0:00:03.200,0:00:09.081
[applause] New York City

0:00:09.081,0:00:11.652
I love it here.

0:00:11.652,0:00:15.323
Seriously now. I have been spending a lot more time in New York. I will be here more

0:00:15.323,0:00:23.263
this year. I am very excited to meet you. There were two excellent presentations beforehand.

0:00:23.263,0:00:25.903
You guys already know what is in 3.7

0:00:25.903,0:00:29.786
Who knows what is in 3.8? [laughter]

0:00:31.323,0:00:34.285
I'll tell you a few things about 3.8

0:00:34.285,0:00:37.411
before we move on to questions and answers.

0:00:37.411,0:00:41.610
Or questions and we will talk about whatever.

0:00:41.061,0:00:44.172
The first thing you should know about 3.8 is that it's

0:00:44.172,0:00:47.283
coming out on December 12th.

0:00:49.128,0:00:52.856
That means that the code will freeze on December 5th

0:00:52.871,0:00:56.339
and the beta closes tomorrow at 4pm New York time.

0:00:57.492,0:01:02.283
If you want any enhancements or new stuff in 3.8 and it is

0:01:02.283,0:01:07.534
small enough to be a track ticket get it in before 4pm tomorrow. This is your last window.

0:01:07.934,0:01:14.818
Otherwise we have awesome update functionality and enhancements. Three big user interface things.

0:01:14.910,0:01:18.004
3.7 was largely an infrastructure release. Although the ... updates

0:01:18.326,0:01:22.533
were huge. I think in the future we'll talk about in 3.7 ten years from now

0:01:22.825,0:01:27.325
is actually language packs. It is going to be even huger. If that is a word.

0:01:27.325,0:01:33.288
For 3.8 it's a bunch of letters. An alphabet soup. We have MVC and THX and

0:01:33.288,0:01:41.342
D-A-S-H. DASH is a new wp-admin index.php

0:01:41.342,0:01:46.678
An iteration. We are cleaning it up because we haven't looked at that page in many years.

0:01:46.678,0:01:53.373
THX stands for theme experience essentially. And the appearance page

0:01:53.373,0:01:58.690
is now the funnest page in the entire WordPress admin. Check it out.

0:01:58.690,0:02:05.430
It's actually kind of fun to play with now. Finally, MV6. Who here has tested MVC?

0:02:05.430,0:02:05.563
Just out of curiosity? Oh, we have a handful here.

0:02:05.563,0:02:10.894
You are living in the future. [laughter]

0:02:10.894,0:02:16.810
It started as a plugin and it has been worked on for the better part of a year now.

0:02:16.810,0:02:21.665
It is a reimagining of the aesthetics of the WordPress admin

0:02:21.665,0:02:28.045
which are largely unchanged since 2.7. So...it's not just a paint job.

0:02:28.045,0:02:31.500
It actually makes the entire WordPress admin responsive as well.

0:02:31.500,0:02:36.913
The admin works as beautifully on a large wide 27" screen as it does

0:02:36.913,0:02:40.893
on a tablet or a phone. It took a lot of work but

0:02:40.893,0:02:48.615
it was an amazing team. I think 14, maybe 15, contributors have been working on it. Now we have it on 3.8.

0:02:48.615,0:02:57.448
Applause for those contributors, including Helen, who is here.

0:02:57.448,0:03:00.651
Cool. So...I am Matt.

0:03:00.651,0:03:04.783
Ma.tt. You might have seen my link in your links widget

0:03:04.783,0:03:08.833
or hidden in your dashboard somewhere.

0:03:08.833,0:03:12.675
I am the co-founder of Wordpress. Over a decade now. 10 and half years.

0:03:12.675,0:03:17.092
Which makes me feel old to say that.

0:03:17.092,0:03:20.760
I founded a company called Automattic 8 years ago which

0:03:20.760,0:03:25.342
does Jetpack, WordPress.com, VaultPress, and add-on services for WordPress.

0:03:25.342,0:03:28.427
I am also leading the 3.8 release.

0:03:28.427,0:03:31.448
Which is why I can say for sure it is coming out on December 12th.

0:03:31.448,0:03:38.427
I am happy to entertain any questions you have about WordPress

0:03:38.427,0:03:42.466
Or broader stuff. What ever you want to talk about.

0:03:42.466,0:03:44.711
We have a mic going around. Raise your hand and

0:03:44.711,0:03:46.956
Say your name and

0:03:46.956,0:03:49.202
any blog you want to mention.

0:03:49.202,0:03:53.098
[1st speaker] Nothing to mention Matt. Thanks. A quick question.

0:03:53.098,0:03:56.058
I am just going to start [stated name unclearly] this out with a tech question.

0:03:56.058,0:04:02.326
MVC framework. Why are you not saving this in WordPress?

0:04:02.326,0:04:06.011
Any intention of moving to a framework of some kind?

0:04:06.011,0:04:10.821
[Matt] Sure. No intention to move to a framework of some kind.

0:04:10.821,0:04:15.465
MVC is a design pattern. It can be useful in a certain context.

0:04:15.527,0:04:22.929
If you look, certain parts of WordPress it is MVC like. But strictly adopting that framework

0:04:22.929,0:04:27.675
has no user benefit. And so you think, "Well, what would be the developer benefit from this?"

0:04:27.675,0:04:31.095
When you look at how you can use the APIs within WordPress

0:04:31.095,0:04:35.758
both the public and sort of public facing and the private

0:04:35.758,0:04:39.658
theme system and you think how you can develop within WordPress.

0:04:39.658,0:04:43.558
You can actually take a very MVC like approach

0:04:43.558,0:04:47.458
and some themes take this pretty far.

0:04:47.458,0:04:51.629
We don't see there being a developer benefit. Also, personally, I think

0:04:51.629,0:04:54.311
that it is a little bit harder to rock, especially for newer developers.

0:04:54.311,0:04:56.993
One of the advantages of WordPress,

0:04:56.993,0:04:59.676
from the very beginning, since the Hello Dolly plugin,

0:04:59.676,0:05:03.389
is that you can open It up and know how to write a plugin.

0:05:03.389,0:05:06.846
You didn't have to figure out class inheritances and many other things.

0:05:06.846,0:05:11.484
The aspect oriented plugin and theme infrastructure -

0:05:11.484,0:05:18.678
well plugin and action filter infrastructure of WordPress is more intuitive than

0:05:18.678,0:05:23.010
many of the other approaches our contemporaries like Joomla and Droopal take.

0:05:23.010,0:05:27.297
We always think about not just the user experience, or just from a user point of view, but from a developer

0:05:27.297,0:05:32.069
point of view. To someone learning to code for the first time. When they start poking around

0:05:32.069,0:05:33.305
in WordPress, how can they figure it out?

0:05:33.305,0:05:36.495
This is why we have been working a ton on documentation.

0:05:36.495,0:05:38.485
Why, personally, some of you might have run into this,

0:05:38.485,0:05:42.877
if you ever look at a function, and you end up looking 8 functions deep trying to figure out what it does.

0:05:42.877,0:05:44.914
It breaks my heart a little.

0:05:44.914,0:05:50.552
So as simple as we can make things, but no simpler is always our approach.

0:05:50.552,0:05:55.407
Thank you for the question. We have one back there.

0:05:59.635,0:06:03.131
Oh, right there first. Then we will bounce back up.

0:06:03.131,0:06:07.465
[2nd speaker]. I saw your posted on...everywhere. And I have

0:06:07.465,0:06:13.386
a blog and I am thinking about branding it. So, instead of

0:06:13.386,0:06:23.388
using my name.com I want a branded name. You know, that I can venture out. So, I guess my question is

0:06:23.388,0:06:32.329
for blogging, what's your take on having a name that is brandable or are you just using your name.

0:06:34.698,0:06:38.732
[Matt] I like putting my name in things. Automat-tic.

0:06:38.796,0:06:43.609
A lot of people don't realize that is why there are two Ts.

0:06:43.609,0:06:51.213
[laughter] Apparently some people here didn't know that. Yea, Automattic. Yea.

0:06:51.213,0:06:54.697
So, my original domain was actually called photomatt.

0:06:54.697,0:06:59.359
One thing I learned about the branded name is that sometimes

0:06:59.359,0:07:03.170
if you make them too descriptive sometimes what you are really into changes.

0:07:03.017,0:07:04.489
Before photomatt I was

0:07:04.489,0:07:07.325
saxmatt because I really liked playing the saxophone.

0:07:07.325,0:07:10.099
As I became more of a photo guy I used photomatt.

0:07:10.099,0:07:13.937
I still use photomatt because I have the handle on everything

0:07:13.937,0:07:23.682
But, the one thing that hasn't changed as my interests have diverged and evolved over the past decade or so is

0:07:23.682,0:07:27.022
my name. I am still Matt.

0:07:27.022,0:07:32.129
I've been getting all the domains I could. I've got Matt.ly, Matt.co, I have Matt[.] everything.

0:07:32.129,0:07:34.917
I get angry emails from other Matts from around the internet.

0:07:34.917,0:07:38.117
[laughter]

0:07:39.532,0:07:44.190
I am going to be like George Forman. He calls all of his kids George. He has eight Georges.

0:07:44.190,0:07:47.533
I am not sure if many of you knew that. Boys and girls.

0:07:47.533,0:07:49.266
So, I am going to call all my kids Matt.

0:07:49.266,0:07:53.500
I want to have a domain for each of them. Matt Lee...

0:07:53.355,0:07:55.119
I always come back to the name.

0:07:55.119,0:07:59.555
It is something that is very permanent. Other than that

0:07:59.555,0:08:04.249
I like were you take something that does not sound like what you do at all

0:08:04.249,0:08:08.455
and then imbue it. WordPress may not be the best example.

0:08:08.455,0:08:10.721
Do you know what is a better one? Amazon.

0:08:10.721,0:08:13.424
What does Amazon have to do with the business?

0:08:13.470,0:08:15.350
Think of what Amazon meant 20 years ago.

0:08:15.350,0:08:20.411
A jungle where there is a huge amount of biodiverstiy is in the world.

0:08:20.411,0:08:24.255
You have it as an adjective. An Amazon man or woman.

0:08:24.255,0:08:27.335
A really tall person. What does that have to do with what

0:08:27.335,0:08:29.837
the company does? Nothing at all.

0:08:29.837,0:08:33.170
But they made Amazon into what we now think about first.

0:08:33.170,0:08:35.922
That is so powerful. It really is not about what word

0:08:35.922,0:08:40.571
you are using. Unless that word has different connotations.

0:08:40.571,0:08:45.708
If you can take something and the first thing people think about is you, ahh!

0:08:45.708,0:08:49.215
In fact, there was a challenge for WordPress in

0:08:49.215,0:08:52.551
the beginning. Those of you who are old school remember

0:08:52.551,0:08:55.838
that at the time WordPress was

0:08:55.838,0:08:59.755
90-95% of the market was on a system called Moveable Type.

0:08:59.755,0:09:02.128
The makers at that time introduced

0:09:02.128,0:09:04.196
something called Typepad. It was their hosted server.

0:09:04.196,0:09:06.228
It launched at TED. It was a huge deal.

0:09:06.228,0:09:09.916
The biggest criticism of the WordPress name when it started was that

0:09:09.916,0:09:13.801
it sounded too much like Typepad. Which sounds silly now.

0:09:13.801,0:09:17.086
They are completely different. They only share a few letters.

0:09:17.086,0:09:24.005
But, at the time, Typepad had so much mindshare that something with two syllables

0:09:24.005,0:09:29.005
and I guess 'type and word' are kind of related, seemed too close to people.

0:09:29.005,0:09:32.835
That's a good example of the power they had at the time.

0:09:32.835,0:09:36.672
Because you guys asked the first two questions you

0:09:36.672,0:09:39.757
guys actually get a prize. [laugher/shock].

0:09:39.757,0:09:44.201
I have two WordPress Iphone cases.

0:09:44.201,0:09:47.422
You asked the first question so you get to chose whether

0:09:47.422,0:09:51.542
you want black or green. [1st speaker] Do you know which color you want?

0:09:51.542,0:09:54.310
[2nd speaker] I'll take green. Matt: You're wearing a green shirt.

0:09:54.310,0:09:57.615
All right, there you go. A round of applause for you guys.

0:09:57.615,0:10:04.558
It's always good to be the first. Especially when you're up here.

