WEBVTT

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>>Nathan: When you build features for
people that have a range of abilities, you

00:00:20.690 --> 00:00:23.776
end up making something that works for 
everybody.

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>>Kelly: For me, one of the amazing things
even today after 15 years of Microsoft, is

00:00:28.181 --> 00:00:31.513
how we're inventing new experiences.
>>Brett: When we sat down, we're focusing

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on using vision or no vision, we decided
really, we need to work on performance.

00:00:35.745 --> 00:00:39.255
To start narrating, we're going to go down
to the Windows key and press enter.

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>>Computer: Windows. Start Windows. Search
box. [indistinct]

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>>Kelly: So right now, we're at about 80%
of capacity upon entering co-speak.

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This is about how I would use my computer
>>Computer: [indistinct]

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>>Kelly: That probably sounds like 
gibberish, but, I mean, once you get used

00:00:54.832 --> 00:00:56.831
this, it's pretty clear.
>>Brett: One of the things that we spend

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a lot of time looking at is how do you
really help develop or be immersed in what

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it means to be blind. We built in the 
developing mode a narrator.

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>>Computer: Cancel. Shift. Developer 
mode enabled.

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>>Brett: So you can see that we've ordered
the screen so we press H to jump to the

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first heading.
>>Computer: Heading level 1 Go to Bing

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homepage.
Brett: And it will kind of immerse you in

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what it feels like to not see right.
>>Computer: Click down to change to

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suggestions view.
>>Kelly: Across many applications, when

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you're typing, whether it's weather, news,
Cortana, you're getting search suggestions.

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>>Computer: Fond du Lac, one of one,
selected.

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>>Kelly: It's the first time that we're 
building that level of accessibility into

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both our screen and our applications.
>>Anne: I'm going to flag this message

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>>Computer: Contact delete button. Move
button. Save Flag mode.

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>>Nathan: Xbox looked closely at how we 
can diversify how people represent

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themselves. And so, we can see a new set
of avatars so that somebody can select

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an avatar that looks more closely to 
themselves.

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>>Charles: So with Windows 10, we actually
really wanted to do our part and make

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accessibility great.
>>Computer: Enter. Of.

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>>Sean: Whether they need a screen reader,
whether it's high contrast, whether it's

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keyboard only.
>>Computer: Add level 3. Draggable.

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>>Yan: It was really about making it more 
use-able and more intuitive for all of our

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users.
>>Nathan: So in the future, I think the

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key is really matching the ability of the
technology to the ability of the person,

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so everybody can participate.
[music]

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[applause]

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>>Terry: Hello. Thank you. Thanks so much
for being with us here today. You know,

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I've seen that video a few times now, and
every single time I watch it, I feel so

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lucky to be part of this tech industry
because what unites all of us is this

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driving belief that technology can
actually serve each of us. The triumph of

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truly human-led design, like you just saw,
is that each of us gets to reap the

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benefits of technology, that each of us is
included and welcome, and that each of us

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can make our mark on the world. I'm so 
incredibly proud of our team for throwing

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their personal passion, their experience,
and their very best creativity into each

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success and new innovation. At Microsoft,
we challenge each of our software

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developers and hardware designers, each of
our artists and audio team, each of our

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production and quality designers to 
deliver our mission: to empower every

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person and every organization on the 
planet to achieve more. I'm Terry Myerson

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and I lead the Windows and Devices team of
Microsoft, and I'm so excited to show you

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what we've been working on. When we think
about the billion people all around world

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using Windows, we realize each of us is 
so multi-dimensional. Each of us has

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different interests and talent, careers 
and goals. Each of us is multi-layered.

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Think about yourself. You may be a gym
rat and a gamer, a student and a

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professional, an artist and an architect,
a fantasy football player and a soccer

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dad. You might be someone who invents
solutions that assure accessity, or makes

00:04:03.649 --> 00:04:08.923
art out of this driving need to make the
world a better place. What unites all of

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us is that we are creators of our
individual lives. As creators, we need

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technology that spans all facets of our
lives, with work and play. And we're truly

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inspired by every person using our
products. Consider Sief. He's a college

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freshman in Bangladesh, a computer
programmer, a cyclist, and a total

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Windows 10 super fan. I mean, seriously,
when Sief was just 15 years old, he joins

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the Windows Insiders program and starts
emailing me daily with his ideas for how

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to improve Windows. So, I wasn't surprised
that just recently, he and his two

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classmates just used their Surface and
Windows 10 laptops to enter the United

00:04:54.191 --> 00:04:58.686
Nations Shake it Out contest to help
people in the earthquake-prone areas in

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India. These are creators who are using
technology to build a better world for all

00:05:03.899 --> 00:05:12.371
of us. Or, consider Carrie. She's a 
10-year-old girl, a soccer player, a gamer

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and a cancer survivor. Her father reached
out to us on LinkedIn and shared that

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Xbox was a brilliant part of her
recuperation. She didn't just play Xbox1

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to occupy herself. She played Fifa, Forza,
Minecraft with her friends to strengthen

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her friendships while recovering from her
treatment. This is a creator who is

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building a community with technology. And
then there's Pearson Education. A textbook

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publisher and a pioneer in personalized
learning. So Pearson is using Microsoft

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Hololins, the world's first fully 
self-contained holographic computer to

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create cutting edge programs that span
education of high school students in

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science to training nurses on holographic
patients. This is a creator who is

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building revolutionary new ways to
to educate all types of students. So

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however many layers represent you,
whatever hats you wear, wherever you work,

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wherever you refuel yourself, we build
Windows to be your place to create and

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play. Windows is your think tank, your
office, your studio. It's your archive,

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gallery, workshop. It's your arena. It's
your sanctuary, and above all, Windows

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is your kitchen table where everything
just gets done. With Windows, we want to

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create real depth at both ends of the
human experience, how we work, and how

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we play, alone and together. With the 
initial voices of Windows 10, we began

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laying the foundation with Windows Ink, 
Pen, with Windows Holographic and

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Hololins, with Xbox on Windows 10. And
because we understand that your

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information is digital treasure in this 
online world, we'll be continuously

00:07:06.999 --> 00:07:13.698
updating Windows to secure your identity,
your information, and your devices. Today,

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we are so humbled by you, the over 400
million people that are now using Windows

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10. That's over 600 people who chose
Windows 10 every minute of every hour of

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every day for the last year, and have 
spent over 200 billion hours of their

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lives on Windows 10. That's as if there's
been a 500% increase in gaming on Windows

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10, and there are now 3 times as many
developers building apps for Windows 10.

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And because we're so inspired by Sief,
Carrie, Pearson, and countless other

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creators who rely on Windows 10, we've
set an even bolder ambition: 15 months and

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400 million users later, we are going
to multiply your productivity with

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creativity. We're going to magnify
gaming with state-of-the-art

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competitions. So, today, I'm so excited
to announce the next release of Windows 10

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that will ship this coming spring, for
free, to every Windows 10 device, whether

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you own one now, or buy a great new one
this holiday, you're going to find

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unparalleled new ways to create and
play. You're going to find new experiences

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that place your most important people
right at the center of your digital life,

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and you're going to find new experiences
for the creator in everyone. And that is

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why we have named this release the
Windows 10 Creators Update.

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[applause]

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Now, as much as I wanted to show you
everything in the update, there's just too

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much innovation to walk through this
morning, so we're going to focus on the

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three most important areas in the Creators
update. First, we're expanding our vision

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for mixed reality, which includes virtual
reality, augmented reality, and

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holographic computing, with 3D for
everyone. So each of us can create, share,

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and experience 3D and mixed reality. 
Second, gamers can experience the best

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of orkay gaming in any game broadcasting.
And third, everyone will have a faster way

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to connect and share with the people who
matter most - their family, their friends,

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their collaborators, and fellow gamers.
Let's take a look at the first -

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empowering everyone to be a 3D creator.
Microsoft Office on Windows has always

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stood for helping you be your most
productive self. We're the silent partner,

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always working in the background, so you
can get the work that matters the most

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done. Today, for most of us, productivity
is defined by 2D emails, documents,

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spreadsheets, and slides. We think in 2D.
We grew up with 2D color by numbers. We

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output 2D. Yet, the next generation is
growing up with 3D right from the start.

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Last month, I attended Minecon, our
annual Minecraft event with 14,000

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attendees. I watched thousands of kids
interact fluently with their 3D Minecraft

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world, editing in 3D with ease, moving
around in 3D world as naturally as we

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scroll through a document. With the
Creator's update, we asked ourselves,

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"What can Windows do to unleash the 3D
creator within each of us? How can we

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help you use 3D to think new thoughts? To
gain new insights? To accelerate new

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learning?" Please welcome Megan, our 
product leader, who has been pioneering

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our 2D to 3D journey within Microsoft
to show you the possibilities with the

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Windows 10 Creators Update.

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[applause]

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>>Narrator: Creativity. I guess you can 
say we've been at it for quite some

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time. What begins as the tiniest flicker
of an idea has the power to evolve into

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something you'd never expect. Everyday,
you get the chance to look around and

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wonder, "What if?" How can we bring our
ideas to life? Creativity is a part of us.

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It's woven right into our DNA. Once we
allow our boldest ideas out, they can find

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their place in the world. And our world
is three-dimensional, full of perspective,

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shape, and depth. So, isn't it time we
started using all of those dimensions?

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3D helps us to see more, to create more,
to understand each other. Technology is

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my canvas and my source for inspiration.
Now, it's given me a place for new ideas

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to take shape. 3D means sharing with one
another in a totally different way. We've

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always been creators, and our next
evolution is here. Imagine what you'll do.

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[applause]

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>>Megan: Humanity's progress has always
been marked by our creativity. Creativity

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is a fundamental human need. We create to
evolve as a species, to express our

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biggest ideas. We create to solve problems
and we create to tell our stories and

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stimulate our minds. At Microsoft, we
believe if we can empower the world with

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3D, we will unlock a new era of creativity
that can enhance your ideas and your

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storytelling. A new era of innovation 
that allows you to work seamlessly across

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your screen and into the physical world
around you. A new era of computing that

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enables each and every person on the 
planet to achieve more. I'm Megan Saunders

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and today, we're going to show you how
anyone can create, share, and experience

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3D. I"m proud to announce that the Windows
10 Creators Update, 3D is for Everyone.

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[applause]

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Now, everyone is a big goal, so where do
we begin? Let's take a look at a video

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featuring our next generation of creators.

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>>Teacher: Come on in, take a seat.

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>>Student: When I first heard 3D, I was
like, "It'll probably be really harder,

00:14:34.243 --> 00:14:38.015
like bubble letters," but when I saw this,
I was like, "Whoa, look at that."

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>>Woman: Whoa, look at it. It just popped
in

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>>Girl: Yeah, wow!
>>Woman: Love how they added those clouds.

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We think that if we can enable the 
creation of 3D content easily for people,

00:14:48.651 --> 00:14:52.803
that we can unlock a whole new ability
for the way that they can create and the

00:14:52.803 --> 00:14:55.913
way that they can learn new things.
>>Female Student: It's just, it's a lot

00:14:55.913 --> 00:14:59.211
more accessible, and it feels more modern.
You just, you don't have to be an expert

00:14:59.211 --> 00:15:04.033
because literally, in like 5 minutes or
less, I was just making whatever I want.

00:15:04.033 --> 00:15:08.414
>>Male Student: Other 3D programs have,
like, giant tool bars at the top, and it's

00:15:08.414 --> 00:15:12.369
hard to find just one thing to do. This
is click on the object and all of the

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options just pop up instantly.

00:15:15.176 --> 00:15:18.314
>>Male Student 2: To be able to mix
2D images with 3D images. So, I took a

00:15:18.314 --> 00:15:21.405
picture of myself, a little selfie, and I
put my face behind it so it looks like

00:15:21.405 --> 00:15:23.706
I'm floating in outer space.

00:15:23.706 --> 00:15:27.944
>>Female Student 2: I really love the
magic selection tools, which I can use to

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take a photo from real life and put it 
into my art. In that playful nature of

00:15:33.715 --> 00:15:37.390
creating, they're learning at the same
time. Creativity leads to learning leads

00:15:37.390 --> 00:15:39.606
to innovation.

00:15:39.606 --> 00:15:42.704
>>Male Student 3: So, in the remix
exercise, we each had our own Surface with

00:15:42.704 --> 00:15:45.181
Paint on it. We passed it on every five 
minutes.


00:15:45.181 --> 00:15:48.466
>>Male Student 4: I started off with this
little, really cool robot, three-

00:15:48.466 --> 00:15:53.671
dimensional object, and it became this
flying bunny character, and I thought

00:15:53.671 --> 00:15:55.906
it was, it was cool.

00:15:55.906 --> 00:16:00.114
>>Female Student 3: Today, I was working
on the Statue of Liberty. The clouds and

00:16:00.114 --> 00:16:05.057
the airplane, and New York City behind it.
I actually have the Megalodon tooth that

00:16:05.057 --> 00:16:08.320
I scanned and actually imported it into
the drawing.

00:16:08.320 --> 00:16:12.776
>>Female Student 4: Uh, I always wanted
to work in 3D, and now I can. 3D is for

00:16:12.776 --> 00:16:13.572
everybody.

00:16:13.572 --> 00:16:17.453
>>Male Student: One word to describe
this experience. . .

00:16:17.453 --> 00:16:18.355
>>Female Student: Intuitive.

00:16:18.355 --> 00:16:19.173
>>Female Student 2: Simple

00:16:19.173 --> 00:16:19.916
>>Female Student 3: Inspirational

00:16:19.916 --> 00:16:20.634
>>Female Studnet 4: Empowering

00:16:20.634 --> 00:16:21.572
>>Male Student 2: Dynamic

00:16:21.572 --> 00:16:22.754
>>Male Student 3: Epic

00:16:22.754 --> 00:16:24.283
>>Male Student 4: Mind-blowing, I guess

00:16:24.283 --> 00:16:26.343
>>Female Student: I'd say it's
revolutionary.

00:16:26.343 --> 00:16:35.247
[applause]

00:16:35.247 --> 00:16:40.633
>>Megan: 80% of people aged 12 - 24 
believe that creativity is one of the

00:16:40.633 --> 00:16:47.076
most important things, and in fact, they
value it 14 points higher than prior

00:16:47.076 --> 00:16:52.482
generations. It's this next generation of
creators that has inspired what we are

00:16:52.482 --> 00:16:58.061
about to share with you today. If we can
enable them to connect the ideas from

00:16:58.061 --> 00:17:03.145
their minds to their screens, and then
out into the world, we could build this

00:17:03.145 --> 00:17:09.725
amazing new platform for them to create
in new ways, to learn, and to enable them

00:17:09.725 --> 00:17:15.490
on a path that they might not have 
otherwise chosen. So, let's begin with

00:17:15.490 --> 00:17:21.070
creation. If we truly want to make 3D for
everyone, then we need to make 3D

00:17:21.070 --> 00:17:28.396
creation as simple as taking a photo or
a video on your phone. Imagine, if you

00:17:28.396 --> 00:17:32.947
will, that I'm on vacation, and I have
gone to visit my brother who lives in

00:17:32.947 --> 00:17:37.747
San Diego, near the beach, and I just
watched my daughters, Maddie and Marina,

00:17:37.747 --> 00:17:42.925
make this beautiful sand castle. And I 
want to capture what they created, and

00:17:42.925 --> 00:17:49.548
today, I would be limited to taking a 
photo or a video, but let's take a look

00:17:49.548 --> 00:17:57.606
at a new way. I'm going to show you how
we can capture this castle, this sand

00:17:57.606 --> 00:18:08.759
castle, with our Windows Capture 3D
Experience. Now, here you can see the

00:18:08.759 --> 00:18:15.117
sand castle's taking shape in front of me.
I'm not only taking something from the

00:18:15.117 --> 00:18:20.186
physical world and making it digital, I'm
also taking something that would have been

00:18:20.186 --> 00:18:25.989
temporary, and making it permanent. We all
know that as the sun goes down at the end

00:18:25.989 --> 00:18:30.669
of the day, you have to leave your
sand castle behind. But, with the magic

00:18:30.669 --> 00:18:38.670
of scanning, we can take this temporary
memory and save it forever. Today, I used

00:18:38.670 --> 00:18:45.387
HP's Windows Phone, the X3, but we 
envision this experience on any device.

00:18:45.387 --> 00:18:51.540
Now, there it is. I just made a 3D object
using my real world for inspiration.

00:18:51.540 --> 00:18:57.662
[applause]

00:18:57.662 --> 00:19:01.479
>>Megan: But what if I want to get a 
little more creative? In order to do that,

00:19:01.479 --> 00:19:07.600
I'm going to use a very special member
of the Windows family. Paint is a

00:19:07.600 --> 00:19:15.741
phenomenally popular app. Over 100
billion people use it every month. It is

00:19:15.741 --> 00:19:22.269
also a program with a lot of history.
Over its 30 years, Paint has appealed to

00:19:22.269 --> 00:19:29.338
generations of aspiring digital artists.
For many of us, Paint was the first

00:19:29.338 --> 00:19:35.013
digital art package that we ever used. Its
simplicity enabled everyone to create

00:19:35.013 --> 00:19:42.220
in 2D. I'm excited to announce that with
the Windows 10 Creators Update, we are

00:19:42.220 --> 00:19:45.933
introducing Paint 3D.

