[How to discover the TEDx talk inside your speaker] I'm "Z" Holly, curator of TEDxUSC. Hey, I have my theme, I have my speakers, how do I find the best talk from within each of the speakers? Well let's find out. Everybody's got a story inside, and the key is to find that story. They come to you with interesting ideas and to them It's the ideas that they have, you know, they carry them and they think "here you go". But, I think the main thing here is to find other interesting things that they are not aware of and make them very comfortable to become storytellers. Why and how come... Coach The key to coaching, I think, is to get that story out. Best ever talk you have delivered before, that's also different than the TEDx or the TED talk. So please come and let's have a short video TED talk watching session together and then we start from there. Focus. ...That the old story from Buddhism. So there's a story where there is an elephant and then blind people touch it and everyone tells different stories. The talk is like a journey from the river to another one and there are ten stones between the two rivers and you have to find those stones. And those stones could be like a tweet or a phrase or a title. And while the talk moves, I try to get this attention and focus more and more on this talk. And how they do this "Ah! See how he says, see how he got response from the audience?" So I put him in a mindset to accept the curation. Reveal! Leave two things. First, a message, a clear message. And secondly, use emotions. The interesting part is to connect with the people, to make them feel you care, to make them feel that it's actually taking them to a higher level. These people, this whole process is about making them the best of what they can. I'm looking for, you know, ideas that are worth sharing, worth spreading, and then a speaker who has the will to share this idea in our timeframe. Everything that a speaker brings to the stage should be kind of a bonus for the audience a bonus for their talk. Without these great speakers, you don't have the event.