1 00:00:08,113 --> 00:00:09,673 Well, I don't know about you 2 00:00:09,673 --> 00:00:12,697 but today, I learned many things. 3 00:00:12,697 --> 00:00:13,794 I learned that, actually, 4 00:00:13,794 --> 00:00:17,051 astronomers don't have all the ingredients with them, 5 00:00:17,051 --> 00:00:18,126 or that they don't know 6 00:00:18,126 --> 00:00:20,892 many of the ingredients in the universe. 7 00:00:20,892 --> 00:00:23,794 Cooks... We do. (Laughter) 8 00:00:23,794 --> 00:00:27,064 And it's funny that she's using liquid nitrogen, 9 00:00:27,064 --> 00:00:30,176 when I use liquid nitrogen to cook, 10 00:00:30,176 --> 00:00:32,486 and I'm so happy we found water 11 00:00:32,486 --> 00:00:34,814 in very distant and far away countries -- 12 00:00:34,814 --> 00:00:37,447 very far away planets. 13 00:00:37,447 --> 00:00:39,831 With water, I can cook -- 14 00:00:39,831 --> 00:00:43,863 I know I have а job... forever. 15 00:00:43,863 --> 00:00:45,250 Why am I here? 16 00:00:45,250 --> 00:00:46,752 I would love to believe it's because 17 00:00:46,752 --> 00:00:49,802 I have something important to share with you, 18 00:00:49,802 --> 00:00:53,056 but I have a feeling that all my TED friends, 19 00:00:53,056 --> 00:00:54,801 in a very busy weekend in Washington, 20 00:00:54,801 --> 00:00:56,394 they wanted the excuse of -- 21 00:00:56,394 --> 00:00:57,843 why ask me for a reservation -- 22 00:00:57,843 --> 00:00:59,398 They invite me to speak, 23 00:00:59,398 --> 00:01:03,305 [so] they go to other places. (Applause) 24 00:01:04,629 --> 00:01:07,496 But we are here to talk about 25 00:01:07,496 --> 00:01:10,012 more important things. 26 00:01:10,012 --> 00:01:12,773 I'm a chef -- 27 00:01:12,773 --> 00:01:15,972 I'm a chef and I cook for the few, 28 00:01:15,972 --> 00:01:20,479 but, really, I want to be cooking for the world. 29 00:01:20,479 --> 00:01:24,465 I want to create the spark. 30 00:01:24,465 --> 00:01:28,383 And how do we create the spark being a chef? 31 00:01:28,383 --> 00:01:33,297 We create the spark through creativity. 32 00:01:33,297 --> 00:01:37,463 I know lunch is coming. (Laughter) 33 00:01:37,463 --> 00:01:41,397 Are you hungry? (Laughter) 34 00:01:41,397 --> 00:01:43,603 Sometimes, guys, to be creative, 35 00:01:43,603 --> 00:01:45,600 the only thing we have to be doing is -- 36 00:01:45,600 --> 00:01:47,401 Why not? Looking at the stars, 37 00:01:47,401 --> 00:01:48,457 maybe, Andromeda, 38 00:01:48,457 --> 00:01:50,205 or maybe, a far away galaxy 39 00:01:50,205 --> 00:01:51,740 it's a way to get inspired. 40 00:01:51,740 --> 00:01:52,881 I just got inspired 41 00:01:52,881 --> 00:01:55,745 by these amazing presentations. 42 00:01:55,745 --> 00:01:57,305 Sometimes, you only have to do 43 00:01:57,305 --> 00:01:59,298 simple things as these. 44 00:01:59,298 --> 00:02:01,244 I'm going to start now. 45 00:02:01,244 --> 00:02:02,248 Why? Because the world 46 00:02:02,248 --> 00:02:03,762 needs me to start. 47 00:02:03,762 --> 00:02:05,425 But creativity doesn't happen, 48 00:02:05,425 --> 00:02:07,186 you know, in the middle of a beach, 49 00:02:07,186 --> 00:02:10,503 doing nothing, under a palm tree... No! 50 00:02:10,503 --> 00:02:12,376 I've never created anything in the beach, 51 00:02:12,376 --> 00:02:15,070 I only get burned by the sun. (Laughter) 52 00:02:15,070 --> 00:02:17,387 Actually, creativity will only happen 53 00:02:17,387 --> 00:02:19,529 when I'm surrounded 54 00:02:19,529 --> 00:02:22,142 by high energy environments 55 00:02:22,142 --> 00:02:24,602 that keep all of these ideas 56 00:02:24,602 --> 00:02:28,282 coming