0:10:04.558,0:10:08.089
That silence before the first question is the longest

0:10:08.089,0:10:11.170
amount of time in the world.

0:10:11.170,0:10:18.235
Ah, how about right over here. Pass the mic. I am out of iPhone cases.

0:10:18.235,0:10:28.336
[3rd speaker] I went to a google page tool and tested some older WordPress version.

0:10:28.336,0:10:38.889
I saw quite a few different WordPress urls. And variably Google analyzed them. In each case there

0:10:38.889,0:10:49.536
was render blocking query and javacript and CSS above the fold.

0:10:49.536,0:10:55.259
Move it down below. Because that is what WordPress does.

0:10:55.259,0:11:07.619
Are you going to address that. Google doesn't like the way WordPress loads.

0:11:07.619,0:11:10.292
[Another attendee comments - Google doesn't like anything].

0:11:10.292,0:11:13.670
[Matt] All of that is dependent on your theme.

0:11:13.670,0:11:15.757
Your theme can control all of the output including where

0:11:15.757,0:11:17.493
all the javascript actions are put.

0:11:17.493,0:11:20.231
There are plugins, including I think, W3 Total Cash and supercash.

0:11:20.231,0:11:24.969
They can modify how some things are presented so they are more google friendly.

0:11:24.969,0:11:29.087
But honestly, I would recommend, if you're into it...

0:11:29.087,0:11:35.086
Well, first see how your website loads. Built into Chrome now is a web inspector.

0:11:35.086,0:11:37.421
You can right click the inspect element, go to the network tab,

0:11:37.421,0:11:41.250
and do a forced reload to see about how long

0:11:41.250,0:11:44.091
a normal connection takes.

0:11:44.091,0:11:48.587
That will give you an idea of your loading time. Look for what is taking up the most time.

0:11:48.587,0:11:52.337
I've have friends who say their website is loading slow,

0:11:52.337,0:11:54.698
and I'll see an undersized image. A thumbnail.

0:11:54.698,0:11:59.504
This big, and it loads 2 megabites. Those sorts of things

0:11:59.504,0:12:03.752
are easy. Look for the easy stuff first.

0:12:03.752,0:12:10.784
You can go so deep into CDS scripts to minimizing

0:12:10.784,0:12:14.419
HTML and change the order on how things are called.

0:12:14.419,0:12:17.658
WordPress loads things early

0:12:17.658,0:12:19.837
because that is always the most compatible way to do it.

0:12:19.837,0:12:23.504
If something is trying to load right after, WordPress normally loads it.

0:12:23.504,0:12:28.866
If WordPress hasn't loaded jQuery already the jQuery function normally errors out.

0:12:28.866,0:12:34.977
Reordering that can sometimes be a little tricky. Which is why we don't do it by default.

0:12:34.977,0:12:37.173
[3rd Speaker] Hopefully those are fair critiques by Google.

0:12:37.173,0:12:39.907
[Matt] Um, yeah. I am not going to argue with Google. [laughter].

0:12:39.907,0:12:46.504
I don't know if that is a good side of the argument to be on.

0:12:46.504,0:12:55.500
It's all, I would say, a continuum. More performance is

0:12:55.500,0:13:00.089
always better. No one ever said I wish it took a little longer to load.

0:13:00.089,0:13:06.670
But sometimes eeking out that last bit of performance

0:13:06.670,0:13:09.421
is a diminishing margin of results.

0:13:09.421,0:13:12.506
I say go that way first, or maybe by switching themes you might be able to automize.

0:13:12.506,0:13:18.419
And if you look for a theme including some in the WordPress.org

0:13:18.419,0:13:22.754
directory, they talk about more optimized HTML or CSS.

0:13:22.754,0:13:27.500
[3rd Speaker] Ok, I haven't found one. A theme that loads

0:13:27.500,0:13:29.671
everything at the bottom.

0:13:29.671,0:13:33.255
Matt: By default, that's a more advanced technique. I don't know how Google prioritizes

0:13:33.255,0:13:35.587
that. I would put that as a lower priority. [3rd Speaker] No, it's not.

0:13:35.587,0:13:40.087
[Matt] It's not? Then you can't argue with Google.

0:13:40.087,0:13:44.421
Does anyone know a plugin that could change that?

0:13:44.421,0:13:48.144
[Audience member] You have to use a...or something like that.

0:13:48.144,0:13:58.120
When the script is entered you q up on any external

0:13:58.120,0:14:01.587
scripts or inline script tags in your page.

0:14:01.587,0:14:09.134
It is dependent on script that have to load externally.

0:14:09.134,0:14:14.203
Is there any way that you can actually make the script last

0:14:14.203,0:14:16.587
in Google with the script manager?

0:14:16.587,0:14:21.779
It would be a lot easier to have all the scripts blocked until

0:14:21.779,0:14:26.083
WordPress loads the bottom of the page and loads jQuery where it actually needs it.

0:14:26.083,0:14:32.624
You might have to require java script or something like that.

0:14:32.624,0:14:40.697
[Matt] Which you could do. You could hook the footer. Do you have a bottler of water?

0:14:40.697,0:14:42.500
Thank you.

0:14:42.500,0:14:44.670
I would categorize that under more advanced technique.

0:14:44.670,0:14:46.566
Something you would have to dive inside the code to do.

0:14:46.566,0:14:50.923
Full service. You've got water opening and everything. Thanks.

0:14:50.923,0:14:52.141
Next question.

0:14:52.141,0:14:54.112
How about all the way in the back there. Blue shirt.

0:14:54.112,0:15:04.758
[4th speaker] Hi my name is Juilian. It begins plugin error 0x43. I'm kidding [laughter].

0:15:04.758,0:15:07.757
[Matt]: I was about to tell you.

0:15:07.757,0:15:11.532
[4th speaker] This is obviously a tech community.

0:15:11.532,0:15:15.505
A lot of developers and designers. It's a big part of WordPress.

0:15:15.505,0:15:20.920
Could you talk a bit about the user experience and how

0:15:20.920,0:15:25.043
that plays to what's going on in 3.8 and beyond that?

0:15:25.043,0:15:28.746
Beyond a technical focus.

0:15:28.746,0:15:34.504
[Matt] That could be a whole night discussion.

0:15:34.504,0:15:43.251
Actually, just the other week I spoke at the Joomla world conference.

0:15:43.251,0:15:48.500
They are WordCamp San Francisco essentially. One very

0:15:48.500,0:15:51.902
interesting thing to learn about that community.

0:15:51.902,0:15:57.254
The next day I hung out with Dreis from Drupal.

0:15:57.254,0:16:01.671
I felt like I got all my open source CMSing in one weekend.

0:16:01.671,0:16:05.312
It's interesting to see the different decisions folks make.

0:16:05.312,0:16:07.920
One thing that is distinct about WordPress

0:16:07.920,0:16:10.923
is that we have a philosophy page. If you go to

0:16:10.923,0:16:13.292
www.wordpress.org/about/philosophy

0:16:13.292,0:16:16.504
there is a series of principles. One of them is 'Decisions not options'.

0:16:16.504,0:16:24.035
These are the sort of things that we hold to be true. Interestingly

0:16:24.035,0:16:29.135
they are not useful as rules per se.

0:16:29.135,0:16:33.945
A designer I work with, his name, Ewing, just wrote a post on his blog 'No Scope' about

0:16:33.945,0:16:39.919
'Decisions not options'. I like to say that smart people can

0:16:39.919,0:16:46.657
rationalize anything. You can use any guideline

0:16:46.657,0:16:52.827
or any sort of principle as an argument almost on either side of any decision.

0:16:52.827,0:16:59.807
The thing that I would say is that, probably the most universal. A user is never wrong.

0:16:59.807,0:17:06.477
If a user is saying, "I am having trouble with a 'thing". And they can't figure it out.

0:17:06.477,0:17:10.919
You don't say "Oh, you're wrong. You need to do this instead.'

0:17:10.919,0:17:15.552
It is a feeling that is never invalid. If they have trouble with it then they have trouble with it.

0:17:15.552,0:17:17.953
Something could be more intuitive. Or have inline help.

0:17:17.953,0:17:21.420
Maybe you eliminate the feature all together so the user doesn't have to think about it.

0:17:21.420,0:17:23.862
There are a million ways to skin that cat.

0:17:23.862,0:17:26.699
You can approach any side of it.

0:17:26.699,0:17:32.704
WordPress has been so successful over the years because we do not get too attached to things.

0:17:32.704,0:17:38.586
We don't mind re-examining even our base assumptions about user experience.

0:17:38.586,0:17:43.952
It gets harder as you becoming bigger.

0:17:43.952,0:17:46.502
Honestly, you're more successful when you make that shift.

0:17:46.502,0:17:51.169
You want to look at what has made you successful in the past, and assume

0:17:51.169,0:17:55.058
or believe that is what is going to make you successful in the future.

0:17:55.058,0:17:58.256
That's why, personally, I always think about speed or agility.

0:17:58.256,0:18:04.254
Are we moving fast enough? At least if we are doing something wrong we learn from it quickly.

0:18:04.254,0:18:05.970
We don't spend a year working on it.

0:18:05.970,0:18:19.339
3.8 was an example of agility. We were trying to radically change our development methods. Versus a core commit team

0:18:19.339,0:18:24.672
working on a set of features who decided to head that. Instead we had plugin teams

0:18:24.672,0:18:26.935
which had autonomy and very light supervision.

0:18:26.935,0:18:30.182
The plugin lead was kind of the lead of that.

0:18:30.782,0:18:33.920
They weren't subservient to me even as the 3.8 lead.

0:18:33.920,0:18:33.920
Working on these features.

0:18:33.920,0:18:38.428
They were working on these features independent of core and plugins.

0:18:38.428,0:18:46.365
This is an example of a process that, three years ago, I would have said, "Never. That's silly".

0:18:46.365,0:18:48.894
We did it.

0:18:48.894,0:18:51.669
It worked pretty well. Let's see on December 12 how well it worked.

0:18:51.669,0:18:55.950
I am already thinking about 3.9.

0:18:55.950,0:19:00.742
3.8 is far from done.

0:19:00.742,0:19:04.198
We are going to do a lot of work in the next couple of weeks

0:19:04.198,0:19:12.555
But in my head we are out of the jungle. We have gotten past the hard part which was seeing if those plugins were going to be ready.

0:19:12.555,0:19:15.116
And if teams would work well together.

0:19:15.116,0:19:17.492
Setting up weekly meetings.

0:19:17.492,0:19:21.830
All the structural things that created the environment I hoped we would thrive in.

0:19:21.830,0:19:25.033
The've done well so far.

0:19:25.033,0:19:29.239
The beta process and hitting the release date is largely a method of being strict about

0:19:29.239,0:19:33.073
freezing the code. Sometimes we are bad about that.

0:19:33.073,0:19:37.245
But 3.9 is where this will be tested.

0:19:37.245,0:19:39.784
The release I am not leading.

0:19:39.784,0:19:41.685
The one after 3.8

0:19:41.685,0:19:44.618
Maybe if we had not had two releases going on simultaneously.

0:19:44.618,0:19:47.227
We started a few things months before.

0:19:47.227,0:19:51.997
This week, if you have an idea that should be a plugin

0:19:51.997,0:19:55.118
for inclusion in core for 3.9 this week is

0:19:55.118,0:19:58.405
the time to talk about it. Talk about it at the dev meeting.

0:19:58.405,0:20:01.118
Dev meetings happen every Wednesday.

0:20:01.118,0:20:03.006
4pm local New York time.

0:20:03.006,0:20:06.343
They are on IRC. It is an open channel. Anyone can join.

0:20:06.343,0:20:11.201
W are talking about 3.9 features tomorrow.

0:20:11.201,0:20:14.365
It's tomorrow right?

0:20:14.365,0:20:19.587
I sometimes lose track of the days. That's the downside of working 7 days a week.

0:20:19.587,0:20:25.330
Weekends are not as delineated. Neither are the seasons.

0:20:25.330,0:20:35.034
I remember how exciting summer was. Now it just passes and goes. And I think, "Oh wow. It's cold. I need a jacket.

0:20:35.034,0:20:37.976
I wonder if the WordPress sticker is still on my jacket."

0:20:37.976,0:20:42.116
I don't know if I answered your question, but we will go to to the next one.

