0:00:08.063,0:00:08.993
Relaxation

0:00:09.004,0:00:10.054
Freedom.

0:00:10.054,0:00:11.257
Exercise and Health.

0:00:11.258,0:00:12.908
Useful, does not pollute.

0:00:12.908,0:00:15.008
Friendship and health.

0:00:15.008,0:00:16.908
Transportation and exercise.

0:00:16.908,0:00:18.158
Gathering.

0:00:18.158,0:00:20.238
In harmony with nature.

0:00:20.238,0:00:21.688
Health and passion.

0:00:21.688,0:00:23.448
Helps to keep you healthy

0:00:23.448,0:00:25.598
Possibility of citizen participation.

0:00:25.598,0:00:27.438
Happiness and Freedom.

0:00:27.438,0:00:29.848
Share quality time with friends.

0:00:29.848,0:00:31.908
It's sort of energizing to ride a bike.

0:00:31.908,0:00:33.668
Exercise and fun.

0:00:33.668,0:00:35.698
An activity to share with the family.

0:00:41.012,0:00:47.482
I woud like you to go some years back,

0:00:47.482,0:00:52.368
right where your mom or dad[br]taught you how to ride a bicycle.

0:00:53.608,0:00:55.908
You may be able to remember

0:00:55.912,0:01:01.132
how they would hold [br]the seat on your bike,

0:01:01.132,0:01:03.252
so that you wouldn't lose balance?

0:01:03.974,0:01:11.884
Or the first time you were able to place [br]both feet on the pedals without falling.

0:01:13.735,0:01:18.686
How many of you had a wonderful time[br]learning how to ride your bike?

0:01:19.956,0:01:23.832
Or even spending time [br]with that family member

0:01:23.832,0:01:25.372
who taught you how to ride it?

0:01:26.752,0:01:31.852
But I believe that hardly any of us[br]have received some vital education.

0:01:32.322,0:01:36.552
This is, how many of you were taught[br]that while being on a bike,

0:01:36.552,0:01:39.362
we also had rights and obligations?

0:01:39.362,0:01:43.522
How many of you were told [br]to respect the traffic lights

0:01:43.522,0:01:48.192
or to respect the crosswalks?[br]

0:01:49.224,0:01:54.874
This is due to the fact[br]that while being children or even adults

0:01:54.874,0:01:58.934
we tend to see the bicycle as a toy.

0:02:00.794,0:02:05.424
Then the problem lies with[br]the cyclists who lose their identity.

0:02:05.424,0:02:09.034
The cyclists don't know[br]whether they are riding a toy,

0:02:09.034,0:02:13.014
or should they behave [br]as a pedestrian or as a vehicle?

0:02:15.254,0:02:21.764
How can they consider the bicycle [br]as a means of transportation?

0:02:22.952,0:02:24.772
Thus, the identity is missing.

0:02:24.783,0:02:29.443
We are not being backed up[br]by infrastructure or by clear regulations.

0:02:32.861,0:02:35.611
Let us try now to remember.

0:02:35.611,0:02:39.270
How do children learn [br]from their environment?

0:02:39.272,0:02:41.222
They learn from their families.

0:02:41.229,0:02:44.689
Children learn based on models.

0:02:45.378,0:02:50.408
Social learning is based[br]on copying their environment.

0:02:50.408,0:02:55.068
Children and adults do the same.

0:02:55.068,0:02:59.068
Our own cyclists learn [br]from their environment.

0:03:00.340,0:03:04.730
Just like children,[br]cyclists learn from peers.

0:03:04.738,0:03:08.408
This is how they build up [br]their own knowledge:

0:03:08.414,0:03:10.254
They go on the right side of the road,

0:03:10.255,0:03:12.975
wearing helmets and safety equipment,

0:03:12.981,0:03:19.011
and even learning that sidewalks [br]are exclusively for pedestrians.

0:03:19.011,0:03:24.881
They come to the conclusion that being[br]on a bicycle is not to play around.

0:03:24.881,0:03:28.264
That's when they become [br]a new means of transportation,

0:03:28.264,0:03:32.534
and start sharing that knowledge[br]with the rest of the people in the city.

0:03:37.499,0:03:41.299
The Copenhagenize Consulting is a study

0:03:41.299,0:03:46.569
happening around the world to determine [br]which cities are bike-friendly.

0:03:48.490,0:03:51.760
Guadalajara may surprise you;[br]it's in the 12th place!

0:03:56.534,0:03:59.614
So, now you may be wondering,[br]how could this be

0:04:01.004,0:04:04.714
when we know that Guadalajara [br]does not have the vital infrastructure;

0:04:05.661,0:04:08.771
we don't even have[br]cycle paths in the city.

