0:00:00.823,0:00:03.191
So I come from the tallest[br]people on the planet --

0:00:03.215,0:00:04.365
the Dutch.

0:00:05.383,0:00:07.069
It hasn't always been this way.

0:00:07.093,0:00:10.307
In fact, all across the globe,[br]people have been gaining height.

0:00:10.331,0:00:11.894
In the last 150 years,

0:00:11.918,0:00:13.079
in developed countries,

0:00:13.103,0:00:15.611
on average, we have gotten[br]10 centimeters taller.

0:00:16.139,0:00:18.918
And scientists have a lot[br]of theories about why this is,

0:00:18.942,0:00:21.362
but almost all of them involve nutrition,

0:00:21.386,0:00:23.670
namely the increase of dairy and meat.

0:00:24.432,0:00:25.940
In the last 50 years,

0:00:25.964,0:00:28.838
global meat consumption[br]has more than quadrupled,

0:00:28.862,0:00:32.189
from 71 million tons to 310 million tons.

0:00:32.705,0:00:36.436
Something similar has been going on[br]with milk and eggs.

0:00:36.460,0:00:41.029
In every society where incomes have risen,[br]so has protein consumption.

0:00:41.053,0:00:43.982
And we know that globally,[br]we are getting richer.

0:00:44.006,0:00:47.211
And as the middle class is on the rise,[br]so is our global population,

0:00:47.235,0:00:52.186
from 7 billion of us today[br]to 9.7 billion by 2050,

0:00:52.210,0:00:53.673
which means that by 2050,

0:00:53.697,0:00:56.224
we are going to need at least[br]70 percent more protein

0:00:56.248,0:00:58.681
than what is available to humankind today.

0:00:59.322,0:01:02.341
And the latest prediction of the UN[br]puts that population number,

0:01:02.365,0:01:04.825
by the end of this century, at 11 billion,

0:01:04.849,0:01:07.809
which means that we are going[br]to need a lot more protein.

0:01:09.027,0:01:10.566
This challenge is staggering --

0:01:10.590,0:01:12.397
so much so, that recently,

0:01:12.421,0:01:15.539
a team at Anglia Ruskin[br]Global Sustainability Institute suggested

0:01:15.563,0:01:17.699
that if we don't change[br]our global policies

0:01:17.723,0:01:19.271
and food production systems,

0:01:19.295,0:01:22.557
our societies might actually collapse[br]in the next 30 years.

0:01:24.143,0:01:28.463
Currently, our ocean serves[br]as the main source of animal protein.

0:01:28.487,0:01:32.169
Over 2.6 billion people[br]depend on it every single day.

0:01:33.177,0:01:34.360
At the same time,

0:01:34.384,0:01:37.035
our global fisheries[br]are two-and-a-half times larger

0:01:37.059,0:01:39.583
than what our oceans[br]can sustainably support,

0:01:39.607,0:01:42.329
meaning that humans take[br]far more fish from the ocean

0:01:42.353,0:01:44.657
than the oceans can naturally replace.

0:01:44.681,0:01:49.473
WWF recently published a report[br]showing that just in the last 40 years,

0:01:49.497,0:01:52.087
our global marine life[br]has been slashed in half.

0:01:52.595,0:01:57.298
And another recent report suggests[br]that of our largest predatory species,

0:01:57.322,0:01:59.670
such as swordfish and bluefin tuna,

0:01:59.694,0:02:02.944
over 90 percent has disappeared[br]since the 1950s.

0:02:03.653,0:02:07.426
And there are a lot of great, sustainable[br]fishing initiatives across the planet

0:02:07.450,0:02:11.056
working towards better practices[br]and better-managed fisheries.

0:02:11.080,0:02:12.231
But ultimately,

0:02:12.255,0:02:15.857
all of these initiatives are working[br]towards keeping current catch constant.

