0:00:16.971,0:00:20.690
>>Nathan: When you build features for[br]people that have a range of abilities, you

0:00:20.690,0:00:23.776
end up making something that works for [br]everybody.

0:00:23.776,0:00:28.181
>>Kelly: For me, one of the amazing things[br]even today after 15 years of Microsoft, is

0:00:28.181,0:00:31.513
how we're inventing new experiences.[br]>>Brett: When we sat down, we're focusing

0:00:31.522,0:00:35.745
on using vision or no vision, we decided[br]really, we need to work on performance.

0:00:35.745,0:00:39.255
To start narrating, we're going to go down[br]to the Windows key and press enter.

0:00:39.255,0:00:43.961
>>Computer: Windows. Start Windows. Search[br]box. [indistinct]

0:00:43.961,0:00:48.257
>>Kelly: So right now, we're at about 80%[br]of capacity upon entering co-speak.

0:00:48.257,0:00:52.218
This is about how I would use my computer[br]>>Computer: [indistinct]

0:00:52.232,0:00:54.832
>>Kelly: That probably sounds like [br]gibberish, but, I mean, once you get used

0:00:54.832,0:00:56.831
this, it's pretty clear.[br]>>Brett: One of the things that we spend

0:00:56.831,0:01:00.080
a lot of time looking at is how do you[br]really help develop or be immersed in what

0:01:00.080,0:01:03.524
it means to be blind. We built in the [br]developing mode a narrator.

0:01:03.539,0:01:06.530
>>Computer: Cancel. Shift. Developer [br]mode enabled.

0:01:06.530,0:01:09.826
>>Brett: So you can see that we've ordered[br]the screen so we press H to jump to the

0:01:09.826,0:01:11.765
first heading.[br]>>Computer: Heading level 1 Go to Bing

0:01:11.765,0:01:13.747
homepage.[br]Brett: And it will kind of immerse you in

0:01:13.747,0:01:16.437
what it feels like to not see right.[br]>>Computer: Click down to change to

0:01:16.469,0:01:19.344
suggestions view.[br]>>Kelly: Across many applications, when

0:01:19.344,0:01:23.554
you're typing, whether it's weather, news,[br]Cortana, you're getting search suggestions.

0:01:23.556,0:01:26.284
>>Computer: Fond du Lac, one of one,[br]selected.

0:01:26.338,0:01:29.839
>>Kelly: It's the first time that we're [br]building that level of accessibility into

0:01:29.839,0:01:33.555
both our screen and our applications.[br]>>Anne: I'm going to flag this message

0:01:33.575,0:01:36.573
>>Computer: Contact delete button. Move[br]button. Save Flag mode.

0:01:36.573,0:01:41.435
>>Nathan: Xbox looked closely at how we [br]can diversify how people represent

0:01:41.435,0:01:45.415
themselves. And so, we can see a new set[br]of avatars so that somebody can select

0:01:45.435,0:01:48.445
an avatar that looks more closely to [br]themselves.

0:01:48.462,0:01:53.065
>>Charles: So with Windows 10, we actually[br]really wanted to do our part and make

0:01:53.065,0:01:56.095
accessibility great.[br]>>Computer: Enter. Of.

0:01:56.095,0:01:58.842
>>Sean: Whether they need a screen reader,[br]whether it's high contrast, whether it's

0:01:58.849,0:02:01.702
keyboard only.[br]>>Computer: Add level 3. Draggable.

0:02:01.724,0:02:06.567
>>Yan: It was really about making it more [br]use-able and more intuitive for all of our

0:02:06.567,0:02:09.264
users.[br]>>Nathan: So in the future, I think the

0:02:09.264,0:02:14.915
key is really matching the ability of the[br]technology to the ability of the person,

0:02:14.915,0:02:23.373
so everybody can participate.[br][music]

0:02:23.373,0:02:24.846
[applause]

0:02:24.846,0:02:30.393
>>Terry: Hello. Thank you. Thanks so much[br]for being with us here today. You know,

0:02:30.393,0:02:34.857
I've seen that video a few times now, and[br]every single time I watch it, I feel so

0:02:34.857,0:02:39.839
lucky to be part of this tech industry[br]because what unites all of us is this

0:02:39.858,0:02:45.532
driving belief that technology can[br]actually serve each of us. The triumph of

0:02:45.532,0:02:49.874
truly human-led design, like you just saw,[br]is that each of us gets to reap the

0:02:49.874,0:02:55.736
benefits of technology, that each of us is[br]included and welcome, and that each of us

0:02:55.736,0:03:01.415
can make our mark on the world. I'm so [br]incredibly proud of our team for throwing

0:03:01.415,0:03:06.244
their personal passion, their experience,[br]and their very best creativity into each

0:03:06.244,0:03:10.979
success and new innovation. At Microsoft,[br]we challenge each of our software

0:03:10.979,0:03:15.880
developers and hardware designers, each of[br]our artists and audio team, each of our

0:03:15.880,0:03:20.256
production and quality designers to [br]deliver our mission: to empower every

0:03:20.256,0:03:26.925
person and every organization on the [br]planet to achieve more. I'm Terry Myerson

0:03:26.925,0:03:31.471
and I lead the Windows and Devices team of[br]Microsoft, and I'm so excited to show you

0:03:31.471,0:03:36.738
what we've been working on. When we think[br]about the billion people all around world

0:03:36.738,0:03:42.391
using Windows, we realize each of us is [br]so multi-dimensional. Each of us has

0:03:42.391,0:03:47.311
different interests and talent, careers [br]and goals. Each of us is multi-layered.

0:03:48.321,0:03:52.992
Think about yourself. You may be a gym[br]rat and a gamer, a student and a

0:03:52.992,0:03:58.482
professional, an artist and an architect,[br]a fantasy football player and a soccer

0:03:58.482,0:04:03.649
dad. You might be someone who invents[br]solutions that assure accessity, or makes

0:04:03.649,0:04:08.923
art out of this driving need to make the[br]world a better place. What unites all of

0:04:08.923,0:04:15.073
us is that we are creators of our[br]individual lives. As creators, we need

0:04:15.073,0:04:22.126
technology that spans all facets of our[br]lives, with work and play. And we're truly

0:04:22.126,0:04:28.902
inspired by every person using our[br]products. Consider Sief. He's a college

0:04:28.903,0:04:34.443
freshman in Bangladesh, a computer[br]programmer, a cyclist, and a total

0:04:34.443,0:04:40.682
Windows 10 super fan. I mean, seriously,[br]when Sief was just 15 years old, he joins

0:04:40.682,0:04:44.575
the Windows Insiders program and starts[br]emailing me daily with his ideas for how

0:04:44.579,0:04:49.565
to improve Windows. So, I wasn't surprised[br]that just recently, he and his two

0:04:49.565,0:04:54.191
classmates just used their Surface and[br]Windows 10 laptops to enter the United

0:04:54.191,0:04:58.686
Nations Shake it Out contest to help[br]people in the earthquake-prone areas in

0:04:58.686,0:05:03.899
India. These are creators who are using[br]technology to build a better world for all

0:05:03.899,0:05:12.371
of us. Or, consider Carrie. She's a [br]10-year-old girl, a soccer player, a gamer

0:05:12.378,0:05:17.088
and a cancer survivor. Her father reached[br]out to us on LinkedIn and shared that

0:05:17.105,0:05:22.718
Xbox was a brilliant part of her[br]recuperation. She didn't just play Xbox1

0:05:22.718,0:05:30.038
to occupy herself. She played Fifa, Forza,[br]Minecraft with her friends to strengthen

0:05:30.038,0:05:34.956
her friendships while recovering from her[br]treatment. This is a creator who is

0:05:34.956,0:05:40.872
building a community with technology. And[br]then there's Pearson Education. A textbook

0:05:40.872,0:05:45.998
publisher and a pioneer in personalized[br]learning. So Pearson is using Microsoft

0:05:45.998,0:05:51.538
Hololins, the world's first fully [br]self-contained holographic computer to

0:05:51.538,0:05:55.049
create cutting edge programs that span[br]education of high school students in

0:05:55.049,0:06:01.150
science to training nurses on holographic[br]patients. This is a creator who is

0:06:01.151,0:06:07.129
building revolutionary new ways to[br]to educate all types of students. So

0:06:07.129,0:06:13.331
however many layers represent you,[br]whatever hats you wear, wherever you work,

0:06:13.331,0:06:18.310
wherever you refuel yourself, we build[br]Windows to be your place to create and

0:06:18.310,0:06:25.154
play. Windows is your think tank, your[br]office, your studio. It's your archive,

0:06:25.154,0:06:32.793
gallery, workshop. It's your arena. It's[br]your sanctuary, and above all, Windows

0:06:32.793,0:06:38.962
is your kitchen table where everything[br]just gets done. With Windows, we want to

0:06:38.962,0:06:43.978
create real depth at both ends of the[br]human experience, how we work, and how

0:06:43.978,0:06:51.620
we play, alone and together. With the [br]initial voices of Windows 10, we began

0:06:51.620,0:06:56.509
laying the foundation with Windows Ink, [br]Pen, with Windows Holographic and

0:06:56.509,0:07:02.651
Hololins, with Xbox on Windows 10. And[br]because we understand that your

0:07:02.651,0:07:06.999
information is digital treasure in this [br]online world, we'll be continuously

0:07:06.999,0:07:13.698
updating Windows to secure your identity,[br]your information, and your devices. Today,

0:07:13.698,0:07:18.618
we are so humbled by you, the over 400[br]million people that are now using Windows

0:07:18.618,0:07:26.013
10. That's over 600 people who chose[br]Windows 10 every minute of every hour of

0:07:26.013,0:07:32.283
every day for the last year, and have [br]spent over 200 billion hours of their

0:07:32.283,0:07:37.533
lives on Windows 10. That's as if there's[br]been a 500% increase in gaming on Windows

0:07:37.533,0:07:43.287
10, and there are now 3 times as many[br]developers building apps for Windows 10.

0:07:43.287,0:07:49.838
And because we're so inspired by Sief,[br]Carrie, Pearson, and countless other

0:07:49.838,0:07:56.157
creators who rely on Windows 10, we've[br]set an even bolder ambition: 15 months and

0:07:56.157,0:08:01.149
400 million users later, we are going[br]to multiply your productivity with

0:08:01.149,0:08:05.250
creativity. We're going to magnify[br]gaming with state-of-the-art

0:08:05.250,0:08:11.196
competitions. So, today, I'm so excited[br]to announce the next release of Windows 10

0:08:11.196,0:08:17.429
that will ship this coming spring, for[br]free, to every Windows 10 device, whether

0:08:17.429,0:08:22.761
you own one now, or buy a great new one[br]this holiday, you're going to find

0:08:22.761,0:08:28.810
unparalleled new ways to create and[br]play. You're going to find new experiences

0:08:28.810,0:08:33.625
that place your most important people[br]right at the center of your digital life,

0:08:33.625,0:08:39.799
and you're going to find new experiences[br]for the creator in everyone. And that is

0:08:39.799,0:08:44.543
why we have named this release the[br]Windows 10 Creators Update.

0:08:44.543,0:08:52.672
[applause]

0:08:52.672,0:08:56.460
Now, as much as I wanted to show you[br]everything in the update, there's just too

0:08:56.460,0:09:00.112
much innovation to walk through this[br]morning, so we're going to focus on the

0:09:00.112,0:09:06.729
three most important areas in the Creators[br]update. First, we're expanding our vision

0:09:06.729,0:09:11.804
for mixed reality, which includes virtual[br]reality, augmented reality, and

0:09:11.804,0:09:17.902
holographic computing, with 3D for[br]everyone. So each of us can create, share,

0:09:17.902,0:09:26.151
and experience 3D and mixed reality. [br]Second, gamers can experience the best

0:09:26.151,0:09:33.145
of orkay gaming in any game broadcasting.[br]And third, everyone will have a faster way

0:09:33.145,0:09:37.873
to connect and share with the people who[br]matter most - their family, their friends,

0:09:37.873,0:09:43.626
their collaborators, and fellow gamers.[br]Let's take a look at the first -

0:09:43.626,0:09:50.871
empowering everyone to be a 3D creator.[br]Microsoft Office on Windows has always

0:09:50.871,0:09:55.776
stood for helping you be your most[br]productive self. We're the silent partner,

0:09:55.776,0:09:59.207
always working in the background, so you[br]can get the work that matters the most

0:09:59.207,0:10:06.838
done. Today, for most of us, productivity[br]is defined by 2D emails, documents,

0:10:06.838,0:10:15.045
spreadsheets, and slides. We think in 2D.[br]We grew up with 2D color by numbers. We

0:10:15.045,0:10:22.437
output 2D. Yet, the next generation is[br]growing up with 3D right from the start.

0:10:22.437,0:10:27.808
Last month, I attended Minecon, our[br]annual Minecraft event with 14,000

0:10:27.808,0:10:34.979
attendees. I watched thousands of kids[br]interact fluently with their 3D Minecraft

0:10:34.979,0:10:41.848
world, editing in 3D with ease, moving[br]around in 3D world as naturally as we

0:10:41.848,0:10:46.240
scroll through a document. With the[br]Creator's update, we asked ourselves,

0:10:46.240,0:10:51.847
"What can Windows do to unleash the 3D[br]creator within each of us? How can we

0:10:51.847,0:10:59.100
help you use 3D to think new thoughts? To[br]gain new insights? To accelerate new

0:10:59.100,0:11:04.451
learning?" Please welcome Megan, our [br]product leader, who has been pioneering

0:11:04.451,0:11:09.071
our 2D to 3D journey within Microsoft[br]to show you the possibilities with the

0:11:09.071,0:11:11.323
Windows 10 Creators Update.

0:11:11.323,0:11:14.802
[applause]

0:11:14.802,0:11:17.851
>>Narrator: Creativity. I guess you can [br]say we've been at it for quite some

0:11:17.851,0:11:24.893
time. What begins as the tiniest flicker[br]of an idea has the power to evolve into

0:11:24.893,0:11:32.803
something you'd never expect. Everyday,[br]you get the chance to look around and

0:11:32.803,0:11:47.493
wonder, "What if?" How can we bring our[br]ideas to life? Creativity is a part of us.

0:11:47.493,0:11:54.853
It's woven right into our DNA. Once we[br]allow our boldest ideas out, they can find

0:11:54.853,0:12:03.577
their place in the world. And our world[br]is three-dimensional, full of perspective,

0:12:03.577,0:12:13.774
shape, and depth. So, isn't it time we[br]started using all of those dimensions?

0:12:13.774,0:12:21.283
3D helps us to see more, to create more,[br]to understand each other. Technology is

0:12:21.283,0:12:28.523
my canvas and my source for inspiration.[br]Now, it's given me a place for new ideas

0:12:28.523,0:12:38.451
to take shape. 3D means sharing with one[br]another in a totally different way. We've

0:12:38.451,0:12:45.856
always been creators, and our next[br]evolution is here. Imagine what you'll do.

0:12:45.856,0:12:55.114
[applause]

0:12:55.114,0:13:00.887
>>Megan: Humanity's progress has always[br]been marked by our creativity. Creativity

0:13:00.887,0:13:08.186
is a fundamental human need. We create to[br]evolve as a species, to express our

0:13:08.186,0:13:14.706
biggest ideas. We create to solve problems[br]and we create to tell our stories and

0:13:14.706,0:13:20.882
stimulate our minds. At Microsoft, we[br]believe if we can empower the world with

0:13:20.882,0:13:28.655
3D, we will unlock a new era of creativity[br]that can enhance your ideas and your

0:13:28.665,0:13:34.898
storytelling. A new era of innovation [br]that allows you to work seamlessly across

0:13:34.898,0:13:42.508
your screen and into the physical world[br]around you. A new era of computing that

0:13:42.508,0:13:50.282
enables each and every person on the [br]planet to achieve more. I'm Megan Saunders

0:13:50.282,0:13:56.950
and today, we're going to show you how[br]anyone can create, share, and experience

0:13:56.950,0:14:05.352
3D. I"m proud to announce that the Windows[br]10 Creators Update, 3D is for Everyone.

0:14:05.352,0:14:12.031
[applause]

0:14:12.031,0:14:16.933
Now, everyone is a big goal, so where do[br]we begin? Let's take a look at a video

0:14:16.933,0:14:23.522
featuring our next generation of creators.

0:14:23.598,0:14:31.216
>>Teacher: Come on in, take a seat.

0:14:31.216,0:14:34.243
>>Student: When I first heard 3D, I was[br]like, "It'll probably be really harder,

0:14:34.243,0:14:38.015
like bubble letters," but when I saw this,[br]I was like, "Whoa, look at that."

0:14:38.015,0:14:40.964
>>Woman: Whoa, look at it. It just popped[br]in

0:14:40.964,0:14:42.771
>>Girl: Yeah, wow![br]>>Woman: Love how they added those clouds.

0:14:42.771,0:14:48.651
We think that if we can enable the [br]creation of 3D content easily for people,

0:14:48.651,0:14:52.803
that we can unlock a whole new ability[br]for the way that they can create and the

0:14:52.803,0:14:55.913
way that they can learn new things.[br]>>Female Student: It's just, it's a lot

0:14:55.913,0:14:59.211
more accessible, and it feels more modern.[br]You just, you don't have to be an expert

0:14:59.211,0:15:04.033
because literally, in like 5 minutes or[br]less, I was just making whatever I want.

0:15:04.033,0:15:08.414
>>Male Student: Other 3D programs have,[br]like, giant tool bars at the top, and it's

0:15:08.414,0:15:12.369
hard to find just one thing to do. This[br]is click on the object and all of the

0:15:12.369,0:15:15.176
options just pop up instantly.

0:15:15.176,0:15:18.314
>>Male Student 2: To be able to mix[br]2D images with 3D images. So, I took a

0:15:18.314,0:15:21.405
picture of myself, a little selfie, and I[br]put my face behind it so it looks like

0:15:21.405,0:15:23.706
I'm floating in outer space.