0:20:42.116,0:20:50.786
How about another blue shirt. Then we will pop to the front. This row is on fire. You're next.

0:20:54.462,0:21:10.308
[5 th Speaker] Hi Matt. My name is Alizée.

0:21:10.308,0:21:25.030
[Unclear]

0:21:25.275,0:21:27.599
I work with a bunch of guys on WordPress.

0:21:42.002,0:21:55.660
My question is what is the WordPress VIP work environment like?

0:21:55.660,0:22:09.318
Do you use the systems approach?

0:22:09.318,0:22:22.976
Is that era over?

0:22:26.360,9:59:59.000
Matt: I do think that the age is over for most of us.

9:59:59.000,9:59:59.000
It's really important for Amazon or Automattic to have fantastic systems employees.

9:59:59.000,9:59:59.000
I have been on call before and get the text messages when something goes wrong.

9:59:59.000,9:59:59.000
It is not a good way to live. It is very stressful.

9:59:59.000,9:59:59.000
Especially before the advent of tethering and everything that makes it easier now to get online.

9:59:59.000,9:59:59.000
There are a spectrum of options. Starting at $60,000 a year you WordPress VIP. The most bulletproof thing in the world.

9:59:59.000,9:59:59.000
WordPress VIP starts at $60,000 a year. You have the most bulletproof thing in the world.

9:59:59.000,9:59:59.000
Depending on who is counting WordPress.com is the first 5 websites in the world, or in the top 10.

9:59:59.000,9:59:59.000
You can run something on this exact same infrastructure.

9:59:59.000,9:59:59.000
That is going to be tough to break.

9:59:59.000,9:59:59.000
That is why there is less flexibility.

9:59:59.000,9:59:59.000
The code gets audited and reviewed by people.

9:59:59.000,9:59:59.000
Let's call that $5,000 a month. At this end you have the $5 of the world.

9:59:59.000,9:59:59.000
Blue Host, Dream Host and GoDaddys of the world that are much better than prior years.

9:59:59.000,9:59:59.000
We have all heard the horror stories about each of those three.

9:59:59.000,9:59:59.000
GoDaddy has upped their game. They just introduced built in GoDaddy upgrading of your plugin and themes automatically.

9:59:59.000,9:59:59.000
In addition to core updates. The infrastructure updates that Blue Host and Dream Host have done are impressive.

9:59:59.000,9:59:59.000
One of those accounts plus super cache and total cash can get you pretty far

9:59:59.000,9:59:59.000
in terms of scaling.

9:59:59.000,9:59:59.000
Even 5-10 million page views per day.

9:59:59.000,9:59:59.000
The middle has been interesting. There are four major players. The 3 that you probably know about are

9:59:59.000,9:59:59.000
Pagely, WP Engine, and Zippy Kid which has rebranded to Pressable.

9:59:59.000,9:59:59.000
These aspire to be the Heroku of WordPress.

9:59:59.000,9:59:59.000
They are doing a pretty good job in many ways.

9:59:59.000,9:59:59.000
I have qualms with some. Pagely modifies core. Which to me isn't kosher.

9:59:59.000,9:59:59.000
Their marketing can be a little aggressive. By and large they are well intentioned.

9:59:59.000,9:59:59.000
They are trying to achieve total flexible so that you can change the code when ever you want.

9:59:59.000,9:59:59.000
They are more in the $20 to $30 a month range.

9:59:59.000,9:59:59.000
So, $5. $20 to $30. $5,000 is the lookout.

9:59:59.000,9:59:59.000
The dark horse is Google App Engine. It's free until 25,000 page views a day.

9:59:59.000,9:59:59.000
More than what most of us get. Certainly more than Ma.tt.

9:59:59.000,9:59:59.000
I think it will be disruptive. It is lame right now.

9:59:59.000,9:59:59.000
If they keep iterating it could possibly be the default way to run WordPress.

9:59:59.000,9:59:59.000
Thank yo. How about up here.

9:59:59.000,9:59:59.000
[7th Speaker] I am a blogger. I know that WordPress creates websites for people like me.

9:59:59.000,9:59:59.000
My question is, how can us bloggers contribute to WordPress?

9:59:59.000,9:59:59.000
I have been grappling to learn code, and I will.

9:59:59.000,9:59:59.000
I know we talked about adding captions to videos. That's on my list.

9:59:59.000,9:59:59.000
Are there other ways that we can contribute?

9:59:59.000,9:59:59.000
[Matt] Totally. That's awesome. Ways you can contribute.

9:59:59.000,9:59:59.000
First. You want to learn to code. I highly recommend it to everyone in the room.

9:59:59.000,9:59:59.000
I believe that scripting is the new literacy.

9:59:59.000,9:59:59.000
Learning to program, irregardless of whether you want

9:59:59.000,9:59:59.000
to do that in your life, changes the way you think.

9:59:59.000,9:59:59.000
It's an awesome skill to have.

9:59:59.000,9:59:59.000
As a blogger, one way is to first, have an awesome blog.

9:59:59.000,9:59:59.000
The way I chose my first blogging software

9:59:59.000,9:59:59.000
which was Movable Type was based on the blogs

9:59:59.000,9:59:59.000
I read that I loved. That's what they used.

9:59:59.000,9:59:59.000
When I clicked the powered by link and I said

9:59:59.000,9:59:59.000
this doesn't look to hard. I can do this. And that's how I started.

9:59:59.000,9:59:59.000
Having a great blog, with the powered by link is the best advertising

9:59:59.000,9:59:59.000
in the world for WordPress.

9:59:59.000,9:59:59.000
It shows the creativity and what people can do.

9:59:59.000,9:59:59.000
You can be more involved in the WordPress project directly,

9:59:59.000,9:59:59.000
something outside your personal evangelism by showing awesomeness.

9:59:59.000,9:59:59.000
Thanksgiving is coming up next week, right?

9:59:59.000,9:59:59.000
Someone is going to ask about a website at the table.

9:59:59.000,9:59:59.000
You all are that person in your family probably.

9:59:59.000,9:59:59.000
You are going to fix the wifii while you' are there. [laughter]

9:59:59.000,9:59:59.000
Update the 47 apps that have not been updated on the phone.

9:59:59.000,9:59:59.000
It drives me crazy.

9:59:59.000,9:59:59.000
It is better now in iOS 7.

9:59:59.000,9:59:59.000
I would get a compulsion on my mom's phone.

9:59:59.000,9:59:59.000
when I would see that she had 120 app updates.

9:59:59.000,9:59:59.000
I would just have to...I love updating things. It is like Christmas morning.

9:59:59.000,9:59:59.000
That's a diversion. We'll go back on track.

9:59:59.000,9:59:59.000
WordPress documentation.

9:59:59.000,9:59:59.000
There are these field guides we have been working on

9:59:59.000,9:59:59.000
for a while. If you can write English that other people

9:59:59.000,9:59:59.000
can understand you can help these.

9:59:59.000,9:59:59.000
It's been one of those projects that have been harder

9:59:59.000,9:59:59.000
to get launched or iterated on.

9:59:59.000,9:59:59.000
There are field guides which I think are awesome. The Codex as well.

9:59:59.000,9:59:59.000
How do you access the field guides or Codex?

9:59:59.000,9:59:59.000
Google WordPress field guides. I can't think of the url off the top of my head.

9:59:59.000,9:59:59.000
The Codex is a wiki. It's codex.wordpress.org.

9:59:59.000,9:59:59.000
There is a mailing list where people talk about this.

9:59:59.000,9:59:59.000
It is called wp-docs. It's a mailing list. You put in your email

9:59:59.000,9:59:59.000
and you start getting junk in your inbox.

9:59:59.000,9:59:59.000
Junk from other people passionate about WordPress documentation.

9:59:59.000,9:59:59.000
That is the group that works on this.

9:59:59.000,9:59:59.000
They also have on make.wordpress.org a p2.

9:59:59.000,9:59:59.000
If you go to make.wordpress.org (we like verb subdomains) you can check out that group

9:59:59.000,9:59:59.000
and hang out with them.

9:59:59.000,9:59:59.000
Honestly, at this point, we have 150 to 250 code contributors.

9:59:59.000,9:59:59.000
There is only a small handful of people, and you can count them

9:59:59.000,9:59:59.000
on your fingers and toes, who work on the documentation

9:59:59.000,9:59:59.000
and other parts of WordPress.

9:59:59.000,9:59:59.000
I think that, personally, we are at the point of diminishing marginal returns with features on WordPress.

9:59:59.000,9:59:59.000
It already does alot.

9:59:59.000,9:59:59.000
The next 20% of people adopting WordPress will be

9:59:59.000,9:59:59.000
around education. People figuring out how to use

9:59:59.000,9:59:59.000
what we already have.

9:59:59.000,9:59:59.000
Documentation, meetups like this, are the way that is going to happen.

9:59:59.000,9:59:59.000
WordPress has never had a SuperBowl ad.

9:59:59.000,9:59:59.000
Wix, one of our competitors, went public.

9:59:59.000,9:59:59.000
They spend $29 million a year on marketing.

9:59:59.000,9:59:59.000
I think they need to because

9:59:59.000,9:59:59.000
they do not have awesome folks like you

9:59:59.000,9:59:59.000
in this room telling their family at Thanksgiving

9:59:59.000,9:59:59.000
that this is what they should use.

9:59:59.000,9:59:59.000
We've always grown one blog at a time.

9:59:59.000,9:59:59.000
I think that is the most important.

9:59:59.000,9:59:59.000
For everyone else in this room.

9:59:59.000,9:59:59.000
For every single person in this room, the next person that you

9:59:59.000,9:59:59.000
help get going with WordPress, and get them auto updating

9:59:59.000,9:59:59.000
and secure. It is the best thing in the world.

9:59:59.000,9:59:59.000
It makes me happy. Thank you.

9:59:59.000,9:59:59.000
Right in front of you someone had a question.

9:59:59.000,9:59:59.000
[8th Speaker] Hi Matt, I am Jane.

9:59:59.000,9:59:59.000
I Wikapedia'd you this evening.

9:59:59.000,9:59:59.000
Is it true that you type 120 words a minute? That's amazing.

9:59:59.000,9:59:59.000
[Matt] I can.

9:59:59.000,9:59:59.000
I type using a different keyboard layout

9:59:59.000,9:59:59.000
called Devorak. Qwerty was designed in the type writer age.

9:59:59.000,9:59:59.000
One of the problems you have is when you have hands

9:59:59.000,9:59:59.000
coming out and running into each other.

9:59:59.000,9:59:59.000
Who knows what the most common two letter

9:59:59.000,9:59:59.000
combinations in the English language?

9:59:59.000,9:59:59.000
TH. Who said TH? I'm sorry I do not have any more prizes.

9:59:59.000,9:59:59.000
That's cool to know. So, TH.

9:59:59.000,9:59:59.000
On Devork that is like that.

9:59:59.000,9:59:59.000
Also, different fingers have different strengths.

9:59:59.000,9:59:59.000
Those are two of the strongest fingers on the home row.

9:59:59.000,9:59:59.000
On Qwerty that is all over the place.

9:59:59.000,9:59:59.000
When you type words of 'thee' or 'the' your hands don't

9:59:59.000,9:59:59.000
run into each other.

9:59:59.000,9:59:59.000
They were going to switch so they created

9:59:59.000,9:59:59.000
this new system called Devork as a slightly

9:59:59.000,9:59:59.000
better system called Colemak. They are optimized

9:59:59.000,9:59:59.000
for all the vowels. All the vowels are on the home row.

9:59:59.000,9:59:59.000
One of the most common - what's a non vowel called? A consonant?

9:59:59.000,9:59:59.000
Yes. You can type lots of words on the home row.

9:59:59.000,9:59:59.000
I read stats once that said that, in an average year,

9:59:59.000,9:59:59.000
a Qwerty typist fingers move 12 miles, and a Devorak

9:59:59.000,9:59:59.000
typist about one mile.

9:59:59.000,9:59:59.000
It is more efficient in many ways. The fastest typists

9:59:59.000,9:59:59.000
in the world who hold world records tend to use Devorak

9:59:59.000,9:59:59.000
or Colemak. I switched to it 12, 13 years ago, and I

9:59:59.000,9:59:59.000
still use it to this day. I use to think I was really cool

9:59:59.000,9:59:59.000
until I got beaten in a typing speed contest somewhat recently

9:59:59.000,9:59:59.000
by someone who is here. Helen. Helen, can you wave?