and coming, and tip your life! 57 00:02:28,282 --> 00:02:30,530 Well, sometimes, to look 58 00:02:30,530 --> 00:02:32,185 for new creative ways 59 00:02:32,185 --> 00:02:34,338 we don't need to look into the big things, 60 00:02:34,338 --> 00:02:36,594 we need to concentrate in the small ones. 61 00:02:36,594 --> 00:02:39,390 Sometimes, we need to be looking into the big ones, 62 00:02:39,390 --> 00:02:42,846 because [that] can be what creates a small idea. 63 00:02:42,846 --> 00:02:43,970 What is big can be small, 64 00:02:43,970 --> 00:02:47,214 and what's small can become huge! 65 00:02:47,214 --> 00:02:48,898 We have no time to waste, 66 00:02:48,898 --> 00:02:51,570 but in order to be creative, 67 00:02:51,570 --> 00:02:52,896 people of the world, 68 00:02:52,896 --> 00:02:55,235 we have to make sure 69 00:02:55,235 --> 00:02:57,343 that we will not be afraid 70 00:02:57,343 --> 00:03:01,089 to look beyond the horizon 71 00:03:01,089 --> 00:03:04,526 that we don't know what's behind. 72 00:03:04,526 --> 00:03:07,803 To take really that challenge of saying, 73 00:03:07,803 --> 00:03:10,004 "I'm going to move away from my comfort zone 74 00:03:10,004 --> 00:03:12,254 and I'm going to reach beyond 75 00:03:12,254 --> 00:03:13,959 what I don't know." 76 00:03:13,959 --> 00:03:16,591 This is really how we become creative. 77 00:03:16,591 --> 00:03:18,727 Where, sometimes, light can be 78 00:03:18,727 --> 00:03:21,265 what makes us blind, 79 00:03:21,265 --> 00:03:23,766 or what gives us the light 80 00:03:23,766 --> 00:03:26,961 to help us begin with a new creation. 81 00:03:26,961 --> 00:03:29,904 Sometimes, using a simple piece of paper, 82 00:03:29,904 --> 00:03:32,070 writing one word or one phrase 83 00:03:32,070 --> 00:03:33,878 can begin something amazing. 84 00:03:33,878 --> 00:03:37,651 But here is... what important things start. 85 00:03:37,651 --> 00:03:41,410 Sometimes, very simple ideas -- 86 00:03:41,410 --> 00:03:46,618 very simple ideas can achieve fascinating things. 87 00:03:46,618 --> 00:03:49,501 Take a look at something like 88 00:03:49,501 --> 00:03:51,389 what we have in front of us 89 00:03:51,389 --> 00:03:53,834 every day of our lives. 90 00:03:53,834 --> 00:03:58,469 How many of you have had a glass of water today? 91 00:03:58,469 --> 00:04:02,341 Great! What did you do with it, besides drinking it? 92 00:04:02,341 --> 00:04:04,319 You didn't talk to it, you didn't ask, 93 00:04:04,319 --> 00:04:06,431 What can I do today with this glass of water 94 00:04:06,431 --> 00:04:09,231 that has never been done before? 95 00:04:09,231 --> 00:04:11,546 Well, [the] funny thing is 96 00:04:11,546 --> 00:04:13,910 that if I take risks, 97 00:04:13,910 --> 00:04:16,265 and if I move away from my comfort zone, 98 00:04:16,265 --> 00:04:18,833 that meaning not going to the market to get inspired, 99 00:04:18,833 --> 00:04:21,340 or opening a cookbook to get inspiration, 100 00:04:21,340 --> 00:04:23,965 but maybe, going to Harvard or MIT, 101 00:04:23,965 --> 00:04:24,973 where I have no clue 102 00:04:24,973 --> 00:04:27,286 what those scientists are talking about -- (Laughter) 103 00:04:27,286 --> 00:04:30,318 but I'm taking the risk of making a fool of myself 104 00:04:30,322 --> 00:04:32,696 only because it's worth it -- 105 00:04:32,696 --> 00:04:34,902 and I understand 106 00:04:34,902 --> 00:04:37,674 that I can defy gravity -- 107 00:04:37,674 --> 00:04:39,698 And that I can control the water 108 00:04:39,698 --> 00:04:41,873 by understanding the pressure -- 109 00:04:41,873 --> 00:04:45,013 the low pressure that is formed inside. 