>>Nathan: When you build features for
people that have a range of abilities, you

end up making something that works for 
everybody.

>>Kelly: For me, one of the amazing things
even today after 15 years of Microsoft, is

how we're inventing new experiences.
>>Brett: When we sat down, we're focusing

on using vision or no vision, we decided
really, we need to work on performance.

To start narrating, we're going to go down
to the Windows key and press enter.

>>Computer: Windows. Start Windows. Search
box. [indistinct]

>>Kelly: So right now, we're at about 80%
of capacity upon entering co-speak.

This is about how I would use my computer
>>Computer: [indistinct]

>>Kelly: That probably sounds like 
gibberish, but, I mean, once you get used

this, it's pretty clear.
>>Brett: One of the things that we spend

a lot of time looking at is how do you
really help develop or be immersed in what

it means to be blind. We built in the 
developing mode a narrator.

>>Computer: Cancel. Shift. Developer 
mode enabled.

>>Brett: So you can see that we've ordered
the screen so we press H to jump to the

first heading.
>>Computer: Heading level 1 Go to Bing

homepage.
Brett: And it will kind of immerse you in

what it feels like to not see right.
>>Computer: Click down to change to

suggestions view.
>>Kelly: Across many applications, when

you're typing, whether it's weather, news,
Cortana, you're getting search suggestions.

>>Computer: Fond du Lac, one of one,
selected.

>>Kelly: It's the first time that we're 
building that level of accessibility into

both our screen and our applications.
>>Anne: I'm going to flag this message

>>Computer: Contact delete button. Move
button. Save Flag mode.

>>Nathan: Xbox looked closely at how we 
can diversify how people represent

themselves. And so, we can see a new set
of avatars so that somebody can select

an avatar that looks more closely to 
themselves.

>>Charles: So with Windows 10, we actually
really wanted to do our part and make

accessibility great.
>>Computer: Enter. Of.

>>Sean: Whether they need a screen reader,
whether it's high contrast, whether it's

keyboard only.
>>Computer: Add level 3. Draggable.

>>Yan: It was really about making it more 
use-able and more intuitive for all of our

users.
>>Nathan: So in the future, I think the

key is really matching the ability of the
technology to the ability of the person,

so everybody can participate.
[music]

[applause]

>>Terry: Hello. Thank you. Thanks so much
for being with us here today. You know,

I've seen that video a few times now, and
every single time I watch it, I feel so

lucky to be part of this tech industry
because what unites all of us is this

driving belief that technology can
actually serve each of us. The triumph of

truly human-led design, like you just saw,
is that each of us gets to reap the

benefits of technology, that each of us is
included and welcome, and that each of us

can make our mark on the world. I'm so 
incredibly proud of our team for throwing

their personal passion, their experience,
and their very best creativity into each

success and new innovation. At Microsoft,
we challenge each of our software

developers and hardware designers, each of
our artists and audio team, each of our

production and quality designers to 
deliver our mission: to empower every

person and every organization on the 
planet to achieve more. I'm Terry Myerson

and I lead the Windows and Devices team of
Microsoft, and I'm so excited to show you

what we've been working on. When we think
about the billion people all around world

using Windows, we realize each of us is 
so multi-dimensional. Each of us has

different interests and talent, careers 
and goals. Each of us is multi-layered.

Think about yourself. You may be a gym
rat and a gamer, a student and a

professional, an artist and an architect,
a fantasy football player and a soccer

dad. You might be someone who invents
solutions that assure accessity, or makes

art out of this driving need to make the
world a better place. What unites all of

us is that we are creators of our
individual lives. As creators, we need

technology that spans all facets of our
lives, with work and play. And we're truly

inspired by every person using our
products. Consider Sief. He's a college

freshman in Bangladesh, a computer
programmer, a cyclist, and a total

Windows 10 super fan. I mean, seriously,
when Sief was just 15 years old, he joins

the Windows Insiders program and starts
emailing me daily with his ideas for how

to improve Windows. So, I wasn't surprised
that just recently, he and his two

classmates just used their Surface and
Windows 10 laptops to enter the United

Nations Shake it Out contest to help
people in the earthquake-prone areas in

India. These are creators who are using
technology to build a better world for all

of us. Or, consider Carrie. She's a 
10-year-old girl, a soccer player, a gamer

and a cancer survivor. Her father reached
out to us on LinkedIn and shared that

Xbox was a brilliant part of her
recuperation. She didn't just play Xbox1

to occupy herself. She played Fifa, Forza,
Minecraft with her friends to strengthen

her friendships while recovering from her
treatment. This is a creator who is

building a community with technology. And
then there's Pearson Education. A textbook

publisher and a pioneer in personalized
learning. So Pearson is using Microsoft

Hololins, the world's first fully 
self-contained holographic computer to

create cutting edge programs that span
education of high school students in

science to training nurses on holographic
patients. This is a creator who is

building revolutionary new ways to
to educate all types of students. So

however many layers represent you,
whatever hats you wear, wherever you work,

wherever you refuel yourself, we build
Windows to be your place to create and

play. Windows is your think tank, your
office, your studio. It's your archive,

gallery, workshop. It's your arena. It's
your sanctuary, and above all, Windows

is your kitchen table where everything
just gets done. With Windows, we want to

create real depth at both ends of the
human experience, how we work, and how

we play, alone and together. With the 
initial voices of Windows 10, we began

laying the foundation with Windows Ink, 
Pen, with Windows Holographic and

Hololins, with Xbox on Windows 10. And
because we understand that your

information is digital treasure in this 
online world, we'll be continuously

updating Windows to secure your identity,
your information, and your devices. Today,

we are so humbled by you, the over 400
million people that are now using Windows

10. That's over 600 people who chose
Windows 10 every minute of every hour of

every day for the last year, and have 
spent over 200 billion hours of their

lives on Windows 10. That's as if there's
been a 500% increase in gaming on Windows

10, and there are now 3 times as many
developers building apps for Windows 10.

And because we're so inspired by Sief,
Carrie, Pearson, and countless other

creators who rely on Windows 10, we've
set an even bolder ambition: 15 months and

400 million users later, we are going
to multiply your productivity with

creativity. We're going to magnify
gaming with state-of-the-art

competitions. So, today, I'm so excited
to announce the next release of Windows 10

that will ship this coming spring, for
free, to every Windows 10 device, whether

you own one now, or buy a great new one
this holiday, you're going to find

unparalleled new ways to create and
play. You're going to find new experiences

that place your most important people
right at the center of your digital life,

and you're going to find new experiences
for the creator in everyone. And that is

why we have named this release the
Windows 10 Creators Update.

[applause]

Now, as much as I wanted to show you
everything in the update, there's just too

much innovation to walk through this
morning, so we're going to focus on the

three most important areas in the Creators
update. First, we're expanding our vision

for mixed reality, which includes virtual
reality, augmented reality, and

holographic computing, with 3D for
everyone. So each of us can create, share,

and experience 3D and mixed reality. 
Second, gamers can experience the best

of orkay gaming in any game broadcasting.
And third, everyone will have a faster way

to connect and share with the people who
matter most - their family, their friends,

their collaborators, and fellow gamers.
Let's take a look at the first -

empowering everyone to be a 3D creator.
Microsoft Office on Windows has always

stood for helping you be your most
productive self. We're the silent partner,

always working in the background, so you
can get the work that matters the most

done. Today, for most of us, productivity
is defined by 2D emails, documents,

spreadsheets, and slides. We think in 2D.
We grew up with 2D color by numbers. We

output 2D. Yet, the next generation is
growing up with 3D right from the start.

Last month, I attended Minecon, our
annual Minecraft event with 14,000

attendees. I watched thousands of kids
interact fluently with their 3D Minecraft

world, editing in 3D with ease, moving
around in 3D world as naturally as we

scroll through a document. With the
Creator's update, we asked ourselves,

"What can Windows do to unleash the 3D
creator within each of us? How can we

help you use 3D to think new thoughts? To
gain new insights? To accelerate new

learning?" Please welcome Megan, our 
product leader, who has been pioneering

our 2D to 3D journey within Microsoft
to show you the possibilities with the

Windows 10 Creators Update.

[applause]

>>Narrator: Creativity. I guess you can 
say we've been at it for quite some

time. What begins as the tiniest flicker
of an idea has the power to evolve into

something you'd never expect. Everyday,
you get the chance to look around and

wonder, "What if?" How can we bring our
ideas to life? Creativity is a part of us.

It's woven right into our DNA. Once we
allow our boldest ideas out, they can find

their place in the world. And our world
is three-dimensional, full of perspective,

shape, and depth. So, isn't it time we
started using all of those dimensions?

3D helps us to see more, to create more,
to understand each other. Technology is

my canvas and my source for inspiration.
Now, it's given me a place for new ideas

to take shape. 3D means sharing with one
another in a totally different way. We've

always been creators, and our next
evolution is here. Imagine what you'll do.

[applause]

>>Megan: Humanity's progress has always
been marked by our creativity. Creativity

is a fundamental human need. We create to
evolve as a species, to express our

biggest ideas. We create to solve problems
and we create to tell our stories and

stimulate our minds. At Microsoft, we
believe if we can empower the world with

3D, we will unlock a new era of creativity
that can enhance your ideas and your

storytelling. A new era of innovation 
that allows you to work seamlessly across

your screen and into the physical world
around you. A new era of computing that

enables each and every person on the 
planet to achieve more. I'm Megan Saunders

and today, we're going to show you how
anyone can create, share, and experience

3D. I"m proud to announce that the Windows
10 Creators Update, 3D is for Everyone.

[applause]

Now, everyone is a big goal, so where do
we begin? Let's take a look at a video

featuring our next generation of creators.

>>Teacher: Come on in, take a seat.

>>Student: When I first heard 3D, I was
like, "It'll probably be really harder,

like bubble letters," but when I saw this,
I was like, "Whoa, look at that."

>>Woman: Whoa, look at it. It just popped
in

>>Girl: Yeah, wow!
>>Woman: Love how they added those clouds.

We think that if we can enable the 
creation of 3D content easily for people,

that we can unlock a whole new ability
for the way that they can create and the

way that they can learn new things.
>>Female Student: It's just, it's a lot

more accessible, and it feels more modern.
You just, you don't have to be an expert

because literally, in like 5 minutes or
less, I was just making whatever I want.

>>Male Student: Other 3D programs have,
like, giant tool bars at the top, and it's

hard to find just one thing to do. This
is click on the object and all of the

options just pop up instantly.

>>Male Student 2: To be able to mix
2D images with 3D images. So, I took a

picture of myself, a little selfie, and I
put my face behind it so it looks like

I'm floating in outer space.