0:15:23.706,0:15:27.944
>>Female Student 2: I really love the[br]magic selection tools, which I can use to

0:15:27.944,0:15:33.715
take a photo from real life and put it [br]into my art. In that playful nature of

0:15:33.715,0:15:37.390
creating, they're learning at the same[br]time. Creativity leads to learning leads

0:15:37.390,0:15:39.606
to innovation.

0:15:39.606,0:15:42.704
>>Male Student 3: So, in the remix[br]exercise, we each had our own Surface with

0:15:42.704,0:15:45.181
Paint on it. We passed it on every five [br]minutes.[br]

0:15:45.181,0:15:48.466
>>Male Student 4: I started off with this[br]little, really cool robot, three-

0:15:48.466,0:15:53.671
dimensional object, and it became this[br]flying bunny character, and I thought

0:15:53.671,0:15:55.906
it was, it was cool.

0:15:55.906,0:16:00.114
>>Female Student 3: Today, I was working[br]on the Statue of Liberty. The clouds and

0:16:00.114,0:16:05.057
the airplane, and New York City behind it.[br]I actually have the Megalodon tooth that

0:16:05.057,0:16:08.320
I scanned and actually imported it into[br]the drawing.

0:16:08.320,0:16:12.776
>>Female Student 4: Uh, I always wanted[br]to work in 3D, and now I can. 3D is for

0:16:12.776,0:16:13.572
everybody.

0:16:13.572,0:16:17.453
>>Male Student: One word to describe[br]this experience. . .

0:16:17.453,0:16:18.355
>>Female Student: Intuitive.

0:16:18.355,0:16:19.173
>>Female Student 2: Simple

0:16:19.173,0:16:19.916
>>Female Student 3: Inspirational

0:16:19.916,0:16:20.634
>>Female Studnet 4: Empowering

0:16:20.634,0:16:21.572
>>Male Student 2: Dynamic

0:16:21.572,0:16:22.754
>>Male Student 3: Epic

0:16:22.754,0:16:24.283
>>Male Student 4: Mind-blowing, I guess

0:16:24.283,0:16:26.343
>>Female Student: I'd say it's[br]revolutionary.

0:16:26.343,0:16:35.247
[applause]

0:16:35.247,0:16:40.633
>>Megan: 80% of people aged 12 - 24 [br]believe that creativity is one of the

0:16:40.633,0:16:47.076
most important things, and in fact, they[br]value it 14 points higher than prior

0:16:47.076,0:16:52.482
generations. It's this next generation of[br]creators that has inspired what we are

0:16:52.482,0:16:58.061
about to share with you today. If we can[br]enable them to connect the ideas from

0:16:58.061,0:17:03.145
their minds to their screens, and then[br]out into the world, we could build this

0:17:03.145,0:17:09.725
amazing new platform for them to create[br]in new ways, to learn, and to enable them

0:17:09.725,0:17:15.490
on a path that they might not have [br]otherwise chosen. So, let's begin with

0:17:15.490,0:17:21.070
creation. If we truly want to make 3D for[br]everyone, then we need to make 3D

0:17:21.070,0:17:28.396
creation as simple as taking a photo or[br]a video on your phone. Imagine, if you

0:17:28.396,0:17:32.947
will, that I'm on vacation, and I have[br]gone to visit my brother who lives in

0:17:32.947,0:17:37.747
San Diego, near the beach, and I just[br]watched my daughters, Maddie and Marina,

0:17:37.747,0:17:42.925
make this beautiful sand castle. And I [br]want to capture what they created, and

0:17:42.925,0:17:49.548
today, I would be limited to taking a [br]photo or a video, but let's take a look

0:17:49.548,0:17:57.606
at a new way. I'm going to show you how[br]we can capture this castle, this sand

0:17:57.606,0:18:08.759
castle, with our Windows Capture 3D[br]Experience. Now, here you can see the

0:18:08.759,0:18:15.117
sand castle's taking shape in front of me.[br]I'm not only taking something from the

0:18:15.117,0:18:20.186
physical world and making it digital, I'm[br]also taking something that would have been

0:18:20.186,0:18:25.989
temporary, and making it permanent. We all[br]know that as the sun goes down at the end

0:18:25.989,0:18:30.669
of the day, you have to leave your[br]sand castle behind. But, with the magic

0:18:30.669,0:18:38.670
of scanning, we can take this temporary[br]memory and save it forever. Today, I used

0:18:38.670,0:18:45.387
HP's Windows Phone, the X3, but we [br]envision this experience on any device.

0:18:45.387,0:18:51.540
Now, there it is. I just made a 3D object[br]using my real world for inspiration.

0:18:51.540,0:18:57.662
[applause]

0:18:57.662,0:19:01.479
>>Megan: But what if I want to get a [br]little more creative? In order to do that,

0:19:01.479,0:19:07.600
I'm going to use a very special member[br]of the Windows family. Paint is a

0:19:07.600,0:19:15.741
phenomenally popular app. Over 100[br]billion people use it every month. It is

0:19:15.741,0:19:22.269
also a program with a lot of history.[br]Over its 30 years, Paint has appealed to

0:19:22.269,0:19:29.338
generations of aspiring digital artists.[br]For many of us, Paint was the first

0:19:29.338,0:19:35.013
digital art package that we ever used. Its[br]simplicity enabled everyone to create

0:19:35.013,0:19:42.220
in 2D. I'm excited to announce that with[br]the Windows 10 Creators Update, we are

0:19:42.220,0:19:45.933
introducing Paint 3D.

0:19:45.933,0:19:53.411
[applause]

0:19:53.411,0:19:57.400
>>Megan: Now, some of you might have had[br]a chance to preview Paint, but for the

0:19:57.400,0:20:01.701
rest of you, I'd like to demonstrate[br]how we're making 3D creation easy for

0:20:01.701,0:20:08.936
everyone. Now, the most common scenario[br]in Paint is to crop a photo. So, here you

0:20:08.936,0:20:14.154
can see I've got a daughter, uh, a photo,[br]a photo of my daughter. And I'm going

0:20:14.154,0:20:20.072
to go ahead and turn this into a 3D[br]memory. So, let's start with a crop here

0:20:20.072,0:20:27.255
using our Magic Select, which allows me[br]to remove the background from the photo

0:20:27.255,0:20:33.589
and just keep my daughter. Move this, and[br]I'll move my background over. Now, I'd

0:20:33.589,0:20:36.546
like to add a few more memories from that[br]day, and I have just the perfect item in

0:20:36.546,0:20:45.657
mind. That exact same sand castle that I[br]just scanned moments ago is now a 3D

0:20:45.657,0:20:46.944
object in Paint.

0:20:46.944,0:20:52.355
[applause]

0:20:52.355,0:20:55.483
>>Megan: Let's go ahead and get my[br]daughters in the scene here. Move them

0:20:55.483,0:20:59.341
over. Now, I don't really want them[br]sitting in the back. Fortunately, because

0:20:59.341,0:21:05.700
we are working in true 3D, I can easily [br]move them into the right steps of the

0:21:05.700,0:21:10.905
scene. There we go. Now, I'd like to add [br]a tree, and the web is always a good

0:21:10.905,0:21:16.729
place of inspiration for that. So,[br]another way that we're making 3D creation

0:21:16.729,0:21:23.234
easy for everyone is with remix3d.com.[br]This is a community we're building for

0:21:23.234,0:21:29.232
people to share, discover, and be[br]inspired by 3D. As you can see, here we

0:21:29.232,0:21:34.905
are on the homepage, lots of original[br]creations from featured artists. And you

0:21:34.905,0:21:40.906
might also notice that we have some things[br]that were made in Minecraft. Minecraft is

0:21:40.906,0:21:47.360
an incredible game that really captures[br]the imagination of its audience. Inside

0:21:47.360,0:21:56.126
the game, people explore, craft, and [br]create in a rich, 3D world. With the

0:21:56.126,0:22:01.181
Creators Update, not only will you be[br]able to export your creations directly

0:22:01.181,0:22:09.427
from the game, but you'll also be able[br]to 3D print them from right here, in the

0:22:09.427,0:22:10.623
community.

0:22:10.623,0:22:15.884
[applause]

0:22:15.884,0:22:19.989
>>Megan: Now, it's important when you're a[br]creator, that we have a variety of content

0:22:19.989,0:22:26.261
to choose from. So, as I scroll down,[br]you will also notice some objects, uh,

0:22:26.261,0:22:31.348
that were created in SketchUp. Now,[br]SkecthUp has been a long-time believer

0:22:31.348,0:22:36.558
in 3D for everyone, which is why we're[br]excited to announce our partnership

0:22:36.558,0:22:43.047
with Trimble to bring SketchUp and their[br]millions of creators and creations from 3D

0:22:43.047,0:22:45.641
warehouses to be part of our community.

0:22:45.641,0:22:51.091
[applause]

0:22:51.091,0:22:55.318
>>Megan: But, I came here to look for a[br]tree, so, let's get looking. There you go.

0:22:55.318,0:22:58.539
So, you can see there's a variety of trees[br]and I'm going to go ahead and select this

0:22:58.539,0:23:04.383
one here. Now, what you're looking at now[br]is a concept that we call board. Boards

0:23:04.383,0:23:09.235
allow me to collect many objects from[br]across the community and save them for

0:23:09.235,0:23:13.816
use for later. So I'm going to go ahead[br]and add this one, uh, to my inspiration

0:23:13.816,0:23:18.641
board. I'll go ahead and grab one more,[br]so I have some options. And let's go ahead

0:23:18.641,0:23:26.199
now and get these back into my scene. [br]And the way we're going to do that is

0:23:26.199,0:23:33.082
here. What you're looking at now is the[br]community directly integrated into Paint.

0:23:33.082,0:23:38.769
We've made it easy for the community to[br]be integrated into any app or experience.

0:23:38.769,0:23:44.413
You can see the exact same homepage we[br]were just on moments ago. And I also have

0:23:44.413,0:23:49.556
access to my own personal content,[br]including that inspiration board that I

0:23:49.556,0:23:55.044
just added these trees to. So, let's take[br]a look at that, and I'm just going to

0:23:55.044,0:24:02.267
drop that tree in. Perfect. I'll just move[br]it over, then I'll just turn that a little

0:24:02.267,0:24:06.102
bit. Okay, it's looking better, but the[br]top is a little empty, so I'm going to go

0:24:06.102,0:24:11.783
ahead and add a cloud. And to do that,[br]I'm going to use one of my personally

0:24:11.783,0:24:18.885
favorite tools, the Doodle tool. The [br]Doodle tool allows me to take any 2D

0:24:18.885,0:24:24.172
pre-sketched with the Pen and instantly[br]turn it into 3D.

0:24:24.172,0:24:28.882
[applause]

0:24:28.882,0:24:32.317
>>Megan: There we go. Now, for the sake[br]of time, let's move over to a scene that

0:24:32.317,0:24:38.963
I've advanced a little bit. We all know[br]that there are two sides to every story,

0:24:38.963,0:24:45.145
and in this case, here is a scene that my[br]daughters have been working on from their

0:24:45.157,0:24:49.796
own memories of that day at the beach. [br]Now, my girls have been early testers with

0:24:49.796,0:24:54.190
Paint all along the way, and one of their[br]favorite things to do is create their own

0:24:54.190,0:24:59.852
personal emojis. So, I'm going to go[br]ahead and I'm going to take this emoji,

0:24:59.852,0:25:04.356
uh, and I'm going to do a little bit of[br]Remixing, uh, and make it my own, and I

0:25:04.439,0:25:08.948
have just the person for inspiration in[br]mind. So, let's start with some paint

0:25:08.948,0:25:13.350
brushes. The oil brush here, and I'll

0:25:13.350,0:25:20.279
color along. We've made all of the 2D pens

0:25:20.279,0:25:29.378
and pencils. We've enabled them to work on[br]any 3D object. There we go, that's a

0:25:29.378,0:25:33.735
pretty good-looking beard. It's coming[br]together. Now I'm going to go ahead and

0:25:33.735,0:25:38.963
add some sunglasses. And I'm going to use[br]what we call our Sticker tool for this.

0:25:38.963,0:25:46.078
The sticker tool allows you to take any[br]2D image and effectively stamp it to a

0:25:46.078,0:25:51.902
3D object, just like a texture. So, there[br]you go, two very simple, uh, operations

0:25:51.902,0:25:58.337
here. I was able to customize and[br]personalize my own emoji. Thank you

0:25:58.337,0:26:00.219
[applause]

0:26:00.219,0:26:03.552
>>Megan: So, I'm pretty excited about[br]this. Of course, when we're proud of

0:26:03.552,0:26:06.226
something, we want to share it. So, I'm[br]going to go ahead and publish that to the

0:26:06.226,0:26:14.448
community. And, as you can see, I have an[br]option to share that on Facebook. So, I

0:26:14.448,0:26:19.988
will go ahead and do that as well. And,[br]let's give it a second. And now let's go

0:26:19.988,0:26:27.499
out and check it out on my Facebook page.[br]Now, here you can see, uh, my timeline,

0:26:27.499,0:26:33.279
and there is my 3D memory that I just[br]created in Paint view-able on Facebook

0:26:33.279,0:26:35.348
for all of my friends and family to see.

0:26:35.348,0:26:41.523
[applause]

0:26:41.523,0:26:45.690
>>Megan: We've just shown you new ways to[br]create and share in 3D, but that's only

0:26:45.690,0:26:51.851
part of the story. 3D is a great medium[br]for expressing and it accelerates

0:26:51.851,0:26:56.980
comprehension to people in their. . . So[br]let's take a look at how it's valuable to

0:26:56.980,0:27:02.699
people in their everyday experiences. Over[br]the next year, you will see us integrate

0:27:02.699,0:27:09.223
3D across our most popular Microsoft[br]applications. Let's start by taking a look

0:27:09.223,0:27:15.850
at PowerPoint and see how 3D can enable[br]you to be creative and productive. I'd

0:27:15.850,0:27:19.713
like to invite Heather, one of our project[br]managers out on stage to give us a sneak

0:27:19.713,0:27:21.042
peek.

0:27:21.042,0:27:25.452
>>Heather: Thanks, Megan.[br]>>Megan: Hi, Heather.

0:27:25.452,0:27:27.525
>>Heather: Let's jump right into this[br]presentation I've been making about the

0:27:27.525,0:27:32.223
common fig tree. Now, I've already[br]captured my key points, but now it's time

0:27:32.223,0:27:36.949
to add some 3D magic to really drive these[br]points home. I'm going to start by

0:27:36.949,0:27:42.506
inserting a fig tree, the star of my[br]presentation. So, to do that, I'm going

0:27:42.506,0:27:46.243
to click on the insert tab. Now, here you[br]can see all of the things that you'd

0:27:46.243,0:27:53.035
expect, but we've added a new option to[br]be able to insert a 3D model. Just like

0:27:53.035,0:27:57.605
you saw in Paint, I have full access to[br]the 3D community directly within

0:27:57.605,0:28:05.943
PowerPoint. So, I've spotted my fig tree,[br]and I'm going to click insert. These are

0:28:05.943,0:28:11.843
the exact same steps that I would've taken[br]to add a photo or a video, but with 3D, I

0:28:11.843,0:28:16.184
can change the perspective and the scale[br]to tell the story exactly the way that I

0:28:16.184,0:28:23.367
want to tell it. I'm going to move this[br]guy to the center. Give him a spin. That

0:28:23.367,0:28:30.916
looks really good. 3D also enables me to[br]engage my audience even more by adding

0:28:30.916,0:28:36.413
animation. I can easily do this in my[br]presentation. I'm going to start by

0:28:36.413,0:28:42.102
duplicating this slide. And then, I'm[br]going to move and rotate the tree to

0:28:42.102,0:28:52.425
highlight the part I want to focus on.[br]Gonna scale this guy out. And then, I'm

0:28:52.425,0:28:55.654
going to get this back angle, and I really[br]like this top-down. Then, I'm going to

0:28:55.654,0:29:01.696
click transitions and select Morph. Here,[br]you can see PowerPoint does all of the

0:29:01.696,0:29:08.378
heavy lifting for me and creates a[br]beautiful 3D transition. Now, to save some

0:29:08.378,0:29:12.443
time, I built another version earlier. So,[br]let's have a look at my finished work.

0:29:12.443,0:29:20.755
We're viewing this in slide show mode so[br]you can really see the content come alive.

0:29:20.755,0:29:27.609
I can zoom in on a very specific part of[br]the tree to talk about a detail, and I

0:29:27.609,0:29:34.119
can mix and match 2D and 3D content to[br]illustrate my point, and here, this

0:29:34.119,0:29:38.864
would have taken me forever to find a[br]perfect angle in a photograph, but with

0:29:38.864,0:29:46.252
3D, I simply rotated the tree to match[br]exactly what I was looking for. As you can

0:29:46.252,0:29:51.489
see, 3D and PowerPoint are a perfect[br]match. The improved engagement and

0:29:51.489,0:29:56.959
understanding that 3D provides, paired[br]with the great presentation tools, it's so

0:29:56.959,0:30:02.312
easy to convey your ideas. We can't wait[br]to see the stories that you'll create

0:30:02.355,0:30:04.308
using 3D and PowerPoint.

0:30:04.308,0:30:06.815
[applause]

0:30:06.815,0:30:16.457
>>Megan: PowerPoint is just one example of[br]more experiences to come with 3D. Now,

0:30:16.457,0:30:20.242
we've shown you with the Creators update,[br]how we can bring the objects from your

0:30:20.242,0:30:26.386
physical world into your digital world.[br]Now, let's take a look at how our, we can

0:30:26.386,0:30:32.005
take this rich 3D content and break it[br]free from your screens with Microsoft

0:30:32.005,0:30:37.305
Hololins. I'd like to bring out one of the[br]designers on our team, Taj, who's going

0:30:37.305,0:30:41.111
to help us demonstrate this.[br]>>Taj: Hey Megan!

0:30:41.111,0:30:43.437
>>Megan: Hey Taj![br]>>Taj: Hey everyone! Alright!

