[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:07.79,0:00:09.75,Default,,0000,0000,0000,,Well, first of all, before I get started,
Dialogue: 0,0:00:09.75,0:00:12.93,Default,,0000,0000,0000,,I want to take the opportunity\Nto thank all of you for being here
Dialogue: 0,0:00:12.93,0:00:18.67,Default,,0000,0000,0000,,because you are a remarkable\Ngroup of visionaries and leaders,
Dialogue: 0,0:00:18.67,0:00:21.86,Default,,0000,0000,0000,,and it is such an honor\Nto spend this time with you today,
Dialogue: 0,0:00:21.86,0:00:25.16,Default,,0000,0000,0000,,so that you for taking the time\Nout of your weekend.
Dialogue: 0,0:00:26.10,0:00:30.20,Default,,0000,0000,0000,,As I like to share,\NI am such an unlikely crusader
Dialogue: 0,0:00:30.20,0:00:32.34,Default,,0000,0000,0000,,for cleaning up the food supply.
Dialogue: 0,0:00:32.98,0:00:35.86,Default,,0000,0000,0000,,I was born and raised in Houston, Texas
Dialogue: 0,0:00:36.54,0:00:38.88,Default,,0000,0000,0000,,on Twinkies and po' boys.
Dialogue: 0,0:00:39.88,0:00:41.52,Default,,0000,0000,0000,,I wasn't a foodie.
Dialogue: 0,0:00:41.53,0:00:43.99,Default,,0000,0000,0000,,What I was, was the oldest\Nof four children,
Dialogue: 0,0:00:43.100,0:00:45.35,Default,,0000,0000,0000,,and as you often hear about,
Dialogue: 0,0:00:45.36,0:00:50.14,Default,,0000,0000,0000,,I inherited absolutely every single one\Nof those Type A overachieving genes
Dialogue: 0,0:00:50.15,0:00:53.01,Default,,0000,0000,0000,,you read about in a first-born child.
Dialogue: 0,0:00:53.02,0:00:56.12,Default,,0000,0000,0000,,And thankfully, I channeled that\Ninto business school.
Dialogue: 0,0:00:56.12,0:00:57.58,Default,,0000,0000,0000,,I received a full scholarship
Dialogue: 0,0:00:57.58,0:00:59.60,Default,,0000,0000,0000,,and graduated as the top woman in my class
Dialogue: 0,0:00:59.60,0:01:02.53,Default,,0000,0000,0000,,before going on to serve\Nas a food industry analyst.
Dialogue: 0,0:01:03.62,0:01:07.26,Default,,0000,0000,0000,,And when management teams\Nwould come through our offices
Dialogue: 0,0:01:07.26,0:01:09.25,Default,,0000,0000,0000,,from Whole Foods and Wild Oats,
Dialogue: 0,0:01:09.25,0:01:12.45,Default,,0000,0000,0000,,we kind of thought they had\Na nice marketing niche carved out.
Dialogue: 0,0:01:12.45,0:01:14.75,Default,,0000,0000,0000,,It was either\N"Lifestyles of the Rich and Famous"
Dialogue: 0,0:01:14.75,0:01:15.88,Default,,0000,0000,0000,,or some hippie thing.
Dialogue: 0,0:01:15.88,0:01:19.95,Default,,0000,0000,0000,,It just wasn't something that\Nwe were particularly on board with.
Dialogue: 0,0:01:20.94,0:01:25.96,Default,,0000,0000,0000,,And after doing that for a while,\NI traded the briefcase for a diaper bag,
Dialogue: 0,0:01:25.96,0:01:27.97,Default,,0000,0000,0000,,and with that same Type A energy,
Dialogue: 0,0:01:27.97,0:01:31.76,Default,,0000,0000,0000,,my husband and I\Nhad four kids in five years.
Dialogue: 0,0:01:32.27,0:01:34.05,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:35.80,0:01:38.97,Default,,0000,0000,0000,,And up until that point,\NI really had not given a lot of thought
Dialogue: 0,0:01:38.97,0:01:40.78,Default,,0000,0000,0000,,about what was in the food supply.
Dialogue: 0,0:01:41.12,0:01:44.05,Default,,0000,0000,0000,,I figured if it was on grocery\Nstore shelves, it was safe.
Dialogue: 0,0:01:44.05,0:01:45.38,Default,,0000,0000,0000,,Don't tell me what to eat,
Dialogue: 0,0:01:45.38,0:01:48.58,Default,,0000,0000,0000,,and please do not tell me\Nwhat to feed my kids.
Dialogue: 0,0:01:49.01,0:01:52.27,Default,,0000,0000,0000,,I had four picky eaters,\Nlimited time, limited budget,
Dialogue: 0,0:01:52.27,0:01:53.79,Default,,0000,0000,0000,,and I didn't want to hear it.
Dialogue: 0,0:01:55.85,0:02:00.41,Default,,0000,0000,0000,,And then one morning\Nover breakfast, life changed,
Dialogue: 0,0:02:01.31,0:02:03.96,Default,,0000,0000,0000,,and our youngest child\Nhad an allergic reaction.