9:59:59.000,9:59:59.000
Core contributor, Helen, has wicked fast fingers in Qwerty.

9:59:59.000,9:59:59.000
In Automattic we have done a few typing throw downs.

9:59:59.000,9:59:59.000
Someone will challenge and we do a contest. Who

9:59:59.000,9:59:59.000
ever types faster, the loser switches to the other

9:59:59.000,9:59:59.000
persons layout.

9:59:59.000,9:59:59.000
[Laughter] I am very glad Helen and I did not do this.

9:59:59.000,9:59:59.000
Since that humiliating defeat I have been practicing

9:59:59.000,9:59:59.000
at getting my speed back up.

9:59:59.000,9:59:59.000
I love this website called type racer. It's a pretty

9:59:59.000,9:59:59.000
lame website, but it's really fun.

9:59:59.000,9:59:59.000
You race other people in typing.

9:59:59.000,9:59:59.000
It is what I do on Saturday nights.

9:59:59.000,9:59:59.000
[lots of laughter] So type racer is really neat.

9:59:59.000,9:59:59.000
I can hit 120s or 130s. But in that contest I hit the 90s.

9:59:59.000,9:59:59.000
I was low in wind. I need to get back up.

9:59:59.000,9:59:59.000
Right here in front.

9:59:59.000,9:59:59.000
[9th speaker] Thanks for coming. I am a novice WordPress

9:59:59.000,9:59:59.000
user. A year in now.

9:59:59.000,9:59:59.000
Most definitely a novice programmer. I took my

9:59:59.000,9:59:59.000
first introduction to python class and found

9:59:59.000,9:59:59.000
I struggled through it, but I did finish.

9:59:59.000,9:59:59.000
I think that I can be proficient with it. My question then is,

9:59:59.000,9:59:59.000
if WordPress is going to be my platform (and it is)

9:59:59.000,9:59:59.000
what do I want to focus on programming wise.

9:59:59.000,9:59:59.000
[Matt] That's a great question.

9:59:59.000,9:59:59.000
I would say the things that are most important are

9:59:59.000,9:59:59.000
the things that are most fundamental to the web.

9:59:59.000,9:59:59.000
That's HTML. CSS. JavaScript. [9th Speaker] Could you say

9:59:59.000,9:59:59.000
in which order? [Matt] I would say in that order.

9:59:59.000,9:59:59.000
HTML. CSS. JavaScript.

9:59:59.000,9:59:59.000
HTML and CSS will allow you to shape WordPress.

9:59:59.000,9:59:59.000
And know the WordPress theme system. You can learn

9:59:59.000,9:59:59.000
even without knowing a ton of PHP or anything else.

9:59:59.000,9:59:59.000
You can make almost any website in the world.

9:59:59.000,9:59:59.000
You can make some pretty cool stuff.

9:59:59.000,9:59:59.000
JavaScript is where our more advanced functionality is going.

9:59:59.000,9:59:59.000
If you learn Javascript PHP will be a walk in the park.

9:59:59.000,9:59:59.000
You will be able to hack around with plugins

9:59:59.000,9:59:59.000
and everything like that.

9:59:59.000,9:59:59.000
It is where I would recommend starting,

9:59:59.000,9:59:59.000
rather than starting with PHP.

9:59:59.000,9:59:59.000
The way I have always learned the most is by

9:59:59.000,9:59:59.000
picking something that I do not know how to do

9:59:59.000,9:59:59.000
and figuring it out. Often with lots of Googling,

9:59:59.000,9:59:59.000
copying and pasting.

9:59:59.000,9:59:59.000
Hacking your way.

9:59:59.000,9:59:59.000
You finish it, and you're like, "Oh man, it works!"

9:59:59.000,9:59:59.000
You step back and you think, "Man I need to rewrite that." [laughter]

9:59:59.000,9:59:59.000
Then you start over again. With every single iteration

9:59:59.000,9:59:59.000
you get better and better. Reading other people's plugins.

9:59:59.000,9:59:59.000
Learning enough about code so you can read other

9:59:59.000,9:59:59.000
people's code is huge. In jazz, one of the ways you

9:59:59.000,9:59:59.000
learn to solo is by transcribing other solos.

9:59:59.000,9:59:59.000
Breaking it down. Using your ear. Going through your

9:59:59.000,9:59:59.000
favorite Sammy Rollins. Going note by note

9:59:59.000,9:59:59.000
until you are playing along with him.

9:59:59.000,9:59:59.000
Do that with a plugin. Break it down. Try to get

9:59:59.000,9:59:59.000
to the point where you can understand every

9:59:59.000,9:59:59.000
line of that plugin and what it is doing.

9:59:59.000,9:59:59.000
Start with a simple one. Hello Dolly is pretty good.

9:59:59.000,9:59:59.000
[laughter] I am a personal fan.

9:59:59.000,9:59:59.000
And understand every single line.

9:59:59.000,9:59:59.000
Try to write it yourself from memory and compare

9:59:59.000,9:59:59.000
what you wrote to what exists. See if there is a way

9:59:59.000,9:59:59.000
you can refactor it so it is more efficient, or have

9:59:59.000,9:59:59.000
fewer lines of code or fewer characters.

9:59:59.000,9:59:59.000
Even a single line of codes. In theory, it is how you learn

9:59:59.000,9:59:59.000
anything. You read about Benjamin Franklin.

9:59:59.000,9:59:59.000
He would take his favorite line of prose, then memorize

9:59:59.000,9:59:59.000
it. Then write out each sentence on a card, then mix it

9:59:59.000,9:59:59.000
up and try to rearrange them. In the order that he

9:59:59.000,9:59:59.000
remembered. He would compare the way he put

9:59:59.000,9:59:59.000
them to the original. So, the most ways you can break

9:59:59.000,9:59:59.000
down a task and work on the components of that task.

9:59:59.000,9:59:59.000
In my opinion it is the best way to learn coding,

9:59:59.000,9:59:59.000
WordPress, music, writing. Anything in the world.

9:59:59.000,9:59:59.000
Those things are more related than people think.

9:59:59.000,9:59:59.000
Congratulations, you are about to enter into 'a whole

9:59:59.000,9:59:59.000
new world.' (Sings hook of the LIttle Mermaid song).

9:59:59.000,9:59:59.000
[laughter] [9th Speaker] It is. I felt like I was learning a new language.

9:59:59.000,9:59:59.000
[Matt] It is learning a new language. The good news

9:59:59.000,9:59:59.000
is that, once you learn a new language, they rest of them are way easier.

9:59:59.000,9:59:59.000
You are not going from French to Japanese.

9:59:59.000,9:59:59.000
You are going from Brazilian Portuguese to Portuguese.

9:59:59.000,9:59:59.000
They are way closer than further apart.

9:59:59.000,9:59:59.000
[9th Speaker] I took the intro course twice.

9:59:59.000,9:59:59.000
[Matt] Well, take the intro course twice.

9:59:59.000,9:59:59.000
Alright. Next Question. You sir.

9:59:59.000,9:59:59.000
You had a confident hand raise.

9:59:59.000,9:59:59.000
[10th Speaker] How are you doing? First, I wanted to

9:59:59.000,9:59:59.000
come to the person that asked, "How do you get started?"

9:59:59.000,9:59:59.000
One thing that put me over the top was a great book

9:59:59.000,9:59:59.000
called 'Professional WordPress Plugin Development'.

9:59:59.000,9:59:59.000
That got me just writing my own plugins. I went from

9:59:59.000,9:59:59.000
knowing nothing to writing plugins.

9:59:59.000,9:59:59.000
In a week. [Matt] That's a great book actually.

9:59:59.000,9:59:59.000
[10th Speaker] Do you think that WordPress will

9:59:59.000,9:59:59.000
change in the future the editor that is used to

9:59:59.000,9:59:59.000
posts? I know there has been a lot of complaints

9:59:59.000,9:59:59.000
about it. It is a clunky. You switched it from code view

9:59:59.000,9:59:59.000
to visual view without changing code. Just wanted to

9:59:59.000,9:59:59.000
know if that's something that is on your radar.

9:59:59.000,9:59:59.000
[Matt] Oh god, I hope so. [laughter]

9:59:59.000,9:59:59.000
Yea. [10th Speaker] Thank you.

9:59:59.000,9:59:59.000
How about right there so you don't have to run as much?

9:59:59.000,9:59:59.000
[11th speaker] I'll start by thanking you, and expressing

9:59:59.000,9:59:59.000
our love. If you wouldn't have created WordPress I would

9:59:59.000,9:59:59.000
still probably play hockey and my mom would say, "Hey,

9:59:59.000,9:59:59.000
find a job." [lots of laughter] My first question is -

9:59:59.000,9:59:59.000
The last time I saw you, it was probably a year ago

9:59:59.000,9:59:59.000
in New York and you wore the same jacket. [laughter[

9:59:59.000,9:59:59.000
And you were grounded. How do you stay so grounded?

9:59:59.000,9:59:59.000
That was my first question. The second is, "How do you sustain

9:59:59.000,9:59:59.000
all these offers from, probably Microsoft to buy WordPress.

9:59:59.000,9:59:59.000
[Matt] That's a great question.

9:59:59.000,9:59:59.000
I work with really great people, and when you work

9:59:59.000,9:59:59.000
with them they don't let you get too far off course.

9:59:59.000,9:59:59.000
Certainly, the people I work closest with at Autotmattic

9:59:59.000,9:59:59.000
and WordPress.core are like friends and family.

9:59:59.000,9:59:59.000
We go back over a decade now.

9:59:59.000,9:59:59.000
Certainly my family does. They do not hesitate to call

9:59:59.000,9:59:59.000
bs. I think that's really where being grounded comes

9:59:59.000,9:59:59.000
from. What keeps you grounded is not anything you do

9:59:59.000,9:59:59.000
intrinsically. It is everything around you holding you

9:59:59.000,9:59:59.000
down in a good way. In terms of courting offers

9:59:59.000,9:59:59.000
for Automattic, or offers to sell...A lot of it is that I

9:59:59.000,9:59:59.000
am not motivated by money as much anymore.

9:59:59.000,9:59:59.000
There is diminishing marginal returns to that, just

9:59:59.000,9:59:59.000
like anything. We have been very successful already

9:59:59.000,9:59:59.000
in terms of the company we built and the success so

9:59:59.000,9:59:59.000
far. It is more a matter of impact. The question is not

9:59:59.000,9:59:59.000
well, "Can we get a billion dollars if we went with

9:59:59.000,9:59:59.000
Google," but, what would you do with that this will

9:59:59.000,9:59:59.000
make a greater difference than what we are doing

9:59:59.000,9:59:59.000
today? How, if at all, being inside a larger company[br]

9:59:59.000,9:59:59.000
enable us to impact the web in a bigger way? We are

9:59:59.000,9:59:59.000
talking about 20% of the web now.

9:59:59.000,9:59:59.000
If there was some magical thing that could take us to

9:59:59.000,9:59:59.000
80% percent of the web in a year, that would be

9:59:59.000,9:59:59.000
something I would consider. If it is just a capital thing...You

9:59:59.000,9:59:59.000
have to think about what is going to have the biggest

9:59:59.000,9:59:59.000
impact on your world. And the world.

9:59:59.000,9:59:59.000
For me, having a bunch of money that I am going to

9:59:59.000,9:59:59.000
give away later. Because I can not spend it all. Wasting

9:59:59.000,9:59:59.000
it on stupid stuff is not going to have a bigger impact

9:59:59.000,9:59:59.000
on the world as the thing we are working on today.

9:59:59.000,9:59:59.000
It is really just thinking about the long term. The next

9:59:59.000,9:59:59.000
five, ten, twenty years. And being focused on impact.

9:59:59.000,9:59:59.000
[audience] Don't sell. [laughter] Matt: Thank you.

9:59:59.000,9:59:59.000
[10th speaker] If you want a new jacket you should

9:59:59.000,9:59:59.000
check out Century 21. [Matt] I am so embarrassed I am

9:59:59.000,9:59:59.000
wearing the same jacket. [lots of laughter]

9:59:59.000,9:59:59.000
It is my New York wardrobe. I have to be honest. I

9:59:59.000,9:59:59.000
have fewer clothes here.

9:59:59.000,9:59:59.000
Cool. Behind you there was a question.

