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(male narrator) Larger organizations often have intensive,
multi-faceted social media strategies
that involve numerous employees creating posts for branded social accounts.
However, each additional employee
with access to publishing on the company’s behalf
adds a degree of risk.
For example, that something will be inadvertently posted
that’s poorly composed, off-brand, or embarrassing to the company.
To help companies ensure that all outgoing social posts
are well crafted and on brand,
Enterprise Admins within Hootsuite Organizations
can require approval on team member posts
before they get published to social channels.
First, the admin will need to choose which team members
will have restricted posting permissions, and on which networks.
Then the admins need to set that Team Member’s permissions
to Limited at the Social Network Level.
For example, if a team member requires approval
for the Facebook company page, the Twitter account,
and the LinkedIn account permission settings
will need to be set to Limited 3 times - once for each profile.
Setting Limited Permissions on a network for a Team Member means
that any social post that Team member sends or schedules to that network
will have to be approved by someone with publishing rights
before that message will publish.
Once permissions are set, anyone with publishing rights
has the authority to approve, edit, and delete messages.
This includes admins, but also Team Members
whose permission levels are set to Default or Editor.
When a message is awaiting approval,
everyone with publishing rights will receive an email,
provided they have subscribed to notifications
under the Preferences tab.
To approve a message, select Publisher from the launch menu
and click Require Approval.
Hover your mouse over the message, and then click Approve to send as is.
If the message isn’t exactly how you want it,
you can edit it or reject it.
Alternatively, you can click delete to get rid of the message entirely.
If a message is scheduled and isn’t approved in time,
it will move into the Expired Approvals queue.
Expired Approvals are considered Rejected,
and as such are taken away from the Admin
and given back to the user who composed them.
This user will need to reschedule their message
if they so desire, which begins the approvals process anew.
Eventually, you may feel confident that a team member
no longer needs to have all their messages approved.
In this case, you can set their social network permissions
to something other than Limited, which means they can publish
directly to the social networks to which they have access.
(woman narrator) Want to up your social media credentials?
Become a Hootsuite Certified Professional.
Find out how.
Hootsuite is the most widely used platform for managing social media.
Loved by over 10 million people around the globe
and trusted by more than 80% of the world’s Fortune 1000 companies.
Find the Hootsuite plan that’s right for your business.