Dialogue: 0,0:02:04.65,0:02:06.14,Default,,0000,0000,0000,,And in all candor that morning,
Dialogue: 0,0:02:06.14,0:02:12.92,Default,,0000,0000,0000,,that breakfast was L'Eggo my Eggo waffles,\Ntubes of blue yogurt, and scrambled eggs.
Dialogue: 0,0:02:13.64,0:02:16.80,Default,,0000,0000,0000,,And as her face started to swell shut,
Dialogue: 0,0:02:16.80,0:02:20.15,Default,,0000,0000,0000,,I was so unfamiliar with\Nwhat a food allergy actually looked like,
Dialogue: 0,0:02:20.15,0:02:22.17,Default,,0000,0000,0000,,that I turned\Nto my older three and I said,
Dialogue: 0,0:02:22.17,0:02:24.20,Default,,0000,0000,0000,,"What did you put in her face?"
Dialogue: 0,0:02:25.13,0:02:28.61,Default,,0000,0000,0000,,And they all gave me\Nthose blank, little kid stares,
Dialogue: 0,0:02:29.14,0:02:30.94,Default,,0000,0000,0000,,and I got so scared.
Dialogue: 0,0:02:31.44,0:02:33.50,Default,,0000,0000,0000,,And I raced her\Nto the pediatrician's office
Dialogue: 0,0:02:33.50,0:02:36.25,Default,,0000,0000,0000,,and she says, "Robyn,\Nshe's having this allergic reaction.
Dialogue: 0,0:02:36.25,0:02:38.26,Default,,0000,0000,0000,,What did you feed the kids for breakfast?"
Dialogue: 0,0:02:38.67,0:02:42.02,Default,,0000,0000,0000,,And I said, "L'Eggo my Eggo waffles,\Nblue yogurt and scrambled eggs."
Dialogue: 0,0:02:42.48,0:02:45.62,Default,,0000,0000,0000,,And she said, "Well, those are three\Nof the top eight allergens."
Dialogue: 0,0:02:45.62,0:02:48.78,Default,,0000,0000,0000,,And she starts rattling off\Nall of this stuff about food allergies,
Dialogue: 0,0:02:48.90,0:02:52.07,Default,,0000,0000,0000,,and I'm thinking, "How can a child\Nbe allergic to food?"
Dialogue: 0,0:02:53.74,0:02:57.99,Default,,0000,0000,0000,,And so as we got the baby calmed down,\Ngot everybody back home.
Dialogue: 0,0:02:57.100,0:03:00.63,Default,,0000,0000,0000,,I put everyone down for a nap that day.
Dialogue: 0,0:03:00.63,0:03:04.88,Default,,0000,0000,0000,,And every single analytical gene\Nin my body went off.
Dialogue: 0,0:03:04.89,0:03:08.51,Default,,0000,0000,0000,,Because I hadn't known anybody that\Nhad had a food allergy when I was a kid.
Dialogue: 0,0:03:08.51,0:03:12.70,Default,,0000,0000,0000,,So I wanted to dig into this data;\NI wanted to understand what was going on.
Dialogue: 0,0:03:12.70,0:03:14.61,Default,,0000,0000,0000,,And that morning five years ago,
Dialogue: 0,0:03:14.61,0:03:17.79,Default,,0000,0000,0000,,I learned that from 1997 until 2002,
Dialogue: 0,0:03:17.80,0:03:20.56,Default,,0000,0000,0000,,there had been a doubling\Nof the peanut allergy.
Dialogue: 0,0:03:20.56,0:03:24.10,Default,,0000,0000,0000,,I also learned at that point that one\Nout of 17 kids under the age of three
Dialogue: 0,0:03:24.10,0:03:25.92,Default,,0000,0000,0000,,now has a food allergy.
Dialogue: 0,0:03:26.36,0:03:30.20,Default,,0000,0000,0000,,And I then went on to learn\Nfrom the Centers for Disease Control
Dialogue: 0,0:03:30.20,0:03:35.53,Default,,0000,0000,0000,,that there had been a 265 percent increase\Nin the rate of hospitalizations
Dialogue: 0,0:03:35.53,0:03:38.11,Default,,0000,0000,0000,,related to food allergic reactions.
Dialogue: 0,0:03:38.88,0:03:43.59,Default,,0000,0000,0000,,That was doctors checking kids\Ninto the E.R., that wasn't moms.
Dialogue: 0,0:03:44.90,0:03:48.10,Default,,0000,0000,0000,,And so I wanted to know,\Nwhat is a food allergy?
Dialogue: 0,0:03:48.72,0:03:54.55,Default,,0000,0000,0000,,Well, a food allergy is when your body\Nsees food proteins as foreign.