9:59:59.000,9:59:59.000
[11th speaker] WordPress is flexible and used for

9:59:59.000,9:59:59.000
a lot of things. Not just a simple blog. I am curious,

9:59:59.000,9:59:59.000
what is your favorite crazy theme and crazy blog you

9:59:59.000,9:59:59.000
have run into. [Matt] The example I used at WordCamp

9:59:59.000,9:59:59.000
San Francisco, which I like alot. By the way check out

9:59:59.000,9:59:59.000
the State of the Word 2013. If you want to see some of

9:59:59.000,9:59:59.000
the broad, where it is going, etc. It is only a few

9:59:59.000,9:59:59.000
months old so it is not stale yet. [audience] What's that?

9:59:59.000,9:59:59.000
[Matt] State of the Word. Once a year we give a State of

9:59:59.000,9:59:59.000
the Union address. The State of the Word Address.

9:59:59.000,9:59:59.000
Every year in Word Camp San Francisco. I guess I have

9:59:59.000,9:59:59.000
been doing it eight years now. We try to do it.

9:59:59.000,9:59:59.000
It is one of those chances to take sort of a 10 thousand

9:59:59.000,9:59:59.000
foot view. One of the examples I use, and I actually showed

9:59:59.000,9:59:59.000
a video from it is a web dev studios thing. Was it web

9:59:59.000,9:59:59.000
dev? [audience] Yes. [Matt] is a web dev studios thing

9:59:59.000,9:59:59.000
where they created an app for YMCA where you could

9:59:59.000,9:59:59.000
hold a card up and the iPad app would scan it.

9:59:59.000,9:59:59.000
The app would pull different work out plans and things

9:59:59.000,9:59:59.000
done before. Pretty awesome. Regardless of what it

9:59:59.000,9:59:59.000
was doing and where it was doing it, the idea that

9:59:59.000,9:59:59.000
WordPress is being used as a back end for an app

9:59:59.000,9:59:59.000
that had really rich, native functionality is fascinating.

9:59:59.000,9:59:59.000
It does not look like a blog or website at all.

9:59:59.000,9:59:59.000
In terms of my favorite blogs and cool themes, I often

9:59:59.000,9:59:59.000
go back to people who I admire generally.

9:59:59.000,9:59:59.000
When I started WordPress, I actually made a list

9:59:59.000,9:59:59.000
of six people, who, if WordPress could someday be

9:59:59.000,9:59:59.000
good enough for them to be on, I could be happy.

9:59:59.000,9:59:59.000
We have five of them so far. [audience] Who are they?

9:59:59.000,9:59:59.000
The first person on the list was actually a New York

9:59:59.000,9:59:59.000
native, Zeldman. Zeldman.com. Still one of my web

9:59:59.000,9:59:59.000
idols to this day. I remember, when he switched from.

9:59:59.000,9:59:59.000
Because he hand coded his site for twelve years.

9:59:59.000,9:59:59.000
He wasn't going to switch to anything. So when he

9:59:59.000,9:59:59.000
switched to WordPress I was just one of the better days.

9:59:59.000,9:59:59.000
Jay Z. Another New Yorker, a Brooklyn native.

9:59:59.000,9:59:59.000
Lifeandtimes.com, Jay Z's magazine. To be fair Kanye

9:59:59.000,9:59:59.000
did it first. In the music world Kanye was the early

9:59:59.000,9:59:59.000
WordPress adopter. It is like the love of jogging pants

9:59:59.000,9:59:59.000
he was talking about. He was on it before everyone else

9:59:59.000,9:59:59.000
He now longer blogs. I got to meet him weirdly.

9:59:59.000,9:59:59.000
A couple of weeks ago. He knew what WordPress was.

9:59:59.000,9:59:59.000
Super cool. What one of his problems is, I guess he

9:59:59.000,9:59:59.000
sturggles with people changing his message. I didn't

9:59:59.000,9:59:59.000
make the case, but someone else in the room said,

9:59:59.000,9:59:59.000
well, if you blog you are your own mediator. And he

9:59:59.000,9:59:59.000
really felt like he had done it already. He was

9:59:59.000,9:59:59.000
finished. But he was the first. Then Jay z adopted

9:59:59.000,9:59:59.000
WordPress. And I love that site. It is actually

9:59:59.000,9:59:59.000
a pretty cool site. Lifeandtimes.com. It's a cultural

9:59:59.000,9:59:59.000
magazine. [audience] Who was the first one again?

9:59:59.000,9:59:59.000
[Matt] Zeldman.com. Z-e-l-d-m-a-n. He is a web

9:59:59.000,9:59:59.000
designer. A web standards advocate. He is one of the

9:59:59.000,9:59:59.000
grandfathers of the modern web. Fathers of the

9:59:59.000,9:59:59.000
modern web. He is not that old.

9:59:59.000,9:59:59.000
And the first thing I talked about was this YMCA

9:59:59.000,9:59:59.000
thing that I do not know a url for, but if you check out

9:59:59.000,9:59:59.000
the State of the Word 2013 it is in there.

9:59:59.000,9:59:59.000
[audience]

9:59:59.000,9:59:59.000
Ok. So check out badgeos.org and see it.

9:59:59.000,9:59:59.000
Wrapping up questions we have a bit of time left.

9:59:59.000,9:59:59.000
[speaker] So, if you were writing WordPress right now and

9:59:59.000,9:59:59.000
it could not be in php, what language would you write it

9:59:59.000,9:59:59.000
in. And what is one feature that you absolutely have to

9:59:59.000,9:59:59.000
have that may be difficult to do today.

9:59:59.000,9:59:59.000
[Matt] The first one is easy. If I were starting a new

9:59:59.000,9:59:59.000
project today, and I didn't have to worry about web

9:59:59.000,9:59:59.000
hosting and anything like that I would try it in Go.

9:59:59.000,9:59:59.000
It is a language from Google. It seems really really cool

9:59:59.000,9:59:59.000
the way they do real time stuff. Just the whole

9:59:59.000,9:59:59.000
concurrency model. I dig it. [audience] Excuse me

9:59:59.000,9:59:59.000
could you repeat that? [Matt] Go. G. O. That's it.

9:59:59.000,9:59:59.000
It is probably hard to Google. [lots of laughter] You

9:59:59.000,9:59:59.000
think they would think about this stuff. Maybe if you

9:59:59.000,9:59:59.000
Google 'Go programming language" you will find it.

9:59:59.000,9:59:59.000
The thing I would do differently. Is, first, what we are

9:59:59.000,9:59:59.000
moving towards in every release. Making WordPress a

9:59:59.000,9:59:59.000
Javascript application. WordPress is born out of the

9:59:59.000,9:59:59.000
days when web pages were more like documents and

9:59:59.000,9:59:59.000
applications. Even as a simple example, just the idea of

9:59:59.000,9:59:59.000
pagination.

9:59:59.000,9:59:59.000
Pagination links on the comments screen. The pages

9:59:59.000,9:59:59.000
screen and the post screen. All sorts of screens have

9:59:59.000,9:59:59.000
pagination. Why? Why not have an infinite scroll?

9:59:59.000,9:59:59.000
Why not just have an infinite scroll?

9:59:59.000,9:59:59.000
As you filter it filters in real time, and things like that.

9:59:59.000,9:59:59.000
I would like to see search be better. The idea that in

9:59:59.000,9:59:59.000
the WordPress admin alone there are 8 different places

9:59:59.000,9:59:59.000
you can search. 8 different things. It would kinda cool

9:59:59.000,9:59:59.000
to unify that. That might be in 3.9. That's one of the

9:59:59.000,9:59:59.000
things people are talking about for 3.9. An omni search

9:59:59.000,9:59:59.000
project. So, thinking of it in real time and also like a

9:59:59.000,9:59:59.000
client side application. Sort of like a Gmail. Where you

9:59:59.000,9:59:59.000
kind of load this thing. Maybe it is 500k of Javascript.

9:59:59.000,9:59:59.000
It would be WordPress. And all of the rest would

9:59:59.000,9:59:59.000
be data calls such as Jason over the wire.

9:59:59.000,9:59:59.000
Supper fast. Cashed locally and if you are on

9:59:59.000,9:59:59.000
mobile it stores a whole copy of the database

9:59:59.000,9:59:59.000
your mobile device and then just sort of

9:59:59.000,9:59:59.000
working through these APIs WordPress could

9:59:59.000,9:59:59.000
use and other people could use too if they

9:59:59.000,9:59:59.000
wanted to build something on top of it. A good

9:59:59.000,9:59:59.000
follow up would be, "Will this ever happen?"

9:59:59.000,9:59:59.000
And it's not going to happen in 3.9 or 4.0

9:59:59.000,9:59:59.000
but it is one of those things that piece by

9:59:59.000,9:59:59.000
piece as we iterate on different parts of

9:59:59.000,9:59:59.000
WordPress our philosophy is that a ground up

9:59:59.000,9:59:59.000
re-write is really tough because, A) It took us

9:59:59.000,9:59:59.000
10 years to get this far. Even if we assume

9:59:59.000,9:59:59.000
that we are four times as good and we say it

9:59:59.000,9:59:59.000
takes two and a half years to create existing

9:59:59.000,9:59:59.000
functionality on base level, so you wouldn't

9:59:59.000,9:59:59.000
know anything changes, probably a lot will

9:59:59.000,9:59:59.000
happen in two and a half years. We will

9:59:59.000,9:59:59.000
be on iPhone 7 at that point. There is a lot

9:59:59.000,9:59:59.000
that can change in that amount of time so

9:59:59.000,9:59:59.000
the world changes while you are rewriting.

9:59:59.000,9:59:59.000
You break back what is compatibility and

9:59:59.000,9:59:59.000
often you create new bugs. Maybe you fix

9:59:59.000,9:59:59.000
some things like this architecture thing but

9:59:59.000,9:59:59.000
you will probably write several hundred

9:59:59.000,9:59:59.000
new bugs. Some of which you are not going

9:59:59.000,9:59:59.000
to know about or notice until years later. There is huge

9:59:59.000,9:59:59.000
built in benefit through the irritation approach.

9:59:59.000,9:59:59.000
We do not do giant refactors, but ever single

9:59:59.000,9:59:59.000
new release for WordPress we try to refactor

9:59:59.000,9:59:59.000
at least 5% to 15% of it. Sometimes we take a

9:59:59.000,9:59:59.000
more object oriented approach if it is right.

9:59:59.000,9:59:59.000
Sometimes moving a lot of the funtionality to

9:59:59.000,9:59:59.000
the javascript side. If you check out the way

9:59:59.000,9:59:59.000
DHX works or the new media library. It is

9:59:59.000,9:59:59.000
actually really cool how the bulk of that code is

9:59:59.000,9:59:59.000
java script. You are interacting with a very

9:59:59.000,9:59:59.000
light page. That is why you should learn

9:59:59.000,9:59:59.000
Javascript. It is the future. Like plastics.

9:59:59.000,9:59:59.000
[laughter] Or bitcoin. That has been a little

9:59:59.000,9:59:59.000
crazy. When WordPress.com came out in

9:59:59.000,9:59:59.000
support of bitcoin it was $12. Just saying.

9:59:59.000,9:59:59.000
But that's currency we support. You should

9:59:59.000,9:59:59.000
buy. So, that is our approach.

9:59:59.000,9:59:59.000
The thing is that those 10% or 15% we are

9:59:59.000,9:59:59.000
doing every release add up over 5 or 10

9:59:59.000,9:59:59.000
releases which might take two years. Which

9:59:59.000,9:59:59.000
is almost a complete rewrite. But we were

9:59:59.000,9:59:59.000
getting user feedback along the way, not

9:59:59.000,9:59:59.000
making as many new bugs. Its a more of an

9:59:59.000,9:59:59.000
iterative approach than a ground up approach.

9:59:59.000,9:59:59.000
So, I think we are going to end up where 90% of

9:59:59.000,9:59:59.000
the code is going to be Javascript. We are

9:59:59.000,9:59:59.000
already at a point where a lot of new

9:59:59.000,9:59:59.000
functionality is already created by javascript. It

9:59:59.000,9:59:59.000
is going to happen bit by bit.

9:59:59.000,9:59:59.000
Matt: You are the man.

