0:00:00.758,0:00:04.049 We're going to begin in 1964. 0:00:04.049,0:00:07.022 Bob Dylan is 23 years old, and his career 0:00:07.022,0:00:09.183 is just reaching its pinnacle. 0:00:09.183,0:00:11.624 He's been christened the voice of a generation, 0:00:11.624,0:00:14.084 and he's churning out classic songs 0:00:14.084,0:00:16.047 at a seemingly impossible rate, 0:00:16.047,0:00:20.498 but there's a small minority of dissenters, and they claim 0:00:20.498,0:00:24.237 that Bob Dylan is stealing other people's songs. 0:00:24.237,0:00:28.377 2004. Brian Burton, aka Danger Mouse, 0:00:28.377,0:00:30.290 takes the Beatles' "White Album," 0:00:30.290,0:00:32.067 combines it with Jay-Z's "The Black Album" 0:00:32.067,0:00:33.891 to create "The Grey Album." 0:00:33.891,0:00:35.810 "The Grey Album" becomes an immediate sensation online, 0:00:35.810,0:00:38.570 and the Beatles' record company sends out countless 0:00:38.570,0:00:41.810 cease-and-desist letters for "unfair competition 0:00:41.810,0:00:45.691 and dilution of our valuable property." 0:00:45.691,0:00:47.683 Now, "The Grey Album" is a remix. 0:00:47.683,0:00:50.080 It is new media created from old media. 0:00:50.080,0:00:52.665 It was made using these three techniques: 0:00:52.665,0:00:55.907 copy, transform and combine. 0:00:55.907,0:00:57.829 It's how you remix. You take existing songs, 0:00:57.829,0:00:59.549 you chop them up, you transform the pieces, 0:00:59.549,0:01:01.389 you combine them back together again, 0:01:01.389,0:01:03.366 and you've got a new song, but that new song 0:01:03.366,0:01:06.100 is clearly comprised of old songs. 0:01:06.100,0:01:09.413 But I think these aren't just the components of remixing. 0:01:09.413,0:01:12.457 I think these are the basic elements of all creativity. 0:01:12.457,0:01:14.268 I think everything is a remix, 0:01:14.268,0:01:18.959 and I think this is a better way to conceive of creativity. 0:01:18.959,0:01:21.952 All right, let's head back to 1964, and let's hear 0:01:21.952,0:01:24.973 where some of Dylan's early songs came from. 0:01:24.973,0:01:26.850 We'll do some side-by-side comparisons here. 0:01:26.850,0:01:28.056 All right, this first song you're going to hear 0:01:28.056,0:01:30.470 is "Nottamun Town." It's a traditional folk tune. 0:01:30.470,0:01:33.051 After that, you'll hear Dylan's "Masters of War." 0:01:33.058,0:01:37.958 Jean Ritchie: ♫ In Nottamun Town, not a soul would look out, ♫[br] 0:01:37.958,0:01:44.556 ♫ not a soul would look up, not a soul would look down. ♫ 0:01:44.556,0:01:48.830 Bob Dylan: ♫ Come you masters of war, ♫ 0:01:48.830,0:01:57.435 ♫ you that build the big guns, you that build the death planes, ♫ 0:01:57.435,0:02:00.504 ♫ You that build all the bombs. ♫ 0:02:00.504,0:02:02.426 Kirby Ferguson: Okay, so that's the same basic melody 0:02:02.426,0:02:05.585 and overall structure. This next one is "The Patriot Game," 0:02:05.585,0:02:07.577 by Dominic Behan. Alongside that, 0:02:07.577,0:02:09.851 you're going to hear "With God on Our Side," by Dylan. 