0:04:09.542,0:04:13.202
Well, most of the work that has been done,

0:04:13.202,0:04:17.942
or at least what puts us[br]in the 12th place,

0:04:17.942,0:04:21.413
is at the end of the day,[br]the citizen participation,

0:04:21.413,0:04:27.023
done throughout[br]all the different activities.

0:04:27.023,0:04:30.503
For instance, In Guadalajara[br]we have the RecreActiva weekend cycleway.

0:04:30.505,0:04:33.395
We can also find the night city cycling.

0:04:33.407,0:04:37.904
We also are able to rent bicycles[br]on the downtown area.

0:04:37.904,0:04:42.984
So, in the end, Guadalajara [br]has more than 15,000 cyclists,

0:04:42.994,0:04:45.454
throughout the whole city.

0:04:46.307,0:04:50.747
These cyclists are slowly but steadily[br]increasing cycling activities in the city,

0:04:53.586,0:05:00.146
and on the streets and learning [br]from each other how to behave

0:05:00.154,0:05:05.284
so we can cycle safely on the streets.

0:05:07.011,0:05:10.511
We have a lot of benefits [br]when riding a bike.

0:05:10.511,0:05:14.213
This chart shows [br]four dimensions to review.

0:05:15.317,0:05:17.057
We have the economical aspect.

0:05:17.057,0:05:21.077
If we compare the monthly expense[br]that we have with a car,

0:05:22.630,0:05:28.480
we are roughly spending about[br]1,727 pesos including gas for a car.

0:05:29.489,0:05:33.489
If we compare this number[br]with the bicycle maintenance

0:05:33.489,0:05:36.949
or the monthly expense we would spend[br]somewhere around 75 pesos.

0:05:40.290,0:05:42.460
A big difference.

0:05:43.810,0:05:45.640
Now, if we go to the social aspect:

0:05:45.640,0:05:48.690
when driving a car, [br]we ride inside our bubble.

0:05:48.690,0:05:52.920
All isolated, complaining about [br]all the things around us.

0:05:52.920,0:05:56.520
Complaining about traffic,[br]the person who is cutting us off.

0:05:59.525,0:06:04.155
However, if you are riding a bike,[br]we are building a social web.

0:06:04.155,0:06:06.005
Something, that we've been losing.

0:06:07.988,0:06:09.488
On the environmental aspect:

0:06:09.488,0:06:13.958
If we compare for instance,

0:06:13.958,0:06:21.468
for each liter of fuel consumed[br]by a car that runs about 13 Km,

0:06:21.476,0:06:29.160
this car would consume or generate [br]2.32 Kg of CO₂ to our environment.

0:06:29.160,0:06:31.760
Now, if we compare that with a cyclist,

0:06:31.760,0:06:38.420
for every 13 Km, he's only[br]generating 0.268 kg of CO₂.

0:06:39.115,0:06:46.425
If we add the number of annual deaths[br]due to the air pollution,

0:06:46.425,0:06:49.575
the number is higher [br]than for riding a a bicycle.

0:06:49.575,0:06:52.525
The number is of about 14,700 people

0:06:52.525,0:06:56.195
that die every year [br]due to the bad quality of air.

0:06:58.716,0:07:01.496
We haven't even discussed [br]all the health benefits.

0:07:01.506,0:07:03.326
As we all know, when we perform

0:07:03.326,0:07:07.056
a physical activity, [br]we have tons of benefits

0:07:07.056,0:07:12.996
which improve our personal health,[br]and the bicycle adds some more.

0:07:14.420,0:07:20.310
We also need to consider the difference[br]on the time to travel within the city.

0:07:20.310,0:07:25.260
Whether talking about[br]short or longer distances,

0:07:25.260,0:07:31.180
bicycles are way more efficient[br]for reducing our timing.

0:07:31.190,0:07:35.570
Last year, we had a race nation wide,

0:07:35.570,0:07:41.000
where 22 different cities participated [br]sharing their time distance:

0:07:42.270,0:07:47.584
pedestrians, bicycles, cars, motorcycles.[br]

0:07:48.474,0:07:51.474
Out of these 22 cities,

0:07:51.474,0:07:56.464
11 were won by the bicycle[br]with an average distance

0:07:57.251,0:08:05.311
of between nine and 11 Km,[br]

0:08:05.311,0:08:09.791
and specifically in Guadalajara[br]the bicycle won in an average of 9.8 Km,

0:08:09.791,0:08:15.080
where a bike took an average time[br]of 22 minutes during rush hour

0:08:15.080,0:08:20.860
against an automobile [br]that did it on 33 minutes average.

0:08:21.897,0:08:24.867
Therefore, we can clearly see [br]there are lots of benefits

0:08:24.867,0:08:27.517
by riding on these two wheels.

0:08:29.677,0:08:34.337
At the end of the day, as we say:

0:08:34.337,0:08:37.127
"The fear is not riding on a bike."

0:08:37.127,0:08:41.127
(Applause)