0:02:16.564,0:02:17.715
It's unlikely,

0:02:17.739,0:02:19.529
even with the best-managed fisheries,

0:02:19.553,0:02:22.516
that we are going to be able to take[br]much more from the ocean

0:02:22.540,0:02:23.695
than we do today.

0:02:23.719,0:02:26.464
We have to stop plundering[br]our oceans the way we have.

0:02:26.488,0:02:28.646
We need to alleviate the pressure on it.

0:02:28.670,0:02:29.988
And we are at a point

0:02:30.012,0:02:32.777
where if we push much harder[br]for more produce,

0:02:32.801,0:02:34.500
we might face total collapse.

0:02:35.226,0:02:39.869
Our current systems are not going to feed[br]a growing global population.

0:02:40.860,0:02:42.129
So how do we fix this?

0:02:42.153,0:02:44.891
What's the world going to look like[br]in just 35 short years

0:02:44.915,0:02:48.514
when there's 2.7 billion more of us[br]sharing the same resources?

0:02:49.059,0:02:50.931
We could all become vegan.

0:02:50.955,0:02:52.708
Sounds like a great idea,

0:02:52.732,0:02:54.036
but it's not realistic

0:02:54.060,0:02:56.405
and it's impossibly hard[br]to mandate globally.

0:02:56.977,0:03:00.013
People are eating animal protein[br]whether we like it or not.

0:03:00.564,0:03:02.396
And suppose we fail to change our ways

0:03:02.420,0:03:04.546
and continue on the current path,

0:03:04.570,0:03:06.404
failing to meet demands.

0:03:06.428,0:03:08.650
The World Health Organization[br]recently reported

0:03:08.674,0:03:12.836
that 800 million people are suffering[br]from malnutrition and food shortage,

0:03:12.860,0:03:16.271
which is due to that same[br]growing, global population

0:03:16.295,0:03:20.317
and the declining access to resources[br]like water, energy and land.

0:03:21.212,0:03:23.272
It takes very little imagination

0:03:23.296,0:03:28.246
to picture a world of global unrest,[br]riots and further malnutrition.

0:03:28.270,0:03:29.896
People are hungry,

0:03:29.920,0:03:32.958
and we are running dangerously low[br]on natural resources.

0:03:33.328,0:03:34.884
For so, so many reasons,

0:03:34.908,0:03:37.662
we need to change our global[br]food production systems.

0:03:38.255,0:03:39.679
We must do better

0:03:39.703,0:03:40.868
and there is a solution.

0:03:40.892,0:03:43.477
And that solution lies in aquaculture --

0:03:43.501,0:03:47.447
the farming of fish, plants like seaweed,[br]shellfish and crustaceans.

0:03:47.861,0:03:50.290
As the great ocean hero[br]Jacques Cousteau once said,

0:03:50.314,0:03:53.188
"We must start using the ocean[br]as farmers instead of hunters.

0:03:53.212,0:03:56.742
That's what civilization is all about --[br]farming instead of hunting."

0:03:57.402,0:03:59.830
Fish is the last food that we hunt.

0:04:00.374,0:04:03.682
And why is it that we keep[br]hearing phrases like,

0:04:03.706,0:04:05.389
"Life's too short for farmed fish,"

0:04:05.413,0:04:07.001
or, "Wild-caught, of course!"

0:04:07.025,0:04:09.374
over fish that we know[br]virtually nothing about?

0:04:09.398,0:04:11.609
We don't know what it ate[br]during its lifetime,

0:04:11.633,0:04:13.825
and we don't know what[br]pollution it encounters.

0:04:13.829,0:04:15.739
And if it was a large predatory species,

0:04:15.773,0:04:18.602
it might have gone through the coast[br]of Fukushima yesterday.

0:04:18.626,0:04:19.970
We don't know.

0:04:19.994,0:04:21.337
Very few people realize

0:04:21.361,0:04:25.003
the traceability in fisheries[br]never goes beyond the hunter

0:04:25.027,0:04:26.542
that caught the wild animal.