0:02:09.851,0:02:15.109 Dominic Behan: ♫ Come all ye young rebels, ♫ 0:02:15.109,0:02:19.639 ♫ and list while I sing, ♫ 0:02:19.639,0:02:27.851 ♫ for the love of one's land is a terrible thing. ♫ 0:02:27.851,0:02:33.663 BD: ♫ Oh my name it is nothin', ♫ 0:02:33.663,0:02:38.191 ♫ my age it means less, ♫ 0:02:38.191,0:02:45.010 ♫ the country I come from is called the Midwest. ♫ 0:02:45.010,0:02:46.636 KF: Okay, so in this case, Dylan admits 0:02:46.636,0:02:49.076 he must have heard "The Patriot Game," he forgot about it, 0:02:49.076,0:02:50.635 then when the song kind of bubbled back up 0:02:50.635,0:02:52.946 in his brain, he just thought it was his song. 0:02:52.946,0:02:54.178 Last one, this is "Who's Going To Buy You Ribbons," 0:02:54.178,0:02:55.738 another traditional folk tune. 0:02:55.738,0:02:58.035 Alongside that is "Don't Think Twice, It's All Right." 0:02:58.035,0:02:59.860 This one's more about the lyric. 0:02:59.860,0:03:06.751 Paul Clayton: ♫ It ain't no use to sit and sigh now, ♫ 0:03:06.751,0:03:14.615 ♫ darlin', and it ain't no use to sit and cry now. ♫ 0:03:14.615,0:03:20.560 BD: ♫ It ain’t no use to sit and wonder why, babe, ♫ 0:03:20.560,0:03:24.212 ♫ if you don't know by now, ♫ 0:03:24.212,0:03:29.603 ♫ and it ain't no use to sit and wonder why, babe, ♫[br] 0:03:29.603,0:03:32.490 ♫ it'll never do somehow. ♫ 0:03:32.490,0:03:34.762 KF: Okay, now, there's a lot of these. 0:03:34.762,0:03:36.776 It's been estimated that two thirds of the melodies 0:03:36.776,0:03:39.319 Dylan used in his early songs were borrowed. 0:03:39.319,0:03:41.175 This is pretty typical among folk singers. 0:03:41.175,0:03:43.538 Here's the advice of Dylan's idol, Woody Guthrie. 0:03:43.538,0:03:45.068 "The worlds are the important thing. 0:03:45.068,0:03:46.900 Don't worry about tunes. Take a tune, 0:03:46.900,0:03:48.576 sing high when they sing low, 0:03:48.576,0:03:51.784 sing fast when they sing slow, and you've got a new tune." 0:03:51.784,0:03:55.781 (Laughter) (Applause) 0:03:55.781,0:03:57.728 And that's, that's what Guthrie did right here, 0:03:57.728,0:04:00.335 and I'm sure you all recognize the results. 0:04:00.335,0:04:06.252 (Music) 0:04:06.252,0:04:08.647 We know this tune, right? We know it? 0:04:08.647,0:04:10.060 Actually you don't. 0:04:10.060,0:04:12.744 That is "When the World's on Fire," a very old melody, 0:04:12.744,0:04:15.005 in this case performed by the Carter Family. 0:04:15.005,0:04:17.683 Guthrie adapted it into "This Land Is Your Land." 0:04:17.683,0:04:22.003 So, Bob Dylan, like all folk singers, he copied melodies, 0:04:22.003,0:04:24.725 he transformed them, he combined them with new lyrics 0:04:24.725,0:04:27.122 which were frequently their own concoction 0:04:27.122,0:04:29.383 of previous stuff. 0:04:29.383,0:04:33.046 Now, American copyright and patent laws run counter 0:04:33.046,0:04:35.769 to this notion that we build on the work of others. 0:04:35.769,0:04:38.436 Instead, these laws and laws around the world 0:04:38.436,0:04:42.158 use the rather awkward analogy of property. 0:04:42.158,0:04:44.601 Now, creative works may indeed be kind of like property, 0:04:44.601,0:04:46.910 but it's property that we're all building on, 0:04:46.910,0:04:49.399 and creations can only take root and grow 0:04:49.399,0:04:52.115 once that ground has been prepared. 