00:19:45.933 --> 00:19:53.411
[applause]

00:19:53.411 --> 00:19:57.400
>>Megan: Now, some of you might have had
a chance to preview Paint, but for the

00:19:57.400 --> 00:20:01.701
rest of you, I'd like to demonstrate
how we're making 3D creation easy for

00:20:01.701 --> 00:20:08.936
everyone. Now, the most common scenario
in Paint is to crop a photo. So, here you

00:20:08.936 --> 00:20:14.154
can see I've got a daughter, uh, a photo,
a photo of my daughter. And I'm going

00:20:14.154 --> 00:20:20.072
to go ahead and turn this into a 3D
memory. So, let's start with a crop here

00:20:20.072 --> 00:20:27.255
using our Magic Select, which allows me
to remove the background from the photo

00:20:27.255 --> 00:20:33.589
and just keep my daughter. Move this, and
I'll move my background over. Now, I'd

00:20:33.589 --> 00:20:36.546
like to add a few more memories from that
day, and I have just the perfect item in

00:20:36.546 --> 00:20:45.657
mind. That exact same sand castle that I
just scanned moments ago is now a 3D

00:20:45.657 --> 00:20:46.944
object in Paint.

00:20:46.944 --> 00:20:52.355
[applause]

00:20:52.355 --> 00:20:55.483
>>Megan: Let's go ahead and get my
daughters in the scene here. Move them

00:20:55.483 --> 00:20:59.341
over. Now, I don't really want them
sitting in the back. Fortunately, because

00:20:59.341 --> 00:21:05.700
we are working in true 3D, I can easily 
move them into the right steps of the

00:21:05.700 --> 00:21:10.905
scene. There we go. Now, I'd like to add 
a tree, and the web is always a good

00:21:10.905 --> 00:21:16.729
place of inspiration for that. So,
another way that we're making 3D creation

00:21:16.729 --> 00:21:23.234
easy for everyone is with remix3d.com.
This is a community we're building for

00:21:23.234 --> 00:21:29.232
people to share, discover, and be
inspired by 3D. As you can see, here we

00:21:29.232 --> 00:21:34.905
are on the homepage, lots of original
creations from featured artists. And you

00:21:34.905 --> 00:21:40.906
might also notice that we have some things
that were made in Minecraft. Minecraft is

00:21:40.906 --> 00:21:47.360
an incredible game that really captures
the imagination of its audience. Inside

00:21:47.360 --> 00:21:56.126
the game, people explore, craft, and 
create in a rich, 3D world. With the

00:21:56.126 --> 00:22:01.181
Creators Update, not only will you be
able to export your creations directly

00:22:01.181 --> 00:22:09.427
from the game, but you'll also be able
to 3D print them from right here, in the

00:22:09.427 --> 00:22:10.623
community.

00:22:10.623 --> 00:22:15.884
[applause]

00:22:15.884 --> 00:22:19.989
>>Megan: Now, it's important when you're a
creator, that we have a variety of content

00:22:19.989 --> 00:22:26.261
to choose from. So, as I scroll down,
you will also notice some objects, uh,

00:22:26.261 --> 00:22:31.348
that were created in SketchUp. Now,
SkecthUp has been a long-time believer

00:22:31.348 --> 00:22:36.558
in 3D for everyone, which is why we're
excited to announce our partnership

00:22:36.558 --> 00:22:43.047
with Trimble to bring SketchUp and their
millions of creators and creations from 3D

00:22:43.047 --> 00:22:45.641
warehouses to be part of our community.

00:22:45.641 --> 00:22:51.091
[applause]

00:22:51.091 --> 00:22:55.318
>>Megan: But, I came here to look for a
tree, so, let's get looking. There you go.

00:22:55.318 --> 00:22:58.539
So, you can see there's a variety of trees
and I'm going to go ahead and select this

00:22:58.539 --> 00:23:04.383
one here. Now, what you're looking at now
is a concept that we call board. Boards

00:23:04.383 --> 00:23:09.235
allow me to collect many objects from
across the community and save them for

00:23:09.235 --> 00:23:13.816
use for later. So I'm going to go ahead
and add this one, uh, to my inspiration

00:23:13.816 --> 00:23:18.641
board. I'll go ahead and grab one more,
so I have some options. And let's go ahead

00:23:18.641 --> 00:23:26.199
now and get these back into my scene. 
And the way we're going to do that is

00:23:26.199 --> 00:23:33.082
here. What you're looking at now is the
community directly integrated into Paint.

00:23:33.082 --> 00:23:38.769
We've made it easy for the community to
be integrated into any app or experience.

00:23:38.769 --> 00:23:44.413
You can see the exact same homepage we
were just on moments ago. And I also have

00:23:44.413 --> 00:23:49.556
access to my own personal content,
including that inspiration board that I

00:23:49.556 --> 00:23:55.044
just added these trees to. So, let's take
a look at that, and I'm just going to

00:23:55.044 --> 00:24:02.267
drop that tree in. Perfect. I'll just move
it over, then I'll just turn that a little

00:24:02.267 --> 00:24:06.102
bit. Okay, it's looking better, but the
top is a little empty, so I'm going to go

00:24:06.102 --> 00:24:11.783
ahead and add a cloud. And to do that,
I'm going to use one of my personally

00:24:11.783 --> 00:24:18.885
favorite tools, the Doodle tool. The 
Doodle tool allows me to take any 2D

00:24:18.885 --> 00:24:24.172
pre-sketched with the Pen and instantly
turn it into 3D.

00:24:24.172 --> 00:24:28.882
[applause]

00:24:28.882 --> 00:24:32.317
>>Megan: There we go. Now, for the sake
of time, let's move over to a scene that

00:24:32.317 --> 00:24:38.963
I've advanced a little bit. We all know
that there are two sides to every story,

00:24:38.963 --> 00:24:45.145
and in this case, here is a scene that my
daughters have been working on from their

00:24:45.157 --> 00:24:49.796
own memories of that day at the beach. 
Now, my girls have been early testers with

00:24:49.796 --> 00:24:54.190
Paint all along the way, and one of their
favorite things to do is create their own

00:24:54.190 --> 00:24:59.852
personal emojis. So, I'm going to go
ahead and I'm going to take this emoji,

00:24:59.852 --> 00:25:04.356
uh, and I'm going to do a little bit of
Remixing, uh, and make it my own, and I

00:25:04.439 --> 00:25:08.948
have just the person for inspiration in
mind. So, let's start with some paint

00:25:08.948 --> 00:25:13.350
brushes. The oil brush here, and I'll

00:25:13.350 --> 00:25:20.279
color along. We've made all of the 2D pens

00:25:20.279 --> 00:25:29.378
and pencils. We've enabled them to work on
any 3D object. There we go, that's a

00:25:29.378 --> 00:25:33.735
pretty good-looking beard. It's coming
together. Now I'm going to go ahead and

00:25:33.735 --> 00:25:38.963
add some sunglasses. And I'm going to use
what we call our Sticker tool for this.

00:25:38.963 --> 00:25:46.078
The sticker tool allows you to take any
2D image and effectively stamp it to a

00:25:46.078 --> 00:25:51.902
3D object, just like a texture. So, there
you go, two very simple, uh, operations

00:25:51.902 --> 00:25:58.337
here. I was able to customize and
personalize my own emoji. Thank you

00:25:58.337 --> 00:26:00.219
[applause]

00:26:00.219 --> 00:26:03.552
>>Megan: So, I'm pretty excited about
this. Of course, when we're proud of

00:26:03.552 --> 00:26:06.226
something, we want to share it. So, I'm
going to go ahead and publish that to the

00:26:06.226 --> 00:26:14.448
community. And, as you can see, I have an
option to share that on Facebook. So, I

00:26:14.448 --> 00:26:19.988
will go ahead and do that as well. And,
let's give it a second. And now let's go

00:26:19.988 --> 00:26:27.499
out and check it out on my Facebook page.
Now, here you can see, uh, my timeline,

00:26:27.499 --> 00:26:33.279
and there is my 3D memory that I just
created in Paint view-able on Facebook

00:26:33.279 --> 00:26:35.348
for all of my friends and family to see.

00:26:35.348 --> 00:26:41.523
[applause]

00:26:41.523 --> 00:26:45.690
>>Megan: We've just shown you new ways to
create and share in 3D, but that's only

00:26:45.690 --> 00:26:51.851
part of the story. 3D is a great medium
for expressing and it accelerates

00:26:51.851 --> 00:26:56.980
comprehension to people in their. . . So
let's take a look at how it's valuable to

00:26:56.980 --> 00:27:02.699
people in their everyday experiences. Over
the next year, you will see us integrate

00:27:02.699 --> 00:27:09.223
3D across our most popular Microsoft
applications. Let's start by taking a look

00:27:09.223 --> 00:27:15.850
at PowerPoint and see how 3D can enable
you to be creative and productive. I'd

00:27:15.850 --> 00:27:19.713
like to invite Heather, one of our project
managers out on stage to give us a sneak

00:27:19.713 --> 00:27:21.042
peek.

00:27:21.042 --> 00:27:25.452
>>Heather: Thanks, Megan.
>>Megan: Hi, Heather.

00:27:25.452 --> 00:27:27.525
>>Heather: Let's jump right into this
presentation I've been making about the

00:27:27.525 --> 00:27:32.223
common fig tree. Now, I've already
captured my key points, but now it's time

00:27:32.223 --> 00:27:36.949
to add some 3D magic to really drive these
points home. I'm going to start by

00:27:36.949 --> 00:27:42.506
inserting a fig tree, the star of my
presentation. So, to do that, I'm going

00:27:42.506 --> 00:27:46.243
to click on the insert tab. Now, here you
can see all of the things that you'd

00:27:46.243 --> 00:27:53.035
expect, but we've added a new option to
be able to insert a 3D model. Just like

00:27:53.035 --> 00:27:57.605
you saw in Paint, I have full access to
the 3D community directly within

00:27:57.605 --> 00:28:05.943
PowerPoint. So, I've spotted my fig tree,
and I'm going to click insert. These are

00:28:05.943 --> 00:28:11.843
the exact same steps that I would've taken
to add a photo or a video, but with 3D, I

00:28:11.843 --> 00:28:16.184
can change the perspective and the scale
to tell the story exactly the way that I

00:28:16.184 --> 00:28:23.367
want to tell it. I'm going to move this
guy to the center. Give him a spin. That

00:28:23.367 --> 00:28:30.916
looks really good. 3D also enables me to
engage my audience even more by adding

00:28:30.916 --> 00:28:36.413
animation. I can easily do this in my
presentation. I'm going to start by

00:28:36.413 --> 00:28:42.102
duplicating this slide. And then, I'm
going to move and rotate the tree to

00:28:42.102 --> 00:28:52.425
highlight the part I want to focus on.
Gonna scale this guy out. And then, I'm

00:28:52.425 --> 00:28:55.654
going to get this back angle, and I really
like this top-down. Then, I'm going to

00:28:55.654 --> 00:29:01.696
click transitions and select Morph. Here,
you can see PowerPoint does all of the

00:29:01.696 --> 00:29:08.378
heavy lifting for me and creates a
beautiful 3D transition. Now, to save some

00:29:08.378 --> 00:29:12.443
time, I built another version earlier. So,
let's have a look at my finished work.

00:29:12.443 --> 00:29:20.755
We're viewing this in slide show mode so
you can really see the content come alive.

00:29:20.755 --> 00:29:27.609
I can zoom in on a very specific part of
the tree to talk about a detail, and I

00:29:27.609 --> 00:29:34.119
can mix and match 2D and 3D content to
illustrate my point, and here, this

00:29:34.119 --> 00:29:38.864
would have taken me forever to find a
perfect angle in a photograph, but with

00:29:38.864 --> 00:29:46.252
3D, I simply rotated the tree to match
exactly what I was looking for. As you can

00:29:46.252 --> 00:29:51.489
see, 3D and PowerPoint are a perfect
match. The improved engagement and

00:29:51.489 --> 00:29:56.959
understanding that 3D provides, paired
with the great presentation tools, it's so

00:29:56.959 --> 00:30:02.312
easy to convey your ideas. We can't wait
to see the stories that you'll create

00:30:02.355 --> 00:30:04.308
using 3D and PowerPoint.

00:30:04.308 --> 00:30:06.815
[applause]

00:30:06.815 --> 00:30:16.457
>>Megan: PowerPoint is just one example of
more experiences to come with 3D. Now,

00:30:16.457 --> 00:30:20.242
we've shown you with the Creators update,
how we can bring the objects from your

00:30:20.242 --> 00:30:26.386
physical world into your digital world.
Now, let's take a look at how our, we can

00:30:26.386 --> 00:30:32.005
take this rich 3D content and break it
free from your screens with Microsoft

00:30:32.005 --> 00:30:37.305
Hololins. I'd like to bring out one of the
designers on our team, Taj, who's going

00:30:37.305 --> 00:30:41.111
to help us demonstrate this.
>>Taj: Hey Megan!

00:30:41.111 --> 00:30:43.437
>>Megan: Hey Taj!
>>Taj: Hey everyone! Alright!

00:30:43.437 --> 00:30:45.939
[applause]

00:30:45.939 --> 00:30:50.769
>>Megan: Microsoft Edge was the first
browser to bring inking to the web, and

00:30:50.769 --> 00:30:57.909
now, it's the first browser to fully
embrace 3D for everyone. On Hololins,

00:30:57.909 --> 00:31:03.462
Microsoft Edge becomes this incredible
portal for digital content to enter into

00:31:03.462 --> 00:31:10.432
your real world as a hologram. Now, Taj
is - we've got a camera here that allows

00:31:10.432 --> 00:31:16.395
you to see all the same holograms that
Taj can see just from his viewpoint.

00:31:16.395 --> 00:31:24.270
>>Taj: That's right, Megan. Here on our
hololins, we have the same, awesome

00:31:24.270 --> 00:31:28.266
community that we showcased earlier today,
and in it, you can see Megan's creation.

00:31:28.266 --> 00:31:32.499
What's - What's really exciting is that
this is mixed reality. We could take this

00:31:32.499 --> 00:31:38.536
creation and put it right into this space.
So, I'm gonna go ahead and select it, and

00:31:38.536 --> 00:31:43.873
I'm going to place it right about here.
Awesome! Looks good, Megan. Nice job.

00:31:43.873 --> 00:31:49.429
>>Megan: Now, this creation started as a
real sandcastle that we captured, edited

00:31:49.429 --> 00:31:54.229
and enhanced, and now it's back here on
stage as a hologram.

00:31:54.229 --> 00:31:59.962
[applause]

00:31:59.962 --> 00:32:04.201
>>Megan: With Windows 10, you can move 
your content seamlessly from your real

00:32:04.201 --> 00:32:09.454
world to your digital world, and then back
again. Let's take a look at another

00:32:09.454 --> 00:32:16.114
example with the leader in home renovation
and design, Houzz. Today, we want to show

00:32:16.114 --> 00:32:21.570
you a proof of concept that demonstrates
how Houzz users through Microsoft Edge

00:32:21.570 --> 00:32:26.726
on Hololins can preview products in their
own home before they buy.

00:32:26.726 --> 00:32:28.841
[indistinct]

00:32:28.841 --> 00:32:34.736
>>Megan: Virtual reality immerses you in
the digital world. With the Windows 10

00:32:34.736 --> 00:32:41.192
Creators Update, powerful and affordable
virtual reality is coming to everyone.

00:32:41.192 --> 00:32:48.893
We're bringing a whole new set of
affordable virtual reality accessories

00:32:48.893 --> 00:32:56.774
to your Windows 10 PC. Now everyone can
create, view, and interact with 3D objects

00:32:56.774 --> 00:33:03.732
in mixed reality, from augmented reality
to virtual reality, and everything in

00:33:03.732 --> 00:33:08.606
between. Taj is now going to put on one
of these virtual reality accessories.

00:33:08.606 --> 00:33:13.853
Let's see how the same Windows 10
experience we just saw on Hololins now

00:33:13.853 --> 00:33:23.672
carries over to the virtual world. Taj is
standing with - here with me on stage,

00:33:23.672 --> 00:33:30.295
but just like that, he's transported to a
beautiful house on the coast.

00:33:30.295 --> 00:33:34.504
>>Taj: So, I'm so excited to share with 
you all my virtual space, but just quickly

00:33:34.504 --> 00:33:37.664
note there's a version of me there on
screen so you can follow along in the

00:33:37.664 --> 00:33:43.011
experience.

00:33:43.011 --> 00:33:46.615
>>Megan: And because this is Windows,
wherever you choose to go, you'll always

00:33:46.615 --> 00:33:49.579
have the apps you know and love with you.

00:33:49.579 --> 00:33:52.264
>>Taj: So I'm creating this massive
screen where I can watch my beloved

00:33:52.264 --> 00:33:56.635
Sounders play. Go Sounders! I love those
guys, they just made the playoffs, so I'm

00:33:56.635 --> 00:34:01.784
pretty amped about that. And then, on this
back wall here, I've created - I have a

00:34:01.784 --> 00:34:06.030
shelf of all my favorite apps. And to the
right, I've got Microsoft Edge opened up,

00:34:06.030 --> 00:34:09.497
with the community. That's the same
community I showcased earlier in the

00:34:09.497 --> 00:34:14.416
Hololins demo. And from that, I was able
to pull Megan's super-awesome 3D memory

00:34:14.416 --> 00:34:18.786
and place it here on the shelf with me,
all in virtual reality.

00:34:18.786 --> 00:34:22.027
>>Megan: Windows 10 makes these 
connective mixed reality experiences

00:34:22.027 --> 00:34:27.966
possible, allowing Taj to take a 3D
memory that I created in Paint into his

00:34:27.966 --> 00:34:35.160
real world with Hololins, and then into
his virtual world. But VR also allwos Taj

00:34:35.160 --> 00:34:37.967
to create new memories.

00:34:37.967 --> 00:34:43.145
>>Taj: Alright, Megan, I've got a great
idea. Let me call up Holitour, and I've

00:34:43.145 --> 00:34:46.967
always wanted to go to Italy to check out
the architecture there, so take us to

00:34:46.967 --> 00:34:56.060
Rome.