0:04:26.566,0:04:28.003
But let's back up for a second

0:04:28.027,0:04:30.614
and talk about why fish[br]is the best food choice.

0:04:30.638,0:04:31.789
It's healthy,

0:04:31.813,0:04:33.069
it prevents heart disease,

0:04:33.093,0:04:34.536
it provides key amino acids

0:04:34.560,0:04:37.313
and key fatty acids like Omega-3s,

0:04:37.337,0:04:40.214
which is very different from almost[br]any other type of meat.

0:04:40.238,0:04:41.848
And aside from being healthy,

0:04:41.872,0:04:44.469
it's also a lot more exciting and diverse.

0:04:44.493,0:04:47.676
Think about it -- most animal farming[br]is pretty monotonous.

0:04:47.700,0:04:50.351
Cow is cow, sheep is sheep, pig's pig,

0:04:50.375,0:04:54.452
and poultry -- turkey, duck, chicken --[br]pretty much sums it up.

0:04:54.476,0:04:59.291
And then there's 500 species of fish[br]being farmed currently.

0:04:59.315,0:05:02.243
not that Western supermarkets[br]reflect that on their shelves,

0:05:02.267,0:05:03.664
but that's beside that point.

0:05:03.688,0:05:06.439
And you can farm fish[br]in a very healthy manner

0:05:06.479,0:05:09.479
that's good for us, good for the planet[br]and good for the fish.

0:05:10.062,0:05:11.998
I know I sound fish-obsessed --

0:05:12.022,0:05:14.148
(Laughter)

0:05:14.172,0:05:15.323
Let me explain:

0:05:15.347,0:05:18.506
My brilliant partner and wife,[br]Amy Novograntz, and I got involved

0:05:18.530,0:05:20.481
in aquaculture a couple of years ago.

0:05:20.505,0:05:22.777
We were inspired by Sylvia Earle,

0:05:22.801,0:05:25.097
who won the TED Prize in 2009.

0:05:25.121,0:05:28.255
We actually met on Mission Blue I[br]in the Galapagos.

0:05:29.157,0:05:31.094
Amy was there as the TED Prize Director;

0:05:31.118,0:05:34.308
me, an entrepreneur from the Netherlands[br]and concerned citizen,

0:05:34.332,0:05:36.705
love to dive, passion for the oceans.

0:05:37.292,0:05:39.626
Mission Blue truly changed our lives.

0:05:39.650,0:05:40.801
We fell in love,

0:05:40.825,0:05:42.301
got married

0:05:42.325,0:05:44.566
and we came away really inspired,

0:05:44.590,0:05:47.799
thinking we really want to do something[br]about ocean conservation --

0:05:47.823,0:05:49.558
something that was meant to last,

0:05:49.582,0:05:52.138
that could make a real difference

0:05:52.162,0:05:54.788
and something that we could do together.

0:05:55.741,0:05:59.031
Little did we expect that that would[br]lead us to fish farming.

0:05:59.741,0:06:01.839
But a few months after[br]we got off the boat,

0:06:01.863,0:06:04.397
we got to a meeting[br]at Conservation International,

0:06:04.421,0:06:08.448
where the Director General of WorldFish[br]was talking about aquaculture,

0:06:08.472,0:06:12.218
asking a room full of environmentalists[br]to stop turning from it,

0:06:12.242,0:06:14.003
realize what was going on

0:06:14.027,0:06:15.448
and to really get involved

0:06:15.472,0:06:17.584
because aquaculture has the potential

0:06:17.608,0:06:20.694
to be just what our oceans[br]and populations need.

0:06:21.184,0:06:23.067
We were stunned when we heard the stats

0:06:23.091,0:06:25.627
that we didn't know more[br]about this industry already

0:06:25.651,0:06:28.558
and excited about the chance[br]to help get it right.