0:30:43.437,0:30:45.939
[applause]

0:30:45.939,0:30:50.769
>>Megan: Microsoft Edge was the first[br]browser to bring inking to the web, and

0:30:50.769,0:30:57.909
now, it's the first browser to fully[br]embrace 3D for everyone. On Hololins,

0:30:57.909,0:31:03.462
Microsoft Edge becomes this incredible[br]portal for digital content to enter into

0:31:03.462,0:31:10.432
your real world as a hologram. Now, Taj[br]is - we've got a camera here that allows

0:31:10.432,0:31:16.395
you to see all the same holograms that[br]Taj can see just from his viewpoint.

0:31:16.395,0:31:24.270
>>Taj: That's right, Megan. Here on our[br]hololins, we have the same, awesome

0:31:24.270,0:31:28.266
community that we showcased earlier today,[br]and in it, you can see Megan's creation.

0:31:28.266,0:31:32.499
What's - What's really exciting is that[br]this is mixed reality. We could take this

0:31:32.499,0:31:38.536
creation and put it right into this space.[br]So, I'm gonna go ahead and select it, and

0:31:38.536,0:31:43.873
I'm going to place it right about here.[br]Awesome! Looks good, Megan. Nice job.

0:31:43.873,0:31:49.429
>>Megan: Now, this creation started as a[br]real sandcastle that we captured, edited

0:31:49.429,0:31:54.229
and enhanced, and now it's back here on[br]stage as a hologram.

0:31:54.229,0:31:59.962
[applause]

0:31:59.962,0:32:04.201
>>Megan: With Windows 10, you can move [br]your content seamlessly from your real

0:32:04.201,0:32:09.454
world to your digital world, and then back[br]again. Let's take a look at another

0:32:09.454,0:32:16.114
example with the leader in home renovation[br]and design, Houzz. Today, we want to show

0:32:16.114,0:32:21.570
you a proof of concept that demonstrates[br]how Houzz users through Microsoft Edge

0:32:21.570,0:32:26.726
on Hololins can preview products in their[br]own home before they buy.

0:32:26.726,0:32:28.841
[indistinct]

0:32:28.841,0:32:34.736
>>Megan: Virtual reality immerses you in[br]the digital world. With the Windows 10

0:32:34.736,0:32:41.192
Creators Update, powerful and affordable[br]virtual reality is coming to everyone.

0:32:41.192,0:32:48.893
We're bringing a whole new set of[br]affordable virtual reality accessories

0:32:48.893,0:32:56.774
to your Windows 10 PC. Now everyone can[br]create, view, and interact with 3D objects

0:32:56.774,0:33:03.732
in mixed reality, from augmented reality[br]to virtual reality, and everything in

0:33:03.732,0:33:08.606
between. Taj is now going to put on one[br]of these virtual reality accessories.

0:33:08.606,0:33:13.853
Let's see how the same Windows 10[br]experience we just saw on Hololins now

0:33:13.853,0:33:23.672
carries over to the virtual world. Taj is[br]standing with - here with me on stage,

0:33:23.672,0:33:30.295
but just like that, he's transported to a[br]beautiful house on the coast.

0:33:30.295,0:33:34.504
>>Taj: So, I'm so excited to share with [br]you all my virtual space, but just quickly

0:33:34.504,0:33:37.664
note there's a version of me there on[br]screen so you can follow along in the

0:33:37.664,0:33:43.011
experience.

0:33:43.011,0:33:46.615
>>Megan: And because this is Windows,[br]wherever you choose to go, you'll always

0:33:46.615,0:33:49.579
have the apps you know and love with you.

0:33:49.579,0:33:52.264
>>Taj: So I'm creating this massive[br]screen where I can watch my beloved

0:33:52.264,0:33:56.635
Sounders play. Go Sounders! I love those[br]guys, they just made the playoffs, so I'm

0:33:56.635,0:34:01.784
pretty amped about that. And then, on this[br]back wall here, I've created - I have a

0:34:01.784,0:34:06.030
shelf of all my favorite apps. And to the[br]right, I've got Microsoft Edge opened up,

0:34:06.030,0:34:09.497
with the community. That's the same[br]community I showcased earlier in the

0:34:09.497,0:34:14.416
Hololins demo. And from that, I was able[br]to pull Megan's super-awesome 3D memory

0:34:14.416,0:34:18.786
and place it here on the shelf with me,[br]all in virtual reality.

0:34:18.786,0:34:22.027
>>Megan: Windows 10 makes these [br]connective mixed reality experiences

0:34:22.027,0:34:27.966
possible, allowing Taj to take a 3D[br]memory that I created in Paint into his

0:34:27.966,0:34:35.160
real world with Hololins, and then into[br]his virtual world. But VR also allwos Taj

0:34:35.160,0:34:37.967
to create new memories.

0:34:37.967,0:34:43.145
>>Taj: Alright, Megan, I've got a great[br]idea. Let me call up Holitour, and I've

0:34:43.145,0:34:46.967
always wanted to go to Italy to check out[br]the architecture there, so take us to

0:34:46.967,0:34:56.060
Rome.

0:34:56.060,0:35:01.647
>>Megan: Here, Taj is outside the Roman[br]Pantheon in Holitour. VR is an amazing

0:35:01.647,0:35:08.728
place to enjoy the many 360 degree videos[br]that are available on the web. Holitour is

0:35:08.728,0:35:13.290
a special experience that takes that idea[br]even further and allows you to explore

0:35:13.290,0:35:20.518
and interact with new places. It was made[br]for Microsoft Hololins, but here it is in

0:35:20.518,0:35:24.166
virtual reality, running with Windows 10.

0:35:24.166,0:35:28.736
>>Taj: So, this is incredible. I actually[br]love this space. What's even more amazing

0:35:28.736,0:35:36.640
is that it's interactive. So, I'm in front[br]of the Pantheon. Let's take a closer look.

0:35:36.640,0:35:41.952
>>Megan: This is just one of the many[br]examples of places that you can visit in

0:35:41.952,0:35:47.599
Holitour, and one of the many experiences[br]that Windows 10 and mixed reality enables.

0:35:47.599,0:35:49.568
That looked like a great trip. Thanks,[br]Taj.

0:35:49.568,0:35:50.569
>>Taj: Thanks, Megan. Thanks, everyone.

0:35:50.569,0:35:57.742
[applause]

0:35:57.742,0:36:01.572
>>Megan: With the Windows 10 Creators[br]Update, we took a sand castle from the

0:36:01.572,0:36:06.910
real world, captured it as a digital[br]memory, remixed it with Paint, shared it

0:36:06.910,0:36:11.667
out on the web, brought it back into the[br]real world as a hologram, and then, into

0:36:11.667,0:36:20.104
virtual reality. Our content is no longer[br]confined to a digital or physical form.

0:36:20.104,0:36:28.104
It has evolved. By making 3D for everyone,[br]our digital world starts a new, more human

0:36:28.104,0:36:30.815
journey. Imagine what you'll do.

0:36:30.815,0:36:33.450
[applause]

0:36:33.450,0:36:40.560
>>Terry: Thanks, Megan. Our tech industry[br]talks a lot about the democratizing

0:36:40.560,0:36:45.836
effects of technology, and I think we all[br]just saw that happening right here and

0:36:45.836,0:36:54.595
right now. With the Creators Update, our[br]partners, including HP, Dell, Lenovo, Asus,

0:36:54.595,0:37:00.473
and Acer will be shipping virtual reality[br]headsets like Taj just demo'ed. These

0:37:00.473,0:37:06.014
headsets will be the first and only to[br]ship with inside-out, 6 degrees of freedom

0:37:06.014,0:37:12.322
sensors. Unlike every other virtual[br]reality headset in the market today, this

0:37:12.322,0:37:16.474
means there will be zero need for a[br]separate room, zero need for a complicated

0:37:16.474,0:37:21.902
setup, and while those other, less[br]immersive accessories today cost over

0:37:21.902,0:37:28.457
500 dollars, sometimes, most of the time[br]requiring a new, expensive device, we are

0:37:28.457,0:37:34.003
announcing today that these Creators [br]Update accessories will start at just $299

0:37:34.003,0:37:41.014
[applause]

0:37:41.014,0:37:45.665
>>Terry: So with the Creators Update, you[br]and the millions of other Windows 10 users

0:37:45.665,0:37:53.143
can turn on your laptop and immediately[br]start scanning in 3D, start printingin 3D,

0:37:53.143,0:38:01.465
start creating in 3D, start sharing in 3D,[br]and start experiencing mixed reality. So

0:38:01.465,0:38:04.133
now, let's talk gaming.

0:38:04.133,0:38:31.599
[upbeat music]

0:38:31.599,0:38:36.476
>>Terry: That wasn't the Foo Fighters[br]concert or a political convention or the

0:38:36.476,0:38:41.675
consumers' electronics show in Vegas. [br]That was an e-sports tournament. Last

0:38:41.675,0:38:47.495
year, more people watched the League of[br]Legends championship, a Windows PC game,

0:38:47.495,0:38:54.597
than the World Series. Young gamers are [br]now spending twice as much time watching

0:38:54.597,0:39:00.416
people broadcast their game play than they[br]do playing games themselves. This year

0:39:00.416,0:39:08.177
alone, Minecraft videos have been watched[br]over 50 billion times. I think half of

0:39:08.177,0:39:12.659
them could have been by my son. Game[br]viewing is just now a real social

0:39:12.659,0:39:18.479
phenomenon, and this type of passion and[br]innovation is inspiring us to build on

0:39:18.479,0:39:22.468
the long-term commitment that Microsoft[br]has had to gaming almost from our very

0:39:22.468,0:39:31.839
beginning. Think flight simulator 30 years[br]ago, or Gears of War 4, Forza Motorsports.

0:39:31.839,0:39:38.069
Think Solitaire or our new Xbox 1s, a[br]Windows 10 device that will design the

0:39:38.069,0:39:44.320
best console gaming experience. Since its[br]launch 15 years ago, Xbox continues to

0:39:44.320,0:39:49.834
deliver serious fun, no matter where you[br]play, in your living room, or now your

0:39:49.834,0:39:55.580
Windows 10 PC. The Windows 10 Creators[br]Update, we've designed it for e-sports and

0:39:55.580,0:39:59.470
game broadcasting. Whether you're one of[br]the millions who love watching the most

0:39:59.470,0:40:05.440
elite gamers battle it out in e-sports, or[br]whether you're an aspiring creator, aiming

0:40:05.440,0:40:10.349
to reach millions of viewers with your own[br]game play broadcast, Windows 10 will be

0:40:10.349,0:40:16.652
your platform for gaming glory. Please[br]welcome Jenn from the Xbox team to show

0:40:16.652,0:40:19.541
you what's new with gaming in the Creators[br]Update.

0:40:19.541,0:40:24.923
[applause]

0:40:24.923,0:40:26.962
>>Jenn: Thanks, Terry. How are you all[br]doing?

0:40:26.962,0:40:29.631
[cheers]

0:40:29.631,0:40:33.502
>>Jenn: Alright! Let's talk gaming! I'm [br]Jenn McCoy, known on Xbox Live as Reardon

0:40:33.502,0:40:38.122
Steel. And gaming has been a big part of[br]my life, ever since I was in school and

0:40:38.122,0:40:41.694
I'd stay up late every night, playing[br]games with my friends. So, as you can

0:40:41.694,0:40:47.331
imagine, working on Xbox is a total dream[br]come true. I have three announcements

0:40:47.331,0:40:52.174
today sharing with you what's coming for[br]gamers with the Windows 10 Creators

0:40:52.174,0:40:58.762
Update. Let me start with game[br]broadcasting. As Terry explained, the

0:40:58.762,0:41:04.671
popularity and time spent watching gaming[br]is through the roof. And we know there are

0:41:04.671,0:41:08.713
many reasons why people watch game play[br]today. Sometimes, it's to check out a new

0:41:08.713,0:41:13.537
game before they buy it. Other times,[br]it's to learn how to play a game better,

0:41:13.537,0:41:19.162
to get through a certain level, or beat[br]a particular boss. And in a lot of cases,

0:41:19.162,0:41:23.742
they're watching for pure entertainment[br]value. It can be just as much fun watching

0:41:23.742,0:41:29.142
the person streaming as it is playing the[br]game yourself. As a spectator, it looks

0:41:29.142,0:41:34.821
something like this. My college buddy,[br]Jason, he lives back in Texas, we don't

0:41:34.821,0:41:38.172
see each other in person very often.[br]We keep up with each other through our

0:41:38.172,0:41:43.074
shared love of gaming. Here, I'm watching[br]Jason broadcasting his game play of Forza

0:41:43.074,0:41:48.446
Horizon 3. He's streaming using a service[br]called Me, which makes it really easy to

0:41:48.446,0:41:54.848
watch and to interact with the person[br]broadcasting the game play. In fact, Jason

0:41:54.848,0:42:00.105
has set it up so people watching can [br]suggest what he do next. Now, look at the

0:42:00.105,0:42:03.633
buttons on the bottom of the screen.[br]You're going to see one there that says

0:42:03.633,0:42:07.975
"go off-road." I'm going to click that [br]button and you'll hear me suggest to Jason

0:42:07.975,0:42:12.415
that he take it off road.[br]>>Computer: Time to off-road that view!

0:42:12.415,0:42:17.887
>>Jenn: [laughs] There you go! He totally[br]listened. It takes backseat driving to an

0:42:17.887,0:42:23.235
entirely different place. Watching other[br]people stream their game play is easy,

0:42:23.235,0:42:26.977
but it can be a different story if you[br]want to be the broadcaster. For a lot

0:42:26.977,0:42:31.685
of people, the idea of broadcasting their[br]game play can be really intimidating. You

0:42:31.685,0:42:36.404
got to download and set up the software,[br]learn how to configure stream, and then

0:42:36.404,0:42:40.946
of course, getting folks to actually[br]watch. So, here's my first my first

0:42:40.946,0:42:45.436
announcement. With the Creators Update,[br]we're making it so each of us can become

0:42:45.436,0:42:49.815
a game broadcaster because we're building[br]game broadcast technology right into

0:42:49.815,0:42:56.638
Windows. Cool, right?[br][applause]

0:42:56.638,0:43:01.948
>>Jenn: Let me jump into my own game, and[br]I'm going to show you how it works.

0:43:01.948,0:43:06.036
Alright, here we are in Fortson. Before we[br]start driving, I'm going to show you how

0:43:06.036,0:43:10.484
easy it is to start a broadcast. I hit[br]Windows G on my keyboard. That's going

0:43:10.484,0:43:14.655
to bring up the game bar. Then, I'm going[br]to move it over here to the side so I can

0:43:14.655,0:43:19.906
easily see the broadcast window while I[br]play. Then, all I have to do is click this

0:43:19.906,0:43:24.677
button to start broadcasting. Just like[br]that, we're live.

0:43:24.677,0:43:30.411
[applause]

0:43:30.411,0:43:34.774
>>Jenn: It's that simple to start a[br]broadcast right from Windows. Now my

0:43:34.774,0:43:39.562
friends or followers can watch me [br]broadcasting my game play. Now, I want to

0:43:39.562,0:43:44.128
ask you all to keep an eye on that chat[br]window on the right-hand side. There's

0:43:44.128,0:43:48.437
my first viewer. No pressure. Hey DJ[br]Strafe, what do you think about Fortzon

0:43:48.437,0:43:54.489
Horizon 3? Game is an amazing service to[br]broadcast with because there's virtually

0:43:54.489,0:43:59.517
no lag between my broadcast and what [br]viewers are seeing on their end. So,

0:43:59.517,0:44:04.006
DJ Strafe and I could have a conversation,[br]and it's pretty much real time. We're

0:44:04.006,0:44:07.659
starting to get more viewers, and that's[br]because Xbox Live is letting my friends

0:44:07.659,0:44:12.488
and network know that I'm playing. It's[br]helping me build out an audience.

0:44:12.488,0:44:17.476
Alright, I"m going to pull off right here.[br]It's a beautiful viewpoint. Now, on

0:44:17.476,0:44:21.039
Xbox Live, we have this thing called[br]Plugs. They're a way for people to come

0:44:21.039,0:44:26.320
together around similar interests. My Plug[br]is called "The Race in Texas." It's made

0:44:26.320,0:44:30.398
up of people who are from Texas and who[br]enjoy racing games. And everyone in "The

0:44:30.398,0:44:36.554
Race in Texas" are all able to see when I[br]started broadcasting. They can tune in

0:44:36.554,0:44:41.460
from anywhere, whether they're on their[br]Xbox One console, on their PC, or even out

0:44:41.563,0:44:45.733
and about on a smartphone. As a[br]broadcaster, that means I can build out a

0:44:45.733,0:44:53.500
substantial audience for my stream because[br]it's super accessible. Alright, I think I

0:44:53.500,0:44:55.402
need to - -[br]>>Game: Notice the chat window.

0:44:55.402,0:44:57.993
>>Jenn: [laughs] These are my friends[br]telling me to pay attention to the chat

0:44:57.993,0:45:02.603
window again. So, StormAnnie is saying[br]that I should tell y'all about custom tour

0:45:02.603,0:45:07.474
routes. So, let's do it. Now, y'all know[br]that competition and gaming go

0:45:07.474,0:45:12.786
hand-in-hand. We see that every day with[br]the massive interest in e-sports. Terry

0:45:12.786,0:45:16.123
talked about how many people watched the[br]League of Legends championship this past

0:45:16.123,0:45:20.627
year. And that's, like, the pinnacle of[br]video competitions today. There's also

0:45:20.627,0:45:25.089
hundreds of smaller championships and[br]tournaments held every year. Typically

0:45:25.089,0:45:29.346
organized by a game developer or a[br]professional tournament operator. They're

0:45:29.346,0:45:33.575
the ones who determine the entry [br]qualifications and the rules of play.

0:45:33.575,0:45:37.066
But, now we want to break through another[br]level of tournament competition to players

0:45:37.066,0:45:42.702
of Xbox Live. One where you determine[br]the rules of competition. So, here's my

0:45:42.702,0:45:47.313
second announcement: With the Creator's[br]Update, we're giving players the ability

0:45:47.313,0:45:50.784
to create custom tournaments using[br]Arena on Xbox 5.