9:59:59.000,9:59:59.000
Steve Bruner: At the State of the Word you

9:59:59.000,9:59:59.000
put up a graph and mentioned that that less

9:59:59.000,9:59:59.000
and less people are using WordPress as a

9:59:59.000,9:59:59.000
traditional blogging platform. More as a

9:59:59.000,9:59:59.000
CMS, a traditional CMS, or an app. But it is

9:59:59.000,9:59:59.000
still very bloggy. There's been talk of forking

9:59:59.000,9:59:59.000
WordPress which would be ridiculous.

9:59:59.000,9:59:59.000
Do you ever see a time when removing

9:59:59.000,9:59:59.000
Posts or Categories or the default post statuses

9:59:59.000,9:59:59.000
which is so core to WordPress as ever happening?

9:59:59.000,9:59:59.000
[Matt] Removing Posts or Pages would be

9:59:59.000,9:59:59.000
pretty extreme. But I do think that a lot of

9:59:59.000,9:59:59.000
what is happening is that WordPress is

9:59:59.000,9:59:59.000
simultaneously developing as a blogging

9:59:59.000,9:59:59.000
platform, a CMS and application platform.

9:59:59.000,9:59:59.000
The reason for that is we are creating a CMS

9:59:59.000,9:59:59.000
that focuses on blogging first. We try to make

9:59:59.000,9:59:59.000
it as easy as possible for the most number of

9:59:59.000,9:59:59.000
people. Blogging is a lot of different things to

9:59:59.000,9:59:59.000
many different people. A lot of what it means

9:59:59.000,9:59:59.000
to me is that you can do it yourself. You don't

9:59:59.000,9:59:59.000
need to hire someone or have a Ph.D. or

9:59:59.000,9:59:59.000
know how to code to do that. The CMS parts

9:59:59.000,9:59:59.000
of it are what we use to create that. We have

9:59:59.000,9:59:59.000
evolved as an application layer because

9:59:59.000,9:59:59.000
we need a world class application layer.

9:59:59.000,9:59:59.000
We are not happy with any that exist out there

9:59:59.000,9:59:59.000
right now. We need an application layer to

9:59:59.000,9:59:59.000
build the best in the world blogging and CMS

9:59:59.000,9:59:59.000
apps. How decoupled those things are in the

9:59:59.000,9:59:59.000
future, I do not know. I think there is

9:59:59.000,9:59:59.000
something to having a single wiziwig that we

9:59:59.000,9:59:59.000
support. For all its imperfections at least there

9:59:59.000,9:59:59.000
is only one of them. Other CMS have taken

9:59:59.000,9:59:59.000
approach where you can chose a wiziwig.

9:59:59.000,9:59:59.000
Now you are not just dealing with one you

9:59:59.000,9:59:59.000
are dealing with four crappy ones. [Laughter]

9:59:59.000,9:59:59.000
You are building a plugging or something

9:59:59.000,9:59:59.000
else on top of it. Sometimes I think it is good

9:59:59.000,9:59:59.000
to choose a path and build on that one path.

9:59:59.000,9:59:59.000
I guess that answers some of it. All the way

9:59:59.000,9:59:59.000
to the back corner. You have had your hand

9:59:59.000,9:59:59.000
up for like a minute. [Speaker] Ok, going

9:59:59.000,9:59:59.000
back to what you were saying about using

9:59:59.000,9:59:59.000
more JavaScript in WordPress, do you see

9:59:59.000,9:59:59.000
WordPress as more of core JavaScript or

9:59:59.000,9:59:59.000
JavaScript libraries or jQuery and things like

9:59:59.000,9:59:59.000
that for the functionality. [Matt] Absolutely.

9:59:59.000,9:59:59.000
JavaScript has been core to WordPress for a

9:59:59.000,9:59:59.000
long time. Since the early days of jQuery.

9:59:59.000,9:59:59.000
They have always been like sister projects

9:59:59.000,9:59:59.000
which is kind of neat. A lot of these new

9:59:59.000,9:59:59.000
features uses backbone and those sorts of

9:59:59.000,9:59:59.000
approaches to modern day JavaScript than

9:59:59.000,9:59:59.000
before. And we are starting to adopt even a

9:59:59.000,9:59:59.000
style guide for JavaScript code that we have

9:59:59.000,9:59:59.000
never had before. I think that is a good

9:59:59.000,9:59:59.000
example of maturity. When you are arguing

9:59:59.000,9:59:59.000
over braces and tabs and spaces and things

9:59:59.000,9:59:59.000
that is when you know you have made it.

9:59:59.000,9:59:59.000
So, I feel now that JavaScript is a first

9:59:59.000,9:59:59.000
class citizen in the WordPress world.

9:59:59.000,9:59:59.000
Every major user feature I can imagine in the

9:59:59.000,9:59:59.000
next few years is JavaScript heavy. It is

9:59:59.000,9:59:59.000
the new editor. It is changing how the wigits

9:59:59.000,9:59:59.000
work. It is making all pages infinite scroll and

9:59:59.000,9:59:59.000
dynamic instead of being something you

9:59:59.000,9:59:59.000
have to paginate through. Those are all

9:59:59.000,9:59:59.000
really JavaScript heavy things. The PHP stuff

9:59:59.000,9:59:59.000
is updates. The next level of language packs.

9:59:59.000,9:59:59.000
It is really all the stuff that has to happen

9:59:59.000,9:59:59.000
server side, which is getting smaller and

9:59:59.000,9:59:59.000
smaller. [Speaker] Adding those JavaScript

9:59:59.000,9:59:59.000
features, can you see yourself using the core

9:59:59.000,9:59:59.000
JavaScript or can you see yourself using Java

9:59:59.000,9:59:59.000
Script libraries. [Matt] We are using the

9:59:59.000,9:59:59.000
libraries where ever possible. Now, the cool

9:59:59.000,9:59:59.000
thing is that if you actually look at backbone it

9:59:59.000,9:59:59.000
is really tiny. It doesn't add a lot but it gives us

9:59:59.000,9:59:59.000
a lot of convenience. jQuery is a lot heavier.

9:59:59.000,9:59:59.000
But we hitched a horse to it. So, I can see

9:59:59.000,9:59:59.000
jQuery being core for a while to come.

9:59:59.000,9:59:59.000
Before jQuery we used prototype. So, I know

9:59:59.000,9:59:59.000
there is still a compatibility library of prototype

9:59:59.000,9:59:59.000
in core. That is a good example that we can

9:59:59.000,9:59:59.000
transition things. It is just that we want to

9:59:59.000,9:59:59.000
try to not do that so often. We do not want to

9:59:59.000,9:59:59.000
be ADD with it. As we choose

9:59:59.000,9:59:59.000
something, like moving from prototype to

9:59:59.000,9:59:59.000
jQuery, we were betting, I think rightly so, that

9:59:59.000,9:59:59.000
jQuery was going to be something that we

9:59:59.000,9:59:59.000
could work with and co-evolve with, I think

9:59:59.000,9:59:59.000
rightly so, over the next two to five, even eight

9:59:59.000,9:59:59.000
years. How about the gentleman right here.

9:59:59.000,9:59:59.000
[Speaker] Hi, my name is Peter. Next

9:59:59.000,9:59:59.000
question about JavaScript. We see that also

9:59:59.000,9:59:59.000
transitioning server side, making [unclear] to

9:59:59.000,9:59:59.000
sever side scripted support. Changing to

9:59:59.000,9:59:59.000
PHP. [Matt] Not so much. It is really about

9:59:59.000,9:59:59.000
portability. There is no better language for

9:59:59.000,9:59:59.000
distribution in the world than PHP right now. It

9:59:59.000,9:59:59.000
can run anywhere. You can run it on aws or

9:59:59.000,9:59:59.000
Microsoft Azura. You can run it on oxface.

9:59:59.000,9:59:59.000
You can run it everyplace. PHP fog. GoDaddy. Just the

9:59:59.000,9:59:59.000
ability to distribute and run in a pretty efficent

9:59:59.000,9:59:59.000
way with PHP is better than anything else

9:59:59.000,9:59:59.000
out there. I honestly do not see that changing

9:59:59.000,9:59:59.000
in the near term. The same way Ruby got very

9:59:59.000,9:59:59.000
very popular but never became popular

9:59:59.000,9:59:59.000
in a shared hosting, I think that there are

9:59:59.000,9:59:59.000
things fundamental to the virtual machine,

9:59:59.000,9:59:59.000
that is at the core of these languages, that

9:59:59.000,9:59:59.000
PHP for all it's warts and uglyness is the best

9:59:59.000,9:59:59.000
in the world at. Running in the shared

9:59:59.000,9:59:59.000
environment. These other languages,

9:59:59.000,9:59:59.000
including node, and sever side JaveScript, do

9:59:59.000,9:59:59.000
not take that into effect in the same way. So,

9:59:59.000,9:59:59.000
forceable future, WordPress is PHP. But, let

9:59:59.000,9:59:59.000
us think 18 years down the line, when

9:59:59.000,9:59:59.000
WordPress is 90% JavaScript code and 10%

9:59:59.000,9:59:59.000
PHP code, and works over in API. In theory,

9:59:59.000,9:59:59.000
something that reimplemented that API,

9:59:59.000,9:59:59.000
on the server side, that 10%, It might be

9:59:59.000,9:59:59.000
something that people could implement in

9:59:59.000,9:59:59.000
different languages. As long as the API

9:59:59.000,9:59:59.000
speaks the same language, really, the bulk of

9:59:59.000,9:59:59.000
what WordPress means, is now this client side

9:59:59.000,9:59:59.000
code. Could someone create a node, or Ruby,

9:59:59.000,9:59:59.000
or some other sort of server part of it that

9:59:59.000,9:59:59.000
spoke to this API, yea, totally. Lady back

9:59:59.000,9:59:59.000
there. [Speaker]. Hi, my name is Elizabeth.

9:59:59.000,9:59:59.000
I wan to switch subjects a little bit. I know

9:59:59.000,9:59:59.000
that in 2009 you made the decision not to

9:59:59.000,9:59:59.000
succumb to censorship in China. So, therefor

9:59:59.000,9:59:59.000
WordPress is effectively blocked in China.

9:59:59.000,9:59:59.000
First of all, I want to thank you for that.

9:59:59.000,9:59:59.000
Secondly, I wanted to find out what brought

9:59:59.000,9:59:59.000
you to that decision, what you gave up in

9:59:59.000,9:59:59.000
making that decision, and what you think of

9:59:59.000,9:59:59.000
a county like China or other countries, that

9:59:59.000,9:59:59.000
have a lot of more control on blogging and

9:59:59.000,9:59:59.000
microblogging, and what you think of the

9:59:59.000,9:59:59.000
future of such countries. [Matt] Sure, I think

9:59:59.000,9:59:59.000
it was actually earlier than 2009. There was

9:59:59.000,9:59:59.000
press about it in 2009, but the decision

9:59:59.000,9:59:59.000
happened when Automattic was really

9:59:59.000,9:59:59.000
small, maybe five or six people. At the

9:59:59.000,9:59:59.000
time a quarter of our traffic was coming

9:59:59.000,9:59:59.000
from China. It was a big drop in traffic.

9:59:59.000,9:59:59.000
It was really one of those things, the way they

9:59:59.000,9:59:59.000
implemented censorship, I thought was

9:59:59.000,9:59:59.000
particularly insidious. They didn't actually

9:59:59.000,9:59:59.000
censor you. They strongly encouraged you to

9:59:59.000,9:59:59.000
self censor your own service. They wouldn't

9:59:59.000,9:59:59.000
say, "Here is a list of terms you can't have on

9:59:59.000,9:59:59.000
Chinese blogs," they said, "What ever you

9:59:59.000,9:59:59.000
think would create the most harmonious

9:59:59.000,9:59:59.000
society." [Laughter]. That is actually the word

9:59:59.000,9:59:59.000
they used. Some equivalent of the translation

9:59:59.000,9:59:59.000
of harmonious, or harmonizing. That seemed

9:59:59.000,9:59:59.000
so bad. Very big brother. I will also

9:59:59.000,9:59:59.000
say I use to be much more on a high horse

9:59:59.000,9:59:59.000
on how China approaches the Internet vs the

9:59:59.000,9:59:59.000
United States. But there have been a lot of

9:59:59.000,9:59:59.000
revelations this year. [Laughter]. Where it

9:59:59.000,9:59:59.000
turns out that we have been doing some

9:59:59.000,9:59:59.000
kind of sketchy things as well. Maybe not

9:59:59.000,9:59:59.000
aimed at overt censorship in the same way.