Dialogue: 0,0:03:54.55,0:03:57.16,Default,,0000,0000,0000,,And so it launches this\Ninflammatory response
Dialogue: 0,0:03:57.16,0:03:59.85,Default,,0000,0000,0000,,to drive out that foreign invader.
Dialogue: 0,0:04:00.51,0:04:02.92,Default,,0000,0000,0000,,And so it begged the question,
Dialogue: 0,0:04:02.92,0:04:09.07,Default,,0000,0000,0000,,is there something foreign in our food\Nthat wasn't there when we were kids?
Dialogue: 0,0:04:11.22,0:04:15.33,Default,,0000,0000,0000,,And so the analytical side of me, I turned\Nto the US Department of Agriculture,
Dialogue: 0,0:04:16.66,0:04:21.46,Default,,0000,0000,0000,,and I learned that yes,\Nbeginning in the 1990s,
Dialogue: 0,0:04:21.46,0:04:26.52,Default,,0000,0000,0000,,new proteins were engineered\Ninto our food supply.
Dialogue: 0,0:04:28.98,0:04:35.02,Default,,0000,0000,0000,,And it was done to maximize\Nprofitability for the food industry.
Dialogue: 0,0:04:35.53,0:04:38.88,Default,,0000,0000,0000,,And as Sonny touched on, that made\Nperfect sense to me as an analyst.
Dialogue: 0,0:04:38.89,0:04:42.24,Default,,0000,0000,0000,,It drove shareholder value,\Nabsolutely the fiduciary responsibility
Dialogue: 0,0:04:42.25,0:04:45.78,Default,,0000,0000,0000,,of the corporations that\Nwere introducing these proteins,
Dialogue: 0,0:04:45.78,0:04:52.08,Default,,0000,0000,0000,,but at the same time, no human trials\Nwere conducted to see if they were safe.
Dialogue: 0,0:04:53.25,0:04:56.41,Default,,0000,0000,0000,,And so milk allergy is the most common\Nallergy in the United States
Dialogue: 0,0:04:56.41,0:04:58.55,Default,,0000,0000,0000,,according to\Nthe Wall Street Journal and CNN.
Dialogue: 0,0:04:58.55,0:05:01.14,Default,,0000,0000,0000,,And so I wanted to know,\Nis there something in the milk
Dialogue: 0,0:05:01.26,0:05:03.37,Default,,0000,0000,0000,,that wasn't there when we were kids?
Dialogue: 0,0:05:03.55,0:05:05.49,Default,,0000,0000,0000,,And beginning in 1994,
Dialogue: 0,0:05:05.49,0:05:09.04,Default,,0000,0000,0000,,in order to drive profitability\Nfor the dairy industry,
Dialogue: 0,0:05:09.04,0:05:12.82,Default,,0000,0000,0000,,scientists were able to create\Nthis new genetically engineered protein,
Dialogue: 0,0:05:12.82,0:05:14.43,Default,,0000,0000,0000,,and this synthetic growth hormone
Dialogue: 0,0:05:14.44,0:05:17.08,Default,,0000,0000,0000,,and inject it into our cows\Nto help them make more milk.
Dialogue: 0,0:05:17.08,0:05:20.29,Default,,0000,0000,0000,,The business model makes perfect sense,\Nit's a brilliant one.
Dialogue: 0,0:05:20.78,0:05:25.24,Default,,0000,0000,0000,,But at the same time, what happened\Nis that it was making the animals sick.
Dialogue: 0,0:05:25.24,0:05:28.55,Default,,0000,0000,0000,,It was causing ovarian cysts,\Nit was causing mastitis,
Dialogue: 0,0:05:28.55,0:05:31.87,Default,,0000,0000,0000,,it was causing lameness,\Nit was causing skin disorders.
Dialogue: 0,0:05:31.87,0:05:35.73,Default,,0000,0000,0000,,And for that reason, it increased\Nantibiotic use in those animals.
Dialogue: 0,0:05:36.67,0:05:41.48,Default,,0000,0000,0000,,And so governments around the world said,\N"We're going to exercise precaution,
Dialogue: 0,0:05:41.48,0:05:44.53,Default,,0000,0000,0000,,and we are not going\Nto allow this into our dairy
Dialogue: 0,0:05:44.53,0:05:46.47,Default,,0000,0000,0000,,and into our milk supply,
Dialogue: 0,0:05:46.47,0:05:49.58,Default,,0000,0000,0000,,because it hasn't yet been proven safe."
Dialogue: 0,0:05:50.64,0:05:52.58,Default,,0000,0000,0000,,We took a different approach.
Dialogue: 0,0:05:52.58,0:05:57.66,Default,,0000,0000,0000,,We said, "It hasn't been\Nproven dangerous, so we'll allow it."
Dialogue: 0,0:06:00.38,0:06:03.86,Default,,0000,0000,0000,,As I learned that, I thought,
Dialogue: 0,0:06:03.88,0:06:07.79,Default,,0000,0000,0000,,"How many sippy cups\Nhave I filled with this milk?