110 00:04:45,013 --> 00:04:46,214 And understanding a little bit 111 00:04:46,214 --> 00:04:48,218 about water surface tension -- 112 00:04:48,218 --> 00:04:49,884 Wow, I am being creative, 113 00:04:49,884 --> 00:04:53,087 right here, right now! 114 00:04:53,087 --> 00:04:55,890 At the end, guys, you know, 115 00:04:55,890 --> 00:04:58,019 a simple ingredient, like water, 116 00:04:58,019 --> 00:05:00,466 can be helping me to come up 117 00:05:00,466 --> 00:05:01,730 with something fascinating 118 00:05:01,730 --> 00:05:03,569 from a very old ingredient 119 00:05:03,569 --> 00:05:06,011 -- and water is quite old. 120 00:05:06,011 --> 00:05:07,803 But at the low end, 121 00:05:07,803 --> 00:05:10,487 I can learn new ways to cook 122 00:05:10,487 --> 00:05:13,205 in a clean and efficient way. 123 00:05:13,205 --> 00:05:15,350 You know, guys, we've been cooking with fire 124 00:05:15,350 --> 00:05:17,549 for hundred of thousands of years. 125 00:05:17,549 --> 00:05:23,088 That was almost the beginning of creativity in cooking! Yes? 126 00:05:23,088 --> 00:05:24,559 But it's so funny. 127 00:05:24,559 --> 00:05:28,407 Today, hundred of thousands of years 128 00:05:28,407 --> 00:05:32,338 after we began controlling fire, 129 00:05:32,338 --> 00:05:34,229 we use that same fire 130 00:05:34,229 --> 00:05:37,066 to cook on a Sunday for our friends. 131 00:05:37,066 --> 00:05:38,398 Why? Because we're rich and powerful, 132 00:05:38,398 --> 00:05:39,565 and we have the charcoal, 133 00:05:39,565 --> 00:05:41,237 and we have the money to buy the meat 134 00:05:41,237 --> 00:05:42,815 that can feed our friends, 135 00:05:42,819 --> 00:05:48,480 and because we are men, and we know how to cook. (Laughter) 136 00:05:48,480 --> 00:05:50,734 But this is not laughing [matter]. 137 00:05:50,734 --> 00:05:54,343 Hundred of millions of years of evolution, 138 00:05:54,343 --> 00:05:56,116 reaching to the stars, 139 00:05:56,116 --> 00:05:58,217 going to the moon -- 140 00:05:58,217 --> 00:06:01,710 and still people are living lives, 141 00:06:01,710 --> 00:06:03,040 as we used to live them 142 00:06:03,040 --> 00:06:08,256 hundred of thousands of years ago. 143 00:06:08,256 --> 00:06:14,962 This is how the advance of humanity has helped us -- 144 00:06:14,962 --> 00:06:20,909 Having people who have achieved fire -- 145 00:06:20,909 --> 00:06:23,821 what takes me a second, 146 00:06:23,821 --> 00:06:26,695 it takes them hours -- 147 00:06:26,695 --> 00:06:29,167 They have to search for the wood -- 148 00:06:29,167 --> 00:06:31,089 these girls get in danger 149 00:06:31,089 --> 00:06:33,814 because they're alone in the forest, 150 00:06:33,814 --> 00:06:35,955 in the middle of nowhere. 151 00:06:35,955 --> 00:06:37,611 They can be raped, 152 00:06:37,611 --> 00:06:39,866 because they're looking for the fuel to cook their food. 153 00:06:39,866 --> 00:06:41,254 They have no time to go to school, 154 00:06:41,254 --> 00:06:44,519 so they have no future because they receive no education. 155 00:06:46,022 --> 00:06:50,753 Wow! And here we come... to corn; 156 00:06:50,753 --> 00:06:53,501 a grain that is everywhere to be found in America. 157 00:06:53,501 --> 00:06:56,748 For thousands of years, civilizations have been living around corn. 158 00:06:56,748 --> 00:06:58,761 Let me show you creativity. 159 00:06:58,761 --> 00:07:00,921 With corn we feed the cattle, 160 00:07:00,921 --> 00:07:06,273 when, actually, we should feed the cattle with grass. 