00:34:56.060 --> 00:35:01.647
>>Megan: Here, Taj is outside the Roman
Pantheon in Holitour. VR is an amazing

00:35:01.647 --> 00:35:08.728
place to enjoy the many 360 degree videos
that are available on the web. Holitour is

00:35:08.728 --> 00:35:13.290
a special experience that takes that idea
even further and allows you to explore

00:35:13.290 --> 00:35:20.518
and interact with new places. It was made
for Microsoft Hololins, but here it is in

00:35:20.518 --> 00:35:24.166
virtual reality, running with Windows 10.

00:35:24.166 --> 00:35:28.736
>>Taj: So, this is incredible. I actually
love this space. What's even more amazing

00:35:28.736 --> 00:35:36.640
is that it's interactive. So, I'm in front
of the Pantheon. Let's take a closer look.

00:35:36.640 --> 00:35:41.952
>>Megan: This is just one of the many
examples of places that you can visit in

00:35:41.952 --> 00:35:47.599
Holitour, and one of the many experiences
that Windows 10 and mixed reality enables.

00:35:47.599 --> 00:35:49.568
That looked like a great trip. Thanks,
Taj.

00:35:49.568 --> 00:35:50.569
>>Taj: Thanks, Megan. Thanks, everyone.

00:35:50.569 --> 00:35:57.742
[applause]

00:35:57.742 --> 00:36:01.572
>>Megan: With the Windows 10 Creators
Update, we took a sand castle from the

00:36:01.572 --> 00:36:06.910
real world, captured it as a digital
memory, remixed it with Paint, shared it

00:36:06.910 --> 00:36:11.667
out on the web, brought it back into the
real world as a hologram, and then, into

00:36:11.667 --> 00:36:20.104
virtual reality. Our content is no longer
confined to a digital or physical form.

00:36:20.104 --> 00:36:28.104
It has evolved. By making 3D for everyone,
our digital world starts a new, more human

00:36:28.104 --> 00:36:30.815
journey. Imagine what you'll do.

00:36:30.815 --> 00:36:33.450
[applause]

00:36:33.450 --> 00:36:40.560
>>Terry: Thanks, Megan. Our tech industry
talks a lot about the democratizing

00:36:40.560 --> 00:36:45.836
effects of technology, and I think we all
just saw that happening right here and

00:36:45.836 --> 00:36:54.595
right now. With the Creators Update, our
partners, including HP, Dell, Lenovo, Asus,

00:36:54.595 --> 00:37:00.473
and Acer will be shipping virtual reality
headsets like Taj just demo'ed. These

00:37:00.473 --> 00:37:06.014
headsets will be the first and only to
ship with inside-out, 6 degrees of freedom

00:37:06.014 --> 00:37:12.322
sensors. Unlike every other virtual
reality headset in the market today, this

00:37:12.322 --> 00:37:16.474
means there will be zero need for a
separate room, zero need for a complicated

00:37:16.474 --> 00:37:21.902
setup, and while those other, less
immersive accessories today cost over

00:37:21.902 --> 00:37:28.457
500 dollars, sometimes, most of the time
requiring a new, expensive device, we are

00:37:28.457 --> 00:37:34.003
announcing today that these Creators 
Update accessories will start at just $299

00:37:34.003 --> 00:37:41.014
[applause]

00:37:41.014 --> 00:37:45.665
>>Terry: So with the Creators Update, you
and the millions of other Windows 10 users

00:37:45.665 --> 00:37:53.143
can turn on your laptop and immediately
start scanning in 3D, start printingin 3D,

00:37:53.143 --> 00:38:01.465
start creating in 3D, start sharing in 3D,
and start experiencing mixed reality. So

00:38:01.465 --> 00:38:04.133
now, let's talk gaming.

00:38:04.133 --> 00:38:31.599
[upbeat music]

00:38:31.599 --> 00:38:36.476
>>Terry: That wasn't the Foo Fighters
concert or a political convention or the

00:38:36.476 --> 00:38:41.675
consumers' electronics show in Vegas. 
That was an e-sports tournament. Last

00:38:41.675 --> 00:38:47.495
year, more people watched the League of
Legends championship, a Windows PC game,

00:38:47.495 --> 00:38:54.597
than the World Series. Young gamers are 
now spending twice as much time watching

00:38:54.597 --> 00:39:00.416
people broadcast their game play than they
do playing games themselves. This year

00:39:00.416 --> 00:39:08.177
alone, Minecraft videos have been watched
over 50 billion times. I think half of

00:39:08.177 --> 00:39:12.659
them could have been by my son. Game
viewing is just now a real social

00:39:12.659 --> 00:39:18.479
phenomenon, and this type of passion and
innovation is inspiring us to build on

00:39:18.479 --> 00:39:22.468
the long-term commitment that Microsoft
has had to gaming almost from our very

00:39:22.468 --> 00:39:31.839
beginning. Think flight simulator 30 years
ago, or Gears of War 4, Forza Motorsports.

00:39:31.839 --> 00:39:38.069
Think Solitaire or our new Xbox 1s, a
Windows 10 device that will design the

00:39:38.069 --> 00:39:44.320
best console gaming experience. Since its
launch 15 years ago, Xbox continues to

00:39:44.320 --> 00:39:49.834
deliver serious fun, no matter where you
play, in your living room, or now your

00:39:49.834 --> 00:39:55.580
Windows 10 PC. The Windows 10 Creators
Update, we've designed it for e-sports and

00:39:55.580 --> 00:39:59.470
game broadcasting. Whether you're one of
the millions who love watching the most

00:39:59.470 --> 00:40:05.440
elite gamers battle it out in e-sports, or
whether you're an aspiring creator, aiming

00:40:05.440 --> 00:40:10.349
to reach millions of viewers with your own
game play broadcast, Windows 10 will be

00:40:10.349 --> 00:40:16.652
your platform for gaming glory. Please
welcome Jenn from the Xbox team to show

00:40:16.652 --> 00:40:19.541
you what's new with gaming in the Creators
Update.

00:40:19.541 --> 00:40:24.923
[applause]

00:40:24.923 --> 00:40:26.962
>>Jenn: Thanks, Terry. How are you all
doing?

00:40:26.962 --> 00:40:29.631
[cheers]

00:40:29.631 --> 00:40:33.502
>>Jenn: Alright! Let's talk gaming! I'm 
Jenn McCoy, known on Xbox Live as Reardon

00:40:33.502 --> 00:40:38.122
Steel. And gaming has been a big part of
my life, ever since I was in school and

00:40:38.122 --> 00:40:41.694
I'd stay up late every night, playing
games with my friends. So, as you can

00:40:41.694 --> 00:40:47.331
imagine, working on Xbox is a total dream
come true. I have three announcements

00:40:47.331 --> 00:40:52.174
today sharing with you what's coming for
gamers with the Windows 10 Creators

00:40:52.174 --> 00:40:58.762
Update. Let me start with game
broadcasting. As Terry explained, the

00:40:58.762 --> 00:41:04.671
popularity and time spent watching gaming
is through the roof. And we know there are

00:41:04.671 --> 00:41:08.713
many reasons why people watch game play
today. Sometimes, it's to check out a new

00:41:08.713 --> 00:41:13.537
game before they buy it. Other times,
it's to learn how to play a game better,

00:41:13.537 --> 00:41:19.162
to get through a certain level, or beat
a particular boss. And in a lot of cases,

00:41:19.162 --> 00:41:23.742
they're watching for pure entertainment
value. It can be just as much fun watching

00:41:23.742 --> 00:41:29.142
the person streaming as it is playing the
game yourself. As a spectator, it looks

00:41:29.142 --> 00:41:34.821
something like this. My college buddy,
Jason, he lives back in Texas, we don't

00:41:34.821 --> 00:41:38.172
see each other in person very often.
We keep up with each other through our

00:41:38.172 --> 00:41:43.074
shared love of gaming. Here, I'm watching
Jason broadcasting his game play of Forza

00:41:43.074 --> 00:41:48.446
Horizon 3. He's streaming using a service
called Me, which makes it really easy to

00:41:48.446 --> 00:41:54.848
watch and to interact with the person
broadcasting the game play. In fact, Jason

00:41:54.848 --> 00:42:00.105
has set it up so people watching can 
suggest what he do next. Now, look at the

00:42:00.105 --> 00:42:03.633
buttons on the bottom of the screen.
You're going to see one there that says

00:42:03.633 --> 00:42:07.975
"go off-road." I'm going to click that 
button and you'll hear me suggest to Jason

00:42:07.975 --> 00:42:12.415
that he take it off road.
>>Computer: Time to off-road that view!

00:42:12.415 --> 00:42:17.887
>>Jenn: [laughs] There you go! He totally
listened. It takes backseat driving to an

00:42:17.887 --> 00:42:23.235
entirely different place. Watching other
people stream their game play is easy,

00:42:23.235 --> 00:42:26.977
but it can be a different story if you
want to be the broadcaster. For a lot

00:42:26.977 --> 00:42:31.685
of people, the idea of broadcasting their
game play can be really intimidating. You

00:42:31.685 --> 00:42:36.404
got to download and set up the software,
learn how to configure stream, and then

00:42:36.404 --> 00:42:40.946
of course, getting folks to actually
watch. So, here's my first my first

00:42:40.946 --> 00:42:45.436
announcement. With the Creators Update,
we're making it so each of us can become

00:42:45.436 --> 00:42:49.815
a game broadcaster because we're building
game broadcast technology right into

00:42:49.815 --> 00:42:56.638
Windows. Cool, right?
[applause]

00:42:56.638 --> 00:43:01.948
>>Jenn: Let me jump into my own game, and
I'm going to show you how it works.

00:43:01.948 --> 00:43:06.036
Alright, here we are in Fortson. Before we
start driving, I'm going to show you how

00:43:06.036 --> 00:43:10.484
easy it is to start a broadcast. I hit
Windows G on my keyboard. That's going

00:43:10.484 --> 00:43:14.655
to bring up the game bar. Then, I'm going
to move it over here to the side so I can

00:43:14.655 --> 00:43:19.906
easily see the broadcast window while I
play. Then, all I have to do is click this

00:43:19.906 --> 00:43:24.677
button to start broadcasting. Just like
that, we're live.

00:43:24.677 --> 00:43:30.411
[applause]

00:43:30.411 --> 00:43:34.774
>>Jenn: It's that simple to start a
broadcast right from Windows. Now my

00:43:34.774 --> 00:43:39.562
friends or followers can watch me 
broadcasting my game play. Now, I want to

00:43:39.562 --> 00:43:44.128
ask you all to keep an eye on that chat
window on the right-hand side. There's

00:43:44.128 --> 00:43:48.437
my first viewer. No pressure. Hey DJ
Strafe, what do you think about Fortzon

00:43:48.437 --> 00:43:54.489
Horizon 3? Game is an amazing service to
broadcast with because there's virtually

00:43:54.489 --> 00:43:59.517
no lag between my broadcast and what 
viewers are seeing on their end. So,

00:43:59.517 --> 00:44:04.006
DJ Strafe and I could have a conversation,
and it's pretty much real time. We're

00:44:04.006 --> 00:44:07.659
starting to get more viewers, and that's
because Xbox Live is letting my friends

00:44:07.659 --> 00:44:12.488
and network know that I'm playing. It's
helping me build out an audience.

00:44:12.488 --> 00:44:17.476
Alright, I"m going to pull off right here.
It's a beautiful viewpoint. Now, on

00:44:17.476 --> 00:44:21.039
Xbox Live, we have this thing called
Plugs. They're a way for people to come

00:44:21.039 --> 00:44:26.320
together around similar interests. My Plug
is called "The Race in Texas." It's made

00:44:26.320 --> 00:44:30.398
up of people who are from Texas and who
enjoy racing games. And everyone in "The

00:44:30.398 --> 00:44:36.554
Race in Texas" are all able to see when I
started broadcasting. They can tune in

00:44:36.554 --> 00:44:41.460
from anywhere, whether they're on their
Xbox One console, on their PC, or even out

00:44:41.563 --> 00:44:45.733
and about on a smartphone. As a
broadcaster, that means I can build out a

00:44:45.733 --> 00:44:53.500
substantial audience for my stream because
it's super accessible. Alright, I think I

00:44:53.500 --> 00:44:55.402
need to - -
>>Game: Notice the chat window.

00:44:55.402 --> 00:44:57.993
>>Jenn: [laughs] These are my friends
telling me to pay attention to the chat

00:44:57.993 --> 00:45:02.603
window again. So, StormAnnie is saying
that I should tell y'all about custom tour

00:45:02.603 --> 00:45:07.474
routes. So, let's do it. Now, y'all know
that competition and gaming go

00:45:07.474 --> 00:45:12.786
hand-in-hand. We see that every day with
the massive interest in e-sports. Terry

00:45:12.786 --> 00:45:16.123
talked about how many people watched the
League of Legends championship this past

00:45:16.123 --> 00:45:20.627
year. And that's, like, the pinnacle of
video competitions today. There's also

00:45:20.627 --> 00:45:25.089
hundreds of smaller championships and
tournaments held every year. Typically

00:45:25.089 --> 00:45:29.346
organized by a game developer or a
professional tournament operator. They're

00:45:29.346 --> 00:45:33.575
the ones who determine the entry 
qualifications and the rules of play.

00:45:33.575 --> 00:45:37.066
But, now we want to break through another
level of tournament competition to players

00:45:37.066 --> 00:45:42.702
of Xbox Live. One where you determine
the rules of competition. So, here's my

00:45:42.702 --> 00:45:47.313
second announcement: With the Creator's
Update, we're giving players the ability

00:45:47.313 --> 00:45:50.784
to create custom tournaments using
Arena on Xbox 5.

00:45:50.784 --> 00:45:55.529
[applause]

00:45:55.529 --> 00:45:59.414
>>Jenn: Alright, let's go back to my
desktop. I'm going to open the Xbox app,

00:45:59.414 --> 00:46:05.874
show you how it works. So, we want to give
gamers the ability to create their own

00:46:05.874 --> 00:46:09.822
tournaments and challenges, just like you
would do if you were setting up a fantasy

00:46:09.822 --> 00:46:13.815
football league, or joining an intramural
soccer team. Custom tournaments are a

00:46:13.815 --> 00:46:17.652
great way that you can compete against
your friends. You don't have to qualify

00:46:17.652 --> 00:46:20.749
for a professional tournament, and you
don't have to track everyone's scores

00:46:20.749 --> 00:46:26.356
offline. Arean on Xbox Live is going to
do it all for you. So, the first thing I

00:46:26.356 --> 00:46:30.161
need to do to set up my tournament is to
pick the game. I'm going to pick Killer

00:46:30.161 --> 00:46:34.476
Instinct. KI's a popular fighting game,
where you square off against an

00:46:34.476 --> 00:46:38.215
individual opponent. And with the
tournament structure, my friends and I can

00:46:38.215 --> 00:46:43.307
determine which of us is truly the gaming
master. Alright, I'm going to call my

00:46:43.307 --> 00:46:51.508
tournament the "KI Throwdown." And, let's
see, I'll put it on Xbox Live and extend

00:46:51.508 --> 00:46:56.486
it to all my friends. Then I need to
choose a game mode. I'm going to go

00:46:56.486 --> 00:47:02.308
through Classic Bracket approach. Okay,
tournament style. Single elimination or

00:47:02.472 --> 00:47:08.677
double elimination? Single, definitely.
You lose, you're out. Alright, let's set

00:47:08.708 --> 00:47:14.979
it for tonight, and create my tournament.
Invite is out and the countdown to my

00:47:14.979 --> 00:47:19.654
tournament begins. It's all integrated
with Xbox Live, so this service will

00:47:19.654 --> 00:47:23.969
compile stats and determine a winner,
taking the administrative work off of my

00:47:23.969 --> 00:47:29.123
plate and letting me focus on the playing,
and, maybe a little trash talk. Best part

00:47:29.123 --> 00:47:32.688
is, it doesn't matter which device my
friends choose to play on, whether it's

00:47:32.688 --> 00:47:38.807
a Xbox One console or a PC running Windows
10, Xbox is bringing players together and

00:47:38.807 --> 00:47:44.379
giving each of us the ability to set up
our own custom tournament. So, that was a

00:47:44.379 --> 00:47:47.667
look at a couple new things that are
coming with the Creator's Update for

00:47:47.667 --> 00:47:52.428
gamers, but you don't have to wait until
the spring to get in on the action. There

00:47:52.428 --> 00:47:57.261
are plenty of amazing games playable right
now on one of the most popular Windows 10

00:47:57.261 --> 00:48:04.253
gaming devices, the new Xbox One S.
Starting at only $299, the Xbox One S has

00:48:04.253 --> 00:48:08.193
been the top-selling console in the US and
several other markets for the past 3

00:48:08.193 --> 00:48:16.301
months. Let me show you why. So, here I
am, on the Xbox One S, playing Fortz

00:48:16.301 --> 00:48:22.561
Horizon 3. Now, when I play it on my
Xbox One S, connected to a 4K television

00:48:22.561 --> 00:48:29.013
with high dynamic range, this game looks
particularly stunning. The detail on the

00:48:29.013 --> 00:48:35.714
car is incredible. You can actually see
the sparkle and reflection off the sand.

00:48:35.714 --> 00:48:39.653
And of course, if you want the highest
possible visual fidelity, you can play

00:48:39.653 --> 00:48:44.723
games like Fortzon Horizon 3 and Gears
of War 4 on your Windows 10 gaming PC,

00:48:44.723 --> 00:48:50.256
and with the Xbox Play Anywhere Program,
when you buy one of these games, you get

00:48:50.256 --> 00:48:55.238
to play it on both the Xbox One and
Windows 10 PC for no additional cost.