Dialogue: 0,0:06:09.15,0:06:13.41,Default,,0000,0000,0000,,And how many bowls of cereal\Nhave I poured it on for my husband?"
Dialogue: 0,0:06:14.21,0:06:17.71,Default,,0000,0000,0000,,Not knowing that Canada, the UK,
Dialogue: 0,0:06:17.82,0:06:21.21,Default,,0000,0000,0000,,Australia, Japan, New Zealand,
Dialogue: 0,0:06:21.21,0:06:26.48,Default,,0000,0000,0000,,and all 27 countries in Europe\Ndidn't allow it
Dialogue: 0,0:06:26.49,0:06:30.28,Default,,0000,0000,0000,,when it was introduced in the US in 1994.
Dialogue: 0,0:06:32.79,0:06:34.66,Default,,0000,0000,0000,,And so I wanted to know
Dialogue: 0,0:06:34.66,0:06:39.11,Default,,0000,0000,0000,,what are the conditions\Nthat we're seeing here in the US?
Dialogue: 0,0:06:39.12,0:06:42.64,Default,,0000,0000,0000,,Because one of the concerns\Naround this new growth hormone,
Dialogue: 0,0:06:42.64,0:06:44.88,Default,,0000,0000,0000,,this synthetic protein,
Dialogue: 0,0:06:44.88,0:06:47.28,Default,,0000,0000,0000,,was that it also elevated hormone levels
Dialogue: 0,0:06:47.28,0:06:51.20,Default,,0000,0000,0000,,that were linked to breast,\Nprostate, and colon cancer.
Dialogue: 0,0:06:53.08,0:06:56.50,Default,,0000,0000,0000,,And so I turned to remarkable\Norganizations like LIVESTRONG
Dialogue: 0,0:06:56.50,0:06:59.74,Default,,0000,0000,0000,,and the American Cancer Society,\Nbecause I wanted to know
Dialogue: 0,0:06:59.74,0:07:03.76,Default,,0000,0000,0000,,what the rates of cancer were\Nin the US versus the rest of the world.
Dialogue: 0,0:07:06.47,0:07:11.54,Default,,0000,0000,0000,,The US has the highest rates of cancer\Nof any country on the planet.
Dialogue: 0,0:07:12.19,0:07:14.32,Default,,0000,0000,0000,,And according to\Nthe American Cancer Society,
Dialogue: 0,0:07:14.32,0:07:18.06,Default,,0000,0000,0000,,migration studies show that if you were\Nto move here from somewhere like Japan,
Dialogue: 0,0:07:18.18,0:07:21.77,Default,,0000,0000,0000,,your likelihood of developing cancer\Nincreases fourfold.
Dialogue: 0,0:07:22.20,0:07:25.47,Default,,0000,0000,0000,,One out of two American men\Nand one out of three American women
Dialogue: 0,0:07:25.47,0:07:28.22,Default,,0000,0000,0000,,are expected to get cancer\Nin their lifetime.
Dialogue: 0,0:07:28.65,0:07:32.11,Default,,0000,0000,0000,,I also learned that\None out of eight women has breast cancer.
Dialogue: 0,0:07:32.97,0:07:34.64,Default,,0000,0000,0000,,But then what I learned,
Dialogue: 0,0:07:34.64,0:07:39.30,Default,,0000,0000,0000,,is that only one in ten\Nof those breast cancers are genetic,
Dialogue: 0,0:07:39.30,0:07:43.39,Default,,0000,0000,0000,,which means nine out of ten of them\Nare environmentally triggered.
Dialogue: 0,0:07:46.04,0:07:49.01,Default,,0000,0000,0000,,So kind of like, you know, when you're\Ndriving down the highway
Dialogue: 0,0:07:49.01,0:07:51.41,Default,,0000,0000,0000,,and you see an accident,\Nand you just keep looking,
Dialogue: 0,0:07:51.41,0:07:53.20,Default,,0000,0000,0000,,and you're not really sure why?
Dialogue: 0,0:07:53.80,0:07:57.43,Default,,0000,0000,0000,,I wanted to know, are these\Nother allergies that we're seeing,
Dialogue: 0,0:07:57.43,0:08:01.22,Default,,0000,0000,0000,,have foreign proteins been introduced\Ninto our food there too.
Dialogue: 0,0:08:01.67,0:08:05.70,Default,,0000,0000,0000,,And shortly after, milk was engineered\Nwith this new protein.
Dialogue: 0,0:08:05.70,0:08:08.08,Default,,0000,0000,0000,,Scientists then engineered soy,
Dialogue: 0,0:08:08.08,0:08:10.84,Default,,0000,0000,0000,,and soy is also\None of the top eight allergens.
Dialogue: 0,0:08:11.45,0:08:14.28,Default,,0000,0000,0000,,And again, to drive profitability\Nfor the soy industry
Dialogue: 0,0:08:14.28,0:08:18.07,Default,,0000,0000,0000,,because soy is primarily used\Nto fatten livestock,
Dialogue: 0,0:08:18.07,0:08:20.49,Default,,0000,0000,0000,,scientists were able\Nto engineer the soybean
Dialogue: 0,0:08:20.49,0:08:24.73,Default,,0000,0000,0000,,so that it could withstand\Nincreasing doses of weed killer.