161 00:07:06,273 --> 00:07:09,454 It's smarter, but no, we use it to feed those cattle 162 00:07:09,481 --> 00:07:11,259 that will produce meat. 163 00:07:11,259 --> 00:07:13,758 And with corn we are able to come out with oil, 164 00:07:13,758 --> 00:07:15,464 that is going to fry those potatoes. 165 00:07:15,464 --> 00:07:18,047 And with corn we can make syrup 166 00:07:18,047 --> 00:07:19,721 that help us to make ketchup. 167 00:07:19,721 --> 00:07:20,970 And believe it or not, 168 00:07:20,970 --> 00:07:26,107 with corn, also, we can make a great soda! Wow! 169 00:07:26,107 --> 00:07:30,176 With corn we're even able to make the paper! 170 00:07:30,176 --> 00:07:34,616 Creativity at it best! (Laughter) 171 00:07:34,616 --> 00:07:38,820 I cannot beat that, guys! (Laughter) 172 00:07:38,820 --> 00:07:43,223 So, the fun part is that 173 00:07:43,223 --> 00:07:44,794 I could be telling you 174 00:07:44,794 --> 00:07:47,063 how many things are wrong about these, 175 00:07:47,063 --> 00:07:50,876 but the truth is that a burger is a paradigm 176 00:07:50,876 --> 00:07:54,883 of the complexities of how we feed humanity! 177 00:07:54,883 --> 00:07:56,706 But I'm not only going to be blaming them, 178 00:07:56,706 --> 00:08:00,081 we are all here to be blamed. 179 00:08:00,081 --> 00:08:02,515 It's a responsibility of everyone to be feeding people. 180 00:08:02,515 --> 00:08:05,465 Actually, you know one thing? 181 00:08:05,465 --> 00:08:07,315 You think that people coming to my restaurant, 182 00:08:07,315 --> 00:08:09,590 me, the great chef, José Andrés, 183 00:08:09,590 --> 00:08:13,263 I am not part of the best city problem? 184 00:08:13,263 --> 00:08:15,590 Or, you know what about the environment? 185 00:08:15,590 --> 00:08:19,194 Who put more CO2, me or the fast food companies? 186 00:08:19,194 --> 00:08:20,780 A fast food restaurant receives 187 00:08:20,780 --> 00:08:23,996 two deliveries a week if [even so]. 188 00:08:23,996 --> 00:08:25,799 Do you know how many I receive? 189 00:08:25,799 --> 00:08:28,231 Sometimes 50 or 60. 190 00:08:28,231 --> 00:08:31,383 I need to be pragmatic if we want to feed the world. 191 00:08:31,383 --> 00:08:33,141 Actually, I put more CO2 in the environment 192 00:08:33,141 --> 00:08:34,747 than maybe those fast food companies 193 00:08:34,747 --> 00:08:38,847 that sometimes we complain about. 194 00:08:38,847 --> 00:08:41,571 But no, I'm not being paid by them, 195 00:08:41,571 --> 00:08:43,602 I only know that I have to be pragmatic 196 00:08:43,602 --> 00:08:46,510 if I want my boys to be respected, 197 00:08:46,510 --> 00:08:48,764 and we can use creativity 198 00:08:48,764 --> 00:08:50,592 to bring everyone to the table, 199 00:08:50,592 --> 00:08:54,163 and bring riches -- Are you with me? 200 00:08:54,163 --> 00:08:56,420 So here -- 201 00:08:56,420 --> 00:08:58,313 I'm going to show you my creativity. 202 00:08:58,313 --> 00:08:59,649 Who likes almonds? 203 00:08:59,649 --> 00:09:02,902 Come on! Are you hungry? Audience: Yeah! 204 00:09:02,902 --> 00:09:05,441 Are you hungry up there? 205 00:09:05,441 --> 00:09:07,765 Who likes cheese? Audience: Yeah! 206 00:09:07,765 --> 00:09:09,978 Almond and cheese, right? That's simple! 207 00:09:09,978 --> 00:09:11,587 Piece of cake! 208 00:09:11,587 --> 00:09:13,962 Let me show you what I do 209 00:09:13,962 --> 00:09:15,496 when I'm willing to move away 210 00:09:15,496 --> 00:09:17,552 from my comfort zone -- 211 00:09:17,552 --> 00:09:19,375 I'm pushing the envelope -- 212 00:09:19,375 --> 00:09:23,150 Let me show you creativity my way. 213 00:09:23,150 --> 00:09:26,808 (Music) I think this is the first cooking video 214 00:09:26,808 --> 00:09:28,573 in the history of TED! 215 00:09:28,573 --> 00:09:32,577 Almonds are being fried -- 216 00:09:32,577 --> 00:09:36,404 Olive oil -- 217 00:09:36,404 --> 00:09:39,841 Those almonds are brown, tasty. 