9:59:59.000,9:59:59.000
But I think that privacy is key to a free

9:59:59.000,9:59:59.000
society. The ability to have private

9:59:59.000,9:59:59.000
conversations and communications

9:59:59.000,9:59:59.000
and anonymous publications and things

9:59:59.000,9:59:59.000
like that aren't the only thing.

9:59:59.000,9:59:59.000
[Speaker] Censorship and privacy are

9:59:59.000,9:59:59.000
different things. Related but different.

9:59:59.000,9:59:59.000
[Matt] I think that censorship and privacy

9:59:59.000,9:59:59.000
are very related. More related to anonymity.

9:59:59.000,9:59:59.000
The Founding Fathers were the Snowdens of

9:59:59.000,9:59:59.000
their time. They were publishing things that

9:59:59.000,9:59:59.000
the existing regime did not believe in. They

9:59:59.000,9:59:59.000
were treasonous, right, to England and the

9:59:59.000,9:59:59.000
UK. I guess England is the UK.

9:59:59.000,9:59:59.000
[Speaker] To King George. [Matt] To King

9:59:59.000,9:59:59.000
George. I think that, regardless of what any

9:59:59.000,9:59:59.000
of us believe in a society at any given time,

9:59:59.000,9:59:59.000
we have to recognize the fact that,

9:59:59.000,9:59:59.000
some of what seems terrible today, or

9:59:59.000,9:59:59.000
treasonous or anything, might be what we

9:59:59.000,9:59:59.000
look to as foundation in the future. Often,

9:59:59.000,9:59:59.000
some of the most powerful ideas, are

9:59:59.000,9:59:59.000
minority first. Freedom of speech is very key.

9:59:59.000,9:59:59.000
Sort of goes to to the censorship thing.

9:59:59.000,9:59:59.000
But, I think the ability to publish anonymously,

9:59:59.000,9:59:59.000
and have ideas you can publish without

9:59:59.000,9:59:59.000
repercussion, and the ideas can stand

9:59:59.000,9:59:59.000
on their own, is also really important to a

9:59:59.000,9:59:59.000
free society. I think it is terrible that a wistle

9:59:59.000,9:59:59.000
blower is right now safer in Russia than

9:59:59.000,9:59:59.000
America. What ever that means. It is

9:59:59.000,9:59:59.000
kind of crazy. For all you might consider that

9:59:59.000,9:59:59.000
there is channels that you can report these

9:59:59.000,9:59:59.000
abuses or things like that. From all we have

9:59:59.000,9:59:59.000
seen so far, it was so much worse than

9:59:59.000,9:59:59.000
anyone could have imagined. Even some

9:59:59.000,9:59:59.000
of the most paranoid, tin foiled hat wearing

9:59:59.000,9:59:59.000
people. All the guys, the Thomas Drakes of

9:59:59.000,9:59:59.000
the world, who reported things and tried to

9:59:59.000,9:59:59.000
go through the proper channels before the

9:59:59.000,9:59:59.000
NSA and previously, kind of had their lives

9:59:59.000,9:59:59.000
really screwed up. They were ultimately cut

9:59:59.000,9:59:59.000
off in terrible ways and go through years long

9:59:59.000,9:59:59.000
losses and everything. That is part of the

9:59:59.000,9:59:59.000
reason I believe in open source. How

9:59:59.000,9:59:59.000
can you really trust the system you are

9:59:59.000,9:59:59.000
running on unless you can peek under the

9:59:59.000,9:59:59.000
hood and look at the code.

9:59:59.000,9:59:59.000
I blog about this sometimes as well.

9:59:59.000,9:59:59.000
Subscribe to Ma.tt if you want to see

9:59:59.000,9:59:59.000
occasional links or rants on this issue.

9:59:59.000,9:59:59.000
So, you asked how I feel in comparison to

9:59:59.000,9:59:59.000
other countries. I am glad that there is

9:59:59.000,9:59:59.000
freedom of speech in the United States.

9:59:59.000,9:59:59.000
That we are having very open conversations

9:59:59.000,9:59:59.000
around these revelations. I think that many

9:59:59.000,9:59:59.000
of our laws are actually quite good. Like

9:59:59.000,9:59:59.000
around the MCA and how things are

9:59:59.000,9:59:59.000
taken down. Perfect, no. Copyright still

9:59:59.000,9:59:59.000
has a very heavy hand in how patents work,

9:59:59.000,9:59:59.000
how copyright law in and of itself works, and

9:59:59.000,9:59:59.000
how things are taken down. It actually is not

9:59:59.000,9:59:59.000
a bad balance. I can see a path forward for it

9:59:59.000,9:59:59.000
being better. That is honestly what I hope the

9:59:59.000,9:59:59.000
most. Some of the crazy stuff that came out

9:59:59.000,9:59:59.000
of the NSA revelations, I am

9:59:59.000,9:59:59.000
optimistic about. When that is revealed I

9:59:59.000,9:59:59.000
feel like, now we are going to have a more

9:59:59.000,9:59:59.000
open conversation about it. Perhaps, as a

9:59:59.000,9:59:59.000
country, we can come together either through

9:59:59.000,9:59:59.000
our right of voting, or influencing our leaders,

9:59:59.000,9:59:59.000
to change how this happens. And that is

9:59:59.000,9:59:59.000
actually really, really powerful. I am excited

9:59:59.000,9:59:59.000
about that. But I am not on a high a horse as

9:59:59.000,9:59:59.000
much as I use to be. [Speaker] You

9:59:59.000,9:59:59.000
mentioned earlier that you plan to be

9:59:59.000,9:59:59.000
seeing a lot more of us in New York here and

9:59:59.000,9:59:59.000
opening an office.

9:59:59.000,9:59:59.000
I didn't realize that. With Wix going public

9:59:59.000,9:59:59.000
[Unclear]. With Wix lounge the office is a very

9:59:59.000,9:59:59.000
handy dandy feature. [laughter]

9:59:59.000,9:59:59.000
[Matt] So how Automattic works is, that it is

9:59:59.000,9:59:59.000
totally distributed. Automattic, the company

9:59:59.000,9:59:59.000
I work at, is now 222 people. Spread accross

9:59:59.000,9:59:59.000
170 cities. We do have a few folks in the NY

9:59:59.000,9:59:59.000
metropolitan area. I do not think any of them

9:59:59.000,9:59:59.000
are here to night. Partialy because one of the

9:59:59.000,9:59:59.000
guys, you probably know Bo, is in

9:59:59.000,9:59:59.000
Denver meeting with a few of his

9:59:59.000,9:59:59.000
colleagues. Because everyone works

9:59:59.000,9:59:59.000
all over the world we do frequent meet ups.

9:59:59.000,9:59:59.000
The cool thing about this is I can also be

9:59:59.000,9:59:59.000
anywhere. If there was an office with

9:59:59.000,9:59:59.000
200 people and I was galavanting

9:59:59.000,9:59:59.000
around, I probably wouldn't be doing my job

9:59:59.000,9:59:59.000
for very long, or certainly not doing my job

9:59:59.000,9:59:59.000
well. But because I can be just as present and

9:59:59.000,9:59:59.000
effective any place with a keyboard and

9:59:59.000,9:59:59.000
Internet I can chose. Lately, I have been

9:59:59.000,9:59:59.000
choosing to spend a lot more time in

9:59:59.000,9:59:59.000
New York. I just got a new place. I have

9:59:59.000,9:59:59.000
had an apartment here for two years.

9:59:59.000,9:59:59.000
It wasn't that great. I just moved. I found a

9:59:59.000,9:59:59.000
Manhattan unicorn. It is actually bigger and

9:59:59.000,9:59:59.000
cheaper than my old place. In a cooler

9:59:59.000,9:59:59.000
neighborhood. I am now more on the edge of

9:59:59.000,9:59:59.000
Soho, Nolita, Little Italy, China Town. That

9:59:59.000,9:59:59.000
whole nexus of neighborhoods. I love

9:59:59.000,9:59:59.000
exploring it. The reason I originally came to

9:59:59.000,9:59:59.000
New York is because it scared me. I know

9:59:59.000,9:59:59.000
if you make it here you can make it

9:59:59.000,9:59:59.000
anywhere. As a Texas boy it was a

9:59:59.000,9:59:59.000
very intimidating city. I would come here

9:59:59.000,9:59:59.000
for business. Usually a few times a year and

9:59:59.000,9:59:59.000
just felt totally lost and intimidated by the city.

9:59:59.000,9:59:59.000
I felt like the only way I was going to figure it

9:59:59.000,9:59:59.000
out was to dive in to the deep end. It is

9:59:59.000,9:59:59.000
pretty amazing. I am sure you guys

9:59:59.000,9:59:59.000
know this. I am preaching to the choir. Even

9:59:59.000,9:59:59.000
between trips the resturants on my block

9:59:59.000,9:59:59.000
change. [Laughter]. I feel like I am in a whole

9:59:59.000,9:59:59.000
different neighborhood. I love that. The

9:59:59.000,9:59:59.000
energy here. Let's see how the winter goes.

9:59:59.000,9:59:59.000
[Laughter]. I am not big on the cold. [Speaker]

9:59:59.000,9:59:59.000
You can invite us over one day. [Matt] It's not

9:59:59.000,9:59:59.000
that big of an apartment [Laughter]. But I am

9:59:59.000,9:59:59.000
enjoying it a lot. I will probably sneak into one

9:59:59.000,9:59:59.000
of the WordPress meet ups and stand in

9:59:59.000,9:59:59.000
the back like I was earlier. Oh, but office, no.

9:59:59.000,9:59:59.000
Sorry, I kind of forgot the original question.

9:59:59.000,9:59:59.000
We only have one office. It is the

9:59:59.000,9:59:59.000
head quarters in San Franciso. It is beautiful.

9:59:59.000,9:59:59.000
It is 15,000 sq ft. It is great space. On most

9:59:59.000,9:59:59.000
days there are five or six people there.

9:59:59.000,9:59:59.000
We have maybe 20 people in the Bay Area.

9:59:59.000,9:59:59.000
I do believe we have some co working

9:59:59.000,9:59:59.000
desks in New York and all over

9:59:59.000,9:59:59.000
the world. We allow people to work where

9:59:59.000,9:59:59.000
ever they are. If you want to read more about

9:59:59.000,9:59:59.000
this there is a book that came out about how

9:59:59.000,9:59:59.000
Automattic works. Not written about us.

9:59:59.000,9:59:59.000
But it's called 'A Year Without Pants'.

9:59:59.000,9:59:59.000
[Speaker] Scot was here. [Matt] Oh, cool.

9:59:59.000,9:59:59.000
You guys all heard about it. If you haven't

9:59:59.000,9:59:59.000
heard it yet check out

9:59:59.000,9:59:59.000
'A Year Without Pants'. I feel kind of

9:59:59.000,9:59:59.000
silly saying that It's a good book.

9:59:59.000,9:59:59.000
Funny title. It tells you all about how we work.

9:59:59.000,9:59:59.000
Why we are not going to be opening any

9:59:59.000,9:59:59.000
office. [Speaker] I one day wondered into the

9:59:59.000,9:59:59.000
Wix Lounge. They moved from 19th Street

9:59:59.000,9:59:59.000
and take up one floor. [Matt] Laughs. Yea,

9:59:59.000,9:59:59.000
There are some great offices here. I visit.

9:59:59.000,9:59:59.000
I've visited great co-working spaces. The

9:59:59.000,9:59:59.000
Square space office is amazing. But, It is

9:59:59.000,9:59:59.000
just not us. Right here. Oh, you actually had

9:59:59.000,9:59:59.000
your hand up before hand. Upfront.

9:59:59.000,9:59:59.000
[Speaker] Just a quick questions about

9:59:59.000,9:59:59.000
layout. I work with students and they come to

9:59:59.000,9:59:59.000
me with basic questions about WordPress. They

9:59:59.000,9:59:59.000
all noticed one day that there links were gone.

9:59:59.000,9:59:59.000
[Matt] Oh, the blogroll. [Speaker] They blogroll

9:59:59.000,9:59:59.000
is gone. So, all came to me. [Unclear]

9:59:59.000,9:59:59.000
I wonder if I can get from you why.