0:45:50.784,0:45:55.529
[applause]

0:45:55.529,0:45:59.414
>>Jenn: Alright, let's go back to my[br]desktop. I'm going to open the Xbox app,

0:45:59.414,0:46:05.874
show you how it works. So, we want to give[br]gamers the ability to create their own

0:46:05.874,0:46:09.822
tournaments and challenges, just like you[br]would do if you were setting up a fantasy

0:46:09.822,0:46:13.815
football league, or joining an intramural[br]soccer team. Custom tournaments are a

0:46:13.815,0:46:17.652
great way that you can compete against[br]your friends. You don't have to qualify

0:46:17.652,0:46:20.749
for a professional tournament, and you[br]don't have to track everyone's scores

0:46:20.749,0:46:26.356
offline. Arean on Xbox Live is going to[br]do it all for you. So, the first thing I

0:46:26.356,0:46:30.161
need to do to set up my tournament is to[br]pick the game. I'm going to pick Killer

0:46:30.161,0:46:34.476
Instinct. KI's a popular fighting game,[br]where you square off against an

0:46:34.476,0:46:38.215
individual opponent. And with the[br]tournament structure, my friends and I can

0:46:38.215,0:46:43.307
determine which of us is truly the gaming[br]master. Alright, I'm going to call my

0:46:43.307,0:46:51.508
tournament the "KI Throwdown." And, let's[br]see, I'll put it on Xbox Live and extend

0:46:51.508,0:46:56.486
it to all my friends. Then I need to[br]choose a game mode. I'm going to go

0:46:56.486,0:47:02.308
through Classic Bracket approach. Okay,[br]tournament style. Single elimination or

0:47:02.472,0:47:08.677
double elimination? Single, definitely.[br]You lose, you're out. Alright, let's set

0:47:08.708,0:47:14.979
it for tonight, and create my tournament.[br]Invite is out and the countdown to my

0:47:14.979,0:47:19.654
tournament begins. It's all integrated[br]with Xbox Live, so this service will

0:47:19.654,0:47:23.969
compile stats and determine a winner,[br]taking the administrative work off of my

0:47:23.969,0:47:29.123
plate and letting me focus on the playing,[br]and, maybe a little trash talk. Best part

0:47:29.123,0:47:32.688
is, it doesn't matter which device my[br]friends choose to play on, whether it's

0:47:32.688,0:47:38.807
a Xbox One console or a PC running Windows[br]10, Xbox is bringing players together and

0:47:38.807,0:47:44.379
giving each of us the ability to set up[br]our own custom tournament. So, that was a

0:47:44.379,0:47:47.667
look at a couple new things that are[br]coming with the Creator's Update for

0:47:47.667,0:47:52.428
gamers, but you don't have to wait until[br]the spring to get in on the action. There

0:47:52.428,0:47:57.261
are plenty of amazing games playable right[br]now on one of the most popular Windows 10

0:47:57.261,0:48:04.253
gaming devices, the new Xbox One S.[br]Starting at only $299, the Xbox One S has

0:48:04.253,0:48:08.193
been the top-selling console in the US and[br]several other markets for the past 3

0:48:08.193,0:48:16.301
months. Let me show you why. So, here I[br]am, on the Xbox One S, playing Fortz

0:48:16.301,0:48:22.561
Horizon 3. Now, when I play it on my[br]Xbox One S, connected to a 4K television

0:48:22.561,0:48:29.013
with high dynamic range, this game looks[br]particularly stunning. The detail on the

0:48:29.013,0:48:35.714
car is incredible. You can actually see[br]the sparkle and reflection off the sand.

0:48:35.714,0:48:39.653
And of course, if you want the highest[br]possible visual fidelity, you can play

0:48:39.653,0:48:44.723
games like Fortzon Horizon 3 and Gears[br]of War 4 on your Windows 10 gaming PC,

0:48:44.723,0:48:50.256
and with the Xbox Play Anywhere Program,[br]when you buy one of these games, you get

0:48:50.256,0:48:55.238
to play it on both the Xbox One and[br]Windows 10 PC for no additional cost.

0:48:55.238,0:48:58.761
Your game saves, your progress, your[br]achievements, they're all saved on Xbox

0:48:58.761,0:49:04.874
Live and shared across both platforms.[br]Now for those of you who balance your game

0:49:04.874,0:49:10.693
play full of movie-watching, you can also[br]watch 4K video by a streaming service like

0:49:10.693,0:49:18.024
Netflix or with the built-in 4K movie[br]player. That brings me to my final

0:49:18.024,0:49:24.144
announcement. This one is especially for[br]you audio enthusiasts. I'm excited to

0:49:24.144,0:49:29.515
announce that BitStream Audio pass through[br]including Dolby Atmos support, is coming

0:49:29.515,0:49:33.733
with the Creators Update for Blurays on[br]Xbox One. Yeah!

0:49:33.733,0:49:38.334
[applause]

0:49:38.334,0:49:43.326
>>Jenn: We're building Windows 10 to be[br]the best platform for 4K gaming, and with

0:49:43.326,0:49:47.702
the Creators Update, we're building it[br]to be the best platform to enable each of

0:49:47.702,0:49:51.385
us to become a game broadcaster. Thanks[br]y'all.

0:49:51.385,0:49:54.134
[applause]

0:49:54.134,0:49:59.516
>>Terry: Thanks, Jenn. So, the passion of[br]your game broadcast fans and bracket

0:49:59.516,0:50:05.329
rights and e-sport athletes will be yours[br]in your Xbox or PC with the Windows 10

0:50:05.329,0:50:14.256
Creators Update. Now, we take a step back[br]and see Megan creating her daughters, or

0:50:14.256,0:50:19.667
Jenn racing with the Racing Texans Club.[br]We look across all of our lives and the

0:50:19.667,0:50:26.298
common thread between our most productive[br]and our most fun moments are our people,

0:50:26.298,0:50:30.817
the ones we share these moments with. The[br]magic happens when we collaborate with our

0:50:30.817,0:50:37.144
co-workers. The magic happens when we play[br]with our friends. And today, our people

0:50:37.144,0:50:42.143
are confined within individual [br]applications, specific social networking

0:50:42.143,0:50:49.386
apps, an email app, texting aps. With the[br]Creators Update, we are placing people

0:50:49.386,0:50:55.248
in the center of your Windows experience,[br]right where you want them. We want to

0:50:55.248,0:51:01.197
inspire true creativity and true [br]connection. Please welcome Allison to

0:51:01.197,0:51:04.770
show you some of her team's work in the[br]Creators Update.

0:51:04.770,0:51:09.189
[appluase]

0:51:09.189,0:51:12.970
>>Allison: Thank you, Terry. Hello,[br]everyone. My name is Allison Mahoney,

0:51:12.970,0:51:18.751
and I've spent much of my 15 years here at[br]Microsoft thinking about how to support

0:51:18.849,0:51:24.291
stronger human connections to technology,[br]and today, I am proud to show you how we

0:51:24.291,0:51:29.931
are placing people at the center of[br]Windows. Over the last decade, we have

0:51:29.931,0:51:36.058
seen an incredible explosion of ways to[br]connect with people across our devices.

0:51:36.058,0:51:41.058
What started with the delightful[br]simplicity of email has now grown into

0:51:41.058,0:51:45.855
a patchwork of applications and services,[br]from Facebook to SharePoint, from

0:51:45.855,0:51:52.190
Messenger to text, from Skype to LinkedIn,[br]each network bringing increasingly

0:51:52.190,0:51:57.810
innovative ways to connect with a growing[br]network of people. While the benefits of

0:51:57.810,0:52:05.353
our growing social networks is very clear,[br]it also comes at a cost: complexity. When

0:52:05.353,0:52:10.884
we talk to our customers, we see a[br]universal truth again and again, that most

0:52:10.884,0:52:17.514
of our communications happen with a few[br]key people. These are the people who

0:52:17.514,0:52:21.853
matter most in our day-to-day lives. It's[br]the moments we share with these people

0:52:21.853,0:52:27.545
that define us. For me, that's my husband[br]Peter and our twin girls, Jillian and

0:52:27.545,0:52:34.003
Taylor, Vicky, a close co-creator of[br]Microsoft and my friend and neighbor,

0:52:34.003,0:52:40.494
Pearl. Yet, today, these people are peers[br]amongst the infinite other people. They

0:52:40.494,0:52:46.345
are buried in our apps. They get lost in[br]the complexity. So, we asked ourselves,

0:52:46.345,0:52:53.024
"What would it mean to prioritize our most[br]important people in Windows?" With the

0:52:53.024,0:52:57.625
Windows 10 Creators Update, we will give[br]you a faster way to connect and share with

0:52:57.625,0:53:03.225
the people who matter most on any Windows[br]PC. Let's take a look at how the simple

0:53:03.225,0:53:09.225
presence of your people will give you a[br]faster way to share, a simple way to cut

0:53:09.225,0:53:14.997
through the noise, and a new way to feel[br]closer to the people who matter most. I

0:53:14.997,0:53:20.128
want to start with a common task on[br]Windows: sharing. Our goal is to make

0:53:20.128,0:53:24.674
sharing in Windows as fast and easy as[br]possible. And while it's not complicated,

0:53:24.674,0:53:29.624
there's a lot of steps involved. I still[br]have to find the content, launch the

0:53:29.624,0:53:34.276
application with the person that I wat[br]to share with, I have to find that person

0:53:34.276,0:53:38.257
in the application, attach the content, [br]and send. With the Creators Update,

0:53:38.257,0:53:47.687
we'll change this. Would if you could[br]simply drag any content directly to Vicky,

0:53:47.687,0:53:53.218
view the message, and send? Couple steps[br]and you're done. Doesn't matter if you

0:53:53.218,0:53:57.688
want to share a document or a PowerPoint,[br]picture or a video, the friction is

0:53:57.688,0:54:03.309
reduced by taking out the steps of making[br]that connection. We will also carry that

0:54:03.309,0:54:08.123
principle of connecting you quickly to[br]your important people across Windows.

0:54:08.123,0:54:14.055
The Windows sharing experience in any[br]application will now understand my people.

0:54:14.055,0:54:19.655
So here, in the Photos app, we see my[br]daughter skiing, and I want to share this

0:54:19.655,0:54:26.029
video with my husband. I can quickly link[br]a message, sharing my excitement that

0:54:26.029,0:54:32.199
it's almost ski season, a big deal in our[br]house, and when I'm ready to share, I

0:54:32.199,0:54:40.229
go to the Share charm and of course, my[br]people are there, including my husband

0:54:40.229,0:54:50.000
Peter. If I want, I can add a message.[br]Send, and I'm done. With the Creators

0:54:50.000,0:54:53.440
Update, we will give you the fastest way[br]to share with the most important people

0:54:53.440,0:54:58.301
in your life anywhere in Windows. The next[br]problem we wanted to tackle is something

0:54:58.301,0:55:03.202
we can all relate to: it's the overload of[br]communication that comes from being

0:55:03.202,0:55:09.631
so accessible to so many people. It's all[br]too easy to miss communications from the

0:55:09.631,0:55:16.203
people who matter most. Those few[br]important people get lost among the many.

0:55:16.203,0:55:20.617
How many times has a coworker or your[br]partner or friend texted saying, "Hey, did

0:55:20.617,0:55:25.711
you get that mail that I sent you?" And[br]too often, we just miss it. With the

0:55:25.711,0:55:29.522
Creators Update, we're going to bring[br]multiple communication applications

0:55:29.522,0:55:36.197
together and filter them by your most[br]important people in one simple place.

0:55:36.197,0:55:41.861
We'll start by integrating Mail, Skype,[br]and introduce SMS Relay from Windows

0:55:41.861,0:55:47.792
and Android phones, quickly add Xbox Live,[br]Skype for Business, and of course, making

0:55:47.792,0:55:53.542
it extendable by our partners. So, when I[br]get that urgent text from my husband

0:55:53.542,0:55:58.893
Peter, who's currently at the store, on[br]his phone and trying to get in touch with

0:55:58.893,0:56:05.727
me, I'll see it right on my desktop. Then,[br]it's one tap to view the message, and in

0:56:05.727,0:56:12.254
one single place, I can change from Skype[br]to Mail app, which provides me with a view

0:56:12.254,0:56:18.324
of my inbox dedicated just to Peter. I[br]can see the mail he's referring to, read

0:56:18.324,0:56:25.043
the content of that mail, and then quickly[br]respond in the app of my choice. Here, I

0:56:25.043,0:56:28.655
respond back to his phone using Skype,[br]letting him know I support our daughter

0:56:28.655,0:56:34.765
Taylor's choice of a unicorn cake. Great[br]decision! With Windows 10 Creators Update,

0:56:34.765,0:56:38.945
we will give you a way to cut through the[br]noise, so you never miss a moment with

0:56:38.945,0:56:45.908
your most important people. Finally, these[br]people aren't just who I talk to the most

0:56:45.908,0:56:51.898
frequently, they are the closest people in[br]my life. And too often, technology

0:56:51.898,0:56:57.530
obscures that human connection, the[br]emotion that these relationships represent

0:56:57.530,0:57:05.096
to us. For these important people, how we[br]communicate, it matters. The Windows 10

0:57:05.096,0:57:09.470
Creators Update will introduce shoulder[br]taps, little nudges that can help you

0:57:09.470,0:57:15.097
express what you're feeling right on the[br]desktop. Whether that's my daughter Julian

0:57:15.097,0:57:24.332
reaching out with a heart and a smile, my[br]daughter Taylor, with a playful unicorn,

0:57:24.332,0:57:30.426
created in Paint 3D, of course, or even my[br]coworker Vicky saying that it is time for

0:57:30.426,0:57:36.546
me to get off the stage with a mic drop.[br]With the Windows 10 Creators Update,

0:57:36.546,0:57:40.795
we will give you a faster way to connect[br]and share with the people who matter most

0:57:40.795,0:57:48.928
on any Windows PC. In your life, you put[br]people first, and now Windows does, too.

0:57:48.928,0:57:53.498
Megan, Jenn, and I have had a chance to[br]show you just some of the highlights

0:57:53.498,0:57:59.938
coming in the Windows 10 Creators Update,[br]but there is so much more, and I want to

0:57:59.938,0:58:05.759
give you a sneak peek. Thank you.[br][applause]

0:58:05.759,0:59:10.951
[upbeat music]

0:59:10.951,0:59:13.831
[applause]

0:59:13.831,0:59:19.162
>>Terry: Thank you. So, with all due [br]humility, I want to share our goal for

0:59:19.162,0:59:27.399
Windows 10. It's to have the effect of[br]Gutenburg press on this next generation.

0:59:27.399,0:59:34.863
We want to free 3D, free mixed reality,[br]free e-sports game broadcasting, and so

0:59:34.863,0:59:41.201
much more for everyone. This week, we are[br]releasing early builds of the Creators

0:59:41.201,0:59:46.198
Update to all of our Windows Insiders. If[br]you're not a Windows Insider yet, please

0:59:46.198,0:59:51.663
join us and help us shape this future as[br]part of the world's largest collaborative

0:59:51.663,1:00:00.912
software project. Now, for technology to[br]serve all of us, we need to ensure that

1:00:00.912,1:00:06.262
there are devices for each of us. There[br]has to be a breadth of devices to meet the

1:00:06.262,1:00:12.094
needs of individual creators, like Sief[br]and Carrie, to organizational creators,

1:00:12.094,1:00:18.803
like Pearson Education. A breadth of[br]devices to meet the needs of the most

1:00:18.803,1:00:24.552
professional creator to the youngest[br]creator. We work harder than anyone to

1:00:24.552,1:00:31.624
make sure there are devices for everyone,[br]all around the world at all price points,

1:00:31.624,1:00:37.255
phones, tablets, to PCs, 2-in-1s, game[br]consoles, mixed reality devices, IOT

1:00:37.255,1:00:42.514
devices, and more because it is our[br]mission to ensure that everyone everywhere

1:00:42.514,1:00:50.876
on the planet can achieve their potential[br]at work and play. And every now and then,

1:00:50.876,1:00:56.565
in pursuing our mission, we see the[br]opportunity to create a new category of

1:00:56.565,1:01:05.405
device, like we did with Surface, like we[br]did with Xbox, like we did with Hololins.

1:01:05.405,1:01:10.066
And we seize these moments to create[br]something so much more than a product.

1:01:10.066,1:01:16.296
We seek that special alchemy when a device[br]and software pair perfectly to create

1:01:16.296,1:01:24.867
something new, to create a profound[br]experience. Please welcome Panos, our

1:01:24.867,1:01:30.520
leader of Microsoft devices.[br][applause]

1:01:30.520,1:01:33.797
>>Little Boy: When I grow up, uh, my[br]sister's an engineer, and it's really

1:01:33.797,1:01:39.933
cool, and I want to be just like her.[br]>>Little Girl: When I grow up, I want

1:01:39.933,1:01:44.598
to be a drawer.[br]>>Older Boy: I've got this really awesome

1:01:44.598,1:01:50.664
music teacher. He DJs on the weekends.[br]>>Little Girl 2: Did you know my cousin

1:01:50.664,1:01:56.163
makes clothes? She designs them and[br]everything, and it's super cool, and

1:01:56.163,1:02:01.663
that's what I'm going to do when I grow[br]up.

1:02:01.663,1:02:04.783
>>Little Boy 2: I told my teacher that[br]Drew Brees doesn't do algebra, but she

1:02:04.783,1:02:10.099
said that he uses X's and O's.[br]>>Little Boy 3: My neighbors have a robot,

1:02:10.099,1:02:15.395
and it's super cool, and that's why I want[br]to build a robot when I grow up.

1:02:15.395,1:02:18.740
>>Boy: My older brother always got in[br]trouble for doodling, and look where it

1:02:18.740,1:02:23.719
got him![br]>>Girl: People think my sister makes

1:02:23.719,1:02:28.461
computers, but she says she brings[br]imagination to life.