218 00:09:39,841 --> 00:09:41,623 We add water; the same water 219 00:09:41,623 --> 00:09:45,271 that we may find in a very distant planet, 220 00:09:45,271 --> 00:09:47,457 in another galaxy. 221 00:09:47,457 --> 00:09:55,484 And here we're going to be blending those almonds. 222 00:09:55,484 --> 00:09:58,593 And we're going to be freezing that almond puree. 223 00:09:58,593 --> 00:10:00,882 And we're going to use technology. 224 00:10:00,882 --> 00:10:06,601 We're going to be making this amazing puree of almond, 225 00:10:06,601 --> 00:10:09,009 like almond butter. 226 00:10:09,009 --> 00:10:15,969 Now, we're going to be using some cream 227 00:10:15,969 --> 00:10:19,531 and we're going to be mixing again. 228 00:10:19,531 --> 00:10:21,888 Any food critic here? 229 00:10:21,888 --> 00:10:23,854 Great, I'm lucky. 230 00:10:23,854 --> 00:10:28,129 And now, we add liquid nitrogen. 231 00:10:28,129 --> 00:10:31,837 And take a look when we move away from the comfort zone -- 232 00:10:31,837 --> 00:10:35,257 What we can do for the few -- 233 00:10:35,257 --> 00:10:40,713 By getting a ladle, a beautiful metal ladle -- 234 00:10:40,713 --> 00:10:45,639 We're able to introduce it into this milk of almonds, 235 00:10:45,639 --> 00:10:49,126 and a very thin layer is going to be attached to the ladle. 236 00:10:49,126 --> 00:10:51,485 We reintroduce the ladle. 237 00:10:51,485 --> 00:10:53,088 We change the temperature, 238 00:10:53,088 --> 00:10:55,051 and we're going to be able to separate the almonds. 239 00:10:55,051 --> 00:10:57,113 The almonds were hard, they become liquid, 240 00:10:57,113 --> 00:10:59,852 they become hard again, but now, we change the texture! 241 00:10:59,852 --> 00:11:01,988 We have the power to do that! 242 00:11:01,988 --> 00:11:05,090 We have the power to use creativity! 243 00:11:05,090 --> 00:11:07,224 And you can do one, and you can do another, 244 00:11:07,224 --> 00:11:09,965 and this is telling me that there is hope! 245 00:11:09,965 --> 00:11:12,666 Because we can do amazing things 246 00:11:12,666 --> 00:11:15,543 with simple ingredients. 247 00:11:15,543 --> 00:11:18,483 If we apply heat, it melts again. 248 00:11:18,483 --> 00:11:20,693 We get the cheese, 249 00:11:20,693 --> 00:11:22,177 and we're going to show you 250 00:11:22,177 --> 00:11:24,439 how to make a mousse, that, actually, if we want it, 251 00:11:24,439 --> 00:11:26,490 I can make that same mousse 252 00:11:26,490 --> 00:11:28,302 without cream and fat, 253 00:11:28,302 --> 00:11:31,451 only water... only water! 254 00:11:31,451 --> 00:11:35,223 No more fat in mousses! (Laughter) 255 00:11:35,223 --> 00:11:37,728 But this one has cheese. 256 00:11:37,728 --> 00:11:39,422 We make the mousse 257 00:11:39,422 --> 00:11:42,457 and, then, we fill up the beautiful almond cups. 258 00:11:42,457 --> 00:11:43,948 People of America, 259 00:11:43,948 --> 00:11:46,488 two humble ingredients 260 00:11:46,488 --> 00:11:52,494 elevated to a new dimension, great! 261 00:11:52,494 --> 00:12:01,754 (Applause) 262 00:12:04,169 --> 00:12:07,502 So, this is creativity for a chef, 263 00:12:07,502 --> 00:12:09,774 but how can I put this creativity 264 00:12:09,774 --> 00:12:13,396 that only feeds the few to feed the many? 265 00:12:13,396 --> 00:12:17,661 Brillat-Savarin, 1826, one of the most amazing 266 00:12:17,699 --> 00:12:21,436 food philosophers in the history of mankind -- 267 00:12:21,436 --> 00:12:23,481 "The destiny of the nations depends on the manner 268 00:12:23,481 --> 00:12:27,272 in which they feed themselves." 