00:48:55.238 --> 00:48:58.761
Your game saves, your progress, your
achievements, they're all saved on Xbox

00:48:58.761 --> 00:49:04.874
Live and shared across both platforms.
Now for those of you who balance your game

00:49:04.874 --> 00:49:10.693
play full of movie-watching, you can also
watch 4K video by a streaming service like

00:49:10.693 --> 00:49:18.024
Netflix or with the built-in 4K movie
player. That brings me to my final

00:49:18.024 --> 00:49:24.144
announcement. This one is especially for
you audio enthusiasts. I'm excited to

00:49:24.144 --> 00:49:29.515
announce that BitStream Audio pass through
including Dolby Atmos support, is coming

00:49:29.515 --> 00:49:33.733
with the Creators Update for Blurays on
Xbox One. Yeah!

00:49:33.733 --> 00:49:38.334
[applause]

00:49:38.334 --> 00:49:43.326
>>Jenn: We're building Windows 10 to be
the best platform for 4K gaming, and with

00:49:43.326 --> 00:49:47.702
the Creators Update, we're building it
to be the best platform to enable each of

00:49:47.702 --> 00:49:51.385
us to become a game broadcaster. Thanks
y'all.

00:49:51.385 --> 00:49:54.134
[applause]

00:49:54.134 --> 00:49:59.516
>>Terry: Thanks, Jenn. So, the passion of
your game broadcast fans and bracket

00:49:59.516 --> 00:50:05.329
rights and e-sport athletes will be yours
in your Xbox or PC with the Windows 10

00:50:05.329 --> 00:50:14.256
Creators Update. Now, we take a step back
and see Megan creating her daughters, or

00:50:14.256 --> 00:50:19.667
Jenn racing with the Racing Texans Club.
We look across all of our lives and the

00:50:19.667 --> 00:50:26.298
common thread between our most productive
and our most fun moments are our people,

00:50:26.298 --> 00:50:30.817
the ones we share these moments with. The
magic happens when we collaborate with our

00:50:30.817 --> 00:50:37.144
co-workers. The magic happens when we play
with our friends. And today, our people

00:50:37.144 --> 00:50:42.143
are confined within individual 
applications, specific social networking

00:50:42.143 --> 00:50:49.386
apps, an email app, texting aps. With the
Creators Update, we are placing people

00:50:49.386 --> 00:50:55.248
in the center of your Windows experience,
right where you want them. We want to

00:50:55.248 --> 00:51:01.197
inspire true creativity and true 
connection. Please welcome Allison to

00:51:01.197 --> 00:51:04.770
show you some of her team's work in the
Creators Update.

00:51:04.770 --> 00:51:09.189
[appluase]

00:51:09.189 --> 00:51:12.970
>>Allison: Thank you, Terry. Hello,
everyone. My name is Allison Mahoney,

00:51:12.970 --> 00:51:18.751
and I've spent much of my 15 years here at
Microsoft thinking about how to support

00:51:18.849 --> 00:51:24.291
stronger human connections to technology,
and today, I am proud to show you how we

00:51:24.291 --> 00:51:29.931
are placing people at the center of
Windows. Over the last decade, we have

00:51:29.931 --> 00:51:36.058
seen an incredible explosion of ways to
connect with people across our devices.

00:51:36.058 --> 00:51:41.058
What started with the delightful
simplicity of email has now grown into

00:51:41.058 --> 00:51:45.855
a patchwork of applications and services,
from Facebook to SharePoint, from

00:51:45.855 --> 00:51:52.190
Messenger to text, from Skype to LinkedIn,
each network bringing increasingly

00:51:52.190 --> 00:51:57.810
innovative ways to connect with a growing
network of people. While the benefits of

00:51:57.810 --> 00:52:05.353
our growing social networks is very clear,
it also comes at a cost: complexity. When

00:52:05.353 --> 00:52:10.884
we talk to our customers, we see a
universal truth again and again, that most

00:52:10.884 --> 00:52:17.514
of our communications happen with a few
key people. These are the people who

00:52:17.514 --> 00:52:21.853
matter most in our day-to-day lives. It's
the moments we share with these people

00:52:21.853 --> 00:52:27.545
that define us. For me, that's my husband
Peter and our twin girls, Jillian and

00:52:27.545 --> 00:52:34.003
Taylor, Vicky, a close co-creator of
Microsoft and my friend and neighbor,

00:52:34.003 --> 00:52:40.494
Pearl. Yet, today, these people are peers
amongst the infinite other people. They

00:52:40.494 --> 00:52:46.345
are buried in our apps. They get lost in
the complexity. So, we asked ourselves,

00:52:46.345 --> 00:52:53.024
"What would it mean to prioritize our most
important people in Windows?" With the

00:52:53.024 --> 00:52:57.625
Windows 10 Creators Update, we will give
you a faster way to connect and share with

00:52:57.625 --> 00:53:03.225
the people who matter most on any Windows
PC. Let's take a look at how the simple

00:53:03.225 --> 00:53:09.225
presence of your people will give you a
faster way to share, a simple way to cut

00:53:09.225 --> 00:53:14.997
through the noise, and a new way to feel
closer to the people who matter most. I

00:53:14.997 --> 00:53:20.128
want to start with a common task on
Windows: sharing. Our goal is to make

00:53:20.128 --> 00:53:24.674
sharing in Windows as fast and easy as
possible. And while it's not complicated,

00:53:24.674 --> 00:53:29.624
there's a lot of steps involved. I still
have to find the content, launch the

00:53:29.624 --> 00:53:34.276
application with the person that I wat
to share with, I have to find that person

00:53:34.276 --> 00:53:38.257
in the application, attach the content, 
and send. With the Creators Update,

00:53:38.257 --> 00:53:47.687
we'll change this. Would if you could
simply drag any content directly to Vicky,

00:53:47.687 --> 00:53:53.218
view the message, and send? Couple steps
and you're done. Doesn't matter if you

00:53:53.218 --> 00:53:57.688
want to share a document or a PowerPoint,
picture or a video, the friction is

00:53:57.688 --> 00:54:03.309
reduced by taking out the steps of making
that connection. We will also carry that

00:54:03.309 --> 00:54:08.123
principle of connecting you quickly to
your important people across Windows.

00:54:08.123 --> 00:54:14.055
The Windows sharing experience in any
application will now understand my people.

00:54:14.055 --> 00:54:19.655
So here, in the Photos app, we see my
daughter skiing, and I want to share this

00:54:19.655 --> 00:54:26.029
video with my husband. I can quickly link
a message, sharing my excitement that

00:54:26.029 --> 00:54:32.199
it's almost ski season, a big deal in our
house, and when I'm ready to share, I

00:54:32.199 --> 00:54:40.229
go to the Share charm and of course, my
people are there, including my husband

00:54:40.229 --> 00:54:50.000
Peter. If I want, I can add a message.
Send, and I'm done. With the Creators

00:54:50.000 --> 00:54:53.440
Update, we will give you the fastest way
to share with the most important people

00:54:53.440 --> 00:54:58.301
in your life anywhere in Windows. The next
problem we wanted to tackle is something

00:54:58.301 --> 00:55:03.202
we can all relate to: it's the overload of
communication that comes from being

00:55:03.202 --> 00:55:09.631
so accessible to so many people. It's all
too easy to miss communications from the

00:55:09.631 --> 00:55:16.203
people who matter most. Those few
important people get lost among the many.

00:55:16.203 --> 00:55:20.617
How many times has a coworker or your
partner or friend texted saying, "Hey, did

00:55:20.617 --> 00:55:25.711
you get that mail that I sent you?" And
too often, we just miss it. With the

00:55:25.711 --> 00:55:29.522
Creators Update, we're going to bring
multiple communication applications

00:55:29.522 --> 00:55:36.197
together and filter them by your most
important people in one simple place.

00:55:36.197 --> 00:55:41.861
We'll start by integrating Mail, Skype,
and introduce SMS Relay from Windows

00:55:41.861 --> 00:55:47.792
and Android phones, quickly add Xbox Live,
Skype for Business, and of course, making

00:55:47.792 --> 00:55:53.542
it extendable by our partners. So, when I
get that urgent text from my husband

00:55:53.542 --> 00:55:58.893
Peter, who's currently at the store, on
his phone and trying to get in touch with

00:55:58.893 --> 00:56:05.727
me, I'll see it right on my desktop. Then,
it's one tap to view the message, and in

00:56:05.727 --> 00:56:12.254
one single place, I can change from Skype
to Mail app, which provides me with a view

00:56:12.254 --> 00:56:18.324
of my inbox dedicated just to Peter. I
can see the mail he's referring to, read

00:56:18.324 --> 00:56:25.043
the content of that mail, and then quickly
respond in the app of my choice. Here, I

00:56:25.043 --> 00:56:28.655
respond back to his phone using Skype,
letting him know I support our daughter

00:56:28.655 --> 00:56:34.765
Taylor's choice of a unicorn cake. Great
decision! With Windows 10 Creators Update,

00:56:34.765 --> 00:56:38.945
we will give you a way to cut through the
noise, so you never miss a moment with

00:56:38.945 --> 00:56:45.908
your most important people. Finally, these
people aren't just who I talk to the most

00:56:45.908 --> 00:56:51.898
frequently, they are the closest people in
my life. And too often, technology

00:56:51.898 --> 00:56:57.530
obscures that human connection, the
emotion that these relationships represent

00:56:57.530 --> 00:57:05.096
to us. For these important people, how we
communicate, it matters. The Windows 10

00:57:05.096 --> 00:57:09.470
Creators Update will introduce shoulder
taps, little nudges that can help you

00:57:09.470 --> 00:57:15.097
express what you're feeling right on the
desktop. Whether that's my daughter Julian

00:57:15.097 --> 00:57:24.332
reaching out with a heart and a smile, my
daughter Taylor, with a playful unicorn,

00:57:24.332 --> 00:57:30.426
created in Paint 3D, of course, or even my
coworker Vicky saying that it is time for

00:57:30.426 --> 00:57:36.546
me to get off the stage with a mic drop.
With the Windows 10 Creators Update,

00:57:36.546 --> 00:57:40.795
we will give you a faster way to connect
and share with the people who matter most

00:57:40.795 --> 00:57:48.928
on any Windows PC. In your life, you put
people first, and now Windows does, too.

00:57:48.928 --> 00:57:53.498
Megan, Jenn, and I have had a chance to
show you just some of the highlights

00:57:53.498 --> 00:57:59.938
coming in the Windows 10 Creators Update,
but there is so much more, and I want to

00:57:59.938 --> 00:58:05.759
give you a sneak peek. Thank you.
[applause]

00:58:05.759 --> 00:59:10.951
[upbeat music]

00:59:10.951 --> 00:59:13.831
[applause]

00:59:13.831 --> 00:59:19.162
>>Terry: Thank you. So, with all due 
humility, I want to share our goal for

00:59:19.162 --> 00:59:27.399
Windows 10. It's to have the effect of
Gutenburg press on this next generation.

00:59:27.399 --> 00:59:34.863
We want to free 3D, free mixed reality,
free e-sports game broadcasting, and so

00:59:34.863 --> 00:59:41.201
much more for everyone. This week, we are
releasing early builds of the Creators

00:59:41.201 --> 00:59:46.198
Update to all of our Windows Insiders. If
you're not a Windows Insider yet, please

00:59:46.198 --> 00:59:51.663
join us and help us shape this future as
part of the world's largest collaborative

00:59:51.663 --> 01:00:00.912
software project. Now, for technology to
serve all of us, we need to ensure that

01:00:00.912 --> 01:00:06.262
there are devices for each of us. There
has to be a breadth of devices to meet the

01:00:06.262 --> 01:00:12.094
needs of individual creators, like Sief
and Carrie, to organizational creators,

01:00:12.094 --> 01:00:18.803
like Pearson Education. A breadth of
devices to meet the needs of the most

01:00:18.803 --> 01:00:24.552
professional creator to the youngest
creator. We work harder than anyone to

01:00:24.552 --> 01:00:31.624
make sure there are devices for everyone,
all around the world at all price points,

01:00:31.624 --> 01:00:37.255
phones, tablets, to PCs, 2-in-1s, game
consoles, mixed reality devices, IOT

01:00:37.255 --> 01:00:42.514
devices, and more because it is our
mission to ensure that everyone everywhere

01:00:42.514 --> 01:00:50.876
on the planet can achieve their potential
at work and play. And every now and then,

01:00:50.876 --> 01:00:56.565
in pursuing our mission, we see the
opportunity to create a new category of

01:00:56.565 --> 01:01:05.405
device, like we did with Surface, like we
did with Xbox, like we did with Hololins.

01:01:05.405 --> 01:01:10.066
And we seize these moments to create
something so much more than a product.

01:01:10.066 --> 01:01:16.296
We seek that special alchemy when a device
and software pair perfectly to create

01:01:16.296 --> 01:01:24.867
something new, to create a profound
experience. Please welcome Panos, our

01:01:24.867 --> 01:01:30.520
leader of Microsoft devices.
[applause]

01:01:30.520 --> 01:01:33.797
>>Little Boy: When I grow up, uh, my
sister's an engineer, and it's really

01:01:33.797 --> 01:01:39.933
cool, and I want to be just like her.
>>Little Girl: When I grow up, I want

01:01:39.933 --> 01:01:44.598
to be a drawer.
>>Older Boy: I've got this really awesome

01:01:44.598 --> 01:01:50.664
music teacher. He DJs on the weekends.
>>Little Girl 2: Did you know my cousin

01:01:50.664 --> 01:01:56.163
makes clothes? She designs them and
everything, and it's super cool, and

01:01:56.163 --> 01:02:01.663
that's what I'm going to do when I grow
up.

01:02:01.663 --> 01:02:04.783
>>Little Boy 2: I told my teacher that
Drew Brees doesn't do algebra, but she

01:02:04.783 --> 01:02:10.099
said that he uses X's and O's.
>>Little Boy 3: My neighbors have a robot,

01:02:10.099 --> 01:02:15.395
and it's super cool, and that's why I want
to build a robot when I grow up.

01:02:15.395 --> 01:02:18.740
>>Boy: My older brother always got in
trouble for doodling, and look where it

01:02:18.740 --> 01:02:23.719
got him!
>>Girl: People think my sister makes

01:02:23.719 --> 01:02:28.461
computers, but she says she brings
imagination to life.

01:02:28.461 --> 01:02:38.887
[inspiring music]

01:02:38.887 --> 01:02:48.029
[applause]

01:02:48.029 --> 01:02:54.070
>>Panos: Uh - that's why you guys called
me up, that's cool. Uh, I love that

01:02:54.070 --> 01:02:56.623
video. There's a bunch of reasons why,
I've got to share it with you really

01:02:56.623 --> 01:03:01.701
quick. And -- and there's -- there's this
idea where the product helps bringing all

01:03:01.701 --> 01:03:06.005
those people's ideas to life, like that's
a very, very cool thing to see, and that

01:03:06.005 --> 01:03:10.071
momentum's real in that, and when you see
people doing amazing things like that, it

01:03:10.071 --> 01:03:13.541
kinda gets you thinking, and that's what
we do it for. You know, whether it's

01:03:13.541 --> 01:03:18.832
Hololins or Surface or Xbox or Surface
Hub, all these devices are bringing this

01:03:18.832 --> 01:03:22.872
experience together in such a delightful
way, and people are loving these things.

01:03:22.872 --> 01:03:26.482
Favorite part about that video, absolute
favorite part: at the very end of that

01:03:26.482 --> 01:03:29.353
video, watch it later, that is the
mechanical engineering team and the actual

01:03:29.353 --> 01:03:35.520
Surface design team working together,
creating Surface on a Surface. We often

01:03:35.520 --> 01:03:42.402
talk about how products that we make are
nothing more than a reflection of the

01:03:42.402 --> 01:03:47.431
people that make them, the people that
use them, and the people that love them.

01:03:47.431 --> 01:03:52.466
That's what these products are, and they
are meant to be seamless in your life. I

01:03:52.466 --> 01:03:57.960
met a gentleman. I want to tell you his
story. Uh, he inspired me. I can't see

01:03:57.960 --> 01:04:03.294
any of you, but he's here. Lawrence
Douglas, are you here? There he is. Hey,

01:04:03.294 --> 01:04:06.362
bud. I'm going to talk about you. I hope
this doesn't get hard, but give me just

01:04:06.362 --> 01:04:10.931
a sec. I met him not too long ago. He's a
super fan of Surface, which is just

01:04:10.931 --> 01:04:14.395
exciting. We learn so much from you. When
you talk to us, we hear about it. For

01:04:14.395 --> 01:04:17.064
those of you watching at home, that's a
big deal. We take that feedback, we

01:04:17.064 --> 01:04:20.214
learn. Lawrence came in, but he came in to
tell me what he loves about it. Now, he's

01:04:20.214 --> 01:04:25.996
a father of 4. He uses a Surface Pro 4,
and you know, he works at USC, the

01:04:25.996 --> 01:04:29.661
University of Southern California. He put
all this together, he comes in and says,

01:04:29.661 --> 01:04:32.663
"Panos, I'm so busy. It's unbelievable.
It's unbelievable. I'm moving, moving

01:04:32.663 --> 01:04:37.328
moving, but I got this Surface Pro 4, and
I started taking it to work. I stopped

01:04:37.328 --> 01:04:44.623
using my laptop, like a lot of you here.
And, I start to move, from station to

01:04:44.623 --> 01:04:51.175
station, I do my work. I'm a little bit
more versatile." Key, that versatility.