>>Female Student 2: I really love the
magic selection tools, which I can use to

take a photo from real life and put it 
into my art. In that playful nature of

creating, they're learning at the same
time. Creativity leads to learning leads

to innovation.

>>Male Student 3: So, in the remix
exercise, we each had our own Surface with

Paint on it. We passed it on every five 
minutes.

>>Male Student 4: I started off with this
little, really cool robot, three-

dimensional object, and it became this
flying bunny character, and I thought

it was, it was cool.

>>Female Student 3: Today, I was working
on the Statue of Liberty. The clouds and

the airplane, and New York City behind it.
I actually have the Megalodon tooth that

I scanned and actually imported it into
the drawing.

>>Female Student 4: Uh, I always wanted
to work in 3D, and now I can. 3D is for

everybody.

>>Male Student: One word to describe
this experience. . .

>>Female Student: Intuitive.

>>Female Student 2: Simple

>>Female Student 3: Inspirational

>>Female Studnet 4: Empowering

>>Male Student 2: Dynamic

>>Male Student 3: Epic

>>Male Student 4: Mind-blowing, I guess

>>Female Student: I'd say it's
revolutionary.

[applause]

>>Megan: 80% of people aged 12 - 24 
believe that creativity is one of the

most important things, and in fact, they
value it 14 points higher than prior

generations. It's this next generation of
creators that has inspired what we are

about to share with you today. If we can
enable them to connect the ideas from

their minds to their screens, and then
out into the world, we could build this

amazing new platform for them to create
in new ways, to learn, and to enable them

on a path that they might not have 
otherwise chosen. So, let's begin with

creation. If we truly want to make 3D for
everyone, then we need to make 3D

creation as simple as taking a photo or
a video on your phone. Imagine, if you

will, that I'm on vacation, and I have
gone to visit my brother who lives in

San Diego, near the beach, and I just
watched my daughters, Maddie and Marina,

make this beautiful sand castle. And I 
want to capture what they created, and

today, I would be limited to taking a 
photo or a video, but let's take a look

at a new way. I'm going to show you how
we can capture this castle, this sand

castle, with our Windows Capture 3D
Experience. Now, here you can see the

sand castle's taking shape in front of me.
I'm not only taking something from the

physical world and making it digital, I'm
also taking something that would have been

temporary, and making it permanent. We all
know that as the sun goes down at the end

of the day, you have to leave your
sand castle behind. But, with the magic

of scanning, we can take this temporary
memory and save it forever. Today, I used

HP's Windows Phone, the X3, but we 
envision this experience on any device.

Now, there it is. I just made a 3D object
using my real world for inspiration.

[applause]

>>Megan: But what if I want to get a 
little more creative? In order to do that,

I'm going to use a very special member
of the Windows family. Paint is a

phenomenally popular app. Over 100
billion people use it every month. It is

also a program with a lot of history.
Over its 30 years, Paint has appealed to

generations of aspiring digital artists.
For many of us, Paint was the first

digital art package that we ever used. Its
simplicity enabled everyone to create

in 2D. I'm excited to announce that with
the Windows 10 Creators Update, we are

introducing Paint 3D.

[applause]

>>Megan: Now, some of you might have had
a chance to preview Paint, but for the

rest of you, I'd like to demonstrate
how we're making 3D creation easy for

everyone. Now, the most common scenario
in Paint is to crop a photo. So, here you

can see I've got a daughter, uh, a photo,
a photo of my daughter. And I'm going

to go ahead and turn this into a 3D
memory. So, let's start with a crop here

using our Magic Select, which allows me
to remove the background from the photo

and just keep my daughter. Move this, and
I'll move my background over. Now, I'd

like to add a few more memories from that
day, and I have just the perfect item in

mind. That exact same sand castle that I
just scanned moments ago is now a 3D

object in Paint.

[applause]

>>Megan: Let's go ahead and get my
daughters in the scene here. Move them

over. Now, I don't really want them
sitting in the back. Fortunately, because

we are working in true 3D, I can easily 
move them into the right steps of the

scene. There we go. Now, I'd like to add 
a tree, and the web is always a good

place of inspiration for that. So,
another way that we're making 3D creation

easy for everyone is with remix3d.com.
This is a community we're building for

people to share, discover, and be
inspired by 3D. As you can see, here we

are on the homepage, lots of original
creations from featured artists. And you

might also notice that we have some things
that were made in Minecraft. Minecraft is

an incredible game that really captures
the imagination of its audience. Inside

the game, people explore, craft, and 
create in a rich, 3D world. With the

Creators Update, not only will you be
able to export your creations directly

from the game, but you'll also be able
to 3D print them from right here, in the

community.

[applause]

>>Megan: Now, it's important when you're a
creator, that we have a variety of content

to choose from. So, as I scroll down,
you will also notice some objects, uh,

that were created in SketchUp. Now,
SkecthUp has been a long-time believer

in 3D for everyone, which is why we're
excited to announce our partnership

with Trimble to bring SketchUp and their
millions of creators and creations from 3D

warehouses to be part of our community.

[applause]

>>Megan: But, I came here to look for a
tree, so, let's get looking. There you go.

So, you can see there's a variety of trees
and I'm going to go ahead and select this

one here. Now, what you're looking at now
is a concept that we call board. Boards

allow me to collect many objects from
across the community and save them for

use for later. So I'm going to go ahead
and add this one, uh, to my inspiration

board. I'll go ahead and grab one more,
so I have some options. And let's go ahead

now and get these back into my scene. 
And the way we're going to do that is

here. What you're looking at now is the
community directly integrated into Paint.

We've made it easy for the community to
be integrated into any app or experience.

You can see the exact same homepage we
were just on moments ago. And I also have

access to my own personal content,
including that inspiration board that I

just added these trees to. So, let's take
a look at that, and I'm just going to

drop that tree in. Perfect. I'll just move
it over, then I'll just turn that a little

bit. Okay, it's looking better, but the
top is a little empty, so I'm going to go

ahead and add a cloud. And to do that,
I'm going to use one of my personally

favorite tools, the Doodle tool. The 
Doodle tool allows me to take any 2D

pre-sketched with the Pen and instantly
turn it into 3D.

[applause]

>>Megan: There we go. Now, for the sake
of time, let's move over to a scene that

I've advanced a little bit. We all know
that there are two sides to every story,

and in this case, here is a scene that my
daughters have been working on from their

own memories of that day at the beach. 
Now, my girls have been early testers with

Paint all along the way, and one of their
favorite things to do is create their own

personal emojis. So, I'm going to go
ahead and I'm going to take this emoji,

uh, and I'm going to do a little bit of
Remixing, uh, and make it my own, and I

have just the person for inspiration in
mind. So, let's start with some paint

brushes. The oil brush here, and I'll

color along. We've made all of the 2D pens

and pencils. We've enabled them to work on
any 3D object. There we go, that's a

pretty good-looking beard. It's coming
together. Now I'm going to go ahead and

add some sunglasses. And I'm going to use
what we call our Sticker tool for this.

The sticker tool allows you to take any
2D image and effectively stamp it to a

3D object, just like a texture. So, there
you go, two very simple, uh, operations

here. I was able to customize and
personalize my own emoji. Thank you

[applause]

>>Megan: So, I'm pretty excited about
this. Of course, when we're proud of

something, we want to share it. So, I'm
going to go ahead and publish that to the

community. And, as you can see, I have an
option to share that on Facebook. So, I

will go ahead and do that as well. And,
let's give it a second. And now let's go

out and check it out on my Facebook page.
Now, here you can see, uh, my timeline,

and there is my 3D memory that I just
created in Paint view-able on Facebook

for all of my friends and family to see.

[applause]

>>Megan: We've just shown you new ways to
create and share in 3D, but that's only

part of the story. 3D is a great medium
for expressing and it accelerates

comprehension to people in their. . . So
let's take a look at how it's valuable to

people in their everyday experiences. Over
the next year, you will see us integrate

3D across our most popular Microsoft
applications. Let's start by taking a look

at PowerPoint and see how 3D can enable
you to be creative and productive. I'd

like to invite Heather, one of our project
managers out on stage to give us a sneak

peek.

>>Heather: Thanks, Megan.
>>Megan: Hi, Heather.

>>Heather: Let's jump right into this
presentation I've been making about the

common fig tree. Now, I've already
captured my key points, but now it's time

to add some 3D magic to really drive these
points home. I'm going to start by

inserting a fig tree, the star of my
presentation. So, to do that, I'm going

to click on the insert tab. Now, here you
can see all of the things that you'd

expect, but we've added a new option to
be able to insert a 3D model. Just like

you saw in Paint, I have full access to
the 3D community directly within

PowerPoint. So, I've spotted my fig tree,
and I'm going to click insert. These are

the exact same steps that I would've taken
to add a photo or a video, but with 3D, I

can change the perspective and the scale
to tell the story exactly the way that I

want to tell it. I'm going to move this
guy to the center. Give him a spin. That

looks really good. 3D also enables me to
engage my audience even more by adding

animation. I can easily do this in my
presentation. I'm going to start by

duplicating this slide. And then, I'm
going to move and rotate the tree to

highlight the part I want to focus on.
Gonna scale this guy out. And then, I'm

going to get this back angle, and I really
like this top-down. Then, I'm going to

click transitions and select Morph. Here,
you can see PowerPoint does all of the

heavy lifting for me and creates a
beautiful 3D transition. Now, to save some

time, I built another version earlier. So,
let's have a look at my finished work.

We're viewing this in slide show mode so
you can really see the content come alive.

I can zoom in on a very specific part of
the tree to talk about a detail, and I

can mix and match 2D and 3D content to
illustrate my point, and here, this

would have taken me forever to find a
perfect angle in a photograph, but with

3D, I simply rotated the tree to match
exactly what I was looking for. As you can

see, 3D and PowerPoint are a perfect
match. The improved engagement and

understanding that 3D provides, paired
with the great presentation tools, it's so

easy to convey your ideas. We can't wait
to see the stories that you'll create

using 3D and PowerPoint.

[applause]

>>Megan: PowerPoint is just one example of
more experiences to come with 3D. Now,

we've shown you with the Creators update,
how we can bring the objects from your

physical world into your digital world.
Now, let's take a look at how our, we can

take this rich 3D content and break it
free from your screens with Microsoft

Hololins. I'd like to bring out one of the
designers on our team, Taj, who's going

to help us demonstrate this.
>>Taj: Hey Megan!

>>Megan: Hey Taj!
>>Taj: Hey everyone! Alright!

[applause]

>>Megan: Microsoft Edge was the first
browser to bring inking to the web, and

now, it's the first browser to fully
embrace 3D for everyone. On Hololins,

Microsoft Edge becomes this incredible
portal for digital content to enter into

your real world as a hologram. Now, Taj
is - we've got a camera here that allows

you to see all the same holograms that
Taj can see just from his viewpoint.