9:59:59.000,9:59:59.000
[Matt] It might have been a bug. [Laughter]

9:59:59.000,9:59:59.000
That links feature is still in WordPress. It is

9:59:59.000,9:59:59.000
just that, if you do a fresh install it is hidden.

9:59:59.000,9:59:59.000
[Speaker] That is what I mean. For those who

9:59:59.000,9:59:59.000
do a fresh install they say, on my last install

9:59:59.000,9:59:59.000
there it was there. Now it is not.

9:59:59.000,9:59:59.000
[Matt] It is one of those things.

9:59:59.000,9:59:59.000
Starting something new, it is so hard to

9:59:59.000,9:59:59.000
remove a feature. Yea, the blog role feature.

9:59:59.000,9:59:59.000
There is a lot of code and database tables

9:59:59.000,9:59:59.000
for something we found a very small

9:59:59.000,9:59:59.000
percentage of users were using. It could be

9:59:59.000,9:59:59.000
done just as a widget. I do not think that we

9:59:59.000,9:59:59.000
have done that transition as good as it could.

9:59:59.000,9:59:59.000
Again, if you are setting up a new blog it is

9:59:59.000,9:59:59.000
kind of hidden. I think there is a flag to turn it

9:59:59.000,9:59:59.000
on. Essentially, consider it hidden. We haven't

9:59:59.000,9:59:59.000
yet done in core a really great widget to

9:59:59.000,9:59:59.000
replace it. The user is not wrong. That is our

9:59:59.000,9:59:59.000
fault to be totally honest. We get really

9:59:59.000,9:59:59.000
excited about taking things out because we

9:59:59.000,9:59:59.000
never get to do it. So, sometimes I think

9:59:59.000,9:59:59.000
we front load the process more and

9:59:59.000,9:59:59.000
forget about the follow through. So, we

9:59:59.000,9:59:59.000
should. Allan, write down that. Maybe a

9:59:59.000,9:59:59.000
good 3.9er thing. To have a really

9:59:59.000,9:59:59.000
fantastic links widget in core. Just client side,

9:59:59.000,9:59:59.000
right? Not needing two database tables.

9:59:59.000,9:59:59.000
[Speaker] Right. [New Speaker] There have

9:59:59.000,9:59:59.000
been a couple of protocols in WordPress for

9:59:59.000,9:59:59.000
a while. Specifically, X and R, PC and RSS.

9:59:59.000,9:59:59.000
They have been around for a while. They

9:59:59.000,9:59:59.000
have pretty much been the statement for a

9:59:59.000,9:59:59.000
while. But WordPress has gotten pretty big

9:59:59.000,9:59:59.000
It has the ability to throw its weight around.

9:59:59.000,9:59:59.000
if it thinks it is something that can and should

9:59:59.000,9:59:59.000
be changed. Do you see WordPress pushing

9:59:59.000,9:59:59.000
to make some revolutions to those protocols

9:59:59.000,9:59:59.000
in the future? [Matt] Yes. There are two

9:59:59.000,9:59:59.000
specific things I can point you too. One, there

9:59:59.000,9:59:59.000
is a rest API that was started as a Google

9:59:59.000,9:59:59.000
Summer of Code project. It is now going

9:59:59.000,9:59:59.000
to be one of these plugins as a feature

9:59:59.000,9:59:59.000
slated as a future release. If you are

9:59:59.000,9:59:59.000
passionate about JSON Api for WordPress

9:59:59.000,9:59:59.000
check it out. There is also one I am

9:59:59.000,9:59:59.000
personally advocating for, and hope to get in

9:59:59.000,9:59:59.000
before 4pm tomorrow because I have to

9:59:59.000,9:59:59.000
follow my own rules too.

9:59:59.000,9:59:59.000
I do not know the ticket number off the top of

9:59:59.000,9:59:59.000
my head, if anyone can look it up. It is an

9:59:59.000,9:59:59.000
RSS JS. Basically, WordPress has feeds for

9:59:59.000,9:59:59.000
everything. It is one of the coolest features.

9:59:59.000,9:59:59.000
Anything you can view on the front end, any

9:59:59.000,9:59:59.000
tag, page, any search. You can view a feed of

9:59:59.000,9:59:59.000
that. You can view the feed on RSS 2.0,

9:59:59.000,9:59:59.000
RSS 1.0, Atom .3 and Atom 1.0. We support

9:59:59.000,9:59:59.000
four by default. I want to add a fifth. A JSON

9:59:59.000,9:59:59.000
representation of that feed. With the ability to

9:59:59.000,9:59:59.000
have a call back. JSON is a JavaScript data

9:59:59.000,9:59:59.000
format. J-S-O-N. People call it Jason or j-son.

9:59:59.000,9:59:59.000
Potato. Potata patata. It is a very concise way

9:59:59.000,9:59:59.000
to show, or represent, programming or

9:59:59.000,9:59:59.000
programatic data structure much more

9:59:59.000,9:59:59.000
concise than anything else. Because it is

9:59:59.000,9:59:59.000
JavaScript it can be consumed natively.

9:59:59.000,9:59:59.000
And, because we will have call back support

9:59:59.000,9:59:59.000
on this, if this ticket goes through, you will be

9:59:59.000,9:59:59.000
able to integrate these feeds completely

9:59:59.000,9:59:59.000
client side. Which I think will be really, really

9:59:59.000,9:59:59.000
really cool. This is an area you ask, "How

9:59:59.000,9:59:59.000
many people support RSS JS right now?"

9:59:59.000,9:59:59.000
The answer is almost no one. But, I think we

9:59:59.000,9:59:59.000
can get 20% of the web on it. [Laughter]

9:59:59.000,9:59:59.000
And I am curious to see what will happen

9:59:59.000,9:59:59.000
after that. [Speaker] What was that first

9:59:59.000,9:59:59.000
point you were making? [Matt] Oh, the rest

9:59:59.000,9:59:59.000
API. If you go to make.wordpress.org/core

9:59:59.000,9:59:59.000
and click on the features as plugins on the

9:59:59.000,9:59:59.000
side bar, it is one of the top ones I believe.

9:59:59.000,9:59:59.000
That will take you to where were we have

9:59:59.000,9:59:59.000
been talking about it. P2 post about it, and

9:59:59.000,9:59:59.000
you can get in touch with the guy. Did anyone

9:59:59.000,9:59:59.000
look up what that RSS JS track ticket is?

9:59:59.000,9:59:59.000
[Speaker] 25639. [Matt] 25639. So, if you ever

9:59:59.000,9:59:59.000
you can go comment on ticket 25639 tonight

9:59:59.000,9:59:59.000
[laughter] we will ddos it. Really hoping to

9:59:59.000,9:59:59.000
get it in by tomorrow. [Speaker] A really quick

9:59:59.000,9:59:59.000
follow up question. If that is the

9:59:59.000,9:59:59.000
case do you see WordPress moving from

9:59:59.000,9:59:59.000
away from SimplePie rss as a way to parse

9:59:59.000,9:59:59.000
RSS? [Matt] That's a good question! Once we

9:59:59.000,9:59:59.000
have this JSON feed support in core, really

9:59:59.000,9:59:59.000
the only thing we use the feedreading stuff

9:59:59.000,9:59:59.000
for, which is a pretty substantial library to

9:59:59.000,9:59:59.000
include in WordPress, is that little list of

9:59:59.000,9:59:59.000
headlines on the dashboard. That is all we

9:59:59.000,9:59:59.000
use it for. That could be an opportunity for

9:59:59.000,9:59:59.000
something that we stop loading by default, or

9:59:59.000,9:59:59.000
we do not need to load on the index.php.

9:59:59.000,9:59:59.000
I even remember a few years ago when I was

9:59:59.000,9:59:59.000
doing some hard core profiling of WordPress

9:59:59.000,9:59:59.000
code, it added a pretty significant

9:59:59.000,9:59:59.000
overhead on pages where we loaded it.

9:59:59.000,9:59:59.000
[Speaker] Just as someone who is using

9:59:59.000,9:59:59.000
it for plugin development, keep the functions

9:59:59.000,9:59:59.000
available. [Matt] We always keep stuff there

9:59:59.000,9:59:59.000
like I said, for sometimes years. Like I said, I

9:59:59.000,9:59:59.000
don't know if prototype is still there. If it is not

9:59:59.000,9:59:59.000
we left it in there for four years before we

9:59:59.000,9:59:59.000
finally took it out. Cool. Last question. Hope it

9:59:59.000,9:59:59.000
is a good one. [Speaker] Two questions.

9:59:59.000,9:59:59.000
First, do you use a mark down? [Matt] Oh, I

9:59:59.000,9:59:59.000
forgot to announce that. So, hold on before

9:59:59.000,9:59:59.000
your next question. WordPress.com, as of

9:59:59.000,9:59:59.000
about three hours ago now, supports

9:59:59.000,9:59:59.000
markdown. [Applause]. [Speaker] Yes!

9:59:59.000,9:59:59.000
[Matt] I literally was like, going up I was

9:59:59.000,9:59:59.000
like, "I am going to

9:59:59.000,9:59:59.000
give away the cases and announce

9:59:59.000,9:59:59.000
markdown. Obviously, I am a goldfish. I do not

9:59:59.000,9:59:59.000
personally use that alot. I like html.

9:59:59.000,9:59:59.000
[Speaker] The second question is facetious.

9:59:59.000,9:59:59.000
Since you have a .tt url are you from

9:59:59.000,9:59:59.000
Trinidad? [Laughter] [Matt] It's funny.

9:59:59.000,9:59:59.000
So, my Twitter is @photomatt. Again, I said I

9:59:59.000,9:59:59.000
got stuck with this photo thing. Luckily

9:59:59.000,9:59:59.000
i still like photography. And my url is ma.tt.

9:59:59.000,9:59:59.000
Not .com, no www. No anything. Turns out .tt

9:59:59.000,9:59:59.000
is Trindad and Tabago. It was weird when I

9:59:59.000,9:59:59.000
bought this. It was unregistered. Literally, no

9:59:59.000,9:59:59.000
one had bought this before. The

9:59:59.000,9:59:59.000
the trinidadian and toboggan registry is super

9:59:59.000,9:59:59.000
old school. Old school enough that it looks

9:59:59.000,9:59:59.000
like a web page from the 90s. I typed my

9:59:59.000,9:59:59.000
information in the form saying I was

9:59:59.000,9:59:59.000
interested in the domain. And I got a for mail

9:59:59.000,9:59:59.000
email back to myself. It literally said first

9:59:59.000,9:59:59.000
<u> name equals matt. Last </u> name equals

9:59:59.000,9:59:59.000
mullenweg. Anyways, it was unregistered.

9:59:59.000,9:59:59.000
The cost is weird. It's like a thousand dollars

9:59:59.000,9:59:59.000
for the first two years, and a thousand dollars

9:59:59.000,9:59:59.000
for the next five years. I was like, "This is my name."

9:59:59.000,9:59:59.000
[Laughter]. This is a good investment.

9:59:59.000,9:59:59.000
I actually blogged or tweeted, "I just made a

9:59:59.000,9:59:59.000
major life purchase." And some gossip

9:59:59.000,9:59:59.000
website was like, "Did he buy a wedding ring,

9:59:59.000,9:59:59.000
did he buy a house?" [Laughter]

9:59:59.000,9:59:59.000
They do not know to a geek that the domain

9:59:59.000,9:59:59.000
name is just as important, if not more,

9:59:59.000,9:59:59.000
than any of those things. But the weird thing

9:59:59.000,9:59:59.000
is there is not way to pay by credit card.

9:59:59.000,9:59:59.000
[Laughter] So, literally, I walk into

9:59:59.000,9:59:59.000
Bank of America.

9:59:59.000,9:59:59.000
If you ever send a wire you have to fill

9:59:59.000,9:59:59.000
out a super long form. And, they are like,

9:59:59.000,9:59:59.000
"So, you are sending this money to this

9:59:59.000,9:59:59.000
bank..." [Laughter] "...in Trinidad." "Are

9:59:59.000,9:59:59.000
you sure about that?" I'm like, "Yeah, yeah. I

9:59:59.000,9:59:59.000
saw it on the Internet. [Laughter]. Cool.

9:59:59.000,9:59:59.000
Thank you so much everybody. It has been

9:59:59.000,9:59:59.000
great chatting with you. [Applause].