1:02:28.461,1:02:38.887
[inspiring music]

1:02:38.887,1:02:48.029
[applause]

1:02:48.029,1:02:54.070
>>Panos: Uh - that's why you guys called[br]me up, that's cool. Uh, I love that

1:02:54.070,1:02:56.623
video. There's a bunch of reasons why,[br]I've got to share it with you really

1:02:56.623,1:03:01.701
quick. And -- and there's -- there's this[br]idea where the product helps bringing all

1:03:01.701,1:03:06.005
those people's ideas to life, like that's[br]a very, very cool thing to see, and that

1:03:06.005,1:03:10.071
momentum's real in that, and when you see[br]people doing amazing things like that, it

1:03:10.071,1:03:13.541
kinda gets you thinking, and that's what[br]we do it for. You know, whether it's

1:03:13.541,1:03:18.832
Hololins or Surface or Xbox or Surface[br]Hub, all these devices are bringing this

1:03:18.832,1:03:22.872
experience together in such a delightful[br]way, and people are loving these things.

1:03:22.872,1:03:26.482
Favorite part about that video, absolute[br]favorite part: at the very end of that

1:03:26.482,1:03:29.353
video, watch it later, that is the[br]mechanical engineering team and the actual

1:03:29.353,1:03:35.520
Surface design team working together,[br]creating Surface on a Surface. We often

1:03:35.520,1:03:42.402
talk about how products that we make are[br]nothing more than a reflection of the

1:03:42.402,1:03:47.431
people that make them, the people that[br]use them, and the people that love them.

1:03:47.431,1:03:52.466
That's what these products are, and they[br]are meant to be seamless in your life. I

1:03:52.466,1:03:57.960
met a gentleman. I want to tell you his[br]story. Uh, he inspired me. I can't see

1:03:57.960,1:04:03.294
any of you, but he's here. Lawrence[br]Douglas, are you here? There he is. Hey,

1:04:03.294,1:04:06.362
bud. I'm going to talk about you. I hope[br]this doesn't get hard, but give me just

1:04:06.362,1:04:10.931
a sec. I met him not too long ago. He's a[br]super fan of Surface, which is just

1:04:10.931,1:04:14.395
exciting. We learn so much from you. When[br]you talk to us, we hear about it. For

1:04:14.395,1:04:17.064
those of you watching at home, that's a[br]big deal. We take that feedback, we

1:04:17.064,1:04:20.214
learn. Lawrence came in, but he came in to[br]tell me what he loves about it. Now, he's

1:04:20.214,1:04:25.996
a father of 4. He uses a Surface Pro 4,[br]and you know, he works at USC, the

1:04:25.996,1:04:29.661
University of Southern California. He put[br]all this together, he comes in and says,

1:04:29.661,1:04:32.663
"Panos, I'm so busy. It's unbelievable.[br]It's unbelievable. I'm moving, moving

1:04:32.663,1:04:37.328
moving, but I got this Surface Pro 4, and[br]I started taking it to work. I stopped

1:04:37.328,1:04:44.623
using my laptop, like a lot of you here.[br]And, I start to move, from station to

1:04:44.623,1:04:51.175
station, I do my work. I'm a little bit[br]more versatile." Key, that versatility.

1:04:51.175,1:04:53.505
Then he goes on to tell a story. He says,[br]"I get home. I open the kickstand. I sit

1:04:53.505,1:04:58.275
back. I watch a movie with my wife, my[br]kids. It's pretty awesome." Here's the

1:04:58.275,1:05:02.134
moment that turned for me when I heard[br]his story 'cause we here that story a lot.

1:05:02.134,1:05:09.106
Here's where it turned. He then went on[br]to tell me more stories about how he's a

1:05:09.106,1:05:17.036
basketball player. That's cool. And he[br]said, "Throw me a basketball. Right when

1:05:17.036,1:05:23.506
I get it, I know what to do." Now, that's[br]inane. That's something he's known

1:05:23.506,1:05:31.670
growing up. Then he says, "Hand me a[br]Surface Pen." And something just came out.

1:05:31.670,1:05:38.669
This idea where he used to write growing[br]up to create, and that was such a powerful

1:05:38.669,1:05:43.487
thing for him. Translating to now a[br]digital pen that he puts on a screen,

1:05:43.487,1:05:48.269
where all of that comes back, all of it,[br]and now he's telling me how he's creating

1:05:48.269,1:05:53.516
again. Yeah, you can't imagine how I feel[br]when I hear it. That entire summary is

1:05:53.516,1:05:56.937
kinda representative of what we talked[br]about two years ago, so let me just take

1:05:56.937,1:06:01.158
us back for just a second. This conflict[br]we talked about when we were launching

1:06:01.158,1:06:05.401
Surface Pro 3, not sure you remember it,[br]but it was when somebody would walk into

1:06:05.401,1:06:09.136
a store, and they didn't know. They[br]needed a laptop. You were told you needed

1:06:09.136,1:06:15.066
a laptop, but you were told to buy a[br]tablet 'cause that's what you should want.

1:06:15.066,1:06:18.733
And you'd walk into the store, and you'd[br]ask the RSP or the sales person or even

1:06:18.733,1:06:23.098
your IT department, "Hey, what should I[br]have?" And the answer should be, "Well,

1:06:23.098,1:06:27.930
what do you want to do?" That's completely[br]gone. We launched Pro 3 and this momentum

1:06:27.930,1:06:34.596
in this category just spiked. The 2-in-1[br]category is created. Folks are running

1:06:34.596,1:06:42.030
after it and this versatility is just[br]exploding! It's awesome to see! Now,

1:06:42.030,1:06:45.196
we have millions and millions of people[br]everyday using a Surface, telling us

1:06:45.196,1:06:48.800
their story. It's a great story, like[br]Lawrence's. And now you have the Creators

1:06:48.800,1:06:52.744
Update coming, just bringing this pen[br]more to life, bringing touch more to life,

1:06:52.744,1:06:59.019
bringing that versatility, the ability to[br]create more to life. Last year, we

1:06:59.019,1:07:04.078
introduced the Surface Book. You remember[br]that? We had some fun doing that. We had

1:07:04.078,1:07:08.442
a good time.[br][applause]

1:07:08.442,1:07:11.542
>>Panos: Now, Surface Book today - we're[br]pretty proud of this - but, you know, and

1:07:11.542,1:07:14.608
I can throw a bunch of data at you, but[br]let me just simplify. Surface Book today

1:07:14.608,1:07:19.682
has the highest user satisfaction among[br]any current Windows 10 machine out there

1:07:19.682,1:07:24.772
or any Macbook. All of them. It's way[br]bast -- way past. The question is why,

1:07:24.772,1:07:34.701
why, why is that, how is that. It's that[br]same versatility you needed in Pro 4

1:07:34.701,1:07:39.634
coming to life in that device, but more[br]importantly, that familiarity that we all

1:07:39.634,1:07:44.937
have in the laptop form factor and that[br]stability you get from it is real, but the

1:07:44.937,1:07:48.193
fact that you can take the screen off and[br]hand it to somebody, the fact that you

1:07:48.193,1:07:53.770
could just do that and show them your[br]work, or take it off and move it, hold it

1:07:53.879,1:07:56.670
and write, like as if it were a legal pad[br]and you were the best lawyer on the

1:07:56.670,1:08:05.090
planet, and you might be, but even if you[br]aren't, you can pretend to be, it doesn't

1:08:05.090,1:08:10.598
matter. That's the versatility. This is[br]my little guy. This is Cosis. That's a

1:08:10.598,1:08:16.931
picture his sister took. It's for me, [br]the essence of the product, and I'm so

1:08:16.931,1:08:23.268
proud of this kid. He's such a good kid.[br]He drives so much in me to think harder,

1:08:23.268,1:08:28.192
work harder, but here he is learning,[br]every single night, he takes this posture,

1:08:28.192,1:08:31.223
every night. We're still lucky, he doesn't[br]hide in his room. He does it right there

1:08:31.223,1:08:34.292
in the living room. He lays on the floor,[br]he does his work. I don't know how, his

1:08:34.292,1:08:37.864
brain is firing. He's working in OneNote,[br]and he's sharing with his teachers real

1:08:37.864,1:08:42.123
time. You see that software experience[br]coming to life, but more important than

1:08:42.123,1:08:47.223
that, you see his brain firing full speed,[br]learning full speed, in ways he couldn't

1:08:47.223,1:08:54.423
do before. There is no paper and pencil[br]for this kid anymore. It's very -- it's

1:08:54.423,1:08:57.554
very, very one of these things where you[br]just take it, and you go, "'Kay, this is

1:08:57.554,1:09:00.704
what it was meant to do." People reverse[br]it, and you know what, when he's done, he

1:09:00.704,1:09:04.293
reverses it back and he starts typing, but[br]his emotion, his learning abilities are

1:09:04.293,1:09:08.294
changing here. Now, with Surface Book,[br]we've been lucky. We have a bunch of

1:09:08.294,1:09:12.256
great customers. They've been giving us[br]a ton of feedback. And that feedback

1:09:12.256,1:09:16.435
includes, "Hey, how to make the product[br]better," and we do that as fast as we can,

1:09:16.435,1:09:21.254
and it's been pretty awesome to see the[br]uptake and how excited people are. But,

1:09:21.254,1:09:28.015
there's another set of feedback that's[br]been coming in. Comes from gamers. They

1:09:28.015,1:09:34.693
want more frame rate. They just want it.[br][laughter]

1:09:34.693,1:09:43.053
>>Panos: I don't really get it, but I --[br]they want it. Engineers, they want to spin

1:09:43.053,1:09:48.518
more parts in Cat, and they don't want[br]any lag, zero. They want to render

1:09:48.518,1:09:55.196
beautiful parts real-time, all the time.[br]I don't get that either, but they do. And

1:09:55.196,1:10:00.516
we hear it. Do you know what everybody[br]asks for? Don't answer it, it'd be awful

1:10:00.516,1:10:02.595
if you were wrong.[br][laughter]

1:10:02.595,1:10:10.368
>>Panos: I'd feel terrible. Everyone asks[br]for battery life. Everybody wants more

1:10:10.368,1:10:13.942
battery. It actually doesn't matter what[br]device you're using. Everybody asks for

1:10:13.942,1:10:21.168
more. So, here's what we did. We took the[br]Surface Book and we took the high-end

1:10:21.168,1:10:29.696
product portion, so the top-end skew, if[br]you will. We took the core I7, and then

1:10:29.696,1:10:36.131
we gave it more. And we fit it in the[br]exact same beautiful design you wanted.

1:10:36.131,1:10:38.908
Take a look.

1:10:38.908,1:11:28.690
[upbeat music]

1:11:28.690,1:11:39.819
[applause][br]>>Panos: To the Surface Book lineup. This

1:11:39.819,1:11:47.083
is the most powerful Surface Book yet, by[br]far. It has over two times more graphics

1:11:47.083,1:11:52.250
than the highest in Surface Book skew on[br]market today. So, we're doubling the

1:11:52.250,1:11:58.170
performance. It essentially has three[br]times more than that of the highest end

1:11:58.170,1:12:01.601
Macbook Pro 13, so just to put it in[br]context.

1:12:01.601,1:12:03.931
[applause]

1:12:03.931,1:12:08.972
>>Panos: It pushes a full 1.9 teraflops,[br]but we didn't just update the processor on

1:12:08.972,1:12:15.406
this product. We made two fundamental[br]moves, improvements, all essential to the

1:12:15.510,1:12:18.577
details. First thing I really need to[br]point out is this isn't just picking up

1:12:18.577,1:12:22.329
a processor and dropping it in. I mean,[br]that's not what we're talking about. We

1:12:22.329,1:12:25.255
had to make full thermo re-designs of[br]the product, but one of the critical

1:12:25.255,1:12:30.156
dimensions of the product happens to be[br]the envelope design. We talk about how

1:12:30.156,1:12:34.335
people love the versatility and that's why[br]the customer satisfaction is so high, but

1:12:34.335,1:12:38.036
all that versatility, don't forget, always[br]comes in something you want to be proud

1:12:38.036,1:12:42.366
to hold, something that you believe is[br]beautiful, something you want to show

1:12:42.366,1:12:47.356
other people. That's just a truth in[br]product. And so, we double the

1:12:47.356,1:12:51.657
performance, we redesign the entire[br]thermal system from the inside, we add

1:12:51.657,1:12:56.558
essentially, a second fan to be able to[br]move air faster than ever before with a

1:12:56.558,1:13:01.145
set of hyperbolic cooling fans in the back[br]of the product. So therefore, we can pump

1:13:01.145,1:13:04.388
up that performance for you and give you[br]everything you need. Here's the other

1:13:04.388,1:13:09.797
thing we did, fairly simple, we put more[br]batteries in the product.

1:13:09.797,1:13:14.677
[laughter]

1:13:14.677,1:13:17.437
>>Panos: We gave you 16 hours of battery[br]life, 16.

1:13:17.437,1:13:22.297
[applause]

1:13:22.297,1:13:26.110
>>Panos: Now Surface Book is pound for[br]pound, without any doubt, the most

1:13:26.110,1:13:32.395
performant laptop on market, without any[br]doubt. There's no other product, nothing,

1:13:32.395,1:13:37.479
that has that level of battery, that[br]level of computation, that many pixels,

1:13:37.479,1:13:43.284
in that like -- in that like form factor,[br]nothing. It really is the ultimate laptop.

1:13:43.284,1:13:46.225
I hope you like it.[br][applause]

1:13:46.225,1:13:49.225
>>Panos: We really think you will. You[br]can pre-order it today, no doubt. Get out

1:13:49.225,1:13:51.971
there and pre-order it. You're going to[br]get this product in November, and it's

1:13:51.971,1:13:55.568
for the people really pushing[br]performance. This is it. This is the

1:13:55.568,1:13:59.439
top-end product that we want -- if you[br]want the top-end, go after it. But here's

1:13:59.439,1:14:04.310
the deal, not everybody needs all that[br]performance. They just want that

1:14:04.310,1:14:09.048
performance and versatility. There's a[br]Surface out there for every single person.

1:14:09.048,1:14:14.331
I'm sure of it. Don't forget that, and[br]with the Creators Update coming, and

1:14:14.331,1:14:19.340
when you see these products continuously[br]getting better, moving faster, helping you

1:14:19.340,1:14:22.310
drive harder, bringing everything there is[br]to Surface to the table, if you ahven't

1:14:22.310,1:14:27.141
tried a Surface, please go get your hands[br]on one. Get out there and get one. They

1:14:27.141,1:14:34.264
start at $899 on Surface Pro, and then[br]you can get into Surface Book for $1499.

1:14:34.264,1:14:39.477
Alright, we're going to change here just[br]a little bit. You guys want to hear about

1:14:39.477,1:14:43.603
a new product?[br][applause]

1:14:43.603,1:14:49.973
>>Panos: [clears throat] [laughs] I'm[br]glad you are pumped, sir. Turns out I am,

1:14:49.973,1:14:53.712
too. So, today was always going to be[br]about more than Book, it was going to be

1:14:53.712,1:14:56.511
more than Pro, it was going to be about[br]something new, and we're going to share

1:14:56.511,1:15:03.223
that now. We t -- we totally believe that[br]Surface changes the way you produce,

1:15:03.223,1:15:08.280
the way you create, like my little guy,[br]the way you learn. It -- it just changes

1:15:08.280,1:15:12.971
how you operate and it moves seamlessly[br]through your day. It's about you at the

1:15:12.971,1:15:18.192
center. It's a reflection of you and what[br]you want to get done. It's about being

1:15:18.192,1:15:22.677
creative, it's about being productive, and[br]that's what we strive for. I think that's

1:15:22.677,1:15:28.778
critical. The product I'm going to show[br]you today takes all of that to just one

1:15:28.778,1:15:35.185
step further. It's going to seem pretty[br]familiar, it's gonna -- it's gonna seem

1:15:35.185,1:15:45.641
pretty familiar. But it's -- it's gonna[br]feel different. I believe in this thing

1:15:45.641,1:15:52.858
where your ideas can be one of your most[br]valuable assets, each one of you. I

1:15:52.858,1:16:02.615
believe that. I also believe that this[br]product will help you bring your ideas

1:16:02.615,1:16:06.767
to life. I'd like to introduce you to[br]Surface Studio.

1:16:06.767,1:16:13.502
[applause]

1:16:13.502,1:16:22.155
>>Panos: This is Surface Studio. Uh, I[br]love this product. Isn't it gorgeous?

1:16:22.155,1:16:26.415
Every time we show it to somebody, they --[br]we get this -- I never like saying a

1:16:26.415,1:16:32.362
product's beautiful because that's, that's[br]kinda weird, but I gotta tell you, uh, I'm

1:16:32.362,1:16:35.388
going to show you at home, like take a[br]look at that. Every time we show

1:16:35.388,1:16:43.764
somebody, I think we hear, "Man, that[br]thing's beautiful." Take a look, so when

1:16:43.764,1:16:46.663
you look at this product, there's a few[br]ways to kind of wrap your mind around it.

1:16:46.663,1:16:51.226
I'm gonna walk us through a few of those[br]right now. So, uh, first thing to note is

1:16:51.226,1:16:56.066
we really did build it for creators. We[br]built it for professionals. It's meant --

1:16:56.066,1:16:59.716
it's meant, all these ideas, it's meant to[br]transform the way you're gonna work it.