0:06:29.042,0:06:30.789
And to talk about stats --

0:06:30.813,0:06:33.589
right now, the amount of fish[br]consumed globally,

0:06:33.613,0:06:35.669
wild catch and farmed combined,

0:06:35.693,0:06:38.025
is twice the tonnage[br]of the total amount of beef

0:06:38.049,0:06:39.922
produced on planet earth last year.

0:06:40.439,0:06:42.746
Every single fishing vessel combined,

0:06:42.770,0:06:44.701
small and large, across the globe,

0:06:44.725,0:06:48.602
together produce about 65 million tons[br]of wild-caught seafood

0:06:48.626,0:06:50.023
for human consumption.

0:06:50.623,0:06:51.929
Aquaculture this year,

0:06:51.953,0:06:53.532
for the first time in history,

0:06:53.556,0:06:56.413
actually produces more[br]than what we catch from the wild.

0:06:56.874,0:06:58.025
But now this:

0:06:58.049,0:06:59.403
Demand is going to go up.

0:07:00.157,0:07:01.666
In the next 35 years,

0:07:01.690,0:07:06.685
we are going to need an additional[br]85 million tons to meet demand,

0:07:06.709,0:07:09.304
which is one-and-a-half times[br]as much, almost,

0:07:09.328,0:07:11.887
as what we catch globally[br]out of our oceans.

0:07:13.140,0:07:14.466
An enormous number.

0:07:14.812,0:07:17.911
It's safe to assume that that's not[br]going to come from the ocean.

0:07:17.935,0:07:19.604
It needs to come from farming.

0:07:20.163,0:07:21.478
And talk about farming --

0:07:21.502,0:07:23.469
for farming you need resources.

0:07:24.313,0:07:27.242
As a human needs to eat[br]to grow and stay alive,

0:07:27.266,0:07:28.739
so does an animal.

0:07:28.763,0:07:31.658
A cow needs to eat[br]eight to nine pounds of feed

0:07:31.682,0:07:34.133
and drink almost 8,000 liters of water

0:07:34.157,0:07:36.037
to create just one pound of meat.

0:07:36.535,0:07:38.578
Experts agree that it's impossible

0:07:38.602,0:07:41.754
to farm cows for every[br]inhabitant on this planet.

0:07:41.778,0:07:44.516
We just don't have enough feed or water.

0:07:44.540,0:07:47.294
And we can't keep cutting down[br]rain forests for it.

0:07:47.318,0:07:50.827
And fresh water -- planet earth[br]has a very limited supply.

0:07:50.851,0:07:52.962
We need something more efficient

0:07:52.986,0:07:55.867
to keep humankind alive on this planet.

0:07:56.517,0:07:58.664
And now let's compare[br]that with fish farming.

0:07:59.164,0:08:03.102
You can farm one pound of fish[br]with just one pound of feed,

0:08:03.126,0:08:05.458
and depending on species, even less.

0:08:05.845,0:08:07.075
And why is that?

0:08:08.099,0:08:10.868
Well, that's because fish,[br]first of all, float.

0:08:10.892,0:08:14.478
They don't need to stand around all day[br]resisting gravity like we do.

0:08:14.806,0:08:16.560
And most fish are cold-blooded --

0:08:16.584,0:08:18.264
they don't need to heat themselves.

0:08:18.288,0:08:19.456
Fish chills.

0:08:19.480,0:08:21.101
(Laughter)

0:08:21.125,0:08:22.665
And it needs very little water,

0:08:22.689,0:08:23.967
which is counterintuitive,

0:08:23.991,0:08:25.378
but as we say,

0:08:25.402,0:08:27.796
it swims in it but it hardly drinks it.

0:08:27.820,0:08:32.233
Fish are the most resource-efficient[br]animal protein available to humankind,

0:08:32.257,0:08:33.692
aside from insects.

0:08:35.297,0:08:36.911
How much we've learned since.