>>Taj: That's right, Megan. Here on our
hololins, we have the same, awesome

community that we showcased earlier today,
and in it, you can see Megan's creation.

What's - What's really exciting is that
this is mixed reality. We could take this

creation and put it right into this space.
So, I'm gonna go ahead and select it, and

I'm going to place it right about here.
Awesome! Looks good, Megan. Nice job.

>>Megan: Now, this creation started as a
real sandcastle that we captured, edited

and enhanced, and now it's back here on
stage as a hologram.

[applause]

>>Megan: With Windows 10, you can move 
your content seamlessly from your real

world to your digital world, and then back
again. Let's take a look at another

example with the leader in home renovation
and design, Houzz. Today, we want to show

you a proof of concept that demonstrates
how Houzz users through Microsoft Edge

on Hololins can preview products in their
own home before they buy.

[indistinct]

>>Megan: Virtual reality immerses you in
the digital world. With the Windows 10

Creators Update, powerful and affordable
virtual reality is coming to everyone.

We're bringing a whole new set of
affordable virtual reality accessories

to your Windows 10 PC. Now everyone can
create, view, and interact with 3D objects

in mixed reality, from augmented reality
to virtual reality, and everything in

between. Taj is now going to put on one
of these virtual reality accessories.

Let's see how the same Windows 10
experience we just saw on Hololins now

carries over to the virtual world. Taj is
standing with - here with me on stage,

but just like that, he's transported to a
beautiful house on the coast.

>>Taj: So, I'm so excited to share with 
you all my virtual space, but just quickly

note there's a version of me there on
screen so you can follow along in the

experience.

>>Megan: And because this is Windows,
wherever you choose to go, you'll always

have the apps you know and love with you.

>>Taj: So I'm creating this massive
screen where I can watch my beloved

Sounders play. Go Sounders! I love those
guys, they just made the playoffs, so I'm

pretty amped about that. And then, on this
back wall here, I've created - I have a

shelf of all my favorite apps. And to the
right, I've got Microsoft Edge opened up,

with the community. That's the same
community I showcased earlier in the

Hololins demo. And from that, I was able
to pull Megan's super-awesome 3D memory

and place it here on the shelf with me,
all in virtual reality.

>>Megan: Windows 10 makes these 
connective mixed reality experiences

possible, allowing Taj to take a 3D
memory that I created in Paint into his

real world with Hololins, and then into
his virtual world. But VR also allwos Taj

to create new memories.

>>Taj: Alright, Megan, I've got a great
idea. Let me call up Holitour, and I've

always wanted to go to Italy to check out
the architecture there, so take us to

Rome.

>>Megan: Here, Taj is outside the Roman
Pantheon in Holitour. VR is an amazing

place to enjoy the many 360 degree videos
that are available on the web. Holitour is

a special experience that takes that idea
even further and allows you to explore

and interact with new places. It was made
for Microsoft Hololins, but here it is in

virtual reality, running with Windows 10.

>>Taj: So, this is incredible. I actually
love this space. What's even more amazing

is that it's interactive. So, I'm in front
of the Pantheon. Let's take a closer look.

>>Megan: This is just one of the many
examples of places that you can visit in

Holitour, and one of the many experiences
that Windows 10 and mixed reality enables.

That looked like a great trip. Thanks,
Taj.

>>Taj: Thanks, Megan. Thanks, everyone.

[applause]

>>Megan: With the Windows 10 Creators
Update, we took a sand castle from the

real world, captured it as a digital
memory, remixed it with Paint, shared it

out on the web, brought it back into the
real world as a hologram, and then, into

virtual reality. Our content is no longer
confined to a digital or physical form.

It has evolved. By making 3D for everyone,
our digital world starts a new, more human

journey. Imagine what you'll do.

[applause]

>>Terry: Thanks, Megan. Our tech industry
talks a lot about the democratizing

effects of technology, and I think we all
just saw that happening right here and

right now. With the Creators Update, our
partners, including HP, Dell, Lenovo, Asus,

and Acer will be shipping virtual reality
headsets like Taj just demo'ed. These

headsets will be the first and only to
ship with inside-out, 6 degrees of freedom

sensors. Unlike every other virtual
reality headset in the market today, this

means there will be zero need for a
separate room, zero need for a complicated

setup, and while those other, less
immersive accessories today cost over

500 dollars, sometimes, most of the time
requiring a new, expensive device, we are

announcing today that these Creators 
Update accessories will start at just $299

[applause]

>>Terry: So with the Creators Update, you
and the millions of other Windows 10 users

can turn on your laptop and immediately
start scanning in 3D, start printingin 3D,

start creating in 3D, start sharing in 3D,
and start experiencing mixed reality. So

now, let's talk gaming.

[upbeat music]

>>Terry: That wasn't the Foo Fighters
concert or a political convention or the

consumers' electronics show in Vegas. 
That was an e-sports tournament. Last

year, more people watched the League of
Legends championship, a Windows PC game,

than the World Series. Young gamers are 
now spending twice as much time watching

people broadcast their game play than they
do playing games themselves. This year

alone, Minecraft videos have been watched
over 50 billion times. I think half of

them could have been by my son. Game
viewing is just now a real social

phenomenon, and this type of passion and
innovation is inspiring us to build on

the long-term commitment that Microsoft
has had to gaming almost from our very

beginning. Think flight simulator 30 years
ago, or Gears of War 4, Forza Motorsports.

Think Solitaire or our new Xbox 1s, a
Windows 10 device that will design the

best console gaming experience. Since its
launch 15 years ago, Xbox continues to

deliver serious fun, no matter where you
play, in your living room, or now your

Windows 10 PC. The Windows 10 Creators
Update, we've designed it for e-sports and

game broadcasting. Whether you're one of
the millions who love watching the most

elite gamers battle it out in e-sports, or
whether you're an aspiring creator, aiming

to reach millions of viewers with your own
game play broadcast, Windows 10 will be

your platform for gaming glory. Please
welcome Jenn from the Xbox team to show

you what's new with gaming in the Creators
Update.

[applause]

>>Jenn: Thanks, Terry. How are you all
doing?

[cheers]

>>Jenn: Alright! Let's talk gaming! I'm 
Jenn McCoy, known on Xbox Live as Reardon

Steel. And gaming has been a big part of
my life, ever since I was in school and

I'd stay up late every night, playing
games with my friends. So, as you can

imagine, working on Xbox is a total dream
come true. I have three announcements

today sharing with you what's coming for
gamers with the Windows 10 Creators

Update. Let me start with game
broadcasting. As Terry explained, the

popularity and time spent watching gaming
is through the roof. And we know there are

many reasons why people watch game play
today. Sometimes, it's to check out a new

game before they buy it. Other times,
it's to learn how to play a game better,

to get through a certain level, or beat
a particular boss. And in a lot of cases,

they're watching for pure entertainment
value. It can be just as much fun watching

the person streaming as it is playing the
game yourself. As a spectator, it looks

something like this. My college buddy,
Jason, he lives back in Texas, we don't

see each other in person very often.
We keep up with each other through our

shared love of gaming. Here, I'm watching
Jason broadcasting his game play of Forza

Horizon 3. He's streaming using a service
called Me, which makes it really easy to

watch and to interact with the person
broadcasting the game play. In fact, Jason

has set it up so people watching can 
suggest what he do next. Now, look at the

buttons on the bottom of the screen.
You're going to see one there that says

"go off-road." I'm going to click that 
button and you'll hear me suggest to Jason

that he take it off road.
>>Computer: Time to off-road that view!

>>Jenn: [laughs] There you go! He totally
listened. It takes backseat driving to an

entirely different place. Watching other
people stream their game play is easy,

but it can be a different story if you
want to be the broadcaster. For a lot

of people, the idea of broadcasting their
game play can be really intimidating. You

got to download and set up the software,
learn how to configure stream, and then

of course, getting folks to actually
watch. So, here's my first my first

announcement. With the Creators Update,
we're making it so each of us can become

a game broadcaster because we're building
game broadcast technology right into

Windows. Cool, right?
[applause]

>>Jenn: Let me jump into my own game, and
I'm going to show you how it works.

Alright, here we are in Fortson. Before we
start driving, I'm going to show you how

easy it is to start a broadcast. I hit
Windows G on my keyboard. That's going

to bring up the game bar. Then, I'm going
to move it over here to the side so I can

easily see the broadcast window while I
play. Then, all I have to do is click this

button to start broadcasting. Just like
that, we're live.

[applause]

>>Jenn: It's that simple to start a
broadcast right from Windows. Now my

friends or followers can watch me 
broadcasting my game play. Now, I want to

ask you all to keep an eye on that chat
window on the right-hand side. There's

my first viewer. No pressure. Hey DJ
Strafe, what do you think about Fortzon

Horizon 3? Game is an amazing service to
broadcast with because there's virtually

no lag between my broadcast and what 
viewers are seeing on their end. So,

DJ Strafe and I could have a conversation,
and it's pretty much real time. We're

starting to get more viewers, and that's
because Xbox Live is letting my friends

and network know that I'm playing. It's
helping me build out an audience.

Alright, I"m going to pull off right here.
It's a beautiful viewpoint. Now, on

Xbox Live, we have this thing called
Plugs. They're a way for people to come

together around similar interests. My Plug
is called "The Race in Texas." It's made

up of people who are from Texas and who
enjoy racing games. And everyone in "The

Race in Texas" are all able to see when I
started broadcasting. They can tune in

from anywhere, whether they're on their
Xbox One console, on their PC, or even out

and about on a smartphone. As a
broadcaster, that means I can build out a

substantial audience for my stream because
it's super accessible. Alright, I think I

need to - -
>>Game: Notice the chat window.

>>Jenn: [laughs] These are my friends
telling me to pay attention to the chat

window again. So, StormAnnie is saying
that I should tell y'all about custom tour

routes. So, let's do it. Now, y'all know
that competition and gaming go

hand-in-hand. We see that every day with
the massive interest in e-sports. Terry

talked about how many people watched the
League of Legends championship this past

year. And that's, like, the pinnacle of
video competitions today. There's also

hundreds of smaller championships and
tournaments held every year. Typically

organized by a game developer or a
professional tournament operator. They're

the ones who determine the entry 
qualifications and the rules of play.

But, now we want to break through another
level of tournament competition to players

of Xbox Live. One where you determine
the rules of competition. So, here's my

second announcement: With the Creator's
Update, we're giving players the ability

to create custom tournaments using
Arena on Xbox 5.