1:16:59.716,1:17:05.847
It has to. It's what it's meant for. It's[br]gonna help you produce what I think in --

1:17:05.847,1:17:11.528
in its essence, in everything we designed[br]it around, 'cause we want it to transform

1:17:11.528,1:17:17.259
the way you create and think about[br]creating. It's kind of built, when you

1:17:17.259,1:17:20.015
look at it, you can look at both of these,[br]but you look and it's -- it's built to

1:17:20.015,1:17:26.646
pull you in. And I'll explain that, but[br]it is -- it is all fundamentally made to

1:17:26.646,1:17:31.876
immerse you into the content or to the[br]creation that you want to work with, and

1:17:31.876,1:17:35.046
I think that's something to kind of[br]understand as we walk through. If you can

1:17:35.046,1:17:39.592
remember that, that'd be helpful. Start[br]with the screen though, because if you can

1:17:39.592,1:17:42.918
see how thin it is here, this is a forged[br]aluminum enclosure, the lines are as

1:17:42.918,1:17:46.808
seamless. When you have a chance, in the[br]showcase later, get as close to this

1:17:46.808,1:17:50.655
product as you can, and I want you to look[br]at every subtlety here. There is a

1:17:50.655,1:17:54.958
collection of so many details that you[br]will not see, and they all come together

1:17:54.958,1:17:58.290
so beautifully on the product, but start[br]with the enclosure when you have a

1:17:58.290,1:18:04.759
chance, take a look at it. It's a fully[br]embodied aluminum enclosure. Its housing

1:18:04.759,1:18:09.335
the thinnest LCD that has ever been [br]created at 1.3 millimeters that sits in

1:18:09.335,1:18:11.566
this product at this size.[br][applause]

1:18:11.566,1:18:13.708
>>Panos: You have to think here, we[br]re-invented the back light, the prism

1:18:13.708,1:18:18.069
sheets, the color filters, the polarizers,[br]the glass itself, all coming together.

1:18:18.069,1:18:22.803
There's a ton of work that goes into this[br]screen that I think you can kinda feel --

1:18:22.803,1:18:27.380
you can kinda feel it, but if you take[br]that 1.3 millimeters and you take that

1:18:27.380,1:18:30.589
aluminum chasse, this is the thinnest[br]12 and a half -- it's 12 and a half

1:18:30.589,1:18:33.891
millimeters -- this is the thinnest[br]desktop monitor ever created, and of

1:18:33.891,1:18:36.768
course, it has touch, of course it has[br]touch, whatever.

1:18:36.768,1:18:38.140
[applause]

1:18:38.140,1:18:40.809
>>Panos: Take a look at the front of this[br]product. It's a 28-inch diagonal, that's

1:18:40.809,1:18:46.109
28 inches across. It pushes 13 and a half[br]million pixels. That's about 63% more

1:18:46.109,1:18:51.972
than a 4K TV if you're doing the math.[br]On this product, you want to be able to

1:18:51.972,1:18:54.798
see everything at all times, no matter[br]where you are. The only thing you won't

1:18:54.798,1:19:01.759
be able to see on this screen specifically[br]is a pixel. The reason for that is the

1:19:01.759,1:19:06.741
closer you get to it, we want to keep[br]you there. Have you ever walked up to

1:19:06.741,1:19:11.410
a high-definition TV and got a little too[br]close? You have, clearly. And it's kinda

1:19:11.410,1:19:15.070
blurry. That's not good for you, by the[br]way, just get further back and get

1:19:15.070,1:19:18.715
perspective. You've done that? And it[br]just gets more beautiful when you find

1:19:18.818,1:19:22.506
that perfect -- you can find that perfect[br]distance to your TV. This product, no

1:19:22.506,1:19:25.374
matter where you are, the closer you get,[br]I think, the more refined it gets. The

1:19:25.374,1:19:28.665
further you get, the more perspective and[br]beautiful it gets, and it stays with you.

1:19:28.665,1:19:31.954
That is critical. If we're going to keep[br]you in that space, if we're going to keep

1:19:31.954,1:19:35.006
you immersed in your content and what[br]you're trying to create, I think that's

1:19:35.006,1:19:43.237
vital. I think that's vital. So now, let's[br]talk about the colors on this screen.

1:19:43.237,1:19:48.903
Because when we talk about this idea[br]where you can't see a pixel and you need

1:19:48.903,1:19:53.567
to see all your content, you also need[br]to be able to see life as it was meant

1:19:53.567,1:19:59.335
to be. So, we call this TrueColor, and we[br]designed the product for the depth or

1:19:59.335,1:20:02.541
color within it, and it's kinda -- I'm[br]gonna show you a few things as I walk

1:20:02.541,1:20:07.268
through this, but the idea is we want[br]to render the deepest reds possible, we

1:20:07.268,1:20:09.739
want to bring you the truest blues[br]possible, we want to bring you the most

1:20:09.739,1:20:13.995
vibrant greens you can live with to just[br]bring the real world as you know it.

1:20:13.995,1:20:17.031
Okay, think if you were a movie director.[br]If you're making a movie, if that's what

1:20:17.031,1:20:22.199
you're doing, you want to make it as the[br]world's meant to see it in real color and

1:20:22.199,1:20:30.377
real light, that's critical to you. Or,[br]if you're the person watching as intended

1:20:30.377,1:20:35.507
from the director, you want to see that[br]intent. It's like in real life when you

1:20:35.507,1:20:38.500
take a photo, don't you want to see[br]the beauty of a photo when you get it?

1:20:38.500,1:20:42.408
Don't your memories come back? All those[br]senses are firing and color being the

1:20:42.408,1:20:46.547
deepest and richest one. So this product,[br]with its 13 and a half million pixels,

1:20:46.547,1:20:50.879
with a bunch of color calibration that we[br]do with Surface to bring it to life, we're

1:20:50.879,1:20:54.639
able to get you the most depth you could[br]possibly find in these colors, that then

1:20:54.639,1:20:59.283
allows the creator to make exactly,[br]render the world, if you will, as he or

1:20:59.283,1:21:04.228
she believes it needs to be rendered.[br]Now, with the integration with Windows

1:21:04.228,1:21:07.110
and the device, you hear Terry talking[br]about how those things come together

1:21:07.110,1:21:08.409
when things light up, here's a subtly for

1:21:08.409,1:21:13.441
you, if I just click through here, you're[br]going to very, very see some - if you

1:21:13.441,1:21:18.140
keep clicking - you're just going to see[br]a difference in the screen, just slight,

1:21:18.140,1:21:22.441
subtle changes. Now what I'm doing is[br]I'm moving from DCIP 3, which I think many

1:21:22.441,1:21:26.440
of you understand, that's cool.[br][applause]

1:21:26.440,1:21:32.372
>>Panos: to SRGB on the fly. Why? If I'm[br]going to create in those deep colors, but

1:21:32.372,1:21:37.969
I'm not sure if my customer or who might[br]be watching this movie has the ability to

1:21:37.969,1:21:43.415
push this much pixel as somebody, or this[br]much beauty, or this much depth, keep in

1:21:43.415,1:21:47.426
mind, this there is no monitor on the --[br]in the planet like this one. Yeah, there's

1:21:47.426,1:21:50.136
9 -- there's 99% better color than the[br]monitors on the planet, so you're

1:21:50.136,1:21:54.463
gonna -- e --- there is this world where[br]many are living in SRGB, so when you do

1:21:54.463,1:21:58.798
create, this idea where I just have one[br]flip, and as I'm creating and writing, and

1:21:58.798,1:22:02.675
I'll show you that in a bit, you'll find[br]yourself saying, "Ok, here's the beauty

1:22:02.675,1:22:06.577
of the colors, the depth of the colors,[br]and then here's what it might look like

1:22:06.577,1:22:11.037
if someone's using an SRGB. I think that's[br]a pretty cool way to design. Kay --

1:22:11.037,1:22:12.276
[applause]

1:22:12.276,1:22:16.277
>>Panos: On top of the color - we call it[br]TrueColor - this idea of immersing you is

1:22:16.277,1:22:21.407
important, this is a 3 by 2 aspect ratio,[br]and you can see that. You get the depth of

1:22:21.407,1:22:26.388
color in it. Think of it as four 14-inch[br]displays stitched together, kinda bringing

1:22:26.388,1:22:30.657
all the information you need right in[br]front of you, all at once. The idea that

1:22:30.657,1:22:35.389
you can see more patterns, the idea that[br]you can get more information all at once

1:22:35.389,1:22:39.762
and stay in your product, that will lead[br]you to draw better conclusions. That's

1:22:39.762,1:22:44.476
real. When we say your ideas are your[br]best work, that's critical that we keep

1:22:44.476,1:22:50.773
you there, it's critical that you can see[br]everything. I'm going to show you

1:22:50.773,1:22:54.307
something subtle here. Sometimes, and[br]we've talked about this, sometimes the

1:22:54.307,1:22:59.238
most subtle things can have the deepest[br]impact. Uh, hey Cortana, bring up the

1:22:59.238,1:23:03.036
Surface Design Doc.[br]>>Cortana: Here's the document about

1:23:03.036,1:23:05.729
Surface Studio design.[br]>>Panos: Kay, so I'm just going to open

1:23:05.729,1:23:10.698
this document and show it to you. This is[br]Microsoft Word. You're probably familiar

1:23:10.698,1:23:15.479
with it. I am going to just flip over one[br]page and show you something. I'm holding

1:23:15.479,1:23:19.946
an 8 and a half by 11 piece of paper, that[br]seems like as in a magic trick, I'm just

1:23:19.946,1:23:24.119
holding a piece of paper. This paper looks[br]eerily familiar to what's on the screen.

1:23:24.119,1:23:28.510
The reason why I'm showing you that is[br]the device itself has 192 PPI. It is

1:23:28.510,1:23:33.978
tuned perfectly to Windows to scale it[br]to true life. So, if we were going to

1:23:33.978,1:23:37.581
bring you TrueColor, what was the other[br]physical pieces we could bring that

1:23:37.581,1:23:42.710
trigger that innate sense where it felt[br]so familiar. Well, an 8 and a half by 11

1:23:42.710,1:23:46.135
and well, check this out. That is the[br]same exact product that you see on the

1:23:46.135,1:23:49.460
screen there. That's a one for one match.[br][applause]

1:23:49.460,1:23:54.282
>>Panos: Subtle, yes, but important. One[br]inch on this screen is one inch in real

1:23:54.282,1:23:58.331
life. What you see is really what you get.[br]This whole idea of print preview is

1:23:58.331,1:24:03.772
completely gone. As you get into this and[br]you work in it, you stay in it. You stay

1:24:03.772,1:24:08.672
in it because it's your real world, and[br]then Word comes in, the Mircrosoft

1:24:08.672,1:24:12.371
Office team, and they refine their[br]product so much to bring Studio to life

1:24:12.371,1:24:16.473
that you get these unbelievable feelings.[br]Look at how clear it is as I flip through

1:24:16.473,1:24:19.590
here. Isn't that great? It's just got this[br]smooth scrolling. If I wanted more

1:24:19.590,1:24:22.672
information, I pinch it and I can see[br]so many documents all at one time,

1:24:22.672,1:24:27.192
whether I'm reading a book, whether I'm[br]working through this Surface speck, or I

1:24:27.192,1:24:32.123
just wanted to get to a certain section[br]and just absorb it, I think it's critical.

1:24:32.123,1:24:38.001
Now, we talk about immersing you in[br]this product quite a bit, quite a bit. And

1:24:38.001,1:24:42.145
so the best way to kinda deal and think[br]about that is I'm going to show you, is

1:24:42.145,1:24:46.119
to think about the screen first. And we[br]talked about the depth of the screen,

1:24:46.119,1:24:49.375
we talked about how big the screen is, but[br]really, if you're going to design around

1:24:49.375,1:24:54.512
a screen, and the team called it[br]"designing a floating sheet of pixels"

1:24:54.512,1:24:58.124
we want you to see this product for[br]the pixels you're working off of, for the

1:24:58.124,1:25:02.218
screen, for the experiences of the[br]software's brain team. What that means is

1:25:02.320,1:25:09.132
the hardware has to disappear into the[br]background. It has to fade away, but how?

1:25:09.491,1:25:14.268
I remember with the team, how we would[br]sit and talk every single night where we

1:25:14.268,1:25:21.905
had to make the product acoustically very[br]quiet to keep something in. We also knew

1:25:21.905,1:25:27.480
it had to be visually very, very quiet.[br]And so, how do you do that? Take a look

1:25:27.480,1:25:32.751
at these chrome arms, and you can see[br]them, this is important. These chrome arms

1:25:32.751,1:25:36.212
were meant to completely fade into the[br]background. Now, you see light hitting the

1:25:36.212,1:25:38.983
metal, and they look beautiful, and in --[br]we're proud of that, and the design team

1:25:38.983,1:25:42.482
did a incredible job bringing that to[br]life. But what they really do is they're

1:25:42.482,1:25:48.258
meant to reflect the entire environment.[br]Why? 'Cause when I'm in front of it, when

1:25:48.258,1:25:53.246
I'm gaining perspective, or when I'm up[br]next to it and I'm drawn into what I'm

1:25:53.246,1:25:58.039
doing, that's all I should see. The rest[br]should fade to background. Everything

1:25:58.039,1:26:01.341
else should be absorbed behind me. If[br]I wanted to do a show-me scenario, a

1:26:01.341,1:26:06.168
show-you scenario, I can move it any way[br]I want and just kinda show you whatever

1:26:06.168,1:26:09.776
you want, those -- those are those four[br]floating points and they're critical. Now,

1:26:09.776,1:26:14.643
many times, we can read out specs, I can[br]tell you how performant this machine is,

1:26:14.643,1:26:23.172
and it is. And it is -- it is the[br]phenomenal teams that I've -- no question.

1:26:23.172,1:26:27.941
But performance, a lot of times, it's just[br]more than specs. We do a performance demo,

1:26:27.941,1:26:32.843
and you've seen those. But it's more than[br]specs. It is about keeping you in the

1:26:32.843,1:26:36.610
moment, if we're going to have you[br]creating, if you're going to be producing,

1:26:36.610,1:26:40.434
if you want to stay un-interrupted, you[br]have to find different ways to utilize the

1:26:40.434,1:26:47.083
product. One of those could be voice or[br]conversation. Built into the product

1:26:47.083,1:26:50.784
itself, there is a linear micro-ray that[br]sits on the product. So, I can say from

1:26:50.784,1:26:55.955
across the room what I need, whether it's[br]locked up or not locked up, you can talk

1:26:55.955,1:27:00.125
to this device. I think that's pretty cool[br]'cause for me, I use Cortana all the time,

1:27:00.125,1:27:02.724
and it's pretty meaningful. It keeps me[br]connected to what matters most, like

1:27:02.724,1:27:07.885
here's my best example today: Hey Cortana,[br]add get Mary a gift to my list.

1:27:07.885,1:27:12.315
>>Cortana: Okay, I added that to your[br]list.

1:27:12.315,1:27:16.885
>>Panos: Okay, I operate in this function,[br]so you know it's Mary's birthday today.

1:27:16.885,1:27:21.037
She's my wife. It's October 26th, I'm in[br]New York with all of you fine people,

1:27:21.037,1:27:25.084
she's in Seattle, probably watching right[br]now, so happy birthday. But, to get this

1:27:25.084,1:27:30.014
gift was important to me, and to stay[br]connected was important to me. You see

1:27:30.014,1:27:35.435
how I bring it up here, just by calling[br]Cortana and it integrates perfectly. This

1:27:35.435,1:27:39.566
now integrated into Wonder List, which is[br]really important to me. If you haven't

1:27:39.566,1:27:42.740
tried Wonder List, give it a shot. All[br]my phones, no matter what platform you

1:27:42.740,1:27:47.719
may be using, all your phones, your[br]Surface products, any PC, you have Wonder

1:27:47.719,1:27:52.653
List on it, and that list now carries with[br]me, so I can remember to get Mary a gift.

1:27:52.653,1:27:54.667
I feel like some of you are judging me[br]because you think I haven't bought Mary

1:27:54.667,1:28:05.004
a gift. This is a demo. And I did get[br]Mary a gift, uh, and, and it's nice. And

1:28:05.014,1:28:08.663
so, I'm just going to -- it also says I'm[br]rehearsing for presentation, so just to

1:28:08.691,1:28:13.611
make the point, I've already done that,[br]too. Okay, that's pretty in Cortana, but

1:28:13.627,1:28:16.648
that same idea to keep you connected or[br]keep you moving or keep you productive,

1:28:16.648,1:28:21.441
we also integrated a Studio HD camera. We[br]call it the Surface Studio Camera for a

1:28:21.441,1:28:25.728
reason. We really focus here to bring you[br]high-end video conferencing, that was the

1:28:25.728,1:28:30.098
goal. We wanted to bring auto exposure[br]to you, we wanted to make sure we brought

1:28:30.098,1:28:34.127
the perfect face base, rendering of color[br]to make sure you look great or as good as

1:28:34.206,1:28:39.179
you can, or maybe what it looks like in[br]real life, I'm sure it's great. and it

1:28:39.179,1:28:42.328
also brings Windows Hello for you and your[br]family, if you were to use this product

1:28:42.471,1:28:47.696
at home and I think that's pretty [br]impactful. Between the camera and the

1:28:47.696,1:28:52.422
mics, to keep you immersed and keep [br]moving, I think it's pretty important.

1:28:52.422,1:28:57.896
Now, this is Surface Studio. It's[br]beautiful. We think you're going to love

1:28:57.896,1:29:04.866
it as is. It's got the best screen in its[br]class, the performance is going to be

1:29:04.866,1:29:10.198
unmatched, the Cortana and Skype[br]integration, Microsoft Office coming to

1:29:10.198,1:29:14.006
life on the product, Windows and Office[br]together have never been better on any

1:29:14.006,1:29:18.049
given single product ever. What do you[br]think of Surface Studio?

1:29:18.049,1:29:25.497
[applause]

1:29:25.497,1:29:36.020
>>Panos: Okay, we've done this before. [br]Surface has always been about more. It was

1:29:36.020,1:29:44.578
never as simple as just a desktop. Pro[br]was more than a tablet. Book - so much

1:29:44.578,1:29:52.388
more than a laptop. Even Hub, it's more[br]than just a whiteboard. All of these are

1:29:52.388,1:30:00.616
category-defining products. Why would[br]Studio be different? Studio is made, made

1:30:00.616,1:30:06.339
to bring out the creator in you, made to[br]define a new category. It's not just

1:30:06.339,1:30:13.499
another beautiful PC. It is a product[br]that was made to help get you to your

1:30:13.499,1:30:22.839
most creative point. You. You. Doesn't[br]matter how you create. I'm going to take

1:30:22.839,1:30:29.040
you back. Do you remember David William[br]Hearn? Remember last year I talked about

1:30:29.040,1:30:35.099
David William Hearn? He's a composer. He[br]makes symphonies. He inspires me. What a

1:30:35.099,1:30:41.937
lovely human being. But he makes his[br]symphonies on Surface. Let's try this.