0:04:52.115,0:04:54.961 Henry Ford once said, "I invented nothing new. 0:04:54.961,0:04:56.964 I simply assembled the discoveries of other men 0:04:56.964,0:04:59.551 behind whom were centuries of work. 0:04:59.551,0:05:01.934 Progress happens when all the factors that make for it 0:05:01.934,0:05:05.964 are ready and then it is inevitable." 0:05:05.964,0:05:10.509 2007. The iPhone makes it debut. 0:05:10.509,0:05:13.176 Apple undoubtedly brings this innovation to us early, 0:05:13.176,0:05:15.673 but its time was approaching because its core technology 0:05:15.673,0:05:17.719 had been evolving for decades. 0:05:17.719,0:05:19.701 That's multi-touch, controlling a device 0:05:19.701,0:05:21.478 by touching its display. 0:05:21.478,0:05:23.897 Here is Steve Jobs introducing multi-touch 0:05:23.897,0:05:26.137 and making a rather foreboding joke. 0:05:26.137,0:05:28.940 Steve Jobs: And we have invented a new technology 0:05:28.940,0:05:31.200 called multi-touch. 0:05:31.200,0:05:33.653 You can do multi-fingered gestures on it, 0:05:33.653,0:05:37.264 and boy have we patented it. (Laughter) 0:05:37.264,0:05:41.430 KF: Yes. And yet, here is multi-touch in action. 0:05:41.430,0:05:43.451 This is at TED, actually, about a year earlier. 0:05:43.451,0:05:45.919 This is Jeff Han, and, I mean, that's multi-touch. 0:05:45.919,0:05:47.670 It's the same animal, at least. 0:05:47.670,0:05:49.437 Let's hear what Jeff Han has to say about this 0:05:49.437,0:05:51.263 newfangled technology. 0:05:51.263,0:05:53.431 Jeff Han: Multi-touch sensing isn't anything -- 0:05:53.431,0:05:55.637 isn't completely new. I mean, people like Bill Buxton 0:05:55.637,0:05:57.286 have been playing around with it in the '80s. 0:05:57.286,0:06:00.485 The technology, you know, isn't the most exciting thing here 0:06:00.485,0:06:03.547 right now other than probably its newfound accessibility. 0:06:03.547,0:06:05.480 KF: So he's pretty frank about it not being new. 0:06:05.480,0:06:08.023 So it's not multi-touch as a whole that's patented. 0:06:08.023,0:06:10.160 It's the small parts of it that are, 0:06:10.160,0:06:11.464 and it's in these small details where 0:06:11.464,0:06:14.582 we can clearly see patent law contradicting its intent: 0:06:14.582,0:06:17.743 to promote the progress of useful arts. 0:06:17.743,0:06:20.927 Here is the first ever slide-to-unlock. 0:06:20.927,0:06:23.796 That is all there is to it. Apple has patented this. 0:06:23.796,0:06:26.608 It's a 28-page software patent, but I will summarize 0:06:26.608,0:06:30.544 what it covers. Spoiler alert: Unlocking your phone 0:06:30.544,0:06:33.481 by sliding an icon with your finger. (Laughter) 0:06:33.481,0:06:36.498 I'm only exaggerating a little bit. It's a broad patent. 0:06:36.498,0:06:39.347 Now, can someone own this idea? 0:06:39.347,0:06:41.777 Now, back in the '80s, there were no software patents, 0:06:41.777,0:06:44.938 and it was Xerox that pioneered the graphical user interface. 0:06:44.938,0:06:47.856 What if they had patented pop-up menus, 0:06:47.856,0:06:52.280 scrollbars, the desktop with icons that look like folders 0:06:52.280,0:06:54.267 and sheets of paper? 0:06:54.267,0:06:56.616 Would a young and inexperienced Apple 0:06:56.616,0:06:59.485 have survived the legal assault from a much larger 0:06:59.485,0:07:03.565 and more mature company like Xerox? 