[applause]

>>Jenn: Alright, let's go back to my
desktop. I'm going to open the Xbox app,

show you how it works. So, we want to give
gamers the ability to create their own

tournaments and challenges, just like you
would do if you were setting up a fantasy

football league, or joining an intramural
soccer team. Custom tournaments are a

great way that you can compete against
your friends. You don't have to qualify

for a professional tournament, and you
don't have to track everyone's scores

offline. Arean on Xbox Live is going to
do it all for you. So, the first thing I

need to do to set up my tournament is to
pick the game. I'm going to pick Killer

Instinct. KI's a popular fighting game,
where you square off against an

individual opponent. And with the
tournament structure, my friends and I can

determine which of us is truly the gaming
master. Alright, I'm going to call my

tournament the "KI Throwdown." And, let's
see, I'll put it on Xbox Live and extend

it to all my friends. Then I need to
choose a game mode. I'm going to go

through Classic Bracket approach. Okay,
tournament style. Single elimination or

double elimination? Single, definitely.
You lose, you're out. Alright, let's set

it for tonight, and create my tournament.
Invite is out and the countdown to my

tournament begins. It's all integrated
with Xbox Live, so this service will

compile stats and determine a winner,
taking the administrative work off of my

plate and letting me focus on the playing,
and, maybe a little trash talk. Best part

is, it doesn't matter which device my
friends choose to play on, whether it's

a Xbox One console or a PC running Windows
10, Xbox is bringing players together and

giving each of us the ability to set up
our own custom tournament. So, that was a

look at a couple new things that are
coming with the Creator's Update for

gamers, but you don't have to wait until
the spring to get in on the action. There

are plenty of amazing games playable right
now on one of the most popular Windows 10

gaming devices, the new Xbox One S.
Starting at only $299, the Xbox One S has

been the top-selling console in the US and
several other markets for the past 3

months. Let me show you why. So, here I
am, on the Xbox One S, playing Fortz

Horizon 3. Now, when I play it on my
Xbox One S, connected to a 4K television

with high dynamic range, this game looks
particularly stunning. The detail on the

car is incredible. You can actually see
the sparkle and reflection off the sand.

And of course, if you want the highest
possible visual fidelity, you can play

games like Fortzon Horizon 3 and Gears
of War 4 on your Windows 10 gaming PC,

and with the Xbox Play Anywhere Program,
when you buy one of these games, you get

to play it on both the Xbox One and
Windows 10 PC for no additional cost.

Your game saves, your progress, your
achievements, they're all saved on Xbox

Live and shared across both platforms.
Now for those of you who balance your game

play full of movie-watching, you can also
watch 4K video by a streaming service like

Netflix or with the built-in 4K movie
player. That brings me to my final

announcement. This one is especially for
you audio enthusiasts. I'm excited to

announce that BitStream Audio pass through
including Dolby Atmos support, is coming

with the Creators Update for Blurays on
Xbox One. Yeah!

[applause]

>>Jenn: We're building Windows 10 to be
the best platform for 4K gaming, and with

the Creators Update, we're building it
to be the best platform to enable each of

us to become a game broadcaster. Thanks
y'all.

[applause]

>>Terry: Thanks, Jenn. So, the passion of
your game broadcast fans and bracket

rights and e-sport athletes will be yours
in your Xbox or PC with the Windows 10

Creators Update. Now, we take a step back
and see Megan creating her daughters, or

Jenn racing with the Racing Texans Club.
We look across all of our lives and the

common thread between our most productive
and our most fun moments are our people,

the ones we share these moments with. The
magic happens when we collaborate with our

co-workers. The magic happens when we play
with our friends. And today, our people

are confined within individual 
applications, specific social networking

apps, an email app, texting aps. With the
Creators Update, we are placing people

in the center of your Windows experience,
right where you want them. We want to

inspire true creativity and true 
connection. Please welcome Allison to

show you some of her team's work in the
Creators Update.

[appluase]

>>Allison: Thank you, Terry. Hello,
everyone. My name is Allison Mahoney,

and I've spent much of my 15 years here at
Microsoft thinking about how to support

stronger human connections to technology,
and today, I am proud to show you how we

are placing people at the center of
Windows. Over the last decade, we have

seen an incredible explosion of ways to
connect with people across our devices.

What started with the delightful
simplicity of email has now grown into

a patchwork of applications and services,
from Facebook to SharePoint, from

Messenger to text, from Skype to LinkedIn,
each network bringing increasingly

innovative ways to connect with a growing
network of people. While the benefits of

our growing social networks is very clear,
it also comes at a cost: complexity. When

we talk to our customers, we see a
universal truth again and again, that most

of our communications happen with a few
key people. These are the people who

matter most in our day-to-day lives. It's
the moments we share with these people

that define us. For me, that's my husband
Peter and our twin girls, Jillian and

Taylor, Vicky, a close co-creator of
Microsoft and my friend and neighbor,

Pearl. Yet, today, these people are peers
amongst the infinite other people. They

are buried in our apps. They get lost in
the complexity. So, we asked ourselves,

"What would it mean to prioritize our most
important people in Windows?" With the

Windows 10 Creators Update, we will give
you a faster way to connect and share with

the people who matter most on any Windows
PC. Let's take a look at how the simple

presence of your people will give you a
faster way to share, a simple way to cut

through the noise, and a new way to feel
closer to the people who matter most. I

want to start with a common task on
Windows: sharing. Our goal is to make

sharing in Windows as fast and easy as
possible. And while it's not complicated,

there's a lot of steps involved. I still
have to find the content, launch the

application with the person that I wat
to share with, I have to find that person

in the application, attach the content, 
and send. With the Creators Update,

we'll change this. Would if you could
simply drag any content directly to Vicky,

view the message, and send? Couple steps
and you're done. Doesn't matter if you

want to share a document or a PowerPoint,
picture or a video, the friction is

reduced by taking out the steps of making
that connection. We will also carry that

principle of connecting you quickly to
your important people across Windows.

The Windows sharing experience in any
application will now understand my people.

So here, in the Photos app, we see my
daughter skiing, and I want to share this

video with my husband. I can quickly link
a message, sharing my excitement that

it's almost ski season, a big deal in our
house, and when I'm ready to share, I

go to the Share charm and of course, my
people are there, including my husband

Peter. If I want, I can add a message.
Send, and I'm done. With the Creators

Update, we will give you the fastest way
to share with the most important people

in your life anywhere in Windows. The next
problem we wanted to tackle is something

we can all relate to: it's the overload of
communication that comes from being

so accessible to so many people. It's all
too easy to miss communications from the

people who matter most. Those few
important people get lost among the many.

How many times has a coworker or your
partner or friend texted saying, "Hey, did

you get that mail that I sent you?" And
too often, we just miss it. With the

Creators Update, we're going to bring
multiple communication applications

together and filter them by your most
important people in one simple place.

We'll start by integrating Mail, Skype,
and introduce SMS Relay from Windows

and Android phones, quickly add Xbox Live,
Skype for Business, and of course, making

it extendable by our partners. So, when I
get that urgent text from my husband

Peter, who's currently at the store, on
his phone and trying to get in touch with

me, I'll see it right on my desktop. Then,
it's one tap to view the message, and in

one single place, I can change from Skype
to Mail app, which provides me with a view

of my inbox dedicated just to Peter. I
can see the mail he's referring to, read

the content of that mail, and then quickly
respond in the app of my choice. Here, I

respond back to his phone using Skype,
letting him know I support our daughter

Taylor's choice of a unicorn cake. Great
decision! With Windows 10 Creators Update,

we will give you a way to cut through the
noise, so you never miss a moment with

your most important people. Finally, these
people aren't just who I talk to the most

frequently, they are the closest people in
my life. And too often, technology

obscures that human connection, the
emotion that these relationships represent

to us. For these important people, how we
communicate, it matters. The Windows 10

Creators Update will introduce shoulder
taps, little nudges that can help you

express what you're feeling right on the
desktop. Whether that's my daughter Julian

reaching out with a heart and a smile, my
daughter Taylor, with a playful unicorn,

created in Paint 3D, of course, or even my
coworker Vicky saying that it is time for

me to get off the stage with a mic drop.
With the Windows 10 Creators Update,

we will give you a faster way to connect
and share with the people who matter most

on any Windows PC. In your life, you put
people first, and now Windows does, too.

Megan, Jenn, and I have had a chance to
show you just some of the highlights

coming in the Windows 10 Creators Update,
but there is so much more, and I want to

give you a sneak peek. Thank you.
[applause]

[upbeat music]

[applause]

>>Terry: Thank you. So, with all due 
humility, I want to share our goal for

Windows 10. It's to have the effect of
Gutenburg press on this next generation.

We want to free 3D, free mixed reality,
free e-sports game broadcasting, and so

much more for everyone. This week, we are
releasing early builds of the Creators

Update to all of our Windows Insiders. If
you're not a Windows Insider yet, please

join us and help us shape this future as
part of the world's largest collaborative

software project. Now, for technology to
serve all of us, we need to ensure that

there are devices for each of us. There
has to be a breadth of devices to meet the

needs of individual creators, like Sief
and Carrie, to organizational creators,

like Pearson Education. A breadth of
devices to meet the needs of the most

professional creator to the youngest
creator. We work harder than anyone to

make sure there are devices for everyone,
all around the world at all price points,

phones, tablets, to PCs, 2-in-1s, game
consoles, mixed reality devices, IOT

devices, and more because it is our
mission to ensure that everyone everywhere

on the planet can achieve their potential
at work and play. And every now and then,

in pursuing our mission, we see the
opportunity to create a new category of

device, like we did with Surface, like we
did with Xbox, like we did with Hololins.

And we seize these moments to create
something so much more than a product.

We seek that special alchemy when a device
and software pair perfectly to create

something new, to create a profound
experience. Please welcome Panos, our

leader of Microsoft devices.
[applause]

>>Little Boy: When I grow up, uh, my
sister's an engineer, and it's really

cool, and I want to be just like her.
>>Little Girl: When I grow up, I want

to be a drawer.
>>Older Boy: I've got this really awesome

music teacher. He DJs on the weekends.
>>Little Girl 2: Did you know my cousin

makes clothes? She designs them and
everything, and it's super cool, and

that's what I'm going to do when I grow
up.

>>Little Boy 2: I told my teacher that
Drew Brees doesn't do algebra, but she

said that he uses X's and O's.
>>Little Boy 3: My neighbors have a robot,

and it's super cool, and that's why I want
to build a robot when I grow up.

>>Boy: My older brother always got in
trouble for doodling, and look where it

got him!
>>Girl: People think my sister makes

computers, but she says she brings
imagination to life.