1:30:41.937,1:30:47.602
Hey Cortana, play David William Hearn.[br]>>Cortana: Playing David William Hearn.

1:30:47.602,1:30:49.804
>>Panos: Take a listen.

1:30:49.804,1:30:56.280
[music][br]>>Panos: Ah, so beautiful. Now do you

1:30:56.280,1:31:03.537
remember? We talked about David. This[br]is David in his flow, where he's creating

1:31:03.537,1:31:12.133
at his best. He puts his pen to a screen.[br]The hardware disappears to the background.

1:31:12.133,1:31:18.763
He finds his flow, and he makes beautiful[br]symphonies. He's a creator, there's no

1:31:18.763,1:31:27.783
doubt. What I think what today's about - [br]we're all creators. You don't have to be

1:31:27.783,1:31:36.982
David or that artist or the designer, or[br]you can be. You could be that office, late

1:31:36.982,1:31:44.243
at night, working, building their own[br]symphony on a spreadsheet. Or how about

1:31:44.243,1:31:49.443
your teachers? The teachers who may teach[br]your kids. The impact that they have on

1:31:49.443,1:32:02.489
the world, aren't they creating? Every [br]single one of us is a creator. We want

1:32:02.489,1:32:10.114
to use this product to help every one of[br]us create. Start with your mind, move

1:32:10.114,1:32:15.691
through your heart, let it out your hand,[br]onto a beautiful screen and into

1:32:15.691,1:32:21.434
someone else's life. This product is about[br]endless possibilities and pure

1:32:21.434,1:32:24.104
imagination.

1:32:24.104,1:32:36.906
♪[dramatic music][br]♪Come with me and you'll be

1:32:36.906,1:32:44.805
♪in a world of pure imagination. [br]♪Take a look and you'll see

1:32:44.805,1:32:52.405
♪into your world of imagination.[br]♪ We'll begin with a spin

1:32:52.405,1:33:05.068
♪travelling in the world of my creation.[br]♪What we'll see will defy explanation.

1:33:05.068,1:33:18.568
♪[dramatic music][br]♪If you want to view paradise,

1:33:18.568,1:33:26.427
♪simply look around and view it.[br]♪Anything you want to, do it.

1:33:26.427,1:33:34.808
♪Want to change the world?[br]♪There's nothing to it

1:33:34.808,1:33:51.696
♪♪

1:33:51.696,1:33:57.636
♪There is no life I know[br]♪To compare with

1:33:57.636,1:34:04.410
♪Pure imagination.[br]♪Living there, you'll be free

1:34:04.410,1:34:35.392
♪If you truly wish to be.[br]♪♪

1:34:35.392,1:34:44.506
[applause]

1:34:44.545,1:34:56.119
>>Panos: Now this is Surface Studio.[br][applause]

1:34:56.119,1:34:59.534
>>Panos: So, I walked you through it, but[br]this is really a new way to create, it's a

1:34:59.534,1:35:03.666
new way to produce, it's absolutely a[br]new way to work. It's meant to turn your

1:35:03.666,1:35:10.735
desk into a studio. That's what it's going[br]to do. Now, the idea behind it is we

1:35:10.735,1:35:17.199
want you to be able to move effortlessly[br]between those perspectives of drawing,

1:35:17.199,1:35:22.899
drafting, up to typing, back through so[br]you can move through your motions and

1:35:22.899,1:35:27.909
nothing gets in your way. It was designed[br]in a way where this hinge had to come to

1:35:27.909,1:35:31.378
life and there was so much around it, and[br]those arms that disappear into the

1:35:31.378,1:35:35.337
background, they play this critical role.[br]There are 80 custom parts in those two

1:35:35.337,1:35:40.579
arms, each having 80, which is critical.[br]Creating a zero gravity hinge - what does

1:35:40.579,1:35:47.237
that mean? We -- basically means it's[br]weightless, and that's critical because

1:35:47.237,1:35:51.467
what we have is a 13 pound display with[br]all its thinness and the aluminum

1:35:51.467,1:35:55.708
enclosure that we talked about, but we [br]have to make it as simple as possible.

1:35:55.708,1:35:59.708
You can pick any angle, we have a[br]counter-spring system in that same base

1:35:59.708,1:36:04.139
we talked about earlier that allows you[br]to put it in any position you want. And if

1:36:04.139,1:36:07.675
you wanted to draft, and if you wanted[br]to create and get really into your

1:36:07.675,1:36:12.149
product, we talked about the screen, so[br]the closer you get to it, the more

1:36:12.149,1:36:17.051
powerful that becomes for you to stay in[br]it because it is so clear, and that

1:36:17.051,1:36:21.577
clarity was critical. It was critical. So[br]I'm going to bring us to the Surface Pen

1:36:21.577,1:36:25.772
now. This is one of my favorite devices[br]on the planet. I think it's making a

1:36:25.772,1:36:29.766
difference in so many people's worlds.[br]We're seeing pens catch up digitally

1:36:29.766,1:36:34.249
everywhere. I think it's just awesome.[br]People are writing again. I believe that

1:36:34.249,1:36:39.081
writing pulls out creativity in many of[br]us, almost all of us. Put your pen to

1:36:39.081,1:36:44.108
paper, and it's meant to be innate. It's[br]something you have always done, but then

1:36:44.108,1:36:49.073
take Microsoft Office, and let's bring[br]up that Studio document one more time.

1:36:49.073,1:36:51.284
So I'm going to bring up the Studio[br]doc, I'm going to walk you through some

1:36:51.284,1:36:56.239
of the technicalities of the Pen here, and[br]we'll bring that up here for you. So this

1:36:56.239,1:36:59.642
is that same document, try not to[br]take too many pictures, there's a lot of

1:36:59.642,1:37:02.998
pieces coming together here. But the [br]first thing I'm going to do is I'm going

1:37:02.998,1:37:06.600
to zoom out and take a -- just a different[br]look at the collection of images here.

1:37:06.600,1:37:09.762
I'll probably come here and this is the[br]design for thermal that we're looking

1:37:09.762,1:37:13.912
at, which is cool. Now, if I want to edit[br]a document in that real time editing.

1:37:13.912,1:37:17.541
Have you seen this with Word? It's a very[br]cool way to look at it. I'm going to do

1:37:17.541,1:37:20.931
this in red. You don't actually have to[br]do anything anymore, the idea where you

1:37:20.931,1:37:24.662
pick up a pen, put it down to paper and[br]start writing, and remember, put it down

1:37:24.662,1:37:28.446
to paper. This is an eight and a half by[br]eleven sheet of paper. What makes this

1:37:28.446,1:37:33.711
demo kind of weird is I'm a leftie, so I'm[br]sorry about that. And, you know, I write

1:37:33.711,1:37:37.144
weird, but I'm just going to show you some[br]positions so you can kinda understand

1:37:37.144,1:37:40.942
where I'm able to put my arm down and[br]relax the way I want to. Now this is

1:37:40.942,1:37:44.284
Windows working what we call palm[br]rejection, where it's so important that

1:37:44.284,1:37:47.659
when you lean on this device and you get[br]all the way into it, if you're going to

1:37:47.659,1:37:50.819
immerse yourself, nothing wants to bring[br]you out, and then I write. Now look at the

1:37:50.819,1:37:55.425
latency, meaning speed of the ink coming[br]out of my Pen. All you can see is the ink

1:37:55.425,1:37:59.764
and how smooth it is, so we'll try it[br]here. The idea of I'm able to write at

1:37:59.764,1:38:07.322
full speed, the idea behind that is the [br]latency we talked about, is about reducing

1:38:07.322,1:38:10.768
it to the least amount of milliseconds so[br]you could never feel the difference

1:38:10.768,1:38:15.579
between a real pen and ink coming out of[br]it onto paper to a digital pen and the ink

1:38:15.579,1:38:19.567
coming out. That crossing of the analog,[br]or the physical and digital world that you

1:38:19.567,1:38:23.452
heard about today is just as real on[br]these devices, and it's critical because

1:38:23.452,1:38:28.047
it kinda brings us to a pretty cool[br]space. Now, I"m going to zoom out. I'm

1:38:28.047,1:38:31.005
going to get to the end of this document[br]because this is really how I work. I'm a

1:38:31.005,1:38:37.472
creator in documents. I know that sounds[br]weird, but that's what I am. I read a lot,

1:38:37.472,1:38:42.383
I write a lot. That's how I create. Every[br]night, I do writing. In the morning, we

1:38:42.383,1:38:45.805
have some meetings and I tell my stories[br]to the team and we inspire products and

1:38:45.805,1:38:50.873
we go drive for as -- the best we can be,[br]but I do writing and it's -- it's super

1:38:50.873,1:38:55.403
meaningful to me. This document can do the[br]same thing, but let's just step back and

1:38:55.403,1:38:59.976
look at what Word and Office is doing for[br]now me editing a document. So this spec is

1:38:59.976,1:39:03.826
meaningful to me. This spec is written by[br]a gentleman by a name of Peter. He's one

1:39:03.826,1:39:07.635
of our product leaders, and he would have[br]put this spec together. If I wanted to

1:39:07.635,1:39:10.902
give him feedback or edit something, if[br]there's something I like, imagine how

1:39:10.902,1:39:14.834
you can just simply scribble and the[br]entire paragraph knows I'm trying to

1:39:14.834,1:39:18.120
highlight it, and it just comes to life.[br]Pretty cool, right? Or, Pete, I don't

1:39:18.120,1:39:21.634
like this part of the document, just[br]scribble it out and it goes away because

1:39:21.634,1:39:24.747
it's not what was intended and the[br]document just re-flows perfectly, that's

1:39:24.747,1:39:28.913
the power of Microsoft Office and the Pen[br]and that innate feeling. Pretty cool.

1:39:28.913,1:39:31.466
[applause][br]>>Panos: So I'm going to zoom back out

1:39:31.466,1:39:38.379
just a minute so you can see this. I'll[br]zoom out for you, and I'm going to go

1:39:38.379,1:39:42.595
to the bottom piece. I'm going to write[br]a note. I wanna show you something new.

1:39:42.595,1:39:57.418
Give me this. Team, I think they like[br]your product. Do you? What do you guys

1:39:57.418,1:40:02.137
think of this product?[br][applause]

1:40:02.137,1:40:05.264
>>Panos: Watch how I just come up to show[br]you what I wrote, which is cool. I now

1:40:05.264,1:40:11.674
want to introduce you to this thing, [br]the Surface Dial. The Surface Dial was

1:40:11.674,1:40:17.603
created as a new form of input. We've[br]learned a ton over the last several years

1:40:17.603,1:40:21.439
how people are using their Pen and how[br]they use their other hand to do --

1:40:21.439,1:40:26.086
operate, whether it's touching the screen,[br]grabbing a mouse, typing, there's so many

1:40:26.086,1:40:30.037
different flows of interaction that[br]happen. This product was meant to help you

1:40:30.037,1:40:36.121
change that workflow, give you that next[br]option to help you create even faster.

1:40:36.121,1:40:40.010
Now, we have integrated global controls[br]into this, which are part of Windows, I

1:40:40.010,1:40:43.075
know that sounds like a lot of words, but[br]what it means is it's built right into

1:40:43.075,1:40:45.917
Windows. As I hold it down, can you see[br]right here in the middle of the screen

1:40:45.917,1:40:50.219
if you bring this up? You can see that[br]here, I have this dial essentially on my

1:40:50.219,1:40:54.520
screen in front of me. This allows me to[br]select different things within Windows,

1:40:54.520,1:40:58.968
in this sense, I'm going to show you a[br]new product called Ink Replay. You'll

1:40:58.968,1:41:02.668
notice my ink went away on the screen,[br]that was purposeful. But watch as I move

1:41:02.668,1:41:06.501
the Dial to the right, as the ink comes[br]back on the screen. If you can see my

1:41:06.501,1:41:10.349
hand and you see the ink coming to life[br]behind me, now here's what I love

1:41:10.349,1:41:16.138
about this, I can recreate this ink or I[br]can take it away at any given time. But

1:41:16.138,1:41:21.138
if the team gets this document and they[br]want to replay my emotion, you can see

1:41:21.138,1:41:26.067
it because it came out of my hand. If I[br]had typed that message, you would not

1:41:26.067,1:41:31.599
have the inner pieces of what came with[br]it. Those three exclamation points may not

1:41:31.599,1:41:36.197
look the same, the writing may have looked[br]faster or slower, which is important. let

1:41:36.197,1:41:40.965
me show you another cool trick. If I just[br]come here, this product comes to life

1:41:40.965,1:41:44.412
with the scroll wheel. So as I scroll,[br]can you see this flipping? Just moving

1:41:44.412,1:41:48.825
my hand and flipping through. Showing you[br]how the device works off the screen and

1:41:48.825,1:41:52.229
we're going to show you how it works on[br]the screen in just a minute, but if you

1:41:52.229,1:41:56.430
have a Surface Pro 3, if you have a[br]Surface Pro 4, if you have a Surface

1:41:56.430,1:42:00.943
Book, this mode of interaction is for you,[br]too, so don't worry, if you already have

1:42:00.943,1:42:04.243
one of those, you can grab a Surface Dial,[br]you can turn up or going, turn it down,

1:42:04.243,1:42:07.829
change the brightness, scroll through[br]your document, like I do here, you can

1:42:07.829,1:42:13.092
do all the magical things that the Dial[br]does for you to help you create. Now in

1:42:13.092,1:42:18.119
a world where I enter my creations in[br]Word, there are others out there that

1:42:18.119,1:42:24.820
start their creations in Word. I have a[br]dear friend here who's got an awesome

1:42:24.820,1:42:29.962
set of, uh, pieces in comic book world,[br]if you will, he calls them Motion Books,

1:42:29.962,1:42:34.742
please give a warm welcome to Ben, the[br]Madefire CEO. Hey, Ben.

1:42:34.742,1:42:36.958
[applause]

1:42:36.958,1:42:40.610
>>Ben: Hey, Panos. Good to be here, man.[br]>>Panos: Here you guy, man. Oh, you got

1:42:40.610,1:42:41.625
your own Pen?[br]>>Ben: I'm good.

1:42:41.625,1:42:43.831
>>Panos: Alright.[br]>>Ben: Thank you. Madefire's all about

1:42:43.831,1:42:49.039
storytelling, and in particular, comics.[br]We love comics because they're such a

1:42:49.039,1:42:54.638
powerful storytelling format. They're[br]literally words and pictures. We've

1:42:54.638,1:43:00.641
built a platform that enables anyone to[br]make a digital book we call a Motion Book.

1:43:00.641,1:43:06.452
And Motion Books have motion, sound, and[br]depth. And to create a Motion Book, it's

1:43:06.452,1:43:10.402
really important to have a digital work[br]flow. And I'd like to show you how taht

1:43:10.402,1:43:23.514
works on Studio. So here we go, let me[br]get into my Studio here. Great, got my

1:43:23.514,1:43:29.661
Pen. So I make a book called Mono, which[br]is about an ape-human, of course, don't

1:43:29.661,1:43:34.482
we all? And my first step is to write the[br]script, so I'm going to jump into Word

1:43:34.482,1:43:40.815
here. This is my Mono script. I'm pretty[br]happy with my script. I'm just going

1:43:40.815,1:43:46.771
to pick my Pen and I'm going to focus on[br]this area, close-up of Mono, hopefully

1:43:46.771,1:43:53.597
you can see that. And the step after the[br]script is to work on thumbnails. And

1:43:53.597,1:43:57.663
thumbnails are a sketch of the action, so[br]I'm moving from Word to Pictures, so I'm

1:43:57.663,1:44:04.666
going to put in, uh, Mono here. So, I'm[br]going to put in his, uh, shoulder, his

1:44:04.666,1:44:18.164
back, bit of a neck, and his face. He's [br]a pretty hairy guy, so there we go. Bit

1:44:18.164,1:44:29.706
of an eye here, there a nose, and mouth,[br]ah, that's not too bad. And, I've got a

1:44:29.706,1:44:36.931
caption, which I'm going to pop up here.[br]And I've got a dialogue, which I will put

1:44:36.931,1:44:47.052
here. So I'm pretty happy with that, and[br]here, it's very simple to do, but

1:44:47.052,1:44:51.576
previously, I would be writing in Word,[br]I'd be printing out onto paper, I'd be

1:44:51.576,1:44:55.763
finding a pencil, I'd be drawing my[br]thumbnails, I'd probably rewrite, reprint,

1:44:55.763,1:45:01.106
staple, un-staple. I've been known to lose[br]my pages, and ultimately, I'd be scanning

1:45:01.106,1:45:06.223
all of that back in, in order to get back[br]to here and back into my work flow.