Dialogue: 0,0:08:25.28,0:08:29.52,Default,,0000,0000,0000,,And the business model, as an analyst,\Nmade perfect sense.
Dialogue: 0,0:08:29.52,0:08:34.13,Default,,0000,0000,0000,,You engineer the seed\Nso that you can sell more weed killer.
Dialogue: 0,0:08:34.13,0:08:38.49,Default,,0000,0000,0000,,And at the same time, you've engineered\Nsomething new into that seed
Dialogue: 0,0:08:38.50,0:08:40.54,Default,,0000,0000,0000,,so that you can patent it.
Dialogue: 0,0:08:40.54,0:08:45.71,Default,,0000,0000,0000,,So now you've got a patent on the seed\Nand you're selling additional weed killer.
Dialogue: 0,0:08:46.73,0:08:48.80,Default,,0000,0000,0000,,But once again, governments\Naround the world
Dialogue: 0,0:08:48.80,0:08:54.60,Default,,0000,0000,0000,,said no studies have been done\Nto show if this is safe
Dialogue: 0,0:08:54.60,0:08:58.18,Default,,0000,0000,0000,,to feed to the livestock\Nand to feed to our consumers,
Dialogue: 0,0:08:58.18,0:09:00.69,Default,,0000,0000,0000,,and so we're going to exercise precaution
Dialogue: 0,0:09:00.69,0:09:05.92,Default,,0000,0000,0000,,in order to prevent the onset\Nof any disease that may result.
Dialogue: 0,0:09:06.46,0:09:10.86,Default,,0000,0000,0000,,And in 1996 here in the US,\Nwe took a different approach.
Dialogue: 0,0:09:12.73,0:09:15.64,Default,,0000,0000,0000,,As I kept learning more\Nabout food allergies,
Dialogue: 0,0:09:15.64,0:09:20.14,Default,,0000,0000,0000,,I was hearing concern from parents\Nabout a corn allergy,
Dialogue: 0,0:09:20.14,0:09:24.00,Default,,0000,0000,0000,,and so I wanted to know,\Ndid corn get engineered?
Dialogue: 0,0:09:24.01,0:09:27.68,Default,,0000,0000,0000,,And interestingly, in the late 1990s,\Nas concern started to grow
Dialogue: 0,0:09:27.68,0:09:31.81,Default,,0000,0000,0000,,about the spraying\Nof insecticide over cornfields,
Dialogue: 0,0:09:31.82,0:09:38.45,Default,,0000,0000,0000,,scientists were able to engineer that\Ninsecticide into the DNA of a corn seed,
Dialogue: 0,0:09:39.24,0:09:44.49,Default,,0000,0000,0000,,so that as a corn plant grows,\Nit releases its own insecticide.
Dialogue: 0,0:09:45.34,0:09:52.17,Default,,0000,0000,0000,,As a result, corn was then regulated\Nby the EPA as an insecticide.
Dialogue: 0,0:09:56.23,0:10:02.99,Default,,0000,0000,0000,,As you can imagine, this was incredibly\Nhard information to learn.
Dialogue: 0,0:10:04.88,0:10:08.83,Default,,0000,0000,0000,,We had introduced a term\Ncalled "substantial equivalence."
Dialogue: 0,0:10:08.83,0:10:13.98,Default,,0000,0000,0000,,It's a conceptual tool,\Nand it's used by the tobacco industry
Dialogue: 0,0:10:13.99,0:10:16.07,Default,,0000,0000,0000,,to facilitate the approval process
Dialogue: 0,0:10:16.07,0:10:20.18,Default,,0000,0000,0000,,of something for which\Nno human trials have been conducted.
Dialogue: 0,0:10:20.19,0:10:22.26,Default,,0000,0000,0000,,And that was the justification given
Dialogue: 0,0:10:22.26,0:10:26.11,Default,,0000,0000,0000,,for why we were introducing\Nthese things in the US.
Dialogue: 0,0:10:27.54,0:10:29.78,Default,,0000,0000,0000,,And as I sat down one night\Nwith my husband,
Dialogue: 0,0:10:29.78,0:10:32.38,Default,,0000,0000,0000,,I said, "I can't unlearn this.
Dialogue: 0,0:10:32.91,0:10:37.57,Default,,0000,0000,0000,,And I don't know what people will say\Nif I try to teach them,
Dialogue: 0,0:10:37.57,0:10:39.02,Default,,0000,0000,0000,,but I have to try."