0:08:37.482,0:08:40.919
For example, on top of that[br]65 million tons that's annually caught

0:08:40.943,0:08:42.553
for human consumption,

0:08:42.577,0:08:46.564
there's an additional 30 million tons[br]caught for animal feed,

0:08:46.588,0:08:50.129
mostly sardines and anchovies[br]for the aquaculture industry

0:08:50.153,0:08:52.190
that's turned into fish meal and fish oil.

0:08:52.602,0:08:53.949
This is madness.

0:08:54.548,0:08:58.120
Sixty-five percent of these fisheries,[br]globally, are badly managed.

0:08:58.144,0:09:00.854
Some of the worst issues[br]of our time are connected to it.

0:09:00.878,0:09:02.176
It's destroying our oceans.

0:09:02.200,0:09:05.218
The worst slavery issues[br]imaginable are connected to it.

0:09:05.702,0:09:08.512
Recently, an article came out of Stanford

0:09:08.536,0:09:11.409
saying that if 50 percent[br]of the world's aquaculture industry

0:09:11.433,0:09:12.735
would stop using fish meal,

0:09:12.759,0:09:14.409
our oceans would be saved.

0:09:14.837,0:09:16.492
Now think about that for a minute.

0:09:16.516,0:09:19.536
Now, we know that the oceans[br]have far more problems --

0:09:19.560,0:09:22.345
they have pollution,[br]there's acidification,

0:09:22.369,0:09:23.952
coral reef destruction and so on.

0:09:23.976,0:09:26.513
But it underlines the impact[br]of our fisheries,

0:09:26.537,0:09:29.112
and it underlines how[br]interconnected everything is.

0:09:29.608,0:09:33.224
Fisheries, aquaculture, deforestation,

0:09:33.248,0:09:36.282
climate change, food security and so on.

0:09:36.834,0:09:38.336
In the search for alternatives,

0:09:38.360,0:09:40.415
the industry, on a massive scale,

0:09:40.439,0:09:42.602
has reverted to plant-based alternatives

0:09:42.626,0:09:45.479
like soy, industrial chicken waste,

0:09:45.503,0:09:47.345
blood meal from slaughterhouses

0:09:47.369,0:09:48.624
and so on.

0:09:48.648,0:09:51.112
And we understand where[br]these choices come from,

0:09:51.136,0:09:53.265
but this is not the right approach.

0:09:53.289,0:09:54.544
It's not sustainable,

0:09:54.568,0:09:55.742
it's not healthy.

0:09:55.766,0:09:58.429
Have you ever seen a chicken[br]at the bottom of the ocean?

0:09:58.453,0:09:59.804
Of course not.

0:09:59.828,0:10:02.024
If you feed salmon soy with nothing else,

0:10:02.048,0:10:03.810
it literally explodes.

0:10:04.463,0:10:05.615
Salmon is a carnivore,

0:10:05.639,0:10:07.534
it has no way to digest soy.

0:10:09.049,0:10:11.171
Now, fish farming is by far

0:10:11.195,0:10:13.512
the best animal farming[br]available to humankind.

0:10:13.536,0:10:15.908
But it's had a really bad reputation.

0:10:16.373,0:10:18.552
There's been excessive use of chemicals,

0:10:18.576,0:10:21.756
there's been virus and disease[br]transfered to wild populations,

0:10:21.780,0:10:24.109
ecosystem destruction and pollution,

0:10:24.133,0:10:26.347
escaped fish breeding[br]with wild populations,

0:10:26.371,0:10:28.371
altering the overall genetic pool,

0:10:28.395,0:10:30.861
and then of course, as just mentioned,

0:10:30.885,0:10:32.964
the unsustainable feed ingredients.

0:10:33.396,0:10:34.639
How blessed were the days

0:10:34.663,0:10:37.110
when we could just enjoy[br]food that was on our plate,

0:10:37.134,0:10:38.339
whatever it was.

0:10:38.825,0:10:40.364
Once you know, you know.

0:10:40.388,0:10:41.594
You can't go back.

0:10:41.618,0:10:42.769
It's not fun.