01:04:51.175 --> 01:04:53.505
Then he goes on to tell a story. He says,
"I get home. I open the kickstand. I sit

01:04:53.505 --> 01:04:58.275
back. I watch a movie with my wife, my
kids. It's pretty awesome." Here's the

01:04:58.275 --> 01:05:02.134
moment that turned for me when I heard
his story 'cause we here that story a lot.

01:05:02.134 --> 01:05:09.106
Here's where it turned. He then went on
to tell me more stories about how he's a

01:05:09.106 --> 01:05:17.036
basketball player. That's cool. And he
said, "Throw me a basketball. Right when

01:05:17.036 --> 01:05:23.506
I get it, I know what to do." Now, that's
inane. That's something he's known

01:05:23.506 --> 01:05:31.670
growing up. Then he says, "Hand me a
Surface Pen." And something just came out.

01:05:31.670 --> 01:05:38.669
This idea where he used to write growing
up to create, and that was such a powerful

01:05:38.669 --> 01:05:43.487
thing for him. Translating to now a
digital pen that he puts on a screen,

01:05:43.487 --> 01:05:48.269
where all of that comes back, all of it,
and now he's telling me how he's creating

01:05:48.269 --> 01:05:53.516
again. Yeah, you can't imagine how I feel
when I hear it. That entire summary is

01:05:53.516 --> 01:05:56.937
kinda representative of what we talked
about two years ago, so let me just take

01:05:56.937 --> 01:06:01.158
us back for just a second. This conflict
we talked about when we were launching

01:06:01.158 --> 01:06:05.401
Surface Pro 3, not sure you remember it,
but it was when somebody would walk into

01:06:05.401 --> 01:06:09.136
a store, and they didn't know. They
needed a laptop. You were told you needed

01:06:09.136 --> 01:06:15.066
a laptop, but you were told to buy a
tablet 'cause that's what you should want.

01:06:15.066 --> 01:06:18.733
And you'd walk into the store, and you'd
ask the RSP or the sales person or even

01:06:18.733 --> 01:06:23.098
your IT department, "Hey, what should I
have?" And the answer should be, "Well,

01:06:23.098 --> 01:06:27.930
what do you want to do?" That's completely
gone. We launched Pro 3 and this momentum

01:06:27.930 --> 01:06:34.596
in this category just spiked. The 2-in-1
category is created. Folks are running

01:06:34.596 --> 01:06:42.030
after it and this versatility is just
exploding! It's awesome to see! Now,

01:06:42.030 --> 01:06:45.196
we have millions and millions of people
everyday using a Surface, telling us

01:06:45.196 --> 01:06:48.800
their story. It's a great story, like
Lawrence's. And now you have the Creators

01:06:48.800 --> 01:06:52.744
Update coming, just bringing this pen
more to life, bringing touch more to life,

01:06:52.744 --> 01:06:59.019
bringing that versatility, the ability to
create more to life. Last year, we

01:06:59.019 --> 01:07:04.078
introduced the Surface Book. You remember
that? We had some fun doing that. We had

01:07:04.078 --> 01:07:08.442
a good time.
[applause]

01:07:08.442 --> 01:07:11.542
>>Panos: Now, Surface Book today - we're
pretty proud of this - but, you know, and

01:07:11.542 --> 01:07:14.608
I can throw a bunch of data at you, but
let me just simplify. Surface Book today

01:07:14.608 --> 01:07:19.682
has the highest user satisfaction among
any current Windows 10 machine out there

01:07:19.682 --> 01:07:24.772
or any Macbook. All of them. It's way
bast -- way past. The question is why,

01:07:24.772 --> 01:07:34.701
why, why is that, how is that. It's that
same versatility you needed in Pro 4

01:07:34.701 --> 01:07:39.634
coming to life in that device, but more
importantly, that familiarity that we all

01:07:39.634 --> 01:07:44.937
have in the laptop form factor and that
stability you get from it is real, but the

01:07:44.937 --> 01:07:48.193
fact that you can take the screen off and
hand it to somebody, the fact that you

01:07:48.193 --> 01:07:53.770
could just do that and show them your
work, or take it off and move it, hold it

01:07:53.879 --> 01:07:56.670
and write, like as if it were a legal pad
and you were the best lawyer on the

01:07:56.670 --> 01:08:05.090
planet, and you might be, but even if you
aren't, you can pretend to be, it doesn't

01:08:05.090 --> 01:08:10.598
matter. That's the versatility. This is
my little guy. This is Cosis. That's a

01:08:10.598 --> 01:08:16.931
picture his sister took. It's for me, 
the essence of the product, and I'm so

01:08:16.931 --> 01:08:23.268
proud of this kid. He's such a good kid.
He drives so much in me to think harder,

01:08:23.268 --> 01:08:28.192
work harder, but here he is learning,
every single night, he takes this posture,

01:08:28.192 --> 01:08:31.223
every night. We're still lucky, he doesn't
hide in his room. He does it right there

01:08:31.223 --> 01:08:34.292
in the living room. He lays on the floor,
he does his work. I don't know how, his

01:08:34.292 --> 01:08:37.864
brain is firing. He's working in OneNote,
and he's sharing with his teachers real

01:08:37.864 --> 01:08:42.123
time. You see that software experience
coming to life, but more important than

01:08:42.123 --> 01:08:47.223
that, you see his brain firing full speed,
learning full speed, in ways he couldn't

01:08:47.223 --> 01:08:54.423
do before. There is no paper and pencil
for this kid anymore. It's very -- it's

01:08:54.423 --> 01:08:57.554
very, very one of these things where you
just take it, and you go, "'Kay, this is

01:08:57.554 --> 01:09:00.704
what it was meant to do." People reverse
it, and you know what, when he's done, he

01:09:00.704 --> 01:09:04.293
reverses it back and he starts typing, but
his emotion, his learning abilities are

01:09:04.293 --> 01:09:08.294
changing here. Now, with Surface Book,
we've been lucky. We have a bunch of

01:09:08.294 --> 01:09:12.256
great customers. They've been giving us
a ton of feedback. And that feedback

01:09:12.256 --> 01:09:16.435
includes, "Hey, how to make the product
better," and we do that as fast as we can,

01:09:16.435 --> 01:09:21.254
and it's been pretty awesome to see the
uptake and how excited people are. But,

01:09:21.254 --> 01:09:28.015
there's another set of feedback that's
been coming in. Comes from gamers. They

01:09:28.015 --> 01:09:34.693
want more frame rate. They just want it.
[laughter]

01:09:34.693 --> 01:09:43.053
>>Panos: I don't really get it, but I --
they want it. Engineers, they want to spin

01:09:43.053 --> 01:09:48.518
more parts in Cat, and they don't want
any lag, zero. They want to render

01:09:48.518 --> 01:09:55.196
beautiful parts real-time, all the time.
I don't get that either, but they do. And

01:09:55.196 --> 01:10:00.516
we hear it. Do you know what everybody
asks for? Don't answer it, it'd be awful

01:10:00.516 --> 01:10:02.595
if you were wrong.
[laughter]

01:10:02.595 --> 01:10:10.368
>>Panos: I'd feel terrible. Everyone asks
for battery life. Everybody wants more

01:10:10.368 --> 01:10:13.942
battery. It actually doesn't matter what
device you're using. Everybody asks for

01:10:13.942 --> 01:10:21.168
more. So, here's what we did. We took the
Surface Book and we took the high-end

01:10:21.168 --> 01:10:29.696
product portion, so the top-end skew, if
you will. We took the core I7, and then

01:10:29.696 --> 01:10:36.131
we gave it more. And we fit it in the
exact same beautiful design you wanted.

01:10:36.131 --> 01:10:38.908
Take a look.

01:10:38.908 --> 01:11:28.690
[upbeat music]

01:11:28.690 --> 01:11:39.819
[applause]
>>Panos: To the Surface Book lineup. This

01:11:39.819 --> 01:11:47.083
is the most powerful Surface Book yet, by
far. It has over two times more graphics

01:11:47.083 --> 01:11:52.250
than the highest in Surface Book skew on
market today. So, we're doubling the

01:11:52.250 --> 01:11:58.170
performance. It essentially has three
times more than that of the highest end

01:11:58.170 --> 01:12:01.601
Macbook Pro 13, so just to put it in
context.

01:12:01.601 --> 01:12:03.931
[applause]

01:12:03.931 --> 01:12:08.972
>>Panos: It pushes a full 1.9 teraflops,
but we didn't just update the processor on

01:12:08.972 --> 01:12:15.406
this product. We made two fundamental
moves, improvements, all essential to the

01:12:15.510 --> 01:12:18.577
details. First thing I really need to
point out is this isn't just picking up

01:12:18.577 --> 01:12:22.329
a processor and dropping it in. I mean,
that's not what we're talking about. We

01:12:22.329 --> 01:12:25.255
had to make full thermo re-designs of
the product, but one of the critical

01:12:25.255 --> 01:12:30.156
dimensions of the product happens to be
the envelope design. We talk about how

01:12:30.156 --> 01:12:34.335
people love the versatility and that's why
the customer satisfaction is so high, but

01:12:34.335 --> 01:12:38.036
all that versatility, don't forget, always
comes in something you want to be proud

01:12:38.036 --> 01:12:42.366
to hold, something that you believe is
beautiful, something you want to show

01:12:42.366 --> 01:12:47.356
other people. That's just a truth in
product. And so, we double the

01:12:47.356 --> 01:12:51.657
performance, we redesign the entire
thermal system from the inside, we add

01:12:51.657 --> 01:12:56.558
essentially, a second fan to be able to
move air faster than ever before with a

01:12:56.558 --> 01:13:01.145
set of hyperbolic cooling fans in the back
of the product. So therefore, we can pump

01:13:01.145 --> 01:13:04.388
up that performance for you and give you
everything you need. Here's the other

01:13:04.388 --> 01:13:09.797
thing we did, fairly simple, we put more
batteries in the product.

01:13:09.797 --> 01:13:14.677
[laughter]

01:13:14.677 --> 01:13:17.437
>>Panos: We gave you 16 hours of battery
life, 16.

01:13:17.437 --> 01:13:22.297
[applause]

01:13:22.297 --> 01:13:26.110
>>Panos: Now Surface Book is pound for
pound, without any doubt, the most

01:13:26.110 --> 01:13:32.395
performant laptop on market, without any
doubt. There's no other product, nothing,

01:13:32.395 --> 01:13:37.479
that has that level of battery, that
level of computation, that many pixels,

01:13:37.479 --> 01:13:43.284
in that like -- in that like form factor,
nothing. It really is the ultimate laptop.

01:13:43.284 --> 01:13:46.225
I hope you like it.
[applause]

01:13:46.225 --> 01:13:49.225
>>Panos: We really think you will. You
can pre-order it today, no doubt. Get out

01:13:49.225 --> 01:13:51.971
there and pre-order it. You're going to
get this product in November, and it's

01:13:51.971 --> 01:13:55.568
for the people really pushing
performance. This is it. This is the

01:13:55.568 --> 01:13:59.439
top-end product that we want -- if you
want the top-end, go after it. But here's

01:13:59.439 --> 01:14:04.310
the deal, not everybody needs all that
performance. They just want that

01:14:04.310 --> 01:14:09.048
performance and versatility. There's a
Surface out there for every single person.

01:14:09.048 --> 01:14:14.331
I'm sure of it. Don't forget that, and
with the Creators Update coming, and

01:14:14.331 --> 01:14:19.340
when you see these products continuously
getting better, moving faster, helping you

01:14:19.340 --> 01:14:22.310
drive harder, bringing everything there is
to Surface to the table, if you ahven't

01:14:22.310 --> 01:14:27.141
tried a Surface, please go get your hands
on one. Get out there and get one. They

01:14:27.141 --> 01:14:34.264
start at $899 on Surface Pro, and then
you can get into Surface Book for $1499.

01:14:34.264 --> 01:14:39.477
Alright, we're going to change here just
a little bit. You guys want to hear about

01:14:39.477 --> 01:14:43.603
a new product?
[applause]

01:14:43.603 --> 01:14:49.973
>>Panos: [clears throat] [laughs] I'm
glad you are pumped, sir. Turns out I am,

01:14:49.973 --> 01:14:53.712
too. So, today was always going to be
about more than Book, it was going to be

01:14:53.712 --> 01:14:56.511
more than Pro, it was going to be about
something new, and we're going to share

01:14:56.511 --> 01:15:03.223
that now. We t -- we totally believe that
Surface changes the way you produce,

01:15:03.223 --> 01:15:08.280
the way you create, like my little guy,
the way you learn. It -- it just changes

01:15:08.280 --> 01:15:12.971
how you operate and it moves seamlessly
through your day. It's about you at the

01:15:12.971 --> 01:15:18.192
center. It's a reflection of you and what
you want to get done. It's about being

01:15:18.192 --> 01:15:22.677
creative, it's about being productive, and
that's what we strive for. I think that's

01:15:22.677 --> 01:15:28.778
critical. The product I'm going to show
you today takes all of that to just one

01:15:28.778 --> 01:15:35.185
step further. It's going to seem pretty
familiar, it's gonna -- it's gonna seem

01:15:35.185 --> 01:15:45.641
pretty familiar. But it's -- it's gonna
feel different. I believe in this thing

01:15:45.641 --> 01:15:52.858
where your ideas can be one of your most
valuable assets, each one of you. I

01:15:52.858 --> 01:16:02.615
believe that. I also believe that this
product will help you bring your ideas

01:16:02.615 --> 01:16:06.767
to life. I'd like to introduce you to
Surface Studio.

01:16:06.767 --> 01:16:13.502
[applause]

01:16:13.502 --> 01:16:22.155
>>Panos: This is Surface Studio. Uh, I
love this product. Isn't it gorgeous?

01:16:22.155 --> 01:16:26.415
Every time we show it to somebody, they --
we get this -- I never like saying a

01:16:26.415 --> 01:16:32.362
product's beautiful because that's, that's
kinda weird, but I gotta tell you, uh, I'm

01:16:32.362 --> 01:16:35.388
going to show you at home, like take a
look at that. Every time we show

01:16:35.388 --> 01:16:43.764
somebody, I think we hear, "Man, that
thing's beautiful." Take a look, so when

01:16:43.764 --> 01:16:46.663
you look at this product, there's a few
ways to kind of wrap your mind around it.

01:16:46.663 --> 01:16:51.226
I'm gonna walk us through a few of those
right now. So, uh, first thing to note is

01:16:51.226 --> 01:16:56.066
we really did build it for creators. We
built it for professionals. It's meant --

01:16:56.066 --> 01:16:59.716
it's meant, all these ideas, it's meant to
transform the way you're gonna work it.

01:16:59.716 --> 01:17:05.847
It has to. It's what it's meant for. It's
gonna help you produce what I think in --

01:17:05.847 --> 01:17:11.528
in its essence, in everything we designed
it around, 'cause we want it to transform

01:17:11.528 --> 01:17:17.259
the way you create and think about
creating. It's kind of built, when you

01:17:17.259 --> 01:17:20.015
look at it, you can look at both of these,
but you look and it's -- it's built to

01:17:20.015 --> 01:17:26.646
pull you in. And I'll explain that, but
it is -- it is all fundamentally made to

01:17:26.646 --> 01:17:31.876
immerse you into the content or to the
creation that you want to work with, and

01:17:31.876 --> 01:17:35.046
I think that's something to kind of
understand as we walk through. If you can

01:17:35.046 --> 01:17:39.592
remember that, that'd be helpful. Start
with the screen though, because if you can

01:17:39.592 --> 01:17:42.918
see how thin it is here, this is a forged
aluminum enclosure, the lines are as

01:17:42.918 --> 01:17:46.808
seamless. When you have a chance, in the
showcase later, get as close to this

01:17:46.808 --> 01:17:50.655
product as you can, and I want you to look
at every subtlety here. There is a

01:17:50.655 --> 01:17:54.958
collection of so many details that you
will not see, and they all come together

01:17:54.958 --> 01:17:58.290
so beautifully on the product, but start
with the enclosure when you have a

01:17:58.290 --> 01:18:04.759
chance, take a look at it. It's a fully
embodied aluminum enclosure. Its housing

01:18:04.759 --> 01:18:09.335
the thinnest LCD that has ever been 
created at 1.3 millimeters that sits in

01:18:09.335 --> 01:18:11.566
this product at this size.
[applause]

01:18:11.566 --> 01:18:13.708
>>Panos: You have to think here, we
re-invented the back light, the prism

01:18:13.708 --> 01:18:18.069
sheets, the color filters, the polarizers,
the glass itself, all coming together.

01:18:18.069 --> 01:18:22.803
There's a ton of work that goes into this
screen that I think you can kinda feel --

01:18:22.803 --> 01:18:27.380
you can kinda feel it, but if you take
that 1.3 millimeters and you take that

01:18:27.380 --> 01:18:30.589
aluminum chasse, this is the thinnest
12 and a half -- it's 12 and a half

01:18:30.589 --> 01:18:33.891
millimeters -- this is the thinnest
desktop monitor ever created, and of

01:18:33.891 --> 01:18:36.768
course, it has touch, of course it has
touch, whatever.

01:18:36.768 --> 01:18:38.140
[applause]

01:18:38.140 --> 01:18:40.809
>>Panos: Take a look at the front of this
product. It's a 28-inch diagonal, that's

01:18:40.809 --> 01:18:46.109
28 inches across. It pushes 13 and a half
million pixels. That's about 63% more

01:18:46.109 --> 01:18:51.972
than a 4K TV if you're doing the math.
On this product, you want to be able to

01:18:51.972 --> 01:18:54.798
see everything at all times, no matter
where you are. The only thing you won't

01:18:54.798 --> 01:19:01.759
be able to see on this screen specifically
is a pixel. The reason for that is the

01:19:01.759 --> 01:19:06.741
closer you get to it, we want to keep
you there. Have you ever walked up to

01:19:06.741 --> 01:19:11.410
a high-definition TV and got a little too
close? You have, clearly. And it's kinda

01:19:11.410 --> 01:19:15.070
blurry. That's not good for you, by the
way, just get further back and get

01:19:15.070 --> 01:19:18.715
perspective. You've done that? And it
just gets more beautiful when you find

01:19:18.818 --> 01:19:22.506
that perfect -- you can find that perfect
distance to your TV. This product, no

01:19:22.506 --> 01:19:25.374
matter where you are, the closer you get,
I think, the more refined it gets. The

01:19:25.374 --> 01:19:28.665
further you get, the more perspective and
beautiful it gets, and it stays with you.