Dialogue: 0,0:10:41.12,0:10:45.36,Default,,0000,0000,0000,,And so the next morning I came downstairs,\Nand I sat our four kids down,
Dialogue: 0,0:10:45.36,0:10:48.70,Default,,0000,0000,0000,,and I said, "You know how mom\Nhas learned some pretty tough stuff
Dialogue: 0,0:10:48.70,0:10:51.01,Default,,0000,0000,0000,,about what's going on in our food,
Dialogue: 0,0:10:51.01,0:10:53.07,Default,,0000,0000,0000,,and how it's not in food\Nin other countries,
Dialogue: 0,0:10:53.19,0:10:56.01,Default,,0000,0000,0000,,and it's especially\Nnot in food fed to kids?
Dialogue: 0,0:10:56.98,0:10:59.52,Default,,0000,0000,0000,,I have to try to do something about that."
Dialogue: 0,0:11:00.71,0:11:03.17,Default,,0000,0000,0000,,And one of my boys,\Nhe looked at me and he said,
Dialogue: 0,0:11:03.17,0:11:07.55,Default,,0000,0000,0000,,"Mom, how many people are on your team?"
Dialogue: 0,0:11:07.91,0:11:09.32,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:10.52,0:11:14.73,Default,,0000,0000,0000,,And I said, "Well,\Nit's you four and daddy."
Dialogue: 0,0:11:15.94,0:11:19.49,Default,,0000,0000,0000,,And he said, "Mom,\Nyou need a bigger team."
Dialogue: 0,0:11:19.49,0:11:21.16,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:21.16,0:11:23.40,Default,,0000,0000,0000,,And he was absolutely right.
Dialogue: 0,0:11:23.40,0:11:26.01,Default,,0000,0000,0000,,And at that point, I'd had people\Ncome up to me saying,
Dialogue: 0,0:11:26.00,0:11:28.92,Default,,0000,0000,0000,,"You're food's Erin Brockovich,\Nyou're food's Erin Brockovich.
Dialogue: 0,0:11:29.04,0:11:31.05,Default,,0000,0000,0000,,You should reach out to Erin Brockovich."
Dialogue: 0,0:11:32.02,0:11:36.83,Default,,0000,0000,0000,,And at that point, I did not want\Nto be food's Erin Brockovich,
Dialogue: 0,0:11:36.83,0:11:40.85,Default,,0000,0000,0000,,and I thought, "How in the world\Ncould I possibly reach out to her?"
Dialogue: 0,0:11:41.85,0:11:45.97,Default,,0000,0000,0000,,But then, all of those Type A genes\Nstarted going off,
Dialogue: 0,0:11:45.97,0:11:49.68,Default,,0000,0000,0000,,and I thought, "I have to at least try."
Dialogue: 0,0:11:49.68,0:11:52.32,Default,,0000,0000,0000,,If I could get through\Nto somebody like Erin Brockovich,
Dialogue: 0,0:11:52.44,0:11:55.80,Default,,0000,0000,0000,,then maybe we could create\Nthis change here in the US.
Dialogue: 0,0:11:56.45,0:12:02.37,Default,,0000,0000,0000,,And so channeling all of that energy,\NI honestly spent about two weeks
Dialogue: 0,0:12:02.38,0:12:05.91,Default,,0000,0000,0000,,crafting a four sentence e-mail\Nto Erin Brockovich.
Dialogue: 0,0:12:05.91,0:12:07.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:08.19,0:12:10.40,Default,,0000,0000,0000,,And I fired it off.
Dialogue: 0,0:12:10.40,0:12:14.02,Default,,0000,0000,0000,,And I don't know if I ever\Nreally expected her to reply,
Dialogue: 0,0:12:15.40,0:12:17.18,Default,,0000,0000,0000,,but when she did,
Dialogue: 0,0:12:18.94,0:12:23.58,Default,,0000,0000,0000,,to have someone like that cheering you on
Dialogue: 0,0:12:24.44,0:12:31.16,Default,,0000,0000,0000,,suddenly makes you think that\Nmaybe one person can make a difference.
Dialogue: 0,0:12:31.62,0:12:33.04,Default,,0000,0000,0000,,(Whoops)
Dialogue: 0,0:12:34.51,0:12:37.82,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:12:39.48,0:12:41.84,Default,,0000,0000,0000,,So as I began to really dig into this,
Dialogue: 0,0:12:41.84,0:12:45.05,Default,,0000,0000,0000,,and look at the fact that we were using\Nall of these new ingredients
Dialogue: 0,0:12:45.17,0:12:48.89,Default,,0000,0000,0000,,in the US food supply\Nthat we weren't using in other countries,
Dialogue: 0,0:12:48.89,0:12:54.19,Default,,0000,0000,0000,,I've got to admit, it drove me absolutely\Nnuts now expensive organic food was.
Dialogue: 0,0:12:55.42,0:12:57.77,Default,,0000,0000,0000,,And so I looked into the business model.