269 00:12:27,272 --> 00:12:31,410 Wow! I think our politicians, but also ourselves -- 270 00:12:31,410 --> 00:12:38,401 We've forgotten such an amazing, powerful, powerful phrase. 271 00:12:38,401 --> 00:12:42,391 You know, almost two centuries after he wrote this, 272 00:12:42,391 --> 00:12:46,595 we still face, sometimes in America, but around the world, 273 00:12:46,595 --> 00:12:49,872 obesity and hunger. 274 00:12:49,872 --> 00:12:53,401 How is it possible that some, we can be so overweight, 275 00:12:53,401 --> 00:12:58,473 while others barely know what to put into their mouths? 276 00:12:58,473 --> 00:13:02,288 But you know, I would love to talk to you about 277 00:13:02,288 --> 00:13:04,085 how to produce food, 278 00:13:04,085 --> 00:13:05,914 but today I want to talk to you about 279 00:13:05,914 --> 00:13:08,039 how we cook and handle that food, 280 00:13:08,039 --> 00:13:10,118 because it can be equally important. 281 00:13:10,118 --> 00:13:13,855 We need to make sure that we start -- 282 00:13:13,855 --> 00:13:16,892 We need to stop throwing money into the problem, 283 00:13:16,892 --> 00:13:20,736 and really start investing money into true solutions. 284 00:13:20,736 --> 00:13:23,577 And understanding the power of food, 285 00:13:23,577 --> 00:13:25,695 and the power of cooking and creativity, 286 00:13:25,695 --> 00:13:27,702 this could be a great beginning. 287 00:13:27,702 --> 00:13:30,207 Take a look at this. 288 00:13:30,207 --> 00:13:32,654 This is Haiti. 289 00:13:32,654 --> 00:13:34,337 Do you see the garbage? 290 00:13:34,337 --> 00:13:38,708 Where do you think this garbage came from, people? Where? 291 00:13:38,708 --> 00:13:40,313 It came from overseas. 292 00:13:40,313 --> 00:13:42,812 Yes, we have goodwill; we went there to help. 293 00:13:42,812 --> 00:13:44,352 But look at all the trash 294 00:13:44,352 --> 00:13:47,107 we brought with us in the process of helping! 295 00:13:47,221 --> 00:13:49,721 No one is really even thinking about it. 296 00:13:49,721 --> 00:13:52,135 How to take care of the garbage! 297 00:13:52,135 --> 00:13:55,638 Creativity, and cooking and thinking about food, 298 00:13:55,638 --> 00:13:58,533 can help us to move this forward. 299 00:13:58,533 --> 00:13:59,687 I have this friend who had 300 00:13:59,687 --> 00:14:01,879 this simple, humble idea 301 00:14:01,879 --> 00:14:04,939 of getting a newspaper -- 302 00:14:04,939 --> 00:14:07,058 If you're Republican you know which one to use -- 303 00:14:07,058 --> 00:14:09,744 If you're a Democrat, too. (Laughter) 304 00:14:09,744 --> 00:14:12,535 And he had a party but he didn't have a lot of money, 305 00:14:12,568 --> 00:14:14,561 and he needed a creative way 306 00:14:14,561 --> 00:14:17,326 to be saving money. 307 00:14:17,326 --> 00:14:19,054 And it was at this time, 308 00:14:19,054 --> 00:14:20,689 that such a simple thing 309 00:14:20,689 --> 00:14:27,819 as grabbing a piece of paper -- a simple piece of paper -- 310 00:14:27,819 --> 00:14:30,497 and transform the beautiful paper 311 00:14:30,497 --> 00:14:32,773 into something so simple 312 00:14:32,773 --> 00:14:35,357 as a place to put peanuts, 313 00:14:35,357 --> 00:14:39,142 like a plate to hold the peanuts 314 00:14:39,142 --> 00:14:41,075 that will allow you to eat them, 315 00:14:41,075 --> 00:14:42,276 and also, have a place 316 00:14:42,276 --> 00:14:46,556 to put the garbage next. (Laughter) 317 00:14:46,556 --> 00:14:48,350 Simple ideas, people, 318 00:14:48,350 --> 00:14:51,917 can be helping to feed the world, 319 00:14:51,917 --> 00:14:53,115 but we need to keep thinking, 320 00:14:53,115 --> 00:14:54,697 and thinking hard. 321 00:14:54,697 --> 00:14:57,532 A newspaper can only be the beginning. 