
-
16:15 - 16:17(Applause)
- Title:
- Lifesaver - how to save lives with interactive film | Martin Percy | TEDxTUHHSalon
- Description:
-
This talk was given at a local TEDx event, produced independently of the TED Conferences. Lifesaver is an idea for a better way to teach emergency skills like CPR, using interactive film. It's a free, award-winning site and app, available now from www.life-saver.org.uk. Martin Percy, its writer/director, tells the story of Lifesaver - and shows how to use its approach to tell life-saving stories of your own.
- Video Language:
- English
- Team:
- closed TED
- Project:
- TEDxTalks
- Duration:
- 16:27
Yohanna Cordeiro
I changed a bit the sync, but otherwise it is fine.
Ivana Korom
Here are some additional comments for the transcriber and the reviewer. Please read them, along with the guidelines and tutorials I shared, and it will help make future transcripts better. The better the transcript is, the less edits have to be made, the better chances it has to be published within a shorter time. Thanks!
The description should contain 1-2 sentences that describe the talk.
Do not use capital letters to emphasize the speaker's words.
Only lines longer than 42 characters should be broken into two lines. Lines shorter than 42 need not be broken.
Don't merge the end of one sentence and beginning of the next in one subtitle.
Lines should be broken after linguistic wholes - don't break lines after articles, prepositions, nouns.
In every line, you will see a red exclamation mark if you've made errors in either: line length (lines are longer than 42 characters) or reading speed (reading speed above 21 characters per second). To learn more about reading speed and line breaks, watch this tutorial: https://www.youtube.com/watch?v=yvNQoD32Qqo&index=5&list=PLuvL0OYxuPwxQbdq4W7TCQ7TBnW39cDRC
No need to put (...) at the end of a line when the sentence is continuing in the next line.
When the speaker is showing a video, it should be indicated.
If more people are talking, each should be introduced. The speaker should be re-introduced after the video.
Please read this guide on transcribing, and watch these video tutorials:
http://translations.ted.org/wiki/How_to_Tackle_a_Transcript
https://www.youtube.com/watch?v=ckm4n0BWggA&index=6&list=PLuvL0OYxuPwxQbdq4W7TCQ7TBnW39cDRC
Ivana Korom
Note by the organizer to the translators: (Please note - when Martin Percy refers to a "heart attack" he is talking about an event that doctors would describe as a "cardiac arrest")
Matthias Schmittmann
@Ivana: Thank you very much for all the corrections and the very helpful comments.
It's amazing to see how many other languages are now being translated. Thanks to everyone!