Dialogue: 0,0:12:58.71,0:13:01.69,Default,,0000,0000,0000,,And what I learned is that\Nas a national family,
Dialogue: 0,0:13:01.69,0:13:06.61,Default,,0000,0000,0000,,sitting down to our national dinner table\Nwith our national budget,
Dialogue: 0,0:13:06.61,0:13:10.47,Default,,0000,0000,0000,,our taxpayer resources are being used
Dialogue: 0,0:13:10.47,0:13:15.36,Default,,0000,0000,0000,,to subsidize the growth of these crops\Nwith all these chemicals.
Dialogue: 0,0:13:15.80,0:13:20.11,Default,,0000,0000,0000,,And then over here, the crops that\Nare grown through the organic process,
Dialogue: 0,0:13:20.11,0:13:23.08,Default,,0000,0000,0000,,which means without\Nthe use of synthetic chemicals,
Dialogue: 0,0:13:23.08,0:13:27.99,Default,,0000,0000,0000,,those guys are charged fees to prove\Nthat their stuff is grown without it,
Dialogue: 0,0:13:27.99,0:13:32.03,Default,,0000,0000,0000,,then they're charged fees to then\Nlabel those things as grown without it,
Dialogue: 0,0:13:32.03,0:13:34.28,Default,,0000,0000,0000,,and on top of that,\Nthey don't get the insurance
Dialogue: 0,0:13:34.40,0:13:38.78,Default,,0000,0000,0000,,and marketing program assistance\Nthat these guys over here do.
Dialogue: 0,0:13:39.14,0:13:44.43,Default,,0000,0000,0000,,So not only is their cost structure\Nhigher over here,
Dialogue: 0,0:13:44.43,0:13:47.02,Default,,0000,0000,0000,,but then on top of that, what I learned
Dialogue: 0,0:13:47.02,0:13:50.40,Default,,0000,0000,0000,,is that it wasn't just those\Nfarmers that it was impacting.
Dialogue: 0,0:13:51.19,0:13:55.47,Default,,0000,0000,0000,,The farmers who are fourth\Nand fifth generation farmers,
Dialogue: 0,0:13:55.47,0:13:59.62,Default,,0000,0000,0000,,who have been feeding\Nour country for generations,
Dialogue: 0,0:13:59.62,0:14:03.10,Default,,0000,0000,0000,,because those seeds are patented,
Dialogue: 0,0:14:03.11,0:14:06.32,Default,,0000,0000,0000,,they now have a cost structure\Nthat's new too,
Dialogue: 0,0:14:06.32,0:14:11.59,Default,,0000,0000,0000,,because they have to pay royalty fees,\Nlicensing fees, and trait fees
Dialogue: 0,0:14:11.59,0:14:15.54,Default,,0000,0000,0000,,to even begin to plant\Nthose seeds on their farm.
Dialogue: 0,0:14:19.30,0:14:21.62,Default,,0000,0000,0000,,And so when I thought\Nabout this, I thought,
Dialogue: 0,0:14:23.76,0:14:28.79,Default,,0000,0000,0000,,how are our American corporations\Nexporting their products
Dialogue: 0,0:14:29.51,0:14:33.38,Default,,0000,0000,0000,,if these other countries\Ndon't allow these ingredients?
Dialogue: 0,0:14:34.12,0:14:39.31,Default,,0000,0000,0000,,And that's when I realized,\Nand found research,
Dialogue: 0,0:14:39.31,0:14:46.11,Default,,0000,0000,0000,,that Kraft, and Coca-Cola and Walmart,\Nthey are doing a remarkable job
Dialogue: 0,0:14:46.12,0:14:50.70,Default,,0000,0000,0000,,of responding to consumer demand\Nin other countries.
Dialogue: 0,0:14:50.70,0:14:55.03,Default,,0000,0000,0000,,And they have formulated\Ntheir products differently.
Dialogue: 0,0:14:55.62,0:15:00.16,Default,,0000,0000,0000,,So Kraft and Coca-Cola and Walmart,\Nthey don't use these ingredients
Dialogue: 0,0:15:00.16,0:15:03.07,Default,,0000,0000,0000,,in the products they distribute\Nin other countries.
Dialogue: 0,0:15:03.61,0:15:08.42,Default,,0000,0000,0000,,Now when I first learned that,\Nat first, it was kind of depressing.
Dialogue: 0,0:15:08.42,0:15:12.56,Default,,0000,0000,0000,,But then I thought, we just need\Nto teach each other here.
Dialogue: 0,0:15:14.31,0:15:18.11,Default,,0000,0000,0000,,And as I reflected on the fact\Nthat we'd introduced these proteins,
Dialogue: 0,0:15:18.11,0:15:21.70,Default,,0000,0000,0000,,there'd been all of this toxicity concern,\NI wanted to know,
Dialogue: 0,0:15:21.70,0:15:26.24,Default,,0000,0000,0000,,what are we spending on healthcare\Nversus the rest of the world?
Dialogue: 0,0:15:29.57,0:15:35.21,Default,,0000,0000,0000,,The US spends more on healthcare\Nthan any country on the planet.
Dialogue: 0,0:15:35.61,0:15:41.99,Default,,0000,0000,0000,,Sixteen percent of our GDP\Ngoes towards managing disease.