322 00:14:57,532 --> 00:14:59,530 But take a look at this, 323 00:14:59,530 --> 00:15:01,894 at what we have here -- 324 00:15:01,894 --> 00:15:04,551 Here we have clean cookstoves. 325 00:15:04,551 --> 00:15:08,389 A woman cooking with wood and charcoal, 326 00:15:08,389 --> 00:15:12,072 but those cookstoves are cleaner now. 327 00:15:12,072 --> 00:15:15,720 Cleaner means that, even if she's using wood and charcoal, 328 00:15:15,720 --> 00:15:19,511 she's using, probably, 60 to 70 percent less. 329 00:15:19,511 --> 00:15:23,652 So, by using less we cut less trees, 330 00:15:23,652 --> 00:15:25,519 by leaving trees in the forest, 331 00:15:25,519 --> 00:15:28,822 the rain, that we're supposed to be celebrating 332 00:15:28,822 --> 00:15:30,798 because rain means water, 333 00:15:30,798 --> 00:15:33,091 and water means life. 334 00:15:33,091 --> 00:15:35,129 That rain doesn't create life. 335 00:15:35,129 --> 00:15:37,398 That rain creates death 336 00:15:37,398 --> 00:15:38,906 because we cut the trees, 337 00:15:38,906 --> 00:15:43,476 and there's nothing, no roots to give life to that soil, 338 00:15:43,476 --> 00:15:45,327 and when the water comes down from the mountains, 339 00:15:45,327 --> 00:15:47,172 it takes away lives, homes, 340 00:15:47,172 --> 00:15:53,216 and the only fertile soil that we have left... Wow! 341 00:15:53,216 --> 00:15:59,892 And we could be using this [paper] to make briquettes. 342 00:15:59,892 --> 00:16:03,556 With paper and organic matter 343 00:16:03,556 --> 00:16:08,860 that can help us to have clean cookstoves 344 00:16:08,860 --> 00:16:11,098 that are part of the solution -- 345 00:16:11,098 --> 00:16:14,200 feeding people, giving them opportunities, 346 00:16:14,200 --> 00:16:15,990 taking care of the environment, 347 00:16:15,990 --> 00:16:19,236 all with a simple idea. 348 00:16:19,236 --> 00:16:22,181 I use many clean cookstoves, 349 00:16:22,181 --> 00:16:24,184 some use briquettes, 350 00:16:24,184 --> 00:16:26,721 other ones use pellets, 351 00:16:26,721 --> 00:16:29,418 other ones use charcoal, 352 00:16:29,418 --> 00:16:33,744 but [with] other ones, we use alcohol. 353 00:16:33,744 --> 00:16:37,138 There's hope, we know how to do it, 354 00:16:37,138 --> 00:16:39,164 we know how to feed people, 355 00:16:39,164 --> 00:16:42,035 but we need to be really investing 356 00:16:42,035 --> 00:16:44,590 in true research and development, 357 00:16:44,590 --> 00:16:46,209 because research and development 358 00:16:46,209 --> 00:16:51,339 cannot be only part of the big corporations of the world. 359 00:16:51,339 --> 00:16:53,644 If we don't start applying creativity, 360 00:16:53,644 --> 00:16:54,918 research and development 361 00:16:54,918 --> 00:16:56,410 into the third world, 362 00:16:56,410 --> 00:16:58,966 we will never have hope 363 00:16:58,966 --> 00:17:01,483 for those people that need it the most. 364 00:17:01,483 --> 00:17:04,619 And this was my simple contribution. 365 00:17:04,619 --> 00:17:09,990 Why we don't cook with zero emission of CO2? 366 00:17:09,990 --> 00:17:12,827 Solar kitchens, it's not the only way. 367 00:17:12,827 --> 00:17:14,629 I believe in many ways, 368 00:17:14,629 --> 00:17:17,904 but this is almost the dream way. 369 00:17:17,904 --> 00:17:19,734 I went there, many times, 370 00:17:19,734 --> 00:17:22,529 not trying to impose the white man philosophy, 371 00:17:22,529 --> 00:17:24,220 but trying to listen. 