[inspiring music]

[applause]

>>Panos: Uh - that's why you guys called
me up, that's cool. Uh, I love that

video. There's a bunch of reasons why,
I've got to share it with you really

quick. And -- and there's -- there's this
idea where the product helps bringing all

those people's ideas to life, like that's
a very, very cool thing to see, and that

momentum's real in that, and when you see
people doing amazing things like that, it

kinda gets you thinking, and that's what
we do it for. You know, whether it's

Hololins or Surface or Xbox or Surface
Hub, all these devices are bringing this

experience together in such a delightful
way, and people are loving these things.

Favorite part about that video, absolute
favorite part: at the very end of that

video, watch it later, that is the
mechanical engineering team and the actual

Surface design team working together,
creating Surface on a Surface. We often

talk about how products that we make are
nothing more than a reflection of the

people that make them, the people that
use them, and the people that love them.

That's what these products are, and they
are meant to be seamless in your life. I

met a gentleman. I want to tell you his
story. Uh, he inspired me. I can't see

any of you, but he's here. Lawrence
Douglas, are you here? There he is. Hey,

bud. I'm going to talk about you. I hope
this doesn't get hard, but give me just

a sec. I met him not too long ago. He's a
super fan of Surface, which is just

exciting. We learn so much from you. When
you talk to us, we hear about it. For

those of you watching at home, that's a
big deal. We take that feedback, we

learn. Lawrence came in, but he came in to
tell me what he loves about it. Now, he's

a father of 4. He uses a Surface Pro 4,
and you know, he works at USC, the

University of Southern California. He put
all this together, he comes in and says,

"Panos, I'm so busy. It's unbelievable.
It's unbelievable. I'm moving, moving

moving, but I got this Surface Pro 4, and
I started taking it to work. I stopped

using my laptop, like a lot of you here.
And, I start to move, from station to

station, I do my work. I'm a little bit
more versatile." Key, that versatility.

Then he goes on to tell a story. He says,
"I get home. I open the kickstand. I sit

back. I watch a movie with my wife, my
kids. It's pretty awesome." Here's the

moment that turned for me when I heard
his story 'cause we here that story a lot.

Here's where it turned. He then went on
to tell me more stories about how he's a

basketball player. That's cool. And he
said, "Throw me a basketball. Right when

I get it, I know what to do." Now, that's
inane. That's something he's known

growing up. Then he says, "Hand me a
Surface Pen." And something just came out.

This idea where he used to write growing
up to create, and that was such a powerful

thing for him. Translating to now a
digital pen that he puts on a screen,

where all of that comes back, all of it,
and now he's telling me how he's creating

again. Yeah, you can't imagine how I feel
when I hear it. That entire summary is

kinda representative of what we talked
about two years ago, so let me just take

us back for just a second. This conflict
we talked about when we were launching

Surface Pro 3, not sure you remember it,
but it was when somebody would walk into

a store, and they didn't know. They
needed a laptop. You were told you needed

a laptop, but you were told to buy a
tablet 'cause that's what you should want.

And you'd walk into the store, and you'd
ask the RSP or the sales person or even

your IT department, "Hey, what should I
have?" And the answer should be, "Well,

what do you want to do?" That's completely
gone. We launched Pro 3 and this momentum

in this category just spiked. The 2-in-1
category is created. Folks are running

after it and this versatility is just
exploding! It's awesome to see! Now,

we have millions and millions of people
everyday using a Surface, telling us

their story. It's a great story, like
Lawrence's. And now you have the Creators

Update coming, just bringing this pen
more to life, bringing touch more to life,

bringing that versatility, the ability to
create more to life. Last year, we

introduced the Surface Book. You remember
that? We had some fun doing that. We had

a good time.
[applause]

>>Panos: Now, Surface Book today - we're
pretty proud of this - but, you know, and

I can throw a bunch of data at you, but
let me just simplify. Surface Book today

has the highest user satisfaction among
any current Windows 10 machine out there

or any Macbook. All of them. It's way
bast -- way past. The question is why,

why, why is that, how is that. It's that
same versatility you needed in Pro 4

coming to life in that device, but more
importantly, that familiarity that we all

have in the laptop form factor and that
stability you get from it is real, but the

fact that you can take the screen off and
hand it to somebody, the fact that you

could just do that and show them your
work, or take it off and move it, hold it

and write, like as if it were a legal pad
and you were the best lawyer on the

planet, and you might be, but even if you
aren't, you can pretend to be, it doesn't

matter. That's the versatility. This is
my little guy. This is Cosis. That's a

picture his sister took. It's for me, 
the essence of the product, and I'm so

proud of this kid. He's such a good kid.
He drives so much in me to think harder,

work harder, but here he is learning,
every single night, he takes this posture,

every night. We're still lucky, he doesn't
hide in his room. He does it right there

in the living room. He lays on the floor,
he does his work. I don't know how, his

brain is firing. He's working in OneNote,
and he's sharing with his teachers real

time. You see that software experience
coming to life, but more important than

that, you see his brain firing full speed,
learning full speed, in ways he couldn't

do before. There is no paper and pencil
for this kid anymore. It's very -- it's

very, very one of these things where you
just take it, and you go, "'Kay, this is

what it was meant to do." People reverse
it, and you know what, when he's done, he

reverses it back and he starts typing, but
his emotion, his learning abilities are

changing here. Now, with Surface Book,
we've been lucky. We have a bunch of

great customers. They've been giving us
a ton of feedback. And that feedback

includes, "Hey, how to make the product
better," and we do that as fast as we can,

and it's been pretty awesome to see the
uptake and how excited people are. But,

there's another set of feedback that's
been coming in. Comes from gamers. They

want more frame rate. They just want it.
[laughter]

>>Panos: I don't really get it, but I --
they want it. Engineers, they want to spin

more parts in Cat, and they don't want
any lag, zero. They want to render

beautiful parts real-time, all the time.
I don't get that either, but they do. And

we hear it. Do you know what everybody
asks for? Don't answer it, it'd be awful

if you were wrong.
[laughter]

>>Panos: I'd feel terrible. Everyone asks
for battery life. Everybody wants more

battery. It actually doesn't matter what
device you're using. Everybody asks for

more. So, here's what we did. We took the
Surface Book and we took the high-end

product portion, so the top-end skew, if
you will. We took the core I7, and then

we gave it more. And we fit it in the
exact same beautiful design you wanted.

Take a look.

[upbeat music]

[applause]
>>Panos: To the Surface Book lineup. This

is the most powerful Surface Book yet, by
far. It has over two times more graphics

than the highest in Surface Book skew on
market today. So, we're doubling the

performance. It essentially has three
times more than that of the highest end

Macbook Pro 13, so just to put it in
context.

[applause]

>>Panos: It pushes a full 1.9 teraflops,
but we didn't just update the processor on

this product. We made two fundamental
moves, improvements, all essential to the

details. First thing I really need to
point out is this isn't just picking up

a processor and dropping it in. I mean,
that's not what we're talking about. We

had to make full thermo re-designs of
the product, but one of the critical

dimensions of the product happens to be
the envelope design. We talk about how

people love the versatility and that's why
the customer satisfaction is so high, but

all that versatility, don't forget, always
comes in something you want to be proud

to hold, something that you believe is
beautiful, something you want to show

other people. That's just a truth in
product. And so, we double the

performance, we redesign the entire
thermal system from the inside, we add

essentially, a second fan to be able to
move air faster than ever before with a

set of hyperbolic cooling fans in the back
of the product. So therefore, we can pump

up that performance for you and give you
everything you need. Here's the other

thing we did, fairly simple, we put more
batteries in the product.

[laughter]

>>Panos: We gave you 16 hours of battery
life, 16.

[applause]

>>Panos: Now Surface Book is pound for
pound, without any doubt, the most

performant laptop on market, without any
doubt. There's no other product, nothing,

that has that level of battery, that
level of computation, that many pixels,

in that like -- in that like form factor,
nothing. It really is the ultimate laptop.

I hope you like it.
[applause]

>>Panos: We really think you will. You
can pre-order it today, no doubt. Get out

there and pre-order it. You're going to
get this product in November, and it's

for the people really pushing
performance. This is it. This is the

top-end product that we want -- if you
want the top-end, go after it. But here's

the deal, not everybody needs all that
performance. They just want that

performance and versatility. There's a
Surface out there for every single person.

I'm sure of it. Don't forget that, and
with the Creators Update coming, and

when you see these products continuously
getting better, moving faster, helping you

drive harder, bringing everything there is
to Surface to the table, if you ahven't

tried a Surface, please go get your hands
on one. Get out there and get one. They

start at $899 on Surface Pro, and then
you can get into Surface Book for $1499.

Alright, we're going to change here just
a little bit. You guys want to hear about

a new product?
[applause]

>>Panos: [clears throat] [laughs] I'm
glad you are pumped, sir. Turns out I am,

too. So, today was always going to be
about more than Book, it was going to be

more than Pro, it was going to be about
something new, and we're going to share

that now. We t -- we totally believe that
Surface changes the way you produce,

the way you create, like my little guy,
the way you learn. It -- it just changes

how you operate and it moves seamlessly
through your day. It's about you at the

center. It's a reflection of you and what
you want to get done. It's about being

creative, it's about being productive, and
that's what we strive for. I think that's

critical. The product I'm going to show
you today takes all of that to just one

step further. It's going to seem pretty
familiar, it's gonna -- it's gonna seem

pretty familiar. But it's -- it's gonna
feel different. I believe in this thing

where your ideas can be one of your most
valuable assets, each one of you. I

believe that. I also believe that this
product will help you bring your ideas

to life. I'd like to introduce you to
Surface Studio.

[applause]

>>Panos: This is Surface Studio. Uh, I
love this product. Isn't it gorgeous?

Every time we show it to somebody, they --
we get this -- I never like saying a

product's beautiful because that's, that's
kinda weird, but I gotta tell you, uh, I'm

going to show you at home, like take a
look at that. Every time we show

somebody, I think we hear, "Man, that
thing's beautiful." Take a look, so when

you look at this product, there's a few
ways to kind of wrap your mind around it.

I'm gonna walk us through a few of those
right now. So, uh, first thing to note is

we really did build it for creators. We
built it for professionals. It's meant --

it's meant, all these ideas, it's meant to
transform the way you're gonna work it.

It has to. It's what it's meant for. It's
gonna help you produce what I think in --

in its essence, in everything we designed
it around, 'cause we want it to transform

the way you create and think about
creating. It's kind of built, when you

look at it, you can look at both of these,
but you look and it's -- it's built to

pull you in. And I'll explain that, but
it is -- it is all fundamentally made to

immerse you into the content or to the
creation that you want to work with, and

I think that's something to kind of
understand as we walk through. If you can

remember that, that'd be helpful. Start
with the screen though, because if you can

see how thin it is here, this is a forged
aluminum enclosure, the lines are as

seamless. When you have a chance, in the
showcase later, get as close to this

product as you can, and I want you to look
at every subtlety here. There is a

collection of so many details that you
will not see, and they all come together

so beautifully on the product, but start
with the enclosure when you have a

chance, take a look at it. It's a fully
embodied aluminum enclosure. Its housing

the thinnest LCD that has ever been 
created at 1.3 millimeters that sits in

this product at this size.
[applause]

>>Panos: You have to think here, we
re-invented the back light, the prism

sheets, the color filters, the polarizers,
the glass itself, all coming together.