Dialogue: 0,0:15:42.93,0:15:45.92,Default,,0000,0000,0000,,What that means\Nis that a company like Starbucks
Dialogue: 0,0:15:45.92,0:15:49.82,Default,,0000,0000,0000,,spends more on healthcare costs\Nthan they do on coffee.
Dialogue: 0,0:15:52.76,0:15:55.45,Default,,0000,0000,0000,,And as an American, I realized,
Dialogue: 0,0:15:55.45,0:16:01.40,Default,,0000,0000,0000,,this very easily could be affecting\Nour global competitiveness.
Dialogue: 0,0:16:02.06,0:16:06.70,Default,,0000,0000,0000,,Because rather than driving profitability\Ntowards our core competencies
Dialogue: 0,0:16:06.70,0:16:10.17,Default,,0000,0000,0000,,in the global marketplace,\Nwe're managing disease.
Dialogue: 0,0:16:12.32,0:16:15.69,Default,,0000,0000,0000,,And I thought, we don't need\Nto wait for regulation,
Dialogue: 0,0:16:15.69,0:16:17.83,Default,,0000,0000,0000,,we don't need to wait for legislation,
Dialogue: 0,0:16:17.83,0:16:22.05,Default,,0000,0000,0000,,we can begin to exercise precaution\Nin our own families,
Dialogue: 0,0:16:22.05,0:16:25.49,Default,,0000,0000,0000,,in our own communities,\Nand in our own corporations,
Dialogue: 0,0:16:25.49,0:16:29.20,Default,,0000,0000,0000,,so that we can protect the health\Nand well-being of our families,
Dialogue: 0,0:16:29.20,0:16:31.53,Default,,0000,0000,0000,,and ultimately, of our economy.
Dialogue: 0,0:16:32.05,0:16:34.42,Default,,0000,0000,0000,,And as I was coming through\Nall of this knowledge,
Dialogue: 0,0:16:34.42,0:16:38.71,Default,,0000,0000,0000,,and having dismissed all of it,\Nit was pretty paralyzing.
Dialogue: 0,0:16:38.71,0:16:42.21,Default,,0000,0000,0000,,But then I realized, you can't make\Nthe perfect the enemy of the good.
Dialogue: 0,0:16:42.21,0:16:45.80,Default,,0000,0000,0000,,And it's really all about progress,\Nnot perfection.
Dialogue: 0,0:16:46.22,0:16:51.71,Default,,0000,0000,0000,,And while none of us can do everything,\Nall of us can do one thing.
Dialogue: 0,0:16:52.76,0:16:56.42,Default,,0000,0000,0000,,And just as you don't\Npotty train a kid overnight,
Dialogue: 0,0:16:56.42,0:17:00.32,Default,,0000,0000,0000,,and you don't wean them\Nfrom a sippy cup overnight,
Dialogue: 0,0:17:00.32,0:17:04.16,Default,,0000,0000,0000,,this is a process that,\Nit doesn't happen overnight.
Dialogue: 0,0:17:05.03,0:17:11.50,Default,,0000,0000,0000,,But that as each and every single\None of us does one thing,
Dialogue: 0,0:17:12.35,0:17:16.87,Default,,0000,0000,0000,,we have the ability\Nto affect remarkable change.
Dialogue: 0,0:17:17.61,0:17:23.87,Default,,0000,0000,0000,,Because each and every single one of you\Nhas talents and attributes
Dialogue: 0,0:17:23.88,0:17:26.58,Default,,0000,0000,0000,,that you are uniquely good at.
Dialogue: 0,0:17:27.46,0:17:31.72,Default,,0000,0000,0000,,And when you leverage that with something\Nthat you are passionate about,
Dialogue: 0,0:17:31.72,0:17:37.04,Default,,0000,0000,0000,,you can affect remarkable change,\Nin the health of your family,
Dialogue: 0,0:17:37.04,0:17:39.28,Default,,0000,0000,0000,,in the health of your company,
Dialogue: 0,0:17:39.28,0:17:41.33,Default,,0000,0000,0000,,and in the health of our country.
Dialogue: 0,0:17:42.53,0:17:44.65,Default,,0000,0000,0000,,And the bottom line
Dialogue: 0,0:17:44.65,0:17:50.13,Default,,0000,0000,0000,,is there is nothing more patriotic\Nthat we could be doing.
Dialogue: 0,0:17:50.13,0:17:51.37,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:17:51.37,0:17:54.77,Default,,0000,0000,0000,,(Cheers) (Applause)
Dialogue: 0,0:18:18.64,0:18:21.91,Default,,0000,0000,0000,,Host: You might get a standing ovation\Nevery time you give this talk,
Dialogue: 0,0:18:21.91,0:18:23.93,Default,,0000,0000,0000,,but we don't get\Nto give them all the time,
Dialogue: 0,0:18:23.93,0:18:25.54,Default,,0000,0000,0000,,so thank you for taking that in.