01:19:28.665 --> 01:19:31.954
That is critical. If we're going to keep
you in that space, if we're going to keep

01:19:31.954 --> 01:19:35.006
you immersed in your content and what
you're trying to create, I think that's

01:19:35.006 --> 01:19:43.237
vital. I think that's vital. So now, let's
talk about the colors on this screen.

01:19:43.237 --> 01:19:48.903
Because when we talk about this idea
where you can't see a pixel and you need

01:19:48.903 --> 01:19:53.567
to see all your content, you also need
to be able to see life as it was meant

01:19:53.567 --> 01:19:59.335
to be. So, we call this TrueColor, and we
designed the product for the depth or

01:19:59.335 --> 01:20:02.541
color within it, and it's kinda -- I'm
gonna show you a few things as I walk

01:20:02.541 --> 01:20:07.268
through this, but the idea is we want
to render the deepest reds possible, we

01:20:07.268 --> 01:20:09.739
want to bring you the truest blues
possible, we want to bring you the most

01:20:09.739 --> 01:20:13.995
vibrant greens you can live with to just
bring the real world as you know it.

01:20:13.995 --> 01:20:17.031
Okay, think if you were a movie director.
If you're making a movie, if that's what

01:20:17.031 --> 01:20:22.199
you're doing, you want to make it as the
world's meant to see it in real color and

01:20:22.199 --> 01:20:30.377
real light, that's critical to you. Or,
if you're the person watching as intended

01:20:30.377 --> 01:20:35.507
from the director, you want to see that
intent. It's like in real life when you

01:20:35.507 --> 01:20:38.500
take a photo, don't you want to see
the beauty of a photo when you get it?

01:20:38.500 --> 01:20:42.408
Don't your memories come back? All those
senses are firing and color being the

01:20:42.408 --> 01:20:46.547
deepest and richest one. So this product,
with its 13 and a half million pixels,

01:20:46.547 --> 01:20:50.879
with a bunch of color calibration that we
do with Surface to bring it to life, we're

01:20:50.879 --> 01:20:54.639
able to get you the most depth you could
possibly find in these colors, that then

01:20:54.639 --> 01:20:59.283
allows the creator to make exactly,
render the world, if you will, as he or

01:20:59.283 --> 01:21:04.228
she believes it needs to be rendered.
Now, with the integration with Windows

01:21:04.228 --> 01:21:07.110
and the device, you hear Terry talking
about how those things come together

01:21:07.110 --> 01:21:08.409
when things light up, here's a subtly for

01:21:08.409 --> 01:21:13.441
you, if I just click through here, you're
going to very, very see some - if you

01:21:13.441 --> 01:21:18.140
keep clicking - you're just going to see
a difference in the screen, just slight,

01:21:18.140 --> 01:21:22.441
subtle changes. Now what I'm doing is
I'm moving from DCIP 3, which I think many

01:21:22.441 --> 01:21:26.440
of you understand, that's cool.
[applause]

01:21:26.440 --> 01:21:32.372
>>Panos: to SRGB on the fly. Why? If I'm
going to create in those deep colors, but

01:21:32.372 --> 01:21:37.969
I'm not sure if my customer or who might
be watching this movie has the ability to

01:21:37.969 --> 01:21:43.415
push this much pixel as somebody, or this
much beauty, or this much depth, keep in

01:21:43.415 --> 01:21:47.426
mind, this there is no monitor on the --
in the planet like this one. Yeah, there's

01:21:47.426 --> 01:21:50.136
9 -- there's 99% better color than the
monitors on the planet, so you're

01:21:50.136 --> 01:21:54.463
gonna -- e --- there is this world where
many are living in SRGB, so when you do

01:21:54.463 --> 01:21:58.798
create, this idea where I just have one
flip, and as I'm creating and writing, and

01:21:58.798 --> 01:22:02.675
I'll show you that in a bit, you'll find
yourself saying, "Ok, here's the beauty

01:22:02.675 --> 01:22:06.577
of the colors, the depth of the colors,
and then here's what it might look like

01:22:06.577 --> 01:22:11.037
if someone's using an SRGB. I think that's
a pretty cool way to design. Kay --

01:22:11.037 --> 01:22:12.276
[applause]

01:22:12.276 --> 01:22:16.277
>>Panos: On top of the color - we call it
TrueColor - this idea of immersing you is

01:22:16.277 --> 01:22:21.407
important, this is a 3 by 2 aspect ratio,
and you can see that. You get the depth of

01:22:21.407 --> 01:22:26.388
color in it. Think of it as four 14-inch
displays stitched together, kinda bringing

01:22:26.388 --> 01:22:30.657
all the information you need right in
front of you, all at once. The idea that

01:22:30.657 --> 01:22:35.389
you can see more patterns, the idea that
you can get more information all at once

01:22:35.389 --> 01:22:39.762
and stay in your product, that will lead
you to draw better conclusions. That's

01:22:39.762 --> 01:22:44.476
real. When we say your ideas are your
best work, that's critical that we keep

01:22:44.476 --> 01:22:50.773
you there, it's critical that you can see
everything. I'm going to show you

01:22:50.773 --> 01:22:54.307
something subtle here. Sometimes, and
we've talked about this, sometimes the

01:22:54.307 --> 01:22:59.238
most subtle things can have the deepest
impact. Uh, hey Cortana, bring up the

01:22:59.238 --> 01:23:03.036
Surface Design Doc.
>>Cortana: Here's the document about

01:23:03.036 --> 01:23:05.729
Surface Studio design.
>>Panos: Kay, so I'm just going to open

01:23:05.729 --> 01:23:10.698
this document and show it to you. This is
Microsoft Word. You're probably familiar

01:23:10.698 --> 01:23:15.479
with it. I am going to just flip over one
page and show you something. I'm holding

01:23:15.479 --> 01:23:19.946
an 8 and a half by 11 piece of paper, that
seems like as in a magic trick, I'm just

01:23:19.946 --> 01:23:24.119
holding a piece of paper. This paper looks
eerily familiar to what's on the screen.

01:23:24.119 --> 01:23:28.510
The reason why I'm showing you that is
the device itself has 192 PPI. It is

01:23:28.510 --> 01:23:33.978
tuned perfectly to Windows to scale it
to true life. So, if we were going to

01:23:33.978 --> 01:23:37.581
bring you TrueColor, what was the other
physical pieces we could bring that

01:23:37.581 --> 01:23:42.710
trigger that innate sense where it felt
so familiar. Well, an 8 and a half by 11

01:23:42.710 --> 01:23:46.135
and well, check this out. That is the
same exact product that you see on the

01:23:46.135 --> 01:23:49.460
screen there. That's a one for one match.
[applause]

01:23:49.460 --> 01:23:54.282
>>Panos: Subtle, yes, but important. One
inch on this screen is one inch in real

01:23:54.282 --> 01:23:58.331
life. What you see is really what you get.
This whole idea of print preview is

01:23:58.331 --> 01:24:03.772
completely gone. As you get into this and
you work in it, you stay in it. You stay

01:24:03.772 --> 01:24:08.672
in it because it's your real world, and
then Word comes in, the Mircrosoft

01:24:08.672 --> 01:24:12.371
Office team, and they refine their
product so much to bring Studio to life

01:24:12.371 --> 01:24:16.473
that you get these unbelievable feelings.
Look at how clear it is as I flip through

01:24:16.473 --> 01:24:19.590
here. Isn't that great? It's just got this
smooth scrolling. If I wanted more

01:24:19.590 --> 01:24:22.672
information, I pinch it and I can see
so many documents all at one time,

01:24:22.672 --> 01:24:27.192
whether I'm reading a book, whether I'm
working through this Surface speck, or I

01:24:27.192 --> 01:24:32.123
just wanted to get to a certain section
and just absorb it, I think it's critical.

01:24:32.123 --> 01:24:38.001
Now, we talk about immersing you in
this product quite a bit, quite a bit. And

01:24:38.001 --> 01:24:42.145
so the best way to kinda deal and think
about that is I'm going to show you, is

01:24:42.145 --> 01:24:46.119
to think about the screen first. And we
talked about the depth of the screen,

01:24:46.119 --> 01:24:49.375
we talked about how big the screen is, but
really, if you're going to design around

01:24:49.375 --> 01:24:54.512
a screen, and the team called it
"designing a floating sheet of pixels"

01:24:54.512 --> 01:24:58.124
we want you to see this product for
the pixels you're working off of, for the

01:24:58.124 --> 01:25:02.218
screen, for the experiences of the
software's brain team. What that means is

01:25:02.320 --> 01:25:09.132
the hardware has to disappear into the
background. It has to fade away, but how?

01:25:09.491 --> 01:25:14.268
I remember with the team, how we would
sit and talk every single night where we

01:25:14.268 --> 01:25:21.905
had to make the product acoustically very
quiet to keep something in. We also knew

01:25:21.905 --> 01:25:27.480
it had to be visually very, very quiet.
And so, how do you do that? Take a look

01:25:27.480 --> 01:25:32.751
at these chrome arms, and you can see
them, this is important. These chrome arms

01:25:32.751 --> 01:25:36.212
were meant to completely fade into the
background. Now, you see light hitting the

01:25:36.212 --> 01:25:38.983
metal, and they look beautiful, and in --
we're proud of that, and the design team

01:25:38.983 --> 01:25:42.482
did a incredible job bringing that to
life. But what they really do is they're

01:25:42.482 --> 01:25:48.258
meant to reflect the entire environment.
Why? 'Cause when I'm in front of it, when

01:25:48.258 --> 01:25:53.246
I'm gaining perspective, or when I'm up
next to it and I'm drawn into what I'm

01:25:53.246 --> 01:25:58.039
doing, that's all I should see. The rest
should fade to background. Everything

01:25:58.039 --> 01:26:01.341
else should be absorbed behind me. If
I wanted to do a show-me scenario, a

01:26:01.341 --> 01:26:06.168
show-you scenario, I can move it any way
I want and just kinda show you whatever

01:26:06.168 --> 01:26:09.776
you want, those -- those are those four
floating points and they're critical. Now,

01:26:09.776 --> 01:26:14.643
many times, we can read out specs, I can
tell you how performant this machine is,

01:26:14.643 --> 01:26:23.172
and it is. And it is -- it is the
phenomenal teams that I've -- no question.

01:26:23.172 --> 01:26:27.941
But performance, a lot of times, it's just
more than specs. We do a performance demo,

01:26:27.941 --> 01:26:32.843
and you've seen those. But it's more than
specs. It is about keeping you in the

01:26:32.843 --> 01:26:36.610
moment, if we're going to have you
creating, if you're going to be producing,

01:26:36.610 --> 01:26:40.434
if you want to stay un-interrupted, you
have to find different ways to utilize the

01:26:40.434 --> 01:26:47.083
product. One of those could be voice or
conversation. Built into the product

01:26:47.083 --> 01:26:50.784
itself, there is a linear micro-ray that
sits on the product. So, I can say from

01:26:50.784 --> 01:26:55.955
across the room what I need, whether it's
locked up or not locked up, you can talk

01:26:55.955 --> 01:27:00.125
to this device. I think that's pretty cool
'cause for me, I use Cortana all the time,

01:27:00.125 --> 01:27:02.724
and it's pretty meaningful. It keeps me
connected to what matters most, like

01:27:02.724 --> 01:27:07.885
here's my best example today: Hey Cortana,
add get Mary a gift to my list.

01:27:07.885 --> 01:27:12.315
>>Cortana: Okay, I added that to your
list.

01:27:12.315 --> 01:27:16.885
>>Panos: Okay, I operate in this function,
so you know it's Mary's birthday today.

01:27:16.885 --> 01:27:21.037
She's my wife. It's October 26th, I'm in
New York with all of you fine people,

01:27:21.037 --> 01:27:25.084
she's in Seattle, probably watching right
now, so happy birthday. But, to get this

01:27:25.084 --> 01:27:30.014
gift was important to me, and to stay
connected was important to me. You see

01:27:30.014 --> 01:27:35.435
how I bring it up here, just by calling
Cortana and it integrates perfectly. This

01:27:35.435 --> 01:27:39.566
now integrated into Wonder List, which is
really important to me. If you haven't

01:27:39.566 --> 01:27:42.740
tried Wonder List, give it a shot. All
my phones, no matter what platform you

01:27:42.740 --> 01:27:47.719
may be using, all your phones, your
Surface products, any PC, you have Wonder

01:27:47.719 --> 01:27:52.653
List on it, and that list now carries with
me, so I can remember to get Mary a gift.

01:27:52.653 --> 01:27:54.667
I feel like some of you are judging me
because you think I haven't bought Mary

01:27:54.667 --> 01:28:05.004
a gift. This is a demo. And I did get
Mary a gift, uh, and, and it's nice. And

01:28:05.014 --> 01:28:08.663
so, I'm just going to -- it also says I'm
rehearsing for presentation, so just to

01:28:08.691 --> 01:28:13.611
make the point, I've already done that,
too. Okay, that's pretty in Cortana, but

01:28:13.627 --> 01:28:16.648
that same idea to keep you connected or
keep you moving or keep you productive,

01:28:16.648 --> 01:28:21.441
we also integrated a Studio HD camera. We
call it the Surface Studio Camera for a

01:28:21.441 --> 01:28:25.728
reason. We really focus here to bring you
high-end video conferencing, that was the

01:28:25.728 --> 01:28:30.098
goal. We wanted to bring auto exposure
to you, we wanted to make sure we brought

01:28:30.098 --> 01:28:34.127
the perfect face base, rendering of color
to make sure you look great or as good as

01:28:34.206 --> 01:28:39.179
you can, or maybe what it looks like in
real life, I'm sure it's great. and it

01:28:39.179 --> 01:28:42.328
also brings Windows Hello for you and your
family, if you were to use this product

01:28:42.471 --> 01:28:47.696
at home and I think that's pretty 
impactful. Between the camera and the

01:28:47.696 --> 01:28:52.422
mics, to keep you immersed and keep 
moving, I think it's pretty important.

01:28:52.422 --> 01:28:57.896
Now, this is Surface Studio. It's
beautiful. We think you're going to love

01:28:57.896 --> 01:29:04.866
it as is. It's got the best screen in its
class, the performance is going to be

01:29:04.866 --> 01:29:10.198
unmatched, the Cortana and Skype
integration, Microsoft Office coming to

01:29:10.198 --> 01:29:14.006
life on the product, Windows and Office
together have never been better on any

01:29:14.006 --> 01:29:18.049
given single product ever. What do you
think of Surface Studio?

01:29:18.049 --> 01:29:25.497
[applause]

01:29:25.497 --> 01:29:36.020
>>Panos: Okay, we've done this before. 
Surface has always been about more. It was

01:29:36.020 --> 01:29:44.578
never as simple as just a desktop. Pro
was more than a tablet. Book - so much

01:29:44.578 --> 01:29:52.388
more than a laptop. Even Hub, it's more
than just a whiteboard. All of these are

01:29:52.388 --> 01:30:00.616
category-defining products. Why would
Studio be different? Studio is made, made

01:30:00.616 --> 01:30:06.339
to bring out the creator in you, made to
define a new category. It's not just

01:30:06.339 --> 01:30:13.499
another beautiful PC. It is a product
that was made to help get you to your

01:30:13.499 --> 01:30:22.839
most creative point. You. You. Doesn't
matter how you create. I'm going to take

01:30:22.839 --> 01:30:29.040
you back. Do you remember David William
Hearn? Remember last year I talked about

01:30:29.040 --> 01:30:35.099
David William Hearn? He's a composer. He
makes symphonies. He inspires me. What a

01:30:35.099 --> 01:30:41.937
lovely human being. But he makes his
symphonies on Surface. Let's try this.

01:30:41.937 --> 01:30:47.602
Hey Cortana, play David William Hearn.
>>Cortana: Playing David William Hearn.

01:30:47.602 --> 01:30:49.804
>>Panos: Take a listen.

01:30:49.804 --> 01:30:56.280
[music]
>>Panos: Ah, so beautiful. Now do you

01:30:56.280 --> 01:31:03.537
remember? We talked about David. This
is David in his flow, where he's creating

01:31:03.537 --> 01:31:12.133
at his best. He puts his pen to a screen.
The hardware disappears to the background.

01:31:12.133 --> 01:31:18.763
He finds his flow, and he makes beautiful
symphonies. He's a creator, there's no

01:31:18.763 --> 01:31:27.783
doubt. What I think what today's about - 
we're all creators. You don't have to be

01:31:27.783 --> 01:31:36.982
David or that artist or the designer, or
you can be. You could be that office, late

01:31:36.982 --> 01:31:44.243
at night, working, building their own
symphony on a spreadsheet. Or how about

01:31:44.243 --> 01:31:49.443
your teachers? The teachers who may teach
your kids. The impact that they have on

01:31:49.443 --> 01:32:02.489
the world, aren't they creating? Every 
single one of us is a creator. We want

01:32:02.489 --> 01:32:10.114
to use this product to help every one of
us create. Start with your mind, move

01:32:10.114 --> 01:32:15.691
through your heart, let it out your hand,
onto a beautiful screen and into

01:32:15.691 --> 01:32:21.434
someone else's life. This product is about
endless possibilities and pure

01:32:21.434 --> 01:32:24.104
imagination.