There's a ton of work that goes into this
screen that I think you can kinda feel --

you can kinda feel it, but if you take
that 1.3 millimeters and you take that

aluminum chasse, this is the thinnest
12 and a half -- it's 12 and a half

millimeters -- this is the thinnest
desktop monitor ever created, and of

course, it has touch, of course it has
touch, whatever.

[applause]

>>Panos: Take a look at the front of this
product. It's a 28-inch diagonal, that's

28 inches across. It pushes 13 and a half
million pixels. That's about 63% more

than a 4K TV if you're doing the math.
On this product, you want to be able to

see everything at all times, no matter
where you are. The only thing you won't

be able to see on this screen specifically
is a pixel. The reason for that is the

closer you get to it, we want to keep
you there. Have you ever walked up to

a high-definition TV and got a little too
close? You have, clearly. And it's kinda

blurry. That's not good for you, by the
way, just get further back and get

perspective. You've done that? And it
just gets more beautiful when you find

that perfect -- you can find that perfect
distance to your TV. This product, no

matter where you are, the closer you get,
I think, the more refined it gets. The

further you get, the more perspective and
beautiful it gets, and it stays with you.

That is critical. If we're going to keep
you in that space, if we're going to keep

you immersed in your content and what
you're trying to create, I think that's

vital. I think that's vital. So now, let's
talk about the colors on this screen.

Because when we talk about this idea
where you can't see a pixel and you need

to see all your content, you also need
to be able to see life as it was meant

to be. So, we call this TrueColor, and we
designed the product for the depth or

color within it, and it's kinda -- I'm
gonna show you a few things as I walk

through this, but the idea is we want
to render the deepest reds possible, we

want to bring you the truest blues
possible, we want to bring you the most

vibrant greens you can live with to just
bring the real world as you know it.

Okay, think if you were a movie director.
If you're making a movie, if that's what

you're doing, you want to make it as the
world's meant to see it in real color and

real light, that's critical to you. Or,
if you're the person watching as intended

from the director, you want to see that
intent. It's like in real life when you

take a photo, don't you want to see
the beauty of a photo when you get it?

Don't your memories come back? All those
senses are firing and color being the

deepest and richest one. So this product,
with its 13 and a half million pixels,

with a bunch of color calibration that we
do with Surface to bring it to life, we're

able to get you the most depth you could
possibly find in these colors, that then

allows the creator to make exactly,
render the world, if you will, as he or

she believes it needs to be rendered.
Now, with the integration with Windows

and the device, you hear Terry talking
about how those things come together

when things light up, here's a subtly for

you, if I just click through here, you're
going to very, very see some - if you

keep clicking - you're just going to see
a difference in the screen, just slight,

subtle changes. Now what I'm doing is
I'm moving from DCIP 3, which I think many

of you understand, that's cool.
[applause]

>>Panos: to SRGB on the fly. Why? If I'm
going to create in those deep colors, but

I'm not sure if my customer or who might
be watching this movie has the ability to

push this much pixel as somebody, or this
much beauty, or this much depth, keep in

mind, this there is no monitor on the --
in the planet like this one. Yeah, there's

9 -- there's 99% better color than the
monitors on the planet, so you're

gonna -- e --- there is this world where
many are living in SRGB, so when you do

create, this idea where I just have one
flip, and as I'm creating and writing, and

I'll show you that in a bit, you'll find
yourself saying, "Ok, here's the beauty

of the colors, the depth of the colors,
and then here's what it might look like

if someone's using an SRGB. I think that's
a pretty cool way to design. Kay --

[applause]

>>Panos: On top of the color - we call it
TrueColor - this idea of immersing you is

important, this is a 3 by 2 aspect ratio,
and you can see that. You get the depth of

color in it. Think of it as four 14-inch
displays stitched together, kinda bringing

all the information you need right in
front of you, all at once. The idea that

you can see more patterns, the idea that
you can get more information all at once

and stay in your product, that will lead
you to draw better conclusions. That's

real. When we say your ideas are your
best work, that's critical that we keep

you there, it's critical that you can see
everything. I'm going to show you

something subtle here. Sometimes, and
we've talked about this, sometimes the

most subtle things can have the deepest
impact. Uh, hey Cortana, bring up the

Surface Design Doc.
>>Cortana: Here's the document about

Surface Studio design.
>>Panos: Kay, so I'm just going to open

this document and show it to you. This is
Microsoft Word. You're probably familiar

with it. I am going to just flip over one
page and show you something. I'm holding

an 8 and a half by 11 piece of paper, that
seems like as in a magic trick, I'm just

holding a piece of paper. This paper looks
eerily familiar to what's on the screen.

The reason why I'm showing you that is
the device itself has 192 PPI. It is

tuned perfectly to Windows to scale it
to true life. So, if we were going to

bring you TrueColor, what was the other
physical pieces we could bring that

trigger that innate sense where it felt
so familiar. Well, an 8 and a half by 11

and well, check this out. That is the
same exact product that you see on the

screen there. That's a one for one match.
[applause]

>>Panos: Subtle, yes, but important. One
inch on this screen is one inch in real

life. What you see is really what you get.
This whole idea of print preview is

completely gone. As you get into this and
you work in it, you stay in it. You stay

in it because it's your real world, and
then Word comes in, the Mircrosoft

Office team, and they refine their
product so much to bring Studio to life

that you get these unbelievable feelings.
Look at how clear it is as I flip through

here. Isn't that great? It's just got this
smooth scrolling. If I wanted more

information, I pinch it and I can see
so many documents all at one time,

whether I'm reading a book, whether I'm
working through this Surface speck, or I

just wanted to get to a certain section
and just absorb it, I think it's critical.

Now, we talk about immersing you in
this product quite a bit, quite a bit. And

so the best way to kinda deal and think
about that is I'm going to show you, is

to think about the screen first. And we
talked about the depth of the screen,

we talked about how big the screen is, but
really, if you're going to design around

a screen, and the team called it
"designing a floating sheet of pixels"

we want you to see this product for
the pixels you're working off of, for the

screen, for the experiences of the
software's brain team. What that means is

the hardware has to disappear into the
background. It has to fade away, but how?

I remember with the team, how we would
sit and talk every single night where we

had to make the product acoustically very
quiet to keep something in. We also knew

it had to be visually very, very quiet.
And so, how do you do that? Take a look

at these chrome arms, and you can see
them, this is important. These chrome arms

were meant to completely fade into the
background. Now, you see light hitting the

metal, and they look beautiful, and in --
we're proud of that, and the design team

did a incredible job bringing that to
life. But what they really do is they're

meant to reflect the entire environment.
Why? 'Cause when I'm in front of it, when

I'm gaining perspective, or when I'm up
next to it and I'm drawn into what I'm

doing, that's all I should see. The rest
should fade to background. Everything

else should be absorbed behind me. If
I wanted to do a show-me scenario, a

show-you scenario, I can move it any way
I want and just kinda show you whatever

you want, those -- those are those four
floating points and they're critical. Now,

many times, we can read out specs, I can
tell you how performant this machine is,

and it is. And it is -- it is the
phenomenal teams that I've -- no question.

But performance, a lot of times, it's just
more than specs. We do a performance demo,

and you've seen those. But it's more than
specs. It is about keeping you in the

moment, if we're going to have you
creating, if you're going to be producing,

if you want to stay un-interrupted, you
have to find different ways to utilize the

product. One of those could be voice or
conversation. Built into the product

itself, there is a linear micro-ray that
sits on the product. So, I can say from

across the room what I need, whether it's
locked up or not locked up, you can talk

to this device. I think that's pretty cool
'cause for me, I use Cortana all the time,

and it's pretty meaningful. It keeps me
connected to what matters most, like

here's my best example today: Hey Cortana,
add get Mary a gift to my list.

>>Cortana: Okay, I added that to your
list.

>>Panos: Okay, I operate in this function,
so you know it's Mary's birthday today.

She's my wife. It's October 26th, I'm in
New York with all of you fine people,

she's in Seattle, probably watching right
now, so happy birthday. But, to get this

gift was important to me, and to stay
connected was important to me. You see

how I bring it up here, just by calling
Cortana and it integrates perfectly. This

now integrated into Wonder List, which is
really important to me. If you haven't

tried Wonder List, give it a shot. All
my phones, no matter what platform you

may be using, all your phones, your
Surface products, any PC, you have Wonder

List on it, and that list now carries with
me, so I can remember to get Mary a gift.

I feel like some of you are judging me
because you think I haven't bought Mary

a gift. This is a demo. And I did get
Mary a gift, uh, and, and it's nice. And

so, I'm just going to -- it also says I'm
rehearsing for presentation, so just to

make the point, I've already done that,
too. Okay, that's pretty in Cortana, but

that same idea to keep you connected or
keep you moving or keep you productive,

we also integrated a Studio HD camera. We
call it the Surface Studio Camera for a

reason. We really focus here to bring you
high-end video conferencing, that was the

goal. We wanted to bring auto exposure
to you, we wanted to make sure we brought

the perfect face base, rendering of color
to make sure you look great or as good as

you can, or maybe what it looks like in
real life, I'm sure it's great. and it

also brings Windows Hello for you and your
family, if you were to use this product

at home and I think that's pretty 
impactful. Between the camera and the

mics, to keep you immersed and keep 
moving, I think it's pretty important.

Now, this is Surface Studio. It's
beautiful. We think you're going to love

it as is. It's got the best screen in its
class, the performance is going to be

unmatched, the Cortana and Skype
integration, Microsoft Office coming to

life on the product, Windows and Office
together have never been better on any

given single product ever. What do you
think of Surface Studio?

[applause]

>>Panos: Okay, we've done this before. 
Surface has always been about more. It was

never as simple as just a desktop. Pro
was more than a tablet. Book - so much

more than a laptop. Even Hub, it's more
than just a whiteboard. All of these are

category-defining products. Why would
Studio be different? Studio is made, made

to bring out the creator in you, made to
define a new category. It's not just

another beautiful PC. It is a product
that was made to help get you to your

most creative point. You. You. Doesn't
matter how you create. I'm going to take

you back. Do you remember David William
Hearn? Remember last year I talked about

David William Hearn? He's a composer. He
makes symphonies. He inspires me. What a

lovely human being. But he makes his
symphonies on Surface. Let's try this.