0:07:03.565,0:07:06.012 Now, this idea that everything is a remix might sound 0:07:06.012,0:07:10.139 like common sense until you're the one getting remixed. 0:07:10.139,0:07:11.789 For example ... 0:07:11.789,0:07:13.028 SJ: I mean, Picasso had a saying. 0:07:13.028,0:07:16.585 He said, "Good artists copy. Great artists steal." 0:07:16.585,0:07:18.907 And we have, you know, 0:07:18.907,0:07:22.035 always been shameless about stealing great ideas. 0:07:22.035,0:07:23.933 KF: Okay, so that's in '96. Here's in 2010. 0:07:23.933,0:07:26.842 "I'm going to destroy Android because it's a stolen product." 0:07:26.842,0:07:28.384 (Laughter) 0:07:28.384,0:07:32.023 "I'm willing to go thermonuclear war on this." (Laughter) 0:07:32.023,0:07:35.527 Okay, so in other words, great artists steal, but not from me. 0:07:35.527,0:07:37.878 (Laughter) 0:07:37.878,0:07:41.486 Now, behavioral economists might refer to this sort of thing as loss aversion 0:07:41.486,0:07:43.705 We have a strong predisposition towards protecting 0:07:43.705,0:07:45.634 what we feel is ours. 0:07:45.634,0:07:47.552 We have no such aversion towards copying 0:07:47.552,0:07:50.285 what other people have, because we do that nonstop. 0:07:50.285,0:07:52.760 So here's the sort of equation we're looking at. 0:07:52.760,0:07:55.417 We've got laws that fundamentally treat creative works as property, 0:07:55.417,0:07:58.202 plus massive rewards or settlements 0:07:58.202,0:08:00.399 in infringement cases, plus huge legal fees 0:08:00.399,0:08:02.062 to protect yourself in court, 0:08:02.062,0:08:05.566 plus cognitive biases against perceived loss. 0:08:05.566,0:08:07.709 And the sum looks like this. 0:08:07.709,0:08:10.532 That is the last four years of lawsuits 0:08:10.532,0:08:13.098 in the realm of smartphones. 0:08:13.098,0:08:18.869 Is this promoting the progress of useful arts? 0:08:18.869,0:08:24.637 1983. Bob Dylan is 42 years old, and his time 0:08:24.637,0:08:27.963 in the cultural spotlight is long since past. 0:08:27.963,0:08:30.572 He records a song called "Blind Willie McTell," 0:08:30.572,0:08:32.758 named after the blues singer, and the song 0:08:32.758,0:08:36.428 is a voyage through the past, through a much darker time, 0:08:36.428,0:08:39.578 but a simpler one, a time when musicians like Willie McTell 0:08:39.578,0:08:42.098 had few illusions about what they did. 0:08:42.098,0:08:44.348 "I jump 'em from other writers 0:08:44.348,0:08:46.913 but I arrange 'em my own way." 0:08:46.913,0:08:48.630 I think this is mostly what we do. 0:08:48.630,0:08:51.996 Our creativity comes from without, not from within. 0:08:51.996,0:08:54.917 We are not self-made. We are dependent on one another, 0:08:54.917,0:08:57.742 and admitting this to ourselves isn't an embrace 0:08:57.742,0:09:00.576 of mediocrity and derivativeness. 0:09:00.576,0:09:03.209 It's a liberation from our misconceptions, 0:09:03.209,0:09:06.292 and it's an incentive to not expect so much from ourselves 0:09:06.292,0:09:09.027 and to simply begin. 0:09:09.027,0:09:11.977 Thank you so much. It was an honor to be here. 0:09:11.977,0:09:14.754 Thank you. (Applause) 0:09:14.754,0:09:18.138 Thank you. Thank you. (Applause) 0:09:18.138,0:09:21.479 Thank you. (Applause)