01:32:24.104 --> 01:32:36.906
♪[dramatic music]
♪Come with me and you'll be

01:32:36.906 --> 01:32:44.805
♪in a world of pure imagination. 
♪Take a look and you'll see

01:32:44.805 --> 01:32:52.405
♪into your world of imagination.
♪ We'll begin with a spin

01:32:52.405 --> 01:33:05.068
♪travelling in the world of my creation.
♪What we'll see will defy explanation.

01:33:05.068 --> 01:33:18.568
♪[dramatic music]
♪If you want to view paradise,

01:33:18.568 --> 01:33:26.427
♪simply look around and view it.
♪Anything you want to, do it.

01:33:26.427 --> 01:33:34.808
♪Want to change the world?
♪There's nothing to it

01:33:34.808 --> 01:33:51.696
♪♪

01:33:51.696 --> 01:33:57.636
♪There is no life I know
♪To compare with

01:33:57.636 --> 01:34:04.410
♪Pure imagination.
♪Living there, you'll be free

01:34:04.410 --> 01:34:35.392
♪If you truly wish to be.
♪♪

01:34:35.392 --> 01:34:44.506
[applause]

01:34:44.545 --> 01:34:56.119
>>Panos: Now this is Surface Studio.
[applause]

01:34:56.119 --> 01:34:59.534
>>Panos: So, I walked you through it, but
this is really a new way to create, it's a

01:34:59.534 --> 01:35:03.666
new way to produce, it's absolutely a
new way to work. It's meant to turn your

01:35:03.666 --> 01:35:10.735
desk into a studio. That's what it's going
to do. Now, the idea behind it is we

01:35:10.735 --> 01:35:17.199
want you to be able to move effortlessly
between those perspectives of drawing,

01:35:17.199 --> 01:35:22.899
drafting, up to typing, back through so
you can move through your motions and

01:35:22.899 --> 01:35:27.909
nothing gets in your way. It was designed
in a way where this hinge had to come to

01:35:27.909 --> 01:35:31.378
life and there was so much around it, and
those arms that disappear into the

01:35:31.378 --> 01:35:35.337
background, they play this critical role.
There are 80 custom parts in those two

01:35:35.337 --> 01:35:40.579
arms, each having 80, which is critical.
Creating a zero gravity hinge - what does

01:35:40.579 --> 01:35:47.237
that mean? We -- basically means it's
weightless, and that's critical because

01:35:47.237 --> 01:35:51.467
what we have is a 13 pound display with
all its thinness and the aluminum

01:35:51.467 --> 01:35:55.708
enclosure that we talked about, but we 
have to make it as simple as possible.

01:35:55.708 --> 01:35:59.708
You can pick any angle, we have a
counter-spring system in that same base

01:35:59.708 --> 01:36:04.139
we talked about earlier that allows you
to put it in any position you want. And if

01:36:04.139 --> 01:36:07.675
you wanted to draft, and if you wanted
to create and get really into your

01:36:07.675 --> 01:36:12.149
product, we talked about the screen, so
the closer you get to it, the more

01:36:12.149 --> 01:36:17.051
powerful that becomes for you to stay in
it because it is so clear, and that

01:36:17.051 --> 01:36:21.577
clarity was critical. It was critical. So
I'm going to bring us to the Surface Pen

01:36:21.577 --> 01:36:25.772
now. This is one of my favorite devices
on the planet. I think it's making a

01:36:25.772 --> 01:36:29.766
difference in so many people's worlds.
We're seeing pens catch up digitally

01:36:29.766 --> 01:36:34.249
everywhere. I think it's just awesome.
People are writing again. I believe that

01:36:34.249 --> 01:36:39.081
writing pulls out creativity in many of
us, almost all of us. Put your pen to

01:36:39.081 --> 01:36:44.108
paper, and it's meant to be innate. It's
something you have always done, but then

01:36:44.108 --> 01:36:49.073
take Microsoft Office, and let's bring
up that Studio document one more time.

01:36:49.073 --> 01:36:51.284
So I'm going to bring up the Studio
doc, I'm going to walk you through some

01:36:51.284 --> 01:36:56.239
of the technicalities of the Pen here, and
we'll bring that up here for you. So this

01:36:56.239 --> 01:36:59.642
is that same document, try not to
take too many pictures, there's a lot of

01:36:59.642 --> 01:37:02.998
pieces coming together here. But the 
first thing I'm going to do is I'm going

01:37:02.998 --> 01:37:06.600
to zoom out and take a -- just a different
look at the collection of images here.

01:37:06.600 --> 01:37:09.762
I'll probably come here and this is the
design for thermal that we're looking

01:37:09.762 --> 01:37:13.912
at, which is cool. Now, if I want to edit
a document in that real time editing.

01:37:13.912 --> 01:37:17.541
Have you seen this with Word? It's a very
cool way to look at it. I'm going to do

01:37:17.541 --> 01:37:20.931
this in red. You don't actually have to
do anything anymore, the idea where you

01:37:20.931 --> 01:37:24.662
pick up a pen, put it down to paper and
start writing, and remember, put it down

01:37:24.662 --> 01:37:28.446
to paper. This is an eight and a half by
eleven sheet of paper. What makes this

01:37:28.446 --> 01:37:33.711
demo kind of weird is I'm a leftie, so I'm
sorry about that. And, you know, I write

01:37:33.711 --> 01:37:37.144
weird, but I'm just going to show you some
positions so you can kinda understand

01:37:37.144 --> 01:37:40.942
where I'm able to put my arm down and
relax the way I want to. Now this is

01:37:40.942 --> 01:37:44.284
Windows working what we call palm
rejection, where it's so important that

01:37:44.284 --> 01:37:47.659
when you lean on this device and you get
all the way into it, if you're going to

01:37:47.659 --> 01:37:50.819
immerse yourself, nothing wants to bring
you out, and then I write. Now look at the

01:37:50.819 --> 01:37:55.425
latency, meaning speed of the ink coming
out of my Pen. All you can see is the ink

01:37:55.425 --> 01:37:59.764
and how smooth it is, so we'll try it
here. The idea of I'm able to write at

01:37:59.764 --> 01:38:07.322
full speed, the idea behind that is the 
latency we talked about, is about reducing

01:38:07.322 --> 01:38:10.768
it to the least amount of milliseconds so
you could never feel the difference

01:38:10.768 --> 01:38:15.579
between a real pen and ink coming out of
it onto paper to a digital pen and the ink

01:38:15.579 --> 01:38:19.567
coming out. That crossing of the analog,
or the physical and digital world that you

01:38:19.567 --> 01:38:23.452
heard about today is just as real on
these devices, and it's critical because

01:38:23.452 --> 01:38:28.047
it kinda brings us to a pretty cool
space. Now, I"m going to zoom out. I'm

01:38:28.047 --> 01:38:31.005
going to get to the end of this document
because this is really how I work. I'm a

01:38:31.005 --> 01:38:37.472
creator in documents. I know that sounds
weird, but that's what I am. I read a lot,

01:38:37.472 --> 01:38:42.383
I write a lot. That's how I create. Every
night, I do writing. In the morning, we

01:38:42.383 --> 01:38:45.805
have some meetings and I tell my stories
to the team and we inspire products and

01:38:45.805 --> 01:38:50.873
we go drive for as -- the best we can be,
but I do writing and it's -- it's super

01:38:50.873 --> 01:38:55.403
meaningful to me. This document can do the
same thing, but let's just step back and

01:38:55.403 --> 01:38:59.976
look at what Word and Office is doing for
now me editing a document. So this spec is

01:38:59.976 --> 01:39:03.826
meaningful to me. This spec is written by
a gentleman by a name of Peter. He's one

01:39:03.826 --> 01:39:07.635
of our product leaders, and he would have
put this spec together. If I wanted to

01:39:07.635 --> 01:39:10.902
give him feedback or edit something, if
there's something I like, imagine how

01:39:10.902 --> 01:39:14.834
you can just simply scribble and the
entire paragraph knows I'm trying to

01:39:14.834 --> 01:39:18.120
highlight it, and it just comes to life.
Pretty cool, right? Or, Pete, I don't

01:39:18.120 --> 01:39:21.634
like this part of the document, just
scribble it out and it goes away because

01:39:21.634 --> 01:39:24.747
it's not what was intended and the
document just re-flows perfectly, that's

01:39:24.747 --> 01:39:28.913
the power of Microsoft Office and the Pen
and that innate feeling. Pretty cool.

01:39:28.913 --> 01:39:31.466
[applause]
>>Panos: So I'm going to zoom back out

01:39:31.466 --> 01:39:38.379
just a minute so you can see this. I'll
zoom out for you, and I'm going to go

01:39:38.379 --> 01:39:42.595
to the bottom piece. I'm going to write
a note. I wanna show you something new.

01:39:42.595 --> 01:39:57.418
Give me this. Team, I think they like
your product. Do you? What do you guys

01:39:57.418 --> 01:40:02.137
think of this product?
[applause]

01:40:02.137 --> 01:40:05.264
>>Panos: Watch how I just come up to show
you what I wrote, which is cool. I now

01:40:05.264 --> 01:40:11.674
want to introduce you to this thing, 
the Surface Dial. The Surface Dial was

01:40:11.674 --> 01:40:17.603
created as a new form of input. We've
learned a ton over the last several years

01:40:17.603 --> 01:40:21.439
how people are using their Pen and how
they use their other hand to do --

01:40:21.439 --> 01:40:26.086
operate, whether it's touching the screen,
grabbing a mouse, typing, there's so many

01:40:26.086 --> 01:40:30.037
different flows of interaction that
happen. This product was meant to help you

01:40:30.037 --> 01:40:36.121
change that workflow, give you that next
option to help you create even faster.

01:40:36.121 --> 01:40:40.010
Now, we have integrated global controls
into this, which are part of Windows, I

01:40:40.010 --> 01:40:43.075
know that sounds like a lot of words, but
what it means is it's built right into

01:40:43.075 --> 01:40:45.917
Windows. As I hold it down, can you see
right here in the middle of the screen

01:40:45.917 --> 01:40:50.219
if you bring this up? You can see that
here, I have this dial essentially on my

01:40:50.219 --> 01:40:54.520
screen in front of me. This allows me to
select different things within Windows,

01:40:54.520 --> 01:40:58.968
in this sense, I'm going to show you a
new product called Ink Replay. You'll

01:40:58.968 --> 01:41:02.668
notice my ink went away on the screen,
that was purposeful. But watch as I move

01:41:02.668 --> 01:41:06.501
the Dial to the right, as the ink comes
back on the screen. If you can see my

01:41:06.501 --> 01:41:10.349
hand and you see the ink coming to life
behind me, now here's what I love

01:41:10.349 --> 01:41:16.138
about this, I can recreate this ink or I
can take it away at any given time. But

01:41:16.138 --> 01:41:21.138
if the team gets this document and they
want to replay my emotion, you can see

01:41:21.138 --> 01:41:26.067
it because it came out of my hand. If I
had typed that message, you would not

01:41:26.067 --> 01:41:31.599
have the inner pieces of what came with
it. Those three exclamation points may not

01:41:31.599 --> 01:41:36.197
look the same, the writing may have looked
faster or slower, which is important. let

01:41:36.197 --> 01:41:40.965
me show you another cool trick. If I just
come here, this product comes to life

01:41:40.965 --> 01:41:44.412
with the scroll wheel. So as I scroll,
can you see this flipping? Just moving

01:41:44.412 --> 01:41:48.825
my hand and flipping through. Showing you
how the device works off the screen and

01:41:48.825 --> 01:41:52.229
we're going to show you how it works on
the screen in just a minute, but if you

01:41:52.229 --> 01:41:56.430
have a Surface Pro 3, if you have a
Surface Pro 4, if you have a Surface

01:41:56.430 --> 01:42:00.943
Book, this mode of interaction is for you,
too, so don't worry, if you already have

01:42:00.943 --> 01:42:04.243
one of those, you can grab a Surface Dial,
you can turn up or going, turn it down,

01:42:04.243 --> 01:42:07.829
change the brightness, scroll through
your document, like I do here, you can

01:42:07.829 --> 01:42:13.092
do all the magical things that the Dial
does for you to help you create. Now in

01:42:13.092 --> 01:42:18.119
a world where I enter my creations in
Word, there are others out there that

01:42:18.119 --> 01:42:24.820
start their creations in Word. I have a
dear friend here who's got an awesome

01:42:24.820 --> 01:42:29.962
set of, uh, pieces in comic book world,
if you will, he calls them Motion Books,

01:42:29.962 --> 01:42:34.742
please give a warm welcome to Ben, the
Madefire CEO. Hey, Ben.

01:42:34.742 --> 01:42:36.958
[applause]

01:42:36.958 --> 01:42:40.610
>>Ben: Hey, Panos. Good to be here, man.
>>Panos: Here you guy, man. Oh, you got

01:42:40.610 --> 01:42:41.625
your own Pen?
>>Ben: I'm good.

01:42:41.625 --> 01:42:43.831
>>Panos: Alright.
>>Ben: Thank you. Madefire's all about

01:42:43.831 --> 01:42:49.039
storytelling, and in particular, comics.
We love comics because they're such a

01:42:49.039 --> 01:42:54.638
powerful storytelling format. They're
literally words and pictures. We've

01:42:54.638 --> 01:43:00.641
built a platform that enables anyone to
make a digital book we call a Motion Book.

01:43:00.641 --> 01:43:06.452
And Motion Books have motion, sound, and
depth. And to create a Motion Book, it's

01:43:06.452 --> 01:43:10.402
really important to have a digital work
flow. And I'd like to show you how taht

01:43:10.402 --> 01:43:23.514
works on Studio. So here we go, let me
get into my Studio here. Great, got my

01:43:23.514 --> 01:43:29.661
Pen. So I make a book called Mono, which
is about an ape-human, of course, don't

01:43:29.661 --> 01:43:34.482
we all? And my first step is to write the
script, so I'm going to jump into Word

01:43:34.482 --> 01:43:40.815
here. This is my Mono script. I'm pretty
happy with my script. I'm just going

01:43:40.815 --> 01:43:46.771
to pick my Pen and I'm going to focus on
this area, close-up of Mono, hopefully

01:43:46.771 --> 01:43:53.597
you can see that. And the step after the
script is to work on thumbnails. And

01:43:53.597 --> 01:43:57.663
thumbnails are a sketch of the action, so
I'm moving from Word to Pictures, so I'm

01:43:57.663 --> 01:44:04.666
going to put in, uh, Mono here. So, I'm
going to put in his, uh, shoulder, his

01:44:04.666 --> 01:44:18.164
back, bit of a neck, and his face. He's 
a pretty hairy guy, so there we go. Bit

01:44:18.164 --> 01:44:29.706
of an eye here, there a nose, and mouth,
ah, that's not too bad. And, I've got a

01:44:29.706 --> 01:44:36.931
caption, which I'm going to pop up here.
And I've got a dialogue, which I will put

01:44:36.931 --> 01:44:47.052
here. So I'm pretty happy with that, and
here, it's very simple to do, but

01:44:47.052 --> 01:44:51.576
previously, I would be writing in Word,
I'd be printing out onto paper, I'd be

01:44:51.576 --> 01:44:55.763
finding a pencil, I'd be drawing my
thumbnails, I'd probably rewrite, reprint,

01:44:55.763 --> 01:45:01.106
staple, un-staple. I've been known to lose
my pages, and ultimately, I'd be scanning

01:45:01.106 --> 01:45:06.223
all of that back in, in order to get back
to here and back into my work flow.

01:45:06.223 --> 01:45:10.717
I have none of that problem when I'm
working on Studio. So, my next stage is

01:45:10.717 --> 01:45:16.845
art. So, to tackle my art in layers, I'm
in Photoshop, which is a fantastic place

01:45:16.845 --> 01:45:23.034
to do this, and this is my pencil stage.
You can see that. And, I'm going to go up

01:45:23.034 --> 01:45:29.405
to my 2D pencil and my pencil layer, and
here, I'm already thinking about, uh,

01:45:29.405 --> 01:45:34.302
Mono's expression. He's not too happy
because he's being chased, so let's just

01:45:34.302 --> 01:45:41.238
get a nice grumpy drawing, and the mouth
is very important. There, it's kinda

01:45:41.238 --> 01:45:49.035
working. And, he's got a strong cheekbone,
let's get that in. And I want to get a

01:45:49.035 --> 01:45:56.236
sense of where his hairline is, and this
is the strong jaw. So, I'm pretty happy

01:45:56.236 --> 01:46:01.918
with that. And, my next stage is to go
to my Inks, and Inking is all about

01:46:02.039 --> 01:46:07.238
layering the blacks. And, here I'm
going to pick this brush that I love,

01:46:07.269 --> 01:46:12.804
which is my bone-dry brush. And, we can
have some fun. First, I want to get this

01:46:12.905 --> 01:46:17.324
mark in here, so let's just see if that's
working, so semi--strong expression. And,

01:46:17.455 --> 01:46:22.733
we can have some fun with Dial. And I
can go in here, and really show you what

01:46:22.733 --> 01:46:29.445
I'm up to, which is nice to see it big.
So, what I love about this brush is like

01:46:29.445 --> 01:46:34.037
a dry brush. So, it's a bit like a dip
pen, very good for doing this hairy guy,

01:46:34.037 --> 01:46:42.640
and, I can get a bit of, uh, the shape
going on his, uh, jaw, and we come

01:46:42.640 --> 01:46:48.845
right in. What I love is Panos talked
about how there's no lag. That's a really

01:46:48.845 --> 01:46:55.424
immediate, so I can -- and I can really
modulate and do my strokes here. So, as I

01:46:55.424 --> 01:47:01.366
come back out, I get a sense of that. And,
I'm pretty happy. I'd like to make him a

01:47:01.366 --> 01:47:09.715
touch more feisty, so here we go. And, my
next step is my color. Now, for the color,

01:47:09.715 --> 01:47:13.966
I'm actually going to pop this up, and we
can have a look at it. We can get some

01:47:13.966 --> 01:47:19.766
perspective, and for me, color is about
the mood, the lighting, the atmosphere,

01:47:19.766 --> 01:47:26.095
the texture. And it's really good to just
sorta stand back at this stage and just

01:47:26.095 --> 01:47:30.892
have a look at it. This canvas is just
huge, you can get totally lost in there.