Hey Cortana, play David William Hearn.
>>Cortana: Playing David William Hearn.

>>Panos: Take a listen.

[music]
>>Panos: Ah, so beautiful. Now do you

remember? We talked about David. This
is David in his flow, where he's creating

at his best. He puts his pen to a screen.
The hardware disappears to the background.

He finds his flow, and he makes beautiful
symphonies. He's a creator, there's no

doubt. What I think what today's about - 
we're all creators. You don't have to be

David or that artist or the designer, or
you can be. You could be that office, late

at night, working, building their own
symphony on a spreadsheet. Or how about

your teachers? The teachers who may teach
your kids. The impact that they have on

the world, aren't they creating? Every 
single one of us is a creator. We want

to use this product to help every one of
us create. Start with your mind, move

through your heart, let it out your hand,
onto a beautiful screen and into

someone else's life. This product is about
endless possibilities and pure

imagination.

♪[dramatic music]
♪Come with me and you'll be

♪in a world of pure imagination. 
♪Take a look and you'll see

♪into your world of imagination.
♪ We'll begin with a spin

♪travelling in the world of my creation.
♪What we'll see will defy explanation.

♪[dramatic music]
♪If you want to view paradise,

♪simply look around and view it.
♪Anything you want to, do it.

♪Want to change the world?
♪There's nothing to it

♪♪

♪There is no life I know
♪To compare with

♪Pure imagination.
♪Living there, you'll be free

♪If you truly wish to be.
♪♪

[applause]

>>Panos: Now this is Surface Studio.
[applause]

>>Panos: So, I walked you through it, but
this is really a new way to create, it's a

new way to produce, it's absolutely a
new way to work. It's meant to turn your

desk into a studio. That's what it's going
to do. Now, the idea behind it is we

want you to be able to move effortlessly
between those perspectives of drawing,

drafting, up to typing, back through so
you can move through your motions and

nothing gets in your way. It was designed
in a way where this hinge had to come to

life and there was so much around it, and
those arms that disappear into the

background, they play this critical role.
There are 80 custom parts in those two

arms, each having 80, which is critical.
Creating a zero gravity hinge - what does

that mean? We -- basically means it's
weightless, and that's critical because

what we have is a 13 pound display with
all its thinness and the aluminum

enclosure that we talked about, but we 
have to make it as simple as possible.

You can pick any angle, we have a
counter-spring system in that same base

we talked about earlier that allows you
to put it in any position you want. And if

you wanted to draft, and if you wanted
to create and get really into your

product, we talked about the screen, so
the closer you get to it, the more

powerful that becomes for you to stay in
it because it is so clear, and that

clarity was critical. It was critical. So
I'm going to bring us to the Surface Pen

now. This is one of my favorite devices
on the planet. I think it's making a

difference in so many people's worlds.
We're seeing pens catch up digitally

everywhere. I think it's just awesome.
People are writing again. I believe that

writing pulls out creativity in many of
us, almost all of us. Put your pen to

paper, and it's meant to be innate. It's
something you have always done, but then

take Microsoft Office, and let's bring
up that Studio document one more time.

So I'm going to bring up the Studio
doc, I'm going to walk you through some

of the technicalities of the Pen here, and
we'll bring that up here for you. So this

is that same document, try not to
take too many pictures, there's a lot of

pieces coming together here. But the 
first thing I'm going to do is I'm going

to zoom out and take a -- just a different
look at the collection of images here.

I'll probably come here and this is the
design for thermal that we're looking

at, which is cool. Now, if I want to edit
a document in that real time editing.

Have you seen this with Word? It's a very
cool way to look at it. I'm going to do

this in red. You don't actually have to
do anything anymore, the idea where you

pick up a pen, put it down to paper and
start writing, and remember, put it down

to paper. This is an eight and a half by
eleven sheet of paper. What makes this

demo kind of weird is I'm a leftie, so I'm
sorry about that. And, you know, I write

weird, but I'm just going to show you some
positions so you can kinda understand

where I'm able to put my arm down and
relax the way I want to. Now this is

Windows working what we call palm
rejection, where it's so important that

when you lean on this device and you get
all the way into it, if you're going to

immerse yourself, nothing wants to bring
you out, and then I write. Now look at the

latency, meaning speed of the ink coming
out of my Pen. All you can see is the ink

and how smooth it is, so we'll try it
here. The idea of I'm able to write at

full speed, the idea behind that is the 
latency we talked about, is about reducing

it to the least amount of milliseconds so
you could never feel the difference

between a real pen and ink coming out of
it onto paper to a digital pen and the ink

coming out. That crossing of the analog,
or the physical and digital world that you

heard about today is just as real on
these devices, and it's critical because

it kinda brings us to a pretty cool
space. Now, I"m going to zoom out. I'm

going to get to the end of this document
because this is really how I work. I'm a

creator in documents. I know that sounds
weird, but that's what I am. I read a lot,

I write a lot. That's how I create. Every
night, I do writing. In the morning, we

have some meetings and I tell my stories
to the team and we inspire products and

we go drive for as -- the best we can be,
but I do writing and it's -- it's super

meaningful to me. This document can do the
same thing, but let's just step back and

look at what Word and Office is doing for
now me editing a document. So this spec is

meaningful to me. This spec is written by
a gentleman by a name of Peter. He's one

of our product leaders, and he would have
put this spec together. If I wanted to

give him feedback or edit something, if
there's something I like, imagine how

you can just simply scribble and the
entire paragraph knows I'm trying to

highlight it, and it just comes to life.
Pretty cool, right? Or, Pete, I don't

like this part of the document, just
scribble it out and it goes away because

it's not what was intended and the
document just re-flows perfectly, that's

the power of Microsoft Office and the Pen
and that innate feeling. Pretty cool.

[applause]
>>Panos: So I'm going to zoom back out

just a minute so you can see this. I'll
zoom out for you, and I'm going to go

to the bottom piece. I'm going to write
a note. I wanna show you something new.

Give me this. Team, I think they like
your product. Do you? What do you guys

think of this product?
[applause]

>>Panos: Watch how I just come up to show
you what I wrote, which is cool. I now

want to introduce you to this thing, 
the Surface Dial. The Surface Dial was

created as a new form of input. We've
learned a ton over the last several years

how people are using their Pen and how
they use their other hand to do --

operate, whether it's touching the screen,
grabbing a mouse, typing, there's so many

different flows of interaction that
happen. This product was meant to help you

change that workflow, give you that next
option to help you create even faster.

Now, we have integrated global controls
into this, which are part of Windows, I

know that sounds like a lot of words, but
what it means is it's built right into

Windows. As I hold it down, can you see
right here in the middle of the screen

if you bring this up? You can see that
here, I have this dial essentially on my

screen in front of me. This allows me to
select different things within Windows,

in this sense, I'm going to show you a
new product called Ink Replay. You'll

notice my ink went away on the screen,
that was purposeful. But watch as I move

the Dial to the right, as the ink comes
back on the screen. If you can see my

hand and you see the ink coming to life
behind me, now here's what I love

about this, I can recreate this ink or I
can take it away at any given time. But

if the team gets this document and they
want to replay my emotion, you can see

it because it came out of my hand. If I
had typed that message, you would not

have the inner pieces of what came with
it. Those three exclamation points may not

look the same, the writing may have looked
faster or slower, which is important. let

me show you another cool trick. If I just
come here, this product comes to life

with the scroll wheel. So as I scroll,
can you see this flipping? Just moving

my hand and flipping through. Showing you
how the device works off the screen and

we're going to show you how it works on
the screen in just a minute, but if you

have a Surface Pro 3, if you have a
Surface Pro 4, if you have a Surface

Book, this mode of interaction is for you,
too, so don't worry, if you already have

one of those, you can grab a Surface Dial,
you can turn up or going, turn it down,

change the brightness, scroll through
your document, like I do here, you can

do all the magical things that the Dial
does for you to help you create. Now in

a world where I enter my creations in
Word, there are others out there that

start their creations in Word. I have a
dear friend here who's got an awesome

set of, uh, pieces in comic book world,
if you will, he calls them Motion Books,

please give a warm welcome to Ben, the
Madefire CEO. Hey, Ben.

[applause]

>>Ben: Hey, Panos. Good to be here, man.
>>Panos: Here you guy, man. Oh, you got

your own Pen?
>>Ben: I'm good.

>>Panos: Alright.
>>Ben: Thank you. Madefire's all about

storytelling, and in particular, comics.
We love comics because they're such a

powerful storytelling format. They're
literally words and pictures. We've

built a platform that enables anyone to
make a digital book we call a Motion Book.

And Motion Books have motion, sound, and
depth. And to create a Motion Book, it's

really important to have a digital work
flow. And I'd like to show you how taht

works on Studio. So here we go, let me
get into my Studio here. Great, got my

Pen. So I make a book called Mono, which
is about an ape-human, of course, don't

we all? And my first step is to write the
script, so I'm going to jump into Word

here. This is my Mono script. I'm pretty
happy with my script. I'm just going

to pick my Pen and I'm going to focus on
this area, close-up of Mono, hopefully

you can see that. And the step after the
script is to work on thumbnails. And

thumbnails are a sketch of the action, so
I'm moving from Word to Pictures, so I'm

going to put in, uh, Mono here. So, I'm
going to put in his, uh, shoulder, his

back, bit of a neck, and his face. He's 
a pretty hairy guy, so there we go. Bit

of an eye here, there a nose, and mouth,
ah, that's not too bad. And, I've got a

caption, which I'm going to pop up here.
And I've got a dialogue, which I will put

here. So I'm pretty happy with that, and
here, it's very simple to do, but

previously, I would be writing in Word,
I'd be printing out onto paper, I'd be

finding a pencil, I'd be drawing my
thumbnails, I'd probably rewrite, reprint,

staple, un-staple. I've been known to lose
my pages, and ultimately, I'd be scanning

all of that back in, in order to get back
to here and back into my work flow.