372 00:17:24,220 --> 00:17:25,974 Because these people in the third world, 373 00:17:25,974 --> 00:17:28,022 they only want from us, 374 00:17:28,022 --> 00:17:30,614 not our pity, but our respect, 375 00:17:30,614 --> 00:17:32,747 and they want us to listen to them, 376 00:17:32,747 --> 00:17:34,682 so we can really help them, 377 00:17:34,682 --> 00:17:36,317 and not imposing solutions 378 00:17:36,317 --> 00:17:38,482 that no one believes in. 379 00:17:38,482 --> 00:17:41,904 And I did a simple thing -- 380 00:17:41,904 --> 00:17:43,451 Creativity -- 381 00:17:43,451 --> 00:17:46,407 The same creativity that uses the sun. 382 00:17:46,407 --> 00:17:49,903 A creativity that I used to feed six people. 383 00:17:49,903 --> 00:17:51,861 I painted this in black, 384 00:17:51,861 --> 00:17:54,502 with black we attract the sun, 385 00:17:54,502 --> 00:18:00,307 with the sun we're able to steam water very, very quick -- 386 00:18:00,307 --> 00:18:01,910 as quick as that -- 387 00:18:01,910 --> 00:18:04,746 And forgive me for the video, it was with my phone. 388 00:18:04,746 --> 00:18:09,909 Video: "I'm cooking lentils 389 00:18:09,909 --> 00:18:15,633 and I'm only using the sun! Wow! 390 00:18:15,633 --> 00:18:19,000 Clean cookstoves are a great way to cook." 391 00:18:26,741 --> 00:18:32,989 (Applause) 392 00:18:33,927 --> 00:18:37,747 Creativity in cooking can help solve, 393 00:18:37,747 --> 00:18:39,480 can really help solve 394 00:18:39,480 --> 00:18:42,750 the biggest challenges in our world. 395 00:18:42,750 --> 00:18:46,672 Creativity can be the way to teach people again 396 00:18:46,683 --> 00:18:48,296 how to feed themselves, 397 00:18:48,296 --> 00:18:49,969 by giving them the power 398 00:18:49,969 --> 00:18:52,126 of knowing how to cook. 399 00:18:52,126 --> 00:18:55,928 Through education we can achieve that. 400 00:18:55,928 --> 00:18:59,439 Education and creativity will be key. 401 00:18:59,439 --> 00:19:03,386 If we really give people, like in Haiti, 402 00:19:03,386 --> 00:19:08,143 the tools through creativity to feed themselves, 403 00:19:08,143 --> 00:19:11,521 the world has hope. 404 00:19:11,521 --> 00:19:15,957 Cooking is what makes us uniquely human, 405 00:19:15,957 --> 00:19:17,985 it's what differentiate us 406 00:19:17,985 --> 00:19:22,477 from everyone else on this Earth. 407 00:19:22,477 --> 00:19:25,633 Creativity and cooking, guys, can give us hope 408 00:19:25,633 --> 00:19:29,329 that we may have a better world tomorrow. 409 00:19:29,329 --> 00:19:33,298 I would like to use another phrase of Brillat-Savarin, 410 00:19:33,298 --> 00:19:35,192 "Show me what you eat, 411 00:19:35,192 --> 00:19:38,220 and I will tell you who you are." 412 00:19:38,220 --> 00:19:40,741 An important phrase, 413 00:19:40,741 --> 00:19:44,143 but I will ask Mr. Brillat-Savarin 414 00:19:44,143 --> 00:19:46,720 to allow me, in a humble way, 415 00:19:46,720 --> 00:19:50,715 to help me update this powerful phrase. 416 00:19:50,715 --> 00:19:53,173 I think from now on, it should be, 417 00:19:53,173 --> 00:19:57,243 "Show me how you cook, 418 00:19:57,243 --> 00:20:01,886 and I will tell you who you really are." 419 00:20:01,886 --> 00:20:03,836 My name is José Andrés, 420 00:20:03,836 --> 00:20:05,440 I know I feed the few 421 00:20:05,440 --> 00:20:07,895 but I really want to be part of the solution 422 00:20:07,895 --> 00:20:09,559 of feeding the world. 423 00:20:09,559 --> 00:20:11,157 Thank you very much. 424 00:20:11,157 --> 00:20:15,555 (Applause)