01:47:30.892 --> 01:47:35.033
And we talked about color, TrueColor, it's
so rewarding to see my color on this

01:47:35.033 --> 01:47:39.756
device. So, I'm happy with my script,
I'm happy with my art. My art's all been

01:47:39.756 --> 01:47:45.258
in one place. Now, I can publish my book.
So, I'm going to go into Madefire.

01:47:45.258 --> 01:47:50.875
Madefire works with any browser, here, I'm
in Edge. And we've got on the left-hand

01:47:50.875 --> 01:47:55.477
side, got layers, we've got our
Photo-shopped file in the middle, we've

01:47:55.477 --> 01:48:03.430
got time, and I'm just going to check my
sequence here. So we're establishing Mono.

01:48:03.430 --> 01:48:09.359
We've got our caption and our dialogue.
That's working. And my next sequence is

01:48:09.359 --> 01:48:15.216
looking pretty good, so I'm ready to hit
publish. Here's where I publish my Motion

01:48:15.216 --> 01:48:20.739
Book into the Madefire app. This is the
Madefire App in Windows 10. Would you

01:48:20.739 --> 01:48:25.050
like to have a look at this? [laughs]
Okay, so I'm going to pop this around,

01:48:25.050 --> 01:48:41.669
and let's see how this comes to life.
♪ [quiet piano music]

01:48:41.761 --> 01:48:47.507
[explosion]
♪ [dramatic music]

01:48:47.677 --> 01:49:02.442
♪ 
[siren]

01:49:02.442 --> 01:49:08.074
[shot]
♪ [electronic music]

01:49:08.074 --> 01:49:11.910
>>Ben: It's cool to see it up here, I
have to say.

01:49:11.910 --> 01:49:15.851
[applause]

01:49:15.851 --> 01:49:19.554
>>Ben: Thank you.
[glass breaking]

01:49:19.554 --> 01:49:23.282
>>Ben: It's amazing to me that Studio
makes it possible to have my entire

01:49:23.391 --> 01:49:27.380
creative process in one place. It's an
incredible thing for creators and

01:49:27.380 --> 01:49:32.363
storytellers and certainly for making
Motion Books on Madefire. Thank you.

01:49:32.363 --> 01:49:36.725
[applause]
>>Ben: Thanks, Panos.

01:49:36.725 --> 01:49:41.523
>>Panos: That was very cool, bro, that was
super cool. That was cool. That's cool. So

01:49:41.523 --> 01:49:46.120
you saw how Studio changes the way I work,
how I create and, and it has been a

01:49:46.120 --> 01:49:51.402
phenomenal product to do so. You can see
how it's changing how Ben works. Now we

01:49:51.402 --> 01:49:55.355
have a ton of other partners we've been
working with to bring Studio to life, and

01:49:55.355 --> 01:49:59.404
to bring the Surface Dial specifically to
life, and that mode of interaction between

01:49:59.404 --> 01:50:02.692
the tow. There's a company by the name of
Mental Canvas, there's been some images

01:50:02.692 --> 01:50:06.632
around here. It's a pretty interesting
company, it's awesome. Julie Dorsey is

01:50:06.632 --> 01:50:10.478
the CEO. Uh, it's this true example of
where the software was built specifically

01:50:10.478 --> 01:50:13.986
for this device. This is a drawing you're
looking at. This is Screen Studios, this

01:50:13.986 --> 01:50:17.380
is exactly where we are. And you can see
all the dimensions in the drawing where

01:50:17.380 --> 01:50:20.749
the line's coming out of this thing, and
it's pretty beautiful. And it's an image

01:50:20.749 --> 01:50:23.948
that it comes to life only on something
where you are able to put the Pen down,

01:50:23.948 --> 01:50:28.989
the Dial down, and start creating on a
product like Mental Canvas. You're going

01:50:28.989 --> 01:50:32.860
to meet Julie later, when you go down to
the workshop. You'll be able to see all

01:50:32.860 --> 01:50:36.541
the details of what she does, and many
of our other partners. One of the things

01:50:36.541 --> 01:50:41.850
that we learned here, with Dial, that
really kinda inspired us, was the fact

01:50:41.850 --> 01:50:47.071
that when a developer, a designer, a
creator, or even somebody who sits down

01:50:47.071 --> 01:50:50.693
to edit through documents and wants to
move faster, the idea where both of you

01:50:50.693 --> 01:50:54.432
hands are engaged, one on the Surface
Dial, the other with the Pen, and you're

01:50:54.432 --> 01:50:59.174
in mode, and you're immersed, and you're
flowing. It's, it's very, very intense

01:50:59.174 --> 01:51:04.082
and you can get so much out of it. We then
took a few minutes working with our

01:51:04.082 --> 01:51:08.152
developers to put a small vignette
together, so you can see what's happening

01:51:08.152 --> 01:51:11.281
with the Surface Studio and the Surface
Dial. Take a quick look.

01:51:11.281 --> 01:51:15.985
♪ [gentle music]
>>Man: When I saw Surface Studio for the

01:51:15.985 --> 01:51:21.344
first time, the jaw drops a little bit.
>>Woman: The Surface Dial with the Studio,

01:51:21.344 --> 01:51:26.294
there's just this magic that takes place.
>>Man 2: It's definitely redefining the

01:51:26.294 --> 01:51:32.665
concept of desktop.
♪ [upbeat music]

01:51:32.665 --> 01:51:36.033
>>Miles: Sketchable is principly designed
for Pen and touch input. The Surface

01:51:36.033 --> 01:51:41.305
Studio fits it to a T. With the Surface
Studio, what I saw immediately was the

01:51:41.305 --> 01:51:45.039
size of the screen. Whatever you're doing,
if you're trying to be productive,

01:51:45.039 --> 01:51:50.494
realistically, it maters. The really
special thing about the Surface Dial is

01:51:50.494 --> 01:51:54.574
when we can change the color while you're
painting, without even picking up the tip.

01:51:54.574 --> 01:51:59.855
That's not just as good as real life, it's
better.

01:51:59.855 --> 01:52:02.724
>>Don: At Librium Software, we make
solutions for the architecture,

01:52:02.724 --> 01:52:07.278
engineering, and construction industries.
With the Surface Studio, you really have

01:52:07.278 --> 01:52:11.755
a new collaborative way of interacting
with documents.

01:52:11.755 --> 01:52:14.605
>>Peter: It is essentially the same
anglle as the drafting table. You're more

01:52:14.605 --> 01:52:18.516
immersed in the technology once you're
down in the Studio mode. With the Dial,

01:52:18.516 --> 01:52:22.095
there's an offscreen and onscreen
presence, and so, I can work however

01:52:22.095 --> 01:52:26.624
makes sense to me.
♪ [orchestral music]

01:52:26.624 --> 01:52:31.804
>>Julie: Mental Canvas combines free-
hand drawing with 3D capabilities. You

01:52:31.804 --> 01:52:36.821
could draw on a canvas, but then you
can also project your strokes into space.

01:52:36.821 --> 01:52:46.034
With Surface Studio, you just get this
really fluid experience of creation that's

01:52:46.034 --> 01:52:51.068
just not possible anywhere else.
>>Man: The experience so far has been

01:52:51.068 --> 01:52:56.098
seamless. It's going to change the way
that people do work at their desk.


01:52:56.098 --> 01:53:01.120
>>Julie: Once you start to use it, you
don't feel like you're working with a

01:53:01.120 --> 01:53:03.456
computer anymore, you feel like the
computer's serving you, rather than the

01:53:03.456 --> 01:53:09.119
other way around.
♪ ♪

01:53:09.160 --> 01:53:11.490
>>Panos: That's absolutely incredible.
[applause]

01:53:11.490 --> 01:53:15.509
>>Panos: It's incredible to see. It's
incredible to see how the Dial brings this

01:53:15.509 --> 01:53:19.609
product to life, how it changes the way
you can think about product like this.

01:53:19.609 --> 01:53:25.180
It's a product you can pre-order today.
If you want to experience it, which I

01:53:25.180 --> 01:53:29.130
think a lot of people may, get out to the
Microsoft store, any Microsoft store,

01:53:29.130 --> 01:53:32.630
tomorrow, and the Surface Studio will
be there, get your hands on it, get close

01:53:32.630 --> 01:53:38.601
to it, get close up to that screen. Now,
for $3,000, it's an incredible value. It's

01:53:38.601 --> 01:53:43.096
for the creators and the professionals
out there. But, it's also for anyone who

01:53:43.096 --> 01:53:48.591
wants to replace multiple monitors, or
somebody who uses a pad for just writing.

01:53:48.591 --> 01:53:55.373
It's got so much opportunity. I can't wait
for you guys to get your hands on it. I

01:53:55.373 --> 01:53:59.731
just can't. I want you to get your hands
on this product. Now it's available in

01:53:59.731 --> 01:54:02.932
limited quantities this holiday, so if you
do want to get your hands on the product,

01:54:02.932 --> 01:54:09.261
you, uh, you better do that pretty
quickly. This is a product that I believe,

01:54:09.261 --> 01:54:18.082
that we believe truly brings out the
Creator in all of us. I think it's going

01:54:18.082 --> 01:54:24.392
to enable each and every one of us to
achieve more, and with that, I would

01:54:24.392 --> 01:54:36.354
like to welcome Satya.
[applause]

01:54:36.354 --> 01:54:42.285
>>Satya: Thank you. Thank you Panos. It's
fantastic to be here in New York City.

01:54:42.285 --> 01:54:51.903
What you saw today is the magic we can
create when we take that most malleable

01:54:51.903 --> 01:54:59.560
of resources, software, mix it with
hardware innovation, and birth new

01:54:59.560 --> 01:55:06.524
computers and new computing experience.
But more importantly, it is about

01:55:06.524 --> 01:55:14.731
empowering everyone with a new set of
tools. Creating a new platform of

01:55:14.731 --> 01:55:27.796
opportunity for everyone. Each of us has
an innate desire to create, to connect,

01:55:27.796 --> 01:55:37.865
to express. That's what makes us human.
This is what the first computers were

01:55:37.865 --> 01:55:46.522
designed to do, to help people get more
done and more productive. The last ten

01:55:46.522 --> 01:55:55.207
years, our industry has seen the emergence
of a variety of new technologies, social

01:55:55.207 --> 01:56:04.768
networks, devices, applications, services.
Much of that innovation has been slanted

01:56:04.768 --> 01:56:11.928
towards consumption, helping us consume
more information and media in different

01:56:11.928 --> 01:56:18.898
formats. That technology absolutely has
a place in our lives and it should

01:56:18.898 --> 01:56:27.158
rightfully be celebrated. However, I
believe that the next ten years will be

01:56:27.158 --> 01:56:37.756
defined by technology that empowers
profound creation. At Microsoft, our

01:56:37.756 --> 01:56:43.484
mission is to empower every person and
every organization on the planet to

01:56:43.484 --> 01:56:53.853
achieve more. We are the company that
stands for the builders, the makers, the

01:56:53.853 --> 01:57:02.565
creators. That's who we are. Every choice
we make is about finding that balance

01:57:02.716 --> 01:57:14.185
between consumption and creative
expression. I'm inspired by what I see in

01:57:14.185 --> 01:57:21.015
the Minecraft generation, who view
themselves not as players of a game, but

01:57:21.015 --> 01:57:29.455
as creators of new worlds that they dream
up. When we think about the future of

01:57:29.455 --> 01:57:36.125
computers and computing, we think about
this generation, and everyone who's

01:57:36.125 --> 01:57:41.216
inspired by them, the new forms of
creativity, the expression that we can

01:57:41.216 --> 01:57:49.871
unleash. This is what motivates us with
Windows 10. As we pursue our ambition

01:57:49.871 --> 01:57:57.288
to bring more personal computing into
our lives, we're building Windows for

01:57:57.288 --> 01:58:07.297
each of us. One that pushes the boundaries
on input and output modalities, enabling

01:58:07.297 --> 01:58:14.469
people to write, speak, see, touch,
experience computing in new ways. With

01:58:14.469 --> 01:58:23.369
Surface, we're creating a new category
that transforms your desk into a creator's

01:58:23.369 --> 01:58:33.208
studio, a tool for creation, connection, 
and expression. We're also bringing

01:58:33.208 --> 01:58:42.098
together Windows with Office, Windows with
gaming, all as cloud-connected, AI

01:58:42.098 --> 01:58:51.899
enhanced, trusted experiences that span
all of your devices. What you also saw

01:58:51.899 --> 01:59:00.569
today was the birth of a new medium, a
future where we can move from two-

01:59:00.569 --> 01:59:10.570
dimensional constructs to 3D. From 3D
objects to Holograms and from Holograms

01:59:10.570 --> 01:59:17.249
to mixed reality. We think of mixed 
reality as that ability to seamlessly

01:59:17.249 --> 01:59:25.499
share experiences across your digital and
analog worlds. Scanning a sandcastle in

01:59:25.499 --> 01:59:31.700
the real world, making it a 3D object in 
the virtual world, sharing it,

01:59:31.700 --> 01:59:38.380
transforming it, placing it back in the
real world as a hologram. We are

01:59:38.380 --> 01:59:45.250
democratizing this new medium of
mixed reality for everyone. We want the

01:59:45.250 --> 01:59:50.377
artists, the musicians, the architects,
the students, the gamers, the builders,

01:59:50.377 --> 01:59:57.546
the makers, everyone who creates, all of
us, to help bring this mixed reality

01:59:57.546 --> 02:00:08.232
medium to life. We want to empower
people, from playing games to broadcasting

02:00:08.232 --> 02:00:14.593
games, from watching the broadcast to
interacting with the broadcast. From

02:00:14.593 --> 02:00:21.483
capturing 3D to designing in 3D, from
creating a 3D object to sharing a 3D

02:00:21.483 --> 02:00:28.434
object as a hologram. From a silo-
digital-analog world to a new immersive

02:00:28.434 --> 02:00:38.863
mixed reality world. To close, I want to
go back where we started this morning.

02:00:38.863 --> 02:00:46.064
What permeates throughout all of this is
that ultimately, technology is just a

02:00:46.064 --> 02:00:55.732
tool in the hands of humanity, a tool
that helps amplify our ingenuity and

02:00:55.732 --> 02:01:06.313
creativity. New computing medias do not
take shape by technology alone. It is up

02:01:06.313 --> 02:01:13.569
to the creators to seize the moment and
bring technology to life. We're at this

02:01:13.569 --> 02:01:20.539
point in our industry, in our history,
that a new computing platform and a

02:01:20.539 --> 02:01:28.749
new computing medium can empower
profound creation. One of my favorite

02:01:28.749 --> 02:01:42.086
poets, Reina Maria Rilke, captures it
best: The future enters into us and

02:01:42.086 --> 02:01:52.666
transforms itself in us long before it
happens. It is for each of us collectively

02:01:52.666 --> 02:02:00.444
to imagine the future, create it, and let
ourselves be transformed by it. Thank

02:02:00.444 --> 02:02:09.186
you all very very much. Thanks.
[applause]

02:02:09.186 --> 02:02:12.287
♪ [clarinet music]

02:02:12.287 --> 02:02:18.777
>>Narrator: The spirit of creativit lives
in all of us. It compels us to move

02:02:18.777 --> 02:02:23.503
forward.
♪ So tell me do you love someone?

02:02:23.503 --> 02:02:27.107
♪ I'm losing all the time I had.
>>Woman: I paint with colors.

02:02:27.107 --> 02:02:29.896
♪ I never had to know about the other
♪ Know about the other side.

02:02:29.896 --> 02:02:34.024
>>Man: I paint with numbers.
>>Woman: I paint with words.

02:02:34.024 --> 02:02:37.886
♪ [upbeat music]
>>Girl: I sculpt in 3D.

02:02:37.978 --> 02:02:42.019
>>Man: I sculpt in code.
>>Man: I sculpt young minds to go

02:02:42.019 --> 02:02:44.349
further.
♪ [upbeat music]

02:02:44.349 --> 02:02:51.299
>>Woman: I design skyscrapers.
>>Boy: I design new worlds.

02:02:51.299 --> 02:02:56.239
>>Girl: I share ideas.
>>Woman: I share experiences.

02:02:56.239 --> 02:02:58.040
♪ [music playing throughout]
>>Woman: I compose symphonies of

02:02:58.040 --> 02:03:01.905
music.
>>Man: I compose symphonies of science.

02:03:01.905 --> 02:03:08.400
>>Narrator: What we create is more than
just our work. It is our passion.

02:03:08.400 --> 02:03:14.902
Microsoft helps you turn that passion
into reality with technology that is

02:03:14.902 --> 02:03:24.644
personal, magical, and intuitive, so
nothing comes between you and your ideas.

02:03:24.644 --> 02:03:30.441
Welcome to a world where every person
is empowered to achieve more.

02:03:30.441 --> 02:03:35.115
♪ So tell me do you love someone?
>>Narrator: And every idea can make an

02:03:35.115 --> 02:03:42.241
impact.
♪Oh, oh, oh, oh, oh