I have none of that problem when I'm
working on Studio. So, my next stage is

art. So, to tackle my art in layers, I'm
in Photoshop, which is a fantastic place

to do this, and this is my pencil stage.
You can see that. And, I'm going to go up

to my 2D pencil and my pencil layer, and
here, I'm already thinking about, uh,

Mono's expression. He's not too happy
because he's being chased, so let's just

get a nice grumpy drawing, and the mouth
is very important. There, it's kinda

working. And, he's got a strong cheekbone,
let's get that in. And I want to get a

sense of where his hairline is, and this
is the strong jaw. So, I'm pretty happy

with that. And, my next stage is to go
to my Inks, and Inking is all about

layering the blacks. And, here I'm
going to pick this brush that I love,

which is my bone-dry brush. And, we can
have some fun. First, I want to get this

mark in here, so let's just see if that's
working, so semi--strong expression. And,

we can have some fun with Dial. And I
can go in here, and really show you what

I'm up to, which is nice to see it big.
So, what I love about this brush is like

a dry brush. So, it's a bit like a dip
pen, very good for doing this hairy guy,

and, I can get a bit of, uh, the shape
going on his, uh, jaw, and we come

right in. What I love is Panos talked
about how there's no lag. That's a really

immediate, so I can -- and I can really
modulate and do my strokes here. So, as I

come back out, I get a sense of that. And,
I'm pretty happy. I'd like to make him a

touch more feisty, so here we go. And, my
next step is my color. Now, for the color,

I'm actually going to pop this up, and we
can have a look at it. We can get some

perspective, and for me, color is about
the mood, the lighting, the atmosphere,

the texture. And it's really good to just
sorta stand back at this stage and just

have a look at it. This canvas is just
huge, you can get totally lost in there.

And we talked about color, TrueColor, it's
so rewarding to see my color on this

device. So, I'm happy with my script,
I'm happy with my art. My art's all been

in one place. Now, I can publish my book.
So, I'm going to go into Madefire.

Madefire works with any browser, here, I'm
in Edge. And we've got on the left-hand

side, got layers, we've got our
Photo-shopped file in the middle, we've

got time, and I'm just going to check my
sequence here. So we're establishing Mono.

We've got our caption and our dialogue.
That's working. And my next sequence is

looking pretty good, so I'm ready to hit
publish. Here's where I publish my Motion

Book into the Madefire app. This is the
Madefire App in Windows 10. Would you

like to have a look at this? [laughs]
Okay, so I'm going to pop this around,

and let's see how this comes to life.
♪ [quiet piano music]

[explosion]
♪ [dramatic music]

♪ 
[siren]

[shot]
♪ [electronic music]

>>Ben: It's cool to see it up here, I
have to say.

[applause]

>>Ben: Thank you.
[glass breaking]

>>Ben: It's amazing to me that Studio
makes it possible to have my entire

creative process in one place. It's an
incredible thing for creators and

storytellers and certainly for making
Motion Books on Madefire. Thank you.

[applause]
>>Ben: Thanks, Panos.

>>Panos: That was very cool, bro, that was
super cool. That was cool. That's cool. So

you saw how Studio changes the way I work,
how I create and, and it has been a

phenomenal product to do so. You can see
how it's changing how Ben works. Now we

have a ton of other partners we've been
working with to bring Studio to life, and

to bring the Surface Dial specifically to
life, and that mode of interaction between

the tow. There's a company by the name of
Mental Canvas, there's been some images

around here. It's a pretty interesting
company, it's awesome. Julie Dorsey is

the CEO. Uh, it's this true example of
where the software was built specifically

for this device. This is a drawing you're
looking at. This is Screen Studios, this

is exactly where we are. And you can see
all the dimensions in the drawing where

the line's coming out of this thing, and
it's pretty beautiful. And it's an image

that it comes to life only on something
where you are able to put the Pen down,

the Dial down, and start creating on a
product like Mental Canvas. You're going

to meet Julie later, when you go down to
the workshop. You'll be able to see all

the details of what she does, and many
of our other partners. One of the things

that we learned here, with Dial, that
really kinda inspired us, was the fact

that when a developer, a designer, a
creator, or even somebody who sits down

to edit through documents and wants to
move faster, the idea where both of you

hands are engaged, one on the Surface
Dial, the other with the Pen, and you're

in mode, and you're immersed, and you're
flowing. It's, it's very, very intense

and you can get so much out of it. We then
took a few minutes working with our

developers to put a small vignette
together, so you can see what's happening

with the Surface Studio and the Surface
Dial. Take a quick look.

♪ [gentle music]
>>Man: When I saw Surface Studio for the

first time, the jaw drops a little bit.
>>Woman: The Surface Dial with the Studio,

there's just this magic that takes place.
>>Man 2: It's definitely redefining the

concept of desktop.
♪ [upbeat music]

>>Miles: Sketchable is principly designed
for Pen and touch input. The Surface

Studio fits it to a T. With the Surface
Studio, what I saw immediately was the

size of the screen. Whatever you're doing,
if you're trying to be productive,

realistically, it maters. The really
special thing about the Surface Dial is

when we can change the color while you're
painting, without even picking up the tip.

That's not just as good as real life, it's
better.

>>Don: At Librium Software, we make
solutions for the architecture,

engineering, and construction industries.
With the Surface Studio, you really have

a new collaborative way of interacting
with documents.

>>Peter: It is essentially the same
anglle as the drafting table. You're more

immersed in the technology once you're
down in the Studio mode. With the Dial,

there's an offscreen and onscreen
presence, and so, I can work however

makes sense to me.
♪ [orchestral music]

>>Julie: Mental Canvas combines free-
hand drawing with 3D capabilities. You

could draw on a canvas, but then you
can also project your strokes into space.

With Surface Studio, you just get this
really fluid experience of creation that's

just not possible anywhere else.
>>Man: The experience so far has been

seamless. It's going to change the way
that people do work at their desk.

>>Julie: Once you start to use it, you
don't feel like you're working with a

computer anymore, you feel like the
computer's serving you, rather than the

other way around.
♪ ♪

>>Panos: That's absolutely incredible.
[applause]

>>Panos: It's incredible to see. It's
incredible to see how the Dial brings this

product to life, how it changes the way
you can think about product like this.

It's a product you can pre-order today.
If you want to experience it, which I

think a lot of people may, get out to the
Microsoft store, any Microsoft store,

tomorrow, and the Surface Studio will
be there, get your hands on it, get close

to it, get close up to that screen. Now,
for $3,000, it's an incredible value. It's

for the creators and the professionals
out there. But, it's also for anyone who

wants to replace multiple monitors, or
somebody who uses a pad for just writing.

It's got so much opportunity. I can't wait
for you guys to get your hands on it. I

just can't. I want you to get your hands
on this product. Now it's available in

limited quantities this holiday, so if you
do want to get your hands on the product,

you, uh, you better do that pretty
quickly. This is a product that I believe,

that we believe truly brings out the
Creator in all of us. I think it's going

to enable each and every one of us to
achieve more, and with that, I would

like to welcome Satya.
[applause]

>>Satya: Thank you. Thank you Panos. It's
fantastic to be here in New York City.

What you saw today is the magic we can
create when we take that most malleable

of resources, software, mix it with
hardware innovation, and birth new

computers and new computing experience.
But more importantly, it is about

empowering everyone with a new set of
tools. Creating a new platform of

opportunity for everyone. Each of us has
an innate desire to create, to connect,

to express. That's what makes us human.
This is what the first computers were

designed to do, to help people get more
done and more productive. The last ten

years, our industry has seen the emergence
of a variety of new technologies, social

networks, devices, applications, services.
Much of that innovation has been slanted

towards consumption, helping us consume
more information and media in different

formats. That technology absolutely has
a place in our lives and it should

rightfully be celebrated. However, I
believe that the next ten years will be

defined by technology that empowers
profound creation. At Microsoft, our

mission is to empower every person and
every organization on the planet to

achieve more. We are the company that
stands for the builders, the makers, the

creators. That's who we are. Every choice
we make is about finding that balance

between consumption and creative
expression. I'm inspired by what I see in

the Minecraft generation, who view
themselves not as players of a game, but

as creators of new worlds that they dream
up. When we think about the future of

computers and computing, we think about
this generation, and everyone who's

inspired by them, the new forms of
creativity, the expression that we can

unleash. This is what motivates us with
Windows 10. As we pursue our ambition

to bring more personal computing into
our lives, we're building Windows for

each of us. One that pushes the boundaries
on input and output modalities, enabling

people to write, speak, see, touch,
experience computing in new ways. With

Surface, we're creating a new category
that transforms your desk into a creator's

studio, a tool for creation, connection, 
and expression. We're also bringing

together Windows with Office, Windows with
gaming, all as cloud-connected, AI

enhanced, trusted experiences that span
all of your devices. What you also saw

today was the birth of a new medium, a
future where we can move from two-

dimensional constructs to 3D. From 3D
objects to Holograms and from Holograms

to mixed reality. We think of mixed 
reality as that ability to seamlessly

share experiences across your digital and
analog worlds. Scanning a sandcastle in

the real world, making it a 3D object in 
the virtual world, sharing it,

transforming it, placing it back in the
real world as a hologram. We are

democratizing this new medium of
mixed reality for everyone. We want the

artists, the musicians, the architects,
the students, the gamers, the builders,

the makers, everyone who creates, all of
us, to help bring this mixed reality

medium to life. We want to empower
people, from playing games to broadcasting

games, from watching the broadcast to
interacting with the broadcast. From

capturing 3D to designing in 3D, from
creating a 3D object to sharing a 3D

object as a hologram. From a silo-
digital-analog world to a new immersive

mixed reality world. To close, I want to
go back where we started this morning.

What permeates throughout all of this is
that ultimately, technology is just a

tool in the hands of humanity, a tool
that helps amplify our ingenuity and

creativity. New computing medias do not
take shape by technology alone. It is up

to the creators to seize the moment and
bring technology to life. We're at this

point in our industry, in our history,
that a new computing platform and a

new computing medium can empower
profound creation. One of my favorite

poets, Reina Maria Rilke, captures it
best: The future enters into us and

transforms itself in us long before it
happens. It is for each of us collectively

to imagine the future, create it, and let
ourselves be transformed by it. Thank

you all very very much. Thanks.
[applause]

♪ [clarinet music]

>>Narrator: The spirit of creativit lives
in all of us. It compels us to move

forward.
♪ So tell me do you love someone?

♪ I'm losing all the time I had.
>>Woman: I paint with colors.

♪ I never had to know about the other
♪ Know about the other side.

>>Man: I paint with numbers.
>>Woman: I paint with words.

♪ [upbeat music]
>>Girl: I sculpt in 3D.

>>Man: I sculpt in code.
>>Man: I sculpt young minds to go

further.
♪ [upbeat music]

>>Woman: I design skyscrapers.
>>Boy: I design new worlds.

>>Girl: I share ideas.
>>Woman: I share experiences.

♪ [music playing throughout]
>>Woman: I compose symphonies of

music.
>>Man: I compose symphonies of science.

>>Narrator: What we create is more than
just our work. It is our passion.

Microsoft helps you turn that passion
into reality with technology that is

personal, magical, and intuitive, so
nothing comes between you and your ideas.

Welcome to a world where every person
is empowered to achieve more.

♪ So tell me do you love someone?
>>Narrator: And every idea can make an

impact.
♪Oh, oh, oh, oh, oh