1:45:06.223,1:45:10.717
I have none of that problem when I'm[br]working on Studio. So, my next stage is

1:45:10.717,1:45:16.845
art. So, to tackle my art in layers, I'm[br]in Photoshop, which is a fantastic place

1:45:16.845,1:45:23.034
to do this, and this is my pencil stage.[br]You can see that. And, I'm going to go up

1:45:23.034,1:45:29.405
to my 2D pencil and my pencil layer, and[br]here, I'm already thinking about, uh,

1:45:29.405,1:45:34.302
Mono's expression. He's not too happy[br]because he's being chased, so let's just

1:45:34.302,1:45:41.238
get a nice grumpy drawing, and the mouth[br]is very important. There, it's kinda

1:45:41.238,1:45:49.035
working. And, he's got a strong cheekbone,[br]let's get that in. And I want to get a

1:45:49.035,1:45:56.236
sense of where his hairline is, and this[br]is the strong jaw. So, I'm pretty happy

1:45:56.236,1:46:01.918
with that. And, my next stage is to go[br]to my Inks, and Inking is all about

1:46:02.039,1:46:07.238
layering the blacks. And, here I'm[br]going to pick this brush that I love,

1:46:07.269,1:46:12.804
which is my bone-dry brush. And, we can[br]have some fun. First, I want to get this

1:46:12.905,1:46:17.324
mark in here, so let's just see if that's[br]working, so semi--strong expression. And,

1:46:17.455,1:46:22.733
we can have some fun with Dial. And I[br]can go in here, and really show you what

1:46:22.733,1:46:29.445
I'm up to, which is nice to see it big.[br]So, what I love about this brush is like

1:46:29.445,1:46:34.037
a dry brush. So, it's a bit like a dip[br]pen, very good for doing this hairy guy,

1:46:34.037,1:46:42.640
and, I can get a bit of, uh, the shape[br]going on his, uh, jaw, and we come

1:46:42.640,1:46:48.845
right in. What I love is Panos talked[br]about how there's no lag. That's a really

1:46:48.845,1:46:55.424
immediate, so I can -- and I can really[br]modulate and do my strokes here. So, as I

1:46:55.424,1:47:01.366
come back out, I get a sense of that. And,[br]I'm pretty happy. I'd like to make him a

1:47:01.366,1:47:09.715
touch more feisty, so here we go. And, my[br]next step is my color. Now, for the color,

1:47:09.715,1:47:13.966
I'm actually going to pop this up, and we[br]can have a look at it. We can get some

1:47:13.966,1:47:19.766
perspective, and for me, color is about[br]the mood, the lighting, the atmosphere,

1:47:19.766,1:47:26.095
the texture. And it's really good to just[br]sorta stand back at this stage and just

1:47:26.095,1:47:30.892
have a look at it. This canvas is just[br]huge, you can get totally lost in there.

1:47:30.892,1:47:35.033
And we talked about color, TrueColor, it's[br]so rewarding to see my color on this

1:47:35.033,1:47:39.756
device. So, I'm happy with my script,[br]I'm happy with my art. My art's all been

1:47:39.756,1:47:45.258
in one place. Now, I can publish my book.[br]So, I'm going to go into Madefire.

1:47:45.258,1:47:50.875
Madefire works with any browser, here, I'm[br]in Edge. And we've got on the left-hand

1:47:50.875,1:47:55.477
side, got layers, we've got our[br]Photo-shopped file in the middle, we've

1:47:55.477,1:48:03.430
got time, and I'm just going to check my[br]sequence here. So we're establishing Mono.

1:48:03.430,1:48:09.359
We've got our caption and our dialogue.[br]That's working. And my next sequence is

1:48:09.359,1:48:15.216
looking pretty good, so I'm ready to hit[br]publish. Here's where I publish my Motion

1:48:15.216,1:48:20.739
Book into the Madefire app. This is the[br]Madefire App in Windows 10. Would you

1:48:20.739,1:48:25.050
like to have a look at this? [laughs][br]Okay, so I'm going to pop this around,

1:48:25.050,1:48:41.669
and let's see how this comes to life.[br]♪ [quiet piano music]

1:48:41.761,1:48:47.507
[explosion][br]♪ [dramatic music]

1:48:47.677,1:49:02.442
♪ [br][siren]

1:49:02.442,1:49:08.074
[shot][br]♪ [electronic music]

1:49:08.074,1:49:11.910
>>Ben: It's cool to see it up here, I[br]have to say.

1:49:11.910,1:49:15.851
[applause]

1:49:15.851,1:49:19.554
>>Ben: Thank you.[br][glass breaking]

1:49:19.554,1:49:23.282
>>Ben: It's amazing to me that Studio[br]makes it possible to have my entire

1:49:23.391,1:49:27.380
creative process in one place. It's an[br]incredible thing for creators and

1:49:27.380,1:49:32.363
storytellers and certainly for making[br]Motion Books on Madefire. Thank you.

1:49:32.363,1:49:36.725
[applause][br]>>Ben: Thanks, Panos.

1:49:36.725,1:49:41.523
>>Panos: That was very cool, bro, that was[br]super cool. That was cool. That's cool. So

1:49:41.523,1:49:46.120
you saw how Studio changes the way I work,[br]how I create and, and it has been a

1:49:46.120,1:49:51.402
phenomenal product to do so. You can see[br]how it's changing how Ben works. Now we

1:49:51.402,1:49:55.355
have a ton of other partners we've been[br]working with to bring Studio to life, and

1:49:55.355,1:49:59.404
to bring the Surface Dial specifically to[br]life, and that mode of interaction between

1:49:59.404,1:50:02.692
the tow. There's a company by the name of[br]Mental Canvas, there's been some images

1:50:02.692,1:50:06.632
around here. It's a pretty interesting[br]company, it's awesome. Julie Dorsey is

1:50:06.632,1:50:10.478
the CEO. Uh, it's this true example of[br]where the software was built specifically

1:50:10.478,1:50:13.986
for this device. This is a drawing you're[br]looking at. This is Screen Studios, this

1:50:13.986,1:50:17.380
is exactly where we are. And you can see[br]all the dimensions in the drawing where

1:50:17.380,1:50:20.749
the line's coming out of this thing, and[br]it's pretty beautiful. And it's an image

1:50:20.749,1:50:23.948
that it comes to life only on something[br]where you are able to put the Pen down,

1:50:23.948,1:50:28.989
the Dial down, and start creating on a[br]product like Mental Canvas. You're going

1:50:28.989,1:50:32.860
to meet Julie later, when you go down to[br]the workshop. You'll be able to see all

1:50:32.860,1:50:36.541
the details of what she does, and many[br]of our other partners. One of the things

1:50:36.541,1:50:41.850
that we learned here, with Dial, that[br]really kinda inspired us, was the fact

1:50:41.850,1:50:47.071
that when a developer, a designer, a[br]creator, or even somebody who sits down

1:50:47.071,1:50:50.693
to edit through documents and wants to[br]move faster, the idea where both of you

1:50:50.693,1:50:54.432
hands are engaged, one on the Surface[br]Dial, the other with the Pen, and you're

1:50:54.432,1:50:59.174
in mode, and you're immersed, and you're[br]flowing. It's, it's very, very intense

1:50:59.174,1:51:04.082
and you can get so much out of it. We then[br]took a few minutes working with our

1:51:04.082,1:51:08.152
developers to put a small vignette[br]together, so you can see what's happening

1:51:08.152,1:51:11.281
with the Surface Studio and the Surface[br]Dial. Take a quick look.

1:51:11.281,1:51:15.985
♪ [gentle music][br]>>Man: When I saw Surface Studio for the

1:51:15.985,1:51:21.344
first time, the jaw drops a little bit.[br]>>Woman: The Surface Dial with the Studio,

1:51:21.344,1:51:26.294
there's just this magic that takes place.[br]>>Man 2: It's definitely redefining the

1:51:26.294,1:51:32.665
concept of desktop.[br]♪ [upbeat music]

1:51:32.665,1:51:36.033
>>Miles: Sketchable is principly designed[br]for Pen and touch input. The Surface

1:51:36.033,1:51:41.305
Studio fits it to a T. With the Surface[br]Studio, what I saw immediately was the

1:51:41.305,1:51:45.039
size of the screen. Whatever you're doing,[br]if you're trying to be productive,

1:51:45.039,1:51:50.494
realistically, it maters. The really[br]special thing about the Surface Dial is

1:51:50.494,1:51:54.574
when we can change the color while you're[br]painting, without even picking up the tip.

1:51:54.574,1:51:59.855
That's not just as good as real life, it's[br]better.

1:51:59.855,1:52:02.724
>>Don: At Librium Software, we make[br]solutions for the architecture,

1:52:02.724,1:52:07.278
engineering, and construction industries.[br]With the Surface Studio, you really have

1:52:07.278,1:52:11.755
a new collaborative way of interacting[br]with documents.

1:52:11.755,1:52:14.605
>>Peter: It is essentially the same[br]anglle as the drafting table. You're more

1:52:14.605,1:52:18.516
immersed in the technology once you're[br]down in the Studio mode. With the Dial,

1:52:18.516,1:52:22.095
there's an offscreen and onscreen[br]presence, and so, I can work however

1:52:22.095,1:52:26.624
makes sense to me.[br]♪ [orchestral music]

1:52:26.624,1:52:31.804
>>Julie: Mental Canvas combines free-[br]hand drawing with 3D capabilities. You

1:52:31.804,1:52:36.821
could draw on a canvas, but then you[br]can also project your strokes into space.

1:52:36.821,1:52:46.034
With Surface Studio, you just get this[br]really fluid experience of creation that's

1:52:46.034,1:52:51.068
just not possible anywhere else.[br]>>Man: The experience so far has been

1:52:51.068,1:52:56.098
seamless. It's going to change the way[br]that people do work at their desk.[br]

1:52:56.098,1:53:01.120
>>Julie: Once you start to use it, you[br]don't feel like you're working with a

1:53:01.120,1:53:03.456
computer anymore, you feel like the[br]computer's serving you, rather than the

1:53:03.456,1:53:09.119
other way around.[br]♪ ♪

1:53:09.160,1:53:11.490
>>Panos: That's absolutely incredible.[br][applause]

1:53:11.490,1:53:15.509
>>Panos: It's incredible to see. It's[br]incredible to see how the Dial brings this

1:53:15.509,1:53:19.609
product to life, how it changes the way[br]you can think about product like this.

1:53:19.609,1:53:25.180
It's a product you can pre-order today.[br]If you want to experience it, which I

1:53:25.180,1:53:29.130
think a lot of people may, get out to the[br]Microsoft store, any Microsoft store,

1:53:29.130,1:53:32.630
tomorrow, and the Surface Studio will[br]be there, get your hands on it, get close

1:53:32.630,1:53:38.601
to it, get close up to that screen. Now,[br]for $3,000, it's an incredible value. It's

1:53:38.601,1:53:43.096
for the creators and the professionals[br]out there. But, it's also for anyone who

1:53:43.096,1:53:48.591
wants to replace multiple monitors, or[br]somebody who uses a pad for just writing.

1:53:48.591,1:53:55.373
It's got so much opportunity. I can't wait[br]for you guys to get your hands on it. I

1:53:55.373,1:53:59.731
just can't. I want you to get your hands[br]on this product. Now it's available in

1:53:59.731,1:54:02.932
limited quantities this holiday, so if you[br]do want to get your hands on the product,

1:54:02.932,1:54:09.261
you, uh, you better do that pretty[br]quickly. This is a product that I believe,

1:54:09.261,1:54:18.082
that we believe truly brings out the[br]Creator in all of us. I think it's going

1:54:18.082,1:54:24.392
to enable each and every one of us to[br]achieve more, and with that, I would

1:54:24.392,1:54:36.354
like to welcome Satya.[br][applause]

1:54:36.354,1:54:42.285
>>Satya: Thank you. Thank you Panos. It's[br]fantastic to be here in New York City.

1:54:42.285,1:54:51.903
What you saw today is the magic we can[br]create when we take that most malleable

1:54:51.903,1:54:59.560
of resources, software, mix it with[br]hardware innovation, and birth new

1:54:59.560,1:55:06.524
computers and new computing experience.[br]But more importantly, it is about

1:55:06.524,1:55:14.731
empowering everyone with a new set of[br]tools. Creating a new platform of

1:55:14.731,1:55:27.796
opportunity for everyone. Each of us has[br]an innate desire to create, to connect,

1:55:27.796,1:55:37.865
to express. That's what makes us human.[br]This is what the first computers were

1:55:37.865,1:55:46.522
designed to do, to help people get more[br]done and more productive. The last ten

1:55:46.522,1:55:55.207
years, our industry has seen the emergence[br]of a variety of new technologies, social

1:55:55.207,1:56:04.768
networks, devices, applications, services.[br]Much of that innovation has been slanted

1:56:04.768,1:56:11.928
towards consumption, helping us consume[br]more information and media in different

1:56:11.928,1:56:18.898
formats. That technology absolutely has[br]a place in our lives and it should

1:56:18.898,1:56:27.158
rightfully be celebrated. However, I[br]believe that the next ten years will be

1:56:27.158,1:56:37.756
defined by technology that empowers[br]profound creation. At Microsoft, our

1:56:37.756,1:56:43.484
mission is to empower every person and[br]every organization on the planet to

1:56:43.484,1:56:53.853
achieve more. We are the company that[br]stands for the builders, the makers, the

1:56:53.853,1:57:02.565
creators. That's who we are. Every choice[br]we make is about finding that balance

1:57:02.716,1:57:14.185
between consumption and creative[br]expression. I'm inspired by what I see in

1:57:14.185,1:57:21.015
the Minecraft generation, who view[br]themselves not as players of a game, but

1:57:21.015,1:57:29.455
as creators of new worlds that they dream[br]up. When we think about the future of

1:57:29.455,1:57:36.125
computers and computing, we think about[br]this generation, and everyone who's

1:57:36.125,1:57:41.216
inspired by them, the new forms of[br]creativity, the expression that we can

1:57:41.216,1:57:49.871
unleash. This is what motivates us with[br]Windows 10. As we pursue our ambition

1:57:49.871,1:57:57.288
to bring more personal computing into[br]our lives, we're building Windows for

1:57:57.288,1:58:07.297
each of us. One that pushes the boundaries[br]on input and output modalities, enabling

1:58:07.297,1:58:14.469
people to write, speak, see, touch,[br]experience computing in new ways. With

1:58:14.469,1:58:23.369
Surface, we're creating a new category[br]that transforms your desk into a creator's

1:58:23.369,1:58:33.208
studio, a tool for creation, connection, [br]and expression. We're also bringing

1:58:33.208,1:58:42.098
together Windows with Office, Windows with[br]gaming, all as cloud-connected, AI

1:58:42.098,1:58:51.899
enhanced, trusted experiences that span[br]all of your devices. What you also saw

1:58:51.899,1:59:00.569
today was the birth of a new medium, a[br]future where we can move from two-

1:59:00.569,1:59:10.570
dimensional constructs to 3D. From 3D[br]objects to Holograms and from Holograms

1:59:10.570,1:59:17.249
to mixed reality. We think of mixed [br]reality as that ability to seamlessly

1:59:17.249,1:59:25.499
share experiences across your digital and[br]analog worlds. Scanning a sandcastle in

1:59:25.499,1:59:31.700
the real world, making it a 3D object in [br]the virtual world, sharing it,

1:59:31.700,1:59:38.380
transforming it, placing it back in the[br]real world as a hologram. We are

1:59:38.380,1:59:45.250
democratizing this new medium of[br]mixed reality for everyone. We want the

1:59:45.250,1:59:50.377
artists, the musicians, the architects,[br]the students, the gamers, the builders,

1:59:50.377,1:59:57.546
the makers, everyone who creates, all of[br]us, to help bring this mixed reality

1:59:57.546,2:00:08.232
medium to life. We want to empower[br]people, from playing games to broadcasting

2:00:08.232,2:00:14.593
games, from watching the broadcast to[br]interacting with the broadcast. From

2:00:14.593,2:00:21.483
capturing 3D to designing in 3D, from[br]creating a 3D object to sharing a 3D

2:00:21.483,2:00:28.434
object as a hologram. From a silo-[br]digital-analog world to a new immersive

2:00:28.434,2:00:38.863
mixed reality world. To close, I want to[br]go back where we started this morning.

2:00:38.863,2:00:46.064
What permeates throughout all of this is[br]that ultimately, technology is just a

2:00:46.064,2:00:55.732
tool in the hands of humanity, a tool[br]that helps amplify our ingenuity and

2:00:55.732,2:01:06.313
creativity. New computing medias do not[br]take shape by technology alone. It is up

2:01:06.313,2:01:13.569
to the creators to seize the moment and[br]bring technology to life. We're at this

2:01:13.569,2:01:20.539
point in our industry, in our history,[br]that a new computing platform and a

2:01:20.539,2:01:28.749
new computing medium can empower[br]profound creation. One of my favorite

2:01:28.749,2:01:42.086
poets, Reina Maria Rilke, captures it[br]best: The future enters into us and

2:01:42.086,2:01:52.666
transforms itself in us long before it[br]happens. It is for each of us collectively

2:01:52.666,2:02:00.444
to imagine the future, create it, and let[br]ourselves be transformed by it. Thank

2:02:00.444,2:02:09.186
you all very very much. Thanks.[br][applause]

2:02:09.186,2:02:12.287
♪ [clarinet music]

2:02:12.287,2:02:18.777
>>Narrator: The spirit of creativit lives[br]in all of us. It compels us to move

2:02:18.777,2:02:23.503
forward.[br]♪ So tell me do you love someone?

2:02:23.503,2:02:27.107
♪ I'm losing all the time I had.[br]>>Woman: I paint with colors.

2:02:27.107,2:02:29.896
♪ I never had to know about the other[br]♪ Know about the other side.

2:02:29.896,2:02:34.024
>>Man: I paint with numbers.[br]>>Woman: I paint with words.

2:02:34.024,2:02:37.886
♪ [upbeat music][br]>>Girl: I sculpt in 3D.

2:02:37.978,2:02:42.019
>>Man: I sculpt in code.[br]>>Man: I sculpt young minds to go

2:02:42.019,2:02:44.349
further.[br]♪ [upbeat music]

2:02:44.349,2:02:51.299
>>Woman: I design skyscrapers.[br]>>Boy: I design new worlds.

2:02:51.299,2:02:56.239
>>Girl: I share ideas.[br]>>Woman: I share experiences.

2:02:56.239,2:02:58.040
♪ [music playing throughout][br]>>Woman: I compose symphonies of

2:02:58.040,2:03:01.905
music.[br]>>Man: I compose symphonies of science.

2:03:01.905,2:03:08.400
>>Narrator: What we create is more than[br]just our work. It is our passion.

2:03:08.400,2:03:14.902
Microsoft helps you turn that passion[br]into reality with technology that is

2:03:14.902,2:03:24.644
personal, magical, and intuitive, so[br]nothing comes between you and your ideas.

2:03:24.644,2:03:30.441
Welcome to a world where every person[br]is empowered to achieve more.

2:03:30.441,2:03:35.115
♪ So tell me do you love someone?[br]>>Narrator: And every idea can make an

2:03:35.115,2:03:42.241
impact.[br]♪Oh, oh, oh, oh, oh