How to make people talk about TED? Who? Media How? PR Company, trust them Who? Local communities How? Show TED talks outdoors. Partners, Taxi drivers, Hair dressers, Bakers, Coffee Shops Who? Opinion makers How? TEDx Salon with them Who? Students and teachers How? Guerrilla marketing pe class attack flash mob When? Starting 3 months before... ... Non stoping ever Look what you can get TED is solutions TED is solutions, openness TED is ideas TED is ideas creativity TED is Sharing TED is sharing awesome TED is inspiration TED is inspiration ... TED is emotion TED is emotion, powerful TED is YOU!