0:10:42.793,0:10:45.982
We really need a transparent food[br]system that we can trust,

0:10:46.006,0:10:47.680
that produces healthy food.

0:10:48.726,0:10:49.925
But the good news is

0:10:49.949,0:10:52.862
that decades of development and research

0:10:52.886,0:10:55.348
have led to a lot of new[br]technologies and knowledge

0:10:55.372,0:10:57.184
that allow us to do a lot better.

0:10:57.208,0:10:59.854
We can now farm fish[br]without any of these issues.

0:11:00.548,0:11:03.429
I think of agriculture[br]before the green revolution --

0:11:03.453,0:11:06.476
we are at aquaculture[br]and the blue revolution.

0:11:07.817,0:11:09.054
New technologies means

0:11:09.078,0:11:12.646
that we can now produce a feed[br]that's perfectly natural,

0:11:12.670,0:11:13.854
with a minimal footprint

0:11:13.878,0:11:17.823
that consists of microbes, insects,[br]seaweeds and micro-algae.

0:11:18.689,0:11:19.992
Healthy for the people,

0:11:20.016,0:11:21.167
healthy for the fish,

0:11:21.191,0:11:22.512
healthy for the planet.

0:11:23.293,0:11:24.443
Microbes, for example,

0:11:24.467,0:11:27.316
can be a perfect alternative[br]for high-grade fish meal --

0:11:27.340,0:11:28.495
at scale.

0:11:28.801,0:11:30.884
Insects are the --

0:11:30.908,0:11:32.869
well, first of all, the perfect recycling

0:11:32.893,0:11:34.623
because they're grown on food waste;

0:11:34.647,0:11:35.799
but second,

0:11:35.823,0:11:36.974
think of fly-fishing,

0:11:36.998,0:11:40.311
and you know how logical[br]it actually is to use it as fish feed.

0:11:40.712,0:11:42.735
You don't need large tracts of land for it

0:11:42.759,0:11:45.169
and you don't need[br]to cut down rain forests for it.

0:11:45.870,0:11:48.959
And microbes and insects are actually[br]net water producers.

0:11:49.509,0:11:51.738
This revolution is starting as we speak,

0:11:51.762,0:11:53.239
it just needs scale.

0:11:54.492,0:11:57.559
We can now farm far more[br]species than ever before

0:11:57.583,0:12:01.220
in controlled, natural conditions,[br]creating happy fish.

0:12:01.897,0:12:03.181
I imagine, for example,

0:12:03.205,0:12:08.813
a closed system that's performing[br]more efficiently than insect farming,

0:12:08.837,0:12:12.081
where you can produce[br]healthy, happy, delicious fish

0:12:12.105,0:12:13.477
with little or no effluent,

0:12:13.501,0:12:15.961
almost no energy and almost no water

0:12:15.985,0:12:18.294
and a natural feed[br]with a minimal footprint.

0:12:19.084,0:12:22.311
Or a system where you grow[br]up to 10 species next to each other --

0:12:22.335,0:12:23.711
off of each other,

0:12:23.735,0:12:25.175
mimicking nature.

0:12:25.918,0:12:27.288
You need very little feed,

0:12:27.312,0:12:28.534
very little footprint.

0:12:28.558,0:12:32.459
I think of seaweed growing[br]off the effluent of fish, for example.

0:12:34.453,0:12:37.248
There's great technologies[br]popping up all over the globe.

0:12:37.574,0:12:39.753
From alternatives to battle disease

0:12:39.777,0:12:42.642
so we don't need antibiotics[br]and chemicals anymore,

0:12:42.666,0:12:46.322
to automated feeders that feel[br]when the fish are hungry,

0:12:46.346,0:12:49.637
so we can save on feed[br]and create less pollution.

0:12:50.016,0:12:52.619
Software systems that gather[br]data across farms,

0:12:52.643,0:12:54.529
so we can improve farm practices.

0:12:55.127,0:12:57.983
There's really cool stuff[br]happening all over the globe.

0:12:58.670,0:13:01.313
And make no mistake --[br]all of these things are possible

0:13:01.337,0:13:04.472
at a cost that's competitive[br]to what a farmer spends today.

0:13:05.024,0:13:08.971
Tomorrow, there will be no excuse[br]for anyone to not do the right thing.

0:13:10.164,0:13:12.423
So somebody needs to connect the dots

0:13:12.447,0:13:15.030
and give these developments[br]a big kick in the butt.

0:13:15.054,0:13:18.071
And that's what we've been working on[br]the last couple of years,

0:13:18.095,0:13:20.581
and that's what we need[br]to be working on together --

0:13:21.049,0:13:23.400
rethinking everything from the ground up,

0:13:23.424,0:13:25.943
with a holistic view[br]across the value chain,

0:13:25.967,0:13:28.101
connecting all these things[br]across the globe,

0:13:28.125,0:13:30.173
alongside great entrepreneurs

0:13:30.197,0:13:32.770
that are willing to share[br]a collective vision.

0:13:33.474,0:13:36.307
Now is the time to create[br]change in this industry

0:13:36.331,0:13:38.542
and to push it into[br]a sustainable direction.

0:13:38.566,0:13:39.988
This industry is still young,

0:13:40.012,0:13:41.704
much of its growth is still ahead.

0:13:42.041,0:13:44.875
It's a big task, but not[br]as far-fetched as you might think.

0:13:44.899,0:13:46.049
It's possible.

0:13:47.032,0:13:49.209
So we need to take pressure off the ocean.

0:13:49.233,0:13:50.780
We want to eat good and healthy.

0:13:50.804,0:13:52.876
And if we eat an animal,[br]it needs to be one

0:13:52.900,0:13:54.558
that had a happy and healthy life.

0:13:54.582,0:13:56.789
We need to have a meal that we can trust,

0:13:56.813,0:13:58.026
live long lives.

0:13:58.577,0:14:02.476
And this is not just for people[br]in San Francisco or Northern Europe --

0:14:02.500,0:14:04.346
this is for all of us.

0:14:04.370,0:14:06.030
Even in the poorest countries,

0:14:06.054,0:14:07.564
it's not just about money.

0:14:07.588,0:14:11.404
People prefer something fresh[br]and healthy that they can trust

0:14:11.428,0:14:15.220
over something that comes from far away[br]that they know nothing about.

0:14:15.244,0:14:16.560
We're all the same.

0:14:18.267,0:14:19.418
The day will come

0:14:19.442,0:14:22.683
where people will realize -- no, demand --[br]farmed fish on their plate

0:14:22.727,0:14:25.084
that's farmed well[br]and that's farmed healthy --

0:14:26.204,0:14:27.458
and refuse anything less.

0:14:27.482,0:14:28.851
You can help speed this up.

0:14:29.163,0:14:31.521
Ask questions when you order seafood.

0:14:31.545,0:14:33.402
Where does my fish come from?

0:14:33.426,0:14:34.941
Who raised it,

0:14:34.965,0:14:36.330
and what did it eat?

0:14:37.008,0:14:40.667
Information about where your fish[br]comes from and how it was produced

0:14:40.691,0:14:42.833
needs to be much more readily available.

0:14:43.663,0:14:46.847
And consumers need to put pressure[br]on the aquaculture industry

0:14:46.871,0:14:48.163
to do the right thing.

0:14:48.653,0:14:50.696
So every time you order,

0:14:50.720,0:14:52.687
ask for detail

0:14:52.711,0:14:55.193
and show that you really care[br]about what you eat

0:14:55.217,0:14:56.647
and what's been given to you.

0:14:56.999,0:14:59.343
And eventually, they will listen.

0:14:59.367,0:15:01.164
And all of us will benefit.

0:15:01.575,0:15:02.726
Thank you.

0:15:02.750,0:15:05.333
(Applause)